Decathlon Introduces Fast 2-Hour Delivery In Seven Indian Cities, Revamps Flagship Store

Retail & Ecommerce

November 28, 2025

Decathlon has begun offering two-hour delivery in India’s largest cities, marking the sports retailer’s first major push into the country’s fast-growing quick-commerce space. The service, now active across seven metros, is available exclusively through the Decathlon app and allows shoppers to receive a wide range of sporting gear within a 120-minute window.

Sankar Chatterjee, chief executive of Decathlon India, confirmed that the company has been running the service quietly as a live pilot. He said early demand has been encouraging and hinted at a wider rollout once Decathlon gathers enough operational data. Deliveries are currently being managed through the company’s in-house logistics teams rather than external partners, a move aimed at tighter control over speed and fulfilment quality.

The launch comes at a time when customers expect both convenience and rich in-store experiences. Decathlon is responding on both fronts. Its Whitefield outlet in Bengaluru has just been rebuilt into a flagship format and now includes a sprawling 26,000-square-foot playground. The open space supports activities such as football, basketball, skating, cricket and cycling, and is part of a broader effort to create stores that act as both retail hubs and sporting communities.

Across India, 76 of Decathlon’s 136 stores already feature similar practice zones. These facilities generate a modest revenue stream through usage charges, but the company maintains that the primary goal is to help people try, learn and play. Executives say shopper engagement inside these spaces consistently leads to higher product adoption.

Decathlon has also accelerated its digital upgrades. Stores now use RFID for faster inventory checks, self-checkout counters for shorter queues and tablets that let customers browse and order additional products. Leadership said the investments reflect the reality that Indian consumers move seamlessly between online and offline shopping. Decathlon is targeting annual revenue of Rs 8,000 crore by 2030 and says it is progressing steadily toward that goal.

₹15,000-Crore Funding Push Signals New Phase in India’s Quick Commerce Rivalry

Quick Commerce

SnackTeam

November 28, 2025

Quick commerce is bracing for its next big showdown as Swiggy and Zepto prepare to tap public markets for nearly fifteen thousand crore, intensifying a battle for the number two slot behind Blinkit. Investor interest has surged as the sector expands, but so have concerns around rising cash burn and the cost of customer acquisition.

Industry executives tracking the category say Swiggy and Zepto are under pressure to strengthen their balance sheets at a time when the leader Blinkit commands more than half the market. Blinkit’s parent Eternal reported cash reserves of eighteen thousand three hundred and fourteen crore at the end of September, giving it a sizable head start in a sector where frequent promotions and fee waivers heavily influence order volumes.

Swiggy currently holds four thousand six hundred and five crore in cash, while Zepto is estimated to have around seven thousand crore. Swiggy’s management is on the road with a qualified institutional placement of up to ten thousand crore, and Zepto is preparing a confidential filing to raise about four thousand crore. If both go through as planned, Swiggy’s cash position could climb to roughly seventeen thousand crore after the completion of its stake sale in Rapido.

Evidence of escalating competition is already visible. Analysts say Zepto’s push with widespread fee waivers has helped it temporarily edge past Swiggy’s Instamart in order volumes. Instamart has responded in kind, leading to another spike in burn rates across the industry. Swiggy’s cash burn for the September quarter stood at seven hundred and forty crore, while Eternal reported five hundred and forty three crore. Zepto’s monthly burn is estimated to have crossed five hundred crore on a gross order value of about two thousand crore.

The sector remains far from consensus on what fuels long-term leadership. Some firms emphasise volumes, while others bet on stable average order values. The larger picture, however, is clear. India’s quick commerce market, pegged at sixty four thousand crore in FY25 by gross order value, is forecast to reach two lakh crore by FY28, making this fundraising race one of the industry’s most consequential yet.

India’s Food Service Market Set to Surpass USD 125 Billion by 2030, Organized Sector to Lead Growth

Business

SnackTeam

November 27, 2025

Image of food. — India’s Food Service Market Set to Surpass USD 125 Billion by 2030, Organized Sector to Lead Growth

India’s food service market is on track to surpass USD 125 billion by 2030, driven by rising incomes, digital adoption, and evolving consumer preferences, according to a report by Swiggy and Kearney titled How India Eats. The organized segment is expected to double its current size, overtaking the unorganized sector and accounting for more than 60 percent of overall growth.

From USD 49 billion in 2019, the market reached an estimated USD 78 billion in 2025. With GDP per capita growth, food service spending is projected to accelerate rapidly over the next seven years. Currently, the sector contributes 1.9 percent to India’s GDP, leaving significant room for expansion compared with China at 5 percent and Brazil at 6 percent. Cloud kitchens, quick-service restaurants, and dessert outlets are expected to lead growth with above-average performance.

Consumer behavior is shifting notably, with a 20 percent increase in the number of unique cuisines ordered per customer and 30 percent growth in restaurants per customer. Health-conscious and ‘better-for-you’ meals are rising 2.3 times faster than overall orders, reflecting a focus on protein intake, calorie management, and reduced sugar consumption.

The report highlights two growth frontiers: rediscovery of India’s regional culinary heritage and adoption of global cuisines. Hyper-regional dishes like Goan, Bihari, and Pahari are growing two to eight times faster than mainstream options, while Korean, Vietnamese, and Mexican cuisines are seeing growth indices of 17x, 6x, and 3.7x respectively. Local beverages such as buttermilk and sharbat are growing 4–6 times faster than the overall market, while global drinks like Boba Tea and Matcha Tea have surged 11x and 4x in search interest.

The market is expanding beyond top metros, with dining-out growth in emerging cities outpacing the top eight cities twofold. Gen Z is emerging as a key consumer cohort, growing three times faster than other segments and demanding innovative, visually appealing experiences. Experts say this signals a broadening and maturing of India’s food economy, where experimentation, health awareness, and convenience are driving new growth opportunities.

India Implements Four Labour Codes: Major Reforms for Workers, Gig Economy, and Businesses

Business

SnackTeam

November 27, 2025

India has entered a new era of labour reform with the implementation of four comprehensive Labour Codes, effective November 21, 2025. The move consolidates 29 existing central labour laws into a modern legal framework aimed at simplifying compliance, expanding worker protections, and aligning regulations with global standards.

The codes include the Code on Wages (2019), Industrial Relations Code (2020), Code on Social Security (2020), and Occupational Safety, Health and Working Conditions (OSHWC) Code (2020). They introduce mandatory appointment letters, universal social security coverage, and guaranteed timely payment of minimum wages for all workers, including those in gig and platform-based jobs. The reforms are expected to benefit millions of employees across formal and informal sectors, with particular emphasis on women and youth.

Prime Minister Narendra Modi described the implementation as a “historic decision” and highlighted its dual impact on workers and businesses. “These codes empower employees, ensure safe workplaces, and simplify compliance, promoting ease of doing business,” he said. The government added that the reforms will create a foundation for fair remuneration, social security, and career growth, especially for migrant and contract workers.

The revised definition of wages under the Codes also has implications for compensation structures. Allowances previously excluded from wages, such as transport and housing, will now be capped at 50% for benefit calculations. Employers are being advised to review current salary structures to ensure compliance while optimizing financial outlays.

Legal experts note that India’s previous labour laws, many drafted between the 1930s and 1950s, were fragmented and largely outdated, offering limited protection for workers in modern sectors. The new Labour Codes unify regulations, extend coverage to gig workers, MSME employees, and contract staff, and establish a future-ready workforce with resilient industries.

By simplifying regulatory requirements and broadening worker protections, the four Labour Codes are poised to transform India’s labour landscape, bridging gaps between traditional employment models and the demands of a digital, gig-driven economy.

ONYA Raises INR 5.5 Crore as Founders Push Lab Grown Diamonds Into India’s Fastest Rising Luxury Segment

Luxury

SnackTeam

November 27, 2025

Lab grown diamond label ONYA has caught the eye of early stage investors, securing INR 5.5 crore in a pre seed round that signals growing confidence in the future of clean and traceable diamonds. The young brand, founded by a pair of sharp minded entrepreneurs, has been carving its place in the premium jewellery space with pieces that blend modern design with transparent sourcing. Their store and studio in Ahmedabad has already become a talking point among shoppers who want glamour without the traditional baggage of mined diamonds.

The fresh capital is expected to go toward strengthening ONYA’s manufacturing pipeline, widening its retail footprint, and expanding its digital presence. Investors see the company as part of a larger shift that is reshaping India’s jewellery market. Lab grown diamonds are now winning trust among customers in metros and Tier 2 cities, and the category is recording double digit growth each quarter.

The founders say the round gives them room to scale at a steady pace. Their plan includes building a stronger design team, introducing new collections, and educating buyers through clear communication about how lab grown diamonds are made. Early demand suggests that younger customers want jewellery that matches their lifestyle and values, and ONYA seems to be tapping that sentiment at the right moment.

The global lab grown diamond market is estimated to cross several billion dollars in the next few years, and India is set to play a starring role. With this pre seed boost, ONYA is positioning itself to become one of the names that define this new era of luxury. The brand now has both momentum and money on its side, and the next year will show how far it can turn this early promise into real scale.

Yuvrit Ayurveda Secures USD 800,000 as Incubate Fund Asia Backs Its Push to Build Bengaluru’s Largest Premium Ayurvedic Clinic Chain

Business

SnackTeam

November 27, 2025

Yuvrit Ayurveda has taken an important step in its growth journey by raising eight hundred thousand dollars in fresh capital. The Bengaluru based wellness company announced that the seed round was led by Incubate Fund Asia, a venture firm known for backing early stage ideas in health and consumer sectors.

The brand currently runs a small but tightly managed network of premium clinics across Bengaluru that focus on personalised treatments rooted in classical Ayurvedic practices. With the new funds, Yuvrit Ayurveda plans to open more centres in high demand neighbourhoods in the city. The founders said the investment will also be used to strengthen its team of doctors, introduce better diagnostic setups and improve patient facing technology.

According to the company, footfall at its clinics has grown steadily over the last year. More young professionals are turning to structured Ayurvedic care, especially for long running lifestyle issues like stress, sleep disturbances and chronic pain. The firm said that this trend has helped build a steady flow of repeat patients, which encouraged investors to participate in the round.

Incubate Fund Asia noted that the shift toward preventive and holistic health in India presents a strong long term opportunity. The fund added that Yuvrit Ayurveda has shown early proof that a modern clinic format can make traditional care more accessible without losing its authenticity.

With this new backing, Yuvrit Ayurveda is preparing to increase its presence across the city before looking at expansion into other metros. The founders said the goal is to become a trusted destination for evidence backed Ayurvedic care while keeping the experience warm and personal for every visitor.

Instamart Performance Claims Disputed by Swiggy; Market Share Figures Questioned

Quick Commerce

SnackTeam

November 27, 2025

Swiggy has strongly refuted recent claims suggesting that its quick-commerce arm, Instamart, lost market share to rival Zepto, calling the report “baseless and unreliable.” The clarification comes after a media article, citing an HSBC research note, indicated that Zepto was capturing significant share from Instamart between September and November 2025.

In an official disclosure to the Bombay Stock Exchange and the National Stock Exchange on November 27, Swiggy emphasized that the report relied on an internal memo from a financial institution, which in turn attributed certain figures to research firm Redseer and a competing platform. Swiggy reached out to Redseer to verify the data. The research firm confirmed that it had not shared any analysis or data with the publication or the institution cited in the article and clarified that the market-share numbers referenced did not match its internal research.

Swiggy further noted that the figures attributed to an “unlisted competitor” were incorrect. The company stated that the data and opinions presented in the media report were inaccurate and should not be relied upon by investors, stakeholders, or the public. Swiggy reinforced that there is no unpublished price-sensitive information or undisclosed material development concerning its operations or financial performance that would necessitate communication under SEBI’s listing regulations.

The quick-commerce segment in India has seen intensifying competition, with players like Zepto and Blinkit aggressively expanding their dark-store networks and promotional campaigns. Despite these market dynamics, Swiggy maintains that its internal data shows stable performance for Instamart, reflecting sustained growth in order volumes, customer acquisition, and city-level penetration.

By addressing the report directly through official filings, Swiggy aims to prevent market misinterpretation and maintain transparency with investors. Analysts note that while quick-commerce growth remains competitive, publicly cited numbers must be carefully validated to avoid misrepresentation in a sector witnessing rapid expansion and frequent strategic moves.

Swiggy’s response underscores the importance of verified data in assessing the competitive landscape of India’s fast-evolving quick-commerce market.

Amiri Brings Signature Streetwear and Luxury to Milan with First European Outlet

Luxury

SnackTeam

November 27, 2025

Amiri, the Los Angeles-born luxury fashion label known for its streetwear-infused aesthetic, has taken a decisive step into Europe with the opening of its first boutique in Milan. Situated in the heart of the Italian fashion capital, the store marks the brand’s official European debut, signaling its ambition to expand beyond North America and tap into one of the world’s most influential style markets.

The Milan location was carefully chosen for its reputation as a global fashion hub, where heritage, high-end craftsmanship, and contemporary trends converge. Amiri’s boutique offers more than a shopping destination; it is a curated experience, combining the brand’s signature edgy, rock-and-roll sensibility with Milanese sophistication. Inside, visitors will find a full range of Amiri’s collections, including ready-to-wear, footwear, and accessories, all presented within an immersive environment that reflects the brand’s design philosophy.

The launch comes amid Amiri’s broader strategy to extend its global footprint while maintaining the cultural resonance and identity that have defined its growth. By establishing a presence in Europe, the brand is poised to engage both loyal customers and new audiences, leveraging Milan’s status as a trendsetting city to enhance its visibility and influence.

Industry observers note that expanding into European markets is a critical step for American luxury brands seeking global relevance. Milan, alongside Paris, London, and Berlin, serves as a key gateway for fashion labels aiming to balance heritage with innovation. Amiri’s boutique integrates this understanding, offering a seamless blend of contemporary streetwear and traditional luxury retail standards.

For the brand, the Milan store represents more than commercial expansion. It is a strategic move to position Amiri at the intersection of global fashion dialogue, providing a platform to showcase craftsmanship, design evolution, and the brand’s distinctive voice. This debut underscores Amiri’s ambition to establish itself as a globally recognized fashion house, bridging its Los Angeles roots with the European fashion stage.

India’s Honest Pet Company Expands Internationally with Cold-Pressed, Air-Dried Pet Nutrition

Business

Online Desk

November 27, 2025

Image of Honest Pet. — India’s Honest Pet Company Expands Internationally with Cold-Pressed, Air-Dried Pet Nutrition

London-based pet nutrition startup, The Honest Pet Company, has set its sights on becoming a Rs 70 crore brand over the next three years, as it charts an ambitious expansion across international markets. The online-first company, which launched operations in India in September, plans to enter the UK market by the beginning of the next fiscal year, followed by a launch in the Middle East by year-end.

Co-founder Anshul Gupta said the company invested nearly two years in research and development, collaborating with PhD scientists and veterinarians from Germany, the UK, the US, and India. The formulations adhere to European and American pet nutrition regulations while being manufactured locally in India. “Our objective was to bring premium-quality pet supplements to India at accessible price points, enabling consumers to get European and US-standard nutrition without the steep cost,” Gupta said.

The startup has set up a 3,500 sq.ft manufacturing facility in Gurugram with an initial investment of Rs 45 lakh. The facility produces 10 SKUs, including cold-pressed and air-dried products made from natural ingredients without artificial flavours. Gupta emphasized that the company retains full ownership of the facility to ensure quality control across the production process.

Distribution channels are already expanding, with products available on e-commerce platforms like Amazon and Flipkart, as well as through specialty retailers such as LaMarche and select veterinary clinics. Plans are underway to onboard additional online marketplaces and quick-commerce platforms in the coming months.

The Honest Pet Company is targeting break-even within 12 to 18 months. The startup is also preparing to raise Rs 15–20 crore over the next year, which will be deployed for scaling the team, brand marketing, and new product development.

With rising demand for premium pet nutrition products and a growing consumer base in India and abroad, The Honest Pet Company aims to establish itself as a globally recognised brand while maintaining high-quality standards and affordability.

Petcare Startup Supertails Prepares 20 Million Dollar Raise After Rapid National Expansion

funding

SnackTeam

November 27, 2025

Petcare startup Supertails is in advanced discussions to raise between 15 million and 20 million dollars in a new funding round, with Venturi Partners expected to lead the investment. The potential round comes at a time when India’s pet care market is expanding rapidly, driven by rising disposable incomes and a noticeable shift toward premium pet products and services.

Supertails was founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna. All three previously held senior roles at Licious, the meat delivery company that grew into one of India’s most recognisable D2C brands. Their experience in building high trust consumer businesses is evident in Supertails’ model, which blends ecommerce with strong community building and service led offerings.

The platform sells everything from toys and treats to pet food and accessories. Alongside the retail side of the business, Supertails has also built a large services arm that includes online vet consultations, behaviour training sessions and a network of partner pet pharmacies across multiple cities. This mix of products and services has helped the company carve out a clear position in a category that has traditionally been fragmented and heavily offline.

Supertails has attracted several well known investors already. Its backers include RPSG Capital Ventures, Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. A new cheque from Venturi Partners is expected to help the company deepen its supply chain, expand its training and consultation offerings and bring more pet parents into the fold.

If the round closes at the upper end of the expected range, Supertails will join the growing list of Indian consumer startups that have secured sizable capital despite a tighter funding environment. The company’s steady growth signals strong confidence in the future of India’s pet care economy.

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