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Saugata Gupta Bets on Foods: Marico’s Saffola Oats, Honey & Snacks May Outgrow Edible Oils’ 19% Share by 2028 

Growth
Homegrown FMCG giant Marico expects its packaged food business under Saffola to outgrow its edible oil vertical within the next three to four years,...

“Land in 10 Minutes?” Zepto Joins Hands with India’s Largest Branded Land Developer HoABL Ahead of Its India Listing Plans

Quick Commerce
Quick commerce player Zepto has rolled out one of its most unusual brand tie-ups yet, joining hands with The House of Abhinandan Lodha (HoABL),...

ITC Food Tech Scales 60 Kitchens Across 5 Cities, Adds Pan-Asian Brand Sansho and Pilots Aashirvaad Thalis in Bengaluru Corporates

Growth
ITC, best known for everything from cigarettes to cookies, is quietly building its next big bet in food. Under the banner of ITC Food...

Varun Alagh Rings the Alarm: Local FMCG Brands Steal Share with Aggressive Pricing, While Honasa Posts Double-Digit Gains

FMCG
India’s fast-moving consumer goods market is in the middle of a quiet but telling churn. Regional and younger brands are beginning to punch above...

Delhi Milk Scheme Pours Fresh Energy into NCR Dairy Market with Cow Milk Launch, 22 New Booths, and 1,100+ Outlets

Retail & Ecommerce
The Union government has widened the reach of its flagship Delhi Milk Scheme (DMS) with the launch of cow milk products and a new...

TMRW House of Brands Secures ₹437 Crore from ServiceNow Ventures, Plots AI-Led Scale-Up for Gen-Z and Millennial Fashion

INVESTMENTS
Aditya Birla Group’s digital-first fashion arm, TMRW – House of Brands, has secured a ₹437 crore investment from ServiceNow Ventures, marking one of the...

Curefoods’ EatFit Enters ₹2,000-Cr Protein Market with 24g Whey + 1 Billion Probiotics in Every Scoop

Uncategorized
Bengaluru-based Curefoods has introduced a new entrant to India’s sports and wellness market under its EatFit brand: a Whey Protein + Probiotics blend aimed...

Kimirica Bags $15M from Vikas Khemani’s Carnelian to Triple Revenue to ₹1,000 Cr, Eyes 70+ Country Push

Growth
Kimirica, the Indore-based luxury beauty and hospitality products company, has secured about 15 million dollars in fresh funding from Carnelian Asset Management LLP, headed...

Pronto Bags $11 Mn from General Catalyst, Glade Brook & Bain Capital; Plans 10,000 Worker Onboarding, ₹394 Cr Valuation in Just 4 Months

INVESTMENTS
Pronto, the Gurugram-based home services platform, has secured 11 million dollars (about Rs 96 crore) in fresh funding, co-led by General Catalyst and Glade...

Retail Intelligence Play Fairdeal.Market Raises ₹26.3 Cr; Brothers Prateek & Yash Bansal Eye 100K Retailer Network in 3 Years

Growth
Gurugram-based retail intelligence startup Fairdeal.Market has raised $3 million (about ₹26.3 crore) in a Pre-Series A round led by Incubate Fund Asia, with continued...

Desi Malts Surge 75% in 2023, Overtake Scotch for First Time; Indri, Paul John, Rampur Lead Charge

Beverages
India’s whisky shelves are looking less like a tour of Scottish highlands and more like a celebration of homegrown craft. For the first time...

Zomato Serves Star Power with Shah Rukh Khan as Brand Ambassador, Backs $20B Growth Play Against Swiggy & Zepto

Entrepreneurship
Shah Rukh Khan is now the face of Zomato. The Deepinder Goyal-led food delivery giant has signed the Bollywood superstar as its new brand...
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