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KFC launches new campaign ‘Taste the Epic’ targeting the GenZs

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SnackTeam
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KFC launches new campaign ‘Taste the Epic’ targeting the GenZs

KFC has unveiled its latest campaign, ‘Taste the Epic’ targeted at the Gen Zs’, portraying how
the search for greatness or epicness and fun in a boring college fest ended up in KFC for two
friends who share the ‘bro’ code. The ad then showcases the various KFC menu items in
different shapes with tempting visuals, narrating ‘Discover Greatness in Shapes Unseen’, ‘In
Ways Unheard’. It shows how a girl exclaims with surprise after having a bite from KFC chicken

  • ‘This is boneless!’. The ad conveys the fact how Gen Zs are awestruck by the finger licking
    good menu options of KFC and simply can’t control themselves.

The ad displays popular KFC menu items such as KFC Chicken Roll, Zinger Burger, Chicken
Popcorn, Chicken Hot Strips which are mass favorites.

The delicious and lip smacking food visuals along with the rock concert theme background
reinforces the fact of how in today’s day and age GenZ’s look for epicness and greatness in
everything they do. They never settle for less and are always on the search for extraordinary
experiences in life be it in terms of their lifestyle or food choices.

The new ad film by KFC perfectly captures that emotion, highlighting how KFC is one of the top
choices of Gen Zs when it comes to snacking and eating out and how it can give a tough
competition to trending Gen Z pursuits such as rock concerts, college fests and others.

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Wrangler expands presence in India with six new stores, targets 60 in 2025

By
Ashutosh Dubey
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Wrangler expands presence in India with six new stores, targets 60 in 2025

Global denim brand Wrangler has launched six new stores across India, strengthening its retail footprint in the country. The new stores, located in Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly, bring Wrangler’s total count of exclusive brand outlets (EBOs) to 58.

Wrangler 80% retail stores outside Tier-1 cities

According to a company media release, the stores span over 1,000 sq. ft each and offer a curated range of denim products and accessories. With over 80% of its retail stores located outside tier-1 cities, Wrangler aims to cater to customers in high-demand regions.

Continue Exploring: Godrej industries to acquire Savannah Surfactants for INR 76 Cr

“Our new exclusive brand outlets reflect our dedication to bringing Wrangler closer to our customers in high-demand regions, combining the ease of online shopping with the distinct, immersive experience of physical retail stores,” said Nitin Chhabra, CEO of Ace Turtle, Wrangler’s exclusive licensee in India.

Meanwhile, the company plans to open over 60 new retail stores for Wrangler in India over the next year. Wrangler products are also available online through its branded webstore, online marketplaces like Amazon and Flipkart, and department store chains like Lifestyle and Shoppers Stop.

Wrangler sells Toys“R”Us, Babies“R”Us, and Dockers in India

Notably, Ace Turtle, the Bengaluru-based retail tech platform, manages Wrangler’s retail operations in India. The company also holds exclusive licences for global brands like Toys“R”Us, Babies“R”Us, and Dockers for India and other South Asian markets.

Continue Exploring: Nykaa rewards employees with 1.8 lakh equity shares under ESOP, following 66.3% jump

Offering customers a unique shopping experience, Wrangler’s expansion strategy focuses on tier-2 and tier-3 cities. With its growing retail presence, the denim brand aims to strengthen its position in India’s denim market.

“We plan to open over 60 new retail stores for Wrangler in India over the next year,” Chhabra added, highlighting the brand’s commitment to expanding its reach in the Indian market.

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Luxury goods sales to decline 2% in 2024: Bain & Company report

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Ashutosh Dubey
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Luxury goods sales to decline 2% in 2024: Bain & Company report

The personal luxury goods market is facing a significant downturn, with sales expected to drop 2% this year, making it one of the weakest on record, according to a report by consultancy Bain & Company.

Luxury goods sells declines 20-22% in China

According to ET, the report valued the market at $386 billion and forecasted a 20-22% sales decline in China, a key driver of luxury growth in recent years. “This is the first time the personal luxury goods industry has declined since the 2008-09 crisis, with the exception of the pandemic,” said Federica Levato, Bain partner.

Continue Exploring: Reliance Consumer to take over D2C snacking startup TagZ foods for INR 28 Cr

Meanwhile, the luxury sector’s current downturn has raised concerns among investors, with shares in major players like LVMH and Kering taking a hit. Global sales of luxury personal goods, including clothing, accessories, and beauty products, are expected to remain flat during the holiday season.

Notably, the shift towards higher pricing, coupled with weaker consumer confidence due to global economic uncertainty, has led many customers, especially younger ones, to forgo purchases. “The luxury consumer base has declined by 50 million over the last two years, from a total of approximately 400 million consumers,” Levato noted.

Luxury goods market to expect 0-4% in 2025

However, the outlet channel is outperforming, driven by shoppers seeking value. Bain predicts the market will grow 0-4% at constant exchange rates in 2025, supported by sales in Europe and the Americas, with China recovering in the second half.

Continue Exploring: Reliance Consumer to take over D2C snacking startup TagZ foods for INR 28 Cr

“The growth prospects for the market hinge partly on the strategies brands choose to pursue, including on pricing,” Levato added. In contrast, luxury spending on experiences, such as hospitality and dining, is expected to increase this year.

Further, the report highlights the impact of global economic uncertainty on the luxury market. However, Levato noted that Donald Trump’s victory in the U.S. presidential election has removed one uncertainty, and possible interest rate and tax cuts could boost American spending.

Looking ahead, the luxury industry’s performance in 2025 will depend on brands’ pricing strategies and the recovery of the Chinese market. As the market navigates this challenging period, brands must adapt to changing consumer behaviour and economic conditions.

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Luxury fragrance brand Nisara enters UAE with Beauty Brands Global

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Ashutosh Dubey
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Luxury fragrance brand Nisara enters UAE with Beauty Brands Global

D2C fragrance brand Nisara announced on Monday, November 11 that it has teamed up with Beauty Brands Global DMCC, which will be its exclusive distributor in the UAE.

Nisara to establish trade network with partnership

Through this partnership, the company eyes to strengthen its presence in the UAE market. Beauty Brands Global, as the exclusive distributor, will provide market expertise and help establish trade networks for the brand.

Continue Exploring: Cantabil Retail India reports INR 151.2 crore revenue for Q2, eyes expansion

“We believe that the UAE, its appreciation for luxury, is just the right market for our unique approach. We are confident that the quality which has been offered will be loved by UAE consumers,” stated Tarvinder Pal, co-founder and CEO, Nisara.

Nisara to connect with aged 25-45 via in-store activities

Additionally, the company announced that it will sell its products both online and in physical stores. The brand aims to connect with consumers aged 25-45 through digital campaigns and in-store activities, such as pop-up events and collaborations with retail stores.

Continue Exploring: Bingo forges partnership with All India Pickleball Association

“We are thrilled to bring Nisara’s exceptional perfumes to the UAE. With our market knowledge, we look forward to amplifying Nisara’s presence and introducing consumers to a fragrance that’s more than just a scent,” said Lalit G, Beauty Brands Global.

Notably, Nisara provides fragrances for men, women, and unisex preferences. The brand will be available in high-street markets and malls in cities like NCR, Mumbai, Bengaluru, and Kolkata.

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NoBroker unveils latest campaign bringing out the Hero in every home buyer

By
SnackTeam
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NoBroker unveils latest campaign bringing out the Hero in every home buyer

Proptech company, NoBroker has unveiled its new campaign ‘The Heroes at Home’. The ad film
portrays how NoBroker is the one-stop destination for homebuyers. It further showcases the all-
inclusive services and features offered by the app for every kind of property requirement starting
from purchasing a home to legal and loan assistance, painting homes, helping in packers &
movers, setting up interiors, home renovation, and more.

The campaign has been conceptualized by Nash8 and has the objective of positioning NoBroker
as the best app for all types of property needs. It empowers property buyers to navigate their
journey towards buying their dream home in a hassle-free manner, further becoming their own
home’s hero.

The ad campaign with a budget of around 5 crores, portrays a buyer who bought a home recently
through NoBroker and without any hurdle, handles and tracks all purchase and post-purchase
tasks with just a click.

The ad film is a portrayal of the way NoBroker app is an answer to the fulfillment of all the
property needs that a customer has. Purchasing a home is the first step in a home buyer’s
journey, and the post purchase decisions are equally complex and important which NoBroker
solves with ease for the home buyers.

The traditional method of purchasing a home and the post-purchase process involves reaching
out to several vendors for the services which sometimes can get burdensome. The new campaign
by NoBroker reinforces the fact that the latter manages all those for the customers through its

app reducing time and capital invested as well. This in turn makes the home buyer feel like a
hero about themselves.

The campaign has been amplified digitally across Instagram, Youtube, and Facebook as well as
across OTT platforms for instance Hotstar, Samsung TV Plus, SonyLiv, and more.

Watch the ad film here : https://youtu.be/o9Ww0de1eeg?si=3Addnvy58r2KZIW7

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Reliance Consumer to take over D2C snacking startup TagZ foods for INR 28 Cr

By
Ashutosh Dubey
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Reliance Consumer to take over D2C snacking startup TagZ foods for INR 28 Cr

Reliance Consumer Products, a subsidiary of Reliance Retail, is set to acquire direct-to-consumer (D2C) snacking startup TagZ Foods for INR 28 crore ($3.5 million). This acquisition appears to be a distress sale, as TagZ had struggled to scale its business and halted production a few months ago.

TagZ secures $3.2 mn despite reports loss of INR 10.7 Cr

Notably, the D2C startup raised $3.2 million in funding across multiple rounds but reported a net loss of INR 10.7 crore on an operating revenue of INR 9.6 crore in FY23. Its products were unavailable on ecommerce platforms and retail stores for months, leading to employee departures.

Continue Exploring: CAIT targets Quick Commerce platforms over alleged law violations

Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, TagZ is an omnichannel snacking brand offering popped potato chips, gourmet dips, and cookies. Despite featuring on TV show Shark Tank India and securing funding from notable investors, including former Indian cricketer Shikhar Dhawan, the startup faced challenges.

ITC acquires Yoga Bar, Hindustan Unilever takes over Ozivia & Wellbeing Nutrition

Meanwhile, the acquisition highlights the growing interest of FMCG giants in D2C brands. Recently, ITC acquired Yoga Bar, and Hindustan Unilever acquired Oziva and Wellbeing Nutrition.

Further the FMCG major’s move to acquire TagZ Foods underscores its expansion strategy in the consumer goods sector. The deal’s size may change post due diligence.

Continue Exploring: Swiggy makes strong market debut, surges 16.91% above IPO price

In addition, TagZ competed with established brands like BRB, Too Yum, Lays, and Uncle Chips. Its investors include Dexter Angels, Agility Ventures, Venture Catalysts, and Klub.

Looking ahead, the acquisition comes amid the rise of D2C brands in India. Many have been acquired by FMCG giants, indicating a trend towards consolidation in the industry.

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Bingo forges partnership with All India Pickleball Association

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SnackTeam
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Bingo forges partnership with All India Pickleball Association

ITC Foods snacking brand Bingo has entered into a collaboration with All India Pickleball
Association for a tenure of five years. This partnership has the objective of promoting Pickleball
in the country and make it more popular

Pickleball has witnessed a growth of around 275% in terms of players who are active in the last
three years and is estimated to cross one million active players by the year 2028. The sport is
played by more than 5 million players across as many as 84 countries with a female participation
rate of around 40%.

Bingo has long been known for popularizing ‘Boing’ or moments that are fun-filled. The idea of
fun-filled moments is now being incorporated within the game of pickleball making it a little bit
more playful. The partnership will result in ‘Boing All’ or a mix of Bingo and the ‘Love All’
beginning of Pickleball.

The Bingo! World Pickleball Championship started with Suresh Chand, VP – Head of Marketing
Snacks, Noodles, Pasta, ITC Foods’ presence along with the presence of Nyra Banerjee, Mandira
Bedi as celebrity guests and President of All India Pickleball Association – Arvind Prabhoo.

This collaboration makes way for a unique amalgamation between the identities of Bingo and
AIPA where Bingo brings a fun twist to the sport, encouraging newer athletes to join the
pickleball revolution in India.

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CAIT targets Quick Commerce platforms over alleged law violations

By
Ashutosh Dubey
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CAIT targets Quick Commerce platforms over alleged law violations

The Confederation of All India Traders (CAIT) has set its sights on quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, accusing them of violating laws and harming small businesses. “These platforms are aggressively pushing small retailers out of the market,” said Praveen Khandelwal, CAIT secretary general.

CAIT claims Q-commerce use FDI funds to steep discounts

According to INC42, CAIT’s recent white paper details alleged infractions, including exclusionary deals, FDI-backed predatory pricing, opaque operations, and indirect inventory control. The traders’ body claims these platforms maintain exclusive agreements with preferred sellers, limiting market reach for smaller retailers. They also allegedly use FDI funds to fund steep discounts, squeezing traditional stores out.

Continue Exploring: Nykaa rewards employees with 1.8 lakh equity shares under ESOP, following 66.3% jump

Further, the organisation criticises the platforms for obscuring critical seller information, depriving consumers of transparency regarding product origins and pricing structures. Moreover, they allegedly sidestep FEMA rules by indirectly managing inventory via selected sellers.

CCPA sends notices to platforms

This development comes amid rising scrutiny of quick commerce platforms. The Central Consumer Protection Authority (CCPA) recently sent notices to some companies for violating metrology norms.

Continue Exploring: Zomato’s Quick Commerce arm Blinkit pilots large order fleet

CAIT has been vocal about alleged unfair trade practices by ecommerce platforms, criticising the Competition Commission of India (CCI) for inadequate action. They’ve called for a dedicated ecommerce regulator and accused Amazon and Flipkart of violating antitrust directives. Reports indicate these companies may face penalties of up to 10% of their global annual turnover for breaching competition laws.

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Swiggy makes strong market debut, surges 16.91% above IPO price

By
Ashutosh Dubey
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Swiggy makes strong market debut, surges 16.91% above IPO price

Foodtech major Swiggy‘s shares closed at INR 455.95 on the BSE, a 16.91% increase from its IPO price of INR 390. The stock listed at INR 412, a 5.6% premium, and reached an intraday high of INR 465.30.

Swiggy’s market capitalization at INR 1.02 lakh Cr

Notably, the company’s market capitalization stood at INR 1.02 lakh crore ($12.09 billion), with over 11.29 crore shares traded. In contrast, rival Zomato‘s market capitalization was INR 2.28 lakh crore ($27.07 billion), with its shares ending 0.9% lower at INR 258.55.

Continue Exploring: JM Financial initiates coverage on Swiggy with ‘Buy’ recommendation

Meanwhile, Brokerage firm JM Financial initiated coverage on Swiggy with a ‘buy’ recommendation and a price target of INR 470, citing the company’s duopoly structure in the food delivery market. “While India’s online food delivery market is likely to grow at a healthy CAGR of ~20% in the foreseeable future, the odds of disruption by new competition appear miniscule today,” JM Financial stated.

Further the firm highlighted Instamart’s growth potential, noting that the quick commerce market is essentially a play on the broader retail market, valued at $1 trillion in 2022.

Swiggy’s IPO oversubscribed by 3.59 times

Earlier, Swiggy’s IPO was oversubscribed 3.59 times, with qualified institutional buyers subscribing 6.02 times and retail individual investors subscribing 114%. The IPO comprised a fresh issue of INR 4,999 crore and an offer for sale of 17.5 crore shares.

Continue Exploring: Global investment firm Prosus earns $2 Bn from Swiggy’s IPO

For now, the successful IPO resulted in approximately 500 Swiggy employees joining the ‘crorepati’ club. With its strong market debut, Swiggy is poised for continued growth in the food delivery and quick commerce markets.

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Cantabil Retail India reports INR 151.2 crore revenue for Q2, eyes expansion

By
Ashutosh Dubey
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0
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Cantabil Retail India reports INR 151.2 crore revenue for Q2, eyes expansion

Cantabil Retail India Ltd has announced its financial results for the second quarter ending September 30, 2024, showcasing impressive growth despite challenging market conditions. The company reported revenue of INR 151.2 crore and a net profit of INR 6.6 crore for Q2.

Canatabil registers 13% YoY growth with PAT INR 18 Cr

For the six months ending on the same date, Cantabil’s revenue reached INR 279.1 crore, representing a 13% year-over-year growth, with a profit after tax (PAT) of INR 18 crore. The company’s EBITDA rose by 16% year-over-year, totaling INR 73.9 crore for the half-year period.

Continue Exploring: Nykaa appoints former Cars24 South East head as EVP for fashion arm

“We are pleased to report a robust beginning to FY25, with our Company achieving an impressive 29.4 percent volume growth in H1 FY25,” said Vijay Bansal, Chairman and MD of Cantabil Retail India Limited. “Notably, this success was accomplished despite challenging market conditions and adverse weather conditions.”

Cantabil to operate 23 new stores bringing store count to 550

Notably, Cantabil has expanded its retail presence by opening 23 new exclusive stores across various states, bringing its store count to over 550 nationwide. This growth highlights the company’s strategy to expand its footprint in both offline and online channels.

Continue Exploring: Nykaa targets 2-hour delivery for key products, moves from 10-minute model

Bansal outlined the company’s strategic focus on enhancing customer access and brand presence. “Our strategic agenda is focused on enhancing customer convenience, reinforcing our brand promise, and driving growth through expanded reach, bringing us closer to customers; entry into newer markets; diversification across segments and categories and elevating the shopping experience.”

Looking ahead, Cantabil anticipates an improvement in consumer spending driven by the festive and wedding seasons, coupled with a favourable economic environment. “The combination of above-normal monsoons, festive season, and wedding season is expected to drive improvement in discretionary spending,” Bansal noted.

The company aims to capitalise on emerging opportunities in India’s fashion retail sector by expanding its store network and strengthening its market presence. “We are committed to shifting gears, capitalising on emerging opportunities, and solidifying our position as a leader in the fashion apparel sector,” Bansal concluded.

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