Hindware’s Future in Safe Hands: Nirupam Sahay Appointed CEO to Steer the Brand’s Growth Across Multiple Verticals
Hindware has appointed Nirupam Sahay as its new CEO, where he will oversee the company’s diverse portfolio, including Sanitaryware, Faucets, Tiles, Kitchen Appliances, and Home Appliances. Before joining Hindware, Sahay was the president of lighting solutions at Dixon Technologies India Limited, a position he held for nearly two years.
Sahay brings a wealth of experience to his new role, with a career spanning over 30 years. His expertise covers both B2C and B2B sectors, with a proven track record of boosting market share and profitability in both fast-growing and challenging industries. He has a history of leading digital transformation efforts, particularly in product development, sales processes, and marketing strategies.
Sahay has also held significant leadership roles at major companies like Philips Lighting, Signify, Surya Roshni, GE Capital, Whirlpool, Asian Paints, and Dixon Technologies. Alongside his professional achievements, he serves on the board of the Institute for Advanced Studies in Complex Choices. His broad experience in sales, innovation, operations, and general management equips him to drive Hindware’s growth and future strategy.
Reliance’s Strategic Shift: Fast Deliveries Through Existing Infrastructure
Reliance Industries is acknowledging the rising competition from quick commerce but is opting for a strategy that plays to its existing strengths. Instead of jumping into the race with dark stores, the company plans to use its established network of Reliance Smart outlets and kirana stores to drive faster deliveries, as per sources familiar with the company’s approach.
According to a source, “We don’t need dark stores. Our Reliance Smart outlets and partnerships with local kiranas will serve as our base for faster deliveries.” The strategy focuses on keeping things lean, using a network of existing infrastructure to scale services across the country.
Unlike quick commerce rivals like Zepto, Zomato, and Swiggy, Reliance isn’t rushing to brand itself as a “quick commerce” player. They are avoiding promises of hyper-fast delivery windows on the Jio Mart app. Instead, the company is rolling out express and scheduled deliveries, with a focus on strong unit economics, capitalizing on its large-scale infrastructure to support these services. This also gives them an advantage in localizing selections, particularly in segments like fashion and value.
While many view this shift as Reliance’s move to compete in the fast-paced delivery space, the company remains cautious. It has long been wary of the quick commerce model, with its high cash burn rates and thin margins. Despite challenges in revenue and product mix, Reliance Retail has successfully maintained its profitability.
However, this approach has come at a cost. Analysts from HSBC point out that while the company protected its margins, it did lose market share to quicker competitors, resulting in a decline in its valuation premium.
Shark Tank Drama: Go Devil’s Journey from Financial Struggles to Ambitious Pitch
In a recent episode of Shark Tank India Season 4, Vinish Arya and his daughter Angel Arya, the founders of the family-operated brand Go Devil, pitched their garment business to the investors, seeking Rs 80 lakh in exchange for a 2% equity stake. With a brand valuation of Rs 40 crore, their journey since launching in 2022 has been filled with both triumphs and struggles.
Vinish, who has been in the garment and leather goods industry since 1998, shared the hurdles he’s faced over the years, from the fallout of the 2008 global recession to the challenges posed by the 2020 pandemic. Reflecting on his experiences, he remarked, “Life mein hi up down chala hai” (Life has been full of ups and downs). His frankness about his journey resonated with the sharks, especially when Peyush Bansal acknowledged Vinish’s sharp design acumen.
When it came to financials, Vinish presented the growth of Go Devil, noting they had earned Rs 1.44 crore in their first year, Rs 2.45 crore in the second, and Rs 2.75 crore in just the first half of the current year, with a projected Rs 8 crore for the year’s end. Although these numbers showed promise, the sharks were skeptical about the brand’s unit economics and questioned the sustainability of the business practices, suggesting that the figures didn’t reveal the complete picture.
The emotional weight of the pitch became evident when Vinish disclosed that he had sold his house and invested Rs 2.5 crore into the business. To keep things running, he had also borrowed Rs 3 crore from friends. This raised alarm among the investors, with Anupam Mittal expressing his concern, calling the risk “dangerous” and cautioning Vinish against taking such a precarious financial route.
From Online to Offline: IGP Expands Its Gifting Empire with Mumbai Store
India celebrates over 50 major festivals each year, with countless regional and community-specific events pushing the total number of celebrations well beyond 1,000. These occasions are deeply rooted in rich cultural traditions, where giving gifts is a cherished practice. Whether it’s a festival or personal milestones like birthdays and anniversaries, thoughtful gifting and special rituals like cutting a cake at midnight are integral parts of the celebrations.
Seeing an opportunity in the market, Tarun Joshi launched IGP in 2017 under his parent company, Join Ventures Pvt. Ltd., aiming to simplify the gifting experience. IGP quickly became a go-to platform for a variety of gifts suitable for every occasion.
Today, IGP stands as India’s largest multi-category gifting brand, offering a wide range of products—nearly 5,000 SKUs spanning flowers, cakes, gourmet foods, plants, fashion, beauty, home decor, and even personalized gifts. After seven successful years online, IGP opened its first brick-and-mortar store in Mumbai in February 2024.
Alongside IGP, Join Ventures also runs Interflora India, a premium floral brand, and Masqa, which focuses on gourmet food products.
Celebrating India’s Textile Heritage: Jaypore Collaborates with Shobitam for New Ethnic Wear Collection
Jaypore, the lifestyle brand under Aditya Birla Fashion and Retail Limited, has joined forces with Shobitam, a direct-to-consumer ethnic fashion label, to enhance its ethnic wear range and reach a broader audience.
As part of this collaboration, Shobitam’s exclusive collections, including the ‘Shobitam Vidya Balan’ series and handcrafted pure silk sarees, will now be available both in Jaypore’s physical stores and on its online platform.
Sooraj Bhat, CEO of ABFRL’s ethnic wear division, expressed excitement about the partnership, stating, “Joining hands with Shobitam is another significant step in showcasing India’s rich artisanal traditions globally. Jaypore has always been committed to celebrating the country’s diverse crafts, and this partnership is a perfect alignment with our goal to bring the best of Indian craftsmanship to the world.”
Aparna Thyagarajan, co-founder of Shobitam, also shared her enthusiasm: “Expanding the Shobitam experience to physical stores is a major milestone for us. Collaborating with Jaypore marks a new, exciting phase. Their dedication to India’s indigenous art forms and the artisans behind them mirrors our own mission to preserve and promote India’s textile heritage.”
In the first phase, Shobitam sarees will be featured in Jaypore’s flagship stores in HSR Bangalore, Jubilee Hills Hyderabad, and Khan Market Delhi, as well as available online. Jaypore plans to expand the availability of Shobitam’s collections across more stores in India in the near future.
Protein isn’t just for bodybuilders or athletes. It’s essential for everyone, contributing to healthier hair, skin, nails, stronger immunity, cellular repair, and overall wellness.
The best part? It’s incredibly easy to use. Just mix half a kilo of Roti Protein into 5 kilos of your regular flour, or add a scoop to your dough for five rotis. No extra steps, no shakes — just the food you already enjoy, now supercharged with nutrition.
What are your thoughts on this effort to make nutrition accessible and hassle-free for all? As Gaurav says, “Let’s make healthy living part of everyday living — one roti at a time.”
Cardboard Reinvented: How Amazon is Providing Free Beds at the Maha Kumbh Mela
At the 2025 Maha Kumbh Mela, Amazon India is introducing an innovative initiative called Dibbon Se Badhkar, turning its signature cardboard packaging into portable beds for the attendees. The aim is to offer comfortable, free resting spots for those visiting the grand event.
A substantial number of these beds will be set up at the lost and found center, while others will be distributed for general public use. Additionally, beds will be provided to the Kumbh Police Karmacharis and the medical staff at the Kumbh hospital to ensure they are well-rested and ready to assist.
Pragya Sharma, Director of Marketing at Amazon India, commented, “Our mission is to make life easier for our customers, and our trusted Amazon boxes are a symbol of that commitment. By repurposing them into beds, we saw a unique chance to contribute in a meaningful way to the comfort of Maha Kumbh Mela attendees.”
Amazon teamed up with Ogilvy as the creative partner, with a specialized team of fabricators working to bring the concept to life. These beds have undergone rigorous testing to ensure their durability and safety, especially considering the challenging local conditions.
Krvvy’s Founders Take on India’s Innerwear Gap with ₹6.1 Crore Boost
Krvvy, a pioneering functional innerwear and shapewear brand for Indian women, has secured ₹6.1 crore in pre-seed funding. The round was co-led by Titan Capital and All In Capital, with participation from notable angel investors, including Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP at Investwell), and Anubhav Jain (Head of Credit at Metalbook).
Launched in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) aims to revolutionize the innerwear industry by delivering innovative, high-quality solutions tailored specifically for Indian women. The brand focuses on addressing gaps in comfort, functionality, and inclusivity to meet the diverse needs of Indian body types.
Krvvy’s design philosophy centers on creating innerwear that’s not only practical but also seamless and stylish. The team prioritizes customer feedback to refine their products and ensure they cater to the unique preferences of Indian women.
With this fresh infusion of capital, the direct-to-consumer brand plans to scale its operations both online and offline, reaching women across the country. Currently, Krvvy’s products are available on its official website as well as platforms like Amazon and Myntra.
Speaking about the funding, Yash Goyal, Krvvy’s Co-founder and CEO, shared, “We’re excited to partner with Titan Capital and All In Capital on our journey to transform the women’s innerwear market in India. These funds will allow us to invest heavily in research and development, expand our product line, and introduce innovative functional innerwear designed with Indian women in mind.” Goyal, a former investment banker, emphasized the brand’s commitment to blending functionality and comfort in every piece.
Krvvy is stepping into a growing market, addressing the rising demand for shapewear among Indian women—a segment that has already seen significant traction in global markets. By focusing on comfort and practicality, the brand is carving out a niche in a category often overlooked in the Indian retail space.
A spokesperson from Titan Capital remarked, “Krvvy is reshaping the innerwear and shapewear industry by combining innovation, comfort, and style. Yash and Anant’s dedication to staying close to their customers and iterating quickly gives us confidence in their ability to redefine the market.”
With its unique approach and bold vision, Krvvy is set to make its mark as a go-to brand for Indian women seeking functional, stylish, and inclusive innerwear.
Shashwat Goenka’s Vision: Spencer’s JIFFY Set to Transform Retail
Spencer’s Retail, part of the RP Sanjiv Goenka Group, made its debut in the quick commerce space on Thursday with the launch of JIFFY, a new online platform. The service has been introduced in Kolkata and will gradually expand across West Bengal, followed by Uttar Pradesh. At present, Spencer’s operates 89 stores across these regions.
According to Shashwat Goenka, chairman of Spencer’s Retail, the goal is to deliver orders within 20–30 minutes by utilizing the company’s existing store network. Instead of setting up dedicated dark stores, the company will rely on third-party delivery partners to handle logistics for now.
“Convenience is driving consumer behavior, especially in urban areas. Quick commerce might still be a smaller part of the broader e-commerce sector, but it’s growing at the fastest pace. It’s a channel no retailer can afford to ignore,” said Goenka, who highlighted the changing preferences of shoppers in recent years.
He also noted that the rise of quick commerce has started to reshape modern retail, as more consumers prioritize speed and ease to fit their busy lifestyles. A CLSA report backs this trend, projecting that the gross order value of India’s quick commerce sector will rise from $6 billion today to $18 billion by FY27, with a further leap to $78 billion by FY34.
Goenka revealed that Spencer’s aims to double its daily online orders within nine months through this new initiative. Currently, the online segment accounts for 10–11% of the company’s total revenue.
Shark Tank Victory: How Annu Grover’s Nurturing Green Won Vineeta Singh’s Heart and ₹1 Crore
In the latest episode of Shark Tank India Season 4, two trailblazing plant-based businesses, Nurturing Green and Kyari, went head-to-head in the season’s first intense pitch battle. Esteemed investors Anupam Mittal, Namita Thapar, Peyush Bansal, Vineeta Singh, and Kunal Bahl were on hand to assess the potential of these innovative companies. The episode was all about unique, plant-based ventures, with Nurturing Green’s founder, Annu Grover, taking the spotlight in the opening pitch.
Annu, the driving force behind Nurturing Green, shared his passion for plants, positioning them as much more than just decor. He explained, “We’re not just selling plants; we’re offering a lifetime of memories. These plants are more than just gifts—they bring joy, comfort, and peace into our customers’ lives.” With over 14 years in the business, Nurturing Green has made a mark in home decor, gardening, and corporate gifting, creating a loyal customer following thanks to their unique approach.
A touching moment followed when Kunal Bahl, an old acquaintance of Annu, shared a personal connection. “I met Annu about 10 years ago when he was just starting out in Cybercity,” Kunal recalled. “What stood out to me was how, year after year, he would send me updates, and I always took the time to read them.” This nod to long-term dedication and building relationships really resonated.
Seeking ₹1 crore for a 1% stake, Nurturing Green found a willing investor in Vineeta Singh. She proposed ₹50 lakh for a 1.25% stake, plus ₹50 lakh in debt at a 10% interest rate for three years. With no other offers, Annu happily accepted Vineeta’s deal, marking a major achievement for Nurturing Green.
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