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Conscious Consumerism: Strategies for Converting Advocates of Sustainable Brands

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SnackTeam
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Concerned consumerism has taken the stage in a world that is increasingly concerned of its environmental impact. Consumers are not only looking for brands that align with their values and sustainability objectives; they are also looking for brands that align with their values and sustainability goals. Converting customers into champions is a strong tactic for organizations that have adopted sustainability. 

Conscious consumers are driven by more than just product features or prices. They seek brands that share their commitment to environmental sustainability, ethical practices, and social responsibility. These consumers prioritize transparency, authenticity, and purpose-driven initiatives. To win them over, businesses need to embrace these values and effectively communicate their efforts.

1. Transparency and Authenticity

Conscious consumers value transparency. They want to know where a product comes from, how it’s made, and its environmental and social impact. Brands should be open about their sourcing, manufacturing processes, and supply chain ethics. Authenticity is key. When you communicate your sustainability efforts honestly, consumers are more likely to trust your brand.

2. Certifications and Labels

Consider obtaining recognized sustainability certifications and labels for your products. Labels like “Fair Trade,” “Organic,” and “Recyclable” provide immediate credibility to conscious consumers. These certifications signal that your brand adheres to rigorous environmental and ethical standards.

3. Educational Content

Create educational content that informs consumers about the environmental and social impact of their choices. Blog posts, videos, and infographics can explain complex sustainability topics in an accessible manner. By providing valuable information, you position your brand as a resource for conscious consumers.

4. Storytelling

Share your brand’s sustainability journey through storytelling. Highlight your mission, values, and the positive changes you’re making in the world. Personal stories and testimonials from employees and customers can help convey the emotional connection to your brand’s mission.

5. Eco-Friendly Packaging

Show your commitment to sustainability through eco-friendly packaging. Using recycled materials and minimizing waste not only aligns with conscious consumers’ values but also communicates your dedication to reducing your environmental footprint.

6. Supply Chain Responsibility

Ensure responsible sourcing and manufacturing practices in your supply chain. Auditing suppliers for ethical labor conditions and environmental responsibility is crucial. Consumers appreciate brands that take these measures to protect both people and the planet.

7. Engage in Social Causes

Conscious consumers often support brands that actively participate in social causes. Whether it’s supporting a charity, championing environmental initiatives, or contributing to local communities, demonstrating your commitment to social responsibility can win over advocates of sustainability.

8. Customer Involvement

Engage your customers in sustainability initiatives. Involve them in campaigns, support consumer-driven sustainability movements, and encourage them to participate in recycling or upcycling programs related to your products.

9. Feedback and Improvement

Always be open to customer feedback. Ask for suggestions, and show that you are committed to continuous improvement in sustainability efforts. Consumers appreciate brands that listen and adapt to their concerns.

10. Collaboration and Partnerships

Collaborate with other sustainable brands and organizations. Partnerships can expand your reach and credibility in the conscious consumer community. Joint efforts often garner more attention and support.

Success Stories in Conscious Consumerism

Several brands have successfully converted conscious consumers into loyal advocates:

  • Patagonia: Patagonia is known for its commitment to environmental causes. The brand engages in various sustainability initiatives and encourages customers to repair their clothing rather than buy new items, promoting longevity and sustainability.
  • TOMS: TOMS’ “One for One” program has been a powerful driver of conscious consumer support. For every product purchased, the company donates to someone in need, aligning with social responsibility.
  • Ben & Jerry’s: This ice cream brand not only sources fair-trade ingredients but also advocates for social and environmental causes through its campaigns. Their dedication to these values resonates with conscious consumers.

Converting advocates of sustainable brands into loyal customers is a process that requires authenticity, transparency, and a genuine commitment to sustainability. By aligning your brand with conscious consumer values, educating your audience, and actively engaging in environmental and social causes, you can foster lasting loyalty among this influential group of consumers. Conscious consumerism is more than just a trend; it’s a movement, and businesses that embrace it stand to gain not only loyal customers but also contribute to a more sustainable and ethical world.

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The Art and Science of Decoding Consumer Behavior: Insights for Marketers

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SnackTeam
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Understanding consumer behavior is both an art and a science in today’s ever-changing marketing landscape. It’s a fluid mix of psychology, data analysis, and creativity. Marketers who can decipher the complex patterns of customer behavior have a huge advantage in developing effective tactics that resonate with their target audience. 

The Art of Consumer Behavior Analysis

1. Empathy as a Compass

At its core, marketing is about connecting with people. To decode consumer behavior, marketers must tap into their empathetic side. Empathy allows you to understand the motivations, desires, and pain points of your target audience. By putting yourself in their shoes, you can create marketing campaigns that truly resonate.

2. Storytelling

Humans are hardwired to respond to stories. The art of storytelling in marketing involves crafting narratives that engage and emotionally connect with your audience. Stories can make your brand relatable and memorable.

3. Creativity and Brand Identity

A strong brand identity can be a powerful influencer of consumer behavior. Marketers need to nurture creativity to develop a unique brand persona that stands out. Consistency in design, messaging, and tone helps build recognition and trust.

The Science of Consumer Behavior Analysis

1. Data-Driven Insights

The science of consumer behavior relies heavily on data analysis. By collecting and analyzing consumer data, you can gain insights into their preferences, behaviors, and buying patterns. Tools like Google Analytics, customer relationship management (CRM) software, and social media analytics provide valuable information.

2. Segmentation

Segmenting your audience based on demographic, geographic, psychographic, and behavioral factors helps you tailor your marketing efforts. By understanding the unique needs of each segment, you can create more personalized and effective campaigns.

3. A/B Testing

A/B testing involves comparing two versions of a webpage, email, or advertisement to determine which one performs better. This scientific method allows you to make data-driven decisions about what resonates with your audience.

4. Predictive Analytics

Predictive analytics uses historical data to forecast future trends and behaviors. Machine learning algorithms can identify patterns and provide insights into what consumers are likely to do next, enabling marketers to proactively respond.

Valuable Insights for Marketers

1. Consumer Pain Points

Understanding consumer pain points is crucial. Identify the problems your product or service can solve. Address these pain points in your marketing messaging to show how you can make a positive impact in your customers’ lives.

2. Social Proof

Consumers are influenced by the behavior of others. Encourage and showcase customer reviews, testimonials, and case studies. Social proof can significantly impact consumer decisions.

3. Visual Content

Visual content, including images and videos, is highly engaging and can convey complex messages quickly. Incorporate visual elements into your marketing strategy to capture attention and deliver your message effectively.

4. The Power of Scarcity and Urgency

Scarcity and urgency tactics can drive action. Limited-time offers and low-stock alerts can motivate consumers to make a purchase sooner rather than later.

5. Emotional Triggers

Consumer decisions are often emotionally driven. Tap into emotions like joy, fear, nostalgia, or trust to create a connection with your audience. The emotional resonance can lead to more meaningful interactions.

6. Feedback Loops

Collect feedback from customers and continuously refine your marketing strategy. Feedback loops help you adapt to changing consumer behavior and preferences.

The art and science of decoding consumer behavior require a delicate balance of empathy, creativity, data analysis, and strategic thinking. By combining the emotional storytelling and brand identity with data-driven insights, segmentation, A/B testing, and predictive analytics, marketers can develop highly effective campaigns that resonate with their target audience. The insights gleaned from understanding consumer behavior not only drive business growth but also foster lasting relationships with customers. In today’s dynamic marketing landscape, the ability to decode consumer behavior is an invaluable skill that sets successful marketers apart.

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Apollo Global Management to acquire The Restaurant Group for $620 Million in major deal

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SnackTeam
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Wagamama
TRG is the owner of UK-based Wagamama

Apollo Global Management, a private equity firm based in the United States, has made a deal to acquire The Restaurant Group (TRG), the parent company of Wagamama, for a total of £506 million ($620 million).

As a result of this deal, TRG will undergo a privatization process.

As reported by Reuters, this agreement has been reached after a prolonged effort by activist investors to bring about significant changes within the dining operator.

Apollo has been eyeing the acquisition of TRG for an extended period, driven by the private equity firm’s belief that TRG has solidified its presence in the casual dining sector through its diverse range of concepts and brands.

As part of this acquisition, Apollo has consented to remunerate TRG stakeholders with 65 pence per share in cash.

Going forward, Apollo has agreed to support TRG in further developing its business by investing in the customer offering and future growth of its footprint.

Leveraging its industry expertise, Apollo also plans to support TRG and its management team throughout the upcoming phase of growth for Wagamama, Pubs, and Concessions.

TRG chairman Ken Hanna said, “TRG operates a diverse portfolio of some of the UK’s leading hospitality brands.

“As a result of ongoing positive management actions and the margin accretion plan we announced in March this year, the group has recovered well from the challenges of the pandemic and the cost of living crisis.

“The TRG Board continues to have confidence in the plan, but is cognisant of the premium and the certain value of the Apollo offer against the backdrop of a challenging macro-economic environment.”

Last month, TRG reached an agreement with Big Table Group to sell its loss-making leisure arm, which includes restaurant brands such as Frankie & Benny’s and Chiquito.

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India mulls imposing ban on sugar exports due to weakest monsoon in five years

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SnackTeam
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sugar
Sugar (Representative Image)

India is considering moving sugar exports from the ‘restricted’ category to the ‘prohibited’ category for the entire 2023-24 (October-September) season. This decision stems from concerns about the adverse effects of the weakest monsoon in five years on sugarcane crops in the prominent producing states of Maharashtra and Karnataka, as conveyed by two government officials.

Currently, sugar mills have the option to request an export quota within the restricted category. However, transitioning to the prohibited category would entail a complete prohibition on sugar exports.

“Sugar output is expected to fall to 30 million tonnes (mt) in the 2023-24 sugar season against domestic consumption of 27.5-28 mt due to El Nino compromising monsoon rain in August,” one of the officials said. “However, El Niño is anticipated to strengthen through 2023-24, which could lead to intensification of dry conditions during the next sugar season. This may lead to a further decline in sugar production during the 2024-25 season,” the official added.

The El Nino weather phenomenon rendered August the driest month in over a century, with only 161.7 mm of rainfall, marking the lowest precipitation levels since 1901.

In the 2021-22 season, India, which had surpassed Brazil to become the world’s largest sugar producer and the second-largest exporter, imposed export controls in October of that year, implementing a mill-specific quota system. By the end of the 2022-23 crop year, local sugar mills had exported 6.2 million metric tons of sugar.

On June 2nd, it was reported that the food and public distribution department might not grant sugar mills unrestricted authority to export sugar, aiming to maintain domestic supply and price stability. Following this, on August 29th, there were reports that the government would reevaluate its sugar export policy, presently categorized as restricted. This review is scheduled for October, following the submission of crop estimates for the 2023-24 season by state cane commissioners.

As India approaches critical elections, the government has intensified export restrictions in an effort to stabilize domestic prices. In addition to sugar, India has also imposed restrictions on the export of wheat and rice.

During the 2022-23 season, India is projected to have generated approximately 32.7-32.8 million metric tons of sugar, with 4.3 million metric tons of the commodity diverted for ethanol production. The season is expected to conclude with 5.5-6 million metric tons in stocks.

“More diversion of sugar to ethanol production may lead to lower closing stocks. A slightly higher closing stock will help contain domestic retail prices of sugar and will be used as a buffer for the 2024-25 season,” the official said.

“The government does not want to take a risk as its priority is to ensure adequate supply for domestic consumption, keep domestic sugar prices in check, ethanol production and adequate closing stock at the end of the season,” the second official said.

At the time of the press deadline, inquiries directed to the representatives of the ministries responsible for commerce, agriculture, consumer affairs, and food and public distribution received no response.

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Celebrate the divine festival of Durga Puja with Chowman: Indulge in exquisite flavors and exclusive discounts!

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SnackTeam
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Chowman

As Durga Puja approaches, thoughts turn to the culinary haven of Kolkata, a city known for its gastronomic delights. What could be more delightful than celebrating this festive occasion in Delhi with the exquisite flavors of Bengal? Get ready for a culinary adventure as Chowman, Kolkata’s renowned Chinese restaurant, prepares to tantalize the taste buds of food enthusiasts.

Famous for its diverse selection of genuine Chinese dishes, diners have the opportunity to savor a variety of non-vegetarian treats, including dishes like Kolkata-style Chilli Chicken, Golden Fried Fish, Tangra-style Mixed Noodles, Prawn Pepper Salt, Konjee Crispy Lamb, Kolkata-style Chilli Pork, and many others.

Featuring a wide-ranging vegetarian menu, Chowman is set to dazzle food enthusiasts with delectable offerings like Four Treasured Mushrooms, Honey Chilli Lotus Stem, Chilli Tofu, Exotic Veg in Mountain Chilli Sauce, and other delightful options.

But that’s not all! You can enjoy exclusive discounts through the Chowman App. Receive a 15% discount when you dine in with Chowman Pay or save up to INR 250 on your delivery orders when using the app. So, whether you choose to visit Chowman or prefer the comfort of dining at home, make your Durga Puja celebrations truly grand by ordering exclusively through the Chowman App.

Where: Chowman, All Delhi-NCR Outlets (East of Kailash, Noida Sector-18, Indirapuram and Pitampura) 

Discount- Dinein offer 15% off on paying via Chowman Pay Only

                 Order: Upto INR 250 On Chowman App Only

Cost For Two: INR 1000 + Taxes/-

Date: October 20-24th, 2023

Timing: 12 PM- 12 AM 

Helpline: 18008902150

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Vegetable prices in Kolkata surge, some soar over the hundred-rupee mark ahead of Durga Puja

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SnackTeam
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vegetables
Vegetables (Representative Image)

One week prior to Durga Puja, the cost of vegetables is once again steadily rising, with items such as cauliflower, eggplant, long beans, capsicum, and chili all surpassing the hundred-rupee mark, while others are edging closer to it.

Furthermore, trade insiders assert that there is no immediate relief in prospect. They argue that while the demand-supply disparity contributes to the price surge, retailers engaging in unreasonable profiteering are also culpable.

The heavy rainfall during the final phase of the monsoon has resulted in extensive flooding across the southern regions of Bengal. This has disrupted the vegetable production cycle in areas including Howrah, Hooghly, North and South 24 Parganas, East Burdwan, and West Midnapore.

As a result, there is a heightened reliance on Jharkhand, Assam, and Odisha for sourcing supplies. Additionally, substantial quantities of cabbage, cauliflower, beans, capsicum, drumsticks, and eggplants are being imported from Bengaluru and Pune.

Over the last ten days, the prices of all vegetables have surged significantly, with some witnessing a 40% rise, others a 70% increase, and a few even exceeding the 100% mark.

“We are buying fewer veggies and more potatoes to strike a balance,” said Roshni Pal, a marketing executive with a private company.

Amalendu Sarkar, a government school teacher, says he is cutting corners to keep monthly expenses in check. “Prices of all commodities are going up. With income remaining near-constant, we have no option but to cut corners. When even this does not help, the kitchen budget eats into emergency savings,” he said and urged greater monitoring of the retail market by government agencies.

Over the last ten days, vegetable prices in Kolkata have surged dramatically, putting pressure on household budgets. Trade insiders attribute this price hike to two main factors: the demand-supply imbalance caused by heavy rainfall in the final stages of the monsoon, leading to extensive flooding in southern Bengal, and retailers’ profiteering practices.

On the other hand, retailers contend that they are purchasing vegetables at elevated prices from wholesale markets, which necessitates selling them at higher rates. They insist that the root of the issue is the substantial rainfall, submerging vegetable fields and causing a decrease in production and a decline in quality.

But a closer scrutiny of retail prices vis-a-vis wholesale prices reveal a wider-than-usual gap. “There will always be a gap between wholesale and retail prices. But it is a cause of concern when this gap exceeds 20% even after taking into account the cost of transportation and the loss of 5% due to damaged vegetables. It is unfair and bad economics if a retailer earns much more than a farmer who produces the vegetables,” said Kamal De, president, Bengal Vendors’ and Farmers’ Association.

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Domino’s Pizza sees sharp 46.9% increase in Q3 2023 net income

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SnackTeam
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Domino’s Pizza reported a third-quarter (Q3) net income of $147.67 million for fiscal year (FY) 2023, marking a significant 46.9% growth compared to the $100.50 million earned during the same period in the previous year.

The rise in net income was attributed by the restaurant company to a $28.23 million pre-tax unrealized gain resulting from the revaluation of its investment in DPC Dash.

For the quarter concluding on October 10, 2023, the revenues declined by 3.9% to $1.02 billion, down from $1.06 billion in the third quarter of the previous year.

The company explained that the decrease in revenues was primarily a result of reduced supply chain income and diminished revenues from company-owned stores in the United States.

Operating income in the third quarter of 2023 rose by $13 million (a 7.4% increase) compared to the third quarter of the previous year, driven by elevated global franchise royalty revenues.

In the most recent quarter, diluted earnings per share (EPS) reached $4.18, marking a substantial 49.8% surge from the $2.79 reported during the corresponding period of the previous year.

In the latest quarter, Domino’s global retail sales were up 4.9%, excluding the positive impact of foreign currency and an increase of 5.1% was recorded without including the positive impact of foreign currency and the closure of the Russian market.

In Q3 2023, US same-store sales were down by 0.6%. However, international same-store sales grew by 3.3% in the period.

During the same quarter, the company had 218 gross store openings and 226 gross store closures.

Domino’s Pizza’s CEO Russell Weiner said, “We continue to execute on our initiatives to drive sustainable growth in the US.

“Our ‘Summer of Service’ initiative and the hard work of our franchisees and team members have brought delivery times back to pre-pandemic levels.

“Domino’s Rewards is engaging more customers, and our integration with Uber’s marketplace is on track. We are ready and excited to deliver the incremental orders both programs will bring in 2024 and beyond.”

For three-quarters of FY23, the company posted a net income of $361.82m against $293.96m in the same period last year. The total revenues for the three quarters of 2023 were $3.07bn against $3.14bn in the corresponding period in 2022.

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Poultry giant LDC in talks to acquire Les Délices de Saint Léonard from Agromousquetaires Group

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SnackTeam
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Les Délices de Saint Léonard

France-based poultry major LDC is currently in discussions regarding the acquisition of Les Délices de Saint Léonard from the Agromousquetaires Group.

As per a filing from LDC, the Les Délices de Saint Léonard factory, situated in the north-western region of France, specializes in the production of fresh and frozen pizzas, pancakes, quiches, and pies.

Since 2002, it has additionally been involved in the production of “club and maxi format” sandwiches, fresh snacks, and baguettes. According to LDC, the company boasts a turnover of nearly €50 million ($52.6 million) and sustains employment for 265 individuals.

The products of Les Délices de Saint Léonard are branded and marketed under Fiorini, Monique Ranou, Claude Léger, and Top Budget.

“Discussions with a view to its acquisition by the LDC Group are underway but there is currently nothing to define the outcome,” the poultry group added.

“Any significant information in this file, likely to be of interest to its shareholders and more generally to all investors, will be brought to the attention of the market, in accordance with regulations, by means of a press release.”

Agromousquetaires serves as the industrial hub of Groupement Les Mousquetaires, a prominent private-label manufacturer based in France. This subsidiary encompasses approximately 11,000 personnel across 70 industrial and logistics facilities, which include about 50 factories divided into six performance centers.

Established in 1968 through the amalgamation of the Lambert, Dodard, and Chancereul families, LDC is renowned for its notable brands, including Loué, Le Gaulois, Maître Coq, Poule et Toque, Marie, and Nature & Respect.

At present, the agri-food group boasts a network of 93 sites, 14 platforms, over 25,000 employees, and an annual revenue of €5.8 billion.

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L’Opéra brings a taste of Paris to Delhi with its latest Art Café

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SnackTeam
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L'Opéra
L'Opéra

L’Opéra, the renowned French bakery and patisserie chain, is thrilled to unveil its latest Art Café on MG Road in Delhi.

This marks the second iteration of the original concept, enhanced and expanded from its initial inauguration at Bikaner House by the Honourable Minister of State, Madam Neelakshi Lekhi, and H.E. Ambassador of France, Mr. Emmanuel Lenain.

L’Opéra has consistently embodied the essence of French Pâtisserie and Bakery in India, serving as a trailblazer by introducing the authentic French concept of “Salon de Thé” (Tea Room) to the heart of the Indian capital.

Every L’Opéra establishment is meticulously crafted and run to immerse guests and patrons in the heart of Paris, thanks to their sophisticated ambiance and exquisite offerings.

“The latest Art Cafés add an additional artistic element to the initial concept through the exhibition of original – very reasonably priced – artworks which are curated by the talented art expert Dr. Vladimir Zeitsev and available to be admired and purchased,” said Kazem Samandari, executive chairman of L’opera.

In the future, L’Opéra intends to host musical and literary events in its Art Cafés, enhancing both the artistic and culinary scene of Delhi-NCR.

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Woodside Inn expands its legacy with the launch of Woodside Burger Shop, serving gourmet burgers to Mumbai

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SnackTeam
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Woodside Burger

Mumbai now welcomes Woodside Burger Shop, the creative venture of Sumit Gambhir, Pankil Shah, and Abhishek Honawar, the brilliant minds behind the esteemed Woodside Inn, which boasts a 16-year legacy.

Throughout its history, Woodside Inn has consistently provided a delectable array of food and a wide selection of craft beers at its various establishments in Colaba, Andheri, and Bandra.

The celebrated pairing of beer and burgers gained such immense popularity that it gave birth to the Beer & Burger Festival, becoming an essential destination for Mumbai’s culinary connoisseurs.

The masterminds behind Woodside Inn have unveiled Woodside Burger Shop, a delivery-only kitchen committed to reviving the distinctive flavors of the iconic Woodside Inn burgers.

“People love the Woodside Inn burgers, so we wanted to bring a more accessible and delivery-centric option to cater to a larger audience along with the same freshness and flavor so that resulted in the birth of Woodside Burger Shop,” said Pankil Shah, Founder.

Their burger menu presents a variety of options, including the Signature Triple Tenderloin Smash Burger, the Chimichurri Grilled Chicken Burger featuring its zesty chimichurri sauce, the Goan Pork Chorizo Burger, which packs a spicy punch, and a side of perfectly seasoned fries.

Woodside Burger Shop employs premium ingredients, such as European-sourced cheese, house-made freshly baked multigrain buns, and homemade sauces.

“Our burgers are perfectly grilled each time. We are freshly flipped which means our patties aren’t frozen, or deep fried, but are freshly made and are simply the best option for a hearty meal at home” said Sumit Gambhir, Co-founder.

For the month of August, Woodside Burger Shop is showcasing their special ‘Green Feast’ Burger of the Month. This unique burger highlights a patty crafted from green amaranth, taro root, and cottage cheese, all served within a soft and fluffy millet bun.

It’s stacked with a tangy and fiery mint sauce, pickled jalapeños sprinkled with BBQ seasoning, golden cheddar cheese, and a delightful, house-made garlic mustard aioli that infuses a savory burst of flavor.

The offerings from Woodside Burger Shop can be conveniently ordered through delivery platforms like Swiggy and Zomato, serving the communities of Kalbadevi, Powai, and Worli.

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