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Radico Khaitan’s Magic Moments Vodka achieves remarkable milestone, sells 6.3 Million cases, surpassing INR 1000 Crores in FY24

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Magic Moments Vodka

Radico Khaitan Limited, a leading IMFL company, has achieved a remarkable milestone with its flagship brand, Magic Moments Vodka. In the fiscal year 2024, the brand exceeded expectations by selling over 6 million cases, totaling sales worth INR 1000 Crores. This achievement signifies a substantial growth for Magic Moments Vodka compared to the previous fiscal year’s sales of 5.2 million cases.

Since Radico Khaitan introduced Magic Moments Vodka into the premium category in 2006, it has swiftly become a favorite among consumers, firmly establishing itself as India’s premier vodka brand and the 7th largest globally until last year. With forthcoming rankings, it is poised to climb higher this year. Currently commanding a nationwide market share of 60%, the brand has witnessed an impressive 21% volume growth compared to the previous year, a testament to its strong appeal and consumer preference. Magic Moments Vodka’s success can be attributed to its ability to captivate consumers with its smooth and refined flavor, coupled with innovative marketing strategies, resulting in unprecedented sales figures.

Continue Exploring: Radico Khaitan reports 26.43% rise in Q4 FY24 net profit

Expanding its range of spirits, Magic Moments made a splash with the recent introduction of Pink Vodka and the Holi Hai Edition towards the close of the financial year. The enthusiastic response from consumers underscores the brand’s keen market insight, making substantial contributions to its overall sales. Magic Moments Vodka offers a wide range of products in both the Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle. Additionally, the brand offers a selection of ready-to-drink vodka-based cocktails, catering to the diverse palate preferences of its consumers.

Continue Exploring: Radico Khaitan launches flavor-filled Magic Moments Remix Pink Vodka

Moreover, favorable word-of-mouth endorsements have bolstered the brand’s reputation and widespread acclaim. Given that newcomers to the liquor scene frequently seek recommendations, Magic Moments Vodka’s well-established name and exceptional quality have positioned it as a top choice for first-time liquor consumers, thereby playing a crucial role in its sustained success within the vodka market.

Abhishek Khaitan, the Managing Director of Radico Khaitan, expressed his enthusiasm, stating, “This milestone is a testament to Radico Khaitan’s unwavering dedication to delivering excellence to our consumers, as well as the relentless efforts of the Magic Moments team. It’s more than just a celebration for our brand or the company; it’s a tribute to the remarkable support and loyalty of our consumers. Their trust and backing have elevated Magic Moments Vodka to become a household name in India’s liquor industry, crafting memorable experiences for consumers across the nation.”

He further commented, “Throughout the years, Magic Moments Vodka has shown unwavering commitment as the country’s premier vodka brand, constantly innovating with new products, implementing strategic and relevant marketing campaigns, and cultivating a mutual passion for music, all to provide captivating consumer experiences.”

Continue Exploring: Radico Khaitan’s Rampur Asava honored as Best World Whisky in the 2023 John Barleycorn Awards 

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KFC India unveils four refreshing beverages to beat the scorching summer heat!

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KFC beverages

As temperatures rise across the country, everyone is wondering: how can we beat the heat KFC India has the perfect solution: four uniquely refreshing beverages that not only beat the heat but krush it! These icy cold drinks are a must-try this scorching summer.

Cool off with the classic Krush Lime, the perfect blend of Indian masala and lemony zest.

For those who enjoy minty flavors, try the Virgin Mojito, a refreshing mix of lemon, muddled mint, and chilled soda.

Continue Exploring: Premiumization trend boosting growth in food chains like KFC, McDonald’s, and Popeyes: ICICI Securities Report

Next on the summer beverages menu is the Masala Pepsi, a spicy twist on the cult classic. Finally, there’s the Mountain Dew Mojito, a tangy blend of mint and lime topped with refreshing Mountain Dew.

Starting at just INR 59, KFC’s new range of refreshing summer drinks is the perfect way to beat the heat.

Beat the heat at a nearby KFC restaurant and sample all four beverages through dine-in or takeaway.

Continue Exploring: Yum Brands goes high-tech: AI set to reshape operations at Pizza Hut, KFC, and Taco Bell

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Indian authorities inspect Everest & MDH units following bans by Singapore & Hong Kong

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MDH and Everest Spices
MDH and Everest Spices (Representative Image)

Indian authorities have engaged with top spice brands Everest and MDH, which have faced bans in Singapore and Hong Kong due to the detection of ethylene oxide. Inspections of their manufacturing facilities have been conducted, and recommendations for corrective actions have been made. “We have held three consultations with the industry,” a senior official noted, emphasizing the industry’s earnest approach in addressing the issue and ensuring compliance with maximum residue limits. It was noted that certain export samples failed to meet standards in the aforementioned countries, prompting the recommendation of corrective actions based on these findings.

Continue Exploring: After Hong Kong Ban, New Zealand investigates contamination concerns in MDH and Everest Spice products

“We are ensuring that supply chain issues are addressed so that those products can be traced to countries, and country-specific guidelines are met with,” said the official. They emphasised that the testing, storage, transportation, and production of spices were all covered by the inspections. All spices exported to Hong Kong as well as Singapore must now undergo an ETO test, according to a statement made earlier this month by the Spices Board of India, the main organisation in charge of spice exports. In 2022, the ministry also required ETO testing for spices going to European markets. In addition, the board has released extensive guidelines that cover this matter and include alternate sterilisation techniques like irradiation and steam sterilisation.

The guidelines also outline standards for packaging, transportation, sample handling, and testing. Non-compliance with ETO regulations by Everest and MDH in Singapore and Hong Kong resulted in the recall and ban of certain batches of their products from these markets.

Hong Kong prohibits the presence of ETO in its food products, while Singapore maintains a limit of 50 parts per million. In the EU, the allowable limit ranges from 0.02 to 0.1 mg per kg. The American Spice Trade Association has acknowledged that ETO is permitted for use in spices. According to US regulations, 7 ppm of ETO and 940 ppm of 2-chloroethanol (2-CE) are allowed. “There is a lack of standardization in ethylene oxide limits or testing protocols globally,” added another official.

Continue Exploring: MDH and Everest spice controversy threatens over half of India’s spice exports, urgent action needed: Report

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Yousta unveils its first North Indian store in Prayagraj, inaugurated by Bollywood actor Rajkumar Rao!

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Yousta

Yousta, Reliance Retail‘s youth-focused fashion brand, has launched its first store in North India, situated in Prayagraj at SP Marg, Civil Lines. This significant expansion was highlighted by the presence of Bollywood actor Rajkumar Rao, who inaugurated the store, bringing a touch of celebrity to the event.

At the launch event, Rajkumar Rao delved into the extensive collection, appreciating the stylish and budget-friendly fashion choices offered by Yousta. His presence emphasized Yousta’s commitment to providing trendy yet affordable clothing tailored for fashion-forward youth.

Continue Exploring: Yousta unveils second Pune outlet with Bollywood star Shraddha Kapoor adding glamour to the grand opening

Since its establishment in August 2023, Yousta has swiftly expanded its presence across India, establishing stores in Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and now Uttar Pradesh. Yousta’s goal is to captivate young shoppers with a broad array of complete outfits, unisex apparel, character-themed merchandise, and weekly fashion additions featured in its “Starring Now” collection. These offerings are priced below INR 999, with the majority of items available for under INR 499.

The fresh outlet in Prayagraj boasts a contemporary, technology-integrated shopping ambiance, equipped with self-checkout stations and charging points, guaranteeing a smooth shopping journey for customers. Yousta places a strong emphasis on community involvement and environmental consciousness. By partnering with local non-profit groups, the store encourages patrons to contribute old garments, aligning with their dedication to community welfare and eco-friendly practices.

Continue Exploring: Reliance Retail’s youth-centric fashion brand, Yousta, unveils its first high-street store in Mumbai

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Pizza Hut names Kalen Thornton as global chief brand officer

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Kalen Thornton
Kalen Thornton

Pizza Hut has appointed Kalen Thornton as its global chief brand officer. Thornton will join the company, reporting to Pizza Hut Division Chief Executive Officer, Aaron Powell, effective June 10.

Taking on this position, Thornton will spearhead Pizza Hut’s worldwide brand strategy, directing marketing efforts across 110 markets and territories. Additionally, Thornton will steer the brand towards a fresh era of significance, leveraging strategic and compelling customer engagements both offline and online. This entails ensuring Pizza Hut’s enduring status as a cultural emblem remains intact.

Continue Exploring: Pizza Hut appoints Carl Loredo as president of Pizza Hut U.S.

In his previous role, Thornton served as vice president of sports and entertainment marketing at PepsiCo North America. Leading partnerships and fostering brand affinity across sports and entertainment properties, he utilized media, content, and activation investments to drive growth for the beverage portfolio. Within PepsiCo, Thornton also assumed the role of Chief Marketing Officer of Gatorade. Prior to his tenure in the beverage industry, Thornton held various marketing leadership positions at the Nike and Jordan brands over nearly ten years, where he played a key role in implementing transformative brand initiatives.

“He is an innovator and an established leader who knows exactly how to deliver memorable moments for customers,” Powell stated. “Kaleen is the ideal leader to help us connect with a new generation through a shared love of pizza, as she has a proven track record of building renowned international businesses. His joining our team to help us advance Pizza Hut makes me very happy.”

“I strongly believe that ingenuity community, as well as culture are strong catalysts for bringing people together,” Thornton stated. The opportunity to contribute to Pizza Hut’s illustrious history as a company that transcends boundaries fills me with great pride. I’m excited to contribute to the legendary brand’s continued relevance and growth.”

Continue Exploring: Pizza Hut makes bold entry into burger business with new ‘Cheeseburger Melt’

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GST authorities working on registration mechanism for ‘shared warehouse’ for e-commerce suppliers

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Warehouse
Warehouse (Representative Image)

GST authorities are developing a framework to address taxation and registration concerns pertaining to shared warehouses operated by e-commerce firms, an official said. These warehouses serve as storage spaces for goods from multiple suppliers, thereby presenting unique challenges for taxation and registration.

The taxation quandary concerning warehouses has surfaced due to multiple suppliers geo-tagging the same warehouse as their ‘additional place of business’ under Goods and Services Tax (GST) regulations.

The official stated, “We are exploring the feasibility of implementing a ‘shared workplace’ or ‘coworking space’ concept for warehouses managed by e-commerce companies, where goods from multiple suppliers are stored.”

Continue Exploring: Ecommerce industry backs govt’s mandatory quality norms for consumer reviews

According to Goods and Services Tax (GST) regulations, suppliers to an e-commerce platform can store their goods at a shared warehouse. Nevertheless, these suppliers are mandated to include the warehouse as an additional place of business in their GST registration.

The official explained that when multiple taxpayers register at a single warehouse, the geo-tag displays the same address for all. This alerts tax officers to the possibility of fraudulent registration, as it suggests numerous taxpayers operating from a single location.

Another concern is that the warehouse, where multiple suppliers store their goods, should not bear responsibility for the default of a single supplier. Furthermore, the official added, there is a risk that tax officers could link such liabilities to the e-commerce operators themselves, potentially impacting their businesses.

Earlier this month, Central and state GST officers convened to discuss the registration of warehouses managed by e-commerce companies.

“The concept is currently under discussion. The feasibility of implementing a shared workplace model for e-commerce warehouses will be deliberated upon by the law committee, and subsequently presented to the GST Council,” stated the official.

The law committee within the GST Council consists of officers from both central and state tax departments.

Continue Exploring: Ecommerce sees modest Q1 growth at 12-15%, industry anticipates 20% uptick by April

Rajat Mohan, Executive Director at Moore Singhi, noted that the evolution of e-commerce has compelled numerous companies to operate shared warehouses, catering to multiple suppliers, with some facilities accommodating thousands of suppliers.

Recently, GST authorities introduced geo-tagging, mandating taxpayers to furnish geo-tags for all registered premises. This enables tax officers to precisely locate the registered taxpayers’ premises.

Mohan emphasized that a situation where multiple taxpayers share the same address could result in unwarranted scrutiny for both the taxpayers and the companies overseeing these warehouses. This poses a substantial challenge that requires resolution at the industry level.

He suggested that GST authorities ought to contemplate establishing a mechanism to distinguish warehouses separately and train tax systems to prevent merging the tax payment record of these facilities with those of the registered suppliers therein.

Mohan added that an enhanced tax system should allow geotags to clearly distinguish between warehouses and individual taxpayers. This distinction would enable tax officers to conduct more precise risk assessments and reduce undue harassment.

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ISKCON’s ‘Maha Prasad’ now available for online order via govt’s ONDC platform

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Maha Prasad

The revered ‘Maha Prasad’ from the International Society for Krishna Consciousness (ISKCON) is now readily available to order online via the Open Network for Digital Commerce (ONDC).

The International Society for Krishna Consciousness (ISKCON) has teamed up with the indigenous logistics platform Shiprocket to distribute the Prasad to devotees and seekers nationwide.

T. Koshy, MD and CEO of ONDC, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), commented, “The presence of ISKCON’s ‘Maha Prasad’ on the ONDC network exemplifies the evolving digital commerce landscape, blending sacred traditions with contemporary convenience.”

Continue Exploring: Govt-backed ONDC sees rapid adoption, CEO T. Koshy expects tenfold merchant growth in coming year

Shiprocket has affirmed its commitment to providing a seamless and dependable delivery service, ensuring that devotees receive the Maha Prasad with the same reverence and sanctity experienced at ISKCON temples worldwide.

“In the realm of material perception, ‘Prasadam’ serves as both sustenance and remedy, silently leading us towards inner peace and contentment,” expressed Gauranga Das from ISKCON.

“The network advises to visit the Paytm and Mystore buyer apps on ONDC to place an order for Maha Prasad,” stated the network.

Established on December 31, 2021, ONDC has devised a facilitative model aimed at revolutionizing digital commerce, significantly enhancing the penetration of retail e-commerce throughout India.

During April, ONDC successfully facilitated 7.22 million transactions and onboarded over 5 lakh sellers.

Continue Exploring: ONDC facilitates 7.22 Million transactions in April, onboards over 5 Lakh sellers

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Avantra by Trends continues nationwide expansion with 73rd store opening

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Avantra by Trends
Avantra by Trends

Avantra by Trends, an ethnic wear brand under the vast umbrella of Reliance Retail, has inaugurated its 73rd retail outlet in Hyderabad, marking another milestone in its nationwide expansion, as announced by a company official on social media.

Situated at Aparna Neo Mall, Nallagandla, the recently unveiled store represents the seventh establishment of the brand in Hyderabad and the tenth within Telangana.

“Incredibly excited to unveil Avantra’s grand debut at Aparna Neo Mall, Nallagandla, Hyderabad. We’re committed to delivering an unparalleled shopping journey,” shared Sudhir Dnyanval, Head of Business Development at Avantra by Trends, in a post on LinkedIn.

The brand provides a wide array of products, encompassing sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewelry, and accessories.

Continue Exploring: Bootstrapped ethnic fashion brand Libas surpasses INR 500 Crore revenue milestone in FY24; eyes 60-70% growth and seeks first round of funding

The retailer opened its 72nd store three months ago at LuLu Mall Thiruvananthapuram, Kerala, following the launch of its 71st store at Phoenix Marketcity Mall, Kurla West, Mumbai.

Reliance Retail introduced Avantra by Trends in September 2021, establishing it as an exclusive concept store for sarees and women’s ethnic wear in Bengaluru.

Presently, the company operates in more than nine states, spanning Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Odisha, West Bengal, Assam, and Uttar Pradesh.

Established in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It offers a diverse range of products including food, grocery, jewelry, apparel, footwear, toys, home improvement items, electronics, and agricultural implements under different sub-brands. Together with other subsidiaries and affiliates of Reliance Retail Ventures Ltd (RRVL), it runs an integrated omni-channel network comprising over 18,836 stores.

The company possesses and manages fashion and lifestyle labels such as Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta, and Ajio.

Continue Exploring: Reliance Retail’s upscale fashion chain Azorte expands Bengaluru footprint with new store launch

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Ethnix by Raymond charts aggressive expansion, targets 250 stores across India by fiscal year end

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Ethnix by Raymond
Ethnix by Raymond

Ethnix by Raymond, a brand specializing in ethnic wear, is on a trajectory for rapid expansion, aiming to significantly boost its retail presence to 250 stores across India by the end of the fiscal year 2024-25, as stated by a senior company official.

Bidyut Bhanjdeo, the Chief Business Officer of Ethnix by Raymond, mentioned that the ethnic wear brand is targeting the launch of more than 130 stores this fiscal year. Their emphasis lies on regions with a dense presence of ethnic wear consumer brands, especially in tier 2 and 3 cities, constituting approximately 85 percent of the market.

During the previous fiscal year, the company opened 56 stores, bringing the total to 114 as of March 31st, 2024, according to a regulatory filing. Looking ahead, the main strategy for expanding the retail store network is through an asset-light franchise model.

Continue Exploring: Ethnic wear brand Soch launches first international store in Canada, eyes global expansion

Bhanjdeo mentioned that currently, approximately 20 percent of the stores are company-owned and company-operated, requiring significant capital expenditure. The rest are franchise-operated.

In discussing the brand’s investment strategies, he highlighted marketing, expanding the footprint, technology, and team building as the key pillars of the company’s investment focus.

He shared, “Our focus this year will be on significantly increasing investments in marketing campaigns. Cinema, being a significant medium for us, allows us to showcase brand ads on 700 screens across India.” Ethnix is also directing investments towards attracting young talent and improving its technology infrastructure.

Within the ethnic wear category, Ethnix by Raymond mostly serves the mainstream luxury market. Bhanjdeo stated that although the company intends to grow, there are no urgent plans to enter the women’s division in the next three to four years. Instead, strengthening the men’s segment and expanding into smaller markets continue to be the major priorities.

The ethnic wear market is undergoing a transition from being largely unorganized to becoming more organized.

Continue Exploring: Men’s ethnic wedding wear demand surges: Sherwanis lead the trend as sales jump by 25%

Approximately 65% of the market is currently engaged in unorganised business activities. Nonetheless, a 15% increase in the organised sector’s share is predicted. While Ethnix’s share in this market is still in the single digits, organised companies are expected to capture half of the market by 2027, according to Bhanjdeo.

Although digital penetration in the ethnic wear segment lags behind offline sales due to the product’s nature, Ethnix maintains a strong omnichannel presence. “We’ve established a significant digital footprint through partnerships with influencers,” Bhanjdeo elaborated. Nonetheless, the core business remains centered around physical stores, with the digital strategy primarily focused on brand building rather than direct sales.

Ethnix by Raymond is aiming to double its sales every 2-3 years, with a vision of eventually running 450 stores, subject to market conditions and the impact of inflation. “Our aspiration is to sustain growth and secure a greater market share in the organized ethnic wear segment,” Bhanjdeo concluded.

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Retailers scale back MDH and Everest spice stocks amid contamination concerns

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MDH and Everest Spice Mixes
MDH and Everest Spice Mixes (Representative Image)

Approximately one-third (32%) of retailers are restricting supplies of branded packaged spices suspected to contain contaminants, as reported by Kirana Club, a grocery retail networking platform with 1.8 million kirana stores in its network.

Hong Kong, Singapore, and Nepal have implemented restrictions on the sale of certain variants of spices from the MDH and Everest brands, claiming that they exceed the allowable level of ethylene oxide.

Anshul Gupta, the founder of Kirana Club, stated that despite the controversy, the overall sales of branded spices have been minimally affected.

“The issue hasn’t reached widespread awareness yet. Those who are informed tend to associate the problem with just two specific brands rather than the entire category,” Gupta said. He noted that some retailers are keeping limited stocks of the two affected brands until the situation settles.

Continue Exploring: Nepal bans import, sale of Everest and MDH spices over ethylene oxide concerns

Despite the growth of quick commerce, India’s estimated 12 million kirana, or neighborhood, stores still account for over three-fourths of annual sales of groceries, staples, and daily essentials.

Following the controversy over contaminants in spices, the All India Consumer Products Distributors Federation, representing FMCG distributors, advised retailers to reduce their inventory of branded spices.

MDH and Everest did not respond to inquiries regarding retailers limiting their stocks.

Continue Exploring: MDH and Everest spice controversy threatens over half of India’s spice exports, urgent action needed: Report

Early last month, Hong Kong banned several variants of MDH and Everest spice powders. Around the same time, Singapore recalled certain Everest spice variants, citing levels of ethylene oxide exceeding permissible limits. Long-term exposure to this chemical is believed to pose a cancer risk.

Both companies refuted the allegations regarding the presence of ethylene oxide in their products.

In a statement, MDH reassured buyers and consumers that they do not utilize ethylene oxide at any stage of storing, processing, or packing their spices.

Continue Exploring: After Hong Kong Ban, New Zealand investigates contamination concerns in MDH and Everest Spice products

In a statement, a spokesperson for Everest asserted that their exports undergo clearance only upon receiving necessary approvals from the Spice Board of India. They emphasized that their products are both safe and of premium quality.

The spokesperson clarified that Everest’s products were not subjected to bans in either Hong Kong or Singapore. They explained that Singapore’s food safety authority referred to Hong Kong’s recall alert and requested the Singapore importer to recall and temporarily withhold the product for additional inspection. This, they emphasized, was a standard procedure and not a ban.

Meanwhile, the national food safety regulator is currently testing samples of all branded spices to identify any presence of ethylene oxide. In a related development, the Ministry of Commerce announced that the Spices Board has implemented measures to guarantee the safety and quality of Indian spice exports to Singapore and Hong Kong concerning ethylene oxide residue.

Continue Exploring: Spices Board issues comprehensive guidelines to curb ethylene oxide contamination in Indian spice exports

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