Starbucks is recalibrating its India operations after its joint venture partner, Tata Consumer Products, signalled that further investment will depend on a leaner, India-specific business model. Discussions last week at Bombay House involved Starbucks global CEO Brian Niccol and Tata Sons chairman N Chandrasekaran, highlighting the urgency to align strategy with local market realities.
India’s Starbucks stores, each uniquely designed with local touches, currently follow the global template of large 3,000-square-foot outlets equipped to serve 700 cups a day, priced at an average ₹400 per beverage. Tata Consumer has questioned the sustainability of this high-cost approach in a competitive coffee landscape marked by rising rentals and value-conscious consumers. As a result, fresh capital infusion has been paused pending agreement on a lower-capex, smaller-store format.
The proposed overhaul focuses on India-specific store designs, lighter equipment, streamlined staffing, and more accessible pricing. Product mix, throughput targets, and operational efficiencies are being revisited to improve unit economics. The company’s previous target of 1,000 outlets by 2028 has been put on hold, with the current store count at 500 since Starbucks’ India entry in 2012.
Tata Starbucks, a 50:50 joint venture, posted ₹1,277 crore in revenue in FY25, a 5% increase year-on-year, but losses widened nearly two-thirds to ₹135.7 crore. Intensifying competition from chains such as Tim Hortons, Pret a Manger, and local players including Third Wave and Blue Tokai, which collectively operate over 300 stores, has added pressure to optimise costs and unit-level profitability.
Both partners have reached an informal understanding to rebuild operations around smaller, more efficient outlets tailored to Indian consumption patterns and real estate constraints. Fresh investment will follow once the revised model, encompassing store size, capex per outlet, productivity metrics, and localisation of offerings, is formally approved. Tata Consumer notes that the country’s demographics and QSR tailwinds still make India a strategically important market.










