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Coca-Cola HBC unveils €12M eco-friendly bottling line in Austrian facility

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Coca-Cola HBC
The addition of the new line substantially broadens Coca-Cola HBC's lineup of returnable products

The Coca-Cola Hellenic Bottling Company recently inaugurated a state-of-the-art returnable glass bottling line at its facility located in Edelstal, Austria.

Coca-Cola HBC invested €12 million in the project, with an additional €4 million grant provided by the Austrian government through its initiative to promote a circular economy in packaging for beverage companies and retailers.

The newly installed production line, known for its enhanced water and energy efficiency, is dedicated to manufacturing 400ml returnable and resealable glass bottles tailored for the Austrian market. Coca-Cola HBC asserts that this innovation is unique among its 29 markets and caters to the needs of both on-the-go and at-home consumers.

The addition of the new line substantially broadens Coca-Cola HBC’s lineup of returnable products, now encompassing 400ml glass bottles of Coca-Cola and Coca-Cola Zero Sugar.

This investment aligns with the company’s commitment to achieving net-zero emissions throughout its entire value chain by 2040. Coca-Cola HBC has expanded its range of returnable packaging in response to increasing consumer interest in sustainable packaging solutions in Austria. Additionally, this move will aid customers in meeting upcoming retail quotas for returnable packaging, set to be implemented by 2024.

Coca-Cola HBC CEO, Zoran Bogdanovic, said, “For some years now, Coca-Cola HBC Austria has been at the forefront of pioneering new sustainable solutions, and we’re delighted that our focus on investment, innovation and partnerships are helping us to meet our goal of delivering our drinks in more sustainable ways. Austria is already one of our fastest-growing markets for reusable packaging, and this new line will further accelerate this packaging type, which is in demand by our customers and consumers alike.”

He continued, “As returnable packaging options offer a reduced carbon footprint, this new line in Austria further supports our Net Zero by 2040 goal. We’re grateful for the partnership with the Austrian Government as we work together towards a common goal of a greener business model and a better environment.”

Over the past twelve years, Coca-Cola HBC has achieved a 30% reduction in emissions within Scope 1, 2, and 3. Notably, packaging constitutes 34% of Scope 3 emissions within Coca-Cola HBC’s complete supply chain, making it a pivotal element in the company’s strategy for reducing carbon emissions.

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BigMuscles Nutrition announces Hardik Pandya as brand ambassador

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Hardik Pandya
Hardik Pandya

BigMuscles Nutrition, a prominent player in the health and fitness sector, has appointed Hardik Pandya, a well-known international cricketer, as the brand ambassador for its extensive lineup of nutritional supplements. This partnership underscores the joint dedication of fitness influencer Hardik Pandya and BigMuscles Nutrition to advocating for a healthier lifestyle through top-notch protein nutrition.

Premium Gold Whey Protein, its marquee product which is Informed Choice certified, a global quality assurance program for dietary supplement products, provides 25 gm protein and 11 gm of essential amino acids per serving. It is designed for fitness enthusiasts, gym goers and high performance athletes who need global quality-assured products to meet their fitness goals.

Suhel Vats, Managing Director, BigMuscles Nutrition said, “We are thrilled to have Hardik Pandya, a high performing international athlete on board as our brand ambassador. Hardik’s reputation, dedication and passion for fitness and his commitment to excellence, perfectly align with our values at BigMuscles Nutrition. Our products are aligned with our performance personified ambassador and are a part of his workout regime.Our campaign #PerformanceHiPehchaan reflects the high-quality performance of our products that makes them acknowledged market leaders.”

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. This concentrated source of amino acids facilitates muscle protein synthesis, essential for athletes and gym goers who undertake high intensity workouts.

Commenting on his association with BigMuscles Nutrition, Hardik Pandya, said, “As a professional athlete, I am very particular about my fitness and dietary regime. BigMuscles Nutrition’s Premium Gold Whey Protein is the perfect protein companion for individuals focusing on high intensity muscle-building workouts and looking for global standards in their supplement. I am excited about this campaign and look forward to having fitness enthusiasts experience this high-performance video.”

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Licious records INR 748 Cr in meat sales for FY23 as growth plateaus

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Licious
Licious (Representative Image)

Bengaluru-based meat delivery startup Licious experienced a 9.5% rise in operating revenue for the financial year 2022-23, increasing from INR 682.5 Cr in the previous fiscal year to INR 748 Cr.

The D2C brand generates income by offering a range of products including meat, seafood, cold cuts, and pre-cooked meat items.

Taking into account other sources of income, Licious posted a total revenue of INR 808.8 Cr in the financial year 2022-23, compared to INR 706.1 Cr in the prior fiscal year.

Meanwhile, the startup successfully reduced its net loss by over 38% to INR 528.5 Cr in FY23, down from INR 855.6 Cr, attributed to a decrease in cash burn.

Licious saw a 9.8% increase in its total expenditures, climbing from INR 1,191.4 Cr in the prior fiscal year to INR 1,309.2 Cr in FY23.

The largest expense for Licious was the procurement of meat. The startup allocated INR 644.6 Cr for this in FY23, marking a 16% increase from the INR 554.3 Cr spent in the previous fiscal year. This procurement cost made up 49% of the startup’s overall expenditures for the year in question.

Expenses related to employee benefits climbed 14.5% to INR 240 Cr in FY23, up from INR 209.5 Cr in the previous fiscal year. These costs include elements such as employee salaries, provident fund contributions, and gratuity.

The D2C brand allocated INR 128.5 Cr for advertising and promotional activities, showing a 24% decrease from the INR 169.8 Cr spent in the prior fiscal year. D2C companies are typically known for investing heavily in advertising to expand their customer reach.

In terms of unit economics, Licious expended INR 1.7 to generate each rupee from its operations. The startup’s EBITDA margin saw improvement, moving to -58.9% in FY23 from an earlier -115.1% in FY22.

Established in 2015 by Abhay Hanjura and Vivek Gupta, Licious achieved unicorn status in 2022 following a Series G funding round of $52 million. The round was spearheaded by IIFL AMC’s Late Stage Tech Fund and included participation from multiple other private equity investors.

After this milestone, the company secured $150 million in a funding round in March of the previous year, with Amansa Capital leading the charge. Subsequent to this capital infusion, the D2C brand expanded into the plant-based meat sector with the introduction of UnCrave.

Earlier this month, Licious found itself drawing media attention for less than positive reasons. Reports suggested a growing tension between the cofounders and stated that the company was engaged in raising a bridge round because it failed to meet its monthly goals. However, these allegations were later refuted by the cofounders in a subsequent interview.

Licious competes with several other brands in the market, including FreshtoHome, Captain Fresh, Zapp Fresh, and TenderCuts.

Last month, TenderCuts faced a distress sale as it couldn’t raise a new round of capital. Meanwhile, Bengaluru’s CaptainFresh has redirected its entire focus towards exports. Earlier this year, the Chennai-based meat retail brand Fipola also closed its operations.

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United Coffee House extends its legacy with United Catering Services 2.0

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United Catering Services

United Coffee House is proud to present United Catering Services 2.0, extending its illustrious 80-year heritage and heralding a fresh chapter of unparalleled catering excellence designed for memorable events. Embracing a boutique-style philosophy, they are unwaveringly dedicated to providing extraordinary service at every turn.

Presently, United Catering Services emerges as a revitalized brand, wholeheartedly dedicated to establishing itself as a pioneering force in delivering exceptional catering experiences. Rooted in their rich heritage, they are unwaveringly committed to harmoniously merging classic sophistication with contemporary ingenuity. Whether orchestrating intimate gatherings or grand festivities, their adept team meticulously harmonizes diverse elements to guarantee flawless execution on every occasion. UCS’ culinary artisans and food stylists are virtuosos in crafting dishes that not only captivate the eye but also explode with exquisite flavors. They painstakingly attend to every nuance of seasoning and presentation, ensuring immaculate perfection in each and every detail.

Established in 2004, the brand had already solidified its presence when the entire industry ground to a halt during the COVID-19 pandemic. Today, UCS returns stronger and more determined than ever, poised to redefine the culinary landscape as we know it. The brand’s core essence revolves around delivering exceptional cuisine, beverages, and unparalleled service, fueled by an unyielding commitment to curating extraordinary gatherings. Whether it’s a wedding, a party, or any celebratory event, United Catering Services stands as your ultimate choice for gracious hospitality, meticulous event planning, and innovative culinary creations. Their seasoned and proficient team stands ready to collaborate closely with you, aiming to surpass your expectations and leave your guests delighted, thereby transforming the occasion into an indelible memory.

“United Catering Services represents an evolution of our legacy, a manifestation of our commitment to crafting unforgettable experiences through the art of culinary excellence. It is with great pride and anticipation that we introduce this new chapter, bringing the renowned United Coffee House legacy to life in every event we cater,” says Akash Kalra, MD, United Group.

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Sector 144 debuts in Bengaluru, redefining the city’s pub culture

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Sector 144
Sector 144

Sector 144, the latest addition to Bengaluru’s vibrant pub culture, has made its grand debut in Electronic City. The name is a fusion of “Sector,” representing its unique locale, and “144,” signifying the myriad ways in which Sector aims to captivate and serve its cherished clientele.

Sector 144 has completely reinvented the pub experience, crafting a haven where individuals can forge connections, relax, and forge indelible memories. Its mission is to serve as a second home, extending a warm welcome to all, inviting them to revel and depart with cherished recollections and happiness. The brand’s emblem embodies a cohesive Sector 144 family, with its fonts and circles symbolizing the diverse communities congregating for a splendid time.

Nestled in the heart of Electronic City, it caters to the needs of working professionals and the youthful demographic of the region, providing them with a retreat to relax and rejuvenate after a taxing day at the office.

Sector 144 proudly showcases an exceptional array of bespoke artwork paying homage to music icons, meticulously presented alongside striking fluted paneling. Its allure is further enriched by the enchanting stained glass windows, complementing its grace and sophistication. The meticulously crafted tilework forms intricate floor patterns, amplifying the artistic atmosphere. The outdoor seating area boasts a retractable roof, rustic brick walls, and bespoke furniture and lighting fixtures, creating a welcoming and stylish sanctuary for its patrons.

“Sector 144 is more than just a name; it’s a promise of excellence and a unique experience. We’ve designed this space to cater to a diverse audience who appreciate warmth, artistry, and impeccable service. Our aim is to provide our customers with the city’s finest offerings, ensuring they can savour their desires without the inconvenience of extensive travel. We want Sector 144 to be a space where everyone feels welcome and cherished,” said Kushal Raj and Sagar MH, Founders of Sector 144.

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Authenticity in the Digital Age: Building Trust Through a Thoughtful Social Media Strategy

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Authenticity has emerged as the crux of trust in the corporate sector in an era dominated by digital connections. Consumers are becoming more discriminating as businesses and people flood the digital world with material, seeking true relationships rather than glitzy facades.

The Quest for Authenticity

The rise of social media has given businesses and individuals alike unprecedented access to a global audience. While this presents immense opportunities, it also poses a challenge: standing out amidst the noise and establishing genuine connections.

Consumers are inundated with advertisements, sponsored posts, and carefully curated content. In such an environment, authenticity has become a rare and highly prized commodity. Authenticity in this context refers to transparency, honesty, and a genuine reflection of values and beliefs. It’s about being real, even if that means showing imperfections.

Why Authenticity Matters
  • Trust Building: Authenticity is the bedrock of trust. Consumers are more likely to engage with and support brands they perceive as honest and genuine.
  • Connection and Engagement: Authenticity fosters meaningful connections with your audience. It invites conversation, feedback, and engagement.
  • Differentiation: In a crowded digital landscape, authenticity sets you apart. It helps you stand out from competitors who rely on generic marketing tactics.
  • Long-Term Relationships: Authenticity builds long-term relationships with customers. When they feel a genuine connection to your brand, they are more likely to become repeat buyers and advocates.
Building Authenticity Through Social Media
  • Tell Your Story: Share the story of your brand or yourself. Highlight the journey, the challenges, and the values that drive you. Authentic storytelling resonates with audiences.
  • Show Behind the Scenes: Give your audience a peek behind the curtain. Share the daily operations, the faces behind the brand, and the process of creating your products or services.
  • Engage Authentically: Respond to comments and messages personally. Show appreciation for positive feedback and address negative comments constructively and respectfully.
  • Admit Mistakes: Everyone makes mistakes. When you do, admit them openly, take responsibility, and show how you plan to make amends. Authenticity shines through in moments of vulnerability.
  • Consistency: Be consistent in your messaging and values across all social media platforms. Consistency builds trust and reinforces your brand identity.
  • Share User-Generated Content: Encourage your customers to share their experiences with your brand. Repost user-generated content to show appreciation and authenticity.
Examples of Authenticity Done Right
  • Patagonia: The outdoor clothing brand is known for its commitment to environmental and social causes. They authentically align their actions with their values, supporting environmental initiatives and encouraging customers to repair their clothing instead of buying new.
  • Dove: Dove’s “Real Beauty” campaign challenged traditional beauty standards and promoted body positivity. By embracing real women with real bodies, Dove connected authentically with its audience.
  • Buffer: The social media management company Buffer shares insights into its company culture, values, and challenges through blog posts and social media updates. This transparency fosters authenticity.

Authenticity isn’t a buzzword; it’s a vital aspect of your digital presence. In the digital age, building trust through a thoughtful social media strategy is essential for businesses and individuals alike. By being transparent, engaging genuinely, and staying true to your values, you can create authentic connections that foster trust, loyalty, and long-lasting relationships in the digital landscape.

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Beyond Revenue: Sales Metrics Investors Analyze for Investment Decisions

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Revenue has long been a major measure of a company’s financial health and development prospects in the world of business and finance. Smart investors and stakeholders, on the other hand, are increasingly going beyond top-line revenue data to acquire a more complete knowledge of a company’s sales success and prospects. 

The Limitations of Relying Solely on Revenue

While revenue is undoubtedly a vital metric, it can sometimes provide an incomplete picture. Relying solely on revenue figures can be misleading, especially in cases where revenue growth is driven by unsustainable factors such as one-time deals, price hikes, or market fluctuations. To gain a deeper understanding of a company’s financial stability and growth prospects, investors are turning to a broader set of sales metrics.

Key Sales Metrics for Investment Decisions
  1. Customer Acquisition Cost (CAC)
    CAC measures the cost of acquiring a new customer. It helps investors assess the efficiency of a company’s sales and marketing efforts. A high CAC relative to the customer’s lifetime value can signal potential profitability challenges.
  1. Customer Lifetime Value (CLTV or LTV)
    CLTV estimates the total revenue a company can expect to generate from a customer over their lifetime as a client. Investors look for a healthy CLTV-to-CAC ratio, indicating that customer acquisition efforts are generating value over the long term.
  1. Churn Rate
    Churn rate measures the rate at which customers stop using a company’s products or services. High churn rates can erode revenue growth, so investors often seek companies with low churn rates, as they suggest strong customer retention and loyalty.
  1. Sales Pipeline and Conversion Rates
    Investors examine a company’s sales pipeline to understand the volume of potential deals at various stages of the sales process. Conversion rates at each stage can provide insights into the efficiency of sales operations and the predictability of future revenue.
  1. Average Deal Size
    This metric calculates the average value of a company’s sales deals. Investors consider this metric in conjunction with other factors to assess a company’s growth potential and target market.
  1. Sales Velocity
    Sales velocity measures how quickly deals move through the sales pipeline. A high sales velocity indicates that the sales process is efficient and can contribute to revenue growth.
  1. Customer Satisfaction and Net Promoter Score (NPS)
    Investors may consider customer satisfaction metrics like NPS to gauge the company’s relationship with its customer base. Satisfied customers are more likely to stay, buy more, and refer others.
  1. Sales and Marketing Efficiency
    Evaluating the efficiency of sales and marketing spending is crucial. Investors want to see that the company is getting a good return on its investment in these areas.

Why These Metrics Matter to Investors

Investors are increasingly aware that sustainable growth and profitability depend on more than just revenue. Metrics like CAC, CLTV, and churn rate provide insights into the quality of revenue, while conversion rates, deal size, and sales velocity shed light on the efficiency and scalability of sales operations. Moreover, customer satisfaction and loyalty metrics indicate the potential for repeat business and referrals, which can drive organic growth.

While revenue remains a critical factor in investment decisions, investors are becoming more discerning, looking beyond top-line numbers to assess a company’s sales performance comprehensively. By analyzing a range of sales metrics, investors can better evaluate a company’s growth potential, financial stability, and long-term prospects, ultimately making more informed investment decisions in the ever-evolving world of business.

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Beyond Numbers: Strategies for Comprehensive Sales Performance Measurement

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Numbers are the lifeblood of decision-making in the high-stakes world of business. When it comes to analyzing sales performance, though, concentrating simply on the bottom line might be a shortsighted strategy. Comprehensive sales performance measurement extends beyond figures and into a multidimensional review that takes both quantitative and qualitative elements into account.

The Limitations of Traditional Metrics

Measure Sales Performance

Traditional sales performance metrics often center around revenue, profit margins, and quota attainment. While these are undeniably crucial indicators, they offer a limited perspective. Relying solely on these numbers can lead to missed opportunities and a failure to address critical aspects of the sales process.

Comprehensive Sales Performance Measurement: A Multi-Faceted Approach

To gain a more comprehensive view of sales performance, consider incorporating the following strategies:

1. Customer Satisfaction and Retention

Happy customers are more likely to become repeat buyers and brand advocates. Measuring customer satisfaction and retention rates provides insights into the effectiveness of your sales team’s interactions and the quality of your products or services.

2. Sales Team Engagement and Morale

A motivated and engaged sales team is more likely to perform well. Regularly assess team morale, job satisfaction, and motivation levels. High turnover or low morale can be red flags that impact sales performance.

3. Lead Conversion Rates

Track the entire lead journey, from initial contact to conversion. Understanding where leads drop off or stall in the sales funnel can highlight areas that need improvement in your sales process.

4. Sales Cycle Length

A protracted sales cycle can be indicative of inefficiencies or bottlenecks. Reducing the sales cycle length can enhance sales performance and improve cash flow.

5. Product Knowledge and Training

Assess the product knowledge and training levels of your sales team. Well-informed salespeople are better equipped to address customer needs and close deals effectively.

6. Customer Feedback and Testimonials

Collect customer feedback and testimonials to gauge their perception of your sales process and product quality. Positive feedback can be a strong indicator of sales success, while negative feedback can pinpoint areas for improvement.

7. Market Share and Competitive Positioning

Evaluate your market share and how your brand stacks up against competitors. Monitoring market trends and your competitive positioning can inform strategic decisions and identify potential areas for growth.

8. Salesperson Performance Evaluation

Move beyond revenue targets to evaluate individual salesperson performance. Consider factors like communication skills, negotiation abilities, and customer relationship-building.

9. Sales Funnel Analysis

Break down the sales funnel into stages and measure conversion rates at each step. This provides insights into where prospects drop off and helps in optimizing the sales process.

10. Technology and Tools Assessment

Assess the effectiveness of the sales tools and technologies used by your team. Outdated or cumbersome systems can hinder productivity and impact sales performance.

Benefits of a Comprehensive Approach

A comprehensive sales performance measurement approach offers several advantages:

  • Identifies Weaknesses: It helps identify areas of improvement not captured by traditional metrics.
  • Improves Customer Relationships: Focusing on customer satisfaction can lead to stronger, long-term relationships and repeat business.
  • Enhances Team Morale: A holistic approach considers the well-being and engagement of your sales team, which can boost overall performance.
  • Supports Informed Decisions: A more complete picture of sales performance enables data-driven decision-making.

While traditional sales metrics provide essential insights, a comprehensive approach to sales performance measurement offers a more nuanced view. By considering a broader range of factors, from customer satisfaction to sales team engagement, businesses can identify opportunities for improvement and drive sustained success in the competitive world of sales.

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Staying Ahead of the Curve: The Role of Market Trends in Brand Growth

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Market Trends

Staying ahead of the curve is essential in the fast-paced world of business. Market trends serve as a guidepost for companies seeking to expand and remain relevant. Understanding and embracing these patterns might be the key to your brand’s success, whether you’re a seasoned industry behemoth or a daring upstart.

The Dynamic Nature of Market Trends

Market trends are not static; they are constantly evolving in response to changing consumer behaviors, technological advancements, and global events. To thrive in this ever-shifting landscape, businesses must remain vigilant, adaptable, and responsive to emerging trends. Here’s how market trends can drive brand growth:

1. Identifying New Opportunities

Market trends often unearth unmet needs or underserved markets. Keeping a watchful eye on emerging trends can help your brand discover fresh opportunities for expansion or diversification. For example, the rise of remote work during the pandemic gave birth to a surge in demand for home office furniture and technology, opening up new avenues for businesses in these sectors.

2. Meeting Customer Expectations

Consumer preferences evolve, and brands must evolve with them. Market trends reflect the changing tastes, values, and expectations of customers. By aligning your brand with these shifts, you can meet and exceed customer expectations. For instance, the growing emphasis on sustainability has prompted many brands to adopt eco-friendly practices and products to cater to environmentally conscious consumers.

3. Staying Competitive

In today’s hyper-competitive landscape, staying stagnant is a recipe for obsolescence. To remain competitive, brands must not only keep up with market trends but also outpace their competitors in identifying and capitalizing on emerging opportunities. Those who do so gain a significant advantage.

4. Fostering Innovation

Market trends often spark innovation. They inspire brands to create new products, services, or business models that better align with the zeitgeist. Innovating in response to trends can not only differentiate your brand but also position it as an industry leader. Consider the explosion of plant-based meat alternatives in response to the trend toward healthier, more sustainable eating.

5. Enhancing Brand Relevance

Relevance is the currency of the modern business world. Brands that understand and embrace market trends can maintain their relevance in the eyes of consumers. This relevance translates into continued customer loyalty and trust. Brands that fail to adapt risk becoming obsolete.

Strategies for Staying Ahead

To harness the power of market trends, consider these strategies:

  1. Continuous Monitoring: Stay informed about market trends by regularly conducting market research, monitoring consumer behavior, and keeping an eye on your industry.
  2. Customer Feedback: Engage with your customers to understand their evolving needs and preferences. Their insights can be invaluable in shaping your response to trends.
  3. Agile Adaptation: Develop a culture of agility within your organization. Be prepared to pivot quickly in response to emerging trends, even if it means reevaluating your strategies and business model.
  4. Innovation Culture: Foster an innovation-driven culture within your company. Encourage your team to think creatively and explore new ideas inspired by market trends.

Market trends are not merely fleeting fads; they are powerful drivers of brand growth and success. By embracing these trends, your brand can remain relevant, competitive, and aligned with the ever-evolving needs and desires of your target audience. Staying ahead of the curve isn’t just a strategy; it’s a mindset that can propel your brand to new heights in the dynamic world of business.

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How tasty tongue Is revolutionizing pickles with handcrafted ‘Super Pickles’

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tasty tongue

In the world of culinary delights, there are few pleasures as simple yet satisfying as a perfectly crafted pickle. tasty tongue, a brand under Prean Organics, has taken the art of pickle-making to new heights, introducing the concept of “Super Pickles” and redefining the pickle industry. Founded by the dynamic duo of Shilpi Kulshrestha and mentored by Preeti Kulshrestha, tasty tongue has embarked on a mission to bring back the essence of authentic, handmade, and naturally incubated pickles.

Shilpi Kulshrestha and Preeti Kulshrestha

When asked about what inspired them to start tasty tongue, Shilpi Kulshrestha shared  “It was during the challenging times of the COVID-19 pandemic when my husband lost his job.”

“We wanted to start something in the food category that would only get better with time. That’s when the idea of an artisanal pickle brand, tasty tongue, was born. We decided to manufacture all our pickles in our own factory, following a 100% artisanal and handmade approach,” she added.

A Solution for Discerning Palates:

tasty tongue addresses a significant problem prevalent in the pickle industry. Globally, 92% of the market is dominated by commercial pickles produced using machines and laden with preservatives, salts, and artificial colors to extend their shelf life. In contrast, tasty tongue’s pickles are 100% artisanal, free from artificial preservatives, chemicals, colors, or additives. They are naturally incubated under the sun, ensuring a shelf life of more than two years when properly stored.

The market for artisanal pickles is vast and promising. While tasty tongue has its roots in India, it envisions a broader horizon. “Apart from India, markets in the US, Africa, the Middle East, and the UK offer immense opportunities,” says Preeti Kulshrestha. With their unique offerings and commitment to quality, tasty tongue is poised to make its mark globally.

What sets tasty tongue apart is its innovation in the realm of pickles. They have introduced the concept of “Super Pickles,” which they define as pickles that require only a third of the normal serving size but offer three times the benefits. These unique pickles have no rivals in the world market.

Every tasty tongue pickle is crafted with love, following a 100% artisanal, handmade, and naturally incubated process. Their dedication to quality and authenticity is evident in every jar they produce.

tasty tongue’s vision is clear: they aim to become the world’s number one artisanal pickle seller. Their mission is to provide consumers with the best in natural and handmade products, promoting a healthy and happy lifestyle through honest and simple food.

Challenges and Achievements:

Since its inception, tasty tongue has been on a growth trajectory. It is currently experiencing a Compound Annual Growth Rate (CAGR) of 16% and has established a significant presence on e-commerce platforms like Amazon and Flipkart.

The journey of tasty tongue has not been without its challenges. “One of our main challenges is finding skilled manpower,” admits Shilpi Kulshrestha. Additionally, raising awareness among consumers about the value of artisanal and high-quality pickles in comparison to cheaper, unhealthy commercial alternatives remains an ongoing endeavor.

Like many businesses, tasty tongue faced the disruptions caused by the COVID-19 pandemic. However, they adapted swiftly, with one of their pickle varieties, “Haldi ka Achar” (raw turmeric root pickle) with lemon decoction, gaining significant popularity due to its reputed antiviral and antibiotic properties.

From Passion to Entrepreneurship:

Shilpi and Preeti Kulshrestha’s journey from food enthusiasts to successful entrepreneurs is a testament to the power of passion and dedication. While they lacked previous business experience, their expertise in crafting delectable culinary delights laid a solid foundation. They began by testing their creations in their local community and gradually scaled up to serve customers nationwide.

In a world where authenticity and quality often take a backseat to mass production, tasty tongue stands as a beacon of culinary excellence. With their commitment to providing consumers with the best of natural and handmade products, they are not just selling pickles; they are offering an experience that tantalizes taste buds and warms the heart. As they continue to grow and innovate, tasty tongue is poised to leave an indelible mark on the world of pickles.

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