Kicky & Perky: The Sister-Led Silver Jewellery Brand Eyeing ₹50 Crore in Sales
Founded in 2022 by sisters Aditi and Sanya Khandelwal, Kicky & Perky has rapidly carved a niche for itself in the silver jewellery market. Despite being a fully bootstrapped venture, the brand has grown at an impressive pace, gaining recognition for its exquisitely designed earrings and chain pendants—both of which have become bestsellers.
In FY 2023-24, Kicky & Perky recorded ₹10 crore in total sales, a clear indication of its rising popularity. The brand now has its sights set on a much bigger goal—hitting ₹50 crore in revenue for FY 2024-25. To achieve this ambitious target, the founders have mapped out a focused strategy centered around five key pillars: expansion, customer-first policies, a strong internal culture, investing in talent, and continuous product innovation.
“We believe in delivering not just jewellery but an experience—something that resonates with our customers, team, and stakeholders alike,” say Aditi and Sanya.
With a growing consumer base and a deep understanding of market trends, Kicky & Perky is well on its way to becoming a major name in India’s D2C jewellery space. As the demand for stylish yet affordable silver jewellery rises, the brand’s commitment to craftsmanship and innovation will be its driving force in the coming years.
Crunch, Profit, and Innovation: The Inside Story of Fit & Flex’s Rise in the FMCG Market
In the fast-moving cities of modern India, long work hours and hectic schedules have made traditional, home-cooked breakfasts a rare luxury. While the rich and diverse Indian breakfast culture remains beloved, most urban professionals and students simply don’t have the time to prepare elaborate morning meals. In their search for convenience, many turned to quick, processed options—often loaded with refined sugars and artificial ingredients, offering little nutritional value.
For Pathik Patel, this was a major frustration. On his own journey to healthier eating, he found himself stuck between tasteless, uninspiring breakfast choices and those that were overly processed. The gap in the market was glaring: people needed a quick, nutritious, and flavorful breakfast option that didn’t compromise on quality.
Determined to change this, Patel launched Fit & Flex in December 2019, setting up operations in Ahmedabad. His goal was clear—create wholesome, oat-based breakfast cereals and snacks that were both delicious and convenient. From the start, the brand focused on 100% baked products made with premium ingredients, ensuring each bite delivered the right balance of taste and nutrition.
The company introduced its flagship product—100% baked granola—in four flavors, investing in cutting-edge European machinery and setting up a 4-acre production facility capable of producing 375 metric tons of product. This made Fit & Flex the only brand in India with such large-scale baking capacity.
In 2021, Fit & Flex expanded into muesli, followed by baked multigrain mixtures and chocolate mini bites in 2022. Today, the brand offers a diverse range of granola, muesli, oats, and snacks, available in over 5,000 retail stores across India, including Reliance Fresh + Signature and SPAR. Their products are also stocked in 200+ vending machines and sold online through Amazon, Flipkart, and Big Basket.
Beyond India, Fit & Flex has made its mark internationally, with distribution in over 1,000 stores across the UAE, Africa, and the Maldives.
What Sets Fit & Flex Apart?
With 35 SKUs, the brand offers a 100% baked breakfast range that stands out in the market. Its muesli is made from 90% whole grains, nuts, and seeds, rich in protein and fiber, and available in three flavors. Their granola—offered in four unique variants—includes freeze-dried fruits and prebiotic fiber for gut health, while boasting the lowest sugar content in its category.
For snack lovers, Fit & Flex provides baked multigrain mixtures in three flavors and mini bites in indulgent options like chocolate almond and cranberry yogurt. The secret to their signature crunch? A proprietary 360-degree slow-bake technology, which ensures better texture and taste compared to traditional methods.
The Road Ahead
With a rapidly growing customer base, Fit & Flex is redefining India’s breakfast culture, proving that convenience doesn’t have to come at the cost of health or flavor. As demand for mindful eating rises, Pathik Patel’s vision is clear: to make nutritious, delicious breakfasts accessible to everyone, one bite at a time.
Zepto’s Valentine’s Day surprise: Love arrives in 10 minutes!
Valentine’s Day is here, and while love may take time to bloom, Zepto promises that your gifts won’t! In a quirky and heartwarming LinkedIn post, Chandan Mendiratta, Chief Culture Officer and Chief Brand Officer of Zepto, declared that the quick-commerce giant has something for everyone this Valentine’s season—regardless of relationship status.
“Whatever your relationship status is, we have an app flow for Valentine’s for that. From Complicated, Relationship to Single and even Married folks, Valentine’s is for everyone. Every relationship mode, every gifting need, everything in 10 minutes on Zepto,” Mendiratta posted, instantly catching the internet’s attention.
Love (and gifting) has no boundaries For those blissfully in love, Zepto has all the essentials—roses, chocolates, teddy bears, and even fancy desserts—to sweep your partner off their feet. But the magic doesn’t end there. In a move that’s as inclusive as it is amusing, Zepto has ensured that people in complicated situations (read: situationships, ghosted souls, and “we’re just talking” enthusiasts) aren’t left out either.
A last-minute regretful “I should probably send something” gift? Done. A vague-but-sweet box of Ferrero Rocher to maintain the illusion of effort? Absolutely.
And for the single folks? Zepto has got you covered with self-love indulgences—think tubs of ice cream, cozy snacks, and maybe even a scented candle to convince yourself that solitude is just another form of self-care.
The 10-minute love miracle Zepto’s guarantee of getting everything done in 10 minutes provides even the most forgetful lovebirds with a fighting chance at executing a romantic surprise. No more last-minute dashes to gift shops or embarrassed justifications to your partner of how you “totally had something planned.”
And married couples? Zepto knows romance doesn’t die after ‘I do’—it just gets more calculated. A speedy romantic dinner setup, a bottle of wine, or even a survival kit for those who forgot again—just a few taps away.
Internet reacts: Cupid in a hurry! Social media users found Zepto’s Valentine’s Day campaign both amusing and surprisingly relatable. Some thanked the app for making love “logistically easier,” while others cracked jokes about requiring a “breakup recovery kit” added to the menu.
“Zepto out here ensuring even we have no excuse to screw up Valentine’s Day,” one user joked.
Another chimed in, “10-minute delivery? If only dating apps worked this effectively!”
Love in the fast lane In a world where modern love is complicated, Zepto streamlines one important facet—timely, thoughtful gifting. So whether you’re pampering a partner, placating a complicated connection, or just treating yourself to something sweet, Zepto assures love, in all its forms, in just 10 minutes.
Because, let’s be honest, nothing says I love you like remembering to purchase a Valentine’s gift at the very last minute!
D’Decor’s Next Big Move: Global Expansion, A Rs 500 Crore Goal, and the Rise of Sansaar
Mumbai-based D’Decor Home Fabrics Pvt. Ltd., one of the world’s largest manufacturers of curtains and upholstery fabrics, is gearing up for a major global push. The company is setting its sights on international expansion for its new brand, Sansaar, while targeting a Rs 500 crore valuation within the next five years, according to top executives.
Going Global with Sansaar
“Over the next five years, our focus is to strengthen our leadership in innovation and aggressively expand into global markets, including the USA, Europe, and the Middle East,” said Sanjana Arora, co-founder of Sansaar.
Together with her sister Sarah Arora, the duo has built a reputation for quality craftsmanship and contemporary design. “We’re not just entering new markets—we’re bringing the best of Indian design to a global audience,” said Sarah, emphasizing that the company collaborates with Italian design houses to stay ahead of global trends.
D’Decor’s manufacturing facility near Mumbai is a powerhouse of innovation, boasting over 10,000 patented designs and an export network spanning 65+ countries. Some of the world’s leading home décor brands are among its clients, a testament to its design expertise and production capabilities.
Sansaar: The Brand Fueling Domestic Growth
While D’Decor has established itself internationally, Sansaar, launched in April 2024, is shaping up to be a key driver of domestic growth.
“We’re confident that Sansaar will be a Rs 500 crore brand in the next five years,” the co-founders said. Their growth strategy includes:
✔ Expanding retail presence through standalone stores, franchise networks, and strategic partnerships.
✔ Diversifying the product range, moving beyond curtains and upholstery into bedding and other home essentials.
✔ Leveraging digital technology to create a seamless shopping experience.
D’Decor has already rolled out a user-friendly app and online portal where customers can browse real-time pricing, stock availability, e-catalogs, and order tracking.
“Our fully robotized central warehouse and automated weaving machines ensure precision and efficiency in every product we create,” said Sanjana, highlighting the company’s commitment to cutting-edge technology.
To amplify Sansaar’s reach, D’Decor is embracing AI-driven personalization, targeted social media campaigns, and OTT platform marketing.
“We’re collaborating with architects, interior designers, and influencers to increase brand visibility—not just in metro cities but also in Tier 1 and Tier 2 markets,” said Sanjana.
User-generated content (UGC) is playing a big role in their strategy. Real-life home transformations shared by customers are being promoted across social media, reinforcing authenticity and community engagement.
‘Globally Local’: A Strategy That Works
D’Decor’s ability to blend global trends with local preferences has been key to its success.
“Our in-house design team keeps a pulse on international styles while adapting them to regional aesthetics,” explained Sarah. “This way, our products feel contemporary yet culturally relevant.”
Sustainability: A Core Commitment, Not a Trend
D’Decor isn’t just innovating in design—it’s setting a new standard for sustainable luxury.
The company has integrated eco-friendly practices at every stage, from R&D and production to packaging. “For us, sustainability isn’t a buzzword—it’s a fundamental value,” said Sarah. “By investing in smart textiles and responsible manufacturing, we’re redefining the home furnishings industry.”
A Legacy of Innovation and Star Power
Founded as Dicitex Decor Pvt. Ltd., D’Decor has been at the forefront of India’s home furnishings industry for 13 years. The company was the first in India to introduce water-repellent and flame-retardant fabrics and establish a robotic warehouse—a game-changer in the industry.
With Bollywood’s Shah Rukh Khan and Gauri Khan as brand ambassadors, D’Decor has built a strong retail network across India, including exclusive franchise stores and over 450 retail outlets.
The Road Ahead
The overwhelming response to Sansaar shows that Indian consumers are embracing high-quality, sustainable home décor.
“In just one year, the feedback has been phenomenal,” said Sanjana. “People want home furnishings that are stylish, functional, and responsibly made. That’s exactly what we’re delivering.”
With a Rs 500 crore milestone in sight and a global expansion plan in motion, D’Decor is proving that home fashion is more than just aesthetics—it’s about innovation, sustainability, and creating experiences that last.
New Delhi: South Korean giant Lotte Wellfood is doubling down on India with a bold expansion strategy, bringing its global bestsellers to Indian consumers while aggressively scaling up production and investment. The company, best known for its Choco Pie, is set to launch its wildly popular Pepero chocolate-coated biscuit sticks in India this July.
The move comes as Lotte sees massive potential in India’s snacking and frozen dessert markets. With a ₹500 crore investment already poured into its new Havmor ice cream plant in Pune, the company has an even bigger vision—an additional $300 million (₹2,500 crore) investment plan over the next five years to expand its supply chain, boost manufacturing, and capture a bigger slice of India’s growing snack market.
Pepero’s Big Debut in India
Pepero, which dominates Korea’s snack shelves, will be produced outside Korea for the first time at Lotte’s Haryana facility. The brand is banking on India’s surging K-food and K-pop obsession to drive sales.
“It is the number one branded confectionery snack in Korea, and we will be launching and introducing it to Indian consumers in July,” said Paul Yi, CEO of Lotte Wellfood.
Currently, Choco Pie is Lotte’s flagship product in India, but the company is eager to diversify. “We are actively exploring other snack categories,” Yi added, hinting at a much broader play in India’s ₹16,000 crore organized snack market.
₹500 Crore Ice Cream Factory & Expansion Plans
Lotte’s Havmor ice cream business is another key focus. In 2017, Lotte acquired Havmor, and since then, it has been working to scale production and distribution across India. The new Pune plant, with an initial annual capacity of 50 million liters, is designed to double production to 100 million liters in the coming years.
Lotte is also pushing Havmor beyond its traditional stronghold in Gujarat, expanding its reach to Bengaluru, Chennai, and other major cities.
“We see tremendous opportunity in India’s ice cream market. Compared to China’s $23 billion industry, India’s is still small, but as the consumer base grows, we expect massive expansion,” Yi noted.
With its three-to-five-year roadmap, Lotte is planning an additional $300 million (₹2,500 crore) investment to scale up manufacturing and logistics. “As we revisit our plans, they will evolve, and my guess is the investment will only go up,” Yi said.
The company is also exploring exports from India, particularly to the Middle East and Africa, while keeping its primary focus on dominating the Indian market.
Currently, Havmor generates $200 million in revenue and holds a 5% share of India’s branded ice cream market, but Lotte aims to significantly grow this figure in the coming years.
Merger and Future Roadmap
Last year, Lotte announced the merger of Lotte India and Havmor Ice Cream into a single entity, streamlining operations for greater efficiency. The process is on track to be completed by March 2025, according to Yi.
With Pepero’s India debut, Havmor’s aggressive expansion, and a multi-billion-rupee investment pipeline, Lotte is making it clear—it’s here to stay, and it’s ready to take on India’s biggest food brands.
How Two College Friends Built Topcan Beverages to Reinvent Cocktail Mixing
For Ronak Jaiswal and Nishchay Kaura, the idea for Topcan Beverages wasn’t born in a boardroom—it started in college, over the shared frustration of making a decent cocktail. Mixing drinks was fun, but the process was always too complicated. Measuring ingredients, shaking, and stirring took away from the experience.
“We just wanted a quick, great-tasting cocktail without all the hassle,” Ronak recalls. “It felt like there had to be a better way.”
That thought turned into an obsession. Why wasn’t there an easy, portable way to enjoy cocktails without compromising on customization?
A Simple Yet Revolutionary Idea
While the beverage industry offered everything from ready-to-drink cocktails to cocktail mixers, there wasn’t a product that allowed drinkers to personalize their drinks on the go. That’s where Topcan Beverages came in.
Their breakthrough? A 250ML can that left 80ML of space for consumers to add their own choice of alcohol.
With a fully removable lid, users could pour in their preferred spirit, shake the can, and enjoy a freshly mixed cocktail—no bartending skills required.
“We didn’t want to create just another canned cocktail. We wanted something that let people experiment while keeping things simple,” Nishchay explains.
To make the experience even better, they added a soft, resealable plastic lid, turning the can into a portable cocktail shaker.
“The resealable lid changed everything,” says Ronak. “You could mix your drink, take it anywhere, and not worry about spills.”
A Lineup of Flavors That Hits Every Note
Flavors could make or break the concept, so the duo carefully crafted their lineup to offer a mix of classic and uniquely Indian options:
• Sex on the Beach
• Cosmopolitan
• Goldrush
• Green Mango Litchi
• Kala Khatta
“We wanted to offer something familiar but also bring a local twist,” Ronak says. The response to their Indian-inspired flavors, especially Kala Khatta, has been overwhelming. “It reminds people of their childhood, and they love experimenting with different spirits,” Nishchay adds.
More Than Just a Drink—A New Way to Experience Cocktails
Topcan Beverages isn’t just about convenience; it’s about giving consumers control over their drinks. By blending customization, ease, and great flavors, Ronak and Nishchay have created something that fits perfectly into today’s fast-paced lifestyle.
What started as a simple college frustration has now become a full-fledged business—one that’s changing the way people think about cocktails.
Zomato Limited Renames Itself ‘Eternal Limited’: Deepinder Goyal’s Bold Move Signals a New Era
In a major corporate shift, Zomato Limited—India’s leading food delivery giant—has announced its decision to rebrand as ‘Eternal Limited.’ The move, approved by the company’s board on February 6, 2025, reflects Zomato’s ambitions beyond food delivery and aligns with its expanding business portfolio.
Corporate Rebrand, But the App Stays ‘Zomato’
Despite the name change at the corporate level, the Zomato app will continue to operate under its existing brand. CEO Deepinder Goyal emphasized that this decision is not just a rebranding exercise but a mission statement that defines the company’s long-term vision.
“This isn’t just about renaming the company,” Goyal explained in a letter to the Bombay Stock Exchange (BSE). “It’s a reflection of our evolution. While Zomato remains a household name, our corporate identity needs to represent something bigger.”
Why ‘Eternal’? The Growing Empire Behind the Name Change
Zomato has rapidly diversified in recent years. Beyond its ₹1.3 lakh crore ($16 billion) food delivery business, the company has aggressively expanded into new verticals:
• Blinkit – Zomato’s ₹18,000 crore quick-commerce subsidiary, delivering groceries and essentials within minutes.
• Hyperpure – A restaurant supply chain business fueling the backend of India’s food industry.
• Zomato District – A loyalty program designed to enhance user engagement and retention.
Goyal revealed that internally, the company had already started using ‘Eternal’ after acquiring Blinkit. “We needed a way to differentiate between the company and the Zomato brand. Now, with Blinkit becoming a key growth driver, the time has come to make it official.”
Goyal acknowledged that ‘Eternal’ is a bold and daunting name.
“To be honest, it scares me to my core. It’s an expectation we must live up to. True endurance isn’t about making grand declarations of invincibility—it’s about adapting and evolving continuously. The moment we assume we’ll last forever just because we say so, we start our downfall.”
Before ‘Eternal Limited’ becomes official, the name change must receive:
1. Shareholder approval
2. Final clearance from India’s Ministry of Corporate Affairs
Once approved, the company will update its corporate website from zomato.com to eternal.com, and its stock ticker will change accordingly.
A Strategic Gamble or a Masterstroke?
This move marks one of the most significant rebrands in India’s tech ecosystem. While some may see it as a strategic masterstroke, others might question whether the Zomato name—built over years of trust and recognition—should have been retained at the corporate level.
With Blinkit’s rapid rise and Zomato’s multi-business ecosystem, the shift to Eternal Limited signals a company that no longer wants to be defined by just one business. Whether it’s a gamble or a visionary step, one thing is clear—Deepinder Goyal isn’t afraid to take big swings.
How Salad Days Became India’s No.1 Healthy Food Brand—And Why Investors Are Lining Up
In a recent interview with Ashu Agrawal of Snackfax, Varun Madan, the founder of Salad Days, shared the inspiring journey of his brand, which has grown to become a leader in the healthy food space in India. From its humble beginnings in 2014 to expanding across multiple cities with over 25 cloud kitchens, Salad Days has reshaped the way Indians perceive and consume nutritious meals.
From Crunching Numbers to Crunching Greens: How Salad Days Was Born
Varun Madan, an engineer from NSIT Delhi and an MBA graduate from XLRI Jamshedpur, started his career in corporate strategy and M&A at Wipro. However, his passion for food and health led him to launch Salad Days in February 2014. At the time, the idea of salads as a full meal was virtually non-existent in India. The market associated healthy food with bland, unsatisfying meals, and the only widely available “healthy” option was Subway.
Madan saw a gap in the market and decided to fill it with fresh, nutritious, and tasty salads. But building a business around this concept came with its own challenges. “Back then, there was no demand for salads as meals. We had to educate customers, create the category, and solve major supply chain issues,” he explained.
Turning Over a New Leaf: Conquering Early Challenges
The biggest hurdle was sourcing fresh ingredients, particularly iceberg lettuce and other greens, in large volumes. To ensure consistent quality, Madan took the unusual step of setting up his own farm. Over the years, this farm evolved from a small kitchen garden to a 17-acre operation and now stands at a focused 3-acre facility used for community-building activities like strawberry picking.
The business also had to navigate the early days of online food delivery in India. When Zomato and Swiggy entered the scene in 2014-15, Salad Days was already operating, making it one of the first brands to adopt the cloud kitchen model seriously.
Growing the Green Empire: Scaling Up the Right Way
For years, Salad Days focused on perfecting its operations in Delhi-NCR, running a handful of cloud kitchens while fine-tuning its processes. However, three years ago, with increasing customer demand and a growing market for healthy food, Madan decided it was time to scale.
From just four kitchens, the brand expanded to 10, then 23, and eventually 25 across Delhi, Bangalore, and Mumbai. This expansion was entirely bootstrapped, with Salad Days remaining profitable throughout—a rare achievement in the food tech space.
“We have been growing ourselves, and we have been profitable while bootstrapped. That gave us the liberty to choose our investors carefully,” Madan noted, highlighting his strategic approach to fundraising.
Smart Money, Smarter Growth: The Investor Playbook
With the latest round of funding, Madan aims to strengthen Salad Days internally before further expansion. “Scaling up internally is just as important as external growth. We want to invest in talent acquisition, technology, and better operational controls,” he said.
Over the next year, the company plans to open 15-20 more cloud kitchens, focusing on deepening its presence in existing markets before entering new cities. Profitability remains a top priority, and every new location will be chosen based on data-driven decision-making rather than aggressive expansion for the sake of numbers.
Beyond Bowls: Reinventing Healthy Eating One Bite at a Time
While the core of Salad Days will always be healthy meals, the company is looking at expanding its menu strategically. Madan is particularly interested in snacking options, an area he sees as a “low-hanging fruit” for growth.
The brand already introduces seasonal and local specialties, such as its well-loved Kanji, and will continue experimenting with innovative, nutritious offerings. However, the fundamental philosophy remains unchanged: “We are not a diet food brand. We don’t want customers to think of us only when they’re on a health kick. We want to make healthy eating a lifestyle choice—something they order as frequently as pizza or biryani.”
The Road Ahead: Bigger, Better, and Always Fresh
With profitability, strategic funding, and a clear vision for the future, Salad Days is well-positioned for its next phase of growth. As Madan put it, “We’ve done things our way, patiently and sustainably, and now we’re ready to take things to the next level.”
For Indian consumers looking for convenient, delicious, and genuinely healthy food, Salad Days continues to set the benchmark—and it’s only just getting started.
Ananya Birla Enters the Beauty Industry: A Bold Step into a Booming Market
Ananya Birla, the 30-year-old entrepreneur and daughter of billionaire Kumar Mangalam Birla, is making a dynamic foray into the beauty and cosmetics industry. On Wednesday, she announced the launch of her latest venture, marking a significant expansion of her business footprint into one of the fastest-growing consumer sectors.
A New Chapter in Ananya’s Entrepreneurial Journey
Having already made a mark with Svatantra Microfin one of India’s largest microlending firms Ananya is now gearing up to introduce a range of beauty and personal care brands by 2025. The move aligns with the evolving landscape of India’s beauty industry, where demand for high-quality, homegrown products is at an all-time high.
“The Indian consumer is more aware than ever, with greater exposure to global trends and a growing expectation for high-performance, authentic products,” said Ananya Birla. “This venture is about meeting those expectations with world-class offerings designed specifically for our market.”
The Market Opportunity: A Multi-Billion-Dollar Industry on the Rise
The Indian beauty and personal care market is on an impressive growth trajectory, projected to expand at an annual rate of 10-11% and reach USD 34 billion by 2028. The surge is driven by rising disposable incomes, deeper e-commerce penetration, and evolving consumer preferences. With this backdrop, Ananya’s entry into the segment is both timely and strategic.
The venture will roll out products across multiple categories, including makeup and fragrances, through a phased launch. While the brand name and investment specifics remain undisclosed, the focus will be on delivering international-quality products with distinctive packaging that celebrates individuality. A global footprint is also on the horizon, signaling ambitions beyond the domestic market.
Beyond Business: Innovation and Impact
This isn’t Ananya’s first foray into disruptive entrepreneurship. She recently introduced a beta version of a homegrown AI platform and remains a strong advocate for mental health awareness. Additionally, she is a singer-songwriter with a global fanbase, bringing a unique blend of creativity and business acumen to her ventures.
Her track record with Svatantra Microfin speaks volumes about her commitment to impact-driven enterprises. The firm has touched over 5 crore lives across 20 states, empowering individuals through financial inclusion. Now, with her latest venture, she aims to redefine beauty and personal care in India, just as she has transformed the microlending space.
A Disruptor in the Making
With her deep understanding of consumer behavior, innovation-driven approach, and global outlook, Ananya Birla is poised to make a significant mark in the beauty industry. As she takes this bold step into a rapidly expanding sector, all eyes will be on how her new venture shapes the future of beauty in India and possibly, beyond.
Nua Secures INR 35 Crore in Pre-Series C Round, Eyes Expansion and Innovation
Mumbai-based women’s wellness and hygiene brand Nua has secured INR 35 crore in a pre-Series C funding round, marking a significant milestone in its growth journey. The funding was led by Mirabilis Investment Trust, with participation from industry stalwarts including Samir Singh, EVP for Asia at Colgate Palmolive and former Chair of Unilever SE Asia, and Shuchi Kothari, Head of DSP Family Office and SRF Limited.
Scaling Retail Presence and Product Innovation
The fresh capital injection is set to accelerate Nua’s ambitious plans to expand its retail presence and diversify its product portfolio across multiple key channels, including marketplaces, quick commerce, and offline retail. This latest round brings the company’s total funding to USD 21.5 million, backed by a roster of notable investors, including Lightbox VC, Kae Capital, Bollywood actress Deepika Padukone, and former Unilever Global President Vindi Banga.
Ravi Ramachandran, CEO and Co-founder of Nua, shared his enthusiasm for the company’s remarkable growth, stating, “The past 12 months have been exceptional for Nua. Not only have we turned profitable, but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed INR 100 crore net revenue ARR in Q3, and are now on track to reach INR 150 crore net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves.”
A Journey of Innovation in Women’s Wellness
Founded in 2017 by Ravi Ramachandran, Nua has been at the forefront of transforming women’s wellness in India. What started as an innovative brand offering toxic-free sanitary pads has evolved into a holistic provider of personalized and comprehensive wellness solutions for women. Today, Nua’s expanding portfolio includes period panties, intimate hygiene products, cramp-care solutions, post-partum care products, and skincare solutions designed for cyclical acne.
Over the past year, Nua has significantly enhanced its product line-up, launching extra-long night pads, disposable period panties, menstrual cups, and post-partum care essentials. These products are now widely accessible via Nua’s website and leading e-commerce platforms, including Zepto, Amazon, and Flipkart.
Investors Back Nua’s Vision for Menstrual Health Transformation
Speaking on the investment, Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust, remarked, “We look forward to a great journey with Nua in reshaping the menstrual health landscape in our country. The team has demonstrated exceptional growth and a clear path to sustained profitability while serving a greater purpose normalizing conversations around menstrual health, offering holistic solutions, and empowering women with better choices. Nua’s broad product portfolio and strong presence across channels position it well to serve a growing tribe of women seeking exceptional performance, value, and convenience.”
Paving the Way for Future Growth
As Nua continues to disrupt the women’s wellness space, this latest funding round is a testament to its strong market positioning, innovative product strategy, and commitment to women’s health. With profitability in sight and ambitious expansion plans underway, the company is poised to redefine how women’s wellness products are perceived and consumed in India.
With a clear vision, robust backing, and an expanding consumer base, Nua is on track to set new benchmarks in the industry. If the current trajectory continues, the brand is well-positioned to become a dominant force in the evolving landscape of women’s hygiene and wellness solutions.
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