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HRAWI Advocates Reversal of VAT Hike on Alcohol in Maharashtra

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HRAWI Alcohol
HRAWI Alcohol (Representative Image)

The Hotel And Restaurant Association (Western India), also known as HRAWI, submitted a formal request to the Chief Minister of Maharashtra, Eknath Shinde, along with the Deputy Chief Minister and Finance Minister, Ajit Pawar, as well as Tourism Minister Girish Mahajan, and other relevant authorities. Their request sought a reversal of the recent 5 percent increase in Value Added Tax (VAT) on alcoholic beverages served in bars and restaurants throughout the state.

HRAWI, expressing both concern and astonishment regarding the unanticipated rise in VAT on alcoholic beverages, has emphasized that this substantial tax hike will detrimentally affect the hospitality sector, with a particular focus on restaurants and bars. Consequently, it is expected to have a ripple effect on the state’s tourism industry. The association has earnestly requested the government to reassess this decision, taking into account various concerns, including its potential impact on tourism, state revenues, the potential loss of business for hospitality establishments, and the heightened risk of bootlegging, among other issues.

Why HRAWI Urges VAT Reversal on Alcohol?

“Tourism is a vital contributor to the country’s economy, accounting for approximately 9 percent of the GDP and employing over 12 percent of the workforce. The affordability of liquor is crucial in the tourism sector.

Many States, including Goa, Haryana and Chandigarh, recognizing this fact, have reduced duties or levies on liquor to drive sales and boost tourism. The increase in VAT in our State is in stark contradiction to this, and will adversely affect both domestic and international tourism.

Affordability is key for tourists, and this decision hampers the initiatives taken to attract visitors. We urge the Government to reconsider the decision to increase the VAT, keeping the larger picture of our economy in mind,” said Pradeep Shetty, president, HRAWI.

alcohol
alcohol (Representative Image)

During the post-pandemic era, there has been a notable upswing in domestic travel, underscoring the importance of maintaining affordable liquor prices as a means to draw in customers. HRAWI has emphasized that reduced prices not only bolster state revenues but also serve as a compelling incentive for domestic travelers to opt for Maharashtra as their preferred destination.

The association has underscored that elevated prices are likely to result in a downturn in restaurant business and impact those holding FL 3 licenses. Consumers may opt to avoid bars and permit rooms due to successive price hikes, inadvertently giving rise to illicit activities such as bootlegging.

“This is the second increase in prices, the earlier one being on account of an increase in excise license fees by 10 per cent. An increase in yearly excise fees followed by the doubling of VAT on liquor is likely to have a negative effect on businesses. On the other hand, reasonable liquor prices encourage spending, boost revenues and enhance the overall appeal of our State as a tourism destination. The hospitality industry is just about recovering from the pandemic’s blow. Further price hikes will dampen the spirit of business owners and may lead to undesirable outcomes, such as increased illegal activities. We appeal to the Government to consider the long-term consequences of such decisions,” said Chetan Mehta, vice president, HRAWI.

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HRAWI has additionally highlighted that the government established a committee with the specific purpose of investigating the decrease in beer sales in the year 2020. The aim of this committee was to ascertain whether this decline could be attributed to an uptick in excise duty.

“The increase in VAT directly affects the livelihoods of thousands of license holders and their employees. We urge the Government to roll back this decision and work collaboratively with the industry to ensure sustainable growth and prosperity for all. We remain open to discussions with the Government and stakeholders to find a solution that supports both the State’s revenue goals and the hospitality industry,” concluded Shetty.

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Bhaichung Bhutia Joins GOAT for Siliguri’s New Upscale Eatery

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Bhaichung Bhutia GOAT
Bhaichung Bhutia GOAT (Representative Image)

GOAT, the esteemed dining and cocktail restaurant brand, has partnered with the globally celebrated Indian footballer Bhaichung Bhutia to introduce an upscale dining establishment in the vibrant center of Siliguri.

This marks Bhaichung Bhutia’s first venture into the realm of dining, offering a culinary journey where the fusion of culture and culinary passion weaves a dynamic dining masterpiece.

Why Bhaichung Bhutia Joins GOAT?

In an ode to the city’s cultural diversity, GOAT exults in the seamless fusion of Siliguri’s various cultures, immersing visitors in a vibrant atmosphere that encapsulates the essence of invigorating flavors. As soon as guests set foot in GOAT, they are welcomed by its lavish ambiance, which effortlessly combines refinement and perfection, providing patrons with a tranquil dining experience that serves as a delightful escape from the everyday hustle and bustle.

Bhaichung Bhutia GOAT News
Bhaichung Bhutia GOAT News (Representative Image)

Bhutia said, “As a religious admirer of immersive dining experience, I wanted to curate a gastronomic dining experience that was nothing short of ordinary. With them, we wanted to cultivate a space for the culinary aficionados where they indulge in finely crafted culinary delights, savouring in the sumptuous ambiance and luxurious service, ultimately elevating Siliguri’s dining landscape to exceptional pinnacles.”

GOAT distinguishes itself from the competition with its wide array of culinary choices. The meticulously crafted, diverse menu stands as a testament to culinary creativity, offering a burst of distinctive flavors that delight the palate.

Elated about this innovative venture, Nitin Aggarwal, managing director at GOAT said, “In a city yearning for a culinary establishment that truly resonates luxury, They has successfully filled this void by fulfilling this city’s desire for a dining haven, where eminence, exclusivity and extravagance reign supreme. With Bhaichung Bhutia’s vision, Company has transcended the realms of traditional restaurants and is crafting unforgettable evocative dining experiences, revolutionising Siliguri’s premium dining scene.”

Try More Stories: HRAWI Advocates Reversal of VAT Hike on Alcohol in Maharashtra

Enhancing this gourmet dining experience is the centerpiece of the evening – GOAT’s Speakeasy Bar, an enclave of refinement designed to provide guests with an elite and intimate space for relaxation.

Furthermore, Company is supported by a skilled culinary team led by Swaraj Singhi, a prominent figure in the hospitality industry. Singhi’s impressive track record of transforming dining concepts into thriving establishments has played a crucial role in shaping GOAT into an epicurean journey of monumental proportions.

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Bohemian allure comes to Juhu as Koa unveils its new venture

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Koa
Koa (Representative Image)

Koa, the beloved Bohemian-inspired haven that mesmerized Thane, is poised to cast its Bohemian spell upon the heart of Juhu, beckoning the town into its enchanting embrace once again.

The brainchild of restaurateur Prasuk Jain, It draws its essence from the liberated ethos of the Bohemian lifestyle. With its grand arrival in Juhu, Founder Prasuk Jain effused, “Introducing Koa to Juhu embodies our unyielding dedication to culinary artistry and inventive expression.

Koa New Venture in Juhu!

At Company, we’ve meticulously interwoven flavors, textures, and design nuances, inviting our guests on a captivating sensory journey that encapsulates the true essence of elevated dining. Juhu is poised for an unparalleled gastronomic voyage.”

Try Some Exciting News: Bhaichung Bhutia Joins GOAT for Siliguri’s New Upscale Eatery

Radiating an ambiance of open-air allure, the new Juhu establishment channels the Mediterranean vibe through its sophisticated, airy layout and echoes of Greece’s awe-inspiring aesthetics. It’s a space meticulously crafted to merge modern sophistication with timeless allure, creating an inviting sanctuary where guests can unwind and savor shared moments amid meaningful connections.

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The Audience Persona Playbook: Crafting a Detailed Profile

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Audience Persona

Audience Persona Playbook: Understanding your audience is essential for success in the ever-changing world of digital marketing. But comprehending your audience goes beyond knowing their basic demographics. It entails probing deeply into their behaviours, pain areas, and desires. Making a thorough persona, or profile, of your target market can make all the difference in the world. This post will discuss how important it is to create audience personas and offer doable methods for creating a playbook that directs your marketing campaigns.

An audience persona is a semi-fictional representation of your ideal customer. It fleshes out demographics with intricate details, such as aspirations, challenges, and preferences. Here’s why they matter. The personas help you create tailored content and messaging that resonates with specific audience segments.

Apart from that, understanding your audience’s interests allows you to craft content that speaks directly to them.  Meeting the needs and expectations of your audience leads to increased customer satisfaction and loyalty.

Crafting Audience Personas: A Step-by-Step Guide

To create audience personas that drive your marketing efforts, follow these steps:

1. Research Your Audience:

  • Conduct surveys and interviews with existing customers to gather data.
  • Analyze website analytics and social media insights for demographic information.

2. Identify Pain Points and Goals:

  • Determine the challenges and goals of your audience. What problems do they need solutions for?

Customer Experience

3. Create Detailed Profiles:

  • Develop comprehensive profiles of your personas, including their name, age, occupation, and income.
  • Dig deeper to include information like their hobbies, favorite websites, and social media usage.

4. Define Their Journey:

  • Map out the typical customer journey for each persona, including the touchpoints and interactions they have with your brand.

5. Craft Targeted Messaging:

  • Use the information from your personas to create messaging that speaks directly to their needs and interests.

6. Personalize Content:

  • Tailor your content strategy to address the preferences and pain points of each persona. For example, a tech-savvy Millennial may prefer video content, while a senior executive may favor in-depth whitepapers.

Parameters of Audience Persona Success

To evaluate the effectiveness of your persona-driven marketing efforts, consider the following metrics:

1. Audience Engagement: Monitor the engagement levels of each persona with your content and messaging.

2. Conversion Rates: Assess how effectively personas lead to desired actions, such as sign-ups, downloads, or purchases.

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3. Customer Satisfaction: Gather feedback from customers within each persona group to evaluate their satisfaction.

4. Marketing ROI: Calculate the return on investment from persona-specific campaigns and content.

Audience personas are the foundation of effective marketing strategies. By crafting detailed profiles of your target audience, you gain invaluable insights that allow you to create content, messages, and experiences that resonate with your ideal customers. In a world of digital noise, the persona playbook can be your guide to delivering the right message to the right people at the right time. It’s a powerful tool that will help you stand out in the ever-competitive realm of digital marketing.

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Catering to Cravings: Niche Marketing Tactics for a Hungry Audience

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Niche Marketing

In the vast and varied landscape of modern marketing, businesses often find themselves on a quest to cater to the unique tastes and preferences of their audiences. This is where niche marketing shines. Rather than casting a wide net, niche marketing involves diving deep into specific, passionate communities and delivering precisely what they crave. Here, we’ll explore the art of niche marketing, its importance, and tactics to satisfy the hunger of a niche audience.

Niche marketing isn’t about reaching the largest audience; it’s about connecting with a highly engaged and dedicated subset of people who share a particular interest, passion, or need. This approach has several key advantages:

1. Laser-Focused Relevance: Niche marketing allows you to provide content, products, and services that are highly relevant to the specific interests and needs of your audience.

2. Less Competition: The narrower your niche, the less competition you’ll face. This can lead to higher visibility and a stronger market position.

3. Enhanced Customer Loyalty: When you meet the unique needs of a niche audience, you foster a sense of trust and loyalty that’s hard to replicate with a broader approach.

Niche Marketing Tactics

To successfully cater to a niche audience, consider these tactics:

1. Audience Research: Thoroughly understand your niche audience by conducting in-depth research. Explore their preferences, pain points, and the language they use. Tools like surveys, interviews, and social listening can be invaluable.

Niche Marketing Strategy

2. Tailored Content: Create content that speaks directly to your niche audience. This might include blog posts, videos, podcasts, or social media updates that address their specific interests and concerns.

3. Product and Service Customization: If your niche marketing involves a product or service, tailor it to your audience’s unique needs. For instance, if you’re in the fashion industry, design items catering to a specific subculture or style.

4. Niche Influencer Collaboration: Partner with influencers within your niche to leverage their credibility and reach. Influencers can help you connect with your audience on a personal level.

5. Community Building: Create or participate in online communities relevant to your niche. Engage with your audience directly and foster a sense of belonging.

6. Hyper-Targeted Advertising: Use digital advertising to target your niche audience specifically. Platforms like Facebook and Google allow for incredibly detailed targeting.

Measuring Niche Marketing Success

Niche marketing success can be measured through various indicators, such as:

1. Engagement Metrics: Monitor metrics like likes, shares, comments, and shares within your niche community.

Check more news: Pizza Hut Goes Green: Mahim Store Goes Sustainable!

2. Conversion Rates: Track how many niche audience members take desired actions, whether it’s signing up for a newsletter, making a purchase, or attending an event.

3. Customer Retention: Assess how many of your niche customers become repeat buyers, indicating their loyalty to your brand.

4. Feedback and Reviews: Positive reviews and feedback within your niche community can signify satisfaction and trust in your brand.

Niche marketing isn’t about the quantity of the audience; it’s about the quality of engagement and the depth of relationships. By understanding the unique needs, preferences, and passions of your niche audience, you can create a tailored, personalized experience that resonates deeply. As you cater to their cravings with precision and care, you’ll find that niche marketing can be a recipe for sustained success in the diverse world of modern marketing.

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Beyond Points of Contact: How to Accurately Map the Customer Experience!

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Customer Experience

​​Businesses can no longer afford to ignore the complex web of interactions that characterise their relationship with customers in a time when customer experience is king. It is no longer adequate to map the customer journey using the traditional method of just identifying points of contact. In order to fully comprehend and enhance the customer experience, we must look beyond these touchpoints and explore the intricacies of technology, emotion, and human interaction. 

Traditional customer journey mapping often starts and ends with identifying touchpoints where customers interact with a business, such as visiting a website, making a purchase, or reaching out to customer support. While these touchpoints are undeniably important, they don’t paint the full picture of the customer experience. Here’s where they fall short:

1. Isolated Perspective: Focusing solely on touchpoints offers a fragmented view of the customer journey. It doesn’t consider the customer’s broader context or emotional state.

2. Linear Assumptions: Traditional mapping tends to assume that customers move in a linear fashion from one touchpoint to the next, whereas in reality, the journey is often non-linear and dynamic.

3. Emotional Blind Spots: It often overlooks the emotional aspects of the customer experience, which are critical in building loyalty and satisfaction.

Beyond Points of Contact: A Holistic Approach

To accurately map the customer experience, businesses should adopt a holistic approach that considers the following aspects:

1. Customer Personas: Develop detailed customer personas to understand the unique needs, preferences, and behaviors of different customer segments.

2. Emotional Mapping: Recognize and address the emotional aspects of the customer journey. Emotions greatly influence decision-making and brand loyalty.

Customer Experience 2023

3. Omni-Channel Integration: Today’s customers interact with brands through multiple channels, often simultaneously. An integrated approach that considers the omni-channel experience is crucial.

4. Feedback Loops: Establish mechanisms for gathering customer feedback at various stages of their journey, allowing for continuous improvement.

The Role of Technology

Technology plays a pivotal role in accurate customer experience mapping. Here’s how it can be harnessed:

1. Data Analytics: Leverage data analytics to gain insights into customer behavior, preferences, and pain points. Advanced analytics can reveal patterns that help optimize the customer experience.

2. Customer Journey Mapping Tools: Use specialized tools and software to create visual representations of customer journeys that take into account multiple touchpoints, emotions, and feedback data.

3. Artificial Intelligence (AI): AI-powered solutions can provide real-time insights into customer interactions, allowing businesses to personalize their responses and offerings.

A Real-Life Example: Amazon’s Customer-Centric Approach

Amazon is renowned for its customer-centric approach, which involves understanding and exceeding customer expectations at every touchpoint. They analyze vast amounts of data, employ predictive algorithms, and focus on customer feedback to enhance the user experience. By continually mapping the customer journey and adapting, Amazon has maintained its position as an e-commerce leader.

Measuring the Impact of Customer Experience:

To evaluate the success of your customer experience mapping efforts, consider these key performance indicators:

1. Customer Satisfaction (CSAT) Scores: Measure customer satisfaction after specific interactions or transactions.

Find Additional Stories: Catering to Cravings: Niche Marketing Tactics for a Hungry Audience

2. Net Promoter Score (NPS): Assess how likely customers are to recommend your brand, which reflects their loyalty and overall experience.

3. Customer Effort Score (CES): Evaluate the ease of customer interactions, as easier experiences tend to be more positive.

4. Conversion Rates: Monitor the percentage of customers who complete desired actions or purchases, which reflects the effectiveness of your customer journey.

In a hyper-competitive business landscape, accurate customer experience mapping is not a luxury but a necessity. Beyond mere points of contact, businesses must embrace a holistic approach that considers customer personas, emotions, and omni-channel interactions. Leveraging technology and continuous feedback loops, they can create more personalized, engaging, and effective customer journeys. Ultimately, a deep understanding of the customer experience can lead to enhanced customer satisfaction, loyalty, and the sustainable success of a business in the modern age.

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Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​

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Social Media

Social media, with its instant messaging and viral trends, has completely changed how we communicate, interact, and—inevitably—react to emergencies in this day and age. Social media’s introduction has brought about an era of unmatched opportunity and vulnerability for brands. 

The Need for Crisis Readiness:

In today’s digital landscape, news, opinions, and controversies can spread like wildfire on social media. A crisis, whether sparked by a product issue, a public relations misstep, or a global event, can escalate within minutes. In this context, crisis readiness is not just a buzzword but a fundamental necessity for brands.

1. Speed is of the Essence: Social media operates in real-time. In a crisis, every minute counts. Brands must respond swiftly and effectively to manage the narrative.

2. Transparency is Key: Social media users value authenticity and transparency. Brands that are open about their challenges and actively work to resolve them often receive a more positive response.

3. Negative Impact is Inevitable: Crises on social media can be highly damaging, impacting brand reputation and financial stability. Being unprepared is not an option.

Social Media Strategy 2023

The Elements of Crisis-Ready Brands:

To become crisis-ready in the realm of social media, brands should consider these crucial elements:

1. Preparation and Planning: Anticipating potential crises is the first step. Brands should create detailed crisis response plans, including protocols for communication and roles and responsibilities within the team.

2. Monitoring and Early Detection: Brands should use social media listening tools to monitor mentions, trends, and potential issues in real-time. Early detection allows for quicker responses.

3. Quick, Sympathetic Responses: A rapid response is essential. Acknowledging the issue and expressing sympathy or empathy is often the first step to managing a crisis.

4. Transparent Communication: Honesty and transparency are vital. Brands should communicate openly about the issue, the steps being taken to address it, and the expected timeline for resolution.

5. Consistent Brand Voice: The brand’s voice should remain consistent, conveying its values and commitment to resolving the issue.

6. Learning and Improving: After the crisis, brands should conduct post-mortem evaluations to learn from the experience. These insights can help in refining crisis management strategies for the future.

Measuring the Impact of Social Media:

To gauge the effectiveness of crisis readiness, brands should consider these metrics:

1. Response Time: Measure the time it takes for the brand to acknowledge and respond to a crisis.

2. Sentiment Analysis: Analyze the sentiment of social media mentions during the crisis and afterward.

Check more News: Beyond Points of Contact: How to Accurately Map the Customer Experience!

3. Follower Engagement: Look at how engagement metrics change during and after the crisis, including likes, shares, and comments.

4. Media Coverage: Assess media coverage and its tone in response to the crisis.

Social Media – Bottom Line:

In the digital age, being crisis-ready is no longer a choice but a necessity for brands. The speed and reach of social media can amplify even minor issues into major crises. Brands that prepare, monitor, and respond effectively can not only mitigate damage but also emerge stronger, demonstrating their commitment to transparency, accountability, and, above all, their customers. So, in the age of social media, adaptability and readiness for crises are the keys to long-term brand resilience and success.

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Crowdsourced Creativity: Engaging Users to Fuel Your Brand’s Content Engine

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Crowdsourced Creativity

Engaging users has become more important in the dynamic field of digital marketing. Brands are utilizing crowdsourced creativity to create content instead of just putting it in front of inert audiences. Companies can create a community, access a wealth of new ideas, and ultimately power their brand’s content engine by allowing users to contribute to the creation of content. 

The Rise of Crowdsourced Creativity

Crowdsourced creativity is all about turning your users into active participants in your content creation process. It’s a two-way street where your brand and your audience collaborate to produce engaging and authentic content. This shift is driven by several factors:

1. Authenticity Matters: In a world filled with polished and often impersonal content, authenticity stands out. Crowdsourced content is inherently authentic, reflecting the diverse voices and perspectives of your user community.

2. Engagement and Community Building: Inviting users to contribute to your content fosters a sense of community and engagement. People want to be heard, and crowdsourced creativity gives them a platform to share their ideas and creativity.

3. Fresh Perspectives: Your users have unique insights and perspectives. Crowdsourcing content allows you to tap into a wide array of fresh ideas and viewpoints.

Leveraging Crowdsourced Creativity for Your Brand

Here are ways you can harness the power of crowdsourced creativity for your brand:

1. User-Generated Content (UGC): Encourage users to share their content, such as reviews, testimonials, images, and videos related to your products or services. Showcase UGC on your website and social media.

crowdsourced creativity 2023

2. Contests and Challenges: Run creative contests or challenges that encourage users to submit their content. Whether it’s art, stories, or ideas, contests can spark the creative spirit of your community.

3. Collaborative Content Creation: Work with your audience to create content together. For instance, ask for their input on product development, or co-create a brand story.

4. Curate User Stories: Collect and curate user stories that highlight their experiences with your brand. Share these stories as a part of your content strategy.

5. Q&A Sessions: Host Q&A sessions with your community where users can ask questions and provide their insights. These sessions can be a goldmine of content ideas.

Case Study: GoPro’s User-Generated Content

GoPro, the action camera company, is a stellar example of crowdsourced creativity. They’ve built an entire brand around UGC. Users capture their adventures with GoPro cameras and share these experiences. GoPro then features this UGC in their marketing, creating a vibrant community of enthusiasts and an endless source of authentic content.

Measuring the Impact:

To gauge the effectiveness of your crowdsourced creativity efforts, consider the following metrics:

1. Engagement Metrics: Track engagement levels, such as likes, shares, comments, and participation in contests or challenges.

Read more articles: Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​

2. User-Generated Content Volume: Monitor the quantity of user-generated content being created and shared.

3. Conversion Rates: Analyze how crowdsourced content impacts conversion rates, such as the number of users who make a purchase after engaging with UGC.

4. Brand Sentiment: Pay attention to the sentiment surrounding your brand in user-generated content. Positive sentiment can improve your brand image.

The Bottom Line

Crowdsourced creativity is a powerful tool for brands looking to engage their users, build authentic content, and foster a sense of community. By involving your audience in the content creation process, you not only unlock a treasure trove of creativity but also create a brand that resonates with its community on a profound level. So, embrace the era of crowdsourced creativity and watch your brand’s content engine roar to life.

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Pizza Hut Goes Green: Mahim Store Goes Sustainable!

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Pizza Hut
Pizza Hut (Representative Image)

Pizza Hut, a renowned pizza chain, has recently unveiled its most environmentally conscious establishment yet in India, located at Mahim, Mumbai. This endeavor is in perfect harmony with the worldwide mission of ‘Recipe for Good Growth,’ which places significant emphasis on the well-being of individuals, the preservation of the environment, and the quality of food. This initiative stands as one of Pizza Hut’s numerous measures to contribute to Yum! Brands’ goal of achieving net-zero emissions by the year 2050.

“At Pizza Hut, we are dedicated to running a purpose-driven business, where our foremost commitment is providing our customers with the best taste and service. Simultaneously, we are deeply invested in cultivating practices that not only enrich the present but also contribute to a brighter future for our customers, the community, and the environment. The Mahim store serves as a model for us and has given an impetus to our efforts in pioneering a green future,” shared Asif Mahmud, Chief Development Officer at Pizza Hut, Yum! Restaurants India.

Pizza Hut takes sustainability to new heights!

The Mahim restaurant seamlessly incorporates energy-efficient technologies, responsibly sourced materials, and a comprehensive wastewater management system. Furthermore, the establishment boasts a 17 kWP capacity solar panel installation, producing a daily output of 58 kWh in solar energy. This not only results in annual savings of INR 300,000 but also significantly reduces its carbon footprint by an impressive 35-50%.

Additionally, the restaurant features an Energy Management System (EMS) for the purpose of monitoring and regulating power consumption, resulting in average savings of 5-6%. Furthermore, the establishment’s rainwater harvesting system efficiently employs RO wastewater for cleaning, thereby conserving a substantial 3.9 lakh liters of water annually.

Recognizing the profound influence of businesses on society, Pizza Hut has embraced multiple sustainable initiatives. The brand’s commitment extends to partnering with ‘Made in India’ suppliers for essential equipment, bolstering the local economy and contributing to a reduced carbon footprint.

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In its day-to-day operations, Pizza Hut consistently exhibits environmental awareness, achieving the complete elimination of single-use plastics in its packaging, introducing paper straws and wooden cutlery, and responsibly sourcing ingredients.

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), stands as the global leader in pizza production and delivery, surpassing all other pizza companies. Established in 1958, Pizza Hut has earned its reputation as the world’s most renowned pizza establishment, with a presence in over 18,000 restaurants across 100+ countries.

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September 2023: Retail Sales Up 9%, South India Leads by 13% – RAI Survey!

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retail
(Representative Image)

According to the Retail Business Survey conducted by the Retailers Association of India (RAI), retail sales in September 2023 registered a 9% increase when compared to the sales figures for the same period in September 2022.

Retail establishments in various regions have reported increased sales in comparison to their September 2022 figures. South India saw the most substantial growth, with a 13% year-on-year increase in sales. West India followed with an 8% increase, while East India and North India reported growth rates of 7% and 6%, respectively. The remarkable double-digit growth in South India can be attributed to the opening of new stores and expansion efforts during September 2023.

RAI Survey: Retail Sales Rises upto 9%!

When categorized, Quick Service Restaurants (QSRs) showed an impressive growth of 15%. Food & grocery and sports goods also exhibited strong growth, each at 14%, while the jewelry category saw a respectable 13% increase in sales compared to September 2022 levels.

Speaking about the findings, Kumar Rajagopalan, chief executive officer, Retailers Association of India (RAI), said, “Festive season definitely rings in positivity. As we approach Diwali, there’s an anticipation of an uptick in purchases, especially of celebratory items. Retailers are betting big on the season to drive growth.”

Check more exciting news: Digital Transformation for Growth: Technologies That Propel Brands Forward

RAI serves as the foremost organization representing retailers in India, collaborating with various stakeholders to foster a conducive environment for the advancement of the modern retail industry in the country.

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