Competitive Edge: Using Social Media Strategy to Stand Out in a Crowded Marketplace

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November 4, 2023

In today’s fast-paced and increasingly digital business landscape, having a competitive edge is essential for success. With businesses of all sizes vying for the attention of a global audience, it can be challenging to stand out in a crowded marketplace. However, by leveraging a well-crafted social media strategy, companies can not only survive but thrive in this competitive environment.

Social media has become an integral part of our daily lives, with billions of people across the globe actively engaging on various platforms. As a result, it has evolved into a critical channel for businesses to reach and connect with their target audience. A well-executed social media strategy can provide several advantages that can help a company rise above the competition.

1. Building Brand Awareness

Brand awareness is a fundamental aspect of any marketing strategy. A strong social media presence allows a company to create and maintain brand visibility. Regularly posting engaging content, sharing updates, and interacting with the audience can significantly increase brand recognition.

In a crowded marketplace, the more familiar your brand is to consumers, the more likely they are to choose your product or service. Social media platforms provide an excellent opportunity to showcase your brand’s personality and values, helping you differentiate yourself from competitors.

2. Targeted Marketing

One of the most powerful features of social media is its ability to provide precise targeting options. Social media platforms collect vast amounts of data on user demographics, interests, and behaviors. This data can be harnessed to create highly targeted marketing campaigns.

By segmenting your audience based on their interests, location, age, and more, you can tailor your content and advertisements to reach the right people at the right time. This level of precision ensures that your marketing efforts are not wasted on an irrelevant audience, increasing your competitive edge.

3. Engaging Content

Content is king in the world of social media. High-quality, engaging content can captivate your audience’s attention, encourage interaction, and build a loyal following. Your content should reflect your brand’s voice, values, and mission, making it unique and memorable.

To stand out in a crowded marketplace, experiment with various content types, such as videos, infographics, blog posts, and user-generated content. Engaging content not only attracts new customers but also retains existing ones, helping you stay ahead of your competitors.

4. Customer Relationship Building

A strong social media presence also enables companies to build and maintain relationships with their customers. Responding to comments, messages, and inquiries in a timely and personalized manner can create a positive impression. It shows that you value your customers’ opinions and are dedicated to providing excellent service.

In a crowded marketplace, businesses that focus on nurturing customer relationships tend to stand out. People are more likely to choose a company that they feel connected to and trust. Social media facilitates this connection and builds customer loyalty.

5. Competitive Analysis

Monitoring your competitors’ social media activities can provide valuable insights. Analyzing their strategies, content, and engagement levels can help you identify gaps in the market and opportunities to differentiate your brand. You can learn from their successes and failures, allowing you to make informed decisions about your own social media strategy.

Moreover, by keeping a close eye on your competitors, you can identify trends and changes in customer preferences, enabling you to adjust your strategy accordingly. This adaptability is crucial in a dynamic and crowded marketplace.

6. Data-Driven Decision Making

Social media platforms offer robust analytics tools that provide data on the performance of your content and campaigns. By analyzing this data, you can gain a deeper understanding of what works and what doesn’t. This information allows you to refine your strategy, focusing on the tactics that yield the best results.

Data-driven decision making is a significant advantage in a crowded marketplace, as it ensures that your efforts are well-targeted and effective. It also allows you to quickly adapt to changes in consumer behavior or market trends.

7. Paid Advertising

Social media platforms offer a range of paid advertising options that can help you reach a larger and more specific audience. With options like Facebook ads, Instagram sponsored posts, and LinkedIn sponsored content, you can promote your products or services directly to potential customers.

Paid advertising on social media is a cost-effective way to stand out in a crowded marketplace. It allows you to reach a highly targeted audience without the need for a massive advertising budget, leveling the playing field for businesses of all sizes.

8. Influencer Partnerships

Influencer marketing has become a powerful tool for businesses looking to increase their reach and credibility. Collaborating with influencers who align with your brand can help you tap into their engaged and loyal following. These partnerships can introduce your products or services to a whole new audience.

In a crowded marketplace, influencers can provide a valuable edge by lending their credibility and authenticity to your brand. They can showcase your offerings in a relatable and persuasive manner, helping you gain a competitive advantage.

Final Thoughts:

The business world is more competitive than ever, and standing out in a crowded marketplace is a constant challenge. However, a well-executed social media strategy can provide a significant competitive edge. By building brand awareness, leveraging targeted marketing, creating engaging content, nurturing customer relationships, analyzing competitors, making data-driven decisions, utilizing paid advertising, and exploring influencer partnerships, businesses can not only survive but thrive in the digital age. Social media has the power to level the playing field and give companies of all sizes the opportunity to make a lasting impression and capture the attention of their target audience. So, whether you’re a startup or an established business, harness the power of social media to rise above the competition and secure your place in the crowded marketplace.

Bull Agritech secures $100K in pre-seed funding led by PedalStart accelerator for agri-supply chain expansion

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November 3, 2023

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Bull Agritech, an agritech firm, has secured $100K in a pre-seed round, with startup accelerator PedalStart leading the way. Bull Agritech is a member of PedalStart’s current cohort, known as One-to-N, which enjoys the backing of venture capital funds.

In a press release, Bull Agritech announced that the funds will be directed towards the company’s expansion efforts, operational enhancements, and team development.

Founded in 2021 by Hit Desai and Divyajeet Chauhan, Bull Agritech plays a pivotal role in the agricultural supply chain market by facilitating direct connections between farmers and agri-commodity processors, offering comprehensive supply chain solutions.

Bull Agritech asserts that it has facilitated INR 25 crore worth of trades and digitally onboarded 15,000 farmers, underscoring their substantial growth and influence within just 18 months.

PedalStart specializes in nurturing founders as they develop their startup concepts, harnessing the expertise of former entrepreneurs, accomplished startup leaders, subject matter experts, and angel investors. With a portfolio encompassing over 10,000 startups, a network of more than 300 mentors, 800 founders actively shaping their ideas, and participation in over 1,200 house discussions, PedalStart asserts its track record in transforming ideas into high-potential businesses since 2021.

Blinkit records first positive contribution, anchoring Zomato’s quick commerce success

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November 3, 2023

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Blinkit, the quick commerce arm of the foodtech giant Zomato, marked a significant milestone during the quarter ending on September 30, 2023 (Q2 FY24) by achieving a positive contribution for the first time.

In the shareholder letter accompanying its Q2 FY24 financial statements, Zomato announced that Blinkit’s contribution margin, as a percentage of the gross order value (GOV) within the overall business, demonstrated a noteworthy transformation. It progressed from a negative figure of -7.3% in Q2 FY23 to a positive +1.3% in the quarter concluding on September 30, 2023.

The company determines its contribution by deducting various expenses, including store costs, warehouse expenditures, packaging and handling expenses, and recruitment costs related to delivery agents, among other factors, from its total revenue.

It’s worth highlighting that this marks the first full quarter in which Blinkit achieved a positive contribution, following its initial contribution-positive status in June 2023. This significant milestone has firmly placed the quick commerce division of Zomato in the spotlight in this quarter’s shareholder letter.

In Q2 FY24, Blinkit processed a total of 45.5 million orders, reflecting a robust quarter-on-quarter (QoQ) increase of almost 24% compared to the 36.8 million orders in the preceding quarter. Furthermore, this also marked a substantial year-on-year (YoY) surge of 74.3% in comparison to Q1 FY23, during which it handled 26.1 million orders.

The significant surge is likewise evident in the Gross Order Value (GOV), which escalated by 29% in the quarter-on-quarter (QoQ) comparison and a remarkable 86% in the year-on-year (YoY) comparison, reaching INR 2,760 crore in Q2 FY24.

“Part of the reason for high growth was the low base effect, given the temporary disruption in the business in the previous quarter (as mentioned in our last letter),” said Blinkit cofounder and CEO Albinder Dhindsa.

“On a YoY basis, the GOV growth was 86%, as expected and in line with the past. GOV growth was largely driven by same-store sales growth as we continue to focus on serving more customer needs and ensuring consistency of service levels,” Dhindsa added.

Zomato’s Chief Financial Officer, Akshant Goyal, anticipates that Blinkit is poised to achieve yet another quarter of record-breaking performance in Q3, primarily attributed to the festive season.

During the reviewed quarter, Blinkit added 28 new stores, bringing the total store count to 411. Dhindsa elaborated on the geographical expansion, stating that the quick commerce platform targets a minimum of 100 additional stores by the end of FY24. Anticipating an estimated total of 480 stores by March 2024, the company aims for substantial growth.

Regarding the effects of geographic expansion, Dhindsa expressed optimism that Blinkit’s adjusted EBITDA margin would see improvement, leading the platform toward a break-even point by the first quarter of FY25.

“Having said that, what we really care about is that our existing stores increasingly make more contribution profit and at the same time the new stores that we open ramp-up at a pace that we expect them to (or better),” added the Blinkit CEO.

“…even if the aggregate margin falls as an outcome, we would not worry about that because the underlying business is solid and the fall in margin is then more a function of rapid good quality expansion in the business,” Dhindsa said.

The average order value (AOV) at Blinkit increased to INR 607 in the second quarter of FY24, up from INR 582 in the first quarter of FY24. Additionally, it saw a year-over-year growth of 7%.

“…part of the recent uptick in AOV was also driven by the improving assortment and GOV mix in favour of high ASP (average selling price) categories such as electronics, toys, books, beauty products, home décor, festive needs, among others. While the ordering frequency of these categories is lower, their ASP tends to be 3-4x higher than other categories, thereby driving up AOV,” the Blinkit CEO explained.

Zomato CEO Deepinder Goyal reaffirmed his optimistic outlook for the quick commerce business, stating that it has the potential to outperform the food delivery business.

Goyal said Blinkit is seeing profitable economics not just at a store level but also at a city level and some of the cities are now operating at similar contribution per order as the food delivery business in those cities. “So even from a potential profit pool perspective, we think quick commerce is a larger opportunity than food delivery,” he said.

Zomato, during the second quarter of FY24, achieved its second profitable quarter, reporting a Profit After Tax (PAT) of INR 36 crore.

The company’s shares concluded Friday’s trading session with an 8.3% increase, closing at INR 116.40 on the BSE.

Zomato Gold Loyalty program sees remarkable success with 38 Lakh members in just three quarters

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November 3, 2023

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Zomato, the foodtech giant, reported that its customer loyalty program, Zomato Gold, has attracted 3.8 million members in just three quarters since its launch in January this year.

In its shareholder letter, which accompanied the Q2 financial reports, Zomato further stated that Gold members are playing a pivotal role in propelling the expansion of its food delivery operations. The company disclosed that Zomato Gold orders currently account for approximately 40% of the gross order value (GOV) within the food delivery sector.

During the quarter ending in September 2023, Zomato’s gross order value (GOV) for food delivery amounted to INR 7,980 crore, with Gold members contributing INR 3,192 crore to this total.

Nonetheless, the company emphasized that a Gold order tends to be less profitable than a non-Gold order, primarily because of the influence of program perks. Zomato pointed out that the fees paid by Gold members are nearly negligible, largely owing to the complimentary delivery benefits.

The startup explained that the expenses associated with the Zomato Gold program are elevated, primarily due to increased delivery costs stemming from longer average delivery distances, the provision of priority service to members during peak hours, and the expenses incurred to honor the no-delay guarantee. The subscription fees collected from members only partially offset these additional costs.

“All of this results in Gold orders being meaningfully worse-off on contribution margin vis-à-vis non-Gold orders. However, that gap is starting to (and should continue to) narrow, driven by efficiencies across both pricing and cost of the program,” the company stated.

In the same period, food delivery gross order value (GOV) saw a 9% quarter-on-quarter (QoQ) increase and a 20% year-on-year (YoY) growth. The company noted that demand for the service is rebounding effectively after the previous two quarters of FY23 experienced a slowdown.

The contribution margin for food delivery increased to 6.6% in the current quarter, up from 5.1% in Q3 FY23 (prior to the Gold relaunch).

Regarding platform fees, Zomato explained that it is implementing a fee ranging from INR 2 to INR 5 for each food delivery order with the aim of enhancing the sustainability and long-term viability of their economics.

Overall, in Q2, Zomato reported its second consecutive profitable quarter, demonstrating a PAT of INR 36 Cr. This followed its maiden profitable quarter in Q1 FY24, where its PAT stood at INR 2 Cr.

Also Read: Zomato turns profitable in Q1 FY24, reports INR 2 Cr consolidated PAT

During the quarter being reviewed, Blinkit, the quick commerce platform, achieved a positive contribution for the first time.

Zomato reports remarkable surge in profit, achieving second consecutive profitable quarter in FY24

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November 3, 2023

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Foodtech giant Zomato has unveiled its second consecutive profitable quarter today, experiencing a remarkable surge in profit after tax, reaching INR 36 Crore during the September quarter of the financial year 2023-24 (FY24). This outstanding performance represents an 18-fold increase from the INR 2 Crore PAT in the preceding quarter.

It is important to highlight that Zomato achieved its first-ever profitable quarter in Q1 of FY24. In Q2 of FY23, the company incurred a net loss of INR 251 Crore.

Notably, Zomato recorded a profit before tax (PBT) of INR 21 Crore in Q2 of FY24, a significant turnaround from the INR 15 Crore loss in the preceding quarter.

Meanwhile, in Q2 FY24, Zomato announced a significant milestone with its quick commerce business Blinkit achieving positive contribution for the first time. This quarter, Blinkit marked a 1.3% contribution, a remarkable shift from the negative 7.3% recorded in Q2 FY23.

Zomato’s operating revenue surged to INR 2,848 Crore in the quarter under consideration, a significant increase from the INR 1,661 Crore reported in the corresponding quarter from the previous year.

Operating revenue also experienced an 18% increase, rising from INR 2,416 Crore in Q1 of FY24.

Zomato reported a significant year-on-year (YoY) increase of 47% in its gross order value (GOV), which reached INR 11,422 Crore in Q2 of FY24, reflecting positive growth across its various business verticals.

The company reported that the gross order value (GOV) for food delivery increased by 9% quarter-on-quarter (QoQ) and 20% year-on-year (YoY) to INR 7,980 Crore. Zomato mentioned that the food delivery sector is steadily recovering from the demand slowdown observed during the last two quarters of FY23.

Zomato explained that the growth in gross order value (GOV) within its core food delivery vertical was primarily driven by an increase in order volumes, with minimal fluctuations in the average order value.

“Order volume growth is typically negatively impacted in this quarter due to lower delivery partner availability during rains. However, this year we were able to improve on that through better all-round execution,” Zomato said in its statement.

Another significant factor contributing to the growth of the gross order value (GOV) during the quarter was the expanding adoption of its Gold program.

The company reported a total of 3.8 million Gold members by the end of the September quarter, and these members accounted for nearly 40% of the gross order value (GOV) in its food delivery business. The platform had 2 million active Gold members as of June 2023.

Nevertheless, the contribution margin for its food delivery business increased from 6.4% in Q1 of FY24 to 6.6% in Q2 of FY24.

Zomato witnessed a positive shift in its consolidated adjusted EBITDA, which improved to INR 41 Crore in the current quarter, marking a significant turnaround from the INR 192 Crore loss in Q2 of FY23.

Zomato experienced a substantial year-on-year increase of over 45% and a sequential growth of 16.3% in its total expenses, reaching INR 3,039 Crore in Q2 of FY24.

In the current quarter, Zomato’s expenditure on purchasing stock-in-trade nearly doubled, reaching INR 685 Crore. Additionally, the company’s employee benefit expenses increased by 9.4% year-on-year, totaling INR 417 Crore.

During the preceding quarter, Q1 of FY24, Zomato allocated INR 338 Crore to employee benefit expenses.

At the same time, the company continued to allocate more funds to advertising and sales promotions, resulting in an 18.3% year-on-year increase, reaching INR 355 Crore.

Zomato witnessed a significant increase in its delivery and related expenses, more than doubling to INR 919 Crore in Q2 of FY24 compared to the previous year.

Zomato has observed that festivals have a more pronounced impact on driving growth in its quick commerce subsidiary, Blinkit, compared to its food delivery business. With significant festivals such as Navratri, Dussehra, and Diwali on the horizon in the December quarter, Zomato anticipates another robust growth period for Blinkit.

“The festive period in Q3 FY24 is usually a mixed bag for the food delivery business. While people order more around the festivals, at the same time, they also travel and eat-out more in this quarter,” it said.

Nevertheless, the company added that the ICC World Cup is likely to generate increased order volumes, although the surge in demand is anticipated to be concentrated on a few select match days.

Zomato’s shares closed today’s trading session at INR 116.4 on the BSE, marking an 8.3% increase.

Zomato’s CEO Deepinder Goyal sheds light on the company’s unconventional approach to recruitment

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November 3, 2023

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Deepinder Goyal, the Co-Founder and CEO of the prominent food technology company Zomato, recently disclosed the company’s approach to recruitment. During a recent conversation, he emphasized that Zomato does not hire individuals actively seeking job opportunities.

“The kind of workforce we hire is very different. Ideally, we don’t hire people who are looking for jobs. The kind of people we need, they don’t search for jobs,” Goyal explained during his discussion with YouTuber Ranveer Allahbadia on “The Ranveer Show.”

Furthermore, the Zomato CEO mentioned that the company actively seeks out talented individuals, initiates contact with them, and invests in their development, especially in the case of mid to senior-level recruitment.

Launched in 2010, Zomato’s technology platform seamlessly connects customers, restaurant partners, and delivery partners, catering to a wide range of needs. It empowers customers to search for and discover restaurants, share and read customer-generated reviews, upload and view photos, order food for delivery, make table reservations, and complete payments while dining at restaurants.

Conversely, restaurant partners are equipped with specialized marketing tools tailored to their industry, allowing them to actively engage and attract customers for business expansion. Simultaneously, they benefit from a dependable and efficient last-mile delivery service.

When discussing the Gen Z workforce, Goyal said they are noticeably smarter.

“GenZ’s are way smarter than we were at that age and the potential is huge, but they’ve less patience than us at that age. And patience is a virtue which is required at work,” he said.

When inquired about the company’s hiring practices as it progresses through various stages, Goyal stated, “It’s more advantageous to foster internal growth.”

“Zomato is 15 years old. We have enough people who are 5-6 years old in the system. In such a case, the context gets changed. If we were a two-year-old company, we had no choice but to get external hires but now if I have to bring someone from outside, either I have to be very sure that he’s really good or that he has a unique skill,” Goyal stated.

Expanding on the difficulties of external hires, he elaborated, “If I hire from outside, it will take six months to bring someone. First, you’ll interview for three months. Then he’ll have to serve three months’ notice period in his previous organisation. He’ll join in six months and there’ll be induction for three months. Then, after a year’s time you’ll know his performance. That way, you’ve lost two years.”

“It’s easier for me to pick someone from inside, spend three months to grow him/her and put him in that role. He/she knows the business and that works.”

Zomato Limited achieved its first-ever profitability milestone in the initial quarter of FY24. The company posted a consolidated profit after tax of INR 2 crore for the quarter ending June 2023, a significant turnaround from the INR 186 crore loss reported in the same period the previous year.

The company’s revenue from operations in the quarter reached INR 2,416 crore, marking an impressive year-on-year increase of nearly 71%, as compared to INR 1,414 crore in the corresponding period the previous year.

Norse Brands and DCHome by DICITex join hands to introduce ‘Nordic Sleep by Fossflakes’ in India, pioneering a new era of luxurious slumber

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November 3, 2023

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In a significant stride towards enhancing the Indian home and lifestyle market, Norse Brands, a purveyor of premium Nordic/Scandinavian products, has launched its highly anticipated ‘Nordic Sleep by Fossflakes’ collection. Hailing from Denmark, this exquisite range of pillows, duvets, and pet beds promises to redefine luxury, craftsmanship, and comfort, all while staying true to the heritage and aesthetic of the Nordic regions.

Norse Brands has been making waves with its commitment to bringing the finest high-end fashion, home, and lifestyle brands from Denmark, Norway, Sweden, and Finland to the global stage. With this latest addition, the company aims to solidify its position as a key distributor in India’s thriving market, offering discerning consumers a taste of the Nordic lifestyle.

The ‘Nordic Sleep’ collection, in particular, is a testament to the company’s dedication to quality and innovation. Produced by Fossflakes, a renowned Danish brand, these products stand out for their sustainable, high-quality materials and unique filling technique. Inspired by the natural air-trapping abilities of down and feathers, Fossflakes creates hypoallergenic and durable pillows and duvets that cater to various needs. This includes specialized options such as Chiropractic, Nursing, Maternity, and Ergonomic pillows, ensuring that everyone can find their perfect sleep companion. Additionally, pet parents will be delighted by the thoughtfully designed Pet Beds that offer comfort and well-being to their furry friends.

One of the key differentiators of the ‘Nordic Sleep’ collection is its Danish craftsmanship. Denmark is globally recognized for its excellence in design and production, as well as its commitment to stringent product standards, safety protocols, and environmental sustainability. The meticulous attention to detail and unwavering focus on quality shine through in each piece from Fossflakes.

Henrik Haagen, Co-Founder & Director of Norse Brands, expressed his enthusiasm for the launch, saying, “The introduction of the Nordic Sleep collection to the Indian market which is now focusing on lifestyle changes and sleep being the top most priority, fills us with pride. These offerings not only reflect the essence of Norse and Nordic culture but also offer our customers an immersive experience of elegance and comfort. We believe this collaboration will resonate with those who appreciate exceptional quality and style, and value a good night’s sleep. Norse Brands is also proud to announce that it is bringing the exquisite glassware brand “Frederik Bagger” to India through its retail partners and also concentrating on Home as a holistic approach.”

Rajjnish Aroraa, Vice Chairman, and Nimish Arora, Managing Director, of the Dicitex Furnishings Group, shared their excitement about the partnership, emphasizing the importance of sleep in overall well-being. They stated, “Our collaboration with Norse Brands is a significant milestone in our commitment to provide top-notch home furnishing solutions. We are thrilled to bring the luxurious Nordic Sleep by Fossflakes collection to the discerning Indian audience, adding timeless charm, unmatched comfort to their lifestyle and emphasising sleep as the most crucial aspect to complete wellbeing.”

Norse Brands is known for being a premier destination for iconic Nordic Mid Century furniture, exquisite lighting fixtures, and lifestyle products. The term ‘Norse’ itself pays homage to Nordic mythology, embodying the minimalistic and functional design tradition synonymous with the Nordic/Scandinavian region. This design philosophy seeks to create enduring pieces that harmonize with living spaces, promoting a simple yet quality-driven home environment that enhances a lifestyle devoid of excess consumerism. Incorporating simplicity, functionality, and comfort, Nordic/Scandinavian architecture embraces natural light, organic materials, and integration with nature, embodying the essence of sustainable living and well-being.

Dicitex Furnishings, a pioneering name in the home furnishings industry, with its visionary leadership, is poised to take the Indian home decor market to new heights. With a commitment to quality and innovation, their collaboration with Norse Brands promises to bring the best of Nordic luxury to the Indian audience, emphasizing the importance of a good night’s sleep in the pursuit of overall well-being.

In a world where comfort, quality, and aesthetics come together, ‘Nordic Sleep by Fossflakes’ is set to become a staple in Indian homes, offering a touch of Nordic elegance to enrich the lives of those who value a good night’s sleep and a sophisticated lifestyle.

Make this Diwali extra special: Gift your loved ones the power of health with CosMix!

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November 3, 2023

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As the festive season approaches, the pressure to choose the perfect gift intensifies with each passing day. The hunt for thoughtful and meaningful presents becomes a quest in itself. To make your Diwali gifting experience a breeze and promote the gift of health and wellness, CosMix offers an array of exquisite Diwali gifting options. Founded by Vibha Harish, a herbalist, and Soorya Jagadish, an agriculturalist, CosMix is on a mission to promote holistic health through plant-powered solutions without the gimmicks of quick fixes. With a wide range of functional superfoods sourced from farmers worldwide, CosMix stands out as India’s only clean, educational, body-neutral, and holistic health and wellness brand.

This Diwali, celebrate a “Happy & Healthy Diwali” with CosMix products, extending a hamper of love and care to your family and friends. Let’s show our loved ones that we care about their well-being and help them keep their fitness in check by presenting them with unique health benefit jars that contribute to their health and happiness in a meaningful way.

Healthy Hair:

Your hair is your crowning glory, and gifting the right hair care product is a thoughtful gesture. CosMix’s “Healthy Hair” is a perfect choice, formulated with a blend of essential ingredients and vital nutrients to support the well-being of your hair. Packed with the goodness of amla and vitamin C, this product ensures that your loved ones have strong and healthy hair. The ingredients are meticulously sourced, and the product is mindfully formulated, making it a perfect addition to the culture of thoughtful gifting.

Feel Good Skin:

The festivities often lead to neglecting our skin, thanks to skipped meals or indulging in unhealthy snacks. Show your love and care by presenting “Feel Good Skin” by CosMix, a product that will provide a radiant glow during this festive season. Powered by vitamin C, vitamin E, and antioxidants, this blend is made with plant-based superfoods that nourish the skin from within. The synergistic power of these skin super-herbs addresses the root causes of skin issues, promoting restoration, replenishment, and healing.

All Day Energy:

Festivities can be exhausting, leaving us drained of energy. Recharge your loved ones with “All Day Energy” by CosMix, a refreshing adaptogenic blend with herby, citrus notes. These ingredients are clinically proven to fuel both the body and mind, providing better energy and focus. Rich in essential minerals and with gut-detoxifying properties, this blend offers stable and sustained energy throughout the day, without the jitters. Just one glass is enough to keep you going through the festive madness.

This Diwali, let your gifts symbolize your love and concern for the health and well-being of your friends and family. CosMix’s unique health and wellness products are the ideal way to convey your heartfelt wishes for a Happy and Healthy Diwali. Choose CosMix and make this festive season a celebration of both tradition and wellness.

Transform your Diwali gifting with the exquisite ‘Signatures by The Leela’ collection

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November 3, 2023

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As the vibrant festival of lights, Diwali, approaches, the age-old tradition of exchanging gifts takes center stage, spreading warmth, love, and good cheer. It’s a time when friends and family come together to celebrate the triumph of light over darkness. And, what better way to enhance the spirit of Diwali than by indulging in a curated gourmet collection that exudes luxury, elegance, and an exquisite taste? The Leela Gandhinagar, the epitome of luxury hospitality in the twin cities of Ahmedabad and Gandhinagar, has unveiled “Signatures by The Leela,” a thoughtfully curated assortment of warm wishes and delights, making this Diwali truly memorable.

Vikas Sood, the General Manager of The Leela Gandhinagar, shares, “At The Leela Gandhinagar, we would like to add a dash of glamour and epicurean with our culinary delights this Diwali. We are thrilled to present ‘Signatures By The Leela’, a perfect way to make the Diwali celebrations truly memorable. The collection combines tradition with modernity and is the ideal Diwali gift for everyone.”

“Signatures by The Leela” is a treasure trove of deliciousness that transcends the ordinary. This exquisite hamper collection redefines gifting during Diwali, offering a range of traditional and contemporary delights that cater to every palate and preference. It is a testament to the meticulous craftsmanship and dedication to enhancing the joy of gifting your loved ones, thereby adding an extra touch of sparkle to your festivities.

The hamper collection features an array of carefully chosen items that symbolize luxury and excellence. From traditional Indian sweets that evoke nostalgia to delectable chocolates that tantalize your taste buds, The Leela Gandhinagar ensures that each inclusion is crafted with precision and care. The collection also includes Indian savories, cookies, a dry fruit cake, scented candles, a Ganesha idol, festive diyas, and decorative torans, among others. The packaging is intricately designed, mirroring the grandeur and sophistication that The Leela brand is renowned for.

Indulging in the epitome of culinary delight during Diwali has never been this exquisite. The rich tapestry of flavors at The Leela Gandhinagar offers a wide range of options to choose from, ranging from handcrafted hampers to chocolates and Indian sweets, to curated goodie bags. Whether you are a connoisseur of sweets, a chocolate lover, or someone who appreciates an array of flavors, The Leela Gandhinagar ensures there’s something for everyone.

Behind this exquisite collection stands Chef Sumeet Lundwani, a passionate pastry chef, baker, sculptor, and master of showpieces. His culinary expertise and creativity shine through in every item, elevating “Signatures by The Leela” to an art form.

But the extravagance doesn’t stop there. The Leela Gandhinagar also caters to corporate gifting solutions and customizes offerings for businesses, ensuring that the Diwali festivities are not only filled with warmth and grandeur but also infused with exquisite taste. The corporate offerings extend the spirit of the festival to the professional realm, fostering goodwill and building stronger relationships with clients and partners.

This Diwali, let “Signatures by The Leela” be the embodiment of your good wishes and a testament to the joy of giving. Elevate your gifting experience and celebrate the festival of lights with opulence and elegance. The Leela Gandhinagar invites you to immerse yourself in a world of luxurious gourmet hampers and make this Diwali truly memorable for your loved ones and business associates alike.

Dining reimagined: Burgrill partners with Celebrity Chef Saransh Goila for innovative burger creations

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November 3, 2023

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In the world of culinary innovation, where boundaries are constantly pushed, and creativity knows no limits, an exciting partnership has emerged, bringing two culinary giants together. Burgrill, celebrated for its delectable burgers, has joined forces with the acclaimed Celebrity Chef Saransh Goila, the genius behind Goila Butter Chicken, to introduce a groundbreaking collaboration that promises to tantalize taste buds and reimagine the art of dining.

This unprecedented venture aims to redefine the very essence of burgers. By fusing Burgrill’s expertise in crafting mouthwatering burgers with Chef Saransh Goila’s iconic Makhani Gravy, this collaboration unveils a culinary revolution, offering a unique and affordable way to savor the extraordinary.

Introducing the Goila Butter Chicken Burger and Goila Butter Paneer Burger, a fusion that harmoniously blends the essence of Indian culinary traditions with the timeless appeal of the classic burger.

The Goila Butter Chicken Burger is an unparalleled creation—a crispy, spiced patty infused with a top-secret tandoori marinade, offering a perfect balance of creaminess and smokiness. Topped with chatpata masala onions and snugly nestled between the freshest buns, this burger takes on a whole new dimension. But the real magic emerges when you dip this masterpiece into the luscious Goila’s Butter Chicken Gravy – an explosion of flavors that is unparalleled.

For aficionados of paneer, the Goila Butter Paneer Burger offers a crispy, spiced paneer patty infused with the same secret tandoori marinade, complemented by zesty masala onions and fresh buns. Dipping this creation into the Lip Smacking Goila Butter Gravy results in a rich, creamy, and flavorful experience that captivates the senses, catering delightfully to vegetarian preferences.

Ankur Madan, Co-Founder of Burgrill India, enthusiastically expressed, “We are excited to join forces with Chef Saransh Goila to bring something truly unique to our customers. The Goila Butter Chicken and Butter Paneer Burgers are a testament to the fusion of flavors and culinary innovation. We can’t wait for our customers to experience the magic of these creations.”

Chef Saransh Goila shared his excitement about the collaboration, stating, “Joining forces with Burgrill to create the Goila Butter Chicken and Butter Paneer Burgers has been an incredible journey. It’s a perfect blend of flavors and innovation that brings a piece of India to the world of burgers. We can’t wait for everyone to experience this unique fusion of culinary delights.”

These exceptional creations, the Goila Butter Chicken and Goila Butter Paneer Burgers, are available at all Burgrill locations starting October 25th. Do not miss this exclusive opportunity to indulge in a dining experience that marries the best of Indian cuisine with the beloved burger.

Burgrill, established in 2016, has carved its niche as a pioneer in offering healthier alternatives within the fast-food segment in India. With an amalgamation of high-end café vibes and the convenience of international QSR chains, the brand has expanded to over 52 outlets in more than 22 cities in just eight years. Looking ahead, Burgrill has ambitious plans to launch 40 additional CoCo stores across India. Boasting a brand revenue exceeding 45 Crores and double-digit EBITDA margins, the brand is growing steadily, with a promising 50% year-over-year increase. All these feats have been accomplished while remaining completely self-funded, demonstrating the brand’s strength and potential for continued expansion.

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