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Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess...

Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...

In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...

Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...

In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...

The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...

Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...

India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...

When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...

Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...

In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...

It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...