Kylie Jenner is extending her beverage brand Sprinter beyond alcohol with the launch of k2o, a new functional hydration line positioned at the intersection...
Brokerage firm UBS has lowered target prices for Eternal and Swiggy, citing rising competitive pressures in India’s quick commerce space. However, it has retained...
Proda has officially entered the functional beverage market with a differentiated proposition: a protein-infused soda designed for everyday lifestyle consumption rather than gym-focused use...
The wellness industry has clearly moved beyond the era of celebrity endorsements, with brands like IM8 and NOBULL redefining how athletes participate in brand...
Emami Ltd has moved to acquire 100 percent ownership of Axiom Ayurveda, marking a strategic expansion into the fast-growing functional beverages space. The company...
Tendercuts is preparing for a new phase of expansion after stabilising its business and achieving profitability, marking a turnaround from the operational challenges it...
Unilever is intensifying its focus on India as a key growth engine, with plans to pursue smaller, high potential acquisitions aimed at capturing premiumisation...
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