Neesh Perfumes Sets Sights on Rs 300 Cr Revenue by 2030, Eyes Global Footprint and Offline Growth

Retail & Ecommerce

April 10, 2025

Image of neesh — Neesh Perfumes Sets Sights on Rs 300 Cr Revenue by 2030, Eyes Global Footprint and Offline Growth

Luxury fragrance label Neesh Perfumes, born and built in India, is setting some ambitious targets: it wants to hit Rs 200–300 crore in revenue by FY2030, fueled by going global, stepping into brick-and-mortar retail, and widening its sales network.

At the heart of this journey is founder Rishi Verma, who started Neesh to bring Indian-crafted luxury scents to the world stage. “We’re not chasing numbers for the sake of it. This is about putting India on the global luxury map—through perfume,” Verma said in a conversation with IndiaRetailing.

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Until now, Neesh has mostly lived online, selling directly through its website and digital platforms. But that’s about to change. The brand is working to strike a balance—targeting a 70:30 online to offline mix—and will soon open its first exclusive stores in Delhi and Bengaluru. These won’t be shelf spaces inside big stores but standalone Neesh boutiques, designed to let people walk in and fully experience what the brand stands for.

“We’re finalising spots in high-footfall areas—think premium malls and popular shopping streets,” Verma shared. “We’re building something that feels personal, where people can smell, touch, and connect with our creations.”

Neesh isn’t stopping there. It’s making inroads into multi-brand retail chains like Shoppers Stop and is experimenting with new ideas like custom-scented welcome gifts in luxury hotels—compact 10ml bottles left in guest rooms.

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Beyond just stores and scents, the company is thinking bigger: new product lines, international markets, and collaborations that bring in fresh audiences. The larger vision? To grow Neesh into a legacy Indian fragrance house that can hold its own against top global names—without losing its roots.

Irwin Anand Takes the Helm at NimbusPost, Aims to Redefine Tech-Driven Logistics

Business

Online Desk

April 10, 2025

Image of Irwin Anand — Irwin Anand Takes the Helm at NimbusPost, Aims to Redefine Tech-Driven Logistics

New Delhi — In a significant leadership move, Irwin Anand has been appointed CEO of NimbusPost, the logistics tech arm of Xpressbees. With this shift, the company signals its intention to double down on technology-led logistics solutions for the fast-evolving digital commerce landscape in India and abroad.

Anand brings with him more than 20 years of experience across the consumer internet and tech sectors, having led teams and scaled operations across both India and the wider Asia-Pacific region. His track record includes growing platforms, driving marketplace expansion, and steering strategy at companies that operate at the intersection of tech and consumer behavior.

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Before joining NimbusPost, Anand held the position of Managing Director, India & APAC at Udemy, where he played a key role in building Udemy’s presence in the region—setting up their India office, growing local operations, and improving user experience for both students and instructors. Earlier, he was part of the founding leadership at OLX India, where he helped shape one of the country’s early online classifieds success stories.

Founded in 2019, NimbusPost offers a range of logistics and fulfillment services tailored for eCommerce sellers, D2C brands, and small businesses. Its platform integrates with major courier partners—including Delhivery, Blue Dart, DTDC, Shadowfax, Ekart, and parent company Xpressbees—allowing sellers to manage nationwide and cross-border deliveries with ease.

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Beyond shipping, NimbusPost is investing heavily in AI, predictive analytics, and smart logistics tools—helping online brands optimize costs, reduce delays, and offer better post-purchase experiences to their customers.

ASUS Teams Up with Swiggy Instamart to Bring Tech Essentials to Your Door in Minutes

Quick Commerce

Online Desk

April 10, 2025

Image of swiggy instamart — ASUS Teams Up with Swiggy Instamart to Bring Tech Essentials to Your Door in Minutes

Tech just got a lot more convenient. ASUS, the Taiwanese electronics major, has joined hands with Swiggy Instamart to offer near-instant delivery of everyday tech accessories—think chargers, keyboards, and mice—delivered in under 10 minutes.

This move brings ASUS products even closer to customers in cities like Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad, where the partnership is now live. Whether you’re stuck mid-project without a working mouse or your charger gives up during a video call, help is just a few taps away.

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“Today’s user doesn’t want to wait days for a basic accessory—they need it now,” said Arnold Su, Vice President of Consumer and Gaming PC at ASUS India. “By working with Swiggy Instamart, we’re collapsing delivery windows and putting essential tech right into people’s hands—fast.”

This isn’t ASUS’s first foray into the ultra-fast commerce game. Back in January, the brand rolled out a similar partnership with Zepto, offering rapid deliveries in key metros like Mumbai, Delhi-NCR, Chennai, and Bengaluru.

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ASUS has been steadily building its India presence since entering the market in 2011. The company launched its own e-store in 2021, and now has a reach that spans over 400 districts, with ambitions to scale that to 600 districts soon.

Indonesia’s Kenangan Coffee Debuts in India with First Café in Delhi’s Pacific Mall

Business

Online Desk

April 10, 2025

Image of kenengan coffee — Indonesia’s Kenangan Coffee Debuts in India with First Café in Delhi’s Pacific Mall

New Delhi – One of Southeast Asia’s fastest-moving coffee startups has officially landed in India. Kenangan Coffee, the café arm of Indonesia’s wildly popular Kopi Kenangan, has opened its first Indian location at Pacific Mall, Tagore Garden—bringing its blend of bold flavors and modern café culture to the heart of Delhi.

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This marks the brand’s first step into India’s vibrant and competitive coffee scene. The new café offers a mix of over 35 beverages and 20+ food options, blending flavors from both Indonesia and India—think local ingredients with an international twist.

“India feels like a natural fit for us,” said Edward Tirtanata, Co-founder and Group CEO of Kenangan Brands. “There’s an energy here, especially among the younger crowd, that’s really aligned with how we see coffee—not just as a drink, but as a daily ritual that brings people together.”

Kenangan Coffee is no small player. Since its launch in 2017, the company has grown from a small grab-and-go concept in Jakarta to a massive network of over 1,000 stores across Indonesia, Malaysia, Singapore, and the Philippines.

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India is now next on its growth map. The company plans to open at least 10 outlets across the country by the end of 2025, backed by a team of over 120 people across its cafés, corporate office, and supply partners.

Darshan Mehta, Luxury Retail Trailblazer and Former Reliance Brands Chief, Passes Away

Business

Online Desk

April 10, 2025

Image of darshan mehta — Darshan Mehta, Luxury Retail Trailblazer and Former Reliance Brands Chief, Passes Away

New Delhi — The Indian retail world lost one of its defining voices on Wednesday as Darshan Mehta, the founding force behind Reliance Brands Ltd. (RBL), passed away following a sudden heart attack, according to a source familiar with the matter.

Mehta wasn’t just a retail executive—he was a visionary who helped lay the foundation for India’s premium and luxury brand landscape. From the early days of RBL in 2007, he was at the helm, guiding the company for over 17 years as it brought some of the world’s most iconic names to Indian storefronts.

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Names like Armani, Valentino, Versace, Jimmy Choo, Coach, Zegna, and Pottery Barn entered the Indian market under his leadership. More than 90 international fashion, lifestyle, and home brands found their footing in India thanks to Mehta’s steady hand and strategic foresight.

Though he officially stepped down from his day-to-day role at RBL in 2024, Mehta didn’t walk away from the world he helped build. He transitioned into a mentor role within the larger Reliance Group, remaining on RBL’s board and continuing to guide the next generation of business leaders with the same clarity and calm that defined his career.

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Before RBL, Mehta spent several years at the helm of Arvind Brands Ltd., where he was instrumental in stitching together some of the earliest portfolios of organised apparel brands in India. His ability to read the market, build lasting partnerships, and think five steps ahead made him a key player during the formative years of Indian retail.

Colleagues and competitors alike often spoke of Mehta’s unique blend of humility and sharp insight—a man equally at ease discussing store layouts as he was dissecting global fashion trends. Many credit him with seeing the potential for India’s luxury market long before it was obvious to others.

Godrej Enters Pet Food Game with ‘Ninja’ Brand, Plans Rs 500 Cr Push Over Five Years

Growth

Online Desk

April 10, 2025

Godrej Enters Pet Food Game with ‘Ninja’ Brand, Plans Rs 500 Cr Push Over Five Years

Godrej has just dropped a new name into the dog food bowl—Godrej Ninja, a brand-new line of scientifically developed food for dogs, marking its official debut in India’s fast-growing pet food space. Backed by Rs 500 crore in planned investment over the next five years, the launch comes from Godrej Pet Care, the freshly minted pet-focused arm of Godrej Consumer Products Ltd.

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India’s pet care industry is booming, currently pegged at around Rs 6,000 crore, with pet food alone taking up a Rs 5,000 crore share. But there’s a big gap—despite more people bringing pets home, most still don’t use packaged food. That’s exactly where Godrej sees an opening.

“This isn’t just a new product—it’s a serious long-term play for us,” said Robert Menzies, CEO of Godrej Pet Care. “Godrej Ninja is the first step in building a full-scale business in the Indian pet space. We’re starting with nutritious, affordable dog food that doesn’t cut corners.”

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Godrej is launching its new range in Tamil Nadu first, tapping into one of the most pet-loving states in the country. “With 2 to 3 million households that have dogs, Tamil Nadu is a strong entry point for us,” Menzies added. “It’s also a state where Godrej’s consumer brands already have deep roots.”

Burger King India Rolls Out Korean Spicy Fest Nationwide from April 2, Starting at ₹149, Featuring Fiery Burgers, Wings, and More

Food & Beverage

Shweta

April 10, 2025

Image of burger — Burger King India Rolls Out Korean Spicy Fest Nationwide from April 2, Starting at ₹149, Featuring Fiery Burgers, Wings, and More

Burger King India is turning up the heat this season with its all-new Korean Spicy Fest—a special edition menu that’s here for a short time but promises to leave a lasting impression. Rolled out across the country on April 2, this fiery collection of burgers, wings, and sides is crafted to cater to bold flavor lovers, especially millennials, Gen Z, and anyone who can’t get enough of a good spice kick.

The inspiration? The global obsession with Korean food—and not just the surface-level trends. This isn’t about riding the wave; it’s about doing it right. The Burger King team went back to the roots of Korean cuisine, experimenting with ingredients like red chillies, garlic, ginger, and sesame seeds to create a flavor that’s rich, layered, and unmistakably Korean.

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“We’re seeing a massive craving for adventurous, global flavours. Korean food, in particular, keeps popping up as a fan favourite in our research,” shared Kapil Grover, Chief Marketing & Digital Officer at Burger King India. “So, we didn’t just sprinkle in some spice and call it a day. Our chefs worked from scratch, building a menu that blends authentic Korean flavour with the signature Burger King twist—like our unique dunking process and those soft Brioche buns. We’re confident it’s going to be a big hit.”

The Korean Spicy Fest isn’t just one or two items—it’s a whole lineup. From the Korean Spicy Chicken and Paneer Burgers to Spicy Wings, Chicken bites, and even Korean Fries, there’s something for every kind of craving. And with prices starting at just ₹149, the brand has made sure this global flavour experience doesn’t come with a global price tag.

Whether you’re dining in, grabbing a takeaway, or ordering from your couch, the menu is available at Burger King outlets across India. There are also combo deals and full meal upgrades to help you dive all the way in.

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To stir up even more excitement, Burger King is rolling out contests and interactive content on social media, encouraging fans to show off their love for the Korean Spicy Fest using the hashtag #BKKoreanSpicyFest.

Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, summed it up: “K-culture isn’t just trending—it’s tapping into something deeper. People want more than a fad; they want something that feels real. That’s what we aimed to capture with this campaign. From our digital film to the social activations, the idea was to connect with true K-fans and give them something that speaks to their love for the culture—through taste, storytelling, and shared experiences.”

Zepto Clocks Nearly $4 Billion in Annual Orders, Slashes Cash Burn by Half Ahead of IPO

Business

Online Desk

April 10, 2025

Image of zepto — Zepto Clocks Nearly $4 Billion in Annual Orders, Slashes Cash Burn by Half Ahead of IPO

Zepto is racing ahead at breakneck speed. The quick commerce player, co-founded by Aadit Palicha, is now approaching a massive $4 billion in annualised gross order value (GOV)—just three months after it hit the $3 billion mark.

In a recent LinkedIn update, Palicha shared that the company has not only scaled rapidly but also tightened its belt. Zepto has managed to cut its EBITDA and operating cash flow (OCF) losses by 50%, and says it’s just months away from turning the corner on both.

“We’re inching closer to $4 billion in annualised GOV, marking a 300% year-on-year jump and 30% growth since January,” Palicha wrote. “We’re also nearing break-even on both EBITDA (excluding ESOPs) and OCF, and our balance sheet still has a comfortable cash cushion.”

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Zepto’s dark store network—key to its 10-minute delivery promise—is also performing well. New outlets are moving toward profitability in line with earlier store rollouts, which saw steady improvements over time.

The company calculates GOV using the selling price of items like fruits and vegetables, and also includes income from subscription fees and advertising.

On the Road to Public Markets

As Zepto gears up for a potential IPO, its financials are showing signs of maturity. The company posted revenue of Rs 4,454 crore for FY24—more than double the Rs 2,025 crore it reported in FY23. At the same time, it shaved its annual loss down slightly to Rs 1,248.6 crore from Rs 1,272.4 crore the previous year, according to filings accessed via Tofler.

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The quick commerce market remains fiercely competitive, but Zepto’s momentum suggests it’s not just playing for speed—it’s chasing scale with financial discipline.

Bhagva Raises $1 Million from Pradeep Nain to Build India’s First Full-Stack Spiritual Tech Platform Empowering Women

INVESTMENTS

Online Desk

April 10, 2025

Image of bhagva — Bhagva Raises $1 Million from Pradeep Nain to Build India’s First Full-Stack Spiritual Tech Platform Empowering Women

Delhi-based spiritual tech platform Bhagva has secured $1 million in pre-Series A funding, led by Australian investor Pradeep Nain, with participation from a handful of other private investors who’ve chosen to stay out of the spotlight.

The startup, founded in 2022 by Jagriti Motwani, is building something more than just another app. It’s creating a one-stop spiritual ecosystem—where you can book a pandit for a havan, get your daily Panchang, consult your horoscope, or participate in group chants—all from your phone or laptop.

The latest round of funding will be used to tighten up the tech stack, improve user experience, and scale operations as the platform expands to serve India’s increasingly digital and spiritually curious population.

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Where Tradition Meets Tech

Bhagva’s offerings range from virtual poojas to doorstep deliveries of ritual essentials. But what makes it stand out in a sea of spiritual startups is its full-stack approach—handling everything from service bookings to product fulfillment in-house.

Jagriti’s vision is rooted in keeping the essence of Indian spirituality alive while adapting it for today’s lifestyle. “We’re not trying to change tradition. We’re just making it easier to access,” she explains.

More Than Business: A Platform With a Purpose

What makes Bhagva particularly unique is its social mission. The company actively works with women and artisans from underserved communities, training them in the creation of pooja essentials—like hand-rolled agarbattis, solar-powered diyas, and traditional decor items.

This isn’t just a CSR effort tacked onto the business—it’s baked into the model. By building a supply chain that creates economic opportunities for women, Bhagva is turning spiritual commerce into a tool for empowerment.

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“Our goal is to blend devotion with dignity,” says Jagriti. “We want to make spiritual experiences available to all, while also supporting the people who’ve kept these traditions alive for generations.”

A Growing Market for the Soul

Bhagva is entering a space that’s heating up fast. With names like Astrotalk, AppsForBharat, Vama, and InstaAstro already drawing millions of users, the demand for spiritual services that fit into everyday digital life is only rising.

But Bhagva isn’t just competing—it’s carving out a space that’s personal, inclusive, and deeply rooted in community. And with fresh funding in hand, the platform is now ready to take that vision nationwide.

Let’s Try Raises Rs 22 Crore from SWC Global, Aman Gupta & Others to Chase Rs 1,000 Crore Revenue Goal by 2028

INVESTMENTS

Online Desk

April 10, 2025

Image of let's try — Let’s Try Raises Rs 22 Crore from SWC Global, Aman Gupta & Others to Chase Rs 1,000 Crore Revenue Goal by 2028

Let’s Try, the fast-growing snacks brand that grabbed eyeballs on Shark Tank India, has just closed a pre-Series A funding round worth $2.5 million (roughly Rs 22 crore). The round was led by Singapore’s SWC Global, with continued backing from familiar names like Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and none other than boAt’s Aman Gupta, who first spotted the brand on TV.

Based out of Delhi NCR, the startup isn’t wasting any time putting the fresh capital to work. The focus? Doubling down on distribution across India’s Tier 1, 2, and 3 cities, streamlining its logistics backend, and rolling out new-age snack options that are both tasty and mindful of modern health preferences.

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A chunk of the investment will also be funneled into brand-building across online and offline channels, with a special emphasis on growing its D2C presence and e-commerce reach.

Big Goals, Bigger Appetite

Founded in 2021 by Nitin Kalra—a seasoned FMCG professional with past roles at ITC, PepsiCo, and Raymond—Let’s Try is riding a wave of momentum. What began as a small venture with Rs 1 crore in revenue has now grown into a business with an ARR of Rs 120 crore in under three years.

But Kalra and his team aren’t stopping there. The brand is now aiming to hit Rs 1,000 crore in revenue by 2028, a nearly tenfold leap that would cement its place among India’s snack industry leaders.

Snacks That Hit Home

Let’s Try stands out in a cluttered market by offering classic Indian favourites—think namkeens, cookies, wafers, and even traditional mithai—all made in-house to ensure quality and consistency. The pitch? Premium taste without the premium price tag.

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The timing couldn’t be better. Indian consumers are becoming more selective about what they eat. As incomes rise and awareness about nutrition spreads, people are seeking snacks that deliver on both health and flavour. According to market research, the Indian snacks industry hit Rs 42,695 crore in 2023 and is projected to more than double to Rs 95,522 crore by 2032, growing at a CAGR of just over 9%.

Let’s Try is betting big on being part of that future—and with fresh funding in hand, it looks like they’re just getting warmed up.

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