Millions Watched A Food Delivery Guy Crash A Live TV Show – Now The Government’s Involved!

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July 10, 2025

Image-of-TV-Show — Millions Watched A Food Delivery Guy Crash A Live TV Show – Now The Government’s Involved!

Viewers tuning into a live interview on Kuwait TV got an unexpected twist when a food delivery man casually strolled across the set mid-broadcast. The interview featured astronomer and historian Adel Al Saadoun, who was calmly discussing celestial matters—until the camera caught the delivery worker walking right in front of him as if it were part of the segment.

The clip, which appeared on X (formerly Twitter) on July 7, quickly took off online, leaving the internet amused and confused in equal measure. While some couldn’t get over the sheer awkwardness of it all, others zeroed in on a more serious issue: how on earth did he make it past studio security?

Al Saadoun, maintaining his cool, commented on air, “There’s a man passing in front of us… he’s a delivery worker.” The anchors, momentarily surprised, carried on with impressive poise.

But online, the jokes rolled in just as fast as the concerns. One user quipped, “He came to deliver food, accidentally delivered nationwide unscripted smile.” Another joked, “Delivery till your table, sir.” Someone else chimed in with a dig: “Looks like someone was too lazy to meet him at the studio entrance.”

Not everyone was laughing, though. The incident led to questions about how easily someone could walk into a live set on national television. “The real concern,” one commenter noted, “is if a delivery guy can get in this easily, imagine who else could.”

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In response, Kuwait’s Ministry of Information has launched an internal probe. The studio manager has been suspended while they figure out exactly what went wrong.

Snitch Just Schooled Fashion Giants! Now Ranked 9 on the App Store, Beating Ajio, Nykaa & Tira at Their Own Game

INVESTMENTS

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July 10, 2025

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Image of snitch — Snitch Just Schooled Fashion Giants! Now Ranked 9 on the App Store, Beating Ajio, Nykaa & Tira at Their Own Game

Snitch, the homegrown D2C menswear brand known for its fashion-forward and fast-moving inventory, just scored a major digital milestone. The 5-year-old startup has entered the Top 10 on the Apple App Store (Shopping category), ranking at #9 — ahead of major players like Ajio, Nykaa, and Tira.

This marks a significant achievement for a brand that began as a direct-to-consumer (D2C) experiment in men’s fashion and has grown into one of India’s most-watched startup success stories. From building a strong community of fashion-conscious consumers to appearing on Shark Tank India, Snitch has consistently captured attention with its rapid pace, trendy designs, and bold branding.

The company’s rise in the App Store rankings highlights its strong digital-first approach, a hallmark of modern D2C success. While traditional fashion retail players depend heavily on large-scale offline and marketplace strategies, Snitch has leaned into culture-driven content, social media relevance, and hyper-responsive merchandising. Their app growth suggests users are not just aware of the brand but are actively engaging with it via direct channels — a key indicator of loyalty and trust.

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Snitch’s success story is being cited as a blueprint for new-age Indian D2C brands: fast, culturally tuned, and obsessively customer-centric. While big names like Zepto, OLX, and Myntra continue to dominate, Snitch’s arrival in the Top 10 charts shows that smaller, focused brands can disrupt the ecosystem with the right execution.

As the brand celebrates its 5-year anniversary, all eyes are now on how Snitch scales further in the ultra-competitive fashion space — and whether this app milestone is just the beginning of a much bigger retail revolution.

Santatera Capital Invests $1M in Clean Snack Brand Sunnie Amid Booming Healthy Food Market

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July 10, 2025

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Image of sunnie. — Santatera Capital Invests $1M in Clean Snack Brand Sunnie Amid Booming Healthy Food Market

Los Angeles-based clean label snack brand Sunnie has raised $1 million in funding from Santatera Capital, marking a significant step forward in its growth journey. The brand was co-founded by Katy Tucker and Lisette Howard in 2020 and has rapidly expanded its footprint in the better-for-you food space.

Sunnie specializes in healthy, clean-label snacks that are already on shelves at Target and Whole Foods Market. In addition to national retail distribution, the brand’s products are also available at 50 airports across the United States and on major corporate campuses such as Netflix, Uber, and Google.

This funding comes at a time when the healthy snack category is heating up, with major acquisitions signaling strong investor confidence in the sector. Recently:

Hershey acquired LesserEvil for $750 million
Flowers Foods bought Simple Mills for $795 million
PepsiCo took over Siete in a $1.2 billion deal

Santatera Capital has been actively investing in the clean and functional food space. Alongside Sunnie, their recent portfolio includes Mezcla, Refresh Gum, and Little Sesame.

Sunnie’s funding is not only a nod to its rapid growth but also to the broader trend of consumers demanding transparency, health, and taste in the snack aisle. With this backing, Sunnie is expected to accelerate its product innovation, scale operations, and expand its retail and D2C reach in an increasingly competitive landscape.

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As the battle for shelf space and consumer attention intensifies, Sunnie’s latest capital infusion positions it as a strong contender in the next wave of clean snacking.

Swiggy Instamart Demands ₹4.5–₹9 Lakh Ad Spend? Saurabh Goel Reality Check for FMCG Founders

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July 10, 2025

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Image of swiggy — Swiggy Instamart Demands ₹4.5–₹9 Lakh Ad Spend? Saurabh Goel Reality Check for FMCG Founders

Saurabh Goel, a merchant exporter and founder in the FMCG space, recently shared a detailed LinkedIn post raising questions about the operational and financial implications of partnering with Swiggy Instamart for quick-commerce distribution.

The post begins by acknowledging the appeal of the model. Swiggy Instamart offers access to a large customer base, promises 10-minute delivery, and seems like a growth opportunity for emerging consumer brands. However, Goel outlines several terms of engagement that may present challenges for small and medium-sized enterprises.

Purchase Order Model With Delayed Payments

While Instamart operates on a purchase order (PO) model, Goel points out that the PO is only generated for around 2,000 units. Crucially, brands receive payment not at the time of dispatch, but only after each unit is sold. Furthermore, the actual cash flow into the brand’s account may take 37 to 40 days post-sale. This means brands need to tie up their working capital for weeks without immediate returns.

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Margin and Cost Structures

Goel lists a flat 35% platform margin and an additional 10% mandatory marketing expense per product. Delivery of goods to Instamart’s warehouses is also at the brand’s own cost, and weekly stock replenishment is expected. According to his breakdown, brands may face significant deductions and operational overheads before they even see revenue.

Advertising Spend: Mandatory & Non-Negotiable

Goel highlights that a three-month ad campaign is compulsory, regardless of performance or conversion. If stock remains unsold, it is returned at the brand’s expense, adding further financial strain.

Concerns for Small Founders

The post ends with questions many early-stage founders may be grappling with: are such partnerships actually helping to build sustainable brands, or are they effectively financing platform growth with high-risk investments?

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Goel’s post calls on other founders and FMCG stakeholders to share their experiences with platforms like Instamart, Blinkit, and Zepto, aiming to spark an open and honest discussion on the real cost of quick-commerce participation.

Amazon’s 10-Minute Delivery Service Rolls into Delhi—Blinkit & Zepto’s Monopoly Days May Be Over

Quick Commerce

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July 9, 2025

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Image of amazon — Amazon’s 10-Minute Delivery Service Rolls into Delhi—Blinkit & Zepto’s Monopoly Days May Be Over

Amazon is doubling down on quick commerce in India. After successful pilot runs in Bengaluru, the e-commerce giant has expanded its 10-minute delivery service, Amazon Now, to Delhi.

Launched last month in Bengaluru, the service initially operated in select pin codes, delivering groceries and essentials within 10 minutes. It’s now live in parts of Delhi through a dedicated section in the Amazon app. The move signals Amazon’s deeper push into the ultra-fast delivery race, competing with Blinkit, Zepto, and Swiggy Instamart.

Quick commerce just got even quicker—and Amazon wants the capital’s attention.Sure! Here are two more paragraphs to extend the Amazon news article:

The move comes at a time when quick commerce is witnessing explosive growth in India, with players like Blinkit, Zepto, and Swiggy Instamart aggressively battling for market dominance. Amazon’s entry into this hyper-competitive 10-minute delivery space could significantly shake up the landscape, given its deep logistics network, tech muscle, and customer base. Unlike newer startups that rely heavily on burn capital and dark stores, Amazon already has the infrastructure in place—making its operations potentially more sustainable in the long run.

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For now, Amazon’s 10-minute promise is limited to select Delhi pin codes, but insiders hint at a wider rollout in other metro cities soon. The company is reportedly betting big on daily essentials and groceries as a major growth driver in India. If its pilot continues to show traction, this could mark the beginning of a massive quick commerce pivot for the global giant—putting real pressure on existing players who’ve thus far enjoyed relatively limited competition from legacy e-commerce giants.

This Tiny Store on Bandra’s Hill Road Sells As Many SuperYou Wafers As Apollo, Noble & Wellness: And Even Co-Founder Nikunj Biyani Was Shocked!

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July 9, 2025

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Image of superyou. — This Tiny Store on Bandra’s Hill Road Sells As Many SuperYou Wafers As Apollo, Noble & Wellness: And Even Co-Founder Nikunj Biyani Was Shocked!

In a surprising revelation, Nikunj Biyani, co-founder of SuperYou, shared a curious discovery—one small store on Bandra’s bustling Hill Road sells as many SuperYou wafers as some of the country’s top modern trade retailers like Noble, Wellness, and Apollo.

“I was stunned when I saw the picture,” Biyani wrote in a post. “I had no idea how we even got placed there.” The store, tucked amid gyms, cafes, and busy pedestrian traffic, sees most of its sales late in the evening. Interestingly, many buyers pick up the protein-rich snack while walking back from a workout—or even during a smoke break.

As contradictory as that habit may sound, it points to a deeper insight: location and impulse buying are powerful forces, even in the age of organized retail. The store doesn’t boast fancy shelving or extensive inventory, yet it consistently sells over 100 units of SuperYou wafers every month.

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Biyani admits even his own estimate was off. “My guess was wrong too,” he said. “The store sells north of 100 units a month.” That puts it on par with some of the best-performing modern trade outlets, despite its modest footprint.

This case underscores how brand presence in high-footfall, behavior-driven micro-markets can deliver big results. It’s a reminder that not all success comes from sleek displays or large chains—sometimes, the best-selling spots are right under your nose, thriving quietly on everyday human habits.

Brad Pitt’s F1 Shirt Was Made in Gujarat: Global Cinema Meets Regional Craft

Fashion

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July 9, 2025

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Image of Brad Pitt — Brad Pitt’s F1 Shirt Was Made in Gujarat: Global Cinema Meets Regional Craft

Hollywood star Brad Pitt recently gave his character in F1 a sartorial surprise: an indigo shirt made in Gujarat.

On screen, that relaxed yet sharp style caught viewers—a testament to how even a simple shirt can narrate location and context. But the real story? Gujarat’s garment industry is the unsung hero here. That shirt’s craftsmanship showcases a region known for precision stitching, enduring fabrics, and value-driven production.

Why it matters: this moment is Indian textile visibility in global pop culture. It’s not just Bollywood using Indian weaves—it’s Hollywood too. And that sets a meaningful precedent: Indian clothing’s quality can match international production, with visibility to match.

India’s textiles are no longer hidden backstage—they’re stepping into frame. As more global films spot Indian-made pieces, it’s a slow but steady acknowledgment—and that leads to higher demand and respect for regional manufacturing.

Final Take: Brad Pitt in a Gujarat-made shirt may seem small, but its ripple is monumental. It’s a narrative of regional pride, skill export, and craftsmanship recognition. In a cinematic world, everyday clothes now stand on the global stage.

Shein × Reliance Partnership: India-Made Fast Fashion Finds a Global Stage

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July 9, 2025

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Image of Isha Ambani — Shein × Reliance Partnership: India-Made Fast Fashion Finds a Global Stage

Fast fashion giant Shein is partnering with Reliance Retail to bring India-made, white-label apparel to its global wardrobe, aiming to launch within 6–12 months.

This isn’t just supply chain tinkering—it’s strategic boldness. Shein is tapping into India’s manufacturing ecosystem—150+ garment makers (expanding to 1,000) backed by Reliance infrastructure. The idea? Quick-turn small batches, trend-responsive design, and direct export channels to global consumers.

The ripple is big: India—long an OEM power—now gets recognized on its clothing, not just the tag. For Reliance, it’s a jump into global fashion markets; for Shein, it’s a hedge against China-held risks. Behind the labels are systemic upgrades: synthetic sourcing, machinery imports, and quality control.

For Indian textile clusters, it’s a chance to scale after years of domestic focus. And for shoppers? Expect fast fashion with traceability—“Made in India” becomes a selling point, not just a label.

Final Take: This Shein + Reliance partnership isn’t just business—it’s a blueprint for export-ready, tech-driven, Indian fashion making global headlines.

India’s First Smart Knit Factory Launches in Mohali—Zero Waste, AI, and Future of Fashion Manufacturing

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July 9, 2025

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Image of India’s First Smart Knit Factory — India’s First Smart Knit Factory Launches in Mohali—Zero Waste, AI, and Future of Fashion Manufacturing

Mohali just flipped the garment game. Active Clothing Co., in partnership with China’s Cixing, is launching India’s first fully automated knit-to-shape factory—a zero-waste, AI-enabled marvel geared for demand-based production.

The textile world has long struggled with overproduction and fabric waste. This smart knit factory tackles both. Using 3D seamless knitting machinery, AI tech, and precision engineering, the setup cuts waste, stitches designs on demand, and removes the need for traditional cutting/sewing.

While initially focused on sweaters and outerwear, this sets a template: scalability, sustainability, and style functionality. This aligns with ‘Make in India’ ethos and global supply chain evolution.

The ripple effect? It repositions India from low-cost labour to high-tech origin hub. Textile students can learn smart manufacturing; local mills can upgrade; and global buyers get traceable, high-quality output.

Final Take: As Mohali leads in smart knitwear, Indian fashion manufacturing steps into the future. Sustainability and tech are no longer niche—they’re the new normal. The real revolution? Turning clothes into code—and code into craft.

Will Connaught Place Turn Into Times Square? Delhi Govt’s 24×7 Shops Plan Faces Cost and Safety Concerns

Business

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July 9, 2025

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Image-of-Connaught-Place — Will Connaught Place Turn Into Times Square? Delhi Govt’s 24x7 Shops Plan Faces Cost and Safety Concerns

As the Delhi government considers allowing shops and markets across the capital to operate 24×7, reactions from local business owners and trade associations remain mixed. While the idea of a round-the-clock retail economy sounds promising on paper, many believe the benefits might be more symbolic than substantial.

Several trader associations welcomed the proposal but tempered their optimism by noting that footfall during late-night hours may remain low, especially for traditional retail businesses. “It may help boost overall revenue slightly, but the operational costs of keeping stores open all night—electricity, staff salaries, security—may not justify the returns,” said a Lajpat Nagar trader.

Restaurant and café owners, however, see a bigger upside. Many believe late-night operations could drive dine-in traffic, especially from younger crowds who currently rely on food delivery apps after midnight. “People want to go out late, especially on weekends. A 24×7 policy could help us double our night revenue,” said the owner of a popular Connaught Place restaurant.

However, concerns about safety remain at the forefront. Both traders and restaurateurs urged the government to deploy more police personnel and ensure CCTV coverage in market areas to protect both customers and staff after dark.

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The Delhi government is yet to announce a final decision, but sources indicate that the proposal is under serious consideration. If implemented, Delhi could join Mumbai and Bengaluru in embracing a 24-hour economy—though its success will depend on footfall, infrastructure, and the city’s readiness to stay awake.

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