Saturday, January 24, 2026
Home Blog Page 817

Myntra teams up with Simpl to bring 1-tap checkout convenience to shoppers

By
SnackTeam
-
0
Myntra

In a press release issued on Wednesday, the fashion e-commerce platform Myntra announced its collaboration with Simpl, a checkout network, to provide its customers with the convenience of 1-tap checkout.

Launched during the Myntra Big Fashion Festival, Simpl’s 1-tap pay is expected to not only enhance merchant conversions but also bring increased convenience to customers. This feature is poised to play a pivotal role in reshaping the customer experience, particularly focusing on convenience.

“To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-tap checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country,” said Santosh Kevlani, vice president, banking, payments and cards at Myntra.

This marks Simpl’s first integration with an e-commerce marketplace.

“In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-tap this festive season,” said Nitya Sharma, founder of Simpl.

At present, more than 26,000 merchants nationwide choose Simpl’s checkout solutions.

Myntra offers a diverse selection of over 23 lakh styles from over 6,000 domestic and international brands, encompassing categories such as fashion, beauty, lifestyle, as well as home, luggage, travel, accessories, watches, and wearables.

Advertisement

Dabur reports 5% increase in net profit and 7% revenue growth for Q2 2023, announces INR 2.75 dividend per share

By
SnackTeam
-
0
Dabur
Dabur (Representative Image)

On Thursday, Dabur Ltd, an FMCG company, announced a net profit of INR 515 crore for the quarter ending in September 2023, reflecting a 5% increase from the INR 490 crore recorded in the corresponding period of the previous year.

The revenue from operations in the reporting period exhibited a 7% year-on-year growth, reaching INR 3,204 crore. Additionally, the Board has sanctioned an interim dividend of INR 2.75 per equity share for the fiscal year 2023-24.

The specified dividend’s record date has been set for November 10, and eligible shareholders will receive their payments on November 24.

The increase in revenue was primarily propelled by the consistent performance of both the home and personal care as well as healthcare segments. When measured in constant currency (CC) terms, the revenue growth amounts to 10.4%.

In the current quarter, the company has disclosed an EBITDA of INR 777 crore, reflecting a 7% year-on-year increase.

In the Indian market, the company’s prominent brands and products achieved remarkable growth, outpacing competitors in their respective categories and securing increased market share across 90% of the product range. Concurrently, the FMCG segment in India concluded the second quarter with a 3% increase in volume.

Dabur’s global operations maintained their robust growth trend, experiencing a substantial 23.6% increase in constant currency (CC) terms during the second quarter. Within the same quarter, the MENA business expanded by 18%, Egypt by 35%, and the Turkey business by an impressive 78%.

The company noted an increase in urban demand, driven by emerging distribution channels, in a sequential fashion.

“While the rural growth still lags urban demand, the gap has reduced. We are increasingly optimistic about the future as we are seeing green shoots of recovery in rural sentiments,” Dabur said in a statement.

In terms of product categories, Dabur’s digestive business, fueled by the consistent success of its flagship brand Hajmola, achieved an 18.1% growth in the second quarter, while the home care business experienced a 15.1% growth.

The Ayurvedic OTC and Ethicals segment expanded by 8.1%.

The recently acquired Badshah brand demonstrated a 16.4% growth in the quarter. On Thursday, Dabur’s shares were trading at INR 531.50 on the NSE, marking a 2.78% increase.

Advertisement

Over 80% of Indian retailers don’t perceive e-commerce as a threat to business: Report

By
SnackTeam
-
0
online shopping
(Representative Image)

According to a study, the majority of Indian retailers who were surveyed do not perceive e-commerce as a threat to their business operations. Only 18 percent of respondents reported that their sales had been affected by online selling platforms. The industries with the most significant reliance on offline sales include FMCG & Retail (97 percent), Food & Beverage (95 percent), and Consumer Durable & Electronics (93 percent).

NowGrowth, a digital lender in India with a focus on MSMEs, conducted a survey involving over 3,000 Indian retailers and shoppers in more than 25 major cities. The findings revealed that home delivery continues to be a key concern for shoppers, as 60 percent of offline retailers reported receiving customer requests to initiate home delivery services.

Despite the widespread growth of online marketplaces, physical stores remain the preferred shopping method for Indians.

The primary factor driving the popularity of in-store shopping is the tangible experience of touching and feeling the products. Approximately 54 percent of people favor offline shopping because it provides a sense of assurance regarding the authenticity and quality of the products.

Roughly 50 percent of the respondents exhibit loyalty to their neighborhood stores, with multiple generations within a family frequently patronizing the same retailer, which fosters trust and familiarity. Additionally, 35 percent of Indians choose to shop at their local retailers to promote and support small businesses.

Over 70 percent of Indian shoppers highly value the family shopping experience in brick-and-mortar stores, and Indian retailers witness the highest foot traffic in their stores during special occasions, particularly festivals.

A mere 10 percent of Indian shoppers are exclusively making their purchases on online selling platforms.

This trend varies by generation, with 14 percent of Gen Z individuals shopping exclusively online. In contrast, this figure drops to just 5 percent for the Gen X population, and 11 percent of millennials make purchases exclusively through online channels.

Online shopping experiences a surge in activity during flash sales and periods when e-commerce platforms offer substantial discounts, with nearly 35 percent of shoppers opting for online shopping exclusively during these occasions.

Around 60 percent of retailers aim to prioritize physical stores in the future, leveraging digital tools to enhance in-store sales. Additionally, 7 out of 10 retailers are planning to open new stores as part of their strategy to bolster their physical presence.

Advertisement

Mamaearth’s IPO sees remarkable 7.61x oversubscription, fueled by strong demand from QIBs

By
SnackTeam
-
0

Mamaearth, the direct-to-consumer (D2C) unicorn, saw a remarkable oversubscription of 7.61 times on the final day of its initial public offering (IPO) due to significant demand from qualified institutional buyers (QIBs).

Bids for 22 crore shares were submitted compared to the 2.89 crore shares available. Qualified institutional buyers (QIBs) contributed 82% of the total bids.

Out of the 1.57 crore shares available for the QIB category, it garnered bids for 18.11 crore shares, resulting in an oversubscription of 11.5 times. Notably, foreign institutional investors (FIIs) submitted bids for 14.88 crore shares.

Conversely, the non-institutional investors’ (NIIs) category experienced an oversubscription of 4.02 times by the close of the final day. Out of the 78.72 lakh shares available in this category, bids were received for 3.17 crore shares.

Nevertheless, it appeared that retail investors showed relatively modest interest in Mamaearth’s IPO. Their allocated portion was oversubscribed by a factor of 1.35, with bids coming in for 70.67 lakh shares, compared to the 52.48 lakh shares available for the category.

By the close of the second day, the retail investors’ portion was subscribed at 0.62 times, the QIBs quota saw an oversubscription of 1.02 times, and the NIIs portion had the lowest subscription at 0.09 times.

Read More: Mamaearth’s IPO sees surge in subscriptions, reaches 0.7X on day 2

At the end of day 3, the subscription for the employees’ portion reached 4.88 times, with bids received for 1.65 lakh shares.

Mamaearth initiated its IPO on Tuesday, October 31, with the startup aiming to raise a maximum of INR 1,700 Crores at a valuation of $1.2 billion.

Read More: Mamaearth IPO to open on October 31, price band announced at INR 308 to INR 324 per share

Mamaearth’s public offering consists of newly issued shares valued at INR 365 Crores and an offer for sale (OFS) component of 4.12 Crore shares. The IPO price range was established between INR 308 to INR 324 per share.

Established in 2016 by the husband-wife team of Varun and Ghazal Alagh, Honasa Consumer, the company behind Mamaearth, also offers a range of beauty and personal care brands, which include The Derma Co., Ayuga, Aqualogica, and Dr Sheth’s.

Following its listing, the company will mark the fifth new-age tech startup to go public this year, joining the ranks of ideaForge, Yudiz, Zaggle, and Yatra. Among these firms, the drone startup ideaForge achieved the highest subscription rate at 106 times. Upon listing, ideaForge shares debuted on the BSE with a remarkable 94% premium over the issue price.

Mamaearth posted a net loss of INR 151 Crores in FY23, primarily attributed to a one-time loss. This loss, combined with the substantial OFS portion in the public offering, has raised apprehensions in certain circles regarding the IPO’s performance.

There were also apprehensions among some analysts regarding the startup’s valuation.

Advertisement

Sapphire Foods India sees 43% plunge in quarterly profit due to sluggish pizza demand, adopts cautious stance on expansion

By
SnackTeam
-
0
pizza hut
Pizza Hut (Representative Image)

Sapphire Foods India, the operator of Pizza Hut restaurants within the country, disclosed on Thursday that its quarterly profit had declined more than anticipated due to sluggish pizza demand. The company also expressed a “cautious” stance regarding the expansion of additional outlets.

The net profit of the Yum Brands franchisee plunged by 43 percent to INR 153.4 million (USD 1.84 million) for the quarter ending on September 30, falling short of the analysts’ average expectation of INR 181.9 million, as reported by LSEG data.

Over recent quarters, the demand for pizzas has remained lackluster, influenced by major companies raising prices to align with increased costs of cheese and vegetables. Simultaneously, consumer preferences have shifted away from pizzas toward favoring fried chicken and burgers.

Sapphire reported a 20 percent decline in same-store sales at its Pizza Hut India restaurants during the second quarter. The company attributed this decline to challenging macroeconomic conditions, particularly the heightened competitive pressure within the pizza category.

Sapphire’s total revenue is bolstered by approximately 25 percent through its operations in Pizza Hut India.

The significant decline has also prompted Sapphire to reconsider its intentions to expand its portfolio of Pizza Hut restaurants.

“In the medium term, we will be cautious with our restaurant expansion plans while continuing to work on improving brand salience and product innovation,” Sapphire said.

Sapphire reported that same-store sales at its KFC restaurants in India remained unchanged, as customers reduced their meat consumption during specific festival periods.

Nevertheless, the company saw a 14 percent increase in revenue from its operations, reaching INR 6.43 billion, primarily attributed to the opening of 36 new restaurants in the quarter.

On a global scale, Yum Brands, the parent company of KFC and Pizza Hut, is grappling with reduced consumer foot traffic at a time when soaring inflation is eroding consumers’ purchasing power.

Sapphire’s shares, which also have a presence in Sri Lanka, plummeted by up to 8.8 percent following the results, in contrast to a 1 percent increase in the Nifty Smallcap 100.

Last month saw Jubilant FoodWorks, the Domino’s India franchisee, reporting quarterly earnings that defied expectations by being less diminished than anticipated. This was primarily attributed to the company’s cost-cutting initiatives, even as analysts continued to express concerns regarding the demand scenario.

Advertisement

Beyond Channels, Beyond Boundaries: How Omni-Channel Strategies Drive Business Expansion

By
SnackTeam
-
0

Customers can now move between online and offline experiences with ease, and companies are beginning to understand that adopting an omni-channel strategy is essential to long-term success. Siloed marketing and sales channels are being phased out in favour of a more comprehensive approach that integrates the physical and digital worlds. In this piece, we’ll examine how omni-channel strategies are essential for business growth and help brands achieve new heights—they’re not just a fad.

The concept of omni-channel isn’t new, but it has gained unprecedented momentum in recent years. No longer is it enough to have a physical store and a website; consumers expect a cohesive and consistent experience across all touchpoints. Omni-channel, therefore, isn’t just about being present on multiple channels; it’s about creating a unified customer journey that transcends boundaries.

Seamless Customer Experience:

Omni-channel strategies aim to provide a seamless and consistent customer experience. Whether a customer interacts with your brand in-store, on a website, via mobile app, or through social media, they should encounter a unified brand identity and messaging.

Data-Driven Insights:

Omni-channel allows businesses to gather data from various sources, offering a 360-degree view of customer behavior. This data helps in understanding customer preferences and tailoring marketing efforts accordingly.

Cross-Channel Personalization:

With the right technology and data, omni-channel strategies enable businesses to personalize their interactions with customers. This personalization goes beyond mere product recommendations to understanding and addressing individual needs.

Enhanced Convenience:

Customers seek convenience, and omni-channel caters to this need. For instance, they can shop online, return items in-store, and check product availability through mobile apps—all seamlessly interconnected.

Expanded Reach:

Omni-channel doesn’t just refer to multiple online channels but also to physical stores. Businesses can expand their reach by opening new locations and integrating them into the omni-channel ecosystem.

Driving Business Expansion:

Omni-channel strategies are pivotal in driving business expansion, offering several key benefits:

  • Increased Revenue:

A seamless and convenient shopping experience boosts sales and customer retention. Businesses that adopt omni-channel strategies often report increased revenue.

  • Brand Loyalty:

Consistency across channels fosters brand loyalty. When customers receive a consistent and positive experience, they are more likely to remain loyal to the brand.

  • Market Penetration:

Omni-channel approaches allow businesses to enter new markets and demographics more effectively, as they adapt their strategies to cater to the preferences of these audiences.

  • Operational Efficiency:

Streamlined processes and data-driven decision-making lead to increased operational efficiency. This can translate into cost savings and better resource allocation.

In a world where customers expect seamless and convenient interactions with their favorite brands, omni-channel strategies are no longer a luxury but a necessity. Businesses that prioritize the integration of physical and digital channels into a unified, customer-centric experience are well-positioned to expand their reach, drive revenue growth, and build lasting brand loyalty. In a dynamic marketplace where boundaries between channels are blurring, adopting an omni-channel approach is the key to going beyond channels and boundaries and driving business expansion in the digital age.

Advertisement

Real-World Applications: Transforming Industries and Driving Business Growth with AR

By
SnackTeam
-
0

Augmented Reality (AR) has become a game-changer in a world where technology is always pushing the envelope. It has proven its worth in real-world applications across a wide range of industries, surpassing novelty. What was once limited to science fiction is now a key driver of innovation and business expansion. 

Augmented Reality is often associated with entertainment and gaming, but its potential reaches far beyond these realms. Today, AR technology is a dynamic force that transforms industries and fuels business growth in numerous ways.

Retail and E-Commerce:

  • Imagine trying on a new pair of shoes without visiting a physical store. AR-powered apps now enable customers to virtually “try on” products, helping them make informed purchase decisions.
  • AR also enhances in-store experiences through interactive displays and product information overlays, making shopping more engaging.

Healthcare:

  • AR plays a vital role in medical training and surgical procedures. Surgeons can access real-time patient data and precise visual aids, improving accuracy and reducing risks.
  • Patients benefit from AR as well, with apps guiding them through at-home medical procedures and rehabilitation exercises.

Manufacturing and Maintenance:

  • In industrial settings, AR provides maintenance personnel with step-by-step instructions, reducing downtime and improving efficiency.
  • It assists in quality control and assembly line processes, ensuring precision and minimizing errors.

Education:

  • AR transforms learning by creating interactive and immersive experiences. Students can explore historical sites, dissect virtual organisms, or learn complex subjects through 3D models.
  • Training programs in various industries also benefit from AR, offering realistic simulations for skill development.

Real Estate:

  • The real estate industry has embraced AR to offer virtual property tours, allowing potential buyers to walk through homes from their computer or smartphone.
  • Property development and architectural planning benefit from AR by visualizing projects in a real-world context.

Tourism:

  • AR enhances the travel experience by providing real-time information about landmarks, translating foreign languages, and guiding tourists with interactive maps.
  • It adds an extra layer of engagement to museum exhibits and historical sites.
Driving Business Growth:

The adoption of AR isn’t just about staying current with technology trends; it’s about driving business growth and staying competitive. Here’s how AR benefits companies:

  • Enhanced Customer Engagement:

AR creates immersive experiences that captivate and engage customers, increasing brand loyalty and driving sales.

  • Efficiency and Productivity:

Businesses can streamline processes, reduce errors, and improve employee training, ultimately saving time and resources.

  • Differentiation and Innovation:

Embracing AR sets businesses apart from competitors, demonstrating a commitment to innovation and customer satisfaction.

  • Data and Analytics:

AR-generated data provides valuable insights into customer behavior and preferences, helping businesses make informed decisions.

Augmented Reality isn’t a futuristic concept; it’s here, and it’s transforming industries while driving business growth. From revolutionizing retail experiences to enhancing education and healthcare, AR has proven its worth in diverse fields. Embracing AR isn’t just a technological leap; it’s a strategic move for businesses looking to remain competitive, innovative, and customer-focused in a dynamic and ever-evolving world.

Advertisement

Beyond Clicks: Driving Brand Awareness and Loyalty Through Strategic Video Marketing

By
SnackTeam
-
0

One thing is very evident in the constantly changing world of digital marketing: video is king. With the growth of social media and the visual nature of the internet, strategic video marketing has become a potent tool for lasting brand impressions as well as audience attention. In this post, we explore how companies can use video to its fullest potential in order to increase brand recognition and cultivate client loyalty, rather than just focusing on getting clicks.

Video content has become an integral part of our daily digital experiences. From educational tutorials to entertaining cat videos, the appeal of video is undeniable. According to statistics, YouTube alone has over 2 billion logged-in monthly users, and the popularity of short-form videos on platforms like TikTok and Instagram is skyrocketing. It’s clear that if you want to connect with your audience, you need to speak their language, and that language is video.

Strategies for Effective Video Marketing:
  • Storytelling: Craft a compelling narrative that resonates with your target audience. Storytelling creates an emotional connection, making your brand memorable and relatable.
  • Quality Production: Invest in high-quality video production to ensure that your content is visually appealing and professional. This builds trust and credibility with your audience.
  • Diverse Content: Experiment with different types of video content, including tutorials, behind-the-scenes looks, customer testimonials, and product showcases. Variety keeps your audience engaged.
  • Social Media Platforms: Utilize the power of social media platforms that are inherently video-friendly, such as YouTube, Instagram, and TikTok. Each platform has its unique audience and style, so tailor your content accordingly.
  • Live Streaming: Live video is an excellent way to engage with your audience in real-time. Use it for product launches, Q&A sessions, or to showcase events.
  • SEO Optimization: Ensure that your video content is discoverable by optimizing video titles, descriptions, and tags. This improves your video’s visibility in search results.
  • Analytics: Track and analyze the performance of your video content. Understand what resonates with your audience and adjust your strategy accordingly.
Driving Brand Awareness and Loyalty:

Beyond mere clicks, strategic video marketing has the power to foster brand awareness and customer loyalty:

  1. Brand Consistency: Using video, you can consistently convey your brand’s message, values, and identity to your audience. Over time, this builds recognition and trust.
  2. Emotional Connection: Storytelling and engaging visuals create a deeper emotional connection with your audience, making them more likely to remember and support your brand.
  3. Viral Potential: A well-crafted video has the potential to go viral, significantly expanding your reach and bringing your brand into the spotlight.
  4. Customer Education: Use video to educate your customers about your products or services, addressing their pain points and building trust through transparency.
  5. Community Building: Engage with your audience through comments, likes, and shares. A sense of community fosters brand loyalty.

In a world where attention spans are short and competition is fierce, strategic video marketing offers a dynamic solution to engage, inform, and connect with your audience. By focusing on storytelling, quality, and diverse content, and by leveraging the popularity of social media and live streaming, businesses can move beyond chasing clicks and establish a lasting presence in the minds and hearts of their customers. In this era of the video revolution, the potential for driving brand awareness and loyalty is boundless, and it’s time to seize the opportunity.

Advertisement

Mobile-First Mindset: Optimizing Your Social Media Strategy for On-the-Go Audiences

By
SnackTeam
-
0
Mobile-First Strategies

Smartphones are becoming more than just gadgets in the fast-paced digital world we live in today. They are our constant companions, information sources, and doors to the outside world. It is now critical for businesses to comprehend and adopt a mobile-first mentality. Being active on social media is not enough to establish a genuine connection with audiences who are constantly on the go. It’s about developing a mobile-friendly strategy that makes sure your message gets to your audience wherever they are.

Mobile devices have revolutionized the way we consume content and interact with the world. According to recent statistics, the average person spends around 3 hours and 15 minutes on their mobile device every day. This shift in consumer behavior has transformed the way businesses approach their social media strategies.

Key Strategies for Mobile-First Social Media:
  1. Responsive Design: Your website and social media profiles must be designed with a responsive layout. This ensures that your content adapts seamlessly to various screen sizes, making it accessible and visually appealing on mobile devices.
  2. Visual Content: Mobile users prefer visually engaging content. Incorporate eye-catching images and videos into your posts to capture your audience’s attention while they scroll through their social feeds.
  3. Short and Snappy: Mobile users have shorter attention spans, so keep your messaging concise and to the point. Use punchy headlines and captions that convey your message swiftly.
  4. User-Generated Content: Encourage your audience to create content related to your brand. User-generated content not only builds trust but also provides authentic content for your mobile audience to engage with.
  5. Mobile-Friendly Ads: Invest in mobile-friendly advertising formats, like Instagram Stories or Facebook carousel ads. These formats are designed for mobile interaction and offer a more immersive experience.
  6. Live Streaming: Live streaming on platforms like Instagram Live and Facebook Live provides an opportunity to engage with your audience in real-time. Mobile users love the authenticity and immediacy of live content.
  7. Mobile Analytics: Use mobile analytics tools to gain insights into how your audience engages with your content on mobile devices. This data can help you refine your strategy for better results.
Challenges and Considerations:

While optimizing for mobile is crucial, it’s essential to strike a balance. Overloading your content with visual elements or over-frequent posting can overwhelm your audience. It’s important to find the right mix of content that engages without bombarding.

Moreover, mobile-friendliness should extend beyond content to include mobile-friendly features on your website, such as easy navigation, fast loading times, and mobile payment options for e-commerce businesses.

Final thoughts:

A mobile-first mindset is no longer a choice; it’s a necessity. To reach on-the-go audiences effectively, businesses must ensure that their social media strategies prioritize the mobile experience. By embracing responsive design, visual content, user-generated engagement, and mobile analytics, your brand can thrive in the world of the ever-connected mobile user. As the mobile revolution continues to evolve, adapting and optimizing your social media strategy is the key to staying relevant and captivating your audience wherever they may be.

Advertisement

Predictive Personalization: Anticipating Customer Needs for Enhanced Marketing Outcomes

By
SnackTeam
-
0
Customer Needs

Businesses are always looking for new and creative ways to stay ahead of the competition in the ever-changing world of modern marketing—and, more importantly, to establish a deeper connection with their customers. One such tactic that has drawn a lot of interest is “Predictive Personalization.” Understanding your clients isn’t enough; you also need to be able to predict their needs before they even become aware of them. This strategy aims to improve marketing results by transforming the way companies interact with their target market.

The age of one-size-fits-all marketing is rapidly coming to an end. Customers today expect brands to understand their individual preferences and deliver tailored experiences. In this context, predictive personalization has emerged as a game-changer. By harnessing the power of data, artificial intelligence, and machine learning, businesses can analyze customer behavior, preferences, and historical data to forecast what their customers are likely to need next.

How Predictive Personalization Works:

At its core, predictive personalization relies on a sophisticated analysis of customer data to predict future behaviors and requirements. Here’s a breakdown of how this process unfolds:

  • Data Collection: Businesses gather vast amounts of data on customer interactions, including browsing history, purchase behavior, and demographic information. This forms the foundation for predictive personalization.
  • Data Analysis: Cutting-edge machine learning algorithms sift through this data, identifying patterns, trends, and correlations. These insights help businesses understand what customers are looking for.
  • Predictive Models: By developing predictive models, businesses can forecast what individual customers are likely to need or be interested in, both in the short and long term.
  • Tailored Experiences: Armed with these predictions, brands can deliver highly personalized content, product recommendations, and marketing messages, creating a seamless and hyper-relevant customer experience.
Benefits of Predictive Personalization:
  1. Enhanced Customer Engagement: Predictive personalization fosters deeper customer engagement, as customers feel more understood and valued by the brand.
  2. Increased Conversions: By proactively offering customers what they are likely to be interested in, businesses can significantly increase conversion rates.
  3. Improved Customer Loyalty: When customers consistently receive relevant and timely content, they are more likely to become loyal advocates for the brand.
  4. Cost Efficiency: Targeted marketing efforts reduce wastage and ensure marketing budgets are utilized effectively.
Challenges and Considerations:

While predictive personalization offers immense promise, it also comes with its fair share of challenges. Businesses must navigate issues related to data privacy, the accuracy of predictive models, and the potential for over-personalization, which can make customers uncomfortable.

Furthermore, success in predictive personalization requires a well-defined strategy and the right technology stack. Collaborating with experts in data analytics and machine learning can be crucial to overcoming these challenges.

Final Thoughts:

Predictive personalization is not just a buzzword but a transformative approach to marketing that holds the potential to redefine customer experiences and drive superior marketing outcomes. By using data-driven insights to anticipate customer needs and delivering highly personalized interactions, businesses can gain a competitive edge and build lasting customer relationships. As we continue to witness advancements in data analytics and AI, predictive personalization is poised to be a cornerstone of modern marketing, providing a win-win scenario for both businesses and their customers.

Advertisement
1...816817818...1,397Page 817 of 1,397