Suba Group of Hotels partners with Hotelogix for cloud-based multi-property management system, enhancing operations and growth

March 28, 2024

Hotelogix, a leading cloud-based hospitality technology provider, announced that India’s Suba Group of Hotels has implemented its multi-property management system. Hotelogix will equip the Suba Group of Hotels with a powerful and integrated platform to automate and optimize operations across its properties. This will enable centralized control over group-wide activities, enhancing growth, revenue, and the overall guest experience.

The Suba Group of Hotels, which serves both business and leisure travellers, is a leading hospitality provider with over 100 hotels spread across 60 locations in India. It is dedicated to providing its customers with outstanding experiences and services. The group ensures a comprehensive offering with contactless check-in, banquet facilities, well-appointed business centres, and sophisticated in-house dining alternatives with menus.

In 2022, the Suba Group acquired the master franchise rights for Choice Hotels India, allowing it to expand the Clarion, Quality, and Comfort brands throughout the country. Choice Hotels India operates as a wholly-owned subsidiary of Choice Hotels International, a prominent global hotel franchisor with a portfolio of more than 7,000 properties worldwide.

Continue Exploring: Indian hospitality industry set for a record-breaking 2024: Surge in new hotel rooms expected

For over a decade, the Suba Group of Hotels managed its operations using an on-premises solution. As the group expanded and acquired brands like Choice Hotels, its portfolio strengthened to include over 100 properties. However, managing group-wide operations from the corporate office with centralized control posed a significant challenge due to the disparate on-premises solutions used across member hotels. As the group continued to grow rapidly, these on-premises systems limited their ability to gain visibility into group-wide operations, access essential operational reports and guest data, manage distribution effectively, and ensure real-time collaboration between member properties for enhanced efficiency.

“As a growing brand with over 100 properties, multiple restaurants, banquets, various room types, guest profiles, and numerous other revenue streams, efficient and centralized management of operations is crucial for our success. That’s why we chose to transition to Hotelogix’s multi-property cloud PMS platform,” stated Mubeen Mehta, CEO of Suba Group of Hotels.

Hotelogix has provided the Suba Group of Hotels with a Mobile Hotel PMS App, enabling them to monitor group and property-level operations on the move. Additionally, Hotelogix has integrated its PMS with a Channel Manager to support the group with real-time OTA distribution, enhancing sales opportunities. With the use of the Hotelogix Point of Sale (POS) system, the firm will be able to effectively oversee all of its properties’ non-room revenue-generating outlets. Additionally, the Hotelogix PMS is connected with guest communication, materials management, and third-party accounting programmes.

Apart from centrally overseeing group operations, the Suba Group of Hotels intends to leverage Hotelogix in support of its expansion and growth objectives. “We are now better prepared for the future thanks to the Hotelogix cloud. Their solid platform is the perfect starting point for us to quicken our expansion plan, allowing us to onboard new properties with the least amount of IT overhead possible,” said Mubeen.

Aditya Sanghi, CEO of Hotelogix, said, “The integration of Hotelogix marks a significant leap in the Suba Group of Hotels’ digital transformation journey.” “Made for hotel groups, our PMS provides the flexibility, usability, and scalability required for streamlined centralised operations across member properties, allowing rapid growth while offering a distinct competitive edge.”

Continue Exploring: India’s hospitality sector records 15.8% year-on-year RevPAR growth in Q4 2023: JLL Report

Varun Beverages completes acquisition of South African bottler BevCo

SnackTeam

March 28, 2024

Varun Beverages Ltd, the largest franchise bottler for PepsiCo, has announced the successful completion of its acquisition of the South Africa-based Beverage Company (BevCo) and its wholly-owned subsidiaries. The acquisition received the necessary approvals from PepsiCo Inc and the Competition Commission of South Africa. As of March 26, BevCo is now a subsidiary of Varun Beverages Ltd (VBL), as stated in a regulatory filing.

Additionally, VBL has provided a corporate guarantee of ZAR 1,500 million (equivalent to approximately INR 660 crore) to ensure credit facilities granted to BevCo by the FirstRand Bank in the region, the statement further noted.

Nevertheless, it also stated, “This corporate guarantee does not affect the company in any way.”

VBL announced in December 2023 that it would acquire all of BevCo’s stakes, including its wholly-owned subsidiaries, for an enterprise value of roughly ZAR 3 billion (about INR 1,320 crore).

Continue Exploring: PepsiCo’s key bottler Varun Beverages acquires South Africa-based Bevco for INR 1,320 Crore

BevCo holds distribution rights for Namibia and Botswana in addition to franchise rights from PepsiCo in South Africa, Lesotho, and Eswatini. It also owns beverage brands like JIVE, a bubbly lemonade, Coo-ee, a carbonated drink with classic flavours, Reboost, an energy drink, and Refreshhh, a drink with a high caffeine concentration.

BevCo operates five manufacturing facilities: two in Johannesburg, and one each in Durban, East London, and Cape Town. These facilities boast a combined installed capacity of 3,600 BPM (bottles per minute).

In a previous regulatory disclosure, VBL stated that the acquisition would facilitate the expansion of its geographical presence in Africa.

Continue Exploring: Varun Beverages eyes untapped markets with focus on production capacity and distribution expansion

South Africa is recognised as the continent’s largest soft drinks market. Projections indicate that it is expected to grow at a CAGR of 5.3% over the next four years until 2027.

VBL, which follows the calendar as a financial year, saw its net revenue rise to INR 16,042.58 crore in 2023, marking a notable increase of 21.8 percent.

With a partnership spanning over three decades with PepsiCo, VBL is expanding its business by increasing the number of licensed territories and sub-territories.

Continue Exploring: Pepsi India bottler Varun Beverages’ Q4 profits soar by 77% driven by robust demand and international expansion

Myntra’s marketplace reports positive EBITDA in Q4 2023 amid strong growth

SnackTeam

March 28, 2024

Myntra, a leading fashion e-commerce platform, announced that its marketplace division has achieved positive EBITDA (earnings before interest, taxes, depreciation, and amortisation) since the fourth quarter (Q4) of 2023.

“Myntra’s robust presence in the market, bolstered by its growing consumer base, collaborations with domestic as well as global brands, cutting-edge tech innovations, and its solid standing among premium fashion-forward consumers, has enabled its marketplace division to report positive EBITDA since the final quarter of CY 2023,” the business said.

As the first quarter of 2024 has not concluded, it remains unclear whether the entity maintains EBITDA positivity in the current quarter as well. Additionally, Myntra provides logistics, advertising, and consultancy services.

The fashion e-commerce platform owned by Flipkart experienced a net loss increase of over 30% year-on-year (YoY) to INR 782.4 Cr in the financial year 2022-23 (FY23). However, the operating revenue rose by 25% to INR 4,375.3 Cr in FY23, up from INR 3,501.2 Cr in FY22.

Continue Exploring: Myntra secures $54 Million investment boost from parent company Flipkart

“We are proud to lead the way in fashion, beauty, and lifestyle in India, achieving market-leading growth. Achieving this while maintaining profitability speaks volumes about our dedication to addressing the country’s beauty and fashion requirements. It also underscores the success of our customer-centric approach, our capability to invest in the right growth strategies, and our financial resilience, which has consistently served us well,” stated Myntra CEO, Nandita Sinha.

Meanwhile, the firm announced that monthly active users (MAUs) had increased by 33% to 60 million by the end of 2023 from roughly 45 million in 2021. It also reported a gross merchandise volume (GMV) growth that was almost twice as high as the general growth observed in the Indian online fashion business throughout the most recent holiday season.

Continue Exploring: Myntra reports robust growth, outpacing online fashion market; monthly active users surge to 60 Million

Myntra additionally emphasized its dedication to expanding into non-metro areas, providing unique products tailored to GenZs and premium fashion enthusiasts, and increasing its share of wallet in non-apparel categories. The company highlighted its aim to promote premiumization in sectors such as fashion, beauty, and direct-to-consumer (D2C) brands.

The leading e-commerce platform also provided insights into the performance of its various segments.

Myntra’s platform witnessed substantial growth across various segments, with its catalogue size expanding by more than 50% in the past year. The Direct-to-Consumer (D2C) segment recorded an impressive year-on-year (YoY) Gross Merchandise Volume (GMV) growth of over 80%.

Moreover, Myntra’s beauty segment demonstrated rapid growth, outpacing the online beauty market in India. In February 2024, the home category experienced noteworthy GMV growth of nearly 50% YoY.

Myntra’s reach extended globally, with over 400 international brands featured across fashion and beauty segments. The demand for products from Myntra’s GenZ fashion brand, FWD, surged, registering over 150% YoY growth in GMV in CY23.

Additionally, the introduction of new features such as MyFashionGPT, Maya, and AI Stylist attracted nearly 2 million monthly users at its peak.

The announcement came days after Myntra revealed its acquisition of the franchise rights for the United Kingdom’s largest fashion brand, NEXT. As a subsidiary of Flipkart, Myntra competes with other prominent players such as AJIO, owned by Reliance, Nykaa Fashion, and Tata CLiQ.

Continue Exploring: Myntra secures franchise rights to bring UK fashion retailer NEXT to Indian market

Pure veg fleet decision based on survey data, surprised by uproar: Zomato CEO

SnackTeam

March 28, 2024

Several days after Zomato announced its plans to introduce a ‘pure veg fleet,’ sparking controversy online, the foodtech giant’s co-founder and CEO, Deepinder Goyal, expressed surprise at the negative response. He clarified that the decision was made based on survey results.

“We conducted an extensive survey among individuals aged over 50. A significant majority expressed a need for a vegetarian-only option and a preference for vegetarian restaurants… So, we proceeded with the launch. We hadn’t anticipated such a strong reaction… It was only after the launch that we realized, ‘Oh! This could also happen,'” Goyal explained to the Economic Times during an interview.

The Zomato cofounder stated that the survey involved 1,600 participants, with an impressive 72% expressing support for “veg only” deliveries.

Goyal also mentioned that approximately 80% of the responses to the introduction of their green fleet were favorable, with the remaining 20% being negative.

Earlier this month, Zomato revealed its ‘Pure Veg Fleet’ adorned in green uniforms, targeting customers with a ‘100% vegetarian dietary preference’. Additionally, it introduced a ‘Pure Veg Mode’, enabling users to filter out all restaurants serving non-vegetarian food items.

Continue Exploring: Zomato launches dedicated services for vegetarian customers with exclusive ‘Pure Veg Fleet’ and ‘Pure Veg Mode

The initiative sparked controversy online, with many users questioning the implementation of a fleet with distinct uniforms. Concerns were raised regarding the possibility that various resident welfare associations (RWAs) might enforce a complete ban on Zomato delivery partners not wearing the green-colored uniform.

The company ultimately reversed its decision to introduce a green uniform for delivery partners.

“We will maintain a fleet for vegetarians, but we’ve opted to eliminate the on-ground segregation of this fleet by using the color green. Both our regular fleet and our vegetarian fleet riders will now wear the color red,” Goyal explained at the time.

Continue Exploring: Zomato reverts to red uniforms for all riders amidst social media backlash over ‘Pure Veg Mode

In the meantime, the foodtech giant remains highly favored by retail investors, with its stock consistently reaching new highs on the stock exchanges. Zomato shares surged to an unprecedented level of INR 188.95 on the BSE during Wednesday’s intraday trading (March 27). Nevertheless, the stock relinquished these gains, ending the session 1.7% lower at INR 179.50 on the BSE.

Brokerage ICICI Securities increased Zomato’s price target (PT) to INR 300, noting the company’s steady growth trajectory and projected increase in profitability in the near future.

Continue Exploring: ICICI Securities raises Zomato’s price target to INR 300, citing strong growth and profitability metrics

IPO-bound Unicommerce launches AI chatbot to aid e-commerce sellers

News

SnackTeam

March 28, 2024

Unicommerce, a Software-as-a-Service (SaaS) startup, has launched UniGPT, a GenAI platform designed to address the needs of e-commerce sellers. This platform will assist businesses by providing answers to their questions about e-commerce selling.

This launch signifies the entry of the Snapdeal-owned company into the AI domain, aiming to guide sellers on utilizing technology for seamless ecommerce operations.

At present, Unicommerce stated in a release that there are no fees associated with accessing this service.

The new initiative aims to assist both existing and prospective Unicommerce users in swiftly addressing inquiries about the optimal use of technology and how the company’s solutions can facilitate this.

Continue Exploring: Snapdeal-backed Unicommerce files DRHP for IPO, existing investors set to sell up to 2.98 Cr shares

Furthermore, UniGPT will provide insights into industry trends, enabling sellers to set internal business objectives effectively.

The product will generate responses from a content library that includes technology support pages, annual industry reports offering guidance for e-commerce sellers, and streamlined workflows that detail the usability of its products.

Kapil Makhija, MD and CEO of Unicommerce, stated, “Our aim is to empower businesses with enhanced technological insights for better decision-making. This platform will expedite query resolutions for our existing sellers, reflecting our ongoing dedication to providing comprehensive technology-driven support to businesses.”

Continue Exploring: Over 73% of Indian B2B sellers utilize AI to beat sales goals, study finds

Unicommerce is among the companies that have recently filed their draft red herring prospectus with the market regulator SEBI. The startup plans to sell up to 2.98 crore shares during its initial public offering (IPO).

According to the company, as of the quarter ending September 2023, it catered to more than 3,500 customers, oversaw 8,000+ warehouses, and processed orders from over 1,900 stores through its platform.

For the first half of FY24, it recorded a profit of INR 6.3 crore, almost matching the profit earned in the entire FY23.

Continue Exploring: IPO-bound Unicommerce reports INR 6.3 Cr PAT in H1 FY24, matching full FY23 earnings

ICICI Securities raises Zomato’s price target to INR 300, citing strong growth and profitability metrics

SnackTeam

March 28, 2024

ICICI Securities, the brokerage firm, has maintained its ‘BUY’ recommendation for the foodtech giant Zomato and has adjusted its price target (PT) to INR 300.

This indicates a potential increase of over 67% from the stock’s previous close of INR 179.5 on the BSE on Wednesday. The brokerage attributed the upward adjustment in PT to the company’s “consistent growth trajectory and ongoing improvement in profitability metrics.”

“Our 3-stage DCF-based target price is now INR 300 instead of INR 182, and we are keeping our BUY recommendation on Zomato. This adjustment reflects our updated long-term explicit forecasts, supported by the improved visibility of a consistent growth trajectory and ongoing improvement in profitability metrics. Zomato continues to be our top choice in the Indian internet sector,” stated ICICI Securities in a report.

The brokerage observed that the company is trading at a premium compared to its global peers. However, they stated that the price target (PT) is “justified” due to Zomato’s notably higher revenue and compounded annual growth rates (CAGRs) in earnings before interest, taxes, depreciation, and amortisation (EBITDA).

The brokerage projected that Zomato’s food business could see a gross order volume (GOV) growth of over 20% year-over-year until FY33. “It is projected that the EBITDA margin for food delivery will level out at around 6% of GOV. We expect advertising revenues to consistently increase food delivery take rates in the medium term, leveling off at around 21%. This is expected to raise the contribution margin to 8.5%,” the brokerage commented.

The news comes as the foodtech leader continues to set new record levels on the stock market. The stock hit an all-time peak of INR 188.95 during yesterday’s intraday trading on the BSE but closed the session 1.7% down at INR 179.50.

The stock has surged by more than 200% in the last 12 months.

Continue Exploring: Zomato’s shares reach record high of INR 175.5 amidst bullish market sentiment

This surge has mainly been driven by the favorable financial results the company has reported in the last three quarters. Zomato recorded a consolidated profit after tax (PAT) of INR 138 Cr in the December quarter (Q3) of the financial year 2023-24 (FY24), compared to INR 36 Cr in Q2 FY24 and INR 2 Cr in Q1.

Driving the stock higher are the new initiatives and tests from the Delhi NCR-based startup, such as the establishment of a plant for processing value-added food supplies for its Hyperpure business and a daily payout feature for selected restaurants to improve their satisfaction.

Consequently, several brokerages, including Jefferies, Nuvama, and Kotak, have increased their price targets (PT) for Zomato stock in recent months. While investment banking firm JM Financial has maintained the stock’s PT at INR 200, Jefferies stated earlier this month that Zomato is one of its ‘top picks’ for the next five years, anticipating the price to rise to INR 400 during this period.

Continue Exploring: Zomato among Jefferies’ top picks for next five years, anticipates 2.5X share price increase by 2029

Nevertheless, the company has encountered some controversies lately. The foodtech giant’s proposal to launch a ‘Pure Veg Fleet’ adorned with a green uniform received backlash online. Eventually, the company decided to retract the use of the green uniform for the new fleet.

Zomato co-founder and CEO, Deepinder Goyal, expressed surprise at the backlash against the introduction of the new fleet, as it had received positive feedback in a company-conducted survey prior to its rollout.

Continue Exploring: Zomato renames ‘Pure Veg’ mode to ‘Veg Only’ amid social media backlash

PN Gadgil Jewellers sets sights on INR 1,100 Crore IPO, submits DRHP to SEBI

SnackTeam

March 27, 2024

PN Gadgil Jewellers, the second-largest organized jewellery retailer in Maharashtra, has submitted its draft red herring prospectus to the Securities and Exchange Board of India (Sebi) to raise capital through an Initial Public Offering (IPO).

The company’s IPO includes a fresh equity issuance of INR 850 crore and an offer for sale (OFS) of INR 250 crore. Through the OFS, promoter SVG Business Trust will sell a portion of its equity.

The proceeds from the IPO are intended to be allocated for establishing 12 stores in Maharashtra, repaying debt, and fulfilling other general corporate objectives.

As of January, PN Gadgil Jewellers ranks as the second-largest among the prominent organized jewellery retailers in Maharashtra based on the number of stores.

Continue Exploring: Titan’s CaratLane jewellery line to make US debut in FY25

The company is also the fastest-growing jewellery brand among the major organized jewellery retailers in India, as evidenced by its revenue growth from FY21 to FY23.

Between FY21 and FY23, PN Gadgil recorded an EBITDA growth of 56.5% and also achieved the highest revenue per square foot in India in FY23.

By December 2023, the company had grown to 33 locations, with a total retail space of about 95,885 square feet. The locations are spread among 18 cities in Maharashtra and Goa, as well as one in the United States.

Furthermore, Gadgil introduced its mobile application “PNG Jewellers” in March 2022. This application enables them to keep customers informed about new designs and collections while acquainting them with the product portfolio.

In FY23, the company saw a significant increase in revenue from operations, rising 76% year-on-year to INR 4,507 crore, while the profit after tax (PAT) grew by 35% to INR 94 crore. For the period ending September 2023, revenue from operations was INR 2,628 crore, with PAT at INR 4.37 crore.

The issue’s book-running lead managers are BOB Capital Markets, Nuvama Wealth Management (which formerly operated as Edelweiss Securities), and Motilal Oswal Investment Advisors.

Continue Exploring: Jewellery consumption set for 10-12% value growth in FY24, driven by soaring gold prices: ICRA

DrinkPrime spearheads clean drinking water initiative amidst Bengaluru’s water crisis

News

SnackTeam

March 27, 2024

Every summer, groundwater levels in India decline, leading residents in multiple cities to depend on alternative water sources. A significant issue arising from this is the inconsistent water quality. Amidst this severe summer, where half of Bengaluru’s borewells have dried up and residents are apprehensive about the water quality, DrinkPrime, India’s foremost drinking water company, is pioneering the #WaterSafetyWithDrinkPrime initiative. They are going door-to-door to test and guarantee water quality, marking a groundbreaking effort in the Indian water purifier industry.

As residents increasingly rely on tankers fetching water from questionable sources, there’s growing concern about the water quality they receive. To address this, the DrinkPrime team utilizes a mobile water quality testing laboratory to visit people’s homes and provide complimentary water quality tests, ensuring the safety of their drinking water. For instance, during a water contamination crisis in July 2023, they conducted free water quality tests for all residents at the Mahaveer Ranches apartment in Bengaluru.

“We are dedicated to going an extra mile for people, especially during difficult times like the summer season. The #WaterSafetyWithDrinkPrime campaign aims to address residents’ concerns about water quality. Following a water quality test, they will receive a DrinkPrime-approved water quality report, providing peace of mind. It all starts with recognising the problem, which is what DrinkPrime’s Co-founder and CEO, Vijender Reddy Muthyala, hopes to educate people about.

Continue Exploring: DrinkPrime sets sights on 1 Lakh+ subscribers with new production facility in Hyderabad

DrinkPrime’s mobile water quality testing laboratory is currently touring various areas in Bengaluru, beginning with HSR Layout. The #WaterSafetyWithDrinkPrime initiative, launched on March 11, will continue until April 7, 2024. Conducting thorough water quality assessments, the DrinkPrime team strives to deliver comprehensive reports on seven key water quality parameters – total dissolved solids (TDS), pH, hardness, alkalinity, chlorine, chloride, and iron – to homeowners and tenants.

Discussing the initiative, Manas Ranjan Hota, Co-founder & COO of DrinkPrime, stated, “This initiative aims to make it easy for Bengaluru residents to have their water tested. All they need to do is reach out to us.”

“Water gets consumed frequently throughout the day, but people rarely pay as much attention to its quality as they do to food. “Everyone should be aware of what they’re consuming, especially those who live permanently in Bengaluru,” said Arjun Sharma, who had his water quality tested in HSR Layout.

“If Bengaluru residents come across the #WaterSafetyWithDrinkPrime initiative vehicle on the road, simply snap a photo, post it on our Instagram or Twitter, and tag us. We have an exciting surprise gift waiting for you,” mentioned Manas.

Committed to advancing water safety and tackling the challenges of water scarcity, DrinkPrime is steadfast in employing innovative solutions and technology to provide safe drinking water to communities nationwide. The 8-year-old startup was recently honored with the Inc42 Fast 42 award in the Growth category and also recorded the highest number of monthly installs in the water purifier industry in February.

Continue Exploring: DrinkPrime earns Trailblazer title at Dun & Bradstreet Startup50 awards, sets new standard for water purifier industry

Coca-Cola’s largest bottler SLMG Group appoints Costin Mandrea as new CEO

SnackTeam

March 27, 2024

SLMG Group, the leading independent bottler of Coca-Cola in India and SouthWest Asia, announced on Wednesday the appointment of Costin Mandrea as the Chief Executive Officer of its Coca-Cola operations. Mandrea brings over 25 years of experience in the beverage industry and has held key leadership positions within the Coca-Cola Bottling System across Western and Central Europe, Russia, and Japan, as stated by SLMG Group.

During his time at Coca-Cola, Mandrea has been recognized for implementing successful transformation initiatives and assuming strategic leadership roles. His contributions have significantly enhanced the company’s profitability and market presence.

Continue Exploring: SLMG Beverages launches 100% recycled PET bottles for Coca-Cola in India

SLMG Group, a company with a turnover of INR 7,000 crore, has been affiliated with Coca-Cola for over three decades.

The company holds a bottling franchise for Coca-Cola in Uttar Pradesh and Uttarakhand, producing and distributing a range of products including carbonated soft drinks, juices, and packaged drinking water.

Continue Exploring: Coca-Cola bottler SLMG Beverages set to invest INR 100 Crore in sustainable solutions this year

Winkin’ Cow and Britannia Bourbon join forces to launch Bourbon shakes

News

SnackTeam

March 27, 2024

Winkin’ Cow, a beloved milkshake brand in India under the umbrella of Britannia, has announced a partnership with Britannia Bourbon. This collaboration marks a major milestone for both brands. The introduction of Bourbon thick shakes represents a unique blend within Britannia, combining the classic taste of Britannia Bourbon with the creamy indulgence of Winkin’ Cow. This offers consumers a captivating experience that goes beyond conventional offerings.

Recognized for its commitment to innovation and quality, Winkin’ Cow has continuously set new standards since its establishment in 2018. With impressive growth, reaching a revenue of INR 100 crore in FY22, the brand has earned widespread consumer praise for its creamy texture and wide range of flavors. With the launch of Bourbon Shake, Winkin’ Cow is now venturing into a journey of flavor discovery, combining the iconic taste of Britannia Bourbon with its milkshake expertise.

Amit Doshi, Chief Marketing Officer at Britannia Industries Limited, commented, “As we celebrate 70 years of Britannia Bourbon, our collaboration with Winkin’ Cow marks an exciting new phase in Britannia’s journey. This partnership blends two cherished icons, giving birth to the Winkin’ Cow Bourbon Shake—a flavor fusion that sets a new standard for indulgence. Through this joint venture, we strive to not only pay tribute to the heritage of India’s original Britannia Bourbon biscuit but also to innovate and offer unique experiences to our consumers. The Winkin’ Cow Bourbon Shake is a testament to our dedication to quality and taste in every drink, showcasing our inventiveness and skillful craftsmanship.”

Continue Exploring: Britannia eyes diversification into chocolates, salty snacks, and fresh dairy through joint ventures, unveils aggressive growth strategy

Abhishek Sinha, Chief Business Officer – Dairy and CEO of Britannia Bel Foods Private Limited, remarked, “We are thrilled to unveil the latest addition to the Winkin’ Cow lineup, the Bourbon Shake, an innovation set to transform beverage consumption across the country. This new offering, born from the collaboration of two iconic brands within Britannia, resonates with our mission to provide consumers with more of what they love and strengthen our brand. The rising demand for flavored milk and dairy products in India underscores our dedication to innovation. As trailblazers in blending the authentic Britannia Bourbon flavor into shakes, this launch is especially significant for our brand as it expands our chocolate-flavored range to cater to the increasing demand from chocolate aficionados.”

The Winkin’ Cow Bourbon shake embodies the brand’s commitment to excellence, innovation, and meeting consumer preferences by expertly blending the unique taste of Britannia Bourbon with Winkin’ Cow’s mastery in milkshakes. Designed to captivate a younger audience, it reflects Britannia Winkin’ Cow’s strategic efforts to engage a wider demographic through innovative products.

Available at select stores and exclusively at Reliance outlets among large-format retailers, the Winkin’ Cow Bourbon shake aims to transform the Indian retail beverage scene, providing a delightful treat for consumers across the country.

Continue Exploring: Epigamia launches India’s first 25g protein milkshakes with zero sugar

1...566567568...1,402 Page 567 of 1,402

NewsHub