In a noteworthy move toward sustainability, The Baker’s Dozen, India’s premier artisan bakery brand, has initiated a significant program starting this fiscal year. Within the framework of this program, the brand is taking proactive steps to raise awareness about sustainability among its employees and stakeholders, actively encouraging them to engage in eco-friendly practices.
This ambitious undertaking has become achievable thanks to meticulous efforts to reduce costs in secondary packaging and gas consumption, simultaneously leading to a decrease in carbon emissions. The fundamental idea driving this initiative was to raise funds by streamlining expenditures in areas that would likewise result in a reduced carbon footprint.
Aditi Handa, Co-Founder and Head Chef, The Baker’s Dozen mentioned, “All things that we have gotten right are because of an ask our customers had. In 2019, when we shifted to plastic packaging, it upset some of our customers and they were honest enough to share their disappointment with us. Since then, we have been wanting to do something to offset it. Although later than what I had hoped, earlier than never, we have finally embarked on our journey to give back to Mother Earth for all that it shows us. This is a small but significant start for us and it will only become bigger and bigger. This all is culminating into a meaningful reality thanks to our super dedicated and passionate partners Recykal, Wastelink, and Climes.”
Anirudh Gupta, Co-Founder, Climes said, “Climate action has now become everyone’s responsibility. It’s such a great signal for the world that a widely-loved brand like The Bakers Dozen has made sustainability a core value and a key ingredient in its DNA. Across waste, water, and carbon, TBD is charting a path to becoming a more purposeful brand, that’s great for consumers, great for their business, and amazing for our Planet. With Climes, TBD has opted to involve its entire community (consumers, investors, vendors) in their carbon-action plan – both online and offline! We’re proud to partner with them and enable a new form of climate action that’s interactive, transparent, and most importantly, inclusive.”
Krishnan Kasturirangan, Co-Founder, Wastelink shared, “We are proud to partner with The Baker’s Dozen towards their carbon footprint reduction. Food waste handling typically goes under the radar when compared to other categories of waste which The Baker’s Dozen has boldly chosen to tackle. Wastelink’s association with The Baker’s Dozen across its footprint guarantees ethical and sustainable upcycling of food waste to animal nutrition.”
Ekta Narain, Co-Founder, and CBO, Recykal said, “Congratulations to ‘The Baker’s Dozen’ on their remarkable achievement of plastic neutrality! We commend their dedication and commitment to sustainable practices. By effectively offsetting their plastic footprint, they have contributed to a greener and cleaner environment and set a compelling example for other businesses to follow. As more forward-thinking brands step up to offset their plastic usage, our mission at Recykal is to bring 10 percent of India’s waste into a circular Economy by 2027. Together, we can contribute to a more sustainable future for future generations.”
