Beautywise’s ₹1,200 Crore Vision: How Anousha & Shreyansh Chauhan Are Disrupting India’s Beauty Supplement Industry

Business

March 19, 2025

Image of beautywise — Beautywise’s ₹1,200 Crore Vision: How Anousha & Shreyansh Chauhan Are Disrupting India’s Beauty Supplement Industry

Beauty and wellness brand Beautywise, which recently made waves on Shark Tank India, is setting its sights on crossing ₹1,200 crore in revenue by FY30. This ambitious target is fueled by a multi-channel expansion strategy, key partnerships, and an aggressive push into both domestic and international markets. Founded by Anousha Chauhan and Shreyansh Chauhan, the company has grown an astonishing 28 times in just three years, solidifying its position in the premium professional beauty space.

“Our goal is to establish Beautywise as a leader in advanced beauty supplements—ones that are backed by science and clinically tested,” said Anousha Chauhan. “Our unique formulations and targeted solutions are already winning over professionals and consumers alike.”

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Expanding Into Premium Pharmacies

A major part of Beautywise’s growth plan is increasing its offline presence, particularly in high-end pharmacy chains. The brand, which already enjoys strong traction in clinics, salons, and dermatology centers, sees organized pharmacy retail as the next big opportunity in the premium beauty and wellness sector.

“Most D2C brands start online and then move offline. We did the opposite,” explained Shreyansh Chauhan. “By focusing on professional beauty and clinic partnerships first, we built credibility and a loyal customer base early on. Now, we’re leveraging that trust to expand into pharmacy chains and organized retail, which we believe will be a game-changer.”

Eyeing Global Markets

Beautywise is also making a strong push internationally, with the GCC (Gulf Cooperation Council) region as its primary target. The brand already sources ingredients from leading markets like the USA, Spain, France, and Japan, reinforcing its premium positioning.

“There’s a growing demand for dermatologist-approved beauty supplements in the Middle East,” said Anousha Chauhan. “We’re seeing strong early traction, and by FY26-FY27, we expect exports to become a key revenue driver.”

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Rapid Growth Across Channels

With an Annual Recurring Revenue (ARR) of ₹25 crore as of February 2025, Beautywise is on track to reach ₹100 crore by FY27. Growth has been explosive across multiple channels:

Direct-to-consumer (D2C) sales have skyrocketed, growing 5.7x year-over-year.

• E-commerce platforms like Amazon, Nykaa, and Flipkart remain key revenue sources.

• Quick commerce platforms such as Zepto, Blinkit, and Swiggy Instamart are driving a significant portion of quarterly sales.

• Professional beauty and wellness services, including clinics and salons, contribute over ₹1.6 crore per quarter.

The Road Ahead

With a strong foundation built on clinical research, influencer marketing, and a solid omnichannel strategy, Beautywise is reshaping the beauty supplement industry in India. As it races toward its ₹1,200 crore goal for FY30, the company continues to differentiate itself with innovative formulations and deep expertise in the nutraceutical space.

The brand recently secured ₹3 crore in funding from boAt co-founder Aman Gupta, following an oversubscribed ₹6 crore round in early 2024. The fresh capital will be invested in R&D for new products, expanding its field team, and strengthening partnerships with clinics and pharmacies to enhance nationwide accessibility.

Rishabh Pant Joins Goibibo as Brand Ambassador in a Hilarious ₹100 Crore Campaign Featuring Sunil Gavaskar

Online Desk

March 19, 2025

Image of goibibo — Rishabh Pant Joins Goibibo as Brand Ambassador in a Hilarious ₹100 Crore Campaign Featuring Sunil Gavaskar

Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also roped in legendary batsman Sunil Gavaskar for its latest campaign, which puts a cheeky spin on one of his most famous commentary moments. The ad, packed with humor and nostalgia, aims to connect with cricket fans and travel enthusiasts alike while showcasing Goibibo’s exciting deals.

A Campaign with a Playful Twist

Goibibo is known for its quirky, youth-friendly advertising, and this campaign takes it up a notch by reimagining Gavaskar’s iconic commentary phrase—“Stupid, Stupid, Stupid.” In a lighthearted manner, the ad uses the phrase to nudge travelers into making smart booking choices and planning their trips more efficiently.

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Raj Rishi Singh, Goibibo’s Chief Marketing Officer, believes Rishabh Pant’s energetic personality makes him the perfect fit for the brand. “Rishabh’s enthusiasm and charm resonate with young travelers. His dynamic presence, paired with Sunil Gavaskar’s legendary stature, makes for an entertaining and unforgettable campaign,” said Singh.

Pant and Gavaskar Weigh In

Sharing his excitement about the partnership, Rishabh Pant said, “I’m thrilled to be a part of Goibibo’s campaign. It’s a brand that represents fun, ease, and smart travel choices, which I personally connect with. Working alongside Sunil Sir made this experience even more special. The way Goibibo has taken a famous cricket moment and turned it into something fun for travelers is just brilliant.”

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Sunil Gavaskar also had a laugh about the campaign’s concept. “I’ve always believed that players should be able to have some fun with the banter that comes their way. I’ve done it myself many times during my playing days. So, when I saw how Goibibo played around with my commentary, I had to smile. It’s all in good spirit, and I love how they’ve used it to make travel planning more engaging.”

More Than Just a Booking Platform

Goibibo, which operates through its website and mobile app, offers a full suite of travel services, including flight and train bookings, hotel reservations, bus tickets, and car rentals. With this new campaign, the brand aims to cement its place as the go-to choice for hassle-free and affordable travel solutions.

Yummy Bee Raises ₹18 Crore to Expand India’s First Guilt-Free Café Chain

INVESTMENTS

Online Desk

March 19, 2025

Image of yummy bee — Yummy Bee Raises ₹18 Crore to Expand India’s First Guilt-Free Café Chain

Hyderabad-based café chain Yummy Bee, known for its health-focused indulgences, has secured a total of ₹18 crore in funding, with ₹11 crore coming from its latest round. The investment was led by Mile Deep Capital, a prominent Hyderabad-based VC firm, along with Mohan Krishna (Executive Director, Continental Coffee), Ajitha Challa (Founder & MD, Karafa Coffee), and Praveen Jaipuriar (Group CEO, Continental Coffee & former Dabur marketing head).

A Menu Designed for Guilt-Free Indulgence

Launched in 2022 under VLOGS Food Private Limited, Yummy Bee has carved out a niche in the café space by offering a 100% guilt-free menu. The brand caters to health-conscious consumers with sugar-free, gluten-free, and preservative-free options that don’t compromise on taste. Some of its signature offerings include millet pizzas, protein-packed pastas, tacos, and a range of decadent-yet-healthy desserts like Double Chocolate Brownies, Blueberry Cheesecake, and Chocolate Truffle Pastry.

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Currently, Yummy Bee operates in Jubilee Hills, Kondapur, Kokapet, and Kukatpally in Hyderabad.

Aggressive Expansion Plans in Metro Cities

With fresh funding in hand, Yummy Bee is preparing for an ambitious expansion. The brand is set to launch new outlets in Mumbai and Bengaluru, marking its entry into key metro markets.

Beyond physical stores, Yummy Bee is stepping into the FMCG space with a growing lineup of packaged consumer goods. The company plans to introduce new retail products, including millet puffs and almond rocks, while also strengthening its presence in quick commerce platforms like Blinkit and Zepto, as well as modern trade outlets.

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Chasing ₹50 Crore ARR by 2026

The café chain has set its sights on achieving ₹50 crore in annual recurring revenue (ARR) by March 2026. To fuel this growth, Yummy Bee aims to expand to 20 outlets nationwide by the end of the year.

“This investment is a major step toward making guilt-free indulgence accessible to more people across India,” said Sandeep Jangala, Founder & CEO of Yummy Bee. “We are committed to proving that healthy food can be delicious, and we’re excited to bring our concept to more cities.”

With its unique positioning and strong investor backing, Yummy Bee is poised to disrupt India’s café culture, offering a rare combination of clean eating and indulgent flavors—without the guilt.

Slikk Club Raises $3.2M to Disrupt Fashion E-Commerce with 60-Minute Delivery – Lightspeed and Multiply Ventures Bet Big

INVESTMENTS

Online Desk

March 19, 2025

Image of slikk — Slikk Club Raises $3.2M to Disrupt Fashion E-Commerce with 60-Minute Delivery – Lightspeed and Multiply Ventures Bet Big

Bengaluru-based Slikk Club, which is making waves with its promise of fashion delivered in under an hour, has secured $3.2 million in seed funding. The all-equity round was led by Lightspeed, with backing from Multiply Ventures and existing investors. A group of high-profile angel investors, including Abhishek Goyal (Tracxn), Abhinav Pathak (Perpule), Madhav Tandan, Nikhil (Panthera), and Saurabh Gupta (DST Global), also participated in the round.

Building the Future of Instant Fashion

With fresh capital in hand, Slikk Club is ramping up its operations in Bengaluru, aiming to make 80% of the city’s pincodes serviceable through a network of dark stores. The startup is also strengthening its leadership team across technology, category management, supply chain, and operations to support its rapid growth.

Founded by Akshay Gulati (CEO), Om Prakash Swami (CTO), and Bipin Singh (CPO), Slikk Club is changing how people shop for fashion, promising ultra-fast deliveries of clothing and accessories in just 60 minutes. The brand offers a Try & Buy model, allowing customers to test products before making a purchase—a game-changer in India’s e-commerce space.

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Beyond delivery speed, Slikk Club is rolling out instant returns and refunds, making the post-purchase experience as seamless as possible. The company has already partnered with 80+ brands, including Snitch, The Souled Store, Freakins, Uptownie, Off Duty, Bonkers, and Bewakoof, giving customers access to a diverse catalog of trendy, fast-moving fashion.

Founder’s Vision: Instant Fashion, Zero Hassle

“At Slikk Club, we’re not just delivering clothes; we’re reinventing how people shop for fashion—making it as instant and effortless as their urge to buy,” said Akshay Gulati, Co-founder & CEO.

“This investment is a major step toward expanding our 60-minute delivery model, reaching more shoppers in Bengaluru, and broadening our lifestyle offerings. We’re thrilled to have Lightspeed and our investors backing our vision of making last-minute fashion a seamless and delightful experience.”

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Big Plans: Nationwide Expansion & New Categories

Slikk Club has ambitious plans to scale beyond Bengaluru, eyeing expansion across Tier 1 and Tier 2 cities in the coming years. The company also intends to diversify into seven or more lifestyle categories, leveraging cutting-edge technology to ensure a seamless shopping and fulfillment experience.

Rahul Taneja, Partner at Lightspeed, highlighted what sets Slikk Club apart:

“The team at Slikk has built a thoughtfully curated shopping experience—not just about speed, but about delivering style, quality, and convenience in a way that truly excites customers. From better merchandising to lightning-fast deliveries and hassle-free returns, Slikk Club is redefining what shoppers expect. We’re excited to be part of this journey.”

With strong investor backing and a unique, hyper-fast approach to fashion e-commerce, Slikk Club is poised to shake up India’s retail landscape, making instant shopping the new normal

Broadway Secures Strategic Investment from Nikhil Kamath’s Gruhas to Reinvent Omnichannel Retail for D2C Brands

INVESTMENTS

Online Desk

March 19, 2025

Image of broadway — Broadway Secures Strategic Investment from Nikhil Kamath’s Gruhas to Reinvent Omnichannel Retail for D2C Brands

Broadway, a fast-growing social commerce startup focused on helping D2C brands bridge the gap between online and offline retail, has secured a strategic investment from Gruhas, the investment firm led by Nikhil Kamath and Abhijeet Pai. While the financial details remain undisclosed, the deal marks a significant step in Broadway’s mission to revolutionize omnichannel retail.

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Launched in March 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal, and Apurva Salarpuria, Broadway positions itself as a next-generation retail platform designed to make the transition from e-commerce to physical stores effortless for D2C brands. Its “super stores” serve as experiential spaces where customers can interact with brands beyond just browsing products online.

“This collaboration is a game-changer for emerging brands looking to scale. With Gruhas’ backing, we’re not just expanding our footprint but redefining how brands engage with customers in an omnichannel world,” said Vivek Biyani.

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Broadway calls itself “A Theatre for Brands,” offering consumers an immersive shopping experience that allows them to see, feel, and engage with products in a way that traditional e-commerce cannot replicate. The company launched its first store in Delhi inside a major mall last year, followed by a second location in Hyderabad, which currently showcases products from over 200 D2C startups. These include popular names like CosRX, Minimalist, The Good Bug, Cosmix, Rareism, and Mokobara.

What sets Broadway apart is its interactive approach to retail. The stores don’t just sell products—they create an experience. Customers can explore dedicated sections like a sneaker studio, a longevity clinic, a nail bar, a pet spa, event stages, and even food & beverage zones, turning shopping into an engaging and dynamic affair.

With plans to expand into Mumbai, Gurugram, and Pune, Broadway is betting big on the future of experiential retail, aiming to create a seamless connection between digital-first brands and the physical world.

Chai Kings Raises ₹24 Crore from AVT, Plans 65 New Outlets & Eyes ₹48 Crore Revenue in FY25

INVESTMENTS

Online Desk

March 18, 2025

Image of chai kings — Chai Kings Raises ₹24 Crore from AVT, Plans 65 New Outlets & Eyes ₹48 Crore Revenue in FY25

Tamil Nadu-based tea chain Chai Kings has raised ₹24 crore ($3 million) in a Series A funding round led by A.V. Thomas and Co. (AVT), a major player in the tea industry. This marks a significant step forward for the fast-growing brand, which had previously raised ₹8 crore ($1 million) in seed funding from investors including The Chennai Angels, Hyderabad Angels, and TiE Angels.

Chai Kings: Brewing a Revolution Since 2016

Launched in 2016 by Jahabar Sadique and Balaji Sadagopan, Chai Kings has positioned itself as a go-to destination for premium yet affordable tea. The brand offers an extensive selection of chai, from classics like masala and ginger chai to specialty blends like saffron chai and Kashmiri Kahwa. Their menu also features black, herbal, green, and iced teas, bubble tea, hot and cold chocolates, and milkshakes—making it more than just a tea joint.

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According to Balaji Sadagopan, COO of Chai Kings, this latest funding round will allow them to scale operations rapidly.

“Our goal has always been to bring top-quality chai to every corner of the country. With AVT’s backing, we can accelerate expansion while ensuring the same exceptional quality and service that our customers love.”

Scaling Up: Expansion Plans and Market Strategy

Chai Kings is gearing up for a major expansion, with plans to open 65 new outlets across Chennai, Bengaluru, Hyderabad, and Coimbatore. The brand currently operates 57 stores across Chennai, Hyderabad, and Coimbatore and is aiming to double its revenue over the next two years.

The company is also focusing on strengthening its supply chain and enhancing digital engagement to better serve its growing customer base. Nearly 45% of its revenue comes from food delivery platforms, and it has partnered with Swiggy’s 10-minute delivery service, Bolt, for select menu items.

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“We are thrilled to welcome A.V. Thomas and Co. as our investor and strategic partner. Their deep-rooted experience in the tea business aligns perfectly with our vision of making premium chai accessible to every Indian,” said Jahabar Sadique, Co-Founder & CEO of Chai Kings.

“This funding will allow us to scale operations, open more stores, and introduce new innovations, further solidifying Chai Kings’ position as a leader in the tea café segment.”

Revenue Projections and Future Outlook

Chai Kings currently generates monthly revenues of ₹4-4.5 crore and is on track to achieve ₹48 crore in revenue for FY25, with a positive EBITDA.

Ajit Thomas, Executive Chairman of AVT, expressed confidence in the brand’s trajectory:

“Chai Kings has built a strong brand with a loyal customer base. We see immense potential in their expansion plans and are excited to support them in their journey.”

With fresh funding in hand, Chai Kings is set to shake up the tea café space, offering a blend of tradition and innovation that resonates with modern India’s tea-loving audience.

SHOEGR Secures $100,000 Pre-Seed Funding from PedalStart, Aims for ₹1 Crore Monthly Sales

INVESTMENTS

Online Desk

March 18, 2025

Image of shoegr — SHOEGR Secures $100,000 Pre-Seed Funding from PedalStart, Aims for ₹1 Crore Monthly Sales

Mohali-based shoe care startup SHOEGR has raised $100,000 in a pre-seed funding round led by early-stage startup accelerator PedalStart. With this fresh capital, the brand is gearing up to expand its product lineup, enhance customer reach, and build stronger brand awareness.

Aiming for Bigger Markets and Stronger Retail Partnerships

SHOEGR isn’t just looking at incremental growth—it’s going all in. The funding will help the company bolster its direct-to-consumer (D2C) presence, improve its e-commerce experience, and establish new retail partnerships to get its products into more hands.

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Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR has already built an impressive catalog of shoe cleaning, protection, and storage solutions.

“We don’t see shoe care as an afterthought—it’s an essential part of personal grooming and style,” said Anuj Sachdeva, Co-founder of SHOEGR. “Our mission is to make shoe care effortless, accessible, and a natural part of people’s daily routines. We want to shift the culture from just wearing shoes to truly caring for them.”

Expanding Footprint and Eyeing ₹1 Crore Monthly Sales

SHOEGR currently sells through its own website, along with major marketplaces like Amazon, Flipkart, Myntra, and Ajio. The brand reported ₹50 lakh in monthly sales as of October last year and is now targeting ₹1 crore in monthly revenue by FY 2025-26.

Investor Confidence in a High-Growth Segment

PedalStart sees big potential in SHOEGR’s niche but rapidly growing market.

“We’re excited to back SHOEGR as it addresses a critical gap in the footwear industry,” said Chintan Kalla, Founding Partner at PedalStart. “The shoe care segment in India is still at an early stage but has massive potential. SHOEGR has positioned itself as the go-to brand in this space, and we’re committed to supporting its journey.”

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With fresh funding and a strong growth strategy, SHOEGR is on track to redefine how Indians care for their footwear.

Jasprit Bumrah Joins Skechers as Brand Ambassador, Strengthening Its Cricket Lineup

Online Desk

March 18, 2025

Image of jasprit bumrah — Jasprit Bumrah Joins Skechers as Brand Ambassador, Strengthening Its Cricket Lineup

Skechers has officially signed star pacer Jasprit Bumrah as its latest brand ambassador, reinforcing its presence in Indian cricket and strengthening its association with the Mumbai Indians as the team’s official kit sponsor. As part of this partnership, Bumrah will wear Skechers Cricket footwear during matches and feature in brand campaigns that highlight both performance and lifestyle products.

Skechers Expands Its Cricket Roster

Bumrah is the latest cricketer to join Skechers’ growing lineup of athletes, alongside Ishan Kishan and Yastika Bhatia, both of whom have been sporting Skechers gear on the field for over a year. The brand’s involvement in Indian cricket has been expanding rapidly, with its official kit sponsorship of the Mumbai Indians playing a key role in its strategy.

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According to Rahul Vira, CEO of Skechers South Asia, signing Bumrah is a testament to the company’s commitment to innovation and performance in sports. He emphasized that Skechers Cricket footwear is designed to help players perform at their peak, no matter the level of competition.

“Bringing Jasprit Bumrah into the Skechers family strengthens our roster of world-class athletes. His dedication to excellence perfectly aligns with our vision, and we’re excited to further our journey in cricket,” said Vira.

Why Bumrah Chose Skechers

Bumrah, one of the most feared bowlers in world cricket, is known for his precision, consistency, and ability to dominate across formats. Explaining his decision to partner with Skechers, he highlighted the brand’s ability to blend comfort with cutting-edge technology.

“Skechers is known for its focus on comfort and innovation, and that’s exactly what I look for in my game,” said Bumrah. “For an athlete, performance and style should go hand in hand, and Skechers delivers both effortlessly.”

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Bumrah’s signing comes on the heels of a phenomenal year for the bowler. In 2024, he won the Sir Garfield Sobers Award for ICC Men’s Cricketer of the Year, surpassed 400 international wickets, and became the first bowler to hold the No. 1 ranking in all three cricket formats simultaneously. He also played a pivotal role in India’s 2024 World Cup victory and has been instrumental in the Mumbai Indians’ five IPL titles.

Skechers Cricket Footwear: Built for the Pros

Skechers offers two specialized styles for cricketers:

Skechers Cricket Elite – Featuring 11 metal spikes for superior traction and stability.
Skechers Cricket Blade – Designed with seven metal spikes to enhance grip, agility, and quick movements.

These shoes are available at select Skechers retail stores and online platforms.

Beyond cricket, Skechers continues to back top-tier athletes across multiple sports, including Indian football captain Sunil Chhetri, England’s star striker Harry Kane, and NBA powerhouse Joel Embiid.

With Bumrah now on board, Skechers is doubling down on its ambition to become a dominant force in the cricket footwear market.

Swiggy Instamart Goes Big: Enters 100 Cities, Launches ‘Megapods’ to House 50,000+ Products

Quick Commerce

Online Desk

March 18, 2025

Image of swiggy instamart — Swiggy Instamart Goes Big: Enters 100 Cities, Launches ‘Megapods’ to House 50,000+ Products

Swiggy Instamart has rapidly expanded its footprint, now serving 100 cities across India as demand for ultra-fast deliveries surges, especially in Tier II and III cities. The quick commerce platform, known for its 10-minute delivery promise, is bringing over 30,000 products—including groceries, daily essentials, electronics, fashion, makeup, toys, and even smartphones—to millions of new customers.

Over the past month, Swiggy Instamart launched in cities like Raipur, Siliguri, Jodhpur, and Thanjavur, reinforcing its focus on smaller markets. “Convenience-driven shopping is no longer limited to metro cities. Consumers in smaller towns are embracing quick commerce just as rapidly,” said Amitesh Jha, CEO of Swiggy Instamart. “In 2025, one in four of our new users has come from Tier II or III cities, proving the growing appetite for faster, more efficient retail experiences.”

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To support this expansion, Swiggy Instamart is scaling up its darkstore operations by introducing ‘megapods’—large-scale fulfillment centers spanning 10,000 to 12,000 square feet. These facilities will stock up to 50,000 SKUs, tripling the product range compared to standard darkstores. The company says this will not only expand its grocery offerings but also allow it to cater to a wider range of FMCG, D2C, and regional brands tailored to local preferences.

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With competition in the quick commerce space intensifying, Swiggy Instamart’s aggressive expansion signals its intent to dominate both metro and non-metro markets, making 10-minute deliveries the new norm across India.

Pilgrim Raises ₹200 Crore to Hit ₹1,000 Crore ARR: How Anurag Kedia’s D2C Beauty Brand is Dominating India’s Personal Care Market

INVESTMENTS

Online Desk

March 18, 2025

Image of pilgrim — Pilgrim Raises ₹200 Crore to Hit ₹1,000 Crore ARR: How Anurag Kedia’s D2C Beauty Brand is Dominating India’s Personal Care Market

Mumbai-based D2C beauty and personal care brand Pilgrim has secured ₹200 crore ($23 million) in a fresh funding round, combining primary and secondary investments. This round brought in Vertex Growth Fund and Anicut Equity Continuum Fund as new investors, while existing backers Narotam Sekhsaria Family Office (NSFO), Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust doubled down on their commitment.

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The latest capital injection has pushed Pilgrim’s pre-money valuation to approximately ₹3,000 crore ($350 million), with total funding now nearing $50 million.

Where the Money’s Going

Pilgrim, which has already established itself as a profitable online-first brand, plans to use this funding to expand aggressively into offline retail while doubling down on R&D and product innovation. The brand currently operates 10 exclusive brand outlets (EBOs) across Mumbai, Bengaluru, and Hyderabad and has plans to open 10 more by the end of the year.

Surging Revenues, Controlled Losses

Pilgrim is on a high-growth trajectory, having reported a 2.6X jump in revenue—from ₹76 crore in FY23 to ₹198.79 crore in FY24. Despite scaling rapidly, the company has kept its losses in check, with only a 14% increase to ₹26.34 crore during the same period.

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Aiming for ₹1,000 Crore ARR

Currently operating at a gross Annual Run Rate (ARR) of ₹800 crore, Pilgrim is targeting ₹1,000 crore ARR by the end of 2025.

The Pilgrim Journey

Founded in 2019 by Anurag Kedia, Pilgrim has built a unique brand identity by sourcing ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers. The company offers 90+ SKUs across skincare, haircare, face care, and fragrances, reaching customers in over 25,000 pin codes across India.

With its latest funding and a clear omnichannel strategy, Pilgrim is setting its sights on becoming a dominant force in India’s beauty and personal care market.

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