JoySpoon Raises ₹56 Lakh to Revolutionize India’s ₹27,491 Crore Mouth Freshener Market with Healthier Alternatives

INVESTMENTS

January 23, 2025

Image of joyspoon — JoySpoon Raises ₹56 Lakh to Revolutionize India’s ₹27,491 Crore Mouth Freshener Market with Healthier Alternatives

Mouth freshener startup JoySpoon has secured ₹56 lakh in its ongoing seed funding round, taking its total fundraising to ₹1.81 crore. The latest investment was led by Dishit Nathwani, with contributions from industry leaders like Prateek Toshniwal, Abhinav Jain, and Ankit Jain—senior executives from companies like CoinDCX and PharmEasy.

The funds will be used to expand JoySpoon’s Ahmedabad-based manufacturing facility, enhance its presence on popular quick commerce platforms such as Zepto, Swiggy Instamart, and BigBasket, and strengthen its marketplace reach on Amazon and Flipkart, the company stated in a press release.

Founded in 2023 by Vaishali and Yash Mehta, JoySpoon specializes in crafting low-sugar, supari-free, and all-natural mouth fresheners designed to cater to modern consumers looking for healthier lifestyle choices. The brand also emphasizes aesthetics with its packaging, making it an ideal option for wedding favors, gifting hampers, and corporate gifts. Prices for their assorted gift boxes start at ₹145.

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The Indian mouth freshener market, valued at ₹10,000 crore in 2021, is projected to grow at a CAGR of 16%, reaching ₹27,491 crore by 2028, according to market research. JoySpoon aims to disrupt this traditional space by offering thoughtfully crafted mukhwas that blend health, quality, and modern packaging. Its range includes India’s first functionality-driven mouth fresheners, targeting specific concerns like acidity and digestion without using artificial colors or flavors.

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More than just a product, JoySpoon aims to empower women and merge cultural heritage with contemporary needs. Its Ahmedabad manufacturing facility is entirely run by women, reflecting the company’s commitment to building a socially conscious and inclusive brand.

HUL Expands Its Beauty Empire with ₹2,955 Crore Acquisition of Minimalist

Business

Online Desk

January 23, 2025

Image of manimalist — HUL Expands Its Beauty Empire with ₹2,955 Crore Acquisition of Minimalist

On January 22, Hindustan Unilever Limited (HUL) revealed its acquisition of the online premium skincare brand Minimalist for ₹2,955 crore, as stated in a regulatory filing.

The FMCG giant has secured a 90.5% stake in the brand through a combination of primary investment and secondary buyout. This strategic move will integrate Minimalist into HUL’s Beauty & Wellbeing portfolio, marking its entry into the fast-growing premium skincare segment.

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Commenting on the acquisition, HUL CEO and MD Rohit Jawa said, “We’re thrilled to bring Minimalist into the HUL family. This is a significant step toward expanding our Beauty & Wellbeing offerings in high-growth premium spaces. Mohit, Rahul, and their team have built an exceptional brand rooted in science, transparency, and efficacy.”

A founder of a consumer brand, speaking anonymously to Mint, noted, “Minimalist is a smart addition to HUL’s skincare lineup. With the rise of active ingredient-based skincare, this acquisition gives HUL an edge over competitors in this rapidly growing category.”

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India’s beauty and personal care startups have been gaining traction, driven by a surge in e-commerce and social media influence. While scaling and achieving profitability remain challenges, the sector’s growth shows no signs of slowing.

Walmart Eyes Kabeer Biswas for Flipkart’s Quick-Commerce Division Amid Legal Challenges from Dunzo

Entrepreneurship

Online Desk

January 22, 2025

Image of walmart — Walmart Eyes Kabeer Biswas for Flipkart’s Quick-Commerce Division Amid Legal Challenges from Dunzo

Walmart is reportedly considering Kabeer Biswas, the CEO and co-founder of Dunzo, for a leadership position at Flipkart’s quick-commerce division, Flipkart Minutes. This development follows concerns raised by former Dunzo employees, who sent a letter to Walmart CEO Doug McMillon and Flipkart CEO Kalyan Krishnamurthy, among others, according to a report by The Morning Context. The letter allegedly questions Biswas’ background, specifically regarding past legal issues.

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Biswas, who co-founded the hyperlocal delivery platform Dunzo in 2014, recently transitioned to Flipkart to lead its newly established quick-commerce unit, Flipkart Minutes. His move comes amid ongoing struggles at Dunzo, which has faced significant financial challenges and operational scaling issues over the past year.

Dunzo, once a rising star in the grocery delivery space, has been plagued by high cash burn rates and difficulty in securing additional funding, leading to substantial layoffs. The company’s financial troubles have been compounded by legal and financial disputes, including complaints from former employees regarding unpaid dues. In addition, Dunzo’s creditors have taken the company to the National Company Law Tribunal (NCLT) over unsettled debts.

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Despite raising over $450 million in funding, including a $200 million investment from Reliance Retail in early 2022, Dunzo has been unable to regain its footing. The partnership with Reliance was expected to strengthen the startup’s position in the competitive quick-commerce market, but it has failed to deliver significant returns. Recently, there have been reports that Dunzo has been actively seeking a buyer, but its future remains uncertain.

KisanKonnect Raises $4.5 Million to Revolutionize Fresh Produce Delivery with Tech-Driven Supply Chain

INVESTMENTS

Online Desk

January 22, 2025

Image of kisan konnect — KisanKonnect Raises $4.5 Million to Revolutionize Fresh Produce Delivery with Tech-Driven Supply Chain

KisanKonnect, a direct-to-consumer (D2C) platform focused on fresh produce, has successfully raised $4.5 million in its Series A funding round, with Mistry Ventures leading the investment. The round also attracted significant participation from Times Group’s Brand Capital, VC-Grid, investor Vishwang Desai, and various prominent family offices. Notably, the startup has also secured backing from fitness icon and celebrity investor Shilpa Shetty.

Since launching in 2020, KisanKonnect has been revolutionizing the agricultural trade by developing a tech-driven, vertically integrated supply chain. With a network of over 5,000 farmers, the company promotes sustainable farming and regenerative practices, delivering fresh produce—including fruits, vegetables, and dairy—directly to urban consumers through its mobile app and an expanding network of ‘KisanKonnect Farm Stores’ in Mumbai and Pune.

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Vivek Nirmal, the Founder and CEO of KisanKonnect, explained the company’s focus on urban consumers who are looking for fresh, high-quality produce with transparency and convenience. He noted, “There’s a growing demand for branded fruits and vegetables, especially among quality-conscious consumers. The challenge has been ensuring access to fresh, safe produce at reasonable prices.” He emphasized that their tech-enhanced, temperature-controlled supply chain offers both efficiency and traceability, fostering consumer trust and making KisanKonnect the go-to brand for fresh produce.

KisanKonnect is also expanding its product range to include premium dairy items. These products, sourced from local dairy farmers, are made from hormone- and antibiotic-free milk, contributing to their growing popularity.

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Firoz Mistry from Mistry Ventures highlighted KisanKonnect’s potential within the Indian agricultural sector. He praised the startup’s supply chain proficiency and its ability to connect the needs of both farmers and customers. “KisanKonnect not only provides farmers with critical support and procurement security but also ensures that customers receive fresh produce, typically within 12 to 48 hours of harvest,” he explained.

The startup has also been rapidly scaling its operations with quick-commerce initiatives and AI-powered solutions. Nidhi Nirmal, Co-founder and Chief Business Officer, revealed that KisanKonnect initially launched a 48-hour delivery model four years ago and now delivers fresh products in just 4-6 hours within Mumbai and Pune. Their pilot for 30-minute deliveries is currently underway, signaling even more ambitious expansion plans.

Chelvies Coffee Raises $1 Million to Expand Across India and Transform the Coffee Experience

Retail & Ecommerce

Online Desk

January 22, 2025

Chelvies Coffee, a new name in India’s specialty coffee scene, has successfully raised $1 million in funding, with another $500,000 in debt financing in progress. This round was led by Endurance Capital, a prominent player in venture funding.

The funds will be directed toward ambitious expansion plans aimed at launching over 30 outlets across India’s major metro cities by 2026. The company also intends to enhance its supply chain, develop proprietary food production systems, and strengthen its operational capabilities.

Founded in 2023 by Dhruv Singh, Chelvies Coffee is set to make waves in India’s coffee culture. Coming from a family with deep roots in the restaurant industry—he is the fourth generation of the well-known Kake Di Hatti chain—Dhruv’s vision is to introduce a European-inspired coffee and dining experience to India. Drawing from his experience scaling Kake Di Hatti from 5 to 100 stores across India, Dhruv is now bringing his expertise and passion for quality to Chelvies Coffee.

With six locations already operational in Delhi NCR and Ahmedabad, Chelvies has garnered a strong following, achieving a monthly run rate of Rs 1.30 crore. What’s even more impressive is the profitability demonstrated at each of these locations.

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“Chelvies Coffee is not just another coffee shop. We’re transforming the idea of a coffeehouse into a full-fledged experience—one where customers can enjoy premium coffee and elevated dining in an environment that feels like home,” said Dhruv Singh. “Our journey so far has been one of constant refinement, making sure that every detail of our concept is fine-tuned to perfection. Now, with this fresh round of funding, we’re ready to expand rapidly and bring our vision to cities across India.”

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Abhishek Mittal, Founding Partner at Endurance Capital, praised Dhruv’s customer-centric approach: “What sets Chelvies Coffee apart is not just their unique offerings, but Dhruv’s genuine customer obsession. That’s something rare in India’s F&B sector. Chelvies’ impressive sales-to-investment ratio and healthy margins validate both their customer appeal and their potential for high returns.”

Endurance Capital, known for investing in transformative brands, is backing Chelvies Coffee at a time when the market is ripe for a coffee brand that offers both exceptional beverages and outstanding food under one roof.

JioCoin and the Crypto Revolution: Is Reliance Jio Creating India’s Answer to Trump Coin?

Tech

Online Desk

January 22, 2025

Image of jio — JioCoin and the Crypto Revolution: Is Reliance Jio Creating India’s Answer to Trump Coin?

Reliance Jio seems to be quietly exploring the cryptocurrency world with the introduction of JioCoin, a blockchain-based reward token spotted within the JioSphere web browser. While Reliance Industries has not made an official statement, users of the JioSphere app on both Android and iOS have uncovered references to JioCoin in the app’s FAQ section, fueling speculation about its potential applications.

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According to the app’s description, JioCoin is a blockchain-based token built on Ethereum Layer 2 and integrated with Polygon Labs, a platform known for its focus on scalability and efficiency. Users can reportedly earn these tokens by interacting with Jio’s digital ecosystem, such as using MyJio or JioCinema, linked to their Indian mobile numbers. The earned tokens are deposited into a wallet powered by Polygon Labs’ Proof of Stake (PoS) technology, marking a significant step toward blockchain adoption in mainstream platforms.

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Polygon Labs’ Global Payments Head, Aishwary Gupta, acknowledged this development in a LinkedIn post, revealing that JioSphere now features a native wallet integration for storing JioCoins.

Rewards With Untapped Potential

Although the specifics remain unclear, JioCoins are described as reward tokens for browsing the internet via the JioSphere web browser. Market speculation suggests that these tokens could eventually be used for Jio services such as mobile recharges, utility bill payments, or other digital offerings. Analysts believe the value of JioCoins might be tied to user activity, making them a tool to drive higher engagement across Reliance Jio’s digital platforms.

As Reliance Jio enters the blockchain space, JioCoin could pave the way for new trends in user rewards, loyalty programs, and decentralized finance integration. Whether this marks the beginning of a larger crypto initiative by Reliance remains to be seen, but the buzz surrounding JioCoin is already significant. For now, users and observers alike are keeping a close eye on what could become a game-changer in India’s digital and cryptocurrency landscape.

Ola Electric Launches Roadster Production as It Gears Up for E-Bike Revolution

Tech

Online Desk

January 22, 2025

Image of Ola Electric — Ola Electric Launches Roadster Production as It Gears Up for E-Bike Revolution

Ola Electric has officially begun the production of its highly anticipated electric motorcycle, the ‘Roadster,’ which was first unveiled back in August of the previous year. The company confirmed the start of its assembly line on January 20, 2025, marking an important milestone in the brand’s electric vehicle (EV) journey.

Ola Electric’s CEO and founder, Bhavish Aggarwal, took to X (formerly Twitter) the following day to share his excitement, posting a video of himself riding the new electric bike at the company’s production facility. In the post, he wrote, “Exhilarated after riding the @OlaElectric Roadster! Can’t wait for you all to experience!” The footage featured Aggarwal navigating the company’s plant with a passenger, adding to the anticipation surrounding the new model.

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Earlier this month, Ola Electric showcased the Roadster alongside other products, including the Ola Gig and Ola S1 Z, at the Bharat Mobility Expo 2025. The production of the Roadster marks a significant step following the brand’s August 2024 announcement at its annual event, where it introduced the Roadster Series. The series includes three different models: Roadster X, Roadster, and Roadster Pro, with prices starting at INR 74,999.

The model Aggarwal demonstrated in his video is likely the Roadster, which will feature a motor capable of producing 13 kW. Buyers will have the option to choose from battery variants of 3.5 kWh, 4.5 kWh, and 6 kWh. With a top speed of 126 km/h and a range of 248 kilometers, the Roadster will be priced between INR 1,04,999 and INR 1,39,999. Ola Electric plans to begin deliveries for the Roadster X and Roadster models in Q4 of FY25.

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However, the launch comes amid scrutiny for Ola Electric, which has faced multiple challenges in recent months. The company is currently under investigation by the Central Consumer Protection Authority (CCPA) over complaints related to delayed deliveries, defective products, and other service issues. Despite these challenges, the commencement of Roadster production signals the company’s continued push to revolutionize India’s electric mobility sector.

Deconstruct Skincare Raises INR 65 Crore to Lead the Evidence-Based Skincare Revolution in India

INVESTMENTS

Online Desk

January 22, 2025

Image of deconstruct — Deconstruct Skincare Raises INR 65 Crore to Lead the Evidence-Based Skincare Revolution in India

Bengaluru-based D2C skincare brand Deconstruct has announced a significant funding milestone, raising INR 65 crore (approximately $7.5 million). The round was led by L’Oréal’s venture capital arm BOLD, along with V3 Ventures and DSG Consumer Partners. Existing investors, including Kalaari Capital and BEENEXT, also participated in this round.

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Deconstruct Skincare Secures INR 65 Crore Funding to Expand and Innovate

The newly secured funds will be directed toward product innovation, venturing into new categories, and enhancing Deconstruct’s existing product range. Additionally, the company aims to strengthen its distribution network, with a particular focus on quick commerce platforms and expanding its presence in retail.

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Founded in 2020 by Malini Adapureddy, Deconstruct has built its reputation as a brand that offers evidence-based skincare solutions. The company’s product lineup includes serums, face washes, shampoos, and sunscreens, all of which are formulated to be gentle and effective.

Reflecting on the milestone, Adapureddy stated, *“This is a proud moment for us and a testament to the trust placed in our brand by both our consumers and investors. With this funding, we are committed to creating products that deliver highly effective results while

With Rs 103 Crore in Sales, Innovist Eyes Big Plans for 2024 Expansion

Growth

Online Desk

January 22, 2025

Image of innovist — With Rs 103 Crore in Sales, Innovist Eyes Big Plans for 2024 Expansion

Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist has rapidly become a notable name in the personal care sector. With a focus on delivering high-quality products, the company’s core values—cleanliness, transparency, and scientific innovation—are at the heart of its offerings.

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Based in Gurgaon, Innovist operates three distinct sub-brands: Bare Anatomy, which focuses on custom hair care solutions; Chemist at Play, offering a range of skincare products; and SunScoop, a line dedicated to sun protection. Its portfolio includes a variety of products such as shampoos for hair fall and dandruff, hair masks and serums, lip balms, AHA body lotions, retinol body lotions, and under-eye creams.

The founders emphasized their approach to building a “science-led House of Brands,” drawing on their expertise in brand development, in-house research, and top-tier manufacturing. Innovist operates with a vertically integrated business model, overseeing everything from product creation to sales.

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The company has garnered support from investors such as Sauce.vc, Falguni & Sanjay Nayar Family Office, Amazon Smbhav Venture Fund, Accel Partners, and the Patni Family Fund.

For the financial year 2023-24, Innovist achieved a total revenue of Rs 103 crore. Looking ahead, the company is aiming for significant growth, targeting three times that figure in the upcoming fiscal year, driven by innovative product launches and expanded retail operations.

Quick Commerce Soars in 2024: Food, Fashion, and Medicines Lead the Charge

Quick Commerce

Online Desk

January 21, 2025

Image of quick commerce — Quick Commerce Soars in 2024: Food, Fashion, and Medicines Lead the Charge

The year 2024 marked a pivotal shift in the quick commerce and last-mile delivery landscape across India. From food and fashion to medicines, a wide range of products saw a surge in online orders, especially in major cities.

As the year drew to a close, new trends in delivery patterns across India painted a picture of rapid growth and changing consumer preferences. Borzo, a global intra-city courier service (formerly WeFast), analyzed data from over 15 million deliveries across the country to pinpoint the emerging categories of 2024.

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While food and clothing continued to dominate online purchases, there was a noticeable rise in the demand for pharmaceutical products and document deliveries. The growing trend of ordering medicines online is driven by the ease and convenience of having prescriptions delivered directly to consumers’ doorsteps with minimal hassle.

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Additionally, there was a marked increase in demand for delivery services focused on groceries and documents, indicating a shift toward online grocery shopping and the quick, efficient delivery of important paperwork within cities.

These emerging demands reflect a broader change in consumer behavior, with an increasing preference for speed and convenience in delivery services. This shift highlights how the quick commerce sector in India is evolving to meet the fast-paced needs of modern consumers.

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