House of Biryan, renowned for its signature customizable biryani offerings, plans to inaugurate 35 new outlets in diverse locales across Delhi and Pune, elevating the total count to 45 stores by December 2025. The company anticipates revenues exceeding INR 100 crore with the expanded network, aiming to serve over 400,000 new patrons.
Mohammed Bhol, co-Founder and CEO of House of Biryan, highlights, “Biryani brands, though thriving locally, face hurdles when expanding to multiple cities. We view this as an opportunity and have addressed the challenge by conducting thorough PMFit activities before market entry.”
“We’ve undertaken numerous PMFit activities, including pop-ups and tastings, to secure on-the-ground consumer validation. Regrettably, it’s a rigorous and arduous process, but necessary for ensuring success,” he added.
Bhol noted that while biryani remains the most ordered dish on platforms like Swiggy and Zomato, it also represents the most competitive category for operation.
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Experiential Dining Concepts:
“One thing became evident when we embarked on this journey in December 2022: our emphasis on the product’s freshness, a crucial aspect often overlooked, particularly by scalable brands due to extensive food industrialization,” he remarked.
“We were equally determined to establish unique selling points for our biryani. We’ve incorporated experiential dining concepts, such as our galouti section, offering various vegetarian, chicken, and mutton galouti options, which are nearly 90% comparable to those found at an ITC hotel, but at a fraction of the cost and delivered directly to the comfort of your living room,” he elaborated.
Customization as a Key Differentiator:
Bhol emphasized that House of Biryan stands out as the sole biryani platform offering customers the opportunity to customize their own biryani.
“Typically, when you order biryani from a specific place, it arrives in a predetermined manner, with fixed components. However, that’s not our approach. With us, you have the freedom to choose your flavor, select from various protein options, and mix and match to your preference. This flexibility has significantly broadened our appeal, particularly among younger audiences,” he further explained.
He highlighted that, bearing this in mind, the company has opted not to pursue the traditional royal, Mughal route that other biryani brands have taken.
“In fact, our initial stance was clear: if you’re seeking an authentic biryani, we’re not the place for you. Instead, we concentrate on delivering a fantastic, desi, delicious, and addictive product. Our order processing time is just 11 minutes, ensuring swift delivery,” he elaborated.
Continue Exploring: The House of Biryan sets sights on rapid expansion with plans for 40 new locations in the next 18 months
