Bikanervala Foods Ltd said that it won’t be raising the prices of sweets at the moment. Instead, the company has decided to absorb the hike in rates of milk by leading suppliers Amul and Mother Dairy.
Effective Monday, Amul and Mother Dairy have raised the prices of liquid milk by INR 2 per litre.
Continue Exploring: Amul milk prices hiked by INR 2/Litre across all variants
“The recent surge in milk prices is likely to impact both consumers and small sweet shop owners, leading to higher prices for milk-related products,” noted Manish Aggarwal, Director at Bikano, Bikanervala Foods Pvt Ltd. “However, it’s worth noting that the demand for ‘mithai’ and other milk-based products may not see significant changes despite these rising costs.”
“We are absorbing the rising cost of milk & presently have no plan of passing it on to our customers,” he stated.
Aggarwal mentioned that the company is meticulously navigating between consumer price sensitivity, price elasticity, and competitive dynamics.
Considerations for Future Pricing Adjustments
“While our goal is to sustain a consistent volume momentum, should this situation persist, we may have to contemplate future adjustments to the prices of our products,” he said.
Bikanervala Foods holds a prominent position among the top players in the sweets and snacks industry.
Continue Exploring: Mother Dairy raises milk prices by INR 2/Litre in Delhi-NCR
