Desi Indian Handi set to expand with five new locations in two years

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October 9, 2023

Desi Indian Handi unveiled its ambitious growth strategy, announcing plans to open five new locations within the next two years. In a statement released by the company, this expansion is hailed as a pivotal moment, solidifying the company’s role as a pioneer in upholding and celebrating India’s rich culinary heritage.

With a heritage spanning four generations, the restaurant is determined to advance its mission of safeguarding and championing traditional recipes and culinary traditions, as stated in a company announcement.

Nidhi Kapoor, Founder of Desi Indian Handi, said, “We are extremely proud of the four-generational culinary history that is at the foundation of Desi Indian Handi. Our firm has reached a pivotal stage as a result of our expansion plans, which call for the establishment of five additional locations over the following two years. We celebrate India’s rich culinary legacy in addition to conserving it. Romancing with the Heritage has always been our guiding concept, and we are committed to telling the world about the flavors and stories of India’s culinary past. The power of food helps Desi Indian Handi maintain its commitment to authenticity while empowering women and bridging generations and communities.”

“Our dedication to women’s emancipation goes beyond the confines of our kitchens. Through leadership opportunities, mentoring programs, and a work environment that values diversity and equality, we actively encourage the growth and development of women inside our organisation,” she said.

Desi Indian Handi has consistently upheld the guiding principle of “romancing with Heritage,” blending a deep appreciation for the past with a commitment to driving innovation. Their unwavering dedication to sharing their passion and enthusiasm for authentic Indian cuisine is evident in their decision to expand and reach even more people.

“Desi Indian Handi’s commitment to the development and empowerment of women makes its expansion all the more admirable. Talented and devoted women make up the majority of the Desi Indian Handi crew and play critical roles in our kitchens, administration, and customer service. Our company’s dedication to supporting women is ingrained in our brand’s DNA, in our opinion,” Kapoor said.

Chef Harpal Singh Sokhi launches Karigari Restaurant in Delhi’s Civil Lines, setting the stage for global expansion

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October 9, 2023

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Chef Harpal Singh Sokhi, the culinary mastermind behind Karigari Restaurant, has proudly unveiled its latest culinary venture in the Civil Lines district of Delhi. This new establishment not only tantalizes the taste buds of Delhi’s residents with its delectable cuisine but also marks the onset of Karigari’s ambitious expansion plan, with eight additional locations set to grace the culinary scenes of India, London, and Dubai in the coming year.

Karigari Restaurant in Civil Lines stands as a testament to Sokhi’s culinary prowess. The restaurant’s enticing menu orchestrates a delightful symphony of flavor combinations that are sure to captivate your palate. This menu artfully blends traditional Indian flavors with a contemporary twist. Each dish at Karigari, whether it’s the mouthwatering kebabs, the aromatic biryanis, or the innovative fusion creations, reflects Sokhi’s unwavering dedication to the culinary arts.

Karigari’s culinary offerings are as diverse and captivating as its ambitious expansion plans. Alongside the Civil Lines establishment, Karigari is set to launch eight additional ventures in India, London, and Dubai in the coming year. This global expansion underscores the restaurant’s unwavering commitment to sharing its unique blend of flavors and culinary artistry with a broader audience, allowing a greater number of individuals to savor the enchantment of Karigari.

The chef behind Karigari, Sokhi, expressed his excitement by saying, “We are thrilled to introduce Karigari Restaurant to Civil Lines, Delhi, and to begin this incredible path of expansion. We are eager to spread our love of food and art to even more people throughout the world since our enthusiasm for culinary perfection has no bounds.

“We cordially welcome you to join us at Delhi’s Civil Lines as we celebrate the launch of Karigari Restaurant. It promises to be a night of superb cuisine, gracious hospitality, and a creative atmosphere that characterizes Karigari. Karigari is the place to go whether you enjoy eating or are just looking for a special dining experience”.

Chowman expands its culinary delights to Hyderabad with grand opening

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October 9, 2023

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Chowman, Eastern India’s No. 1 Chinese chain, has expanded its presence to Hyderabad, marking its first dine-in establishment in the city. This move comes as Chowman continues to grow its restaurant network, with existing locations in Kolkata, Bangalore, and Delhi-NCR.

Amidst the bustling streets of Hyderabad, where the love for Chinese cuisine rules the heart, Chowman’s motto of “Democratisation of Fine dining and Neighbourhood Dining Experience” shines. After reaching heights with its best of Oriental Cuisines, comprising an array of traditional Chinese and Thai dishes, Chowman has entered one more city as it opens its 32nd outlet in Hyderabad, stated a company release.

With the largest delivery fleet and its dedicated Chowman App, the brand has taken a significant stride by inaugurating its first dine-in outlet spanning 1178 Sq. Ft at Plot No-532, Vivekandanagar Colony Road Street, Kukatpally, Hyderabad-500007, Telangana St (Opposite Reliance Trends). This cozy dining space offers a warm ambiance characterized by the soothing instrumental tunes of Chinese culture. The decor and interior design transport patrons to an ancient Chinese setting, making Chowman a world of its own.

Chowman offers a delectable array of authentic Chinese dishes that will tantalize your taste buds. Diners can indulge in a satisfying journey, beginning with an exotic selection of starters, including Crispy Fried Crab Wontons, Double Cooked Crispy Chilli Fish, Pan Fried Chilli Paneer, and classics like Kung Pao Chicken, Prawn in Red Curry, Lamb in Hunan Sauce, and Lobster in a sauce of your choice. These dishes are perfectly complemented by a variety of rice and noodle options, such as Asian Green Fried Rice, Seafood Fried Rice, Shanghai Meifoon, and Braised Noodles with Bell Pepper and Black Mushroom. Additionally, Chowman presents chef’s special creations like Chowman’s Special Chicken Soup and Noodles to delight your palate.

Chowman was born from the vision of a young artist who aspired to introduce authentic, traditional Chinese cuisine to the people of Bengal. Conceived with meticulous attention to detail, featuring warm lighting and a cozy ambiance, Chowman embodies the essence of Chinese culture, cuisine, and ethos. Today, Chowman has experienced significant growth, boasting 21 outlets in Kolkata, 6 in Bangalore, and 4 in Delhi-NCR, with its first outlet in Hyderabad, and plans for many more in the future.

From Startups to Enterprises: Crafting Scalable Social Media Strategies for Business Growth

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October 9, 2023

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A strong social media presence is a non-negotiable in today’s digital era for businesses of all sizes. Whether you’re a new business or an established one, successfully harnessing social media may be a game changer in terms of generating business development.

1. Know Your Audience

Understanding your target audience is the cornerstone of any successful social media strategy. Whether you’re catering to millennials, Gen Z, professionals, or seniors, knowing their preferences, pain points, and behaviors is crucial. Startups should focus on defining their audience from the outset, while enterprises can refine their understanding as they grow.

2. Define Clear Goals and KPIs

Before embarking on a social media journey, set clear and measurable goals. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Identifying Key Performance Indicators (KPIs) associated with these goals will help you track and evaluate your strategy’s success, regardless of your business’s size.

3. Content Is King: Quality Over Quantity

Quality content consistently wins over quantity. Whether you’re posting daily or weekly, ensure that your content is engaging, relevant, and valuable to your audience. Startups may begin with a focus on creating their content strategy, while enterprises should maintain a commitment to high-quality content production.

4. Leverage Automation and Tools

As your business grows, managing multiple social media platforms can become overwhelming. Embrace automation tools to schedule posts, track performance, and analyze data. Startups can use these tools to streamline their efforts, while enterprises should invest in more robust solutions to handle scale.

5. Engage, Don’t Broadcast

Social media is not a one-way street. Engage with your audience by responding to comments, questions, and messages promptly. Startups should nurture these interactions from the beginning, while enterprises should maintain their commitment to engagement even as their follower counts increase.

6. Paid Advertising for Scalability

While organic reach is valuable, paid social media advertising can significantly boost your reach and growth potential. Startups can start with small budgets and targeted campaigns, while enterprises can allocate more substantial resources for larger-scale advertising efforts.

7. Monitor Trends and Adapt

Social media trends and algorithms evolve continuously. Stay on top of these changes to ensure your strategy remains effective. Startups can pivot quickly, while enterprises may need to adapt their existing strategies to stay relevant.

8. Measure, Analyze, and Optimize

Regularly review your social media performance metrics and adjust your strategy accordingly. Identify what’s working and what isn’t, and be willing to make changes. Startups can learn from early metrics, while enterprises should use data to refine their existing strategies.

9. Collaborate and Partner

Collaborating with influencers, industry leaders, or complementary businesses can expand your social media reach. Startups can explore partnerships to gain visibility, while enterprises can leverage their existing networks for mutually beneficial relationships.

10. Foster a Consistent Brand Identity

Maintaining a consistent brand identity across all social media channels is crucial. Startups can establish this identity from the outset, while enterprises should ensure that it remains intact as they scale.

Effective social media strategies are the lifeblood of business growth in the digital era. Whether you’re a startup looking to make a splash or an enterprise aiming to maintain relevance, crafting scalable social media strategies is essential. By knowing your audience, setting clear goals, focusing on quality content, using automation tools, engaging with your audience, considering paid advertising, staying adaptable, measuring and analyzing performance, collaborating strategically, and fostering brand consistency, you can create a social media strategy that propels your business forward, regardless of its size. In the world of social media, scalability is the key to sustained growth and success.

Investor Insights: Key Sales Indicators That Influence Funding Choices

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October 9, 2023

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Securing investment for your business is often a pivotal moment on the path to growth and success. While many factors influence an investor’s decision, one critical aspect is the company’s sales performance.

1. Revenue Growth

Perhaps the most obvious and crucial sales indicator is revenue growth. Investors want to see that your business is not only generating revenue but also increasing it consistently over time. A strong revenue growth trend signals that there is demand for your product or service and that your business is effectively capturing a larger share of the market.

2. Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

Investors are interested in the efficiency of your sales and marketing efforts. A low CAC compared to the LTV of a customer indicates that your business can acquire and retain customers profitably. This metric demonstrates the long-term sustainability of your revenue streams.

3. Monthly Recurring Revenue (MRR)

For subscription-based businesses, MRR is a critical metric. Investors like to see predictable and recurring revenue streams, as they provide a sense of stability and scalability. A growing MRR is a positive sign that your customer base is expanding and that you have a handle on customer retention.

4. Sales Pipeline and Conversion Rates

The health of your sales pipeline and conversion rates demonstrates your ability to turn potential leads into paying customers. Investors look for a well-managed sales process with high conversion rates. Additionally, a robust pipeline suggests that your business has a steady stream of potential revenue.

5. Customer Churn Rate

High customer churn rates can be a red flag for investors. They want to know that your business can retain customers over the long term. A low churn rate indicates customer satisfaction and loyalty, which are essential for sustainable growth.

6. Customer Feedback and Reviews

Investors value customer feedback and reviews as indicators of product-market fit and customer satisfaction. Positive testimonials and reviews can instill confidence in your business’s ability to meet customer needs and drive sales.

7. Average Deal Size

Understanding your average deal size can provide insights into your scalability and profitability. Investors may look for larger deal sizes as they often lead to higher revenue and a more efficient use of resources.

8. Sales Cycle Length

A shorter sales cycle often suggests an efficient sales process, which can be appealing to investors. A prolonged sales cycle can raise concerns about scalability and resource allocation.

9. Market Expansion and Penetration

Investors are interested in your growth potential within your target market. Demonstrating your ability to expand into new markets or penetrate existing ones effectively can be a compelling sales indicator.

10. Competitive Positioning

Your competitive positioning and market share are crucial considerations for investors. A strong market position can indicate that your sales strategy is effective in gaining an edge over competitors.

When seeking investment, it’s essential to understand that investors are not just providing capital; they’re also betting on your ability to generate returns. Sales performance indicators offer valuable insights into the health and potential of your business. By focusing on revenue growth, CAC and LTV, MRR, sales pipeline and conversion rates, customer churn rate, customer feedback and reviews, average deal size, sales cycle length, market expansion, and competitive positioning, you can showcase your business’s sales prowess and increase your chances of attracting the funding needed to fuel growth and success. Investors appreciate a data-driven approach that demonstrates your business’s readiness to thrive in the market.

Navigating the Sales Scoreboard: Techniques for Measuring Team Performance

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October 9, 2023

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A fast-paced world of sales, success is frequently judged in terms of statistics. Sales teams are always under pressure to meet and exceed expectations, and understanding and efficiently assessing team performance is the key to accomplishing these goals.

1. Set Clear and Achievable Goals

The foundation of effective sales performance measurement begins with setting clear and achievable goals. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). When sales targets are well-defined, every team member knows exactly what they are working toward and can focus their efforts accordingly.

2. Track Key Performance Indicators (KPIs)

Identify and monitor the most relevant KPIs for your sales team. These could include metrics such as sales revenue, conversion rates, average deal size, sales cycle length, and customer acquisition cost. Tracking these KPIs provides real-time insights into team performance and allows for quick adjustments when necessary.

3. Implement Sales Dashboards

Sales dashboards provide a visual representation of your team’s performance. They offer at-a-glance insights into KPIs, allowing sales leaders and team members to spot trends, areas for improvement, and opportunities for growth. Modern CRM systems often come with customizable dashboards tailored to your specific needs.

4. Regularly Review and Analyze Data

It’s not enough to collect data; you must also analyze it regularly. Hold regular sales performance review meetings to discuss KPI trends, successes, and areas for improvement. Encourage open dialogue among team members to share best practices and insights.

5. Conduct Sales Coaching and Training

Invest in continuous training and coaching for your sales team. Sales professionals benefit from ongoing development that hones their skills and adapts to changing market dynamics. This not only boosts individual performance but also contributes to overall team success.

6. Foster Healthy Competition

Healthy competition can drive motivation and performance. Consider implementing gamification elements, such as leaderboards, contests, and rewards, to encourage friendly competition among team members. This can create a dynamic where each salesperson strives to outperform their own best results.

7. Customer Feedback and Satisfaction Surveys

Don’t overlook the importance of customer feedback. Surveys and feedback loops can provide invaluable insights into how your sales team is perceived by customers. High customer satisfaction often correlates with effective sales performance.

8. Peer and Self-Assessment

Encourage self-assessment and peer feedback within the sales team. Team members can often identify areas for improvement that might not be apparent to leaders. Peer-to-peer learning and accountability can drive performance enhancements.

9. Flexibility and Adaptation

Market conditions can change rapidly, so it’s crucial to be adaptable. Sales strategies that worked in the past may not be effective in the future. Stay open to adjusting your approach based on evolving customer needs and market dynamics.

10. Celebrate Achievements

Recognition and celebration of achievements, both big and small, are vital for maintaining motivation and morale within the team. Acknowledging and rewarding exceptional performance fosters a positive sales culture.

Measuring and improving sales team performance is an ongoing process that requires dedication and a commitment to excellence. By setting clear goals, tracking KPIs, implementing sales dashboards, analyzing data, providing coaching and training, fostering healthy competition, gathering customer feedback, encouraging self-assessment, staying adaptable, and celebrating achievements, you can create a high-performing sales team that consistently surpasses expectations. In the world of sales, the ability to navigate the scoreboard is not just about winning; it’s about sustaining a winning culture that drives long-term success.

Strategic Evolution: Why Market Trends Are Crucial for Growing Brands

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October 9, 2023

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Staying ahead of the curve in the ever-changing world of business is frequently the difference between flourishing and falling behind. Understanding and reacting to market trends is not simply a strategic option for developing businesses; it is a survival need.

1. Anticipating Customer Needs

Market trends are like signposts that point businesses in the direction of changing customer preferences. By tracking these trends, brands can anticipate what customers want before they even realize it themselves. This foresight enables businesses to create innovative products, services, and marketing strategies that resonate with their target audience.

2. Competitive Advantage

Staying attuned to market trends allows brands to gain a competitive edge. It helps them identify gaps in the market or areas where they can outperform their competitors. By aligning their strategies with emerging trends, businesses can differentiate themselves and attract a larger share of the market.

3. Adapting to Technological Advances

In today’s tech-driven world, technology trends are a driving force behind market evolution. Brands that embrace the latest technological advancements can streamline operations, improve customer experiences, and unlock new revenue streams. Ignoring these trends can lead to obsolescence and missed opportunities.

4. Navigating Industry Shifts

Industries are constantly evolving, driven by changes in regulations, consumer behavior, and global events. Brands that pay attention to market trends can pivot when necessary to navigate these shifts successfully. Whether it’s adapting to new sustainability standards, responding to economic downturns, or capitalizing on emerging markets, being nimble is essential for growth.

5. Building Brand Relevance

Consumers are drawn to brands that are current and relevant. Demonstrating an understanding of and alignment with market trends helps brands stay in tune with the zeitgeist. This relevance fosters customer loyalty and trust, making it more likely that customers will choose your brand over competitors.

6. Risk Mitigation

Market trends can also serve as risk indicators. Brands that monitor trends closely can spot potential threats early and take proactive measures to mitigate them. This includes everything from identifying cybersecurity risks to addressing changing consumer sentiments that could negatively impact the brand.

7. Expansion Opportunities

Understanding market trends can reveal new opportunities for growth and expansion. Brands can identify untapped markets, diversify their product or service offerings, or explore partnerships that align with emerging trends. These strategic moves can open doors to new revenue streams.

8. Data-Driven Decision Making

In an era of big data, market trends provide valuable data points that inform decision-making. Brands can use data analytics to gain deeper insights into consumer behavior and preferences. This data-driven approach enables brands to fine-tune their strategies for maximum impact.

In the dynamic world of business, strategic evolution is a necessity for growth. Market trends act as the compass guiding brands toward success. By actively monitoring and responding to these trends, brands can anticipate customer needs, gain a competitive advantage, adapt to technological advances, navigate industry shifts, build brand relevance, mitigate risks, identify expansion opportunities, and make data-driven decisions. In doing so, they not only stay ahead of the curve but also position themselves for sustained growth and relevance in an ever-changing marketplace. In the realm of business, the ability to evolve strategically is the hallmark of a truly successful brand.

Digital Acceleration: Technologies Every Brand Should Embrace for Growth

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October 9, 2023

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The rate of technological progress is unrelenting in today’s hyper-connected society. As a result, in order to remain competitive, businesses of all sizes must continually change and adapt. Harnessing the potential of digital acceleration is not a choice for companies seeking to develop; it is a need.

1. Artificial Intelligence (AI) and Machine Learning

AI and machine learning are revolutionizing the way businesses operate. These technologies can help brands analyze vast amounts of data to gain insights into customer behavior, streamline operations, and personalize customer experiences. Whether it’s chatbots for customer support, predictive analytics for inventory management, or recommendation engines for e-commerce, AI and machine learning are powerful tools for enhancing efficiency and customer satisfaction.

2. Big Data Analytics

Data is often referred to as the new oil, and for a good reason. Big data analytics allows brands to extract valuable insights from their data to make informed decisions. By understanding customer preferences, market trends, and operational efficiencies, brands can tailor their strategies and offerings to meet specific needs and seize growth opportunities.

3. Cloud Computing

The cloud has transformed the way businesses store, manage, and access data and applications. Cloud computing offers scalability, flexibility, and cost-effectiveness, making it an essential technology for growth. Brands can leverage cloud services to expand their infrastructure, improve collaboration, and enhance their ability to adapt to changing market conditions.

4. Internet of Things (IoT)

The IoT connects physical devices and objects to the internet, creating a network of data-gathering and communication. Brands can use IoT to monitor and optimize processes, offer smart products and services, and gain real-time insights into customer behaviors. Whether it’s smart home devices, industrial sensors, or wearable tech, IoT has the potential to drive innovation and growth in numerous industries.

5. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies have the power to transform customer experiences. Brands can use AR to enable virtual try-ons, interactive product demonstrations, and immersive marketing campaigns. VR, on the other hand, can create virtual showrooms, training environments, and entertainment experiences. These technologies engage customers on a whole new level, fostering brand loyalty and driving sales.

6. Blockchain

Blockchain technology offers transparency, security, and trust in transactions. Brands can use blockchain to trace the origins of products, secure supply chains, and enable secure digital payments. By leveraging blockchain’s decentralized ledger, brands can enhance transparency and build credibility with customers.

7. 5G Connectivity

The rollout of 5G networks promises faster and more reliable internet connections. Brands can leverage 5G to enhance mobile experiences, enable real-time communication, and develop applications that were previously not feasible due to bandwidth limitations. This technology opens doors to innovative services and products.

8. Cybersecurity Measures

With increased digitalization comes increased security risks. Brands must prioritize cybersecurity to protect customer data and maintain trust. Embracing advanced cybersecurity technologies and practices is essential for safeguarding brand reputation and ensuring uninterrupted growth.

Digital acceleration is not a choice but a necessity for brands seeking growth in today’s fast-paced business landscape. By embracing technologies like AI and machine learning, big data analytics, cloud computing, IoT, AR and VR, blockchain, 5G, and robust cybersecurity measures, brands can position themselves at the forefront of innovation. These technologies not only drive efficiency but also foster enhanced customer experiences, which are crucial for building brand loyalty and fueling growth. In this digital age, the brands that stay ahead of the technology curve are the ones that will thrive and succeed.

India a priority market for Costa Coffee: CEO announces plan to open 50 new stores annually

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October 7, 2023

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According to Costa Coffee’s Global CEO, Philippe Schaillee, India holds a prominent position among their “priority” markets. The company plans to consistently expand its presence in the country by opening approximately 50 specialty coffee stores each year. Costa Coffee, currently under the ownership of beverage giant Coca-Cola, is optimistic about India’s potential for growth. This optimism is based on several factors, including the increasing number of young consumers who are transitioning from tea to coffee and a simultaneous rise in disposable income levels.

As part of their expansion plans, Costa Coffee intends to broaden its reach beyond major cities. This expansion strategy involves exploring opportunities in diverse segments, including travel hubs like airports, train stations, and office campuses. The CEO highlighted that Costa Coffee will customize its approach for these locations with specific propositions.

Furthermore, Costa Coffee, having recently inaugurated its 150th store in this location, is prioritizing the augmentation of like-to-like sales in each store.

When asked about Costa Coffee’s growth in the Indian market, Schaillee in a media roundtable here said,” When it comes to Costa, we are very happy with the growth rates in terms of store openings. We have a partner, which is committed to growth.”

“We are looking at 40-50 stores per year,” he said.

However, he also added, “If we see that there is a crisis for whatever reason, and we actually have to close a couple of stores, we will do it too. We have to be very agile.”

Costa Coffee operates in India through its franchise partner, Devyani International Ltd (DIL), which has recently celebrated the opening of its 150th store in the country.

It’s worth noting that DIL is promoted by RJ Corp Ltd, a company that also serves as a promoter for Varun Beverages Ltd (VBL), the bottling partner of PepsiCo.

According to DIL’s most recent annual report, as of March 31, 2023, the company was operating a total of 112 stores and concluded the fiscal year with revenue from operations amounting to INR 101.8 crore.

In FY23, the average daily sales (ADS) for Costa Coffee stores in India amounted to INR 35,000 per store.

In line with its business expansion strategy, DIL recently forged a strategic partnership this week with prominent multiplex operators PVR Inox. The collaboration involves offering Costa Coffee’s artisanal hot and cold coffee at specific high-end cinema screens.

According to Schaillee, India is currently ranked among the top 20 coffee markets worldwide. Similar to other nations with a tea-drinking tradition, there is a notable transition towards coffee consumption in India, primarily driven by the younger generation.

Schaillee added that in major metropolitan cities of countries with strong tea-drinking traditions, per capita coffee consumption has reached levels similar to the averages seen in the US and Germany, and this shift has occurred over the past decade to fifteen years.

Burger King and ParTech join forces to improve restaurant operations and efficiency in North America

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October 7, 2023

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ParTech, a subsidiary fully owned by PAR Technology, has recently inked an exclusive deal to deliver an integrated point-of-sale (POS) software solution to Burger King’s conventional restaurants spanning North America.

As per the terms of the agreement, ParTech will extend its Brink POS and MENU Link solutions to Burger King establishments throughout North America.

Brink POS is an advanced, cloud-native point-of-sale software solution with versatile capabilities.

This platform aids restaurants in streamlining omnichannel ordering, kitchen management, restaurant operations, and analytics, all within a highly customizable system.

Additionally, it prioritizes guest engagement and enhances the operator’s experience through its user-friendly design.

The platform’s Application Programming Interface (API) guarantees swift integration of customers’ existing IT infrastructure with the new PAR systems, resulting in seamless and cost-effective rollouts.

Brink is presently in use at over 21,000 restaurants.

The MENU Link solution is a integral part of the company’s extensive PAR MENU ecosystem, designed for omnichannel ordering purposes.

It simplifies the management of external orders by consolidating them into a unified system, spanning all delivery marketplaces, primarily by integrating third-party ordering platforms.

This unified system reduces errors and enhances overall efficiency, resulting in improved guest satisfaction.

PAR Technology is a company headquartered in New York that specializes in delivering software, systems, and service solutions to the restaurant and retail sectors.

PAR also provides restaurant loyalty programs, back-office software solutions, and a range of other hardware and drive-through technologies.

Burger King constitutes one of the four quick-service restaurant (QSR) brands under the ownership of Restaurant Brands International (RBI).

RBI, the parent company of Tim Hortons, Popeyes, and Fire Subs, is a global quick-service restaurant (QSR) corporation with a presence in over 100 countries, operating a network of more than 30,000 restaurants.

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