Honasa Consumer reported a remarkable 93% year-on-year increase in its net profit, reaching INR 29.4 crore for the September quarter of the financial year 2024 (Q2FY24). The parent company of direct-to-consumer (D2C) brands like Mamaearth, The Derma Co, and BBlunt had incurred a loss of INR 15 crore in the same period the previous year. The profit in the prior quarter (Q1FY24) amounted to INR 24.7 crore.
According to the firm’s first-ever earnings update since its stock market debut earlier this month, consolidated revenue from operations grew by 21 per cent year-on-year to INR 496.1 crore, up from INR 410.4 crore a year ago and INR 464.4 crore in Q1FY24. This growth was driven by a volume increase of 27 per cent year-on-year. Mamaearth recorded an earnings before interest, tax, depreciation, and amortization (EBITDA) of INR 40 crore for the reported quarter, up by 53 per cent year-on-year.
“Our business has grown by 33 per cent Y-o-Y in the first half (H1) FY24 which is 3.8 times the median growth of FMCG companies in India,” said Varun Alagh, chairman and chief executive officer, Honasa Consumer.
He mentioned that the company’s profit experienced a significantly swifter growth compared to its revenues, as the profit after tax (PAT) for the first half (H1) surged by an impressive 1,377 per cent to INR 54 crore.
“Dr Sheth’s has become the 4th brand from Honasa portfolio to enter the 150 crore club in terms of annual recurring revenue after Aqualogica and Derma Co,” Alagh added.
The company’s overall expenses for the quarter amounted to INR 463.9 crore, reflecting an 18% year-on-year increase from INR 392.3 crore in the corresponding period last year.
The company extended its offline distribution to 165,937 outlets, marking a 47% year-on-year growth as of September 2023. According to a Jefferies report, Mamaearth secured a position among the top 15 beauty and personal care brands in India, surpassing several established legacy brands.
In the dynamic landscape of modern business, where competition is fierce and consumer expectations are constantly evolving, companies are increasingly turning to the power of personalization to gain a competitive edge. The era of one-size-fits-all marketing is fading, and in its place, a new paradigm is emerging—one that recognizes the unique traits and preferences of individual consumers. This shift towards hyper-personalization is not just a trend; it’s a strategic imperative for businesses looking to thrive in the digital age.
Understanding the Personalization Imperative
Consumers today are bombarded with an overwhelming amount of information. From social media ads to email campaigns, the average person is exposed to thousands of marketing messages every day. In such a saturated environment, generic and impersonal messages are easily ignored. This is where personalization comes into play, offering a way for businesses to cut through the noise and connect with consumers on a deeper, more meaningful level.
Personalization is not just about addressing customers by their first name in an email; it’s about tailoring the entire marketing experience to align with individual preferences, behaviors, and needs. Businesses are leveraging advanced data analytics, artificial intelligence, and machine learning to gain insights into consumer behavior, allowing them to create highly targeted and personalized campaigns.
Harnessing Data for Personalization
The heart of effective personalization lies in data—the fuel that powers insights into consumer behavior. As consumers interact with websites, make purchases, and engage with online content, they leave behind a digital footprint. This data, when harnessed responsibly, becomes a goldmine for businesses seeking to understand their customers better.
E-commerce giants, for example, analyze customer browsing patterns, purchase history, and demographic information to create personalized product recommendations. Streaming platforms use algorithms to understand user preferences and suggest content tailored to individual tastes. The result is a more engaging and relevant experience that keeps customers coming back for more.
However, with great power comes great responsibility. As businesses collect and utilize vast amounts of customer data, the importance of ethical data practices cannot be overstated. Privacy concerns have become a major focal point, leading companies to adopt transparent data policies and stringent security measures to protect customer information.
The Rise of AI in Personalization
Artificial intelligence (AI) has become a game-changer in the realm of personalization. Machine learning algorithms can analyze massive datasets at unprecedented speeds, identifying patterns and predicting consumer behavior with remarkable accuracy. This allows businesses to automate and scale their personalization efforts in ways that were once inconceivable.
Chatbots, powered by natural language processing algorithms, provide personalized interactions in real-time, answering customer queries, and guiding them through the purchasing process. AI-driven recommendation engines analyze user preferences to suggest products, services, or content that align with individual tastes, increasing the likelihood of conversion.
In the retail sector, virtual fitting rooms use augmented reality to enable customers to “try on” clothing virtually, providing a highly personalized shopping experience from the comfort of their homes. These technological advancements not only enhance the customer experience but also contribute to increased customer satisfaction and loyalty.
Building Customer Loyalty through Personalization
The benefits of personalization extend beyond the immediate impact on sales. By creating a more personalized and relevant experience, businesses can foster stronger connections with their customers, leading to increased loyalty and advocacy.
When consumers feel understood and valued, they are more likely to remain loyal to a brand. Personalized communications, exclusive offers tailored to individual preferences, and proactive customer service contribute to a positive brand perception. In an era where customer loyalty is a scarce commodity, businesses that invest in personalization are better positioned to create lasting relationships with their customer base.
Final Thoughts:
The power of personalization in marketing is reshaping the way businesses engage with their customers. By leveraging data, artificial intelligence, and cutting-edge technologies, companies can create highly targeted and personalized experiences that resonate with individual consumers. As the business landscape continues to evolve, embracing the personalization imperative is not just a strategy; it’s a commitment to meeting the ever-changing expectations of today’s discerning consumers. The companies that successfully navigate this shift will not only survive but thrive in an era where the customer is truly at the center of it all.
In the fast-paced world of business, staying ahead of the curve is not just an advantage; it’s a necessity. For growing brands, the ability to make informed decisions is a critical factor that can determine success or failure. In this era of digital transformation, where data is abundant and technology is ever-evolving, leveraging market trends has become a cornerstone for smart decision-making.
The Data Revolution: From Information Overload to Strategic Insights
The rise of big data has transformed the business landscape, presenting both challenges and opportunities for companies of all sizes. As information continues to grow at an unprecedented rate, businesses that can harness this data and distill it into actionable insights gain a competitive edge.
For growing brands, the challenge lies not in the lack of data but in the ability to extract meaningful patterns and trends. This is where the true power of data-driven decision-making comes into play. By adopting advanced analytics and machine learning algorithms, businesses can sift through vast datasets to identify patterns that may not be apparent through traditional analysis methods.
Understanding Market Trends: A Blueprint for Growth
Market trends act as a compass for businesses, guiding them through the ever-changing landscape of consumer preferences, industry dynamics, and global economic shifts. Smart brands recognize that success is not just about reacting to current market trends but anticipating and adapting to future ones.
In the world of e-commerce, for example, understanding the rise of mobile shopping or the increasing demand for sustainable products can be the difference between thriving and struggling. By analyzing historical data and current market indicators, brands can position themselves strategically, aligning their products or services with emerging trends.
Customer-Centric Strategies: The Heart of Data-Driven Decision Making
One of the most significant advantages of data-driven decision-making is its ability to create customer-centric strategies. Informed by detailed customer insights, businesses can tailor their offerings to meet the evolving needs and preferences of their target audience.
Take, for instance, the retail sector. Through data analytics, retailers can analyze customer purchasing behavior, identify popular products, and optimize pricing strategies. This not only enhances the customer experience but also ensures that businesses are allocating resources efficiently, minimizing waste and maximizing profitability.
Risk Mitigation: Preparing for the Unknown
In the unpredictable world of business, risk is inevitable. However, data-driven decision-making provides a powerful tool for risk mitigation. By analyzing historical data and market trends, brands can identify potential risks and develop strategies to mitigate their impact.
For instance, a manufacturing company may use predictive analytics to anticipate supply chain disruptions, allowing them to implement contingency plans and ensure uninterrupted production. By being proactive rather than reactive, businesses can navigate uncertainties with greater resilience.
The Technology Enablers: AI, Machine Learning, and Predictive Analytics
Behind the success of data-driven decision-making are sophisticated technologies such as artificial intelligence (AI), machine learning, and predictive analytics. These technologies empower businesses to process vast amounts of data in real-time, identify patterns, and generate actionable insights.
Machine learning algorithms, for example, can analyze customer behavior to predict future trends, helping businesses stay ahead of market shifts. Meanwhile, AI-driven chatbots and virtual assistants are transforming customer service, providing personalized experiences based on individual preferences and historical interactions.
Predictive analytics, on the other hand, enables businesses to forecast future trends, anticipate demand, and optimize operations. This not only streamlines decision-making processes but also enhances overall business efficiency.
Empowering Growth through Informed Decision-Making
In the era of data-driven success, market trends have become the compass guiding growing brands toward sustainable growth. The ability to harness the power of data, coupled with advanced technologies and customer-centric strategies, empowers businesses to make informed decisions that propel them ahead of the competition.
As we look to the future, the importance of data-driven decision-making will only continue to grow. Businesses that embrace this paradigm shift, invest in technology and talent, and prioritize customer-centric strategies will not only survive but thrive in an increasingly competitive and dynamic business environment. The journey toward success begins with understanding the data, interpreting market trends, and leveraging insights to inform smart decisions that drive growth.
In the dynamic landscape of business, staying ahead of the curve is crucial for brand survival and growth. In the digital era, innovation is the driving force that propels companies to new heights. The intersection of technology and business has given rise to a plethora of tools and strategies that supercharge brand expansion. From artificial intelligence to augmented reality, businesses are harnessing the power of cutting-edge technologies to not only stay relevant but to redefine the way they connect with their audience and scale their operations.
The Rise of Artificial Intelligence
Artificial Intelligence (AI) has emerged as a transformative force in the business world. From automating routine tasks to providing data-driven insights, AI is a game-changer for brand expansion. Chatbots, powered by AI, are revolutionizing customer service, offering instant responses and personalized interactions. This not only enhances the customer experience but also frees up human resources for more complex tasks.
Machine learning algorithms are being employed to analyze vast datasets, enabling companies to make informed decisions and predict market trends. This predictive analytics not only minimizes risks but also identifies opportunities for expansion. For instance, e-commerce giants are leveraging AI to recommend products based on customer preferences, increasing sales and customer satisfaction simultaneously.
Virtual and Augmented Reality: Immersive Experiences
Virtual Reality (VR) and Augmented Reality (AR) are no longer confined to the realm of gaming. Businesses are capitalizing on these immersive technologies to create unforgettable brand experiences. VR allows customers to virtually try products before purchasing, giving them a real sense of the product and enhancing the online shopping experience. This is particularly valuable in industries like fashion and home decor, where customers can visualize how a dress fits or how a piece of furniture complements their living space.
On the other hand, AR is being used to blend the digital and physical worlds. AR applications on smartphones enable users to see how a product would look in their environment through their device’s camera. This interactive and engaging approach not only attracts customers but also adds a layer of innovation to marketing campaigns. For instance, beauty brands are using AR to allow customers to virtually try on makeup products, eliminating the need for physical samples.
Blockchain: Building Trust and Transparency
Blockchain, originally associated with cryptocurrencies, has found its way into various industries as a technology that enhances trust and transparency. In the business realm, blockchain is transforming supply chain management. By creating an unalterable and transparent ledger of transactions, companies can ensure the authenticity of their products. This is particularly crucial in sectors like food and luxury goods, where consumers are increasingly concerned about the origin and authenticity of the products they purchase.
Blockchain is also revolutionizing financial transactions. The use of smart contracts, self-executing contracts with the terms of the agreement directly written into code, eliminates the need for intermediaries and reduces the risk of fraud. This not only streamlines business processes but also enhances the efficiency of financial transactions, contributing to overall brand credibility.
5G Technology: Unleashing Connectivity
The advent of 5G technology is a game-changer for businesses seeking to expand their reach. With faster and more reliable internet speeds, 5G opens up new possibilities for real-time communication and collaboration. This is particularly valuable for companies operating in remote areas or those with global operations. Video conferencing, cloud computing, and other bandwidth-intensive applications become seamless, fostering collaboration and innovation.
For e-commerce businesses, 5G facilitates faster and more secure transactions, reducing latency and enhancing the overall online shopping experience. Moreover, the Internet of Things (IoT) is poised to benefit significantly from 5G connectivity, enabling smart devices to communicate more efficiently and providing businesses with valuable data for strategic decision-making.
The Power of Data: Analytics and Personalization
Data is the lifeblood of the digital age, and businesses are harnessing its power to drive brand expansion. Advanced analytics tools enable companies to extract meaningful insights from vast datasets, helping them understand customer behavior, preferences, and market trends. This data-driven approach allows for more targeted and personalized marketing strategies.
Personalization is key to capturing the attention of modern consumers. From personalized product recommendations to tailored marketing messages, businesses can use data analytics to create a more individualized and engaging experience for their customers. This not only strengthens customer loyalty but also attracts new audiences through word-of-mouth recommendations and positive online reviews.
Embracing the Future
Innovating to elevate is not just a catchphrase; it’s a survival strategy in the fast-paced world of business. Technologies such as AI, VR, AR, blockchain, 5G, and data analytics are not just tools; they are catalysts for brand evolution. Companies that embrace these technologies strategically position themselves for success in the digital age, gaining a competitive edge and fostering long-term growth.
As we navigate the evolving business landscape, the ability to adapt and innovate will be the defining factor for brand expansion. The future belongs to those who dare to explore the uncharted territories of technology, pushing the boundaries of what’s possible, and redefining the way they connect with their audience. The journey to elevate a brand through innovation is not a destination; it’s a continuous evolution, where each technological leap propels the brand to new heights of success.
In a world inundated with information, the success of a new or emerging brand hinges on its ability to communicate effectively. With countless competitors vying for consumer attention, creating a distinct and resonant brand voice is paramount. From crafting a compelling narrative to utilizing diverse communication channels, the journey from zero to impact is a multifaceted process that demands strategic planning and creative finesse.
The Power of a Compelling Narrative
At the core of effective communication lies the art of storytelling. Every brand has a unique story waiting to be told, and weaving that narrative into the fabric of your communication strategy is crucial. Consumers connect with stories on a visceral level, and a compelling narrative can elevate a brand from obscurity to a place of significance in the market.
Take, for instance, the rise of artisanal coffee brand BrewCraft. Founded by a group of passionate coffee enthusiasts, BrewCraft didn’t just sell coffee; it offered a journey. By narrating the story of their coffee beans’ origin, the meticulous roasting process, and the dedication to sustainability, BrewCraft transformed a simple product into an experience. This narrative resonated with consumers, creating a loyal customer base that extended beyond the product itself.
Know Your Audience
Effective communication is a two-way street, and understanding your audience is pivotal. Conducting thorough market research to identify the demographics, preferences, and pain points of your target audience enables brands to tailor their communication strategy accordingly. Whether it’s through social media analytics, surveys, or direct customer interactions, gaining insights into the psyche of your audience is a foundational step toward impactful communication.
For instance, the fitness apparel brand FlexFit didn’t just cater to fitness enthusiasts; it understood them. Through social media engagement and customer feedback, FlexFit learned that its audience valued not only functionality but also a sense of community. This insight led to the creation of a communication strategy that emphasized the brand as more than just a clothing line but a lifestyle choice. By aligning its messaging with the aspirations and values of its audience, FlexFit built a community around its brand, fostering long-term customer loyalty.
Consistency is Key
Building brand recognition requires consistency across all communication channels. From the logo and color scheme to the tone of voice in marketing materials, a cohesive brand identity fosters familiarity and trust. This consistency should extend to both online and offline channels, creating a seamless brand experience for consumers.
Consider the case of the skincare brand RadiantGlow. Through meticulous attention to detail, RadiantGlow ensured that its visual identity, from packaging design to social media graphics, reflected the brand’s commitment to natural ingredients and a clean aesthetic. This consistency not only enhanced brand recall but also communicated a sense of reliability and authenticity to consumers.
Embrace the Digital Landscape
In today’s interconnected world, a robust online presence is non-negotiable. Social media platforms, websites, and digital marketing play a pivotal role in amplifying a brand’s message. Engaging content, regular updates, and interactive campaigns contribute to building a digital ecosystem that resonates with the target audience.
Fashion brand ChicVogue exemplifies the power of embracing the digital landscape. By leveraging Instagram, TikTok, and other social media platforms, ChicVogue not only showcased its latest designs but also actively engaged with its audience. User-generated content, behind-the-scenes glimpses, and interactive polls created a dynamic online community around the brand, amplifying its reach and impact.
Be Adaptable and Responsive
In the ever-evolving landscape of business, adaptability is a prized virtue. Brands need to be agile in responding to market trends, customer feedback, and unforeseen challenges. Whether it’s addressing a customer concern on social media or pivoting the brand message in response to shifting consumer preferences, adaptability ensures that a brand remains relevant and resonant.
During the COVID-19 pandemic, many brands had to adapt swiftly to the changing economic and social landscape. For example, the restaurant chain FreshBites, known for its dine-in experience, quickly pivoted to emphasize its takeout and delivery options. Through transparent and empathetic communication, FreshBites conveyed its commitment to customer safety while adapting to the new normal. This responsiveness not only retained existing customers but also attracted new ones seeking flexible dining solutions.
Measure and Iterate
The journey from zero to impact is an ongoing process, and measuring the efficacy of communication strategies is essential. Utilize analytics tools to track key performance indicators (KPIs), such as website traffic, social media engagement, and conversion rates. Regularly reviewing these metrics provides valuable insights into what is working and what needs adjustment.
Technology company TechInnovate exemplifies the importance of measurement and iteration. Through A/B testing of email marketing campaigns, website layouts, and social media ad creatives, TechInnovate refined its communication strategies to align with audience preferences. This iterative approach not only improved the brand’s effectiveness in reaching its target audience but also allowed it to stay ahead of industry trends.
Final Thoughts:
From establishing a compelling narrative to navigating the intricacies of the digital landscape, the steps to effective communication for new and emerging brands are diverse and dynamic. By understanding the power of storytelling, knowing your audience, maintaining consistency, embracing the digital landscape, being adaptable and responsive, and continually measuring and iterating, brands can transform from obscurity to impact. In a world saturated with options, the ability to communicate effectively is the key that unlocks the door to success, allowing brands to not only survive but thrive in the competitive business landscape.
The spirits market experienced a deceleration in demand, dropping to 2.2% growth in the quarter concluding in September. This marks a reversal from the robust 7-15% growth observed in the preceding two years. The downturn is attributed to diminished sales of mass-priced products, elevated taxes, and a high base. Although whisky, gin, and vodka witnessed volume increases ranging from 3-13%, sales in the rum and brandy category declined, according to industry executives referencing the latest data from the excise department.
“In general, the regular category or the popular category is having muted growth as far as the industry is concerned. Certain states, which are big states like Karnataka, increased the duty by 20%. There is an impact on the demand at that price point. In UP, there is some down trending,” said Dilip Banthiya, chief financial officer at Radico Khaitan during its earnings call.
In the period spanning July to September, whisky retained its dominant position as the largest segment, constituting two-thirds of the total spirits demand. It experienced a growth of 3.2% despite a substantial baseline.
Sales of brandy and rum declined by 0.7% and 0.3%, respectively. In contrast, vodka witnessed a robust growth of 13.1%, while gin sales saw a notable increase of 10.6%, albeit from a lower starting point, as indicated by the excise data.
While sales of mass-priced whiskey dropped by 4.5%, there was notable pressure on this segment. In contrast, premium products, particularly whiskey, exhibited growth ranging from 4% to 18%.
“The overall spirits industry after very strong growth in the post- Covid years has normalised to a steady state. Consumers continue to aspire for better quality products and brands,” said Bikram Basu, chief strategy and marketing officer at Allied Blenders and Distillers which saw newer brands – Sterling Reserve and ICONiQ Whiskies – each crossing sales of million cases annually.
During the initial half of the calendar year, the spirits market in India demonstrated a 10% expansion. In the quarter concluding in June, it sustained a growth rate of 7%, standing out as the sole discretionary category to maintain robust momentum amidst consumer cutbacks in other lifestyle segments like apparel and electronics.
Typically, the December quarter marks a peak period for spirits, driven by weddings, festivals, and the winter season.
USL, the producer of Johnnie Walker and Smirnoff, reported that September experienced subdued demand due to the delayed festive season, and October did not show significant improvement. The company noted a slowdown in discretionary spending during this period, and the festive uptick was not as vibrant as in previous years.
Nevertheless, companies anticipate accelerated growth in the latter half of the calendar year, which traditionally constitutes a substantial portion of liquor sales owing to the occurrence of festivals and weddings.
We remain cautiously optimistic that demand will pick up, though we don’t see the signs right now,” Hina Nagarajan, managing director at Diageo-controlled USL, told investors on an earnings call. “But we still have a big festival season to go through–Diwali and then Christmas, etc. So, we are cautiously optimistic and we are definitely investing and activating for growth.”
Jeff Bezos, the world’s third-richest person, founder, executive chairman, and former president and CEO of Amazon, is reportedly contemplating the sale of approximately $1 billion worth of the company’s shares, as per a CNBC report.
The report indicated that Bezos might consider selling a quantity ranging from 8 million to 10 million shares, equating to a sum exceeding $1 billion.
At present, neither Amazon nor representatives of Jeff Bezos have issued any statements regarding the aforementioned news report. Various media outlets have reported that Bezos, who stepped down as Amazon’s CEO in 2021, recently divested shares totaling $240 million, although this information remains unconfirmed.
Apart from his role at Amazon, Jeff Bezos is actively engaged in other enterprises, such as Blue Origin, an American aerospace company specializing in the production of rockets, spacecraft, and satellites. Blue Origin is currently exploring the potential of space tourism.
As per data from the Bloomberg Billionaires Index, Jeff Bezos possesses a cumulative net worth of $168 billion, ranking him as the third wealthiest individual globally, following Elon Musk and Bernard Arnault.
As of the current writing, the NASDAQ-listed share price of Amazon has experienced a 1.53% decline, settling at $143.9.
On Tuesday, Walmart, a key player in the retail industry, announced its plans to incorporate parcel stations into its online fulfillment centers. This strategic move aims to capitalize on the increasing demand for swift deliveries as the holiday shopping season approaches.
The move comes ahead of the pivotal Cyber Week shopping period, spanning Thanksgiving, Black Friday on Nov. 24, and Cyber Monday on Nov. 27. According to data from Adobe Analytics, online spending in the United States during this period is expected to reach $37.2 billion.
In a blog post, the company announced its goal to establish more than 40 parcel stations by the year’s end. Many of these stations are set to be operational in time for the holiday season, facilitating next-day deliveries for online shopping orders.
Walmart’s effort to accelerate deliveries reflects a substantial investment, mirroring e-commerce giant Amazon’s initiatives at its fulfillment centers. The aim is to offer faster and more cost-effective deliveries, encouraging increased frequency and larger orders from customers.
Nevertheless, consumers cautious about inflation and eager to make the most of their holiday budgets are hesitant about shelling out extra money for expedited shipping during this shopping season.
In a survey conducted by Adobe Analytics, 61% of respondents indicated a reluctance to pay for expedited shipping. Instead, they preferred the option of curbside pick-up, even for last-minute Christmas Eve purchases.
Walmart and Amazon both expressed caution regarding holiday spending this year, citing persistent inflation as a factor dampening consumer sentiment towards discretionary expenditures.
Kingdom of White, a distinguished premium menswear brand celebrated for its unwavering commitment to the profound philosophy of “For the Love of White,” proudly announces the inauguration of its latest retail outlet in Pune. This strategic expansion signifies a significant milestone in the brand’s journey, firmly establishing its presence in Pune, one of India’s culturally and commercially affluent cities. The decision to set roots in Pune reflects Kingdom of White’s recognition of the city’s distinctive amalgamation of tradition and modernity, perfectly aligning with the brand’s core values.
Located on the first floor of KOPA Mall in Koregaon Park, Pune, this store is positioned to offer a sophisticated shopping experience tailored for individuals who value the purity and sophistication of white apparel. More than just a retail space, the new outlet serves as a homage to Pune’s distinctive cultural tapestry. Kingdom of White proudly introduces its latest collection, a testament to the brand’s steadfast dedication to creating timeless, elegant, and premium-quality pieces in a color that surpasses transient fashion trends.
Entering Pune is more than a strategic business maneuver for Kingdom of White; it represents a deliberate stride towards solidifying the brand’s unique ethos within India’s retail scene. Situated in the heart of Koregaon Park, the store’s exclusive emphasis on white-themed menswear establishes it as a significant player in Pune’s dynamic retail landscape.
Vineet Haralalka, CEO said, “Kingdom of White looks forward to connecting with Pune’s diverse populace and becoming a part of its vibrant culture through our brand-new store. We believe that the brand’s timeless and elegant designs compliment the city’s unhurried pace beautifully. Our goal is to offer luxurious white apparel that the city will love.”
Mumbai-based ethnic wear brand Kalki has made its entry into Bengaluru with the opening of its first store in the city at Jayanagar, according to a press release on Tuesday. The 8,000 sq. ft. store was unveiled on November 20, with Bollywood actress Rakul Preet Singh doing the honors.
“Entering Bengaluru, where innovation thrives, we are thrilled to unveil our fourth flagship store. Nestled in the bustling heart of this dynamic city, we present a harmonious blend of ethnic grace and contemporary flair,” said Nishit Gupta, director of Kalki.
“With a reputation for curating remarkable fashion journeys, Kalki is poised to showcase the art of couture in the tech capital, inviting everyone to experience the essence of timeless fashion with us,” added Gupta.
The latest store will showcase the brand’s most exceptional collections to date, presenting the Zayra and Deme by Gabriella x Kalki ranges prominently.
Established in Mumbai in 2007, Kalki specializes in modern, ethnic Indian fashion and fusion-wear styles. Presently, the brand operates four stores across the country, located in Bengaluru, Mumbai, Delhi, and Ahmedabad.
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