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From 20,000 to 40,000 Stores: How Beyond Snack is Scaling India’s Banana Chip Revolution

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From 20,000 to 40,000 Stores: How Beyond Snack is Scaling India’s Banana Chip Revolution

In a recent interview with Manas, the founder of Beyond Snack, the remarkable journey of transforming the humble banana chip from a regional staple to a national delight was laid bare. Born and bred in Kerala, Manas has a deep-rooted affinity for the flavors and culture of his homeland, which has fueled his mission to bring banana chips into the organized, branded domain in India.

From Regional Favorite to National Brand

Beyond Snack has essentially done for banana chips what Lays did for potato chips, by focusing on quality, hygiene, and consistency. Manas explains that while banana chips have long been a beloved snack across South India, particularly below Maharashtra, their potential to be a pan-India phenomenon was untapped due to the dominance of unorganized sectors and a lack of quality research.

The company’s vision is ambitious: to make banana chips as ubiquitous and trusted as potato chips. Manas highlights that while the product is familiar across India, thanks to the country’s status as a leading banana producer, the challenge has been to ensure that quality banana chips are readily available and trusted by consumers nationwide.

The market size for banana chips, though not officially quantified due to its unorganized nature, is believed to have the potential to reach a significant portion of the potato chip market, which is around 1,800 crores. Manas anticipates that within five years, the organized segment of banana chips could hit approximately 200 crores per month.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Currently, Beyond Snack does not plan to diversify beyond banana chips, focusing instead on deepening its market penetration across India. The company has already established a presence in 12 countries through inbound export requests, although this aspect of the business is not yet a primary focus.

Navigating Sales Channels: Online and Offline

On the operational side, Beyond Snack has navigated the landscape with a balanced approach between online and offline sales. Starting with a strong online presence due to the e-commerce boom during the Covid-19 era, the company now sees an even split between online and offline revenue. This blend has been crucial, with platforms like Amazon, Flipkart, and quick commerce giants like Zepto and Swiggy Instamart playing significant roles in their growth.

Manas acknowledges the importance of traditional distribution channels (GT – General Trade) for long-term stability and scale, despite the allure of quick commerce. He notes that while quick commerce has been a boon for immediate market access, building a robust GT network is essential for reaching every nook and cranny of India, where e-commerce might not penetrate as effectively.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Looking ahead, with a recent funding round under their belt, Beyond Snack aims to double its retail touchpoints from 20,000 to 40,000 over the next 6-8 months, focusing particularly on expanding in the North and West of India, where snack consumption is traditionally high.

The flavors that have captured the Indian palate include Original Salted, Peri Peri, and Salt and Pepper, with newer variants like Coconut Oil and Desi Masala also gaining traction.

Manas’s journey with Beyond Snack is not just about selling banana chips; it’s about cultural transformation, making a regional snack a national treasure, all while maintaining the essence of Kerala’s culinary heritage.

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Gen Z’s ₹10,000 Crore Shopping Power: How 91.7% Will Pay More for Better Service & Why 85% Jump Between Marketplaces

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Gen Z’s ₹10,000 Crore Shopping Power: How 91.7% Will Pay More for Better Service & Why 85% Jump Between Marketplaces

A new report from tech-driven firm Sciative reveals that 66% of Gen Z shoppers (aged 18-25) prefer to shop online rather than in physical stores, signaling a major shift in retail dynamics. With convenience, variety, and instant price comparisons at their fingertips, this generation is transforming how businesses approach pricing, service, and customer engagement.

Customer Reviews Hold More Power Than Ever

Gen Z shoppers are highly influenced by peer opinions, with a striking 83% relying on customer reviews before making a purchase. This trend highlights the increasing importance of brand trust and credibility in the digital age. Traditional marketing efforts alone are no longer enough—real customer experiences, testimonials, and social proof now drive buying decisions more than flashy ads.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Price is King, But Quality Wins in the Long Run

When making their first purchase, price is the biggest deciding factor, with 68% of Gen Z consumers ranking it as their top priority. However, once they find a product they like, quality becomes the key to loyalty. The report shows that 86% of Gen Z shoppers will continue to buy a product even if its price increases by 10%, as long as it meets their expectations. This insight reveals that while Gen Z is cost-conscious, they are also willing to invest in products that deliver real value.

Loyalty? Only If the Price is Right

Retailers can’t rely on blind loyalty from Gen Z consumers. The study finds that 85% of them will switch between online marketplaces to hunt for the best price. This behavior underscores the need for businesses to balance competitive pricing with other value-driven incentives like superior service and exclusive perks.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Customer Service Can Justify Higher Prices

Despite their price sensitivity, Gen Z is willing to pay more for a better shopping experience. A whopping 91.7% of respondents said they would accept higher prices if a retailer provides superior customer service. Whether it’s fast delivery, hassle-free returns, or responsive customer support, brands that go the extra mile can secure long-term customer loyalty—even without offering the lowest prices.

The Future of Retail: More Than Just Transactions

“Gen Z is reshaping retail with their demand for transparency, fairness, and a seamless shopping experience,” said Vijeta Soni, Co-Founder & CEO of Sciative. “They aren’t just looking for the lowest prices—they expect brands to build genuine connections with them. For Gen Z, shopping isn’t just a transaction; it’s about trust, engagement, and a sense of community.”

As this generation continues to disrupt traditional retail models, businesses must evolve quickly. Offering fair pricing, high-quality service, and meaningful customer interactions will be the key to winning over Gen Z. Companies that fail to meet these expectations risk losing out to competitors who truly understand what makes this generation tick.

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Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild

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Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild

Sprite is on the hunt for India’s ultimate chill expert with its latest campaign, rolling out a search for the country’s first-ever “Chief Chill Officer” (CCO). The Coca-Cola-owned lemon-lime soda brand is tapping into the easygoing, laid-back vibe of India’s youth, challenging them to prove they’ve got what it takes to be the undisputed master of relaxation.

Think you’ve got the skills? Sprite’s Instagram is the battleground, where aspiring CCOs are dropping comments showcasing their next-level chill. The job description? Unmatched expertise in taking it easy—whether it’s napping like a pro, keeping your cool in total chaos, or turning a five-minute break into a full-blown vacation. Bonus points if you can brush off deadlines like a gentle breeze.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

To get the word out, Sprite has teamed up with influencers to amplify the campaign’s reach, and the internet is already buzzing. From everyday users to rival brands, the responses have been nothing short of hilarious.

Thums Up, known for its high-energy branding, threw its hat in the ring with a bold claim: “We’re the most dumdar candidate for this! Just pick us already.” Meanwhile, Coca-Cola cheekily suggested, “Doesn’t CCO stand for Coca-Cola Only?! We’re basically born for this.”

Even comedian Biswa Kalyan Rath couldn’t resist a jab at corporate hustle culture, joking, “Sir, do we have to chill 90 hours a week?”—a not-so-subtle dig at a recent viral comment by an L&T executive demanding employees work 90-hour weeks. Fashion brand Ajio also chimed in, insisting that the official uniform should be “comfiest PJs and oversized tees.”

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

This campaign is an extension of Sprite’s ‘Thand Rakh’ initiative, which champions the art of staying cool—both literally and figuratively—in high-stress situations. By blending humor, pop culture references, and a healthy dose of self-awareness, Sprite is once again proving it knows exactly how to connect with its audience.

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From ₹40 Lakh Deal to National Expansion: NearBook’s Bold Plan to Dominate India’s ₹10,000 Crore Book Industry

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From ₹40 Lakh Deal to National Expansion: NearBook’s Bold Plan to Dominate India’s ₹10,000 Crore Book Industry

At a time when e-books and audiobooks are taking over, NearBook is proving that the charm of physical books isn’t fading anytime soon. Launched in 2020 by Sanjay Modi, a young entrepreneur from Rajasthan, NearBook has rapidly grown into India’s fastest-expanding marketplace for second-hand books. The platform not only connects buyers and sellers but also facilitates book donations, rentals, and requests, making books more affordable and accessible across the country.

Shark Tank India: A High-Stakes Pitch

Sanjay took NearBook to Shark Tank India Season 4, seeking ₹40 lakh for 20 percent equity, valuing his startup at ₹2 crore. His pitch focused on NearBook’s mission to democratize access to books, reduce costs, and build a thriving community of readers.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The sharks appreciated the vision, but initially, all five investors hesitated due to concerns about scalability. Just when it seemed like Sanjay would walk away empty-handed, Anupam Mittal stepped in, offering the full ₹40 lakh for 20 percent equity—the exact valuation Sanjay had proposed. Along with the funding, Anupam also promised strategic mentorship to help NearBook scale.

How NearBook Plans to Use the Funding

With this investment, Sanjay and his team are gearing up for major growth. Their plan includes enhancing the app’s user experience to make book buying and selling smoother, expanding digital marketing efforts through influencer partnerships and referral programs, and launching a large-scale book donation and recycling initiative to add an eco-friendly angle to the business.

“Our goal is to not just sell books but also create a sustainable reading ecosystem,” says Sanjay.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Growth, Expansion & Future Roadmap

NearBook is now eyeing pan-India expansion and eventually wants to take its model global. The team is introducing a subscription service, where users can access a rotating collection of books for a fixed monthly fee. This model will be powered by AI-driven recommendations, personalizing book suggestions based on reading preferences.

To improve efficiency, NearBook is also partnering with logistics companies, ensuring faster and more reliable deliveries.

“Our Shark Tank exposure has given us an incredible boost. We’re now focusing on acquiring more users, onboarding sellers, and strengthening our brand,” says Sanjay. He also hinted at the possibility of raising additional capital from impact investors in the future.

Challenges & Strategies for Growth

While NearBook is growing rapidly, it still faces key challenges. Scaling operations while maintaining book quality is a priority, as is competing with the rise of e-books and audiobooks. Ensuring reliable logistics for book deliveries across India remains another hurdle.

To tackle these, the startup is investing in technology, strengthening its logistics network, and launching targeted marketing campaigns. It is also working on partnerships with educational institutions to make books more accessible to students.

A Movement, Not Just a Marketplace

NearBook is proving that physical books still hold immense value, especially in a price-sensitive market like India. By making second-hand books more accessible, the startup isn’t just running a business—it is building a movement that encourages reading, sustainability, and affordability.

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Tesla Targets EV Market Worth ₹7.5 Lakh Crore: Musk Secures Prime Showrooms in Delhi & Mumbai, Hiring Spree Begins

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Tesla Targets EV Market Worth ₹7.5 Lakh Crore: Musk Secures Prime Showrooms in Delhi & Mumbai, Hiring Spree Begins

Tesla is making serious moves in India. The Elon Musk-led electric vehicle giant has reportedly secured prime showroom locations in Delhi’s Aerocity and Mumbai’s Bandra Kurla Complex (BKC), marking a major step toward its long-awaited launch in the country. According to sources cited by Reuters, these showrooms will span 5,000 square feet each, serving as sales hubs for Tesla’s imported EVs—though they won’t include service centers.

This latest development follows reports from late 2023 that Tesla was in talks with real estate giant DLF for showroom spaces in Delhi’s Avenue Mall and Gurugram’s Cyber Hub. While those plans remain unclear, the confirmed locations in Delhi and Mumbai indicate that Tesla is now moving full speed ahead.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The Indian Market: Challenges and Breakthroughs

Tesla’s entry into India has been a stop-and-go process over the years, with Musk previously citing high import duties as a major roadblock. However, a new EV policy introduced in March 2024 has changed the game. Under this policy, global EV manufacturers can benefit from reduced import duties—but only if they commit to setting up manufacturing facilities in India. This move by the Indian government appears to have finally paved the way for Tesla’s long-awaited arrival.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Hiring Spree Begins

Adding fuel to the speculation, Tesla has begun hiring in India. The company recently listed 13 job openings, with positions spanning sales, vehicle service, customer support, and operations roles based in Mumbai. This suggests that Tesla isn’t just testing the waters—it’s actively building a team to support its Indian operations.

The Competitive Landscape

When Tesla does officially launch in India, it won’t be without competition. The country’s EV market has grown rapidly, with homegrown players like Tata Motors and Mahindra, as well as international brands like MG, Hyundai, and China’s BYD, already battling for dominance. However, Tesla’s brand power, cutting-edge technology, and potential price reductions (if local manufacturing comes into play) could shake up the industry in a big way.

With Musk’s recent meeting with Prime Minister Narendra Modi and showroom deals now in place, Tesla’s India entry seems more real than ever. The next big question? How soon will we see the first Tesla on Indian roads.

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Cup-Ji’s $300,000 Win: How This Indian Startup Conquered Gulfood 2025 Against 5,500 Global Giants

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Cup-Ji’s $300,000 Win: How This Indian Startup Conquered Gulfood 2025 Against 5,500 Global Giants

Cup-Ji, a rising force in India’s beverage industry, has secured a major international accolade at Gulfood 2025, one of the world’s largest F&B exhibitions. Competing against 5,500 exhibitors from 129 countries, Cup-Ji emerged as the winner in the Packaging Innovation category, marking a significant milestone for Indian entrepreneurship on the global stage. This victory is particularly special as Cup-Ji was the only Indian brand to reach the finals in this category.

The award-winning product is a revolutionary tea and coffee cup with a pre-filled base and an airtight aluminum foil lid—users simply add hot water and milk for an instant, high-quality beverage. This innovative design enhances on-the-go consumption, a rapidly growing trend in west zone super market.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Journey to the Award

Cup-Ji’s path to victory was not easy. Founder Jay Sotta highlighted the challenges of developing a first-of-its-kind product, including machinery design, taste profiling for different markets, and ensuring product longevity. The company had to custom-build entire production lines to meet the technical demands of their unique concept. Despite initial skepticism from investors and industry experts, Cup-Ji’s commitment to innovation led to a patented technology that keeps the premix fresh and moisture-free.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Global Expansion and Business Impact

Winning the Gulfood Award has already had a tangible business impact. Cup-Ji has shipped a container of the new product to Kuwait and Saudi Arabia, with Japan and the UAE lined up next. The brand has also secured a 12-container order, expected to add $300,000 (₹2.5 crore) in revenue annually, increasing their sales by 25-30%. Leading retailers like Zone Supermarket (Dubai) have already onboarded the product, and discussions are underway with buyers in Iran and Iraq.

Sustainability and Future Plans

While the current packaging is recyclable but not biodegradable, Cup-Ji is actively exploring eco-friendly alternatives. The company also aims to expand beyond hot beverages, with a pipeline of new product innovations in development.

Cup-Ji’s Gulfood triumph is more than just an award—it’s a validation of Indian innovation on a global platform. With international recognition and growing demand, Cup-Ji is set to disrupt the ready-to-drink beverage industry, bringing convenience and quality to consumers worldwide.

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Bajaj Consumer Care Acquires Banjara’s for ₹120 Crore in Two-Phase Deal, Targets Dominance in India’s ₹50,000 Crore Natural Personal Care Market

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Bajaj Consumer Care Acquires Banjara’s for ₹120 Crore in Two-Phase Deal, Targets Dominance in India’s ₹50,000 Crore Natural Personal Care Market

Bajaj Consumer Care Limited (BCCL) has made a bold move to strengthen its foothold in India’s natural personal care market by acquiring Vishal Personal Care Pvt. Ltd., the company behind Banjara’s, a well-known skincare brand. This acquisition is a clear indication of BCCL’s intent to expand its presence in the Ayurvedic and herbal segment, particularly in South India, where Banjara’s has built a strong reputation over the years.

The deal, which was approved by BCCL’s board on February 14, 2025, will see the company take full control of Vishal Personal Care in two phases. Initially, BCCL will acquire a 49% stake, followed by the remaining 51%, with the total transaction valued at ₹120 crore and an enterprise value of ₹108.3 crore.

Banjara’s, founded in 1991 in Hyderabad, has become a household name in South India, thanks to its range of natural and herbal products. The brand offers everything from herbal face packs and aloe vera gels to hair care powders and shampoos, all formulated with a focus on traditional Indian beauty practices. With a presence in over 70,000 retail outlets—including cosmetic stores, supermarkets, and pharmacies—Banjara’s has carved out a niche in the competitive personal care market.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

By bringing Banjara’s into its portfolio, BCCL is not just expanding its product range but also tapping into a well-established distribution network that dominates the South Indian market. The company also has ambitious plans to introduce Banjara’s products to Hindi-speaking regions, which would significantly increase the brand’s reach and consumer base.

Financially, Banjara’s has demonstrated steady growth, with a four-year compound annual growth rate (CAGR) of 14% and annual revenues exceeding ₹50 crore. The company has remained debt-free and maintains strong EBITDA margins, making it a valuable addition to BCCL’s portfolio.

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Beyond India, BCCL also sees potential for Banjara’s in modern trade and international markets, where the demand for herbal and Ayurvedic personal care products is on the rise. Leveraging its existing infrastructure, BCCL aims to scale Banjara’s footprint beyond domestic markets.

Commenting on the acquisition, Jaideep Nandi, Managing Director of Bajaj Consumer Care, stated, “This acquisition is a strategic move to deepen our presence in South India while reinforcing our position in the natural personal care space. Banjara’s aligns perfectly with our vision of offering high-quality, herbal-based products that cater to the evolving needs of Indian consumers.”

With this acquisition, BCCL is positioning itself for significant growth in the personal care industry, blending its expertise with Banjara’s legacy of natural and Ayurvedic beauty solutions.

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Uber vs. Rapido: The ₹10,000 Crore Battle Over India’s Auto-Rickshaw Market Just Got Hotter as Zero-Commission Model Shakes Up the Industry

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Uber vs. Rapido: The ₹10,000 Crore Battle Over India’s Auto-Rickshaw Market Just Got Hotter as Zero-Commission Model Shakes Up the Industry

The fight for dominance in India’s booming ₹10,000 crore auto-rickshaw market has reached a new level, with Uber launching a zero-commission, subscription-based model for drivers—just over a year after Rapido took the same route. This shift signals a major disruption in the ride-hailing industry, forcing companies to rethink their business models amid increasing driver dissatisfaction and regulatory scrutiny.

Uber’s move comes at a time when driver strikes, social media outrage over fare manipulation, and regulatory crackdowns on pricing policies have put pressure on ride-hailing giants. With over 2 million auto-rickshaw drivers in India relying on platforms like Uber, Ola, and Rapido for their livelihood, the competition is heating up.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Rapido, which introduced its flat-fee subscription model in early 2023, has already lured thousands of drivers away from traditional commission-based platforms. Now, Uber is fighting back, eliminating its cut from fares and leaving pricing negotiations directly between drivers and riders.

But will this strategy work? Experts believe the move could help Uber retain its driver base, but it also raises questions about fare inconsistencies, ride cancellations, and service reliability. Meanwhile, Ola, the third big player in the sector, has yet to respond, but pressure is mounting for it to revise its commission-heavy model.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

With Uber’s zero-commission experiment shaking up the market and Rapido aggressively expanding across metros and Tier-2 cities, the battle for India’s auto-rickshaw dominance is far from over. Who will come out on top? Only time will tell.

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Nikhil Kamath’s WTFund Backs 9 Young Startups—22 Founders Under 25 Are Changing the Game

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Nikhil Kamath’s WTFund Backs 9 Young Startups—22 Founders Under 25 Are Changing the Game

WTFund is back with its second cohort, doubling down on its mission to back young entrepreneurs under 25. Spearheaded by Zerodha co-founder and investor Nikhil Kamath, the initiative has handpicked nine promising startups led by 22 ambitious founders. Each startup gets up to ₹20 lakh in grant funding, along with mentorship and strategic guidance to help them scale.

The fund isn’t just about money—it’s about fostering a bold, risk-taking mindset. “Anyone can build at any age, but there’s something about young founders—their energy, their fearlessness, their ability to take leaps before the world tells them to slow down,” says Kamath. “This cohort is filled with founders who aren’t just talking about change; they’re creating it.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

This year’s selection process was intense, with applications pouring in from over 50 cities, spanning Tier 1, Tier 2, and Tier 3 regions. The final list of startups represents a mix of Tech/SaaS, D2C, EdTech, FinTech, HealthTech, AgriTech, and CleanTech—each tackling critical local and global challenges. Notably, six of them are leveraging AI in a big way.

Meet the Startups from WTFund Cohort 2:

  • Nasadya (H2ive) – Chaitanya Gulati, Subhechchha Paul, and Suhani Mohan are building solid-state hydrogen storage solutions, making industrial energy safer and more efficient.
  • InnerGize – Shalmali Kadu, Sidharth Bhargava, and Mitansh are creating a wearable device that helps manage chronic stress and anxiety using non-invasive tech.
  • Armatrix – Founded by Vishrant Dave, Prateesh Awasthi, and Ayush Ranjan, this robotics company is designing flexible robotic arms to automate hazardous industrial tasks.
  • Drnk – Raj Thakkar and Aryan Gandhi’s specialty beverage brand is shaking up the drinks industry with affordable, community-driven experiences.
  • Neoperk – Satyendra Gupta’s AgriTech startup uses AI-powered soil testing to help farmers improve productivity and sustainability.
  • ReferRush – Vikram Pai and Rohan Verma are behind this AI-driven platform that helps eCommerce brands supercharge their referral programs.
  • Modus AI – Sunit Gautam and Somesh Lund are tackling financial fraud with an AI-powered detection system for banks and financial institutions.
  • Bytes – Aayush Kumar and Prakhar are making two-wheelers smarter and safer with an AI-driven Advanced Driver Assistance System (ADAS).
  • Ai.gnosis – Raksheet Jain and Divyansh Mangal’s AI tool is designed to detect early signs of autism, helping with early intervention.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

With this powerhouse lineup, WTFund’s second cohort is set to make waves across industries, proving that young founders have what it takes to shake up the status quo.

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Jewelbox’s Strategic Expansion: 15% of Orders From Bengaluru Pushes Brand to Open New Store in Jayanagar

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Jewelbox’s Strategic Expansion: 15% of Orders From Bengaluru Pushes Brand to Open New Store in Jayanagar

Jewelbox, a prominent lab-grown diamond brand, has made its first move into the bustling Bengaluru market with the opening of a new store in Jayanagar. This marks an exciting expansion for the brand in South India, as the city has become a major contributor to Jewelbox’s online sales, accounting for 15% of its total orders.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

The decision to open a physical store in Bengaluru is driven by the strong demand the brand has seen from local customers. “Bengaluru has always been a crucial market for us, especially given the tremendous response from our online shoppers here,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “Now, with our Jayanagar store, we’re offering our customers the chance to interact with our jewelry firsthand, enhancing their shopping experience.”

The new store caters primarily to individuals aged 25 to 50 and will feature personalized consultations, exclusive designs, and a firm focus on ethical craftsmanship, offering a truly curated shopping journey.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Launched in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox is a Kolkata-based brand that blends online and offline retail. In just a short period, Jewelbox has rapidly expanded, establishing a presence in cities like Delhi, Chennai, Gurgaon, Kolkata, and Guwahati. By the end of this year, the company plans to open 20 additional stores, further cementing its position in the lab-grown diamond market.

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