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Yousta unveils its first North Indian store in Prayagraj, inaugurated by Bollywood actor Rajkumar Rao!

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Yousta

Yousta, Reliance Retail‘s youth-focused fashion brand, has launched its first store in North India, situated in Prayagraj at SP Marg, Civil Lines. This significant expansion was highlighted by the presence of Bollywood actor Rajkumar Rao, who inaugurated the store, bringing a touch of celebrity to the event.

At the launch event, Rajkumar Rao delved into the extensive collection, appreciating the stylish and budget-friendly fashion choices offered by Yousta. His presence emphasized Yousta’s commitment to providing trendy yet affordable clothing tailored for fashion-forward youth.

Continue Exploring: Yousta unveils second Pune outlet with Bollywood star Shraddha Kapoor adding glamour to the grand opening

Since its establishment in August 2023, Yousta has swiftly expanded its presence across India, establishing stores in Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and now Uttar Pradesh. Yousta’s goal is to captivate young shoppers with a broad array of complete outfits, unisex apparel, character-themed merchandise, and weekly fashion additions featured in its “Starring Now” collection. These offerings are priced below INR 999, with the majority of items available for under INR 499.

The fresh outlet in Prayagraj boasts a contemporary, technology-integrated shopping ambiance, equipped with self-checkout stations and charging points, guaranteeing a smooth shopping journey for customers. Yousta places a strong emphasis on community involvement and environmental consciousness. By partnering with local non-profit groups, the store encourages patrons to contribute old garments, aligning with their dedication to community welfare and eco-friendly practices.

Continue Exploring: Reliance Retail’s youth-centric fashion brand, Yousta, unveils its first high-street store in Mumbai

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Pizza Hut names Kalen Thornton as global chief brand officer

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Kalen Thornton
Kalen Thornton

Pizza Hut has appointed Kalen Thornton as its global chief brand officer. Thornton will join the company, reporting to Pizza Hut Division Chief Executive Officer, Aaron Powell, effective June 10.

Taking on this position, Thornton will spearhead Pizza Hut’s worldwide brand strategy, directing marketing efforts across 110 markets and territories. Additionally, Thornton will steer the brand towards a fresh era of significance, leveraging strategic and compelling customer engagements both offline and online. This entails ensuring Pizza Hut’s enduring status as a cultural emblem remains intact.

Continue Exploring: Pizza Hut appoints Carl Loredo as president of Pizza Hut U.S.

In his previous role, Thornton served as vice president of sports and entertainment marketing at PepsiCo North America. Leading partnerships and fostering brand affinity across sports and entertainment properties, he utilized media, content, and activation investments to drive growth for the beverage portfolio. Within PepsiCo, Thornton also assumed the role of Chief Marketing Officer of Gatorade. Prior to his tenure in the beverage industry, Thornton held various marketing leadership positions at the Nike and Jordan brands over nearly ten years, where he played a key role in implementing transformative brand initiatives.

“He is an innovator and an established leader who knows exactly how to deliver memorable moments for customers,” Powell stated. “Kaleen is the ideal leader to help us connect with a new generation through a shared love of pizza, as she has a proven track record of building renowned international businesses. His joining our team to help us advance Pizza Hut makes me very happy.”

“I strongly believe that ingenuity community, as well as culture are strong catalysts for bringing people together,” Thornton stated. The opportunity to contribute to Pizza Hut’s illustrious history as a company that transcends boundaries fills me with great pride. I’m excited to contribute to the legendary brand’s continued relevance and growth.”

Continue Exploring: Pizza Hut makes bold entry into burger business with new ‘Cheeseburger Melt’

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GST authorities working on registration mechanism for ‘shared warehouse’ for e-commerce suppliers

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Warehouse
Warehouse (Representative Image)

GST authorities are developing a framework to address taxation and registration concerns pertaining to shared warehouses operated by e-commerce firms, an official said. These warehouses serve as storage spaces for goods from multiple suppliers, thereby presenting unique challenges for taxation and registration.

The taxation quandary concerning warehouses has surfaced due to multiple suppliers geo-tagging the same warehouse as their ‘additional place of business’ under Goods and Services Tax (GST) regulations.

The official stated, “We are exploring the feasibility of implementing a ‘shared workplace’ or ‘coworking space’ concept for warehouses managed by e-commerce companies, where goods from multiple suppliers are stored.”

Continue Exploring: Ecommerce industry backs govt’s mandatory quality norms for consumer reviews

According to Goods and Services Tax (GST) regulations, suppliers to an e-commerce platform can store their goods at a shared warehouse. Nevertheless, these suppliers are mandated to include the warehouse as an additional place of business in their GST registration.

The official explained that when multiple taxpayers register at a single warehouse, the geo-tag displays the same address for all. This alerts tax officers to the possibility of fraudulent registration, as it suggests numerous taxpayers operating from a single location.

Another concern is that the warehouse, where multiple suppliers store their goods, should not bear responsibility for the default of a single supplier. Furthermore, the official added, there is a risk that tax officers could link such liabilities to the e-commerce operators themselves, potentially impacting their businesses.

Earlier this month, Central and state GST officers convened to discuss the registration of warehouses managed by e-commerce companies.

“The concept is currently under discussion. The feasibility of implementing a shared workplace model for e-commerce warehouses will be deliberated upon by the law committee, and subsequently presented to the GST Council,” stated the official.

The law committee within the GST Council consists of officers from both central and state tax departments.

Continue Exploring: Ecommerce sees modest Q1 growth at 12-15%, industry anticipates 20% uptick by April

Rajat Mohan, Executive Director at Moore Singhi, noted that the evolution of e-commerce has compelled numerous companies to operate shared warehouses, catering to multiple suppliers, with some facilities accommodating thousands of suppliers.

Recently, GST authorities introduced geo-tagging, mandating taxpayers to furnish geo-tags for all registered premises. This enables tax officers to precisely locate the registered taxpayers’ premises.

Mohan emphasized that a situation where multiple taxpayers share the same address could result in unwarranted scrutiny for both the taxpayers and the companies overseeing these warehouses. This poses a substantial challenge that requires resolution at the industry level.

He suggested that GST authorities ought to contemplate establishing a mechanism to distinguish warehouses separately and train tax systems to prevent merging the tax payment record of these facilities with those of the registered suppliers therein.

Mohan added that an enhanced tax system should allow geotags to clearly distinguish between warehouses and individual taxpayers. This distinction would enable tax officers to conduct more precise risk assessments and reduce undue harassment.

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ISKCON’s ‘Maha Prasad’ now available for online order via govt’s ONDC platform

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Maha Prasad

The revered ‘Maha Prasad’ from the International Society for Krishna Consciousness (ISKCON) is now readily available to order online via the Open Network for Digital Commerce (ONDC).

The International Society for Krishna Consciousness (ISKCON) has teamed up with the indigenous logistics platform Shiprocket to distribute the Prasad to devotees and seekers nationwide.

T. Koshy, MD and CEO of ONDC, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), commented, “The presence of ISKCON’s ‘Maha Prasad’ on the ONDC network exemplifies the evolving digital commerce landscape, blending sacred traditions with contemporary convenience.”

Continue Exploring: Govt-backed ONDC sees rapid adoption, CEO T. Koshy expects tenfold merchant growth in coming year

Shiprocket has affirmed its commitment to providing a seamless and dependable delivery service, ensuring that devotees receive the Maha Prasad with the same reverence and sanctity experienced at ISKCON temples worldwide.

“In the realm of material perception, ‘Prasadam’ serves as both sustenance and remedy, silently leading us towards inner peace and contentment,” expressed Gauranga Das from ISKCON.

“The network advises to visit the Paytm and Mystore buyer apps on ONDC to place an order for Maha Prasad,” stated the network.

Established on December 31, 2021, ONDC has devised a facilitative model aimed at revolutionizing digital commerce, significantly enhancing the penetration of retail e-commerce throughout India.

During April, ONDC successfully facilitated 7.22 million transactions and onboarded over 5 lakh sellers.

Continue Exploring: ONDC facilitates 7.22 Million transactions in April, onboards over 5 Lakh sellers

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Avantra by Trends continues nationwide expansion with 73rd store opening

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Avantra by Trends
Avantra by Trends

Avantra by Trends, an ethnic wear brand under the vast umbrella of Reliance Retail, has inaugurated its 73rd retail outlet in Hyderabad, marking another milestone in its nationwide expansion, as announced by a company official on social media.

Situated at Aparna Neo Mall, Nallagandla, the recently unveiled store represents the seventh establishment of the brand in Hyderabad and the tenth within Telangana.

“Incredibly excited to unveil Avantra’s grand debut at Aparna Neo Mall, Nallagandla, Hyderabad. We’re committed to delivering an unparalleled shopping journey,” shared Sudhir Dnyanval, Head of Business Development at Avantra by Trends, in a post on LinkedIn.

The brand provides a wide array of products, encompassing sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewelry, and accessories.

Continue Exploring: Bootstrapped ethnic fashion brand Libas surpasses INR 500 Crore revenue milestone in FY24; eyes 60-70% growth and seeks first round of funding

The retailer opened its 72nd store three months ago at LuLu Mall Thiruvananthapuram, Kerala, following the launch of its 71st store at Phoenix Marketcity Mall, Kurla West, Mumbai.

Reliance Retail introduced Avantra by Trends in September 2021, establishing it as an exclusive concept store for sarees and women’s ethnic wear in Bengaluru.

Presently, the company operates in more than nine states, spanning Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Odisha, West Bengal, Assam, and Uttar Pradesh.

Established in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It offers a diverse range of products including food, grocery, jewelry, apparel, footwear, toys, home improvement items, electronics, and agricultural implements under different sub-brands. Together with other subsidiaries and affiliates of Reliance Retail Ventures Ltd (RRVL), it runs an integrated omni-channel network comprising over 18,836 stores.

The company possesses and manages fashion and lifestyle labels such as Reliance Trends, Trends Footwear, Reliance Jewels, Azorte, Centro, Fashion Factory, Yousta, and Ajio.

Continue Exploring: Reliance Retail’s upscale fashion chain Azorte expands Bengaluru footprint with new store launch

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Ethnix by Raymond charts aggressive expansion, targets 250 stores across India by fiscal year end

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Ethnix by Raymond
Ethnix by Raymond

Ethnix by Raymond, a brand specializing in ethnic wear, is on a trajectory for rapid expansion, aiming to significantly boost its retail presence to 250 stores across India by the end of the fiscal year 2024-25, as stated by a senior company official.

Bidyut Bhanjdeo, the Chief Business Officer of Ethnix by Raymond, mentioned that the ethnic wear brand is targeting the launch of more than 130 stores this fiscal year. Their emphasis lies on regions with a dense presence of ethnic wear consumer brands, especially in tier 2 and 3 cities, constituting approximately 85 percent of the market.

During the previous fiscal year, the company opened 56 stores, bringing the total to 114 as of March 31st, 2024, according to a regulatory filing. Looking ahead, the main strategy for expanding the retail store network is through an asset-light franchise model.

Continue Exploring: Ethnic wear brand Soch launches first international store in Canada, eyes global expansion

Bhanjdeo mentioned that currently, approximately 20 percent of the stores are company-owned and company-operated, requiring significant capital expenditure. The rest are franchise-operated.

In discussing the brand’s investment strategies, he highlighted marketing, expanding the footprint, technology, and team building as the key pillars of the company’s investment focus.

He shared, “Our focus this year will be on significantly increasing investments in marketing campaigns. Cinema, being a significant medium for us, allows us to showcase brand ads on 700 screens across India.” Ethnix is also directing investments towards attracting young talent and improving its technology infrastructure.

Within the ethnic wear category, Ethnix by Raymond mostly serves the mainstream luxury market. Bhanjdeo stated that although the company intends to grow, there are no urgent plans to enter the women’s division in the next three to four years. Instead, strengthening the men’s segment and expanding into smaller markets continue to be the major priorities.

The ethnic wear market is undergoing a transition from being largely unorganized to becoming more organized.

Continue Exploring: Men’s ethnic wedding wear demand surges: Sherwanis lead the trend as sales jump by 25%

Approximately 65% of the market is currently engaged in unorganised business activities. Nonetheless, a 15% increase in the organised sector’s share is predicted. While Ethnix’s share in this market is still in the single digits, organised companies are expected to capture half of the market by 2027, according to Bhanjdeo.

Although digital penetration in the ethnic wear segment lags behind offline sales due to the product’s nature, Ethnix maintains a strong omnichannel presence. “We’ve established a significant digital footprint through partnerships with influencers,” Bhanjdeo elaborated. Nonetheless, the core business remains centered around physical stores, with the digital strategy primarily focused on brand building rather than direct sales.

Ethnix by Raymond is aiming to double its sales every 2-3 years, with a vision of eventually running 450 stores, subject to market conditions and the impact of inflation. “Our aspiration is to sustain growth and secure a greater market share in the organized ethnic wear segment,” Bhanjdeo concluded.

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Retailers scale back MDH and Everest spice stocks amid contamination concerns

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MDH and Everest Spice Mixes
MDH and Everest Spice Mixes (Representative Image)

Approximately one-third (32%) of retailers are restricting supplies of branded packaged spices suspected to contain contaminants, as reported by Kirana Club, a grocery retail networking platform with 1.8 million kirana stores in its network.

Hong Kong, Singapore, and Nepal have implemented restrictions on the sale of certain variants of spices from the MDH and Everest brands, claiming that they exceed the allowable level of ethylene oxide.

Anshul Gupta, the founder of Kirana Club, stated that despite the controversy, the overall sales of branded spices have been minimally affected.

“The issue hasn’t reached widespread awareness yet. Those who are informed tend to associate the problem with just two specific brands rather than the entire category,” Gupta said. He noted that some retailers are keeping limited stocks of the two affected brands until the situation settles.

Continue Exploring: Nepal bans import, sale of Everest and MDH spices over ethylene oxide concerns

Despite the growth of quick commerce, India’s estimated 12 million kirana, or neighborhood, stores still account for over three-fourths of annual sales of groceries, staples, and daily essentials.

Following the controversy over contaminants in spices, the All India Consumer Products Distributors Federation, representing FMCG distributors, advised retailers to reduce their inventory of branded spices.

MDH and Everest did not respond to inquiries regarding retailers limiting their stocks.

Continue Exploring: MDH and Everest spice controversy threatens over half of India’s spice exports, urgent action needed: Report

Early last month, Hong Kong banned several variants of MDH and Everest spice powders. Around the same time, Singapore recalled certain Everest spice variants, citing levels of ethylene oxide exceeding permissible limits. Long-term exposure to this chemical is believed to pose a cancer risk.

Both companies refuted the allegations regarding the presence of ethylene oxide in their products.

In a statement, MDH reassured buyers and consumers that they do not utilize ethylene oxide at any stage of storing, processing, or packing their spices.

Continue Exploring: After Hong Kong Ban, New Zealand investigates contamination concerns in MDH and Everest Spice products

In a statement, a spokesperson for Everest asserted that their exports undergo clearance only upon receiving necessary approvals from the Spice Board of India. They emphasized that their products are both safe and of premium quality.

The spokesperson clarified that Everest’s products were not subjected to bans in either Hong Kong or Singapore. They explained that Singapore’s food safety authority referred to Hong Kong’s recall alert and requested the Singapore importer to recall and temporarily withhold the product for additional inspection. This, they emphasized, was a standard procedure and not a ban.

Meanwhile, the national food safety regulator is currently testing samples of all branded spices to identify any presence of ethylene oxide. In a related development, the Ministry of Commerce announced that the Spices Board has implemented measures to guarantee the safety and quality of Indian spice exports to Singapore and Hong Kong concerning ethylene oxide residue.

Continue Exploring: Spices Board issues comprehensive guidelines to curb ethylene oxide contamination in Indian spice exports

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Purabi Dairy Cooperative aims to sell 4 tons of local honey this fiscal year

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Purabi

Celebrating World Bee Day on May 20th, Purabi Dairy, Assam’s largest dairy cooperative, has announced its target to sell over 4 tons of locally-produced honey this financial year.

In May of last year, the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) launched honey as part of its ‘Purabi’ brand, procured from local beekeepers in Assam. This natural honey is sourced from the Naba Milon Beekeepers and Producers Cooperative Society Ltd., Hajo (Kamrup), as part of the NDDB’s efforts to enhance honey production through cooperative initiatives in Assam. The aim is to promote sustainable beekeeping practices and advance honey production techniques in the region.

Continue Exploring: Assam dairy cooperative, WAMUL, expands beyond milk with ‘Purabi Honey’ launch

WAMUL sources the honey and markets it under the brand name Purabi Honey.

During the initial 10 months, Purabi Dairy sold over 1.2 tons of Purabi Honey, underscoring the preference for natural and locally-produced honey among consumers.

“WAMUL provided beekeeping training to our farmers, thereby establishing a new livelihood avenue for milk producers alongside our existing dairy value chain. The training initiative, coupled with the introduction of Purabi Honey, has allowed us to offer high-quality locally-produced natural honey to our customers while simultaneously boosting farmers’ earnings. It’s a mutually beneficial ecosystem for all,” stated S K Parida, General Manager of WAMUL.

“Our customers have consistently provided positive feedback, commending the rich, genuine flavor and the purity of Purabi Honey. Initially, they sampled the product by purchasing smaller packs, but now there is a growing demand for larger packs, prompting us to introduce the half-kilogram pack,” stated S M Hussain, Marketing Representative at WAMUL.

Continue Exploring: Mother Dairy set to launch 30 new products this summer, anticipating a 25-30% surge in demand; announces INR 750 Crore investment for expansion

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Cinemas see surge in food sales, outpacing ticket revenue

cinema food
(Representative Image)

For a long time now, cinemas have offered more than just popcorn and cold drinks on their menus. Following their post-pandemic resurgence, cinemas have focused on enhancing the overall experience to entice audiences out of their homes, and it appears to be paying off. Last year, cinemas saw record attendance, with the box office surpassing INR 12,000 crore. Remarkably, in the first quarter of this year, some cinemas have reported higher revenue from food and beverage sales than from movie ticket sales.

An evening at the movies is transforming from navigating crowds to experiencing luxury. Ajay Bijli, MD of PVR INOX, shares, “At our luxury screens, food is served not by regular staff but by experts hired from the hospitality sector. I emphasize to my team the importance of delivering exceptional service to ensure moviegoers return.”

Continue Exploring: Zomato launches in-hall food delivery service at PVR Cinemas in Gurgaon, enhancing movie-goers’ experience

Yogesh Raizada, VP of Wave Cinemas, explains, “Integrating high-end restaurants, bars, and lounges with our screens is crucial for attracting moviegoers. They stay to socialize rather than just watch the movie and leave. This strategy has led to our food and beverage business not only thriving but also surpassing ticket sales.”

Bhuvnesh Mendiratta, COO of Miraj Cinemas, states, “Cinemas nationwide are striving to create environments where people want to linger, even if not for movies. However, the food must match the quality found outside, and the service must be impeccable.”

Continue Exploring: PVR INOX and Devyani International partner up to bring Costa Coffee to premium locations

Exhibitors point out that cinema halls attract far more visitors than any restaurant, requiring staff to put in significantly more effort. An usher at a cinema chain notes, “People quickly forget a bad movie, but they remember bad food and avoid those places in the future. That’s why we focus on continually improving our cinema snacks without compromising on quality.”

Devang Sampat, CEO of Cinepolis India, previously mentioned, “High-end services are transforming the moviegoing experience. Cinemas now offer gourmet dishes crafted by expert chefs, which have become immensely popular with audiences.”

Continue Exploring: Devyani International forms JV with PVR Inox to develop food courts in malls

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Ferrero launches its first sugar candy ‘Tic Tac Chewy’ to delight US consumers

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Tic Tac Chewy
Tic Tac Chewy

Ferrero Group has launched its first sugar candy, Tic Tac Chewy, at the 2024 Sweets & Snacks Expo in Indianapolis, US.

Tic Tac Chewy marks Ferrero’s inaugural innovation tailored specifically for the US market, showcasing the company’s dedication to ongoing expansion. Available in two enticing variants, Fruit Adventure and Sour Adventure, each pack boasts a fusion of five vibrant fruity flavors: cherry, apple, orange, lemon, and grape.

Continue Exploring: Alpenliebe sweetens summer with new mango flavor in Popfills Lollipop range!

Jim Klein, Ferrero USA’s chief customer officer, expressed, “In recent years, Ferrero has significantly bolstered its investment in North America, augmenting manufacturing and R&D capabilities, attracting top-tier talent, and fostering a culture of relentless product innovation. With captivating new offerings like Tic Tac Chewy, we are poised to sustain category growth and provide significant value to our retail collaborators.”

Tic Tac Chewy will hit the shelves starting in September at major retailers such as Walmart, Amazon, and Kroger, with nationwide availability anticipated by early 2025.

Continue Exploring: Burger King sweetens its menu with new frozen cotton candy drink

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