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British cosmetic, skincare brand The Body Shop unveils India-inspired collection

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Ashutosh Dubey
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British cosmetic, skincare brand The Body Shop unveils India-inspired collection

The Body Shop has launched a new campaign to celebrate its first-ever India-inspired collection, The India Edit.

‘Only in India, for You’

The campaign, anchored by the tagline “Only in India, for You,” is a tribute to Indian youth, cultural richness, and the beauty of inclusivity. The centerpiece of the campaign is a visually captivating video that takes viewers on a journey through the richness of Indian beauty, individuality, and self-expression.

Continue Exploring: Zomato taps into upcoming ‘Pushpa 2’ hype, offers movie tickets on District

In line with The Body Shop’s ethical values, the video features four curated collections – Lotus, Hibiscus, Pomegranate, and Black Grape – each inspired by traditional Indian ingredients. The cast of the campaign features models from diverse backgrounds and identities, embodying the multifaceted beauty of India.

Campaign inspired by India’s cultural heritage

Further, the campaign features a custom-designed artistic backdrop by an illustrator, bursting with vibrant colors and intricate patterns inspired by India’s cultural heritage.

Continue Exploring: Mamaearth’s parent Honasa Consumer shares surge 10%, reversing last week’s plunge

Meanwhile, the campaign has been rolled out across various platforms, including in-store displays, social media, and digital channels. The Body Shop has always been synonymous with ethical beauty, and The India Edit is no different. With IFRA-certified fragrances and a focus on India’s unique natural treasures, the collection exemplifies the brand’s dedication to ethical and thoughtful beauty.

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E-commerce emerges as top sales channel for FMCG, what does new study have to say?

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Ashutosh Dubey
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E-commerce emerges as top sales channel for FMCG, what does new study have to say?

Over 60% of FMCG companies now see e-commerce as their key sales platform, with nearly 75% of mid-sized firms favoring it as their primary sales channel. Emerging manufacturers are growing 1.5 times faster in ecommerce than the average in categories like noodles, refined oil, biscuits, coffee, and packaged atta, according to a recent study by NielsenIQ.

Consumers are opting e-commerce, driving traction – NIQ

“Indian businesses are recognizing the growing importance of digital as a significant operational channel and are now crafting targeted strategies to win in this space. Consumers are embracing the unique benefits of ecommerce, driving increased traction for brands from emerging manufacturers across key FMCG categories,” said Pallavi Suresh, executive director – emerging brands at NIQ India. She added that these varied channel preferences across business sizes signal a broader retail shift in India and underscore the critical role of omnichannel strategies.

Continue Exploring: Good Glamm co-founder Naiyya Saggi initiates entry into consumer electronics

Further, the report noted that convenience stores have seen high penetration in India at 48%, compared to the global average of 18%. Large companies are leveraging this channel the most (58%), followed by medium-sized companies (54%). The report stated that while traditional channels remain important for large enterprises, online and convenience stores now dominate the landscape for small and medium businesses.

Ready-to-eat products tops with 52% surge

According to NIQ’s market measurement, the fastest-growing categories in 2024 till September are ready-to-eat products with a 52% increase, salty snacks and refined edible oils both growing by 41%, biscuits witnessing a 40% rise, and packaged atta growing by 39%.

Continue Exploring: FMCG rebound expected amid urban market sluggishness: Industry Leader 

Additionally,  the report highlighted the impact of inflation on businesses, with 75% of large businesses, 67% of medium-sized ones, and 66% of small businesses facing pricing pressures. To combat inflation, businesses are adopting various strategies, including diversifying distribution channels, focusing on cost management, replacing materials with cost-effective alternatives, and increasing investment in distribution.

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Good Glamm co-founder Naiyya Saggi initiates entry into consumer electronics

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Ashutosh Dubey
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Good Glamm co-founder Naiyya Saggi initiates entry into consumer electronics

The Good Glamm Group’s co-founder Naiyya Saggi is reportedly exploring her second entrepreneurship journey with a new venture in the consumer electronics retail space.

Naiyya Saggi new exploration, know why!

Saggi had joined The Good Glamm Group as a cofounder after Mumbai-based parenting platform BabyChakra, which she founded, was acquired by the group in an equity swap deal in 2021.

Continue Exploring: FMCG rebound expected amid urban market sluggishness: Industry Leader

According to Mint, citing people close to the matter, “Saggi is no longer operationally involved in running Good Glamm. Though she will continue to hold equity in the group, she will start another business.” The report added that discussions are on with some of the investors. 

Established in 2021 by Darpan Sanghvi, Priyanka Gill, and Saggi, The Good Glamm Group is a privately held company that operates in the cosmetics and personal care, media, and influencers industries.

The Good Glamm Group owns or has partnerships with several D2C brands, including Sirona, The Moms Co, Organica Harvest, St. Botanica, and Wyn Beauty, among others. Last year, Gill left the company to join early-stage venture firm Kalaari Capital.

Continue Exploring: Zomato taps into upcoming ‘Pushpa 2’ hype, offers movie tickets on District

Good Glamm acquires The Moms Co. 

Recently, the group completed a 100% acquisition of D2C mom and baby care brand The Moms Co. Additionally, the company had raised its stake in The Moms Co from 75% to 90% in March 2023, resulting in partial exits of Moms Co cofounders and complete exits for investors like DSG Capital and Saama Capital.

Earlier this year, the group’s chief executive of D2C vertical The Good Brands Co, Sukhleen Aneja departed from the startup. The Good Glamm Group’s financials show a net loss of INR 917 Cr in FY23, up 153% from the INR 362.5 Cr it incurred in FY22. The startup’s revenue increased 2.8X in FY23, with operating revenue standing at INR 603 Cr, up 185% year-over-year.

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FMCG rebound expected amid urban market sluggishness: Industry Leader

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Ashutosh Dubey
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FMCG rebound expected amid urban market sluggishness: Industry Leader

Marico CEO Saugata Gupta has expressed optimism about the rebound of urban consumer spending in India, despite the current slump.

Marico CEO expects growth from upcoming quarters

According to Gupta, high food prices driven by food inflation are causing a temporary dip in urban demand for packaged consumer goods. However, he expects this trend to reverse in the next one or two quarters as food inflation stabilizes.

Continue Exploring: Zomato taps into upcoming ‘Pushpa 2’ hype, offers movie tickets on District

“Whenever there are bouts of high food inflation, people tend to titrate or downgrade on FMCG consumption. That’s what we are witnessing but this will smoothen out soon. In a quarter or two, things should be much better with respect to urban consumption as we expect inflation to stabilise soon,” Gupta said to ET.

Gupta noted that lower and middle-income urban households are most affected by rising food costs, while higher-income consumers remain unaffected. However, Marico’s premium brands, like Plix and True Elements, continue to perform well. These brands, along with other food and personal care products, make up 21% of Marico’s revenue, up from 6% in 2020.

Top end of the market is not impacted –  Saugata Gupta, Marico

“Foods, premium personal care and digital business contribute about 21% to our top line (revenue). This part of the business was only 6% in 2020 and has been immune to any urban slowdown. The top end of the market is not impacted,” Gupta explained.

Continue Exploring: Quick commerce growth: 91% awareness among Indian users, Gen Z driving trends

According to NielsenIQ data, rural consumption of packaged goods grew 6% in the last quarter, outpacing urban growth of 2.8%. Gupta attributes this to rising rural incomes. He believes the long-term growth potential for consumer packaged goods remains strong. Marico is expanding its food and premium personal care offerings to cater to changing consumer preferences.

“In food, the runway for growth is huge because in India, the penetration of packaged food is low. Today, people want to stay healthy and look good and these are the important growth drivers in India today,” Gupta stated.

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Zomato taps into upcoming ‘Pushpa 2’ hype, offers movie tickets on District

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Ashutosh Dubey
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Zomato taps into upcoming 'Pushpa 2' hype, offers movie tickets on District

Food tech giant Zomato is leveraging the buzz around the upcoming movie ‘Pushpa 2‘ to showcase its unique ecosystem synergies through District, its dining and entertainment bookings app.

Blinkit’s minimum cart value for movie vouchers

This move gives its quick-commerce arm Blinkit an edge over its rivals. Ahead of the film’s December 5 release, Blinkit has launched a strategic promotion in select cities and pincodes, offering movie vouchers that can be redeemed for tickets to the Allu Arjun-starrer.

Continue Exploring: American whisky brand Sazerac to unveil new bourbon lineup in India

Customers can access the movie vouchers on orders that meet a minimum cart value on Blinkit. These vouchers can be redeemed during checkout on the District app once ticket bookings open. Zomato launched District earlier this month after acquiring Paytm’s ticketing business. The app works alongside Zomato’s dine-out feature, combining dining and entertainment bookings on a single platform.

Zomato’s District, edge over rival Swiggy

“Swiggy integrated BookMyShow recently but due to District, users will see more integration between Blinkit, Zomato and District between events, movies and food and grocery delivery businesses,” says Satish Meena, Founder at Datum Intelligence. The expansion into quick commerce through Blinkit and the launch of District for ‘going out’ activities reflect Zomato’s strategy to grow beyond its core food delivery business.

Continue Exploring: Oceanic Foods settles receipt with SEBI related to LODR rules

Such integrations could give Blinkit an advantage over quick-commerce rivals Zepto and Instamart. While Swiggy has previously offered pop-ups and BookMyShow collaborations for select events, it hasn’t extended these partnerships to its quick commerce platform. Blinkit’s offer includes a INR 200 voucher on purchases worth INR 999, encouraging customers to increase their cart value.

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Quick commerce growth: 91% awareness among Indian users, Gen Z driving trends

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Ashutosh Dubey
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Quick commerce growth: 91% awareness among Indian users, Gen Z driving trends

A recent study commissioned by Meta has revealed that nearly 91% of internet users in India are aware of quick commerce platforms, indicating a widespread awareness of these services. 

The study, which surveyed over 2,500 internet users between 16 and 64 years of age across India, found that the majority of active users are using these platforms on a weekly basis.

Grocery, personal care leads the segment on Q-comm

Reportedly, Gen Z is leading the adoption of quick commerce, with 87% of Gen Z respondents saying that they have discovered new products or brands via Meta platforms. Grocery and personal care products have the highest association with Quick Commerce Services, but there is also an increasing adoption of more niche categories such as hair care, skincare, and health and wellness.

Almost 57% of quick commerce users are spending more on high-demand categories like groceries, personal care items, and food delivery. Gen Z users are leading the adoption of niche categories such as wellness, sportswear, and pet supplies. “With 67% of non-awares/non-users expressing interest in using QCS in the future, Meta is well-positioned to promote QCS to these groups,” said Arun Srinivas, Director and Head (India), Ads Business, Meta.

Two Key takeaways from Meta study on Q-comm

Meanwhile, the study also found that nearly 86% of respondents said they discover new Quick Commerce brands or products via Meta platforms, which are enabled and powered by AI. Meta platforms drive higher conversion rates, having the highest click-through and purchase rates across its channels. “As we exit 2024, the two key trends that stand out in the e-commerce space are around the rise of Quick Commerce and the continued acceleration of online shopping in tier-2 and tier-3 markets,” added Srinivas.

Additionally, the study also noted that social media is the top channel for shoppers in tier-2 and tier-3 markets to find new products or brands. Nearly 30% of respondents said they have purchased a product on a quick commerce platform recommended by an influencer. Fashion, food, beauty, and mobiles are the top categories purchased online in tier-2 and tier-3 towns.

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Mamaearth’s parent Honasa Consumer shares surge 10%, reversing last week’s plunge

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Ashutosh Dubey
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Mamaearth’s parent Honasa Consumer shares surge 10%, reversing last week's plunge

Honasa Consumer, the parent company of Mamaearth, saw its shares soar by 10%, reaching the upper circuit limit of INR 251.55 on November 28.

Honasa shares uptick aligns with FMCG 0.86% growth

This spike in the company’s shares was in line with a 0.86% positive upsurge in the fast-moving consumer goods (FMCG) segment. The stock opened the day’s trading 3.14% up at INR 235.90 against the previous close of INR 228.70.

Continue Exploring: Oceanic Foods settles receipt with SEBI related to LODR rules

As many as 17.59 lakh shares of Honasa traded hands on November 28. The company’s market capitalization stood at INR 8,170.95 crore. However, it’s worth noting that the company’s stock has mostly maintained a downward trajectory after it slipped into the red in the September quarter of the financial year 2024-25 (Q2 FY25), posting a consolidated net loss of INR 18.6 crore.

Meanwhile, Brokerage firm Emkay has also reflected its pessimistic stance on the stock, double downgrading Honasa’s shares to “sell” from its earlier rating of “buy” and cutting its price target by half to INR 300 from INR 600 earlier. Notably, seven out of Honasa’s last 10 trading sessions have ended in the red. On the year-to-date (YTD) basis, its stock has given a negative return of 40.99% to its investors.

Continue Exploring: Baby & Mom Retail targets INR 100 Cr revenue by 2025, sees 91% revenue growth

Mamaearth suffers loss of INR 18.6 Cr in Q2

In the September quarter of financial year 2024,  Mamaearth reported a consolidated net loss of INR 18.6 crore, attributing the loss and fall in sales to its ongoing transition from a super-stockist-led model to a direct distributor model. Honasa’s top line also took a hit as revenue from operations declined nearly 7% to INR 461.8 crore during the quarter under review from INR 496.1 crore in Q2 FY24. Its total expenses rose 9% to INR 506.2 crore during the quarter under review from INR 464 crore in the year-ago quarter.

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Swiggy Instamart teams up with Yu Foods to debut juices and ramen lineup

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Ashutosh Dubey
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Swiggy Instamart teams up with Yu Foods to debut juices and ramen lineup

Swiggy Instamart, India’s one of quick commerce platform, has partnered with Yu Foods, a consumer foods brand, to launch a new range of juices and ramen.

Founders Bharat Bhalla, Varun Kapur announce partnership

The launch event was held at InterContinental Marine Drive in Mumbai, where Yu Foods founders Bharat Bhalla and Varun Kapur, along with Swiggy Instamart COO Sairam Krishnamurthy, unveiled the new product line.

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Meanwhile, the event was attended by famous comedian Sapan Verma, notable influencers like Natasha Gandhi and Simone Khambatta. The new products will be available on Swiggy Instamart, enabling Yu Foods to meet the growing demand for quick, wholesome, ready-to-eat solutions for premium food products.

“We are excited to continue strengthening our partnership with Swiggy Instamart, one of our fastest growing sales platforms,” said Yu’s founders Bharat Bhalla and Varun Kapur. “Our newly launched range of 100% Fruit Juices and Korean Ramen will provide ‘better for you’ options in categories that are seeing high consumer demand. In line with our philosophy, we will continue innovating across categories keeping the consumer at the epicentre thereby helping India eat better.”

Continue Exploring: Nykaa takes over majority stake in D2C skincare brand Earth Rhythm

Yu Foods now available in 43 cities across India

Further, Yu Foods has further reinforced its commitment to health and innovation with its latest offerings. These products are crafted using 100% natural ingredients, free from preservatives, MSG, and palm oil. Yu Foods products will now be available to Swiggy Instamart users across 43 cities, bringing healthier choices to more customers.

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American whisky brand Sazerac to unveil new bourbon lineup in India

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Ashutosh Dubey
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American whisky brand Sazerac to unveil new bourbon lineup in India

American spirits maker Sazerac plans to introduce more brands of bourbon whisky to India, which is considered a priority market due to its large whisky consumption and growing trend of premiumisation.

India is a priority market, continue to bring bourbons – Sazerac

The company looks at India as an “opportunity market” because of its growth potential and increasing disposable income.

Continue Exploring: Baby & Mom Retail targets INR 100 Cr revenue by 2025, sees 91% revenue growth

“We do expect to continue to invest. India, for us, is a priority market. You will see year in and year out, we will continue to bring in more of our award-winning bourbons from Buffalo Trace distillery to India,” said Diego Bianchi, General Manager Emerging Markets & Barrel Select at Sazerac Company.

Meanwhile, the company has introduced Weller Kentucky Straight Bourbon Whiskey from its Buffalo Trace Distillery, the oldest continuously operating distillery in the US. Bianchi said that there is a shift in consumer preference to quality, in which Weller fits that profile that the consumers are looking for. “The other interesting fact is that you have a lot more consumers coming into the category, mainly female. And Weller is a perfect whiskey for female consumers because it is softer with a smooth and complex taste profile,” he added.

Sazerac owns John Distilleries ltd, plans expansion

Sazerac owns a stake in Bengaluru-based liquor maker John Distilleries Ltd, owner of the popular single malt whiskey Paul John. Bianchi said that the relationship with Paul John distilleries is an important one. “With their expertise in the market, John distillate provides a tremendous value for Sazerac, both from a growth on Indian whiskey, but also on the Bourbon front.”

Continue Exploring: Backed by Zomato, Swiggy, UrbanPiper targets 10X US expansion post-rebranding

Furthermore, Sazerac has been investing in JPL since 2017 after it acquired a minority stake. The company launched Weller in the Mumbai market and has plans to quickly expand in big markets such as Haryana, Goa, Karnataka, and Delhi. John Distillery is going to be the key partner in this expansion.

In India, the high-end premium whisky market is still dominated by scotch whisky. However, Vijay Kauthekar, Executive Vice President at John Distilleries, said that premium consumers do not stick to one category. “If you look at the last couple of years, every world whisky is growing in India, in spite of that, scotch is well-dominated. Every international whiskey which is coming from India is growing at a fascinating speed. So that shows that premiumisation is very well accepted,” Kauthekar said.

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Oceanic Foods settles receipt with SEBI related to LODR rules

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Ashutosh Dubey
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Oceanic Foods settles receipt with SEBI related to LODR rules

Oceanic Foods Ltd has settled a case with the Securities and Exchange Board of India (Sebi) regarding alleged disclosure lapses. The company paid INR 12.22 lakh as a settlement fee to resolve the matter.

Oceanic Foods produces and sells dehydrated spices

The company is listed on the BSE, produces and sells dehydrated spices and vegetables. The settlement order was issued after Oceanic Foods proposed to settle the case against it without “admitting or denying the findings of facts and conclusions of law.”

Continue Exploring: Higher profits for FMCG leaders in quick commerce vs. retail and e-commerce!

Meanwhile, Sebi had initiated adjudication proceedings against Oceanic Foods for allegedly violating the Listing Obligations and Disclosure Requirements (LODR) regulations and other market norms. A show cause notice was issued to the company on February 20, 2024, for non-disclosure of a petition filed by its former Managing Director and CEO against the company, as well as the freeze of its bank accounts.

Oceanic Foods pays INR 12 lakh settlement fee

Following which, Oceanic Foods had applied to settle the proceedings by filing a settlement application. After revising the settlement terms, which were approved by Sebi’s High Powered Advisory Committee (HPAC), the company paid the settlement fee.

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“In view of the acceptance of the settlement terms and the receipt of the settlement amount by Sebi, the instant adjudication proceedings initiated against the applicant vide SCN dated February 20, 2024, is disposed of in terms of the settlement regulations,” Sebi said.

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