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From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...
Rural E‑commerce Revolution: How “Hesaathis,” ONDC, and Assisted Commerce Are Unlocking Bharat
People invariably pontificate about e-commerce in metros. But the only inward revolution? It's happening in the untapped, brown spaces out there: those with no...
Nasher Miles Unveils Flagship Store at Phoenix Palladium, Mumbai—Kickstarts Major Offline Expansion
After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix...
Shark Tank’s Namita Thapar Dives Into D2C: Launches ARTH by Emcure with Sleep Gummies, Intimate Creams & More
Shark Tank India judge and Emcure Pharmaceuticals Executive Director, Namita Thapar, has launched a new direct-to-consumer (D2C) wellness brand called ARTH. The inspiration, she...
GST Crackdown Reportedly Triggers UPI Exodus in Bengaluru: Vendors Say ‘No More Digital Payments’
Once hailed as the poster city for India’s digital payments revolution, Bengaluru is witnessing an unexpected turn—small vendors are ditching UPI and going back...
Smart SMEs, Smarter Sales: How India’s Small Vendors Are Going AI‑First and Slipping Past The Big E‑Commerce Gates
Since 2022, a new relationship has formed in India's e-commerce world: small and medium enterprises (SMEs), which have been working under resource constraints for...
The Social Commerce Tsunami: How Instagram, TikTok, and Live Streams Are Making Bharat Checkout-Crazy
When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).The shoppers...