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Pret A Manger continues growth in India, unveils 14th store in Noida’s DLF Mall of India

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Pret A Manger
Pret A Manger

Pret A Manger, the popular chain renowned for its freshly made food and organic coffee and operated by Reliance Brands in India, has opened its 14th store in the country at the DLF Mall of India, Noida, as announced by a top company official on social media.

“In Noida, a new star has emerged! Our 14th Pret store opened yesterday, and Noida showered us with tremendous love. Thank you! Even Hamley & Hattie made an appearance to extend a warm welcome to their favorite coffee from London,” Sumeet Yadav, CEO of Hamleys/Pret India, Reliance Brands Limited, shared on LinkedIn.

The newly opened store can be found adjacent to Satya Paul and Zara, situated on the ground floor of the Mall of India.

Pret A Manger has ventured into India through a collaboration with Reliance Brands, the retail arm of Reliance Industries.

Continue Exploring: Reliance Retail launches 13th Pret A Manger store in India

In April, Reliance launched the first Pret A Manger café at Maker Maxity in Mumbai, covering 2,567 square feet and faithfully capturing the essence of the brand’s renowned London establishments. Following this, in the same month, Pret A Manger inaugurated its second Mumbai outlet at Phoenix Palladium Mall.

As of today, the café chain has active stores in various cities, including Mumbai, Gurugram, Noida, and Delhi.

Reliance Brands, a subsidiary of Reliance Retail Ventures Ltd., commenced its operations in 2007 with a mission to introduce and cultivate global brands in the luxury to premium sectors within the realms of fashion and lifestyle.

The company has established enduring exclusive partnerships spanning various sectors with both global and Indian brands, including Ritu Kumar, Bottega Veneta, Tiffany & Co., Valentino, Armani, Balenciaga, Boss, and many more.

Continue Exploring: Reliance ventures into the coffee industry with the opening of Pret A Manger’s first shop in Mumbai

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Deepika Padukone’s 82°E joins forces with Reliance Retail’s TIRA for nationwide retail expansion

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Deepika Padukone 82°E

82°E, the self-care brand founded by Bollywood actor Deepika Padukone, has announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. This partnership marks a substantial shift for 82°E, transitioning from its thriving direct-to-consumer model to a dynamic retail venture, encompassing both online and offline realms across the nation. By joining hands, 82°E remains steadfast in its dedication to embedding the ethos of self-care into the fabric of everyday life for the TIRA community, fostering simplicity, joy, and efficacy along the way.

Having championed Simplified Skincare (Cleanse – Hydrate – Protect) over the past year, while solidifying product efficacy and fostering a dedicated global community, 82°E is now poised for rapid expansion through its transformative partnership with TIRA. This collaboration sees 82°E broadening its horizons, offering its sought-after Skincare, Body Care, and Men’s range, featuring popular items like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield, on the TIRA platform. Previously exclusive to the D2C realm, 82°E products will now reach even more consumers through TIRA, with select products making their offline debut in handpicked TIRA stores across key markets in North, West, and South India.

Continue Exploring: Reliance Retail’s Tira brand steps into beauty accessories market with ‘Tira Tools’

The objective of this partnership is to make high-quality skincare products accessible to a broader audience, embracing Co-founder Deepika Padukone’s comprehensive wellness vision while utilizing Reliance Retail’s vast offline and online network as well as technological prowess.

In reference to the collaboration, Isha M Ambani, Executive Director of Reliance Retail Ventures Limited, expressed enthusiasm, stating, “We are thrilled to join forces with 82°E, a brand celebrated for its dedication to self-care and holistic well-being. This partnership advances TIRA’s mission of making attainable yet inspiring beauty accessible to all Indians, enabling us to offer our customers a selection of premium skincare products. Together, our goal is to enhance the self-care journey for consumers worldwide, introducing 82°E products to offline retail for the inaugural time.”

In regards to the collaboration, 82°E co-founder Deepika Padukone stated, “We’re excited to announce that 82°E is now available on TIRA, Online, and In-Stores.” Our common objectives of simplifying skincare and integrating self-care into daily life are what led to our collaboration. We are thrilled to provide our customers nationwide with the best of 82°E Skin care, 82°E Body Care, and 82°E Man in addition to 82°E’s Bestsellers & award-winning Formulations through TIRA’s Online and Offline platforms.

Continue Exploring: Deepika Padukone’s skincare brand 82°E set to expand product lines, channels, and global footprint in 2024

TIRA, Reliance Retail’s omnichannel retail platform, provides tailored experiences for customers and boasts a carefully curated selection of premier global and local brands, positioning itself as the ultimate beauty destination. Meanwhile, 82°E endeavors to establish itself as a premier modern self-care brand, offering meticulously sourced products spanning skincare and body care, with a focus on trustworthiness and efficacy.

Consumers can conveniently acquire 82°E products through the Tira app, website, and at designated Tira outlets.

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Fashion brand Rareism opens third outlet in Hyderabad, scaling nationwide presence to 30 stores

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Rareism
Rareism

Rareism, the women’s fashion brand by Bengaluru-based fashion retailer The House of Rare, has recently opened its third outlet in Hyderabad.

The inauguration of this new outlet signifies a noteworthy achievement for the brand, as it brings the total store count to 30 throughout India. Spanning 650 sq. ft., the store is meticulously crafted to deliver a distinctive shopping ambiance for women, showcasing an expansive array of trend-setting attire tailored to their varied tastes and requirements.

The store’s architecture evokes the ambiance of a contemporary palace, characterized by its majestic moving pillars, delivering an immersive and extraordinary experience. Its interior, illuminated by a soft, pristine white glow and adorned with elegant, cloud-like curves, eloquently exhibits our fashion statements.

Continue Exploring: Reliance Retail’s youth-centric fashion brand, Yousta, unveils its first high-street store in Mumbai

Renowned for its seamless desk-to-dinner concept, Rareism anticipates that the new outlet will bolster its market standing. As a subsidiary of Radhamani Textiles Pvt Ltd, Rareism was established in 2016 by Akshika Poddar, whose visionary leadership has been pivotal in shaping the brand’s trajectory. Grounded in a commitment to excellence and innovation, Rareism has cultivated a robust presence in the fashion realm, underscored by the inauguration of this new outlet as a testament to its achievements.

Abhishek Srivastava, Business Head of Rareism, articulated the brand’s vision, stating, “Rareism epitomizes India’s response to European fashion. We perceive ‘multifaceted’ not merely as a term but as emblematic of womanhood, and our ambition is to emerge as a comprehensive destination for women.” He further extended his gratitude to Sreeleela for her support, expressing the brand’s enthusiasm for expanding its footprint in Hyderabad.

The recently opened Rareism outlet is conveniently located on the ground level of InOrbit Mall in Madhapur, Hyderabad. It boasts an extensive selection of chic and fashionable attire tailored for women. Among its offerings is the Desk to Dinner Approach collection, encompassing both formal and casual wear. Rareism is acclaimed for its distinctive designs that embrace diversity in body types, earning it a dedicated following among style-savvy women.

Continue Exploring: Amazon launches ‘Bazaar’ to target price-conscious shoppers with unbranded fashion & home products

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Haldiram’s launches exclusive Navratri menu to elevate Chaitra Navratri celebrations

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Haldiram's Navratri menu
Haldiram's Navratri menu

As the Chaitra Navratri celebrations kick off in full swing, Haldiram’s, India’s leading multinational sweets brand and chain of restaurants, has unveiled the specially curated all-new Navratri Menu. Chaitra Navratri, which spans nine nights, is a traditional festival that honours Goddess Durga‘s holy essence through various rituals, fasting, & spiritual activities.

In harmony with the festive spirit, Haldiram’s has introduced a delightful array of dishes designed to satisfy the appetites of devout fasters. Featuring a blend of cherished classics and inventive delights, Haldiram’s Navratri Menu offers a culinary adventure brimming with delicious flavors and tantalizing textures to enhance the festive fervor. Enthusiastic food enthusiasts can savor timeless favorites like Sabudana Tikki alongside enticing newcomers like the Paneer Combo, Papdi Chaat, Tandoori Sizzler, and the elaborate Navratra Thali, encompassing both fasting and non-fasting options, among other delectable choices.

Continue Exploring: Haldiram’s Nagpur launches luxury chocolate brand ‘Cocobay’ catering to Indian taste buds

Highlighting the cultural and spiritual importance of Navratri, Kailash Agarwal, President of QSR Retail at Haldiram’s, emphasized, “Navratri holds immense significance for millions across India, and at Haldiram’s, we pay homage to these traditions with our meticulously curated Navratri Menu. Our culinary experts have meticulously crafted each dish to perfection, aiming to satisfy both the palate and the soul of devotees. We warmly welcome our patrons to partake in the celebration of Navratri’s essence with our lavish offerings at Haldiram’s Restaurants throughout northern India.”

Customers can also enjoy the convenience of having their favorite dishes from Haldiram’s delivered directly to their homes via Zomato and Swiggy during this festive season.

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Royal Orchid Hotels expands presence in East India, launches Regenta Central as first property in Odisha

Regenta Central
Regenta Central

Expanding its footprint in the eastern region of India, Royal Orchid Hotels Ltd (ROHL) has established its presence in Odisha by inaugurating Regenta Central in the picturesque coastal city of Puri. This marks ROHL’s debut property in the state and its fourth venture in East India.

Positioned to cater to tourists embarking on spiritual, wellness, or cultural journeys from all corners of the nation, Regenta Central in Puri is set to emerge as the favored accommodation choice. Nestled just 50 meters away from the Golden Beach, ROHL’s latest addition to its portfolio offers guests an ideal setting to delve into the abundant heritage of Odisha.

Chander K Baljee, Chairman & Managing Director of ROHL, expressed, “The inauguration of Regenta Central in Odisha signifies a major milestone as we propel ourselves into an assertive expansion phase for this fiscal year. With recent announcements of hotel openings and signings in Kasauli, Surat, and Mumbai within the last 10-15 days, and more on the horizon, we are committed to our aggressive growth strategy.”

“Puri, celebrated for its illustrious history and economic dependence on tourism, coupled with the religious eminence of landmarks such as the ancient 12th-century Jagannath Temple, contributes to the burgeoning tourist landscape of the state,” Mr. Baljee remarked. “This further strengthens our portfolio in the Eastern region of India.”

Continue Exploring: Royal Orchid Hotels to expand footprint in India with 30-35 new properties in the coming year

The hotel boasts 55 beautifully crafted rooms spread across four unique categories, each featuring balconies or sit-outs that offer delightful sea views. Conveniently situated just 5 kilometers away from Puri Railway Station and the revered Lord Jagannatha Temple, also known as Srikhetram locally, which serves as a spiritual cornerstone in Puri, the hotel provides guests with a truly holistic experience during their visit to the city.

Arjun Baljee, President of ROHL, expressed, “We are delighted to announce the inauguration of Regenta Central in Puri. This addition propels us toward our goal of launching 35 new hotels this year. It underscores our commitment to expanding the brand nationwide, offering our guests innovative and distinctive hospitality experiences across the country.”

Guests at Regenta Central enjoy convenient access to nearby attractions such as Pratyush Ocean World and Raghurajpur Artist Village, situated just 6 km and 10 km away, respectively. Moreover, renowned destinations like Baliharachandi Beach, Konark Sun Temple, Pipili, and Udayagiri & Khandagiri Caves are also easily reachable. Whether traveling for business, leisure, or religious reasons, Regenta Central Puri ensures a delightful and unforgettable stay for its guests.

Philip Logan, COO of ROHL, emphasized the commitment to setting unmatched benchmarks in the hospitality industry. Regarding the opening of Regenta Central Puri, he expressed confidence that the property would not only contribute to boosting the local economy but also play a pivotal role in elevating the city’s hospitality sector, enhancing its appeal to leisure and tourism.

Continue Exploring: ITC Hotels charts course for expansion, targets 70 new properties within next five years

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Erratic weather drives 10% increase in potato prices: Supply shortage felt nationwide

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Potato
Potato (Representative Image)

Potato prices have spiked dramatically owing to diminished yields caused by crop damage from erratic November rains last year.

Data from the Department of Consumer Affairs revealed that the all-India retail price of potatoes stood at INR 26 per kg on Saturday, marking a 10.18% increase month-on-month and a 32% rise year-on-year.

Potato traders noted that the wholesale prices of this kitchen essential reached INR 1,944 per quintal on Saturday, reflecting an 11.44% increase month-on-month and a 33.18% surge compared to last year. They attributed this rise to a decrease in output in two key producing states, Uttar Pradesh and West Bengal.

Continue Exploring: Vegetarian thali prices surge 7% in March on onion, tomato, potato costs; non-veg thalis drop 7%: Crisil Report

Gopal Sharma, a potato trader from Uttar Pradesh, mentioned that the current loading in cold storage is reportedly 10-12% lower. He added that farmers, due to reduced production, are holding back on selling their stocks immediately, anticipating a rise in prices.

According to traders, potato prices are anticipated to remain elevated this year due to an anticipated low overall yield. The agriculture ministry’s initial advance estimate for 2023-24 suggests that potato production is projected to decrease to approximately 58.99 million tonnes from around 60.14 million tonnes in the previous year.

Late November rains damaged the newly planted crops, prompting farmers to replant in December. However, recent April rains have caused damage to the crops that were ready for harvest.

Continue Exploring: Retail food inflation eases to 8.52% in March 2024 as prices of pulses and oils decline marginally

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FSSAI directs food outlets to clearly display nutritional data

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FSSAI
FSSAI

Food safety is a paramount concern across India, prompting the Food Safety and Standards Authority of India (FSSAI) to undertake various initiatives aimed at controlling food contamination and adulteration, both of which can result in serious health issues. In a recent endeavor, the food safety regulator has directed food service establishments to strictly adhere to regulations governing the display of information at their outlets.

As per the report, the mandate specifies that food outlets must prominently display the calorific value, allergens, and nutritional information of all the foods they offer. This initiative follows reports of discrepancies in information display across different states, prompting the regulatory body to take action.

Continue Exploring: FSSAI directs e-commerce companies to stop labeling dairy and cereal-based beverages as ‘health’ or ‘energy’ drinks

Additionally, the report highlights that the FSSAI has provided clarification regarding the flexibility granted to food outlets in utilizing different display options to present the nutritional information of their offerings. According to the regulation, “A licensee operating food outlets at 10 or more locations must display the calorific value alongside the food items listed on menu cards, boards, or booklets.”

Moreover, they are required to include details regarding allergens and nutritional value, and affix vegetarian and non-vegetarian labels next to each food item showcased on menu cards or boards.

The FSSAI emphasized that e-commerce food aggregators must procure essential information from restaurants and display it on their platforms wherever applicable.

Continue Exploring: FSSAI greenlights amendments for single food certification authority

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Magnum kicks off 2024 ice cream season with innovative mood-inspired flavors

Magnum

Magnum has kicked off the 2024 ice cream season with its first lineup of mood-inspired flavors. These innovative creations blend decadent chocolate, creamy ice cream, and a delightful surprise at the core. With this range, Magnum aims to carve out a slice of the €85 billion market, capitalizing on the 75% of consumers eager for fresh and exciting ice cream adventures.

Magnum’s ice creams have long been crafted for pure pleasure. However, their 2024 ice cream innovation, a trio of mood-inspired flavors known as Magnum Pleasure Express, seeks to elevate their premium portfolio to new heights.

Research conducted by cocoa supplier Barry Callebaut reveals that 75% of consumers globally are eager to explore new and exhilarating ice cream offerings. To capitalize on this market, the integration of fresh flavors and innovative formats is essential.

If executed correctly, the ultimate reward is a portion of the €85 billion ($91 billion) estimated global retail sales in the ice cream sector for 2024, as projected by Euromonitor.

Continue Exploring: Unilever announces spin-off of ice cream business, 7,500 job cuts planned in cost-cutting effort

“Magnum has continuously led the way in ice cream innovation. Our yearly breakthroughs significantly fuel the brand’s growth. The 2023 Sunlover & Starchaser duo from Magnum doubled the turnover achieved by our 2021 innovation,” notes Ben Curtis, Global Magnum and Luxury Brands Lead.

Ben elaborates, “Our latest flavors have been in development for two years.”

In a groundbreaking move for the brand, Magnum has combined its iconic cracking chocolate with novel ice cream flavors featuring unexpected cores. “Our aim is to whisk ice cream enthusiasts away on a journey where each bite brings a fresh sensation,” Ben remarks.

Magnum Pleasure Express marks the debut of Unilever’s first ice cream range tailored to match three distinct moods.

Magnum Euphoria draws its inspiration from happiness. This variant combines zesty lemon ice cream with a revitalizing raspberry sorbet core. Adding texture and excitement, its dense white chocolate shell is adorned with popping candy.

Chocolate, caramel, toffee, and molasses, commonly referred to as brown flavors in the food industry, are presently gaining traction among all consumers. Magnum Wonder aims to leverage this popularity by blending toffee-flavored ice cream with the surprising sweetness of a date ice cream core, all enveloped in golden chocolate and caramelized almonds.

Magnum Chill draws its flavor inspiration from blueberries. This vegan offering pairs vanilla-biscuit flavored ice cream with a blueberry sorbet core and crunchy cookie pieces, all enrobed in a luxurious vegan chocolate couverture.

Continue Exploring: Baskin Robbins expands beyond ice cream: Introduces all-day snacking options and new flavors for summer

The introduction of these ice creams in stores marks just one phase of a multi-channel customer journey.

Magnum’s acclaimed advertisements play a pivotal role in driving engagement and purchase intent. This year’s innovations will be bolstered by a media campaign showcasing Magnum enthusiasts boarding the ‘Pleasure Express’ train. The whimsical train journey culminates with an invitation for consumers to embrace the motto, “wherever pleasure takes you”.

Ben concludes, “This campaign has garnered the highest consumer test scores in Magnum’s history. It underscores our dedication to flavor innovation, our market insight, and serves as a strong indicator that we are fulfilling consumer demand.”

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H&M opens second store in Kochi, marking 62nd outlet in India

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H&M

Hennes & Mauritz (H&M), the renowned Swedish fashion brand, has recently inaugurated its 62nd store in Kerala, as revealed by a company official’s social media post. This new outlet, situated at Prestige Forum Mall in Kochi, marks the second H&M store in the city.

“Inaugurating the new Indian fiscal year with a bang! H&M has launched its second store in Kochi at Prestige Forum Mall. This expansion underscores the brand’s dedication to expansion and delivering top-notch fashion to Indian consumers,” stated Louis Coucke, H&M’s country controller for India, in a LinkedIn update.

The first H&M store in Kochi is situated in Edappally.

Over the past few weeks, the fast-fashion retailer has extended its presence across the nation by opening two additional stores in Pune and Siliguri.

Erling Persson established the Swedish fashion brand H&M in 1947.

Continue Exploring: H&M beats Q1 profit projections with smaller sales decline, sees optimistic start to Q2

The brand made its debut in the Indian market in October 2015 and now boasts 62 stores across over 30 cities in the country, according to its official website. Additionally, H&M offers an online shopping experience through its website, app, and also through the fashion e-commerce company Myntra.

In 2023 alone, the brand expanded its presence to new cities such as Bengaluru, Ahmedabad, Patna, and Mangalore.

In January, the retailer named Daniel Ervér as its new president and chief executive officer (CEO) after the resignation of its former CEO, Helena Helmersson.

Continue Exploring: H&M bolsters Indian presence with two more outlets in Pune and Bengaluru

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FroGo rides high on booming demand for frozen treats as summer heats up, CEO Mira Jhala charts expansion plans

Mira Jhala, Founder of FroGo
Mira Jhala, Founder of FroGo

As the scorching heat of summer envelops India, there’s a palpable surge in the demand for ice creams. With rising mercury, people, especially children, enjoy delights that ice cream offers. However, with dynamic innovations and shifting consumer preferences, it’s not just ice cream scoops that provide respite. The demand for frozen foods of all kinds—from popsicles and frozen yogurt to frozen fruit bars and gelato—reaches new heights as people seek out ways to beat the heat. With this, Delhi-NCR based FroGo, an online frozen food delivery brand is up for the season, led by its visionary founder and CEO Mira Jhala. In an exclusive conversation with SnackFax, Mira reflects on the past year’s achievements and anticipates the future trajectory.

“Last year was very exciting for us at FroGo. Expansion of our infra across the north zone, partnerships with many more brands and growing consumer demand – all keeping us super excited about the frozen food space,” she shared. Moving forward into the current year, Mira emphasizes three key priorities, “Frozen delivered Frozen”, consumer demand shifting rapidly towards online and expansion from ice creams to all frozen foods. This steadfast dedication has propelled FroGo’s expansion across the north zone, forging partnerships with numerous brands and witnessing a surge in consumer demand for frozen delights.

Mira launched an online frozen food delivery platform in 2022 after noticing a gap in the frozen food supply chain. The platform sources a variety of frozen food goods from food manufacturers and delivers them to users.

“The last year or two has been largely an early part of the adoption curve – many brands have been experimenting and trying out things. For the last few months, we have been seeing serious commitment from all players – large enterprises to new entrants – all going for the long haul to win over consumers via online and investing on end to end sub-zero infra via partners like FroGo.”

Speaking about opportunities this year, Mira told that the company has received confirmation on a thesis.

With multiple brands signing up for our B2B line of business, “we are seeing confirmation of that,” she said. “We believe our sub-zero facilities as well as network of frozen dark stores would prove very useful for brands for their own supply chain as well as distribution – especially since the frozen supply chain is truly broken in India.

Addressing the anticipation for the upcoming year, Mira emphasizes the industry’s momentum towards a nationwide infrastructure to support the growing demand. “The next two years are going to be important for creating a nationwide infra for us to support the massively growing demand from our brand partners.”

Continue Exploring: Frozen foods tech platform FroGo raises $1.15 Million in seed round led by Inflection Point Ventures

With an eye on technological advancements, FroGo aims to enhance supply chain visibility, operational efficiency, temperature monitoring and inventory tracking through custom-built software and apps. “Our north star is speed without error across the supply chain—from manufacturer to end consumer,” Mira affirms, highlighting FroGo’s commitment to excellence.

In light of the impending elections, Mira acknowledges the potential impact on consumer sentiment and market dynamics. However, she remains optimistic, viewing the elections as a testament to India’s democratic spirit and an opportunity for growth across sectors, including the frozen food industry.

“We are lucky and honoured to be a part of such an exciting period in India. The entrepreneurial spirit of enterprises like FroGo, among others, will propel India’s growth story ahead. Election season has an impact on all sectors, large or small. Over time, we have noticed an impact on consumer sentiment, stock market sentiment, and investor attitude. “We anticipate that elections will have a significant positive impact on our industry,” she added.

Continue Exploring: From scoops to sundaes: Ice cream sales set to soar 15-20% this summer

Delving into consumer behavior, Mira elucidates the evolving landscape driven by digital media and e-commerce. “I have no doubt that both will continue to develop. This allows for new businesses to emerge and capitalise on the shift in medium. Not only must familiar brands transition to the new medium, but newer brands must also provide good product quality, inventory availability across geographies, and customer assistance, just as consumers expect from well-known larger brands. Our sector has one key requirement: we deal with frozen food, which must be delivered within minutes – and frozen. As a result, inventory and the supply chain are critical,” she explained.

As demand for frozen food rises, companies like FroGo are preparing to capitalize on this potential market opportunity by improving the cold supply chain. FroGo raised $1.15 million in seed funding last year, marking a critical milestone in its mission to revolutionize the frozen food sector.

While acknowledging the allure of familiar brands, she underscores the importance for emerging brands to prioritize product quality and accessibility. “Consumers are hungry. We at FroGo are creating the sub-zero highway for frozen foods—brands just need to drive their trucks on our highway!” Mira remarks, emphasizing the company’s role in facilitating access to a diverse range of frozen delights.

As FroGo sets its sights on expansion, Jhala expresses enthusiasm for tier 1 and 2 cities, recognizing the untapped potential beyond metropolitan areas. With a focus on accessibility and outreach, FroGo endeavors to bridge the gap between urban and non-metro markets, catering to the diverse needs of consumers across geographies.

Continue Exploring: BigBasket teams up with Chef Sanjeev Kapoor to introduce frozen foods brand ‘Precia’, targets INR 100 Crore in online sales by 2026

“Non-metro cities and towns have consumers who are aware and hungry – as they are mostly underserved. It is definitely very exciting for us to ensure that our sub-zero highway reaches tier 1 and 2 at the earliest and we are working on it. But remember the bulk of business is still coming from metros. The density of consumers and volumes are larger in metros – hence our sub-zero network will be denser in metros,” she told us.

With an eye towards the future, FroGo lists high goals for the season to come, such as growing the number of dark storefronts & adding new brands. “Last season, when we were just getting started, there were roughly 15 stores; this season, we intend to have 100 throughout the northern area. Dark stores are the FroGo sub-zero network’s endpoints. To serve the dark stores, new feeder mother hubs in other locations must be established. Another significant measure is expanding into other frozen categories by partnering with more ice cream businesses. “This season has a lot in store,” she remarked.

Looking ahead, she expects a rise in demand for exotic tastes and guilt-free options, indicating Indian consumers shifting preferences. “Indian consumers are excited about creative brands that offer international flavours. Simultaneously, there is an increasing desire for desi cuisine. She goes on to state, “We have observed a surge in demand seeking guilt-free options.”

Continue Exploring: JustDeliveries raises $1 Million to provide cold chain solutions for frozen food brands and restaurants

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