ABFRL‘s fashion retail brand, Style Up, has unveiled its third store in Bengaluru, as per a company announcement on social media. The latest standalone outlet is situated in Jayaprakash Nagar.
“Our third store in Bengaluru marks another milestone for us,” expressed Ekta Saran, Senior Vice President at Style Up, in a LinkedIn post. She continued, “Grateful to all our teams, colleagues, developers, and vendor partners for all the love, great work, and support as always.”
The store presents a diverse selection of retail brands from ABFRL, featuring names like Louis Philippe, Allen Solly, Peter England, and Van Heusen, designed to meet the needs of men, women, and children alike.
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Style Up, a fashion store chain with large-format outlets, was founded in 2019. Presently, the brand boasts a network of 29 stores spanning 20 cities across India.
ABFRL stands as a fashion retail enterprise under the ownership of the Indian multinational conglomerate, Aditya Birla Group.
The company possesses a portfolio of brands, including Louis Philippe, Van Heusen, Allen Solly, and Peter England. Additionally, it maintains enduring exclusive alliances with renowned international brands like Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, and Galeries Lafayette.
As of March 2023, ABFRL boasts a widespread network comprising 3,977 stores, spanning around 33,535 multi-brand outlets, and encompassing 6,723 points-of-sales within department stores across India.
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