British fashion retailer NEXT has officially entered the Indian offline retail market, opening its first exclusive brand outlet at Pavilion Mall in Pune. The launch is part of the brand’s strategic partnership with Myntra Jabong India Pvt. Ltd. (MJIPL), the wholesale arm of Myntra, which holds the licensed rights to distribute NEXT products in the country.
NEXT, known for its women’s, men’s, and children’s apparel, is betting on a mix of standalone outlets and shop-in-shop formats to build scale. The retailer has set a goal of reaching more than 50 points of sale nationwide by 2030. Currently, it operates 10 shop-in-shops inside Shoppers Stop stores, with upcoming standalone locations planned in Delhi, Mumbai, Bengaluru, and Hyderabad.
Speaking on the launch, Venu Nair, Chief of Strategic Partnerships and Omni-Channel at Myntra, said the brand has helped address consumer gaps in multiple categories. “In children’s wear particularly, India’s premium segment remains underserved. NEXT brings global-quality fashion that appeals to style-conscious parents,” he said.
A NEXT spokesperson called the Pune store opening “a pivotal moment” in the collaboration, adding that Indian shoppers would now have direct access to the company’s newest collections through an in-store experience.
NEXT has been present on the Myntra platform since 2023 and has witnessed consistent growth in demand, the companies said. Industry observers believe NEXT’s offline expansion will allow it to capture a larger share of India’s growing premium fashion market, valued at more than ₹1.2 trillion.
The push into physical retail comes at a time when several international brands are deepening their India presence through franchise and partnership-led models, with NEXT positioning itself to compete directly in the country’s expanding urban markets.










