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McDonald’s India operator Westlife reports unexpected Q2 profit decline!

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McDonald's
McDonald's (Representative Image)

On Thursday, Westlife Foodworld, the operator of McDonald’s restaurants in western and southern India, reported an unexpected drop in quarterly earnings as increased costs overshadowed higher sales of its burgers and fried chicken.

The franchisee reported that the consolidated net profit after tax declined from 315.4 million rupees in the July-September quarter of the previous year to 223.7 million rupees ($2.7 million).

McDonald’s India operator Westlife Report:

According to data from LSEG, analysts had anticipated a profit of 319.6 million rupees.

Commodity prices, such as those for cheese and vegetables, experienced a significant increase in the quarter. This led to a surge in expenses, prompting many restaurants to even remove tomatoes from their recipes.

Westlife witnessed a 9.7% increase in total expenses, reaching 5.88 billion rupees.

Nevertheless, revenue from operations saw a 7.4% increase, reaching 6.15 billion rupees, primarily attributable to the introduction of discounted meals and the inauguration of new stores.

In a statement, Chairperson Amit Jatia acknowledged that Westlife had been operating within “challenging market conditions,” while also noting the persistence of “macroeconomic challenges.” He further mentioned the company’s commitment to investing in new stores and expanding its business.

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The shares of Westlife, the company overseeing 370 restaurants in regions such as Maharashtra and Tamil Nadu, fell by 2.2%, reducing their year-to-date gains to approximately 11.3%.

The downbeat news comes a day after its fast-food competitor and Domino’s operator, Jubilant FoodWorks, posted a smaller-than-expected drop in quarterly earnings due to cost-cutting and higher demand for its lower-priced pizzas.

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Mamaearth IPO Set for October 31, Price Band at INR 308-324/Share

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Mamaearth Honasa Consumer

The Honasa Consumer, the parent company of the popular personal care brand Mamaearth, is set to launch its initial public offering (IPO) for subscription. The subscription period will be from October 31 to November 2, and the shares will be available within a price range of INR 308 to INR 324 per share. At the top end of this price range, the company has set a target to raise INR 1,701 crore from the market, which would value the company at INR 10,425 crore.

The IPO comprises a fresh issuance of shares valued at up to INR 365 crore and an offer for sale (OFS) of approximately 4.12 crore shares.

In the IPO, Honasa promoter Varun Alagh will offer 3,186,300 shares for sale, and his wife, Ghazal Alagh, will sell a maximum of 100,000 shares. The pre-IPO shareholding structure indicates that the promoters collectively hold a 37.41% stake in the company.

Mamaearth Shareholders:

Additional shareholders participating in the Offer for Sale (OFS) will consist of Kunal Bahl, Shilpa Shetty Kundra, Rishabh Harsh Mariwala, Fireside Ventures Fund, Sofina, Stellaris, and Rohit Kumar Bansal, all divesting their stakes.

The bid lot size is set at 46 shares per lot, meaning that the minimum bid lot value in the retail category would be INR 14,904. A portion of the issue, approximately 10%, is earmarked for retail investors, 15% is allocated to High Net Worth Individuals (HNIs), and the remaining 75% is designated for qualified institutional buyers (QIB).

Mamaearth products
Mamaearth products (Representative Image)

Honasa employees will enjoy a discount of INR 30 per share, and they will also have a reserved allocation of equity shares valued at up to INR 10 crore.

The stock is scheduled to be listed on both NSE and BSE on November 10, with the basis of allotment expected to be finalized by November 7.

The IPO’s book-running lead managers comprise Kotak Mahindra Capital, Citigroup, JM Financial, and JP Morgan.

The net proceeds from the IPO will be allocated for various purposes, including boosting brand visibility through advertising expenses, funding capital expenditure for establishing new Exclusive Brand Outlets (EBOs), expanding the network of salons operated by its subsidiary, Bhabani Blunt Hairdressing, covering general corporate needs, and potential inorganic acquisitions not yet identified.

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For the quarter ending in June, the company’s revenue from operations reached INR 464.49 crore, marking a 49% increase from the previous year. According to official filings, the net profit amounted to INR 9.24 crore. In the corresponding quarter of the previous year, the company had incurred a loss of INR 2.51 crore.

The company has credited the year-on-year surge in quarterly operating revenue to increased sales of its flagship Mamaearth brand, which constituted the majority of its total revenue.

Mamaearth Losses:

“Under the Mamaearth brand, we had higher sales of products across the face care, hair care, body care, baby care and colour care categories,” the company said.

During FY23, Honasa recorded a net loss of INR 150.97 crore, whereas in the preceding year, it had posted a net profit of INR 14.44 crore. Nevertheless, its operating revenue witnessed a substantial year-on-year growth of 58%, reaching INR 1,492.75 crore.

The consumer company generates a significant portion of its operational revenue through the sale of products under the prominent Mamaearth brand. It mentioned that any decline in the demand for Mamaearth branded products could potentially have a detrimental impact on our business, cash flow, and financial performance.

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Durga Puja celebration fuels record sales in Kolkata’s restaurants and bars!

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Durga Puja kolkara Restaurants and Bars

During this year’s Durga Puja, Kolkata witnessed an unprecedented surge in footfalls and sales at its restaurants and bars. This high demand persisted well past midnight until Nabami. According to the Hotel and Restaurants’ Association of Eastern India, there was a remarkable 20-25% increase in business during this puja compared to the previous year. Notably, many restaurants in central and south Kolkata remained open throughout the night, a unique occurrence for the city.

HRAEI president and owner of MS Bar & Lounge, Sudesh Poddar, estimates that the combined revenue of restaurants in the city, from Tritiya to Nabami, is likely to have exceeded INR 1,200 crore.

In contrast to previous years, there was little to no decline in foot traffic between lunch and dinner hours.

Durga Puja Sales in Restaurants and Bars of Kolkata!

“We had an unprecedented late-night surge which continued till 3 am and sales smashed all previous records. The peak was reached on Nabami evening. It all started from Tritiya and went on soaring till Nabami. Last year, too, puja was good for us but this year it was even better,” said Poddar.

restaurant

Park Street remained more crowded than previous years, according to Nitin Kothari, owner of Mocambo and Peter Cat. “This time, footfall had started rising a fortnight before pujas. It just continued to grow and exploded during the pujas. Every day, we had a large crowd waiting to get in. We stayed open till 2 am from October 21 to 23 and had a relentless stream of people coming in. It was definitely higher than previous years, including the pre-Covid times,” said Kothari.

Anjan Chatterjee, the chairman of Speciality Restaurants, which includes brands such as Mainland China, Oh! Calcutta, Haka, and Asia Kitchen, noted that the occupancy rate remained consistently at 100% throughout the puja period.

“We had extended the closing hours but still if we had more accommodation it would have been full. Lot of non resident Bengalis came for fine dining,” he added.

With the exception of a brief interval during the Ashtami afternoon and early Nabami evening when the city experienced two brief episodes of heavy rainfall, nearly all restaurants in the south and central parts of Kolkata had eager patrons waiting for a table.

“Like every year, we had erected a shamiana for the waiting crowd and it overflowed with people. Despite the rain, we had a full house at all outlets of Oudh 1590 and at Chapter 2. We stayed open till 3 am and the attendance remained full. There was never a dull period even between lunch and dinner hours,” said Shiladitya Chaudhury, owner and co-founder of Oudh 1590 and Chapter 2.

In fact, the rain proved to be advantageous for certain individuals.

Kolkata’s Restaurants and Bars’ Owners Views!

“We had people, who had been waiting outside some of the big restaurants, scampering in when it started pouring,” said the owner of a central Kolkata restaurant.

Throughout the festival, Oasis on Park Street experienced a continuous flow of customers entering the establishment.

Check more news: Mamaearth IPO Set for October 31, Price Band at INR 308-324/Share

“We stayed open till 1 am and had a full house which has rarely happened. Occupancy never dipped below 80% even after lunch hours,” said owner Pratap Daryanani.

“Most of the time the place was almost full and there were people waiting outside for their turn,” said Sandeep Sehgal of Broadway Hotel on Ganesh Chandra Avenue.

Numerous discotheques and resto-pubs organized special performances featuring DJs, singers, and other artists.

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Beverly Hills Polo Club Expands to North India with Gujarat Store Debut

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Beverly Hills Polo Club
Beverly Hills Polo Club

Beverly Hills Polo Club, a prominent activewear fashion retailer, recently expanded its retail presence in North India by opening its first store in Gujarat, as announced by the retail conglomerate Apparel Group India on their social media platform this Tuesday. The new store, situated within VR Mall in Surat, is the 23rd establishment for the retailer in India.

“We are pleased to announce the opening of Beverly Hills Polo Club’s newest store in VR Mall, Surat. This is the brand’s 1st store in Gujarat and 23rd store in India!,” said Apparel Group India in a LinkedIn post while sharing the pictures of the store.

Beverly Hills Polo Club coming with Gujarat Store!

Founded in 1982 in Southern California, Beverly Hills Polo Club initially started as a clothing brand and subsequently diversified into various product categories, including accessories, personal care items, fragrances, sunglasses, footwear, and home décor.

Spencer’s Retail introduced the brand to India in 2009, and subsequently, the license to operate the American lifestyle brand in India was acquired by Apparel Group India.

At present, this fashion retail company has established its presence in 80 countries worldwide. With a current network of 200 stores in Asia, the fashion retailer has announced its intention to open an additional 300 stores in the next five years, as revealed on their social media platform.

Beverly Hills Polo Club’s 23 stores in India are situated in various cities and states, spanning Kolkata, Gujarat, Mumbai, Bengaluru, Hyderabad, Kerala, New Delhi, Lucknow, Ludhiana, Dehradun, and Chennai.

Try more news: Durga Puja celebration fuels record sales in Kolkata’s restaurants and bars!

Apparel Group, headquartered in Dubai, UAE, is a global conglomerate in the fashion and lifestyle retail sector. In addition to Beverly Hills Polo Club, Apparel Group represents over 80 brands, including renowned global names in India such as Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.

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Balenzia Expands Retail Presence, Opens Bengaluru Outlet at Lulu Mall

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Balenzia
Balenzia

Balenzia, a renowned figure in the world of premium fashion and lifestyle socks, is thrilled to reveal the grand opening of its seventh retail store this year. This significant milestone represents Balenzia’s inaugural collaboration with the esteemed Lulu Group International, marking a momentous juncture in the brand’s retail expansion strategy.

Nestled in the vibrant heart of Bengaluru, Lulu Mall stands as a distinguished shopping and entertainment haven, celebrated for its impressive selection of designer apparel, fashion accessories, and exceptional entertainment options.

Balenzia opens at Lulu Mall!

Balenzia’s latest establishment at Lulu Mall, Bengaluru, is set to showcase a wide-ranging assortment of premium socks, known for their extensive licensing options, unrivaled comfort, lasting durability, and fashionable appeal. Whether you’re in pursuit of socks that mirror your individual style or prioritize the utmost comfort, Company has your needs met.

Shruti Gupta, Head of Strategy at Balenzia said, “We are thrilled to announce the launch of our third franchisee store at Lulu Mall, Bengaluru. Our collaboration with Lulu Group International signifies a significant stride forward for us, and we are enthusiastic about the opportunities it offers. Lulu Mall, Bengaluru, stands as an ideal location for our brand, owing to its diverse and discerning customer base.

Balenzia News
Balenzia News

We are dedicated to providing an exceptional shopping experience to our customers, and we believe that our new store will impeccably cater to their fashion needs. Balenzia’s retail expansion extends far beyond Bengaluru, as we are firmly committed to establishing a nationwide presence by opening additional stores in premium malls and airports throughout the year. This expansion is a pivotal component of our phygital strategy. Our primary objective is to make our premium fashion and lifestyle products accessible to consumers across India, catering to a wide range of tastes and preferences.”

The opening of this franchise store offers a compelling prospect for prospective entrepreneurs looking to engage in a unique business model that holds the promise of substantial returns on investment. Franchisees have the advantage of harnessing Balenzia’s established name, an existing customer base, and a proven business framework to set up a thriving and lucrative enterprise. Furthermore, with Balenzia’s strong marketing and branding assistance, as well as its extensive product line, it becomes an appealing opportunity for entrepreneurs who wish to become part of a swiftly expanding brand right from its very beginning.

Check out some great news: Beverly Hills Polo Club Expands to North India with Gujarat Store Debut

Aside from its brick-and-mortar outlets in upscale malls and airports across New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat, and Ludhiana, They fully embraces an omnichannel strategy. Its merchandise is easily obtainable through the official website, balenzia.com, as well as on major online platforms like Amazon, Myntra, Ajio, Tata Cliq, Nykaa, Flipkart, Paytm, Snapdeal, Limeroad, and many others. This approach ensures that customers can conveniently access Their high-quality products through a variety of online and offline avenues.

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Domino’s to provide $1 Million worth of free pizza for student loan payers

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Domino's
Domino's

Domino’s is extending a helping hand to individuals burdened with student loans. In a recent announcement on Wednesday, the popular pizza chain revealed its commitment to provide $1 million worth of complimentary pizza to all customers who have resumed repaying their student loans since September.

This effort is a component of Domino’s Emergency Pizza program, which entails allowing individuals with existing student loans to request a complimentary medium pizza with two toppings.

Domino’s Tribute to Student Loan Payers!

Starting on October 25, Domino’s will initiate the distribution of a limited number of codes to eligible individuals, continuing until the $1 million allocation is depleted.

“When life gives you loans, Company gives you free pizza!” Kate Trumbull, the senior vice president of the food company said in a statement.

During the month of October, the company introduced its Emergency Pizza program, enabling customers to obtain a free pizza from the chain “whenever they require it most,” as stated by Domino’s. From now until February 11, customers who are reward members can avail themselves of a complimentary medium two-topping pizza.

Domino’s Outlets:

Crafted to address situations like overcooked dinners, power failures, and unexpected visits from in-laws, the emergency pizza is an exclusive, one-time offer for members. Domino’s patrons can acquire this coupon by signing into their rewards account and making a delivery or carryout purchase of $8 or higher. It’s important to note that emergency pizzas cannot be requested on October 31, December 31, or February 11.

However, the array of national fast food promotions doesn’t end with Domino’s. Wendy’s is serving up spooktacular deals for Halloween.

Check more interesting news here: Balenzia Expands Retail Presence, Opens Bengaluru Outlet at Lulu Mall

From October 27 to October 31, the fast-food chain is providing a range of enticing deals for couples, from complimentary items to buy-one-get-one-free choices. The only requirement is that these deals must be exclusively ordered through the app or website, and they are not available for in-store orders.

With offers that range from buy-one-get-one-free premium sandwiches to complimentary 6-piece chicken nuggets, the promotions vary each day as Halloween approaches.

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Nestle India’s Profit Soars 37%, Eyes FMCG Acquisitions

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Nestle
Nestle

During an investor call on Wednesday, Nestle India’s managing director, Suresh Narayanan, expressed the company’s strong interest in acquisitions. He emphasized that acquisitions remain a focal point for the company, as long as they align with Nestle’s current portfolio and meet the company’s valuation criteria.

“The quest for acquisitions continues. But we are looking for the right fit and valuations,” Narayanan said.

Nestle India’s Profit:

The producer of Maggi instant noodles and KitKat chocolate was a leading candidate for the acquisition of Capital Foods, the company behind Ching’s Secret and Smith & Jones brands of condiments and ingredients. Nevertheless, executives familiar with the situation have indicated that Tata Consumer Products Ltd (TCPL) is currently the leading contender to purchase Capital Foods. In a prior instance, Nestle had engaged in discussions to acquire the health foods manufacturer GSK Consumer, but the company was ultimately acquired by Hindustan Unilever.

Like many other FMCG (Fast Moving Consumer Goods) companies, Nestle SA’s Indian subsidiary, the largest food company globally, is experiencing heightened competition from local competitors, particularly in product categories like noodles and coffee.

Responding to a query during the investor call, Narayanan said, “We do have local competition in categories like noodles and we are moving fast enough to mitigate any impact.” He said there have been some entrants but the “category is fairly sensitive in terms of quality and safety.”

Nestle India
Nestle India (Representative Image)

Regarding coffee, Narayanan mentioned that local competitors do not present a significant challenge due to the substantial increase in coffee bean prices, which they are unable to sustain.

Narayanan noted that within FMCG categories, both premiumization and downtrading are taking place. On one hand, consumers in certain markets are grappling with the effects of inflation, while on the other hand, aspirational demand is driving an increase in discretionary spending.

“There is a pressure on budgets for certain sets of consumers. So we are putting bridge packs to take care of this,” he said.

Nestlé’s entry-level Maggi noodles are now available in packs of INR 7, 10, and 14, in addition to multiple large packs.

Nestle India announced a 37% rise in net profit for the September quarter, amounting to INR 908.08 crore. This remarkable growth was primarily driven by the strong performance of its flagship brands, Maggi noodles and KitKat chocolates.

Following the January-December fiscal year, the company achieved a turnover exceeding INR 5,000 crore in the quarter, marking the first instance of such a milestone in any single quarter.

Nestle India Eyes Acquisitions Amidst FMCG Heat:

The foods maker said “proclivity towards adoption of brands in small towns and large villages has propelled growth”.

Nestle India mentioned in a post-earnings management commentary that a shortfall in monsoon rains may have repercussions on the production of maize, sugar, oilseeds, and spices, potentially affecting prices. Furthermore, coffee prices are subject to volatility due to a global supply deficit, and unfavorable weather conditions during the Indian Robusta crop harvest may impact coffee production.

Check more news: Domino’s to provide $1 Million worth of free pizza for student loan payers

Nevertheless, the company pointed out that despite the increased costs of essential items like vegetables and dairy products, Indian consumers, especially those residing in urban areas, have continued to show a willingness to indulge in affordable indulgences like chocolates and biscuits.

“Nestle’s double-digit sales growth in the domestic business has been broad based, with prudent pricing supported by mix and volume. It is possibly one of the few companies to achieve close to double-digit sales growth on a consolidated basis in the September quarter,” Nuvama Institutional Equities wrote in a post-earnings report.

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Foodtastic Acquires Noodlebox, Expands Canadian QSR Portfolio!

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Noodlebox
Noodlebox

Foodtastic, the franchisor of Canadian restaurant brands, has revealed its intention to acquire the quick service restaurant (QSR) brand Noodlebox through an agreement.

The financial specifics of the transaction remain undisclosed by the companies.

Founded in 2001 in Victoria, British Columbia, Canada, Noodlebox specializes in the preparation of wok-fired Asian street food.

This QSR brand currently possesses and manages over 40 establishments and is actively pursuing extensive expansion throughout Canada.

Foodtastic and Noodlebox Deal:

Noodlebox CEO Dustin May stated, “It is with great pleasure that I announce the sale of Noodlebox to Foodtastic. We believe that Foodtastic is the perfect home for Noodlebox, and that together we will continue to uphold the values and quality that Company is known for.

“Noodlebox has thrived with 46 locations now open and a further 50 in the development pipeline, and we believe that Foodtastic and our Brand’s leadership team will create a bright future for our dedicated franchisees, team members and loyal guests.”

The acquisition of Noodlebox is anticipated to bolster Foodtastic’s strategic goal of further extending its footprint within the country, particularly in the Quick Service Restaurant (QSR) sector.

Foodtastic’s extensive portfolio also includes prominent restaurant brands such as Second Cup, Benny, Pita Pit, Shoeless Joe’s, Milestones, La Belle et La Boeuf, and Fionn McCool’s.

Foodtastic foresees a North American system sales figure of $1 billion, encompassing a network of over 1,200 stores, both new and existing, which includes Company.

Foodtastic Statements:

Foodtastic president and CEO Peter Mammas stated, “We are delighted to welcome Noodlebox into the Foodtastic family.

“Company’s reputation as a top-tier quick service restaurant brand aligns perfectly with our commitment to providing exceptional dining experiences to our customers. We look forward to working closely with all our new franchisees and driving the growth of the Brand brand across Canada.”

Try some exciting news: Nestle India’s Profit Soars 37%, Eyes FMCG Acquisitions

Company is known for its expertise in serving wok-fired Asian street food and currently manages a network of over 40 locations throughout Canada.

In December 2022, Foodtastic disclosed its plans to acquire all the issued and outstanding shares of Freshii and the Canadian QSR brand, Quesada Burritos & Tacos, through agreements.

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Taco Bell wins trademark dispute, secures ‘Taco Tuesday’ rights in New Jersey!

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Taco Bell
Taco Bell

American fast-food restaurant company Taco Bell has won the “Taco Tuesday” trademark dispute against New Jersey-based Gregory’s Restaurant and Bar, securing their exclusive rights to the popular phrase.

For over three decades, Gregory’s Restaurant and Bar had maintained a trademark registration for “Taco Tuesday” within the state of New Jersey in the United States.

However, on October 20, 2023, Gregory’s Restaurant and Bar made the decision to voluntarily surrender their trademark registration, bringing an end to Taco Bell’s months of persistent efforts.

Taco Bell wins “Taco Tuesday”!

This milestone was reached following Taco Bell’s submission of a petition to the US Patent and Trademark Office, requesting that Gregory’s Restaurant and Bar cease their trademark claim on the phrase within the state of New Jersey.

Taco Bell News
Taco Bell News

This step represents the culmination of Taco Bell’s legal and marketing efforts to “free the phrase for restaurants across the country.”

Gregory’s Restaurant and Bar co-owner Gregory Gregory stated, “Taco Tuesday has always been a source of pride for my family and our restaurant, but we recognise Taco Tuesday is widely celebrated and embraced beyond our four walls.

“We are excited to share Taco Tuesday with the entire New Jersey community and though we have relinquished trademark registration, you can bet Taco Tuesdays will live on at Gregory’s forever.”

Taco Bell had authorization to use “Taco Tuesday” in every state except New Jersey.

In July 2023, Company emerged victorious in the “Taco Tuesday” trademark dispute against Taco John’s, a Mexican-inspired fast food chain, across the remaining 49 U.S. states.

After voluntarily surrendering its nationwide trademark registration, Taco Bell is extending an offer of a complimentary Nacho Cheese Doritos Locos Taco to its loyal members in New Jersey.

Check interesting news: Foodtastic Acquires Noodlebox, Expands Canadian QSR Portfolio!

As of November 21, 2023, residents of New Jersey have the opportunity to partake in the “Taco Tuesday” offer at all participating Taco Bell establishments or through the mobile application.

Company chief global brand and strategy officer and incoming CEO Sean Tresvant stated, “When we set out to free Taco Tuesday, we did it for all who make, sell, eat and celebrate tacos.

“Thanks to Gregory’s choice to relinquish trademark registration, New Jersey businesses and fans can fully enjoy Taco Tuesday, effective immediately.”

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ADM Invests $33M in Mexican Pet Food Production!

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Archer-Daniels Midland (ADM)
Archer-Daniels Midland (ADM)

Archer-Daniels Midland (ADM), a prominent player in the US agricultural and food industry, has allocated $33 million for the establishment of a state-of-the-art pet food manufacturing facility in Guadalajara, Mexico.

The supplier of ingredients to manufacturers of both human and animal food has announced that the new production line will lead to a 65% expansion of the factory’s workforce and enhance the efficiency of dry pet food production. In addition to bolstering its Ganador and Minino brands, ADM stated that this investment will facilitate the introduction of fresh product lines.

ADM Investments:

State-of-the-art and automated technologies will be integrated into the production line.

Chicago-based ADM, with a presence in Mexico spanning over 65 years, stated that this investment will also broaden its footprint into Central America and Colombia.

ADM News
ADM News

Jorge Martínez, president of ADM’s pet-nutrition business, said, “Without a doubt Guadalajara is a strategic, economic location for Archer-Daniels Midland in Mexico. The integration of this new production line adds range and flexibility to our capabilities in Mexico and enables ADM to triple its capacity and give us wider international visibility within the pet-food market.”

Jalisco, the area where Guadalajara is located, has been recognized as a pivotal growth market in Mexico due to its rising economic activity and the increasing investment in the region.

Archer-Daniels Midland’s facility aligns with its corporate social responsibility (CSR) efforts by recycling water sourced from a recently implemented treatment facility.

In 2021, Archer-Daniels Midland acquired a controlling interest in the US-based pet food company P4 Companies, which owns the PetDine, Pedigree Ovens, The Pound Bakery, and NutraDine pet food brands.

They invested $450 million for a 75% share in the company, with the option to acquire the remaining 25%.

ADM – Recognition:

Although primarily recognized as an ingredients-focused enterprise, Archer-Daniels Midland introduced the direct-to-consumer plant-based health brand Knwble Grwn in March.

Try more news: Taco Bell wins trademark dispute, secures ‘Taco Tuesday’ rights in New Jersey!

The Knwble Grwn product range, available through Amazon.com and Walmart.com, consists of items such as flaxseed, hemp seed, flax oil, hemp oil, and quinoa.

Archer-Daniels Midland explained that the launch was prompted by consumers’ desire for greater “visibility and traceability” in their food.

The company stated that even though its “primary focus remains B2B,” it is steadily expanding its presence in the direct-to-consumer (D2C) sector.

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