Amsterdam-based brewer Heineken has revised its 2025 global beer sales guidance downward, citing persistent macroeconomic challenges and softer consumer demand in key markets. The company now expects a modest decline in annual volume, marking a further reduction from its previous forecast. Despite this, third-quarter revenue performance exceeded analyst expectations, and the company reported gains in market share in select regions.
Heineken’s CEO, Dolf van den Brink, noted that economic volatility intensified during the third quarter, particularly affecting Latin America and Europe. “We expect demand to recover when conditions normalise,” van den Brink said, signaling optimism for the medium term. Analysts have largely anticipated the slowdown, with consensus estimates projecting a 1.8% drop in volumes and a 3.9% increase in annual profits.
In Latin America, trade tensions and shifting consumer behavior contributed to shipment volume contractions in the mid-teens, though Heineken secured market share gains in Brazil and Mexico. Europe also saw subdued consumption, partly due to prior pricing disputes affecting shelf space. Conversely, emerging markets such as Vietnam showed notable improvements, demonstrating the brewer’s resilience in previously challenging territories.
Heineken’s third-quarter results revealed a 0.3% decline in net revenue, narrowly outperforming the expected 0.8% dip. Volume fell 4.3%, in line with forecasts. While price increases have offset declining volumes in some regions, the global beer sector continues to face structural headwinds, including rising health consciousness, competition from alternative beverages, and the growing influence of wellness-focused products.
Looking ahead, Heineken maintains its annual organic operating profit target at the lower end of the previously guided 4–8% range. Investors have welcomed the clarity on volumes and profits, interpreting the commentary as largely in line with expectations. The brewer remains focused on strategic market positioning, efficiency improvements, and sustaining growth despite challenging macroeconomic conditions.










