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TATA Starbucks Breaks Silence on Dolly Chaiwala Rumor: No Brand Ambassador Appointed, Meme Blamed for Viral Hoax

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TATA Starbucks Breaks Silence on Dolly Chaiwala Rumor: No Brand Ambassador Appointed, Meme Blamed for Viral Hoax

TATA Starbucks has shut down swirling rumors that it had roped in internet sensation and tea vendor Dolly Chaiwala—real name Sunil Patil—as its brand ambassador in India. The company issued a firm clarification on Monday, stating that there’s no truth to the claims and that the chatter stemmed from a viral prank gone too far.

“We’ve seen the social media buzz around an alleged brand ambassador. Let us be clear: TATA Starbucks has not appointed anyone in that role, and there is no collaboration with Dolly Chaiwala,” the company said in an official statement.

The confusion began after influencer Aditya Oza posted an April Fools’ Day prank featuring a doctored image and an entirely fictional tale suggesting that Starbucks had brought Dolly Chaiwala onboard as their brand face in India. The post quickly spread like wildfire, picked up by pages and platforms without verification. Some even published AI-generated summaries, further fueling the false narrative.

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The viral image, Starbucks said, “was a meme, created independently by a third party.” It emphasized that the company had nothing to do with the post and that it wasn’t tied to any marketing initiative, formal or otherwise.

Despite the original content being deleted, screenshots and repurposed versions continue to circulate, prompting the coffee giant to issue a public statement to nip the rumors in the bud.

“We believe in transparent communication and maintaining the trust of our customers,” the company noted, while also alluding to the broader challenge of misinformation spreading unchecked across digital spaces.

This incident underlines how a harmless joke can snowball into something far more misleading—especially when shared in an era where fiction can easily pass for fact.

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Hrithik Roshan’s HRX Drops First Oat Milk Protein Shake with 25g Protein, Zero Sugar — Partners with Curefoods for Nationwide Rollout

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Hrithik Roshan’s HRX Drops First Oat Milk Protein Shake with 25g Protein, Zero Sugar — Partners with Curefoods for Nationwide Rollout

HRX, the fitness and lifestyle brand co-founded by Hrithik Roshan, has stepped beyond apparel and accessories to debut its first offering in the nutrition space — a range of oat milk-based protein shakes. Designed for the growing tribe of fitness-focused, ingredient-aware Indians, these dairy-free drinks are now hitting the shelves online and offline across the country.

You’ll find them listed on Amazon, Swiggy Instamart, and even through Curefoods’ cloud kitchens on Swiggy and Zomato. HRX is also selling them via its own e-commerce channels and select physical outlets.

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Each 200ml bottle delivers a solid punch: 25 grams of plant-based protein without a drop of dairy or a trace of refined sugar. Whether you’re post-workout or powering through a busy day, the shake is meant to provide a clean, satisfying boost. It packs 114.54 calories, 120mg of calcium, and 415mg of sodium per 100ml, all formulated to support recovery and overall nourishment — minus the junk.

HRX is also ditching plastic in favor of glass bottles — a choice that’s as much about preserving nutrients as it is about cutting down on waste. The focus on clean, minimal ingredients continues to be central to the brand’s promise of health without compromise.

Ankit Nagori, co-founder of Curefoods, summed it up: “This isn’t just a protein shake. It’s nutrition designed for real life — clean, convenient, and made for movement.”

And there’s more coming. The brand has already lined up a few follow-up flavors: Vanilla with the same 25g protein, and two lighter options — Cold Coffee and Chocolate, each with 18g protein per bottle. All future variants will keep oat milk and natural sweeteners at the core.

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With this launch, HRX is signalling its intention to go beyond clothing racks and gym bags — aiming to be a full-spectrum fitness companion, right from what you wear to what you eat.

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Bengaluru’s Nuvie Secures ₹3.8 Cr Pre-Seed Backing from PedalStart, Mukesh Bansal to Shake Up India’s Health Food Market

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Bengaluru’s Nuvie Secures ₹3.8 Cr Pre-Seed Backing from PedalStart, Mukesh Bansal to Shake Up India’s Health Food Market

Bengaluru-based food and beverage startup Nuvie has bagged ₹3.8 crore ($450,000) in its debut funding round, setting the stage for an ambitious growth push. The round was led by startup accelerator PedalStart, and drew backing from several well-known names including Mukesh Bansal (the force behind Myntra, Cult.fit, and Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma.

Founded just last month by Prashant Paliwal and Hem Narayan, Nuvie is out to challenge India’s perception of health food. Their mission? To make “eating better” something people actually enjoy. Rather than the usual bland, clinical approach to nutrition, Nuvie is offering a friendlier, tastier path to wellness with products like protein-packed milkshakes and guilt-free chocolates.

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The company kicked off its journey with a lactose-free, ready-to-drink protein shake available in three flavors. It’s now rolling out five new shake variants. But that’s just the beginning. On the cards are protein-infused chocolate bars that taste like the real deal, and even a coffee-meets-protein hybrid drink — cheekily dubbed “Proffee.”

The funding will be channelled into product innovation, ramping up brand visibility, creating high-impact content, and widening its distribution reach. And the results are already showing: Nuvie’s drinks are currently stocked in over 100 premium retail outlets across metro cities like Delhi, Mumbai, Chennai, and Hyderabad. They’ve also found a home in 200+ fitness centers and are pushing deeper into the market via Blinkit, Instamart, BigBasket, and their own online store.

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Despite being just weeks old, Nuvie is clocking over ₹10 lakh in monthly revenue. The team is now gunning for a bold target — hitting a ₹10 crore annual revenue run rate by the end of 2025.

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Zepto’s Dharavi Dark Store Reopens After FDA Crackdown: Moldy Stock, Stagnant Water, and a Wake-Up Call for Quick Commerce

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Zepto’s Dharavi Dark Store Reopens After FDA Crackdown: Moldy Stock, Stagnant Water, and a Wake-Up Call for Quick Commerce

After weeks of regulatory heat, Zepto has received the green light to restart operations at its dark store in Mumbai’s Dharavi. The Maharashtra Food and Drug Administration (FDA) has lifted the suspension on the store’s food business licence following a follow-up inspection and submission of detailed corrective measures by the company.

According to officials speaking with CNBC-TV18, Zepto submitted a fresh compliance dossier that included photos, internal audit reports, and results from water quality checks. Satisfied with the steps taken, the Appellate Authority overturned the suspension order.

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The original shutdown came after an FDA inspection revealed alarming lapses: expired stock on shelves, visible mold on food items, dirty storage areas, and standing water in the facility. Cold storage temperatures were reportedly below standard, and goods were found lying directly on damp, unclean floors. Expired and fresh products were poorly segregated—conditions the FDA described as a direct violation of licensing norms.

This incident has turned the spotlight on the entire quick commerce space, which has exploded in popularity across Indian metros. Just days after the Zepto action, the FDA flagged a Blinkit facility in Pune for operating without a food safety licence.

In a statement, Zepto said it remains committed to strict hygiene practices and “a safe, trusted experience” for its users.

Maharashtra Minister of State for Food and Drug Administration, Yogesh Kadam, emphasized that no single company is being singled out. Speaking to CNBC-TV18, he said that Zepto, Blinkit, Instamart, and others will all face joint inspections going forward, and penalties will be imposed wherever hygiene or licensing norms are flouted.

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Meanwhile, Zepto is pushing back its IPO plans to 2026. The company is currently in talks to raise domestic capital and transition to a fully Indian-owned entity. It’s also dealing with internal issues like delivery staff protests in Hyderabad and the rollback of its Zepto Café format in several cities.

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Better Nutrition Sets ₹100 Cr Target by FY27: Backed by PV Sindhu, Shark Tank Star Rides 10X Growth Wave

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Better Nutrition Sets ₹100 Cr Target by FY27: Backed by PV Sindhu, Shark Tank Star Rides 10X Growth Wave

Lucknow-headquartered Better Nutrition, a startup tackling malnutrition through everyday staples, is setting its sights high. The company is targeting a revenue of ₹100 crore in FY27, a nearly 9X leap from its current turnover of ₹11.5 crore in FY25, by betting big on quick commerce and aggressive expansion in tier-2 and tier-3 towns.

Speaking to Financial Express, Prateek Rastogi, Co-founder and CEO, said the brand expects to close FY26 at ₹27 crore, thanks to wider retail distribution and a new wave of product launches tailored to regional demand.

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Co-founded by Aishwarya Bhatnagar, Better Nutrition works with over 20,000 farmers across India through its grassroots supply chain model branded as ‘Kisan Ki Dukan’. The idea is simple yet powerful: provide farmers with biofortified seeds—naturally rich in zinc, iron, calcium, and protein—and source the enriched harvest directly from them. The approach cuts out middlemen while ensuring nutrient-packed food reaches Indian households without altering consumer habits or hiking prices.

“Our mission is to enrich daily staples like atta and rice with critical micronutrients—without asking consumers to change what they eat or spend more,” said Bhatnagar.

The company initially gained traction with biofortified wheat flour and rice, and is now expanding into a wider range including zinc and iron-rich pulses and high-protein rice. It is actively investing in R&D and strengthening its leadership team to support this growth.

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A big turning point came earlier this year when Better Nutrition appeared on Shark Tank India Season 4 in February. Since then, monthly revenue has grown nearly tenfold—from ₹10 lakh to over ₹1 crore—firmly placing the startup in India’s fast-evolving nutrition economy.

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Karnataka High Court Halts Rapido, Ola, Uber Bike Taxis: 600,000 Riders Face Unemployment, ₹700 Cr Earnings at Stake

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Karnataka High Court Halts Rapido, Ola, Uber Bike Taxis: 600,000 Riders Face Unemployment, ₹700 Cr Earnings at Stake

Karnataka’s ride-hailing scene faces a major jolt. The state’s High Court has refused to pause an earlier decision banning bike taxi services, forcing platforms like Rapido, Ola, and Uber to pull the plug on their two-wheeler operations starting Monday, June 16.

The verdict came from a division bench headed by Acting Chief Justice Kameswar Rao and Justice Sreenivas Harish Kumar, which made it clear that the previous ruling—issued by Justice B. Shyam Prasad on April 2—will continue to hold. The next hearing has been scheduled for June 24, with both the companies and the state transport department expected to present their arguments in full by June 20.

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A Policy Void and a Legal Tussle

The companies had been hoping for some breathing room while a more permanent solution was debated, but the court didn’t budge. The judges pointed to the government’s continued indecision on creating any regulatory framework for bike taxis. “Had the state shown a willingness to bring in proper rules, interim relief could have been considered,” noted Justice Rao during the proceedings.

This legal saga began when a single-judge bench ordered the suspension of bike taxi operations across the state, setting a six-week compliance deadline that was first extended to May 14 and later to June 15. With that window now closed, platforms are compelled to comply immediately.

The Battle of Rules: Centre vs State

At the heart of the dispute is a clash over regulatory authority. Ride-hailing firms argue that in the absence of local laws, central government guidelines under the Motor Vehicles Act should take precedence. The Karnataka government, however, maintains that those guidelines carry no legal weight unless officially adopted at the state level.

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Rapido Rings the Alarm on Job Losses

Rapido, one of the worst-hit players, didn’t mince words about the fallout. The company warned that over 600,000 riders across Karnataka could lose their income streams overnight. It claims that nearly three-quarters of its drivers rely on the platform as their primary livelihood, earning around ₹35,000 per month.

In Bengaluru alone, Rapido said it had paid out ₹700 crore to riders and contributed over ₹100 crore in GST—figures it presented to underline the scale of economic disruption the ban could trigger.

The April order had cited the need for bike taxi operations to be governed under Section 93 of the Motor Vehicles Act, which requires formal rules to allow any such services. Until then, the court ruled, these operations must stay off the roads.

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Amazon Now Enters 10-Minute Delivery War: Targets 300 Dark Stores to Take on Blinkit, Zepto & Instamart

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Amazon Now Enters 10-Minute Delivery War: Targets 300 Dark Stores to Take on Blinkit, Zepto & Instamart

Amazon has quietly rolled out its 10-minute delivery service in India, jumping into the quick commerce battle with a pilot launch in three Bengaluru pin codes under the brand name Amazon Now.

Still in beta, the service is accessible only to a limited number of users, but it marks Amazon’s most serious attempt so far to challenge the likes of Blinkit, Zepto, and Swiggy Instamart — companies that have long ruled India’s ultra-fast grocery and essentials market.

Sources familiar with the matter say Amazon is operating through a network of 10 to 15 dark stores scattered across Bengaluru. Expansion to more neighbourhoods is already in the works, as the company quietly scales up its infrastructure behind the scenes.

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“We’re running Amazon Now in a few select pin codes in Bangalore,” an Amazon spokesperson said. “The response has been fantastic — especially from our Prime members. We’re excited.”

Amazon Now offers lightning-fast delivery of everything from fresh produce, snacks, meat, and beverages to everyday household items — all within 10 to 15 minutes. To lure early users, the company has temporarily waived surge pricing and late-night delivery fees, while also offering attractive discounts.

The launch comes after several months of internal testing. According to insiders, the project was initially code-named Tez, with Nishant Sardana tapped to head the category. Amazon formally confirmed its interest in this space during the 2024 Smbhav summit, signaling a change in strategy after years of sitting out the quick commerce gold rush.

By the end of 2025, Amazon is aiming for 300 dark stores across key urban centers like Delhi-NCR, Mumbai, and Bengaluru — a direct response to competitors like Flipkart, which is targeting 800 dark stores by year-end.

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Amazon may have joined the race late, but with its logistics muscle, brand trust, and loyal Prime base, it’s making it clear: it’s here to compete.

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Maharashtra FDA Chief Rajesh Narvekar Issues Stern Warning: Licenses to Be Cancelled for Food Safety Violations Under FSSAI Act

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Maharashtra FDA Chief Rajesh Narvekar Issues Stern Warning: Licenses to Be Cancelled for Food Safety Violations Under FSSAI Act

Maharashtra’s Food and Drug Administration (FDA) has issued a stern warning to food businesses across the state, cautioning them against violations of food safety regulations. In a recent announcement, FDA Commissioner Rajesh Narvekar emphasized that strict action will be taken against establishments failing to adhere to prescribed safety standards.

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Narvekar stated that any breach of food safety norms could result in severe consequences, including license cancellations, hefty fines, and legal proceedings. This warning comes amid rising concerns over the hygiene practices followed by eateries, cloud kitchens, and packaged food manufacturers, many of which have been found flouting norms in recent surprise inspections.

The FDA chief reiterated the importance of following the guidelines laid out in the Food Safety and Standards Act of 2006, along with the Food Safety and Standards (Licensing and Registration) Regulations of 2011. One of the key mandates under these regulations is the complete segregation of vegetarian and non-vegetarian food during preparation, processing, and cooking. This clause holds cultural and religious significance in India and also plays a crucial role in maintaining hygienic practices.

“In light of recent complaints and inspections, we are intensifying our monitoring. All food businesses—whether restaurants, delivery services, or manufacturing units—must comply with hygiene and segregation standards, or face legal action,” Narvekar warned.

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This proactive move by the Maharashtra FDA highlights a broader push by regulatory authorities to tighten compliance across the food and beverage industry in India. It is a signal to the sector that cutting corners on safety and hygiene will no longer be tolerated. The administration aims to ensure consumer health is prioritized, and food businesses maintain transparency and accountability in their operations.

Consumers are also encouraged to report any suspected violations to the FDA, as the administration strengthens its efforts to build a safer and more reliable food ecosystem.

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Dangal Star Sanya Malhotra Launches Bree Matcha, Enters ₹850 Cr Wellness Market with Essenzaa Nutrition

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Dangal Star Sanya Malhotra Launches Bree Matcha, Enters ₹850 Cr Wellness Market with Essenzaa Nutrition

June 2025 — Bollywood actor Sanya Malhotra has stepped into the wellness space with the launch of her new matcha brand, Bree, in partnership with Essenzaa Nutrition. Known for her performances in films like Dangal and Pagglait, Malhotra is now betting big on the rapidly expanding health drink segment in India.

The actor’s relationship with matcha isn’t just professional — it’s deeply personal. “I used to be a full-on coffee person,” Malhotra shared in a recent chat with MoneyControl. “But over time, I realised coffee was leaving me anxious and restless. Matcha helped me break free from that cycle — it was a game-changer.”

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She’s not alone. With Indian consumers increasingly shifting toward functional beverages and clean energy alternatives, matcha is having a moment — and Bree aims to be at the center of it.

A Business Built on Belief

Siddharth Shah, co-founder of Essenzaa Nutrition, estimates India’s matcha market is currently valued at around ₹450 crore and could nearly double to ₹850 crore within five years. “We believe matcha will become as common in Indian kitchens as salt or sugar,” Shah said.

Malhotra hasn’t just lent her name to the project — she’s put skin in the game. She’s involved in the brand’s development and has also invested financially. Bree recently secured ₹1 crore in pre-seed funding from a small group of early-stage investors, giving the brand momentum from day one.

What’s on Offer

Bree is launching with two core products:

  • A ceremonial-grade matcha priced at ₹1,600 for a 30g tin
  • An everyday blend aimed at regular drinkers, priced at ₹600 for 30g

The brand is going digital-first, with products available on Bree’s website, Amazon, and Blinkit. There are also plans to take Bree offline by collaborating with cafés and boutique retailers.

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“We’re building Bree for people like me — folks who want more from their daily rituals,” Malhotra said. “Matcha isn’t just a trend. It’s a lifestyle upgrade.”

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Agilitas Sports Appoints Squash Icon Saurav Ghosal as Director – High Performance, Gears Up for Multi-Brand Launch Blitz

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Agilitas Sports Appoints Squash Icon Saurav Ghosal as Director – High Performance, Gears Up for Multi-Brand Launch Blitz

June 2025 — In a decisive move to sharpen its edge in the performance sportswear segment, Agilitas Sports has named Saurav Ghosal — India’s most decorated squash player — as its Director of High Performance Sports.

This isn’t just a ceremonial appointment. Ghosal steps into a hands-on leadership role where he’ll be shaping everything from product strategy and R&D to athlete partnerships and grassroots programs. Known for his precision on court and methodical approach to training, Ghosal brings years of top-tier competitive insight into the room — and the boardroom.

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“Saurav understands performance at a level few do,” said Abhishek Ganguly, Co-founder and CEO at Agilitas. “His career is a masterclass in consistency, mental toughness, and attention to detail — exactly the kind of thinking we want embedded in our performance products.”

Far from a figurehead, Ghosal will work closely with the company’s leadership team to steer development and launch of high-performance sports gear that meets the demands of both elite athletes and rising talent. His role will also extend to marketing and distribution strategy, ensuring that performance innovation translates into real-world impact for Indian athletes.

“Agilitas is asking the right questions about how to serve athletes better,” Ghosal said. “As someone who’s spent two decades chasing peak performance, I know what matters. I’m here to make sure Indian sportswear isn’t just playing catch-up — it’s setting the pace.”

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The timing is crucial. With several brand launches planned under its portfolio, Agilitas is doubling down on innovation and signaling its intent to build a new ecosystem for Indian performance sportswear — one where athletes are part of the process from the start.

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