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Delivering Value at Scale: Using Automation for Personalized Marketing Campaigns

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Personalized Marketing Campaigns

Finding the right balance between offering personalized experiences and controlling the volume of your campaigns may be difficult in the fast-paced world of digital marketing. However, automation has developed as an effective answer to this problem. 

The Challenge of Personalization at Scale

Personalization is the cornerstone of effective marketing. Customers today expect tailored experiences that cater to their individual preferences and needs. However, as your customer base grows, providing such personalization manually becomes increasingly impractical. This is where automation steps in, offering a more efficient and scalable way to deliver personalized marketing campaigns.

Here are some ways to harness the power of automation for personalized marketing:

1. Data Collection and Analysis

Automation tools can help you collect and analyze vast amounts of customer data efficiently. From website behavior and purchase history to demographic information and email interactions, these tools provide insights that are crucial for personalization.

2. Segmentation and Targeting

Segmentation is the foundation of personalized marketing. Automation allows you to categorize your audience into various segments based on common characteristics. These segments can be as broad or as specific as you need. For example, you can segment customers by age, location, purchase history, or even by their browsing behavior on your website.

3. Personalized Content Creation

Automation can assist in creating personalized content at scale. Dynamic content generators enable you to tailor product recommendations, email subject lines, and even the body of your marketing messages based on the recipient’s segment or behavior.

4. Email Marketing Automation

Email marketing is a prime area for automation. Set up automated email sequences triggered by user actions, such as abandoned carts or sign-ups. These emails can deliver highly personalized content and recommendations to drive conversions.

5. Social Media Automation

Automated social media tools can schedule posts at optimal times, respond to user comments, and even curate content based on user preferences. This ensures that your social media presence remains engaging and relevant to your audience.

6. A/B Testing and Optimization

Automation enables you to conduct A/B tests on a large scale. Test different variations of your marketing materials, such as subject lines, ad copy, and images, and use automation to analyze the results. This data-driven approach helps you continually optimize your campaigns for better personalization and performance.

7. Chatbots and Customer Service Automation

Chatbots are a prime example of automation in customer service. They can provide instant responses to customer inquiries, guiding them to relevant information or products. Chatbots can also collect valuable data that can inform future marketing efforts.

8. Personalization at Every Touchpoint

Automation ensures that personalization extends to every customer touchpoint, from your website’s homepage to product recommendations in your e-commerce store. This consistent and seamless experience builds trust and engagement with your brand.

Delivering value at scale through automation is not only possible but essential in today’s competitive marketing landscape. By harnessing automation tools for data collection, segmentation, content creation, email marketing, social media management, A/B testing, chatbots, and personalization across all touchpoints, businesses can meet the demands of their growing customer base while delivering tailored experiences that drive conversions and brand loyalty. So, embrace automation to enhance your personalized marketing campaigns and watch your business thrive.

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Flipkart-backed Ninjacart makes a bold entry into Brazil’s agribusiness sector

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Ninjacart
Ninjacart (Representative Image)

Agritech startup Ninjacart has expanded its presence into the Brazilian market by collaborating with Arado, an agribusiness marketplace based in Brazil.

The collaboration aims to create smooth linkages among farmers, retailers, and consumers, bringing about a transformative shift in Brazil’s agricultural commerce sector. Ninjacart, in a press release, expressed its goal of setting a fresh benchmark for agri-commerce in Brazil, with a particular emphasis on key urban centers like Belo Horizonte, Rio de Janeiro, Campinas, and São Paulo.

The collaboration was established via Ninjacart’s investment subsidiary, Ninja Ventures.

Ninjacart CEO and Co-Founder Kartheeswaran K K, said, “Our strategic alliance with Arado perfectly embodies our vision of revolutionising agri-commerce globally. We are excited to share our state-of-the-art technology and advisory services to enable startups in Brazil and beyond, to establish efficient and sustainable supply chains.”

Victor Bernardino, Founder and CEO of Arado, said the agribusiness marketplace aims to bring substantial benefits to Brazil’s agriculture sector by leveraging Ninjacart’s advanced technology and advisory services.

Established in 2015 by Thirukumaran Nagarajan, Sharath Loganathan, Sachin Jose, Kartheeswaran, and Vasudevan Chinnathambi, Ninjacart initially commenced as a B2C venture. Nonetheless, it subsequently transitioned into a B2B model, wherein it presently procures fruits and vegetables from farmers and distributes them to supermarkets, kirana stores, and other retailers.

In 2022, Ninjacart secured approximately $9 million in funding from South Korea’s STIC Investment and Singapore’s Main Street Digital Life IV Pte Ltd. The company enjoys support from prominent investors such as Tiger Global, Flipkart, Qualcomm Ventures, and Accel. To date, the startup has successfully raised a total of $358 million in funding.

Ninjacart significantly reduced its net loss by 70%, reaching INR 307.9 crore for the fiscal year ending on March 31, 2022, compared to INR 1,023 crore in the previous fiscal year (FY21). Meanwhile, the operating revenue showed robust growth, increasing 1.2 times to INR 967.3 crore from INR 755 crore in FY21.

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Bon-Cuisine set to redefine corporate dining with major client additions and ambitious growth plans

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Bon-Cuisine

Bon-Cuisine, a provider of cafeteria management and food-tech solutions, is strengthening its foothold in the industry by expanding its client base, thus further establishing itself as a pioneer in revolutionizing workplace dining experiences.

The company is delighted to announce the addition of esteemed clients to its roster, including Tata Communications, Kyndryl, WSP, Myntra, Keyword Studio, Mirafra, Mynd Integrated Solutions, EPAM, Siemens, and others. This development further enhances its reputation among corporate and government entities, with notable recognition from GeM (Government e-Marketplace).

These partnerships underscore Bon-Cuisine’s commitment to fulfilling the varied culinary needs of large organizations, guaranteeing timely, cost-efficient, hygienic, and diverse meal services for their employees.

The addition of these new clients has led to a significant uptick in Gross Merchandise Value (GMV), surpassing a daily transaction volume of 50,000.

The company has set its sights on doubling its customer base every quarter, with the goal of reaching a GMV target of INR 25 crores by the conclusion of the current fiscal year (FY 23-24).

As per CIRIL’s industry report, the Indian Food and Beverage (F&B) sector is anticipated to exceed the milestone of US $500 billion by the year 2027.

Through its platform, Bon-Cuisine grants employees remote access to digital menus on a range of devices, facilitating seamless ordering, digital payment choices, up-to-the-minute progress updates on food preparation, and immediate feedback mechanisms.

Clients are empowered with a comprehensive dashboard and control panel, granting them the capability to monitor vendor and menu performance, rate food orders, access real-time sales data, manage billing, and review transactions—all from the convenience of their digital interface, eliminating the need for physical visits to the cafeteria.

Conversely, food vendors are provided access to a low-risk marketplace that demands minimal initial investments, effectively mitigating daily financial or material losses. This approach empowers vendors to experience exponential growth in their businesses.

Vikash Chandra, Founder of Bon-Cuisine, said, “Managing corporate cafeterias presents a complex and operationally intensive challenge, one that Bon-Cuisine excels at by creating compliant dining spaces prioritizing health, safety, and efficiency as the F&B industry undergoes a digital transformation, we lead the charge, committed to delivering the best, most innovative and user-friendly platform for clients, consumers, and food partners. Our technology-driven solutions redefine the dining experience, making it efficient, transparent, and deeply satisfying for all stakeholders.”

The company is presently on a trajectory of expansion, with plans to extend its presence to Tier 2 cities and explore potential entry into international markets in the forthcoming years.

Its unwavering commitment to delivering tailor-made solutions and staying ahead of technological advancements positions it favorably for ongoing expansion and a leading position within the industry.

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CJ CheilJedang expands its marketing of seaweed snacks in UK

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Bibigo Seaweed Snack
Bibigo Seaweed Snack

South Korea’s CJ CheilJedang Corp. has made a significant announcement, revealing that its “Bibigo Seaweed (Gim) Snack” has successfully penetrated the UK food market. This exciting development comes as a result of partnerships with Asda and Ocado, two of the leading supermarket chains in the United Kingdom.

This strategic move enables consumers throughout the UK to access the seaweed-based snack through both online and brick-and-mortar retail outlets.

As of July this year, the company has reported an impressive 61% surge in sales of Bibigo Gim snacks compared to the corresponding period in the previous year, indicating a significant increase in the product’s popularity.

The Gim snack was first introduced to the UK market in October 2022 in a stick-shaped format. To align with European sustainability trends, the plastic inner packaging has been substituted with paper.

Additionally, the snack received a one-star accolade at last month’s renowned “Great Taste Awards,” further solidifying its reputation in the market for exceptional quality and taste.

“Entering mainstream UK retail and winning at the Great Taste Awards serve as starting points for expanding the Gim business across Europe,” a CJ CheilJedang source said. “We will continue to introduce products that meet the cultural and consumer needs of each country, thereby establishing Gim as a leading representative of K-Food in the global market.”

The Gim snack holds a strategic significance for CJ CheilJedang, as the company endeavors to seize a prominent position in the global healthy snack market by offering a diverse range of Korean Gim products tailored to cater to various consumer preferences.

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Stovekraft empowers women entrepreneurs with revolutionary franchise opportunity at grand opening of 100th store

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Stovekraft
This groundbreaking endeavor was revealed during the grand opening of Stovekraft's 100th store.

Stovekraft, a pioneer in revolutionary cookware, kitchenware appliances, and consumer lighting, is cultivating a culture of entrepreneurship, innovation, and inclusivity. They have launched an exceptional franchise opportunity exclusively for women, with no initial capital investment required. This groundbreaking endeavor was revealed during the grand opening of Stovekraft’s 100th store.

This initiative strongly underscores Stovekraft’s unwavering commitment to promoting gender equality and diversity. Stovekraft is dedicated to investing in the establishment of these stores, empowering women across India who opt to be a part of this program.

Rajendra Gandhi, MD of Stovekraft Limited stated, “Since our inception, we have consistently launched programs aimed at enhancing the skills of women and integrating them as invaluable members of our organization. Approximately 80 percent of our workforce, encompassing roles from managerial to workers, consists of women. Our latest endeavor, the ‘Exclusive Franchise Opportunity for Women,’ is designed to support women entrepreneurs and promote their active engagement in the retail sector. This initiative aligns perfectly with our overarching vision of inclusivity and empowerment for all stakeholders.”

Stovekraft Limited commenced its retail journey a mere 14 months ago, back in June 2022. In this astonishingly brief period, the company has reached a significant milestone by opening its 100th store. This accomplishment reaffirms its steadfast dedication to providing top-notch kitchen solutions and an unmatched shopping experience.

Stovekraft’s well-planned retail expansion strategy is poised to sustain its momentum in the upcoming years. The company is committed to strengthening its retail footprint across India, introducing customers to cutting-edge innovations in kitchen technology and design, thereby transforming kitchens on a nationwide scale.

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The Skin Diet Company revolutionizes Indian beauty retail with superfood-infused skincare

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The Skin Diet Company

The Skin Diet Company isn’t your typical skincare brand; it embodies a transformative voyage that seamlessly incorporates the nourishing power of superfoods into your daily skincare regimen. Founded by the visionary Harshita Rai, the standout products in their skincare collection include the Avocado Milky Serum and the Watermelon Face Wash, offering a comprehensive approach to revitalizing your skin.

Amidst the bustling streets of New York City, Harshita embarked on a personal odyssey, facing the rigors of daily life and the relentless pressures it imposed. It was within these demanding moments that she unearthed the paramount importance of self-care and the adoption of a healthy lifestyle. Her pursuit of a solution led her to the world of conscious consumption and the remarkable potential of superfoods, eventually giving rise to The Skin Diet Company.

The Skin Diet Company is dedicated to the meticulous creation of skincare products that fully utilize the incredible potential of superfoods, providing exceptional nourishment for your skin. Their mission goes beyond skincare; it embodies authenticity, self-acceptance, and a positive attitude towards one’s skin. The brand empowers individuals to embrace their innate beauty, prioritizing self-care and self-love above all else.

The Avocado Milky Serum and Watermelon Face Wash stand as prime examples of The Skin Diet Company’s unwavering dedication to your skin’s health. These items are integral components of an extensive lineup that epitomizes the essence of skin minimalism, meticulously crafted for both ease of use and remarkable results. The assortment additionally encompasses the Matcha Toner, Beetroot Moisturizer, and Banana Under-Eye Cream, with conveniently sized options tailored for those with busy, on-the-go lifestyles.

Nevertheless, The Skin Diet Company’s devotion extends beyond skincare. They proudly uphold their status as sulfate-free, paraben-free, toxin-free, alcohol-free, and synthetic fragrance-free. Their steadfast dedication to cruelty-free principles ensures that every product undergoes rigorous dermatological testing, guaranteeing a secure and ethically responsible skincare experience.

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Rising onion prices: How top Indian restaurants are innovating to keep meals affordable

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Onions

In the vibrant and diverse culinary landscape of India, one essential ingredient stands tall – the humble onion. Loved for its versatile flavor and ubiquitous presence in Indian cuisine, this vegetable has recently been making headlines for all the wrong reasons. Onion prices are expected to soar in the coming month, potentially reaching INR 55 to INR 60 per kilogram, leaving restaurant owners facing a challenging predicament. 

Read More: Quality onion prices poised to double by September amidst supply concerns

SnackFax spoke to Founders and Chairpersons of renowned establishments to understand their strategies for dealing with this impending challenge and how it might affect their menus and prices.

Mr. Tarun Kumar Chaba, the Founder of The Big Tree Cafe, shared his insights on the matter. “Even though we have a fixed agreement with our vegetable supplier for the year, we know that onion prices are expected to go up next month, possibly reaching INR 55- INR 60 per kg,” he states. To navigate this issue, Mr. Chaba’s restaurant plans to make several changes to their menu, such as using fewer onions and finding suitable substitutes. They may also need to adjust menu prices gradually to avoid inconveniencing their guests.

In a bid to support local farmers and reduce costs, The Big Tree Cafe will explore using seasonal and locally sourced ingredients. Transparent communication with their customers is paramount. “We want to keep them informed and hope they understand our challenges. We’re going to focus on running our kitchen efficiently, reducing waste, and using ingredients wisely,” Mr. Chaba affirms. He adds that staff training to use onions more efficiently and avoid overstocking will also be a key component of their strategy. Despite these challenges, their commitment to providing great dining experiences at affordable prices remains unwavering.

Float, a restaurant known for its supply chain management prowess, sees this challenge as an opportunity to showcase its resilience. Founder Varun Puri explains, “Our past experiences have demonstrated that strong supply chain management is effective in maintaining stability. Additionally, we have confidence in the proactive decision of the central government to release onions from their buffer stocks.”

Varun believes that such government interventions benefit both establishments and households, “This action is seen as a significant step to mitigate the expected increase in onion costs, which is a key ingredient in many dishes. Efficient supply chain management and government interventions like releasing buffer stocks are vital strategies to ensure that food remains affordable and accessible during periods of price volatility.”

Dearie, another player in the culinary world, also boasts a robust supply chain management system. Founder Akshay Chauhan expresses confidence in their approach, “Amidst the ever-fluctuating vegetable market prices, our restaurant proudly showcases the success of its robust supply chain management system in effectively tackling these challenges. Our track record attests to the effectiveness of this approach in maintaining stability.”

Akshay appreciates the government’s proactive stance, “Moreover, we express confidence in the proactive measures taken by the central government, particularly their decision to release onions from their buffer stocks. This action is a significant move toward mitigating the anticipated surge in onion costs, a crucial ingredient in many of our dishes.”

Romeo Lane, under the guidance of Chairman Saurabh Luthra, is committed to striking a balance between quality and affordability. Saurabh explains their approach, “We are actively pursuing various approaches to ensure that we strike a harmonious equilibrium between maintaining quality and affordability for our valued customers.”

He emphasizes their dedication to enhancing the overall dining experience, “Our focus will remain on enhancing the overall dining experience, which encompasses exceptional service and an inviting ambiance, thereby justifying any necessary price adjustments.”‘

Dr. Shruti Malik, Founder of Anardana, reassures their patrons about the restaurant’s unwavering commitment to maintaining quality and quantity in their dishes. “While external factors may drive up costs,” she assures, “our team at Anardana is committed to providing you with the same exceptional dining experience you expect from us.” Dr. Malik emphasizes their refusal to compromise on the essence of their dishes and their readiness to absorb as much of the increased costs as possible without burdening their valued patrons.

Anardana remains steadfast in their commitment to affordability and guarantees that the quality of their food will not suffer, promising to always serve their patrons the best.

In the face of rising onion prices, these restaurant owners and founders stand united in their commitment to preserving the integrity of Indian cuisine while ensuring that their valued patrons continue to enjoy delicious meals without breaking the bank. Their innovative approaches, ranging from supply chain management to ingredient substitutions, highlight their dedication to the culinary arts and their unwavering support for local communities. As diners, we can look forward to savoring the rich flavors of Indian cuisine while appreciating the efforts made to keep it accessible and affordable.

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Artha Group launches exclusive Artha Continuum Fund for family offices and UHNIs

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Anirudh A. Damani
Anirudh A. Damani, Director of Artha India Ventures

Artha Group, boasting an impressive INR 1000 crore in Assets Under Management (AUM), is excited to introduce the Artha Continuum Fund (ACF). This innovative syndicate fund is meticulously crafted to cater to the unique needs of family offices and Ultra High Net Worth Individuals (UHNIs). ACF serves as a pivotal gateway, facilitating seamless transitions for startups on their journey to becoming thriving growth-stage ventures. It offers elite investors an exclusive opportunity to access and participate in high-potential investment rounds.

With ACF, investors gain access to opportunities that were previously beyond their reach, primarily because of the substantial capital requirements associated with such rounds. The fund will strategically collaborate with leading VC funds, providing investors with a smooth entry into the world of growth-stage venture capital. This combination equips investors with the due diligence capabilities of venture capital and the cost-efficiency benefits of direct investment.

Anirudh A. Damani, Director of Artha India Ventures, says, “ACF arose from listening to our discerning investors. They yearned for a competent entity to oversee rigorous due diligence, sophisticated negotiations, and post-investment management while crafting their direct investment narratives.”

ACF tackles a significant issue often encountered by family offices and UHNIs – the need for extensive due diligence and negotiation expertise. With its substantial resources and experienced team, ACF stands out as the premier choice for individuals seeking higher returns from private investments while remaining cautious about the inherent risks in early-stage startups. Importantly, ACF is not a blind pool; it provides investors with the freedom to independently choose and allocate funds for each deal.

Sandesha Jaitapkar, COO, Artha Group, says, “ACF is more than just a fund. It’s a movement to democratize elite investments in tech startups. We bridge the gap, allowing UHNIs to be actively involved, benefiting from the collective wisdom of seasoned VCs and superangels.”

Through its strategic partnership with Artha India Ventures, ACF has secured preliminary commitments from prominent LPs. The fund maintains its dedication to supporting top-tier companies that demonstrate substantial progress and clear paths to profitability. ACF’s core strategy revolves around solving real-world challenges, enhancing unit economics, strengthening competitive advantages, and harnessing technology as a powerful facilitator.

Proven Track Record in Syndication:

Prior to obtaining its license, Artha Group developed its syndication expertise through strategic collaborations. It successfully led an impressive INR 18 crore ($2.7 million) syndicate with LeverageEdu, participated in a substantial $1.9 million syndication for the no-code platform Laminar, and made a noteworthy INR 5.5 crore investment in the pioneering spacetech company, GalaxEye. These ventures serve as clear evidence of the group’s proficiency and forward-thinking approach in identifying and nurturing high-potential startups.

Established in 2012, Artha India Ventures, known as ‘AIV,’ has firmly solidified its position as a prominent player in the investment arena. Serving as the General Partner for flagship funds like the Artha Venture Fund and Artha Select Fund, AIV plays a pivotal role in shaping their investment strategies. Additionally, its involvement as a Limited Partner in various global funds highlights its extensive reach in the investment sphere. AIV boasts a diversified portfolio that spans across more than 80 startups located in India, the USA, Israel, and Africa, with notable investments in market-leading companies such as OYO, Purplle, LeverageEdu, Exotel, Karza, Tala, IconBuild, Caja Robotics, and Badili.

The Artha Group embodies diversity and influence in the world of investments. Beyond its role as a family office, the group proudly champions the Artha Venture Fund, a pioneering early-stage microVC fund in India, and the renowned Artha Select Fund, which garnered attention in Bain & Company’s/IVCA’s 2023 Report on the Indian Venture Capital landscape.

The group’s investment philosophy revolves around its unwavering commitment to startups that demonstrate innovation and transformation. Its extensive portfolio, consisting of over 100 startups worldwide, showcases prominent names like Everest Fleet, Agnikul, LenDenClub, KarmaLife, and InstaAstro.

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Rats, cockroaches and no licenses: FDA shuts down famous Bademiya outlets in Mumbai

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Bademiya
Bademiya (Representative Image)

On Wednesday, officials from the Food and Drug Administration (FDA) took action against three branches of the renowned South Mumbai restaurant, Bademiya. They issued cease-and-desist orders to these outlets as they were discovered to be operating without the necessary licenses. As part of an ongoing crackdown, the FDA has already shuttered 28 eateries in Mumbai and Thane for failing to meet essential hygiene and safety requirements. This proactive enforcement effort is anticipated to continue for another month, potentially affecting additional restaurants.

A group of food safety officers conducted a surprise inspection at the Bademiya establishments, situated behind the Taj Palace Hotel near Gateway and Horniman Circle. They reportedly discovered that the outlets were serving food without the necessary licenses and were also in breach of various safety and hygiene regulations. Additionally, the inspection team observed the presence of cockroaches and rats within the restaurant premises. Surprisingly, despite receiving the notice, the restaurant remained open until late on Wednesday.

Shailesh Adhao, the FDA joint commissioner, has confirmed that the Bademiya outlets must remain closed until they adhere to the necessary regulations, and a fresh round of inspections is conducted. The iconic Bademiya, which has been delighting customers with its kebabs and rolls for 76 years, boasts an annual turnover exceeding one crore. The recent discovery of a rat in a meal served at Papa Pancho da Dhaba triggered a comprehensive inspection campaign across restaurants in both the city and the state since August. In addition to Papa Pancho da Dhaba, Mumbai Darbar located in Mahim and a chain of cloud kitchens operated by Hyperkitchen Foodtech Pvt. Ltd in Govandi have been instructed to cease operations due to non-compliance with regulations.

In Thane, a total of 25 eateries have received cease-and-desist orders, as confirmed by the department. Meanwhile, in Mumbai, nearly 70 restaurants underwent inspections, and a comprehensive survey was conducted at a total of 85 establishments in Thane. Adhao noted that a significant number of these eateries were found to be operating without the required licenses.

Additionally, a majority of these establishments were found to have multiple violations, ranging from the absence of water testing reports and medical records for their staff to lacking essential hygiene compliance measures. None of these eateries will be permitted to resume operations until they have rectified these compliance issues and undergone a new round of inspections.

Suresh Deshmukh, the joint commissioner of the Konkan division, explained that instead of issuing show cause notices, they opted to close down these establishments. This decision was made to safeguard public health, as dining at many of these places would have posed a significant risk to the public.

“There are seven to eight core compliances that we look for, which mainly include hygiene, mandatory water tests, medical reports, pest control, etc. Majority of violations are in these areas,” he said.

In the meantime, an FDA official mentioned that they are currently awaiting the test results for food samples gathered from Papa Pancho da Dhaba. One batch of these samples is undergoing examination at the BMC-run laboratory in Dadar, while another set is being assessed at the FDA’s own laboratory located in BKC.

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Personal care startup Clensta ropes in Ashish Mishra, the former SVP of Mamaearth, as Co-Founder and CBO

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Ashish Mishra
Ashish Mishra

Clensta, the personal care startup, has onboarded Ashish Mishra, former Senior Vice President at Mamaearth, as its Co-Founder and Chief Business Officer (CBO).

Mishra, an alumnus of IIM Calcutta, spearheaded Mamaearth’s general trade, modern trade, HORECA, institutional, international, alternate, and salon divisions. In his latest position at the D2C unicorn, he served as the head of offline and international operations, overseeing a team comprising over 1,500 individuals.

At Clensta, Mishra will lead the retail and online sales channels while also contributing to the expansion of the international, institutional, and alternate distribution channels.

“Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives,” said Clensta in a statement.

The incoming Chief Business Officer (CBO) of Clensta had resigned from his role at Mamaearth just a week ago, as indicated in a LinkedIn post he shared.

On his new role at the personal care brand, Mishra said, “I am excited to be given this opportunity to work closely with Puneet and his team. Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.”

Established in 2016 by Puneet Gupta, Clensta provides an array of personal-care items spanning hair care, skincare, body care, fragrance, and more. The startup asserts that its products are environmentally friendly and undergo research and development at IIT-Delhi.

“We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team,” Gupta added.

Clensta recently enlisted Bollywood actor Parineeti Chopra as an investor, collaborator, and brand ambassador.

Read More: Clensta secures funding boost as Parineeti Chopra backs the sustainable personal care startup

In July, the D2C brand successfully raised $9 million in a funding round led by TradeCred and co-led by Shaikh Mohammad Ibrahim Abdulaziz Bin Ibrahim Almualla from the UAE Royal Family, with contributions from Ex-Im Bank of India, Mumbai Angels, Keiretsu, LetsVenture, and the O2 VC Fund.

Since its inception, Clensta has secured a total funding of INR 105 Crores, which includes the current funding round. The startup boasts a notable list of investors, including IAN & IAN Fund, IPV, VCats, Hem Securities, IIT Delhi, and US-AID.

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