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The Internet’s New Favorite Drink: Diet Coke Meets Protein Shake

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The Internet’s New Favorite Drink: Diet Coke Meets Protein Shake

Protein Diet Coke is the latest TikTok craze, blending Diet Coke with a flavored protein shake to create a fizzy, creamy beverage. 

How did This Trend Begin? 

The trend started with Rebecca Gordan, a teacher from Utah, whose video featuring the unique drink quickly went viral, garnering millions of views and inspiring countless recreations.

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Protein Diet Coke Goes a Step Further than its Predecessors 

This quirky concoction is reminiscent of the “dirty soda” trend that gained traction in 2022, where sodas were mixed with creamy or flavored additions. Protein Diet Coke takes it a step further by combining vanilla or caramel-flavored protein shakes—like Fairlife Core Power—with the bubbly kick of Diet Coke. The result is a drink that feels like a soda float but doubles as a low-calorie, protein-packed treat.

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Fitness enthusiasts and adventurous foodies have embraced the trend, praising it as a fun way to increase protein intake without compromising on flavor. Whether you see it as a post-workout boost or just a refreshing twist on soda, Protein Diet Coke has found its place as a social media sensation.

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Alakh Pandey’s PhysicsWallah Partners with NSDC International for Workforce-Ready Education

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Alakh Pandey’s PhysicsWallah Partners with NSDC International for Workforce-Ready Education

National Skill Development Corporation International (NSDC International) has joined hands with PhysicsWallah (PW), the edtech unicorn led by Alakh Pandey, to launch the Bharat Innovation Global Private Limited (BIG) initiative.

Alakh Pandey, Founder & CEO of PhysicsWallah had this to say about this new partnership, “Education is not a- one-size-fits-all solution, it’s a dynamic and evolving journey that requires collaboration, innovation, and adaptability. At PhysicsWallah (PW), we aim to provide support to learners with skills that prepare them for the everchanging world” 

PhysicsWallah’s New Strategic Partnership 

This initiative aims to position India as a global education hub by bridging the gap between academics and workforce demands. According to PW, BIG focuses on creating flexible, tech-driven learning pathways that prepare students and professionals for industry-relevant careers.

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BIG targets a wide audience, starting with skill training for students in classes 11 and 12, equipping them for career readiness at an early stage. It also extends its reach to ITI and Polytechnic learners, university students, and working professionals, fostering lifelong learning opportunities.

Key Details of the Program

The program also emphasizes upskilling government employees, helping them adapt to modern governance challenges and technological advancements. Through specialized training, BIG seeks to improve the delivery of public services and enhance workforce capabilities.

Continue Exploring: Zingbus Raises $9 Million in Series A Funding Led by bp Ventures

Aligned with India’s National Education Policy (NEP) 2020 and recent UGC guidelines enabling online courses, BIG underscores the growing importance of flexible, skill-based education. This initiative represents a significant step toward transforming India’s education ecosystem to meet the needs of the future.

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Glance and upGrad Partner to Bring Free Upskilling to India’s Youth

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Glance and upGrad Partner to Bring Free Upskilling to India’s Youth

Popular smart lock screen platform Glance has entered into a partnership with edtech giant upGrad to offer free upskilling. 

This partnership has upGrad providing free courses & the same is an exciting opportunity for Indian youth. 

Top Executive Opines on this Partnership 

Talking about this collaboration, Piyush Shah, Co-founder of InMobi and COO & President of Glance, said, “With Glance, we’re not only reaching millions—we’re empowering them to seize opportunities and inspire them to discover something new every moment. By bringing upGrad’s workforce-ready content directly on smart lock screens, we’re equipping users with technical expertise, soft skills, and professional development tools. We’re creating a platform that fuels career growth, closes the skills gap, and directly contributes to India’s future.”

Continue Exploring: Flipkart Partners with NCERT to Enhance Access to Educational Resources Across India

upGrad’s Intern-Zip Program

upGrad’s Intern-Zip program aims to equip young adults aged 20 to 24 with practical, job-ready skills. Glance, which connects with over 235 million users daily—nearly half of whom are under 24—has been a key platform for the initiative.

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In just three weeks since the partnership launched, upGrad’s content has already racked up more than 100 million views on lock screens.

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Zomato Hits ₹2.83 Lakh Crore Market Cap, Ahead of Indian Auto Giants

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Zomato Hits ₹2.83 Lakh Crore Market Cap, Ahead of Indian Auto Giants

In a major milestone, Zomato led by Deepinder Goya has leapfrogged two Indian automotive giants, Tata Motors and Bajaj Auto—in terms of market capitalization. 

This is yet another sign of the company’s explosive growth that only seems to be accelerating. 

Zomato Crosses a Phenomenal Milestone 

Zomato’s market capitalization has soared to around ₹2.83 lakh crore this year, marking an impressive 162% jump. This surge has propelled the company ahead of Tata Motors, valued at ₹2.79 lakh crore, and Bajaj Auto, which stands at ₹2.5 lakh crore.

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This milestone comes just in time for the Deepinder Goyal-led company’s inclusion in the benchmark Sensex on December 20. Zomato is set to replace JSW Steel, whose current market cap is ₹2.31 lakh crore.

Continue Exploring: Mili Raises $2 Million in Seed Round to Revolutionize Wealth Management with AI

A Key Indicator of the Indian Stock Market

The Sensex, managed by the Bombay Stock Exchange (BSE), comprises 30 prominent companies that meet specific criteria for financial stability and liquidity. Additions and removals from the index are based on an average six-month float-adjusted market cap. Being part of the Sensex often attracts significant attention from both domestic and international investors, as it’s widely regarded as a key indicator of the Indian stock market.

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Mili Raises $2 Million in Seed Round to Revolutionize Wealth Management with AI

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Mili Raises $2 Million in Seed Round to Revolutionize Wealth Management with AI

A new AI meeting assistant platform for wealth management firms, Mili has raised $2 million in seed funding round led by Chiratae Ventures and BoldCap.

Mili Bags Crucial Investment 

Apart from the aforementioned investors, other key investing participants included: Sparrow Capital, SFMG Wealth Advisors, Gregg Fisher of Quent Capital, and Better Capital. This crucial funding would facilitate product development, strengthen integrations, scale partnerships, and grow its engineering and customer success teams. 

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About Mili, the AI Driven Platform

Mili, founded in early 2024 and spearheaded by Chirag Gandhi, seeks to simplify operations for wealth management firms with its advanced meeting documentation software. The platform helps minimize administrative tasks by offering secure, real-time AI-powered support that seamlessly integrates with existing workflows.

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In a statement, Gandhi said: “AI in Wealth Management isn’t about technology, it’s about trust. We’ve built Mili to be the most secure, compliant, and customisable solution that empowers advisors to focus on what matters most—client relationships”

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Zingbus Raises $9 Million in Series A Funding Led by bp Ventures

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Zingbus Raises $9 Million in Series A Funding Led by bp Ventures

bp Ventures, the investment arm of bp, has committed $9 million to Delhi-based Zingbus as part of its Series A funding round.

Zingbus Gets an Enormous Investment 

Zingbus has developed a technology platform designed to support electric bus operators and their customers traveling between cities. The platform offers both front-end and back-end digital solutions, including pricing tools, fleet management, route optimization, and a dedicated ticketing marketplace.

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Zingbus’ Fascinating Journey 

Founded in 2019 by Prashant Kumar, Mratunjay Beniwal, and Ravi Verma, Zingbus brings together smaller bus companies under one unified brand, helping them increase profitability while ensuring a reliable service for travelers.

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The company claims to have partnered with numerous small and medium-sized bus operators, reaching over two million users across 300 cities in India. Zingbus’s technology is designed to help traditional bus operators transition from internal combustion engine (ICE) buses to electric vehicles (EVs), fostering a more sustainable future for transportation in India.

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Pepperfry Promotes Madhusudan Bihani to Chief Financial Officer

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Pepperfry Promotes Madhusudan Bihani to Chief Financial Officer

Popular furniture e-commerce Pepperfry has elevated Madhusudan Bihani to the position of chief financial officer (CFO) of the company. 

Cofounder & CEO Comments on Madhusudan Bihani’s Promotion to CFO

Cofounder & CEO of Pepperfry Ashish Shah made a statement about this significant elevation: “Madhusudan’s extensive experience and leadership will be critical in executing our future vision. His efforts have been instrumental in strengthening our financial foundation.”

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On the other hand, newly appointed CFO Bihani had this to say about his new role: “I am excited about this new opportunity and look forward to contributing towards Pepperfry’s growth story. The company’s commitment to innovation and operational excellence aligns perfectly with my professional ethos. I am optimistic that working closely with Ashish and the leadership team will help strengthen Pepperfry’s financial health, operational strategies, and market leadership”

Madhusudan Bihani’s Stellar Corporate Journey 

Madhusudan Bihani, a Chartered Accountant, joined Pepperfry in 2019 as Assistant Vice President (AVP) of Finance and was promoted to Vice President (VP) of Finance in 2021.

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During his tenure, Bihani has been pivotal in driving the company’s growth, maintaining financial discipline, and optimizing operational processes. His leadership has been key in enhancing profitability, improving financial workflows, and ensuring strong compliance across the organization. Before his time at Pepperfry, Bihani spent ten years at Kraft Heinz, where he played a significant role in improving financial efficiencies and ensuring regulatory compliance for the FMCG giant.

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Flipkart Partners with NCERT to Enhance Access to Educational Resources Across India

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Flipkart Partners with NCERT to Enhance Access to Educational Resources Across India

In a major step towards making educational resources more accessible, Flipkart, the e-commerce giant owned by Walmart, has entered into a strategic partnership with the National Council of Educational Research and Training (NCERT). 

Flipkart Signs a Major Partnership with NCERT

This collaboration, formalized through a Memorandum of Understanding (MoU), was announced with Union Education Minister Dharmendra Pradhan present at the event.

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The primary goal of this partnership is to make NCERT textbooks more affordable and accessible, especially in Tier 2 and Tier 3 cities across India. The MoU, signed at NCERT’s Delhi office, reflects the government’s commitment to ensuring that quality education reaches every corner of the country. 

The Partnership Between NCERT & Flipkart would be Super Beneficial for All

With Flipkart’s extensive logistics network and technological capabilities, NCERT books will now be delivered directly to students and families, even in the most remote areas.

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The initiative will be supported by authorized NCERT sellers, ensuring that students have access to genuine, high-quality textbooks through Flipkart’s platform. Minister Dharmendra Pradhan praised NCERT for its foundational role in shaping India’s education system, calling it “a repository of knowledge for our nation.” He emphasized that the collaboration with Flipkart will make educational resources more easily accessible, benefiting students nationwide.

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Louis Vuitton-Moët-Hennessy Enters Luxury Tequila Market with Volcan de Mi Tierra

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Louis Vuitton-Moët-Hennessy Enters Luxury Tequila Market with Volcan de Mi Tierra

Louis Vuitton-Moët-Hennessy is debuting in the luxury tequila category with Volcan de Mi Tierra. MD of the business Ipsita Das made the announcement. This comes amidst a wave of premiumization in India. 

Louis Vuitton-Moët-Hennessy Ventures into the Luxury Tequila Scene

The launch was made with a fascinating lineup of products including: Blanco at Rs 10,267, Reposado at Rs 12,198, Cristalino at Rs 15,967, and the exceptional Volcan X.A at Rs 39,107. 

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Das gave a statement on this important launch of the company & said: “We are riding the wave of how India is responding to the absolute desire for luxury. We have seen a boost in consumer expectations as they are looking beyond what comes in a bottle. We are happy to bring in a lot of premium offerings to India because we believe this is a great time for Indians to experience what they would otherwise experience in the West”

Louis Vuitton-Moët-Hennessy is a Significant Player in the Broader Segment 

Explaining this foray into a new category, the top executive continued: “Innovation is a big part of our DNA. We are going to continuously innovate to satiate the demand of the Indian luxury consumers”. 

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Louis Vuitton-Moët-Hennessy remains one of the more significant players in this segment. It has impressive financials to back this, and the same was reflected in the MD’s statement: “In cognac, we are the market leader with almost 60 per cent market share and registered 17 per cent growth in FY 22-23. In champagnes, we are a market leader with almost 90 per cent market share and between FY 22-23 we saw north of 20 per cent growth.”

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Shein Returns to India with Reliance Retail Partnership, Under Strict Data Rules

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Shein Returns to India with Reliance Retail Partnership, Under Strict Data Rules

Chinese fast-fashion giant Shein is set to make a comeback in India through a new partnership with Reliance Retail, following its ban in 2020. 

Shein Partners with Reliance to Re-enter Indian Market 

Under the agreement, Shein will provide technology services, while Reliance Retail will oversee the operations, ensuring that all customer data remains within India under stringent security protocols. This collaboration is aimed at boosting local manufacturing and creating new jobs.

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Shein’s re-entry into India is subject to meeting strict data localisation requirements. Commerce Minister Piyush Goyal confirmed that the company must comply with these conditions to regain access to the Indian market. 

This Re-entry Comes With a Strict Set of Rules

This includes transferring control of local operations and data to Reliance Retail, with the assurance that all data will be stored and processed within India.

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In a recent statement in Parliament, Minister Goyal elaborated on the details of the partnership. He explained that Reliance Retail Ventures Ltd (RRVL) has entered into an agreement with Shein’s parent company, Roadget Business Pte Ltd, based in Singapore. As part of the deal, Shein will operate only as a technology provider, while Reliance Retail will maintain full ownership of the platform and control over all data collected from Indian customers.

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