October 28, 2023

Making a name for yourself online in the fast-paced world of food brands is an exciting challenge. Your online presence is the first thing that piques the interest of potential customers in this digital age. Effective lead generation strategies are therefore essential.

The internet is the go-to recipe book for modern diners. Whether it’s finding a restaurant, ordering takeout, or discovering a new recipe, your food brand must be where the diners are as the internet gives you access to a global audience, allowing you to expand your reach beyond the local crowd.

Online lead generation helps create an interactive and engaging relationship with your audience, enhancing customer loyalty and leads to effective lead generation that can translate into increased sales, whether through online orders, reservations, or in-store visits.

Online Lead Generation Tactics

Here are some mouthwatering tactics to help generate leads for your food brand:

1. Aesthetic Food Imagery:

Showcase your food’s visual appeal with high-quality images and videos. Visual content is irresistible to food enthusiasts.

2. Recipes and Tutorials:

Share recipes, cooking tips, and tutorials related to your cuisine. People love to recreate restaurant-style dishes at home.

3. Blogging and Content Marketing:

Create a blog on your website with articles on food trends, culinary insights, and behind-the-scenes stories. Share these across social media for increased visibility.

4. Social Media Engagement:

Regularly post on social media platforms, interact with followers, and conduct food-themed contests to keep your audience engaged.

5. Email Marketing:

Build an email list by offering a tempting lead magnet like an exclusive recipe book or a discount code. Use email marketing to share updates and promotions.

6. Influencer Partnerships:

Collaborate with food influencers to reach their dedicated followers. Influencers can introduce your brand to a broader audience.

7. Online Ordering and Delivery Services:

Make sure your website offers a seamless online ordering and delivery experience. The convenience factor can lead to more leads and repeat orders.

8. Customer Reviews and Testimonials:

Encourage satisfied customers to leave reviews and testimonials on platforms like Yelp, TripAdvisor, and Google. Positive reviews can attract new customers.

9. Social Proof:

Share photos or posts from customers enjoying your food. User-generated content builds trust.

Check more news: Customer-Centric Continuity: Navigating the Path to Long-Lasting Relationships

10. Paid Advertising:

Invest in targeted online advertising campaigns, such as Google Ads or Facebook Ads, to reach potential customers actively searching for food.

Parameters to Generation Success

Website Traffic: Monitor the number of visitors to your website.
Conversion Rates: Measure how many website visitors become leads or customers.
Email Subscriptions: Track the growth of your email list.
Social Media Engagement: Analyze likes, shares, and comments on your social media posts.
Online Orders: Keep tabs on the number of online orders or reservations.

In the digital dining world, your food brand’s success depends on your ability to effectively generate online leads. By tantalizing your audience with appealing visuals, informative content, and convenient online ordering options, you can create a lasting impression. Lead generation is not just about growing your customer base; it’s about creating a culinary journey for your audience that’s unforgettable and utterly delicious.

Custom Fit: Crafting a Sales Process that Suits Your Product and Audience

Business

SnackTeam

October 28, 2023

It’s common to compare sales to a delicate dance, in which partners may have different rhythms and steps. Likewise, a one-size-fits-all sales process might not be the most effective strategy if your audience is large and your product line is diverse. The secret to success is developing a specialised sales process that is suited to your audience and your product.

The Importance of a Custom-Fit Sales Process

A cookie-cutter sales process can’t effectively address the specific needs and characteristics of your product and your audience as each product or service you offer may have distinct features, benefits, and use cases. A one-size-fits-all sales approach might not do justice to the nuances of each product. Your customer base may consist of a variety of segments, each with its own preferences, pain points, and buying behaviors. A generic sales process may not resonate with all these segments.

In today’s competitive environment, personalization and a tailored approach can set your business apart. It shows that you truly understand your customers’ needs.

Creating a Custom-Fit Sales Process

Here’s how to create a sales process that’s tailored to your products and audience:

Product Segmentation:

Start by segmenting your products or services into categories based on their unique attributes and benefits. This helps you understand the specific selling points for each.

Audience Segmentation:

Analyze your audience and segment them according to demographics, psychographics, and buying behaviors. Create detailed buyer personas for each segment.

Aligning Product and Audience:

Match each product segment with the most relevant audience segment. For example, a high-end product may be better suited for an audience with a higher income level.

Customized Sales Approach:

Craft a sales approach for each product-audience pairing. This approach should consider the needs, preferences, and pain points of both sides.

Sales Team Training:

Train your sales team to understand the nuances of each product and audience. They should be able to adapt their approach based on the pairing.

Additional Exciting News: Digital Dining: Online Lead Generation Tactics for Your Food Brand

Parameters of Success

Measuring the success of your custom-fit sales process involves tracking a variety of key performance indicators (KPIs):

Conversion Rates: Measure how effectively the sales process converts leads into customers for each product-audience pairing.
Customer Retention: Assess the customer retention rates for each segment, as this reflects the satisfaction and effectiveness of the sales process.
Sales Team Performance: Evaluate the performance of your sales team by segment, considering factors like closing rates and customer feedback.
Product Performance: Monitor the sales of each product segment to determine if the sales process is effectively highlighting its unique selling points.

In a diverse business environment, a custom-fit sales process is not just a luxury but a necessity. It’s the key to effectively addressing the specific needs of your products and the nuances of your audience. By aligning products with the most relevant audience segments and customizing your sales approach, you’ll be better equipped to drive success and stand out in a crowded market. In this age of personalization, a tailored approach to sales can make all the difference.

Beyond the Basics: Nurturing Consumer Expertise for Your Product Line

Business

SnackTeam

October 28, 2023

Consumer Expertise: Developing a culture of expertise among your customers can be transformative in an era where consumers have access to a wealth of information. Providing customers with comprehensive knowledge and insights goes beyond simply exhibiting your product line; it can foster greater brand growth, advocacy, and loyalty.

Consumer expertise isn’t just about selling a product; it’s about creating an informed and engaged customer because informed consumers trust your brand more, leading to increased customer loyalty.

Knowledgeable customers are more likely to advocate for your brand and refer others and engage more deeply with your products, leading to higher usage and repeat purchases.

Fostering Consumer Expertise: A Step-by-Step Guide

To nurture consumer expertise in your product line, follow these steps:

1. Develop Educational Content:

Create detailed product guides, tutorials, and how-to videos. Make these resources readily available on your website and through email marketing.

2. Host Webinars and Workshops:

Offer live and recorded webinars and workshops that delve into the intricacies of using your products effectively.

3. User-Generated Content:

Encourage customers to share their experiences and insights through reviews, social media, and community forums. Highlight user-generated content that offers valuable information.

4. Provide Customer Support:

Invest in robust customer support channels that can answer queries and provide expert advice promptly.

5. Leverage Social Media:

Share informative content and engage with customers on social media. Address their questions and provide additional tips and tricks.

6. Create an Online Community:

Establish an online community or forum where users can connect, discuss, and share knowledge about your products.

7. Offer Certification Programs:

Develop certification programs for advanced product knowledge. Customers who complete these programs can be recognized as experts.

Measuring Expertise Success

To gauge the effectiveness of your consumer expertise efforts, consider these metrics:

1. Customer Engagement: Monitor how often customers engage with your educational content and participate in events.

2. Customer Satisfaction: Gather feedback to measure satisfaction with the level of expertise they gain.

Exciting Stories: Custom Fit: Crafting a Sales Process that Suits Your Product and Audience

3. Referrals and Advocacy: Assess the number of referrals and brand advocacy stemming from knowledgeable customers.

4. Product Usage and Retention: Measure product usage rates and customer retention, as informed customers are more likely to continue using your products.

Nurturing consumer expertise is not just a marketing strategy; it’s a commitment to empowering your customers and fostering brand loyalty. In a world where knowledge is highly valued, the deeper your customers’ understanding of your product line, the more likely they are to remain loyal and become advocates for your brand. By going beyond the basics and offering consumers the tools and resources they need to become experts, you’re not just selling a product – you’re cultivating a community of knowledgeable enthusiasts who will contribute to your brand’s success.

Study Questions Red Meat-Inflammation Link, Urges Research!

News

SnackTeam

October 27, 2023

Red Meat - Inflammation — (Representative Image)

Inflammation is emerging as a significant risk factor for various chronic illnesses, such as cardiovascular disease (CVD), and the relationship between nutrition and inflammation is becoming a subject of growing scientific interest. For instance, there are often suggestions to limit the intake of red meat, partly driven by earlier research indicating a detrimental impact of red meat on inflammation. However, it’s worth noting that recent studies have not consistently confirmed this association.

“The role of diet, including red meat, on inflammation and disease risk has not been adequately studied, which can lead to public health recommendations that are not based on strong evidence,” said Dr. Alexis Wood, associate professor of pediatrics – nutrition at the USDA/ARS Children’s Nutrition Research Center at Baylor College of Medicine and Texas Children’s Hospital.

Red Meat and Inflammation:

“Our team sought to take a closer look by using metabolite data in the blood, which can provide a more direct link between diet and health.”

Wood and her colleagues conducted an analysis of cross-sectional data derived from approximately 4,000 older individuals who participated in the Multi-Ethnic Study of Atherosclerosis (MESA). Their findings have recently been published in The American Journal of Clinical Nutrition.

Cross-sectional data serves as a valuable source of evidence for understanding the impact of nutrition on health because it involves information collected from individuals living their everyday lives without any attempts to modify their regular routines.

Consequently, the insights from such studies may be more readily applicable to real-life, non-research settings. Additionally, the research encompassed self-reported dietary intake and a wide array of biomarkers, including various dietary intake metabolites in the bloodstream. The analysis of plasma metabolites can help in detecting the effects of dietary intake as it undergoes metabolism, digestion, and absorption.

In their study, scientists discovered that after accounting for body mass index (BMI), the consumption of both unprocessed and processed red meat (such as beef, pork, or lamb) did not exhibit a direct connection with any indicators of inflammation.

This finding implies that it may be body weight, rather than red meat consumption, that serves as the primary factor influencing elevated systemic inflammation. Notably, the absence of a correlation between red meat consumption and C-reactive protein (CRP), a prominent marker for chronic disease-related inflammation, is particularly intriguing.

“Our analysis adds to the growing body of evidence that indicates the importance of measuring plasma markers, such as metabolites, to track diet and disease risk associations, versus relying on self-reported dietary intake alone,” Wood said. “Our analysis does not support previous observational research associations linking red meat intake and inflammation.”

Evolving Science Sparks Debate:

Due to the limitations of observational studies in establishing cause-and-effect relationships, it is imperative to complement them with randomized controlled trials (RCTs). In RCTs, individuals are randomly assigned to either include or exclude a specific dietary element, providing a more conclusive perspective on whether red meat has an impact on inflammation. Several RCTs have provided evidence that lean, unprocessed beef can be included in heart-healthy dietary regimens without adverse effects.

“We have reached a stage where more studies are needed before we can make recommendations to limit red meat consumption for reducing inflammation if we want to base dietary recommendations on the most up-to-date evidence,” Wood said. “Red meat is popular, accessible and palatable – and its place in our diet has deep cultural roots. Given this, recommendations about reducing consumption should be supported by strong scientific evidence, which doesn’t yet exist.”

Govt increases buffer onion sales as retail onions prices surge 57%

News

SnackTeam

October 27, 2023

With the all-India average retail onions price surging by 57 percent to INR 47 per kilogram, the government has made the decision to increase the distribution of buffer onions in retail markets at a subsidized rate of INR 25 per kilogram. This move aims to alleviate the burden on consumers. According to data from the consumer affairs ministry, the nationwide average retail price of onions climbed from INR 30 per kilogram in the same period last year to INR 47 per kilogram on Friday.

In the capital city, the retail price of onions reached INR 40 per kilogram on Friday, marking a significant increase from INR 30 per kilogram in the same period last year, as indicated by the data.

Fluctuating Onions Sales and Prices:

“We have been offloading buffer onions since mid-August and we are stepping up the retail sale in order to check further rise in prices and provide relief to the consumers,” stated Consumer Affairs Secretary Rohit Kumar Singh.

As per the ministry’s report, buffer onions are being distributed in wholesale and retail markets across states where there has been a significant price surge. From mid-August, approximately 1.7 lakh tonnes of buffer onions have been distributed in 22 different locations within these states.

Buffer onions are being distributed in retail markets through two cooperative entities, namely NCCF and NAFED outlets and vehicles, at a reduced price of INR 25 per kilogram. This subsidized rate is also applicable in Delhi for buffer onion sales.

According to a senior official from the ministry, the delay in kharif onion sowing, caused by adverse weather conditions, has led to reduced cultivation and a delayed arrival of the crop.

The new kharif onion harvest should have commenced at this point, but it hasn’t. As the stored rabi onion stock depletes and the kharif onion arrival is delayed, the supply situation has become constrained. This has led to price hikes in both wholesale and retail markets, as explained by the official.

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He also noted that the government has increased the buffer onion stock for the current year by twofold, which is expected to enhance domestic availability and help stabilize prices in the near future.

For the fiscal year 2023-24, the consumer affairs ministry, in collaboration with NCCF and NAFED, has upheld a buffer onion stock of 5 lakh tonnes and intends to secure an additional 2 lakh tonnes of onions in the forthcoming days.

New Delhi nightlife takes a hit as Alcohol licensing delays affect 500+ establishments

News

SnackTeam

October 27, 2023

The National Restaurant Association of India (NRAI) estimates that over 500 bars, restaurants, and pubs in the national capital are currently unable to serve alcohol. This is due to the fact that their excise license applications are stuck in different stages of processing across various government departments.

It’s worth noting that the delay is primarily attributed to stages preceding the excise department’s involvement in the licensing process, rather than issues within the excise department itself.

Eateries are expressing concern over the lack of progress, but authorities insist that they adhere to established timelines for issuing permits.

Meanwhile, these establishments are facing the challenge of not being able to serve alcohol during the industry’s busiest quarter.

Delhi’s Eateries Face Alcohol License Delays, Resulting in Job Losses

This situation is resulting in job layoffs, financial losses, and a growing negative sentiment against the business expansion.

Restaurateurs mentioned that the main obstacle was the mandatory eating house registration certificate issued by the licensing department of the Delhi Police.

“The delay is not because of the excise department,” said Priyank Sukhija, chief executive of First Fiddle Restaurants. “We are unable to get the eating house registration certificate issued by Delhi Police.” He said he has been waiting eight to 10 months to get eating house licences for two sites in the city.

First Fiddle manages well-known establishments under brands like Lord of the Drinks, Miso Sexy, Diablo, Tamasha, and The Flying Saucer Café.

To obtain an excise license, approvals from the police, fire services, the Delhi Pollution Control Committee (DPCC), the municipal corporation, and the New Delhi Municipal Council (NDMC) are all necessary.

Rajneesh Malik, a well-known restaurateur associated with Sidewok, is currently awaiting the eating house registration certificate for his Sangam Courtyard establishment in New Delhi. He mentioned that he has been unable to serve alcohol at this location since June.

“In 2021-22, the Delhi excise policy was altered. Under the new policy, an eating house registration certificate was not required for an excise licence. But now we have gone back to the old policy,” he said.

Rahul Singh, founder of The Beer Café, points out that the requirement is specific to New Delhi. “Delhi needs to relook at this provision, which will enable ease of doing business and reduce the burden on the police force as well,” he said. The chain operates out of 23 cities across India.

500+ Delhi Restaurants Grapple with Alcohol License Delays

Nonetheless, Joint Commissioner of Police for Licensing, Bhola Shankar Jaiswal, stated that there have been no delays on their part.

“Lieutenant Governor (Vinai Kumar Saxena) has made it clear that everything has to be done in 49 days. All the authorities have been given specific timelines and if the required documents and applications are in place, establishments can get the licences in even 30 days,” he said.

“We want people to get their licences as soon as possible. We are issuing the eating house registration certificates as soon as we get all the required documents,” he said.

Singh from The Beer Café highlighted that obtaining a police eating house registration for serving pizza requires providing 24 documents, whereas applying for a firearm license only necessitates eight documents.

As of the time of press, emails sent to NDMC, Municipal Corporation of Delhi, DPCC, and the Department of Delhi Fire Services have not received a response.

Sandeep Anand Goyle, who leads the Delhi chapter of NRAI, emphasized that the association is actively working to address these delays and is in the process of arranging essential meetings. Goyle also holds the position of director at Essex Farms.

At the moment, though, it appears that these delays are negatively impacting the sentiment of restaurateurs.

Alcohol License Delays Impact Job Losses:

“We are opening more restaurants in Noida and Gurgaon, but not in Delhi,” said Sukhija of First Fiddle, calling for an end to the roadblocks.

“I spent a substantial amount towards rents and salaries for these restaurants, which are not getting the licences. I can’t run restaurants without a bar,” he said. “Eventually, I have had to let go of people.”

Malik from Sidewok mentioned that the eatery possesses an excise license, but the ability to place new orders for alcohol has been disabled.

“I have paid over INR 16 lakh of excise licence fee, but I am unable to serve alcohol. From a mathematical perspective, it’s a bigger revenue loss for the government in terms of repercussions on VAT and GST, the possibility of employment generation, and even considering the prospects of opening more outlets in the city,” he said.

Introducing The Source Pinot Noir: Source Vineyards’ Bold Release

News

SnackTeam

October 27, 2023

India’s premier wine producer, The Source Vineyards, has unveiled its latest addition to their collection – The Source Pinot Noir.

This elegant and sophisticated wine represents the epitome of Indian Pinot Noir, promising to enchant wine enthusiasts.

The Source Pinot Noir – Introduction!

Pinot Noir stands as one of the world’s most esteemed red grape varieties, yielding some of the most coveted and high-priced red wines. Remarkably, bottles from the finest Burgundy vineyards, the spiritual birthplace of Pinot Noir, can command prices soaring as high as 15,000 Euros per bottle.

“We are delighted to launch The Source Pinot Noir, whose delicate charms are sure to entice wine lovers. The Source Pinot Noir is the finest expression of Indian Pinot Noir and boasts all the classic hallmarks of this wonderful variety. Wines from Pinot Noir are soft and delicate as compared to Shiraz and Cabernet Sauvignon which are much more robust. Our Pinot Noir is best enjoyed lightly chilled making it the perfect red wine for the Indian climate,” said Karan Vasani, COO and Chief Winemaker at The Source Vineyards.

Crafted from meticulously chosen Pinot Noir grapes cultivated in the temperate vineyards of Nashik, this wine undergoes a five-month maturation process in French oak barrels, bestowing upon it a gentle, velvety texture and a sustained, enduring finish. Boasting a delicate ruby-red hue and exuding fragrances of red cherries and raspberries, The Source Pinot Noir stands as an elegant wine, making it the ultimate selection for aficionados of lighter red wine profiles.

The Source Pinot Noir can currently be found at the Tasting Room in Nashik, as well as prominent retail outlets in Mumbai, Pune, and Thane, priced at INR 1250. The Source collection has solidified its status as a beloved choice among discerning wine enthusiasts nationwide, continually enhancing its robust lineup of wines.

More Retail’s FY23 loss widens to INR 550 Crore as revenue falls by 7.4%

News

SnackTeam

October 27, 2023

According to recent filings with the Registrar of Companies (RoC), Amazon-Samara Capital’s food and grocery retail chain, More Retail, witnessed an increase in losses, rising to INR 550 crore during the fiscal year 2022-23, up from INR 402 crore in the preceding fiscal year. Meanwhile, the company’s revenue saw a 7.4% decline, falling to INR 4,507 crore.

In its filings with the RoC, the company did not provide any explanation or rationale for the decrease in revenue and the incurring of losses.

As of the press time, the company had not responded to an email sent to them.

More Retail’s FY23 Loss Widens:

In the submitted filings, the company expressed its confidence in having established a “sustainable business poised for rapid scalability.”

“This was reflected in the fact that during the year under review your company opened 46 supermarkets and 5 hypermarkets,” it said. As of FY23, More operated 873 supermarkets and 42 hypermarkets across 11 states.

According to the filings, the primary sources of revenue include grocery food and staples, accounting for 53% of total sales, with grocery non-food following at 22%, and fresh products at 19%.

“More Retail’s revenue has witnessed a decline, while operational costs have surged, intensifying the company’s financial strain,” said Mohit Yadav, founder of business intelligence firm AltInfo.

“The major chunk of expenditure is allocated towards inventory, underscoring the imperative need for bolstered margins to ensure the company’s sustained growth,” he said.

The filings further reveal that More Retail engaged in related-party transactions with several Amazon entities in India during FY23. This encompassed dealings amounting to INR 44 crore with Amazon Retail India, which comprised the acquisition of fruits and vegetables valued at INR 2.3 crore.

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The remaining sales primarily consist of B2B transactions. Additionally, there were transactions with Amazon Seller Services and Amazon Pay India, including commissions on orders placed, commissions on payments processed through Amazon Pay, and the recovery of promotional discounts.

In the filed documents, More Retail outlined its strategy for profitable growth, which hinges on the introduction of its own e-commerce platform for supermarkets and hypermarkets, ambitious expansion efforts in both existing and emerging markets, a sustainable operational framework backed by robust backend support, and stringent management of margin profits and overhead expenses.

Unilever appoints Priya Nair as President of Unilever Leadership Executive team!

News

SnackTeam

October 27, 2023

Priya Nair Unilever (Representative Image)

India-born Priya Nair has been appointed as the President of the Unilever Leadership Executive (ULE), a team of international C-level executives at the helm of the British multinational.

Nair becomes the third Indian executive to be part of the beauty and wellbeing company’s senior leadership. The other two are Nitin Paranjpe, who serves as Chief People and Transformation Officer, and Rohit Jawa, who took on the role of CEO and Managing Director of the Indian subsidiary Hindustan Unilever (HUL) in June.

Priya Nair appointed as President at Unilever!

Nair presently holds the position of Chief Marketing Officer at the company. She is set to become a part of the senior leadership team starting January 1, 2024.

As per reports, she was a contender to assume the role of CEO at HUL, succeeding Sanjiv Mehta. Within the ULE, she is slated to replace Fernando Fernandez, who is slated to assume the position of CFO at Unilever.

She is the second woman of Indian origin to join the ULE, following in the footsteps of Leena Nair. It’s worth noting that Leena Nair has since departed from Unilever to assume the role of Global CEO at Chanel.

Check more news: More Retail’s FY23 loss widens to INR 550 Crore as revenue falls by 7.4%

Among the recent additions to the company’s senior leadership team, Peter ter Kulve, presently serving as President of Home Care, will take on the role of President of Ice Cream. Eduardo Campanella has been appointed as the new President of Home Care. Additionally, Esi Eggleston Bracey, who currently holds the position of General Manager of Personal Care in North America and serves as the Head of Country for the US, has been named as the new Chief Growth and Marketing Officer.

After Nair’s selection for the ULE, Unilever’s CEO Hein Schumacher expressed in a statement that Priya, along with Esi and Edu, “represents part of an exceptional generation of Unilever leaders who combine world class marketing skills with frontline experience. I am delighted they will join the ULE.”

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NewsHub

Digital Dining: Online Lead Generation Tactics for Your Food Brand

Online Lead Generation Tactics

Parameters to Generation Success

Custom Fit: Crafting a Sales Process that Suits Your Product and Audience

The Importance of a Custom-Fit Sales Process

Creating a Custom-Fit Sales Process

Parameters of Success

Study Questions Red Meat-Inflammation Link, Urges Research!

Red Meat and Inflammation:

Evolving Science Sparks Debate:

Govt increases buffer onion sales as retail onions prices surge 57%

Fluctuating Onions Sales and Prices:

New Delhi nightlife takes a hit as Alcohol licensing delays affect 500+ establishments

Delhi’s Eateries Face Alcohol License Delays, Resulting in Job Losses

500+ Delhi Restaurants Grapple with Alcohol License Delays

Alcohol License Delays Impact Job Losses:

Introducing The Source Pinot Noir: Source Vineyards’ Bold Release

The Source Pinot Noir – Introduction!

NOTO Redefines Indulgence with Low-Calorie Cheesecakes

NOTO redefines guilt-free indulgence:

More Retail’s FY23 loss widens to INR 550 Crore as revenue falls by 7.4%

More Retail’s FY23 Loss Widens:

Unilever appoints Priya Nair as President of Unilever Leadership Executive team!

Priya Nair appointed as President at Unilever!