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The chilli craze in India isn’t just a passing food fad. It’s officially a full-blown flavour takeover. From your evening pack of chips to...

Monika Alcobev Limited, one of India’s biggest names in premium wine and spirits distribution, just popped a milestone of its own — it’s officially...

Reliance Consumer Products is reportedly in the final stretch of negotiations to acquire a controlling stake in Shunya, a zero-sugar, herb-infused beverage brand from...

Wah! Puchka Wah! Litti, a Kolkata-born quick service restaurant brand putting a clean and modern spin on desi street food, has just scooped up...

Kriti Sanon is blowing out birthday candles this week with more than just film accolades to her name. Her skincare label, HYPHEN, has quietly...

As it readies itself for a public listing later this year, SoftBank-backed Lenskart is making moves that signal where it wants to go next—straight...

Dyson has rolled out its latest campaign, The Difference is Dyson, and it brings Deepika Padukone back into the spotlight—not just as a brand...

Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour...

For years, food labels told the truth — but only in size 8 font on the back. That’s changing.As health-conscious Indian consumers start asking...

What do sneakers and snack packs now have in common? Numbered drops.With fast-moving goods flooding the market, brands in India will now be using...

Food packaging in India is no longer a one-way street. Consumers stomach it by touching the packaging, playing with it, drawing on it, and...

Snack is not the issue — portion is.With becoming health conscious being a way of life, Indian consumers nowadays have started questioning not just...