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Bata Teams Up with Zepto to Deliver Footwear at Lightning Speed

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Bata Teams Up with Zepto to Deliver Footwear at Lightning Speed

Bata India has joined hands with Zepto, a fast-growing quick commerce platform, to provide rapid delivery of its festive and fashion footwear collections. 

After rolling out this service in Delhi-NCR, Bata plans to expand to other metro cities across India. With the wedding season approaching and an estimated 48 lakh weddings expected in the coming months, the partnership aims to cater to last-minute footwear needs efficiently.

Bata India CEO Very Enthusiastic about this Venture 

Speaking about the collaboration, Gunjan Shah, CEO of Bata India, said, “This partnership is part of our effort to stay ahead of changing consumer preferences. By integrating Zepto’s speedy delivery capabilities, we’re ensuring that customers can access Bata’s stylish and high-quality footwear whenever and however they choose—whether it’s through our stores, online platforms, or now, delivered right to their doorstep. Convenience is key for today’s shoppers, and we’re thrilled to take this step toward strengthening our omni-channel presence.”

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Zepto CEO Opines on this Partnership 

Aadit Palicha, CEO of Zepto, added, “Partnering with Bata, one of India’s most iconic footwear brands, is a milestone for us. With this collaboration, we’re bringing their wide range of stylish and comfortable footwear to our customers in record time. It’s all about making shopping seamless and helping people access quality shoes quickly, so they can step out in style without any hassle.”

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The move highlights how both companies are working together to redefine convenience and accessibility in the world of footwear retail.

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InCred Finance Appoints Financial Veteran Gaurav Maheshwari as CFO

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InCred Finance, the consumer and MSME lending division of the InCred Group, has named Gaurav Maheshwari as its new Chief Financial Officer (CFO), with his appointment taking effect on December 16, 2024.

Gaurav Maheshwari Becomes New CFO of InCred Finance

With an impressive career spanning 27 years, Maheshwari brings a wealth of experience in financial leadership. He spent over 20 years at Standard Chartered Bank, where he held the position of Cluster CFO for India and South Asia. During his tenure, he oversaw large-scale financial operations and led critical strategic initiatives. 

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His professional journey also includes key roles at Altico Capital, Reuters India, and Coca-Cola India, further showcasing his versatility and expertise in the field.

CEO Gives his Statement on this Key Appointment 

Bhupinder Singh, Founder and Group CEO of InCred, expressed his enthusiasm for the appointment, stating, “Gaurav’s extensive experience and strong leadership make him an invaluable addition to our team. His expertise will be crucial in optimizing business performance, enhancing capital efficiency, and fortifying our governance framework. As we continue to scale, I am confident he will be instrumental in driving the next chapter of growth for InCred Finance.”

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Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam

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Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam

Youthbeat, the youth-focused marketing division of SW Network, has teamed up with Myntra’s Gen Z clothing label, FWD, for a fresh and dynamic campaign led by the popular content creator Bhuvan Bam. 

Bhuvan Bam Teams Up for a Dynamic Campaign 

Known for his relatable humor and distinctive Instagram sketches, Bhuvan brings his unique touch to showcase FWD’s bold and trendy fashion lines, resonating strongly with younger audiences.

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The campaign features a 90-second reel where Bhuvan’s well-loved characters bring humor and relatability to everyday scenarios while spotlighting FWD’s vibrant styles. Packed with slang and humor rooted in current cultural trends, the reel has struck a chord with viewers, elevating FWD’s appeal as a go-to brand for Gen Z fashion.

Top Executives Opine on this Collaboration 

Vijay Sharma, Senior Marketing Director at Myntra, expressed excitement about the collaboration: “Youthbeat’s deep understanding of creator-driven marketing played a pivotal role. This campaign captures the essence of FWD perfectly, and we’re thrilled with the incredible response from the audience.”

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Raghav Bagai, Co-founder of SW Network, also highlighted the campaign’s impact: “FWD represents energy and style, making Bhuvan Bam’s characters the ideal choice for bringing its story to life. At Youthbeat, we strive to bridge the gap between brands and youth culture, and this campaign demonstrates how innovative ideas can drive engagement and leave a lasting impression.”

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Delhi Deli Brings Global Flavors to Greater Kailash 2

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Delhi Deli Brings Global Flavors to Greater Kailash 2

A new culinary hotspot, Delhi Deli, has arrived in the heart of Greater Kailash 2, Delhi, bringing a mix of Mexican, American, and European flavors to the city’s vibrant food scene.

Delhi Deli Boasts Incredible Attributes 

The restaurant’s interior, featuring terracotta tones and deep red wine-colored walls, strikes a balance between cozy and inviting. Despite its intimate size, the space feels open and welcoming. For those who enjoy dining with a view, the rooftop offers the perfect escape—overlooking the lively GK2 market, complete with the charm of an open pizza station.

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The menu is as diverse as it is tempting, catering to all tastes with an array of options that include fresh salads, small plates, hearty pasta, all-day breakfast classics, sandwiches, burgers, and an impressive lineup of 20 different pizzas.

Founder Describes the Essence of the Restaurant 

Founder Jayesh Singh describes Delhi Deli as more than just a place to eat. “For us, it’s about storytelling through food. Each dish is a blend of flavors, cultures, and creativity coming together to craft something truly special,” he explains.

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Mumbai to Experience Nando’s Signature Spice with New Restaurant Openings

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Mumbai to Experience Nando’s Signature Spice with New Restaurant Openings

Nando’s, the popular South African chain renowned for its signature flame-grilled PERi-PERi chicken, is making its way to Mumbai. 

Nando has a Stellar Reputation 

The brand, known for its bold, spicy flavors, is preparing to bring its unique taste to the city with plans to open five “Casas” – the affectionate term for Nando’s restaurants, meaning “home” in Portuguese. These locations will include spots at Terminal 2 of Mumbai airport and in major shopping malls.

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This exciting move follows the brand’s successful presence in Delhi and a warm welcome in Hyderabad’s newly opened outlet. “We’re extremely excited to bring Nando’s to Mumbai, a city that’s known for its love of bold flavors and has been eagerly anticipating our arrival,” said Sameer Bhasin, CEO of Nando’s India.

Nando’s USP is its Top Notch Cooking 

Nando’s takes pride in using only fresh, high-quality ingredients in all its marinades, bastings, and sauces, which are free from artificial colors and flavors. The signature flame-grilling method ensures the chicken is cooked to perfection, and the range of PERi-PERi spice levels lets guests tailor their meal to their taste. 

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“We’re confident that Mumbai will fall in love with our flame-grilled chicken, burgers, veggie options, and more,” added Karan Kapur, Executive Director of K Hospitality Corp, Nando’s joint-venture partner in India. “But as always, Nando’s is about more than just the chicken – it’s an experience.”

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ONDC’s Namma Yatri: The UPI Moment for the Ride-Hailing Industry

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ONDC’s Namma Yatri: The UPI Moment for the Ride-Hailing Industry

India’s ride-hailing sector is witnessing a revolution with the rise of Namma Yatri, a zero-commission platform designed to empower drivers and create a fairer ecosystem. Built on the Open Network for Digital Commerce (ONDC), Namma Yatri takes a bold step away from traditional models by ensuring that drivers keep 100% of their earnings through its subscription-based approach.

Transforming Lives with a Driver-First Model

“Namma Yatri has already impacted over 5 lakh drivers, helping them collectively earn Rs 1,100 crore since its launch,” shared Shan MS, co-founder of Namma Yatri, at a recent media event. “This isn’t just a business model—it’s a movement to provide financial stability and uplift livelihoods,” he added.

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The ONDC’s latest whitepaper highlights the immense economic potential of open-network platforms. It estimates that platforms like Namma Yatri could generate an economic impact of Rs 3 lakh crore over the next five years. By removing commission fees, the app is expected to save drivers Rs 20,000 crore annually, while fueling additional economic activity of Rs 51,000 crore to Rs 67,000 crore. Moreover, this model could boost GST revenues by Rs 1,000 crore as household spending rises.

Scaling Up and Looking Beyond Borders

With plans to expand into three to five cities in the coming months, Namma Yatri is also considering taking its platform international. Its mission aligns with ONDC’s principles of decentralization, openness, and interoperability, fostering an inclusive marketplace that benefits both drivers and riders.

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Dr. Pramod Verma, the visionary behind Aadhaar and UPI, sees immense potential in this approach. “Namma Yatri exemplifies how peer-to-peer models on open networks can transform industries. It’s like the UPI moment for mobility—empowering drivers, cutting costs for riders, and placing India at the forefront of digital innovation and inclusivity,” he remarked.

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Cricket Icon Sachin Tendulkar Joins Forces with Kissht as Investor and Ambassador

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Cricket Icon Sachin Tendulkar Joins Forces with Kissht as Investor and Ambassador

Kissht, a digital lending platform based in Mumbai, has forged an exciting long-term partnership with cricket legend Sachin Tendulkar, marking a milestone for India’s fintech landscape.

Sachin Tendulkar Partners with an Exciting Lending Platform 

As part of the collaboration, Tendulkar steps in not only as an investor but also as the brand’s inaugural ambassador. This alliance connects his iconic reputation with Kissht’s mission of delivering transparent and accessible financial services to the masses.

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Kissht Eyes Growth with this Partnership 

The partnership aims to propel Kissht’s growth and solidify its reputation as a reliable provider of quick and easy credit solutions. Tendulkar will be featured in upcoming marketing campaigns that highlight the company’s commitment to efficiency, transparency, and inclusivity in financial services.

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Sharing his thoughts on the partnership, Tendulkar said, “I’m thrilled to be a part of Kissht’s journey. The brand’s focus on making financial services accessible to all resonates deeply with me. I look forward to helping them build one of the most trusted digital financial platforms in India, empowering people to achieve their dreams through the power of finance.”

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Decathlon Embraces Rival Brands in India to Boost Online Sales

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Decathlon Embraces Rival Brands in India to Boost Online Sales

Decathlon, a French retailer, is expanding its online presence in India by listing products from competitors such as Adidas and Garmin, alongside its own offerings. 

Decathlon Begins to List Rival Brands on its Platform 

While Decathlon stores across the country continue to sell their branded products, around 15-20% of its US $529 million (Rs. 4,500 crore) annual revenue in India now comes from online sales, with footwear contributing 30% and apparel making up 32%.

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Globally, Decathlon generates about a quarter of its revenue from third-party brands. However, in India, the company primarily focuses on selling its own branded products, including everything from running shoes to mountaineering gear, in line with local regulations.

India’s FDI Regime is Smartly Crafted 

India permits 100% Foreign Direct Investment (FDI) in single-brand retail, where a company can sell multiple products under its own name. This strategy is used by companies like Decathlon, Ikea, Nike, and Adidas. However, FDI is restricted in multi-brand retail, which involves offering a range of brands under one roof.

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A Decathlon India spokesperson explained that while the company showcases third-party products to provide customers with a broader selection, it directs them to the brands’ own websites for purchasing and delivery. Decathlon’s global CEO, Barbara Martin Coppola, mentioned last year that the company was in discussions with the Indian government to explore the possibility of selling third-party products directly in its stores.

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Zepto Appoints Shashank Shekhar Sharma as New CXO to Lead Café Business

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To strengthen its café business, Zepto has appointed Shashank Shekhar Sharma as the company’s new Chief Experience Officer (CXO). 

Taking the helm at a crucial moment, Shashank is set to lead Zepto Café into the highly competitive food-tech sector with a focus on innovation and customer satisfaction.

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Zepto Co-founder Praises New Appointee

Zepto’s co-founder and CEO, Palicha, praised Shashank’s contributions, saying, “Shashank is an outstanding operator. I’ve had the chance to learn a lot from his precise approach, strategic thinking, and most importantly, his unwavering focus on delivering the best for customers. He has built Zepto Café from the ground up, and I’m confident he’s the right person to turn it into one of India’s largest QSR brands.”

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New CXO Brings a Whole Lot of Experience 

Shashank has played a pivotal role in shaping the journey of Zepto Café since its launch. Reflecting on his new role, he shared, “I’m excited to take on this challenge at such an important time for Zepto Café. The online café model is changing the way urban India experiences food and beverages, combining speed, quality, and convenience. As we expand our menu, we’ll continue to carefully curate offerings that uphold our standards of consistency and taste. I’m eager to collaborate with our teams, sellers, and partners to build on our success and keep delivering exceptional experiences to our customers.”

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Tata Group Dismisses Reports of Starbucks Leaving India as ‘Unfounded’

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Tata Group Dismisses Reports of Starbucks Leaving India as ‘Unfounded’

Tata Consumer Products Ltd (TCPL) dismissed reports on Thursday claiming that Starbucks was planning to exit the Indian market, calling them “unfounded.” 

The Tata Group, in a 50:50 joint venture with US-based Starbucks Corporation, operates Starbucks cafés in India, where the brand remains the dominant café chain.

The State of Starbucks in India

As of the end of September, Starbucks had 457 stores across 70 cities in India and aims to expand this number to 1,000 by FY28. For the fiscal year 2024, the company reported a 12% increase in revenue from operations, reaching Rs 1,218.06 crore. However, its losses widened to Rs 79.97 crore from Rs 24.97 crore in FY23, primarily due to its aggressive expansion strategy.

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In terms of marketing, Starbucks saw a 26.8% rise in promotional expenses, totaling Rs 43.20 crore, while royalty payments amounted to Rs 86.15 crore, according to financial data from the business intelligence platform Tofler.

Reports of Starbucks Leaving India

These reports of Starbucks potentially leaving the Indian market came after speculation about high operating costs, mounting losses, and competition from cheaper local alternatives. In response, TCPL issued a regulatory filing on Thursday, firmly denying the claims as “baseless.”

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Starbucks entered the Indian market in October 2012 through its joint venture with Tata Group, with its first store opening in the Elphinstone Building in Mumbai.

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