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Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam

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Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam

Youthbeat, the youth-focused marketing division of SW Network, has teamed up with Myntra’s Gen Z clothing label, FWD, for a fresh and dynamic campaign led by the popular content creator Bhuvan Bam. 

Bhuvan Bam Teams Up for a Dynamic Campaign 

Known for his relatable humor and distinctive Instagram sketches, Bhuvan brings his unique touch to showcase FWD’s bold and trendy fashion lines, resonating strongly with younger audiences.

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The campaign features a 90-second reel where Bhuvan’s well-loved characters bring humor and relatability to everyday scenarios while spotlighting FWD’s vibrant styles. Packed with slang and humor rooted in current cultural trends, the reel has struck a chord with viewers, elevating FWD’s appeal as a go-to brand for Gen Z fashion.

Top Executives Opine on this Collaboration 

Vijay Sharma, Senior Marketing Director at Myntra, expressed excitement about the collaboration: “Youthbeat’s deep understanding of creator-driven marketing played a pivotal role. This campaign captures the essence of FWD perfectly, and we’re thrilled with the incredible response from the audience.”

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Raghav Bagai, Co-founder of SW Network, also highlighted the campaign’s impact: “FWD represents energy and style, making Bhuvan Bam’s characters the ideal choice for bringing its story to life. At Youthbeat, we strive to bridge the gap between brands and youth culture, and this campaign demonstrates how innovative ideas can drive engagement and leave a lasting impression.”

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Delhi Deli Brings Global Flavors to Greater Kailash 2

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Delhi Deli Brings Global Flavors to Greater Kailash 2

A new culinary hotspot, Delhi Deli, has arrived in the heart of Greater Kailash 2, Delhi, bringing a mix of Mexican, American, and European flavors to the city’s vibrant food scene.

Delhi Deli Boasts Incredible Attributes 

The restaurant’s interior, featuring terracotta tones and deep red wine-colored walls, strikes a balance between cozy and inviting. Despite its intimate size, the space feels open and welcoming. For those who enjoy dining with a view, the rooftop offers the perfect escape—overlooking the lively GK2 market, complete with the charm of an open pizza station.

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The menu is as diverse as it is tempting, catering to all tastes with an array of options that include fresh salads, small plates, hearty pasta, all-day breakfast classics, sandwiches, burgers, and an impressive lineup of 20 different pizzas.

Founder Describes the Essence of the Restaurant 

Founder Jayesh Singh describes Delhi Deli as more than just a place to eat. “For us, it’s about storytelling through food. Each dish is a blend of flavors, cultures, and creativity coming together to craft something truly special,” he explains.

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Mumbai to Experience Nando’s Signature Spice with New Restaurant Openings

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Mumbai to Experience Nando’s Signature Spice with New Restaurant Openings

Nando’s, the popular South African chain renowned for its signature flame-grilled PERi-PERi chicken, is making its way to Mumbai. 

Nando has a Stellar Reputation 

The brand, known for its bold, spicy flavors, is preparing to bring its unique taste to the city with plans to open five “Casas” – the affectionate term for Nando’s restaurants, meaning “home” in Portuguese. These locations will include spots at Terminal 2 of Mumbai airport and in major shopping malls.

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This exciting move follows the brand’s successful presence in Delhi and a warm welcome in Hyderabad’s newly opened outlet. “We’re extremely excited to bring Nando’s to Mumbai, a city that’s known for its love of bold flavors and has been eagerly anticipating our arrival,” said Sameer Bhasin, CEO of Nando’s India.

Nando’s USP is its Top Notch Cooking 

Nando’s takes pride in using only fresh, high-quality ingredients in all its marinades, bastings, and sauces, which are free from artificial colors and flavors. The signature flame-grilling method ensures the chicken is cooked to perfection, and the range of PERi-PERi spice levels lets guests tailor their meal to their taste. 

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“We’re confident that Mumbai will fall in love with our flame-grilled chicken, burgers, veggie options, and more,” added Karan Kapur, Executive Director of K Hospitality Corp, Nando’s joint-venture partner in India. “But as always, Nando’s is about more than just the chicken – it’s an experience.”

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ONDC’s Namma Yatri: The UPI Moment for the Ride-Hailing Industry

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ONDC’s Namma Yatri: The UPI Moment for the Ride-Hailing Industry

India’s ride-hailing sector is witnessing a revolution with the rise of Namma Yatri, a zero-commission platform designed to empower drivers and create a fairer ecosystem. Built on the Open Network for Digital Commerce (ONDC), Namma Yatri takes a bold step away from traditional models by ensuring that drivers keep 100% of their earnings through its subscription-based approach.

Transforming Lives with a Driver-First Model

“Namma Yatri has already impacted over 5 lakh drivers, helping them collectively earn Rs 1,100 crore since its launch,” shared Shan MS, co-founder of Namma Yatri, at a recent media event. “This isn’t just a business model—it’s a movement to provide financial stability and uplift livelihoods,” he added.

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The ONDC’s latest whitepaper highlights the immense economic potential of open-network platforms. It estimates that platforms like Namma Yatri could generate an economic impact of Rs 3 lakh crore over the next five years. By removing commission fees, the app is expected to save drivers Rs 20,000 crore annually, while fueling additional economic activity of Rs 51,000 crore to Rs 67,000 crore. Moreover, this model could boost GST revenues by Rs 1,000 crore as household spending rises.

Scaling Up and Looking Beyond Borders

With plans to expand into three to five cities in the coming months, Namma Yatri is also considering taking its platform international. Its mission aligns with ONDC’s principles of decentralization, openness, and interoperability, fostering an inclusive marketplace that benefits both drivers and riders.

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Dr. Pramod Verma, the visionary behind Aadhaar and UPI, sees immense potential in this approach. “Namma Yatri exemplifies how peer-to-peer models on open networks can transform industries. It’s like the UPI moment for mobility—empowering drivers, cutting costs for riders, and placing India at the forefront of digital innovation and inclusivity,” he remarked.

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Cricket Icon Sachin Tendulkar Joins Forces with Kissht as Investor and Ambassador

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Cricket Icon Sachin Tendulkar Joins Forces with Kissht as Investor and Ambassador

Kissht, a digital lending platform based in Mumbai, has forged an exciting long-term partnership with cricket legend Sachin Tendulkar, marking a milestone for India’s fintech landscape.

Sachin Tendulkar Partners with an Exciting Lending Platform 

As part of the collaboration, Tendulkar steps in not only as an investor but also as the brand’s inaugural ambassador. This alliance connects his iconic reputation with Kissht’s mission of delivering transparent and accessible financial services to the masses.

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Kissht Eyes Growth with this Partnership 

The partnership aims to propel Kissht’s growth and solidify its reputation as a reliable provider of quick and easy credit solutions. Tendulkar will be featured in upcoming marketing campaigns that highlight the company’s commitment to efficiency, transparency, and inclusivity in financial services.

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Sharing his thoughts on the partnership, Tendulkar said, “I’m thrilled to be a part of Kissht’s journey. The brand’s focus on making financial services accessible to all resonates deeply with me. I look forward to helping them build one of the most trusted digital financial platforms in India, empowering people to achieve their dreams through the power of finance.”

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Decathlon Embraces Rival Brands in India to Boost Online Sales

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Decathlon Embraces Rival Brands in India to Boost Online Sales

Decathlon, a French retailer, is expanding its online presence in India by listing products from competitors such as Adidas and Garmin, alongside its own offerings. 

Decathlon Begins to List Rival Brands on its Platform 

While Decathlon stores across the country continue to sell their branded products, around 15-20% of its US $529 million (Rs. 4,500 crore) annual revenue in India now comes from online sales, with footwear contributing 30% and apparel making up 32%.

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Globally, Decathlon generates about a quarter of its revenue from third-party brands. However, in India, the company primarily focuses on selling its own branded products, including everything from running shoes to mountaineering gear, in line with local regulations.

India’s FDI Regime is Smartly Crafted 

India permits 100% Foreign Direct Investment (FDI) in single-brand retail, where a company can sell multiple products under its own name. This strategy is used by companies like Decathlon, Ikea, Nike, and Adidas. However, FDI is restricted in multi-brand retail, which involves offering a range of brands under one roof.

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A Decathlon India spokesperson explained that while the company showcases third-party products to provide customers with a broader selection, it directs them to the brands’ own websites for purchasing and delivery. Decathlon’s global CEO, Barbara Martin Coppola, mentioned last year that the company was in discussions with the Indian government to explore the possibility of selling third-party products directly in its stores.

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Zepto Appoints Shashank Shekhar Sharma as New CXO to Lead Café Business

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To strengthen its café business, Zepto has appointed Shashank Shekhar Sharma as the company’s new Chief Experience Officer (CXO). 

Taking the helm at a crucial moment, Shashank is set to lead Zepto Café into the highly competitive food-tech sector with a focus on innovation and customer satisfaction.

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Zepto Co-founder Praises New Appointee

Zepto’s co-founder and CEO, Palicha, praised Shashank’s contributions, saying, “Shashank is an outstanding operator. I’ve had the chance to learn a lot from his precise approach, strategic thinking, and most importantly, his unwavering focus on delivering the best for customers. He has built Zepto Café from the ground up, and I’m confident he’s the right person to turn it into one of India’s largest QSR brands.”

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New CXO Brings a Whole Lot of Experience 

Shashank has played a pivotal role in shaping the journey of Zepto Café since its launch. Reflecting on his new role, he shared, “I’m excited to take on this challenge at such an important time for Zepto Café. The online café model is changing the way urban India experiences food and beverages, combining speed, quality, and convenience. As we expand our menu, we’ll continue to carefully curate offerings that uphold our standards of consistency and taste. I’m eager to collaborate with our teams, sellers, and partners to build on our success and keep delivering exceptional experiences to our customers.”

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Tata Group Dismisses Reports of Starbucks Leaving India as ‘Unfounded’

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Tata Group Dismisses Reports of Starbucks Leaving India as ‘Unfounded’

Tata Consumer Products Ltd (TCPL) dismissed reports on Thursday claiming that Starbucks was planning to exit the Indian market, calling them “unfounded.” 

The Tata Group, in a 50:50 joint venture with US-based Starbucks Corporation, operates Starbucks cafés in India, where the brand remains the dominant café chain.

The State of Starbucks in India

As of the end of September, Starbucks had 457 stores across 70 cities in India and aims to expand this number to 1,000 by FY28. For the fiscal year 2024, the company reported a 12% increase in revenue from operations, reaching Rs 1,218.06 crore. However, its losses widened to Rs 79.97 crore from Rs 24.97 crore in FY23, primarily due to its aggressive expansion strategy.

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In terms of marketing, Starbucks saw a 26.8% rise in promotional expenses, totaling Rs 43.20 crore, while royalty payments amounted to Rs 86.15 crore, according to financial data from the business intelligence platform Tofler.

Reports of Starbucks Leaving India

These reports of Starbucks potentially leaving the Indian market came after speculation about high operating costs, mounting losses, and competition from cheaper local alternatives. In response, TCPL issued a regulatory filing on Thursday, firmly denying the claims as “baseless.”

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Starbucks entered the Indian market in October 2012 through its joint venture with Tata Group, with its first store opening in the Elphinstone Building in Mumbai.

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Blinkit Appoints Former Flipkart Executive Vipin Kapooria as Chief Financial Officer

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Blinkit Appoints Former Flipkart Executive Vipin Kapooria as Chief Financial Officer

Blinkit, the quick commerce platform owned by Zomato, has appointed Vipin Kapooria as its new Chief Financial Officer (CFO). 

Kapooria, a seasoned finance professional with over 16 years of experience, steps into the role as Blinkit’s first full-time CFO since 2022, signaling the company’s intent to bolster its financial strategy in an increasingly competitive market.

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Vipin Kapooria Gets Appointed New CFO of Blinkit

Kapooria’s impressive track record includes key leadership positions at Flipkart, where he served as Vice President and Business Finance Head for the mobiles, electronics, and large appliances divisions. 

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Kapooria’s Stellar Corporate Career 

His career also spans roles at prominent companies like OYO and Yum! Restaurants, the operator of brands such as KFC, Pizza Hut, and Taco Bell in India. As a chartered accountant with deep expertise in business finance, Kapooria’s appointment is seen as a strategic move by Blinkit to enhance its financial planning and operational efficiency as it navigates the fast-paced quick commerce industry.

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After ₹8 Lakh Investment and No Returns, YouTuber Decides to Quit

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Nalini Unagar, a YouTuber known for her cooking channel Nalini’s Kitchen Recipe, has decided to leave the world of content creation after three years of effort and an investment exceeding ₹8 lakh. 

Despite her dedication, Nalini revealed that she hasn’t earned any income from her channel, prompting her to make this tough decision.

YouTuber Shares her Struggles 

In a series of emotional posts on X, Nalini shared her struggles and announced that she is selling her kitchen equipment and studio gear. “After failing in my YouTube journey, I’m selling all my kitchen accessories and studio equipment. If anyone is interested, please let me know,” she wrote.

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She further opened up about the financial strain her channel placed on her. “I invested around ₹8 lakhs in setting up a kitchen, buying studio equipment, and promoting my channel. The result? Zero earnings,” she admitted in another post.

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Heartfelt Story Goes Viral, Netizens Empathise 

Nalini’s honesty struck a chord with many, sparking conversations about the challenges of thriving in the competitive world of online content creation. While some followers urged her to reconsider, she explained her decision to step away. “I dedicated three years to this platform, creating more than 250 videos. But the response was far from what I had hoped for. I’ve now deleted all my content and decided to move on,” she shared.

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