Q3 FY25 Consumption Trends: Jewellery and Value Fashion Surge as Mid-Premium Segment Struggles

Business

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November 24, 2025

India’s discretionary consumption showed signs of revival in the third quarter of FY25, driven by GST rationalization, festive demand, and improving affordability, according to Gaurav Jogani, Director and Consumer Analyst at JM Financial. Consumer footfalls strengthened from late October as new GST rates came into effect, while festive shopping boosted sales across select categories. The second quarter had been muted due to heavy monsoon rains, anticipation of GST cuts, and cautious consumer sentiment, but October witnessed a sharp rebound. November trends have been mixed, with December expected to sustain healthy demand.

Premium jewellery and value fashion emerged as standout performers. Jewellery sales grew despite a 43 percent year-on-year surge in gold prices, supported by investment-driven demand, attractive exchange schemes, and a shift toward more affordable 18-carat options. Value fashion retailers also reported robust traction, particularly in eastern and northern India, benefiting from an early Navratra season. In contrast, mid-premium and premium apparel brands continued to face headwinds amid high base inflation. Quick-service restaurant chains remained under pressure, with steady footfall but smaller ticket sizes and heavy discounting affecting profitability.

Jogani emphasized that Indian consumers are not structurally downtrading but are increasingly seeking higher value for money. While luxury and super-premium brands like US Polo and Ralph Lauren maintained strong performance, mid-premium players experienced the most pressure as spending polarized toward either end of the price spectrum.

Recovery in QSRs is expected to be gradual, with only low to mid-single-digit same-store sales growth projected in the second half. Jewellery growth is likely to be driven by value rather than volume, as consumers adjust spending patterns to accommodate higher gold prices. Analysts suggest that the market’s revival is uneven, favoring categories that combine affordability with perceived value, while mid-tier discretionary products continue to navigate challenging conditions.

MasterChow Believes It Can Triple Revenue And Hit INR 72 Crore By FY26

Growth

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SnackTeam

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November 24, 2025

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MasterChow, the ready to cook Asian food brand that has built a loyal following across major Indian cities, is gearing up for its strongest year yet. The company expects its revenue to touch nearly INR 72 crore in FY26, marking a three times jump from its current scale. For a brand that began by trying to bring restaurant style Asian flavours into home kitchens, this sets a new benchmark for growth in the packaged food space.

The founders, seen in the announcement holding bowls of noodles and plates of fresh stir fries, have built the brand with a clear focus on flavour, convenience, and quality. Their line of noodle kits, sauces, and condiments has found a steady audience among young consumers who want quick meals without compromising on taste. What began as a small kitchen project has now turned into a nationwide operation with strong presence on ecommerce platforms and retail shelves.

The company has been expanding its portfolio steadily with new flavours and limited edition products that often sell out within days. According to industry estimates, the ready to cook Asian category has been growing at a double digit pace, driven by rising urban demand and changing food habits. MasterChow has been one of the brands leading this shift, proving that Indian consumers are willing to pay a premium for reliable taste and consistent quality.

To support its ambitious revenue target, the company is planning to deepen its distribution in tier one and tier two cities and is also investing heavily in manufacturing capacity. If it continues to deliver the same pace of innovation and customer engagement, its INR 72 crore goal for FY26 looks well within reach. The energy around the brand suggests that this is only the beginning of what could become one of the biggest success stories in the modern Indian food market.

South East Queensland’s Best-Kept Secret Craft Breweries for Beer Lovers

Beverages

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November 24, 2025

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Hidden deep inside industrial pockets across South East Queensland, a new generation of craft breweries is quietly rewriting the local beer map. Once dominated by suburban taprooms and waterfront bars, the region’s craft scene is now shifting toward unconventional locations where stainless steel tanks sit beside mechanics’ garages and trade warehouses. These industrial neighbourhood breweries have become destinations in their own right, drawing loyal crowds and travellers willing to go off grid in search of distinctive brews.

Over the past three years, South East Queensland has recorded one of the fastest growth rates in independent brewing in Australia, according to industry trackers. More than 24 new microbreweries opened between Brisbane, the Gold Coast and the Sunshine Coast since 2022, and nearly half of them operate from industrial estates rather than prime retail strips. The appeal is practical and creative: lower rental costs, generous floor area to scale production, and the freedom to build taprooms that feel authentic rather than engineered.

Locals who once relied on major commercial brands are now exploring limited batches that rarely travel far beyond the brewery door. Popular weekend spots regularly report capacity crowds, particularly on Friday evenings when food trucks roll in and live musicians set up between pallets stacked with kegs. It is not unusual to see queues stretching into the car park for seasonal releases like tropical hazy IPAs or double hopped pale ales that sell out within hours.

Tourism operators say craft beer trails are emerging as real economic drivers. Interstate visitors are mapping road trips specifically around these hidden breweries, often pairing them with regional food tours and outdoor activities. For small teams working behind these roller doors, the goal is simple: brew bold, inventive beer and build communities around it.

South East Queensland’s industrial estates may look plain from the street but step inside and you will find some of the most vibrant and ambitious brewing talent in the country. The treasure hunt is half the experience and the reward is always cold and full-flavoured.

DP World Brings Abhishek Sharma Onboard as Brand Ambassador, Expands Sports Engagement Strategy

A&M

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November 24, 2025

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Global logistics major DP World has signed Indian cricketer Abhishek Sharma as its newest brand ambassador, strengthening its presence in professional sports and expanding its roster that already includes Sachin Tendulkar and golfer Tommy Fleetwood. The partnership is structured as a long-term association and will position Sharma as a central figure across brand-led initiatives, stakeholder engagements, media interactions and digital content campaigns.

The announcement underscores DP World’s increasing investments in sports marketing, particularly at a time when India is preparing to host and participate in major ICC tournaments over the coming seasons. The company said the collaboration reflects a shared focus on pushing boundaries in performance, innovation and global visibility.

Rizwan Soomar, Chief Executive Officer and Managing Director for the Middle East, North Africa and India Subcontinent, said Abhishek Sharma represents the spirit and ambition that aligns with the brand’s outlook. Speaking on the partnership, Soomar noted that Sharma’s rapid rise in international cricket, defined by confident stroke play and composure under pressure, has positioned him among the most closely watched young talents.

Abhishek Sharma expressed enthusiasm about his new role, emphasizing the role of sport in creating pathways for emerging talent. He acknowledged DP World’s commitment to advancing cricket infrastructure and access globally and said he is looking forward to contributing to initiatives aimed at broadening participation.

Sharma’s first official appearance for DP World took place during the Diwali with the Stars event hosted at the DP World India Championship, where the company shared a video featuring him receiving a personalized jersey with participation from Sachin Tendulkar and Tommy Fleetwood.

The agreement signals a continued shift in brand partnerships within cricket, where young players with rising influence are increasingly becoming part of long-term global endorsement strategies, reflecting changing audience demographics and demand for digital-led storytelling.

Magicpin And Rapido Build A New Front To Break The Zomato Swiggy Duopoly In India’s Food Delivery Market

Quick Commerce

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November 24, 2025

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magicpin and Rapido have teamed up in a move that directly targets the strong hold of Zomato and Swiggy in India’s food delivery world. The partnership brings together magicpin’s restaurant network and Rapido’s delivery strength through Rapido’s platform called Ownly. People familiar with the development say this combination aims to give restaurants a wider reach and more control.

magicpin has spent years building a deep base of restaurant partners and regular customers. Rapido, on the other hand, has built a large fleet of delivery captains across cities. By linking these two, both companies see a chance to offer restaurants another channel that is not controlled by the big two platforms. Restaurant owners speaking to PTI shared that the idea of a third major option in the market is encouraging, especially at a time when the food delivery ecosystem is maturing.

Shakir Haq, the chief executive of NKP Empire Ventures, which runs the Empire Hotels and Restaurants chain, said that the entry of more players will help create a fairer field for restaurants. He added that magicpin’s long standing presence and experience in the industry can give restaurants a meaningful advantage when combined with Rapido’s growing reach.

Once onboarding is complete, Rapido’s Ownly is expected to gain access to more than eighty thousand restaurants across the country. At the same time, magicpin will be able to use Rapido’s delivery fleet in selected areas. A Rapido spokesperson explained that the company usually brings restaurants on board through its own merchant team. Only a small percentage come through partners like magicpin, but this collaboration opens new possibilities in several cities.

Both companies see this partnership as a chance to offer a dependable and affordable service for merchants while giving customers a smoother overall experience.

Zepto Launches Super Mall and Home Diagnostics Services to Boost Non-Grocery Sales and Customer Order Value

Quick Commerce

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November 22, 2025

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Quick commerce platform Zepto is broadening its service portfolio with the launch of Super Mall, a non-grocery segment designed to drive higher-value purchases, and expanding its pharmacy offerings to include diagnostic services. The move comes amid growing competition in India’s quick commerce sector, where platforms are increasingly focused on raising average order values to strengthen unit economics.

Super Mall, integrated into Zepto’s mobile app, offers customers a wide array of products, including apparel, home appliances, kitchenware, décor, and other lifestyle goods. In addition, a ‘deals store’ features select discounted items across categories, providing an incentive for higher-value transactions. Analysts say such diversification reflects a strategic push by quick commerce firms to enhance cart sizes and generate incremental revenue from non-grocery products. Swiggy’s Instamart had previously experimented with a similar approach through Swiggy Mall, which was later merged into its broader quick commerce platform to span over 35 categories.

On the healthcare front, Zepto has partnered with Orange Health Labs to expand its pharmacy segment to include diagnostic services. Through the app, customers can now book home-based tests, including full-body checkups, complete blood count, blood sugar, thyroid function, and more, with results delivered within six hours. Prices start at Rs 180 for basic tests and go up to Rs 11,999 for comprehensive checkups, factoring in discounts.

This expansion coincides with Zepto’s renewed plans to file draft documents for an initial public offering, targeting $450-500 million in fresh equity along with an offer-for-sale by early investors. The company recently closed a $450 million funding round combining primary and secondary transactions, intending to scale its dark store footprint while increasing order volumes. Zepto’s dual push into high-value consumer products and home diagnostics underlines the platform’s strategy to capture broader consumer spending while solidifying its position in India’s competitive quick commerce market.

Bank Of America Signs David Beckham In Multi Year Deal Worth Millions To Power Its Global Sports Push

A&M

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November 22, 2025

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Bank of America has chosen David Beckham as the new face of its global sports initiative, giving the bank a recognisable personality to lead its growing presence in international sporting events. The multi year agreement places Beckham at the centre of the programme called Sports with Us, which brings together the bank’s involvement in soccer, endurance sports, golf and other large scale athletic gatherings.

For Bank of America, this is more than a simple ambassador deal. The brand is looking to build a closer connection with communities that follow major sports, and Beckham’s long career, wide appeal and credibility in global markets offer exactly that. His influence stretches far beyond football. Over the years, he has built a reputation as someone who can move between sports, lifestyle, business and culture with ease. That makes him a strategic choice for a bank that wants to appear approachable and active in the real world.

The collaboration is expected to include appearances at tournaments, community projects and promotional activities that highlight how the bank supports athletes and fans. The idea is to show that the institution is not just a financial service provider but also a partner in experiences that matter to people. Beckham’s presence adds personality to the initiative and brings attention from audiences who may not otherwise engage with corporate campaigns.

Bank of America’s decision comes at a time when brands are competing for visibility in sports, a sector that continues to attract massive global interest. With Beckham on board, the bank has positioned itself for stronger recognition at major events across countries and age groups. It signals a clear intention to deepen its connection with the sports community while strengthening its global image through a figure who carries trust, charm and international reach.

FSSAI Orders Immediate Removal of Non-Compliant ORS and Misleading Electrolyte Drinks from Indian Retail and Online Stores

Food Safety

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November 22, 2025

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The Food Safety and Standards Authority of India (FSSAI) has issued a directive to all state and union territory food safety commissioners, mandating the immediate removal of non-compliant oral rehydration solutions (ORS) and misleading electrolyte drinks from the market. The notice, circulated across regulatory channels, specifically targets beverages labeled as “ORS” or any derivative names, including products marketed as ready-to-drink or with composite terms suggesting rehydration benefits. Retail outlets, e-commerce platforms, and other distribution points have been instructed to comply without delay.

According to the FSSAI order, the action is aimed at protecting consumers from products that make unverified health claims or fail to meet the prescribed standards for electrolytes, hydration, and nutrient content. The regulatory body cited concerns over misleading labeling, which could potentially endanger health, particularly among children, elderly, and individuals with medical conditions requiring regulated electrolyte intake.

Industry sources note that the directive is part of FSSAI’s broader push to tighten compliance across functional beverages and health-oriented drinks, following reports of widespread misuse of the ORS term in the market. Products that do not adhere to the standards outlined in the Food Safety and Standards (Food Products Standards and Food Additives) Regulations 2011 are now considered violative, irrespective of whether they are sold offline or online.

Retailers and e-commerce operators have been asked to conduct immediate audits of their inventory, remove any products not meeting the ORS specifications, and submit compliance reports to the respective food safety authorities. Failure to comply could invite penalties under the Food Safety and Standards Act, including fines, product seizures, or legal action.

The FSSAI’s move underscores the growing regulatory scrutiny over the health and wellness segment in India, which has seen an increase in functional beverages making claims without robust scientific validation. Experts say the initiative is likely to create a clearer, safer marketplace for consumers while reinforcing accountability among manufacturers and distributors in the beverage sector.

BUM Energy to Launch in Target, Walmart and Costco as Growth Accelerates

Beverages

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November 22, 2025

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BUM Energy, one of the fastest-rising names in the functional beverage category, is gearing up for a high-velocity expansion in 2026 after posting more than eight hundred percent year-over-year growth. The brand has strengthened its commercial muscle with several seasoned industry hires, signalling an aggressive push into national retail.

The newly expanded sales team includes senior executives who bring experience from some of the most prominent beverage and wellness companies in the United States. Mark Sherer joins following roles at Congo Brands and Liquid Death. Tyler Larkin comes from Lucky Energy and Liquid Death, while Frank Williams brings tenure from Congo Brands and Coca-Cola. Rounding out the leadership additions is Teyo Branwell, who previously served at RYSE Fuel and REDCON1. Together, the group represents deep operating expertise in scaling distribution, navigating large-format retail, and building youth-centric beverage labels into household names.

The company is now preparing for a major rollout across leading mass-market retailers. BUM Energy is set to launch in Target, Walmart, Sam’s Club, and Costco in the coming months, giving it access to millions of potential customers and significantly expanding its national footprint. Retail analysts say that the combination of category momentum, strategic talent acquisition, and high-visibility distribution positions the brand for another breakout year.

The beverage was introduced in 2023 by RAW Nutrition, a sports-nutrition company that has gained strong market presence among fitness-focused consumers. Earlier this year, RAW Nutrition was partially acquired by The Quality Group, a move viewed by industry observers as a catalyst that could accelerate BUM Energy’s scale and operational capacity.

As consumer demand for performance beverages continues to climb and younger buyers gravitate toward brands with cultural identity and functional value, BUM Energy appears set to intensify competition in an already crowded shelf. Many retailers are watching closely to see whether the startup can convert its early momentum into long-term market share.

Doctor-Founded Perelel Closes $27M Funding Round to Expand Women’s Wellness Product Line

funding

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November 21, 2025

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Perelel, a women’s health supplement company founded by medical professionals, has raised $27 million in growth funding to accelerate its expansion and product development, the company announced on Thursday. The round was led by Prelude Growth Partners, with existing investors Unilever Ventures, Willow Growth Partners, and Selva Ventures also participating.

Founded by Victoria Thain Gioia, Alex Taylor, and Dr. Banafsheh Bayati, Perelel began as a prenatal vitamin brand and has since evolved into a broader women’s health platform. The company’s portfolio now spans supplements designed to support various stages of a woman’s life, including fertility, pregnancy, postnatal recovery, and general wellness.

The fresh capital will be deployed to scale product research, expand distribution, and enhance digital engagement with consumers. Perelel emphasizes evidence-based formulations backed by clinical research, positioning the brand in the growing segment of scientifically validated women’s nutrition.

Victoria Thain Gioia, co-founder, said, “This funding marks a key milestone in Perelel’s evolution. Our mission has always been to provide women with supplements that are rooted in science, transparent, and tailored to their unique needs. With the support of our investors, we are well-positioned to expand our reach and accelerate our innovation pipeline.”

Dr. Banafsheh Bayati added that the company will continue investing in clinical trials and product innovation to ensure that each supplement delivers measurable health benefits.

The women’s supplement market has been growing steadily, driven by rising health awareness, increased disposable income, and a shift toward preventive healthcare. Industry analysts estimate that the global women’s health supplement market could reach over $70 billion by 2030, with demand for evidence-backed, high-quality products leading the growth.

With its new funding, Perelel aims to solidify its position as a leading research-backed supplement brand while expanding beyond its initial prenatal focus into a comprehensive women’s health platform.

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