Amazon launches ‘Bazaar’ to target price-conscious shoppers with unbranded fashion & home products

April 8, 2024

Amazon, a leading player in the e-commerce industry, has entered the unbranded market by introducing a new vertical called ‘Bazaar’.

The new vertical is now available on Amazon India’s Android app, providing unbranded and affordable products including apparel, watches, shoes, jewellery, and luggage priced under INR 600.

With this move, the marketplace is likely targeting a larger share of price-conscious Indian customers in Tier-II, III, and beyond cities. The company stated that Amazon Bazaar will feature products from sellers, particularly those based in manufacturing hubs across the country.

“We continue to remain committed to making investments and breaking new ground for our clients and third-party suppliers. An Amazon representative said, “We’re thrilled to introduce the Amazon Bazaar marketplace on Amazon.in, where customers can browse and buy incredibly low-cost fashion and home products from sellers, especially those from manufacturing hubs across India.”

This development comes just two months after reports emerged indicating that the e-commerce giant was preparing to launch its new vertical, Bazaar.

Continue Exploring: Amazon to challenge Meesho with budget-friendly fashion vertical ‘Bazaar

Sources informed the Economic Times that the new offering will be accessible only to a specific group of users. They also mentioned that Bazaar will be prominently featured on the app.

While the company typically offers a two-day delivery timeframe, products featured on Amazon Bazaar come with a delivery estimate of four to five days.

The move is anticipated to create a new channel for Amazon to attract additional customers and will aid in diversifying its product range.

The introduction of the new offering closely follows Amazon’s foray into the logistics sector in India and the launch of a new vertical named Amazon Shipping. Moreover, Amazon’s US parent firm recently invested INR 830 Cr in Amazon Seller Services, the business’s India marketplace division.

Continue Exploring: Amazon India’s marketplace division sees INR 830 Cr investment from US parent

With the introduction of this new vertical, Amazon is directly competing with SoftBank-backed Meesho and Flipkart‘s Shopsy, both of which provide affordable options to customers and have a significant presence in the budget-friendly e-commerce segment.

The recent development comes as the e-commerce sector continues to expand throughout the country, driven by affordable internet access and increasing smartphone usage. According to a recent report by AllianceBernstein, e-commerce is experiencing significant growth in Tier II+ markets.

Based on data from December 2023, the report highlighted that Meesho experienced robust growth in markets beyond Tier-II, achieving a 32% year-on-year (YoY) increase, while competitor Flipkart observed a YoY growth of 21%.

During the same period, Amazon experienced a more modest user growth of 13%, likely due to the marketplace’s relatively higher-priced offerings compared to its competitors.

At the core of this trend is the flourishing domestic e-commerce sector, expected to reach a valuation of $400 billion by 2030, according to projections.

Continue Exploring: Amazon India adjusts seller fees, impacts various categories starting April 7

Pressed Juicery expands product line with nootropic-infused ready-to-drink coffees and matcha beverages

SnackTeam

April 6, 2024

Pressed Juicery, a US-based cold-pressed juice brand, has broadened its product range by introducing ready-to-drink nootropic coffees and matcha beverages.

The lineup includes cold brew, coffee latte, and matcha latte enhanced with mushrooms such as reishi, lion’s mane, and chaga. The brand states that these beverages are “designed to transform the morning coffee routine without causing jitters.”

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The cold brew features a blend of reishi, lion’s mane, chaga, and cordyceps, delivering a powerful morning pick-me-up. This mix of functional mushrooms boosts energy and mental clarity, providing multiple health benefits. The coffee latte includes functional mushrooms such as reishi, lion’s mane, chaga, and cordyceps, supporting sustained energy and mental focus without any added sugars.

The matcha latte, on the other hand, provides a balanced combination of matcha’s high theanine content for long-lasting energy without a crash. Equipped with components such as lion’s mane, l-theanine, chaga, and cordyceps, it improves focus and cognitive performance.

The nootropics collection is now available both in stores and online on the brand’s website.

Continue Exploring: Victor Allen’s unveils delectable ice cream-inspired RTD iced coffees

Varchas Whiskey expands its reach to Goa, offering residents a taste of its acclaimed Bourbons and Ryes

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SnackTeam

April 6, 2024

Varchas Whiskey, the pioneering Indo-American craft distillery, is excited to introduce its acclaimed small-batch whiskeys to Goa. Residents and spirit aficionados in both North and South Goa can now find Varchas Straight Bourbon and Varchas Straight Rye whiskeys available at their preferred retail stores and supermarkets.

The name “Varchas” originates from the Sanskrit term meaning “Soaring High,” symbolized by the eagle in the brand’s logo and bottle topper. Varchas whiskey offers a harmonious blend of flavors for the discerning palate. Aged for six years in new American Oak barrels, Varchas Straight Bourbon delivers a smooth and intricate taste featuring hints of wood, vanilla, caramel, and cocoa. Similarly, Varchas Straight Rye, also aged for six years in new American Oak, showcases a unique character with notes of chocolate, apricot, pepper, and a subtle smokiness. The key to Varchas’ distinctive smooth finish is attributed to the pristine waters sourced from the Michigan Great Lakes, renowned for their exceptional quality.

Continue Exploring: Godawan single malt whisky grows Its market presence, enters Punjab, Chandigarh, and Madhya Pradesh

India’s alcoholic beverage industry is witnessing a surge, fueled by an increasing appreciation for premium spirits and mixology among younger consumers. Varchas meets the demands of this evolving palate by providing a distinctive craft whiskey experience that goes beyond just a drink.

Varchasvi Shankar, a visionary leader driven by a lifelong love for whiskey, is the creative force behind Varchas Whiskeys. Under his guidance at Shankar Distilleries, Varchas was meticulously crafted as a spirit that connects cultures and continents. Reflecting this ethos, Shankar, originally from Mysore, India, shifted from the US tech industry to pursue his genuine passion – the world of whiskey. Varchas serves as a tribute to his American home and Indian heritage, creating a bridge through the universal language of premium craft whiskey, blending tradition with modern innovation seamlessly.

“Varchas honours the dedication of our skilled distillers. Every sip is a harmonious balance of flavours, reflecting generations of experience and a steadfast commitment to excellence,” said Varchasvi Shankar, founder and president.

Cricket icon Vivian Richards, with his global acclaim, serves as the Brand Ambassador for Varchas, elevating the brand’s prestige.

Continue Exploring: Tasmac unveils new budget-friendly brandy ‘Veeran’, plans to introduce 12 more affordable liquor brands

NMRC unveils unique metro-themed dining experience at Noida Sector 137 station, set for official launch on April 20

SnackTeam

April 6, 2024

The Noida Metro Rail Corporation (NMRC) has created a unique dining experience at Noida Sector 137 station, which resembles a metro rail carriage. The organisation pioneered a revolutionary fine dining idea, allowing customers to enjoy their meals in the immersive environment of a metro train.

Situated within a stationary coach, the restaurant provides seating for about 100 guests, making it ideal for gatherings, parties, and meetings with family and friends. Additionally, patrons can opt to dine outside the coach and select from a menu offering a wide range of dishes to suit various tastes.

The restaurant, which is presently open to the public on a trial basis, will officially open on April 20. After that, customers can visit the establishment between 11:30 and 12 a.m.

Continue Exploring: Fine dining on tracks: Exclusive restaurant aboard Noida’s Aqua Line metro coach set to delight guests

The NMRC has announced a soft opening for the restaurant, allowing people to place orders and enjoy a dining experience before the official launch.

However, upon the completion of staff training and infrastructure setup, the restaurant will be fully operational from April 20.

For managing the restaurant inside the metro network, the NMRC has given a nine-year contract to an agency. This action is a component of the company’s overall plan to enhance passenger experiences and generate new income.

Earlier, the NMRC leased commercial spaces to private companies for business operations and established small kiosks at metro stations, thereby fostering revenue growth and drawing in more passengers.

Continue Exploring: Uttar Pradesh set to redefine fine dining with exquisite restaurants on rail coaches

Burger King sweetens its menu with new frozen cotton candy drink

SnackTeam

April 6, 2024

Burger King has introduced a new Frozen Cotton Candy drink to its menu.

The beverage is now available across the country and features a blend of blue raspberry and cotton candy flavors. Customers can enhance it by opting for a new cold foam cloud topping for an extra fee.

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“Following the hot success of our Frozen Fanta Kickin’ Mango last summer, we’re aiming to chill out this season with our latest Frozen Cotton Candy drink,” commented Pat O’Toole, CMO of Burger King North America. “Our creative cold foam topping is yet another example of how we’re embodying ‘Have It Your Way’, offering customers the choice to enhance their frozen drinks with an extra burst of flavor.”

The brand has also introduced a digital game named Cloud Float exclusively for its reward members within the BK app. In this game, guests can earn points to redeem for crowns, food and drink rewards, as well as limited-edition merchandise.

Burger King has over 19,000 restaurants in over 100 countries worldwide.

Continue Exploring: Tamil Nadu bans cotton candy sales after cancer-causing element detected by food lab

Germany’s meat consumption reaches all-time low in 2023

SnackTeam

April 6, 2024

The consumption of meat in Germany hit an all-time low in 2023, with fewer people opting for it, according to national data.

According to figures from the Federal Information Centre for Agriculture (BZL), total annual meat consumption decreased by 0.8% year-on-year to 51.6kg.

This sets a new record low for the country, following a decrease to 52kg per person in 2022.

While the drop two years ago was primarily due to pork, the category of combined beef and veal products experienced the most significant percentage decrease in 2023. Per capita consumption in this category decreased by nearly 5% to 8.9kg.

Continue Exploring: Concerns over cultivated meat echo in EU as Austria, France, and Italy unite against production

The consumption of pork products decreased by 2.1%, reaching 27.6kg per person.

Conversely, per capita consumption of poultry rose by 7.3% to 13.1kg.

Chicken products experienced the least decrease in consumption since 2018, with a decline of 2.2%.

On the other hand, beef and veal consumption has decreased by 16.8% over the past five years, and the number of people consuming pork has fallen by almost 20%.

The BZL characterized the overall decline as a “long-term trend,” attributing it to “changing diets,” among other factors.

It further stated, “An overall heightened awareness of the impact of high meat consumption on personal health, the climate, and the environment is also likely a contributing factor.”

The BZL noted that the decline in meat consumption in 2023 was accompanied by a reduction in meat imports, which encompassed decreases in fresh meat, meat products, and canned goods imports.

According to the report, imports of pork products have experienced a “steady” decline, dropping by 8.1% from 2022 to 961,600 tonnes.

Meanwhile, exports witnessed a 13.3% decline in 2023, totaling 2.2 million tonnes.

As per the BZL’s report, meat production has suffered, although the impact varies among different categories. Pork production declined by 6.8%, reaching 4.2 million tonnes, whereas beef and veal output increased by 0.5% to 1 million tonnes. Poultry production experienced the highest growth, rising by 1.4% to 1.52 million tonnes.

Earlier this year, preliminary figures released by Destatis showed a 4% decline in meat production to 6.8 million tonnes.

Continue Exploring: Licious crowned ‘India’s Juiciest Chicken’ by National Meat Research Institute

Subway unveils new lavash-style wraps, expanding bread lineup for first time in three years

SnackTeam

April 6, 2024

Subway is set to introduce a fresh lineup of lavash-style wraps at its US eateries starting April 11, 2024.

This represents the brand’s first addition to its bread lineup in three years.

With the capacity to hold more ingredients than a standard wheat tortilla, the lavash-style flatbread, influenced by Middle Eastern cuisine, boasts a soft and airy texture that can accommodate a footlong protein serving in a six-inch wrap.

The latest menu features four lavash selections: Homestyle Chicken Salad, Honey Mustard Chicken, Turkey, Bacon & Avocado, and Cali Caprese.

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The Homestyle Chicken Salad wrap is made of lettuce, spinach, tomatoes, cucumber, red onion, and rotisserie-style chicken salad with mayo.

The Honey Mustard Chicken wrap pairs rotisserie-style chicken with lettuce, tomatoes, red onions, Monterey cheddar cheese, and a delectable honey mustard sauce.

The Turkey, Bacon & Avocado wrap offers a protein-rich choice featuring oven-roasted turkey, crispy bacon, and mashed avocado, complemented by lettuce, tomatoes, red onions, Monterey cheddar cheese, and peppercorn ranch sauce.

The Cali Caprese wrap provides a vegetarian choice featuring fresh mozzarella and avocado, garnished with lettuce, spinach, tomatoes, red onions, cucumbers, roasted garlic aioli, and parmesan vinaigrette.

Paul Fabre, Subway’s Senior Vice-President of Culinary and Innovation, commented, “Wraps have often been neglected on restaurant menus, offering uninspiring options and small portions that leave customers wanting more.”

This realisation led to the decision to redesign Subway’s wraps. We spent more than a year developing unique recipes using unique ingredients to improve the features of our new lavash-style flatbread, giving it a filling but light feel.”

Customers have the option to personalize their meals by selecting the new lavash-style flatbread for any sandwich.

The newest addition is a continuation of Subway’s transformation journey that started in 2021, striving to enhance the dining experience with fresh and improved menu choices.

In January of this year, Subway introduced Sidekicks, a fresh lineup of three foot-long snack options.

Continue Exploring: Subway unveils festive surprise with debut of Choc Mint Cookie, first addition to cookie lineup in four years

New Balance marks Pune debut with new store opening in Phoenix Mall

SnackTeam

April 6, 2024

New Balance, the renowned sports footwear and apparel brand, has opened its first store in Pune, signaling a major expansion into one of India’s vibrant urban centers. Located in the lively Phoenix Mall of the Millennium in Wakad, this store underscores New Balance’s dedication to offering a distinctive retail experience suited to the varied preferences of Indian shoppers.

After the successful opening of its store in Hyderabad, New Balance is further establishing its footprint in the Indian market by introducing its latest retail concept in Pune. The store features a carefully curated collection tailored for both professional athletes and fashion-forward individuals, reflecting New Balance’s philosophy at the intersection of sports and culture.

Radeshwer Davar, Country Manager of New Balance India, shared his enthusiasm, saying, “We are thrilled to launch our first store in Pune. Our brand aligns seamlessly with Pune’s vibrant and cosmopolitan lifestyle, making it an excellent addition to our expansion efforts across India.”

Continue Exploring: Reliance Retail’s Lee Cooper enters women’s footwear segment

The store’s design encourages community interaction, welcoming customers to discover and express their personal style in a lively environment. Visitors to the Phoenix Mall of the Millennium location will have the chance to explore New Balance’s newest innovations up close, including the highly praised Fresh Foam X and FuelCell technologies, as well as classic models like the 1080, 550, 327, and 9060.

Based in Boston, MA, New Balance has a rich history dating back to 1906 and remains dedicated to empowering individuals through sports and craftsmanship. With a worldwide team of 9,000 employees and reported global sales reaching $6.5 billion in 2023, New Balance persists in fostering positive impact in communities across the globe.

The launch of the Pune store highlights New Balance’s commitment to delivering high-quality products and engaging retail experiences, paving the way for expanded presence and interaction with customers throughout India.

Continue Exploring: Indian footwear industry set for exponential growth, projected to reach $90 Billion by 2030: GTRI Report

Titan Company reports strong double-digit revenue growth of 17% YoY in Q4 2024, driven by jewellery and emerging businesses

SnackTeam

April 6, 2024

Titan Company, a leading player in the consumer discretionary sector, recorded strong double-digit revenue growth for the quarter ended March 2024, driven by impressive performances in its jewellery and emerging business segments.

Titan’s revenue surged by 17% year-on-year in the fourth quarter, with an addition of 86 stores during the same period. The total store count now stands at 3,035.

Domestic jewellery operations saw a 19% year-on-year increase, driven by strong double-digit growth in both customer numbers and same-store sales.

The growth was consistent across both plain gold and studded jewellery segments. Tanishq expanded with new stores in Dubai and Chicago during the quarter. Out of the 27 new stores in India, 11 were under the Tanishq brand and 16 under Mia.

Continue Exploring: Titan’s CaratLane jewellery line to make US debut in FY25

The domestic business of Watches & Wearables experienced a 7% year-on-year surge, with analogue watches witnessing a 7% revenue growth and wearables showing a 2% increase.

The Helios channel, which features both Titan and international brands, saw rapid growth in the analogue portfolio with robust double-digit growth. During the quarter, 44 stores were added, including 10 in Titan World, 20 in Helios, and 14 in Fastrack.

Meanwhile, the EyeCare division saw a 1% year-on-year decrease in revenue. Titan Eye+ opened a new store in Dubai, bringing the total count to 4 in the GCC region.

In emerging businesses, Taneira experienced a remarkable 37% year-on-year revenue surge. The brand launched 11 stores in the quarter, with 8 of them marking new city additions.

The revenue from fragrances and fashion accessories grew by 12% year-on-year. Specifically, fragrance revenue increased by 9% year-on-year, while fashion accessories saw a significant jump of 18% year-on-year.

In the March quarter, Caratlane‘s business saw a 30% year-on-year increase, with the studded segment growing in line with the overall growth rate.

On Friday, Titan’s stock on the NSE closed down 0.7% at INR 3,754.65.

Continue Exploring: Jewellery consumption set for 10-12% value growth in FY24, driven by soaring gold prices: ICRA

Havmor Ice Cream unveils exciting new flavors ahead of summer, including Korean-inspired treats

SnackTeam

April 6, 2024

As the sizzling summer months approach, Havmor Ice Cream, a cherished brand of LOTTE Wellfood Co. Ltd, has introduced an enticing array of new ice cream flavors. Dedicated to innovation and meeting the changing preferences of consumers, Havmor has carefully developed a range of flavors guaranteed to satisfy every taste bud.

Komal Anand, Managing Director of Havmor Ice Cream, shared his enthusiasm for the new releases, saying, “At Havmor, we take pride in creating unique and memorable flavors, with a constant emphasis on understanding consumer preferences driving our R&D and innovation. We are introducing approximately 12 new flavors this season. Additionally, recognizing the current K-wave trend among consumers, we will be expanding the LOTTE range with new Korean-inspired products in the upcoming months. Last year, we experienced one of the hottest summers on record, and this year’s predictions are similarly warm.”

Continue Exploring: From scoops to sundaes: Ice cream sales set to soar 15-20% this summer

He added, “There is significant potential for growth in the category, with brands having a national presence growing at a CAGR of approximately 20-25% post-COVID. We anticipate this growth momentum to persist. To meet the increasing demand, we have expanded the production capacity in our existing factories and will be prepared to meet additional demand through our new factory in Pune, which will be operational from July-August 2024. We are confident that our customers will enjoy these new offerings, which are integral to our continuous efforts to expand and elevate our brand presence across India.”

The new range combines timeless classics with innovative variations, offering Indian dessert-inspired flavors like Shahi Kesar and Rajwadi Kulfi, as well as contemporary favorites such as Blueberry Cheesecake and Cookie N Cream cone. Moreover, summer specials like Ratnagiri Hapus, along with refreshing options like rose-flavored ice cream and Jaljeera & Kalakhatta, provide a diverse selection of choices.

To meet the increasing demand, Havmor has boosted its production capacity in its existing factories and is poised to unveil a new facility in Pune. These endeavors highlight the brand’s dedication to broadening its presence across India.

The new flavors, made with the finest quality ingredients, will be accessible at top retail stores, Havmor Havfunn parlors, and chosen modern trade outlets. With each scoop meticulously crafted for perfection, Havmor encourages consumers to savor a premium taste experience and stay cool in style this summer.

Continue Exploring: Baskin Robbins expands beyond ice cream: Introduces all-day snacking options and new flavors for summer

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