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Here is how you can get glowing skin like Kylie Jenner

Kylie jenner

Kylie Jenner is well-known for her glowing, radiant skin, and many people want to achieve the same look. While there are many factors that contribute to healthy skin, including genetics, lifestyle, and skincare habits, one thing that can make a big difference is what you eat.

One way that Kylie Jenner reportedly maintains her flawless skin is by drinking a green detox juice each day. This juice is packed with nutrients that can help nourish the skin from the inside out, providing it with the vitamins and minerals it needs to stay healthy and glowing.

The Green Juice Cleanse:

The green juice diet, also known as a green juice cleanse or green juice fast, is a type of diet that involves consuming primarily green juices made from a variety of fruits and vegetables for a set period of time. The goal of the diet is to detoxify the body, promote weight loss, and improve overall health.

Green juices typically include a variety of leafy greens, such as kale, spinach, and collard greens, as well as other vegetables like cucumber, celery, and carrots. Fruits like apples, lemons, and pineapples are often added for sweetness and flavor. Some green juice recipes also include herbs and spices like ginger and mint.

During a green juice cleanse, participants typically consume only green juices for several days to a week or more, while avoiding solid foods and other beverages. The idea behind this is that the body can more easily absorb the nutrients from the juices without the added burden of digesting solid foods. Proponents of the green juice diet claim that it can lead to weight loss, improved digestion, increased energy levels, and clearer skin.

To make Kylie Jenner’s green detox juice, you will need:

  • 1 cup of spinach
  • 1 cup of kale
  • 1 cucumber
  • 1 lemon
  • 1 apple
  • 1/2 inch of ginger

Simply juice all of the ingredients together, and enjoy!

Benefits of green juice cleanse: 

One of the main benefits of a green juice cleanse is detoxification. The juices are rich in antioxidants, vitamins, and minerals that help to flush toxins from the body, leaving you feeling energized and refreshed. The high concentration of nutrients in green juices also supports healthy liver function, which is important for detoxification.

Another potential benefit of a green juice cleanse is weight loss. Since the juices are low in calories but high in nutrients, they can help to reduce overall caloric intake while still providing the body with the nutrients it needs. 

Additionally, some people may find that a green juice cleanse helps to reduce cravings for unhealthy foods, leading to further weight loss.

Green juice cleanses may also improve digestion and support a healthy gut microbiome. The high fiber content in the juices helps to promote healthy bowel movements and may reduce bloating and gas. Additionally, the raw, unprocessed nature of the juices means that they are rich in beneficial enzymes and probiotics that support healthy digestion.

Finally, some people may experience clearer skin as a result of a green juice cleanse. The high concentration of vitamins and antioxidants in the juices can help to reduce inflammation and promote healthy collagen production, leading to a more radiant complexion.

Precautions when it comes to this diet:

It’s important to maintain a healthy, balanced diet that is rich in whole, unprocessed foods, and to stay hydrated by drinking plenty of water. You should also establish a regular skincare routine that includes cleansing, moisturizing, and protecting the skin from the sun and environmental pollutants. By taking care of your skin from the inside out and outside in, you can achieve a glowing, radiant complexion like Kylie Jenner’s.

While there are potential benefits to a green juice cleanse, it’s important to approach the diet with caution and to consult with a healthcare professional before starting. The diet may not be appropriate or effective for everyone, and there are potential downsides to consuming large amounts of raw vegetables. However, for some people, a green juice cleanse may be a useful tool for promoting overall health and wellbeing.

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Must have essential kitchen tools for a hassle-free experience

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essential kitchen

Must have essential kitchen tools for a hassle-free experience

Cooking can be an enjoyable and fulfilling experience, but it can also be a frustrating and time-consuming one. The right tools can make all the difference in the world when it comes to creating delicious meals quickly and efficiently. Whether you are a beginner cook or an experienced chef, having the right kitchen tools at your disposal can make all the difference in the world.

Here we will take a look at some of the essential kitchen tools that every home cook should have in their kitchen. From basic utensils to advanced equipment, we will cover everything you need to know to make your time in the kitchen as hassle-free as possible.

  1. Chef’s knife: One of the most essential tools in any kitchen is a good quality chef’s knife. A sharp, well-balanced chef’s knife can make all the difference in the world when it comes to prepping ingredients quickly and efficiently. 

Whether you are slicing, dicing, or chopping, a good chef’s knife can help you do it with ease. Look for a knife that feels comfortable in your hand and has a sharp blade that can be easily sharpened.

  1. Cutting board: Another essential tool that every home cook should have is a good quality cutting board. Whether you prefer plastic or wooden cutting boards, having a stable surface to prep your ingredients on is essential. Look for a cutting board that is large enough to accommodate your needs and has a non-slip surface to prevent accidents.
  1. Mixing bowls: When it comes to cooking, having a good set of mixing bowls can make all the difference in the world. From mixing ingredients to storing leftovers, mixing bowls are an essential tool in any kitchen. Look for a set of bowls that is made from durable materials and has a variety of sizes to accommodate all of your needs.
  1. Measuring cups and spoons: Accurate measurements are essential when it comes to cooking, and having a good set of measuring cups and spoons can help ensure that your recipes turn out perfectly every time. Look for a set that includes a variety of sizes and is made from durable materials.
  1. Can opener: Opening cans can be a frustrating and time-consuming task if you don’t have the right tool. A good quality can opener can make all the difference in the world when it comes to quickly and easily opening cans. Look for a can opener that is easy to use and has a comfortable grip.
  1. Vegetable peeler: Peeling vegetables can be a tedious task, but with a good quality vegetable peeler, it can be a breeze. Look for a peeler that is sharp and has a comfortable grip to make peeling vegetables as easy as possible.
  1. Colander: A good quality colander is an essential tool in any kitchen. From draining pasta to washing vegetables, a colander can make all the difference in the world when it comes to preparing ingredients. Look for a colander that is large enough to accommodate your needs and has a stable base to prevent accidents.
  1. Kitchen shears: Kitchen shears are an essential tool in any kitchen. From cutting poultry to snipping herbs, kitchen shears can make all the difference in the world when it comes to preparing ingredients. Look for a pair of shears that is sharp and has a comfortable grip.
  1. Non-stick cookware: Non-stick cookware can make cooking a breeze. From frying eggs to sautéing vegetables, non-stick cookware can make it easy to cook without worrying about food sticking to the bottom of the pan. Look for non-stick cookware that is durable and easy to clean.
  1. Oven thermometer: When it comes to baking, having an oven thermometer can make all the difference in the world. An oven thermometer can help ensure that your oven is at the correct temperature, which is essential for successful baking. Look for a thermometer that is accurate and easy to read.
  1. Tongs: Tongs are an essential tool in any kitchen. From flipping meat to tossing salads, tongs can make all the difference in the world when it comes to handling food. Look for tongs that are sturdy and have a comfortable grip.
  1. Spatula: A good quality spatula is an essential tool in any kitchen. From flipping pancakes to sautéing vegetables, a spatula can help you get the job done quickly and efficiently. Look for a spatula that is sturdy and has a comfortable grip.
  1. Whisk: When it comes to mixing ingredients, having a good quality whisk can make all the difference in the world. Whether you are whisking eggs or mixing salad dressing, a whisk can help you achieve the perfect consistency every time. Look for a whisk that is sturdy and has a comfortable grip.
  1. Immersion blender: An immersion blender can make cooking a breeze. From blending soups to making smoothies, an immersion blender can help you achieve the perfect consistency quickly and efficiently. Look for an immersion blender that is easy to use and has a variety of attachments to accommodate all of your needs.
  1. Stand mixer: If you do a lot of baking, a stand mixer can be an essential tool in your kitchen. From mixing dough to whipping cream, a stand mixer can help you achieve perfect results every time. Look for a stand mixer that is durable and has a variety of attachments to accommodate all of your needs.
  1. Food processor: A food processor can make cooking a breeze. From chopping vegetables to pureeing sauces, a food processor can help you achieve perfect results quickly and efficiently. Look for a food processor that is durable and has a variety of attachments to accommodate all of your needs.

Having the right tools in your kitchen can make all the difference in the world when it comes to creating delicious meals quickly and efficiently. From basic utensils to advanced equipment, there are many essential kitchen tools that every home cook should have in their kitchen. 

Whether you are a beginner cook or an experienced chef, investing in the right tools can help take your cooking to the next level. So, take some time to assess your kitchen and make sure that you have all the essential tools that you need to make your time in the kitchen as hassle-free as possible.

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What is paleo diet and how it can help you in reducing cholesterol

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paleo diet

The paleo diet, also known as the caveman diet or the hunter-gatherer diet, is a dietary pattern that seeks to emulate the types of foods that were believed to have been consumed by our ancient ancestors during the Paleolithic era. 

This involves consuming foods that are whole, unprocessed, and nutrient-dense, such as lean meats, fish, fruits, vegetables, nuts, and seeds, while avoiding processed foods, grains, dairy, and legumes. 

The paleo diet is a sustainable and environmentally-friendly diet that emphasizes the consumption of whole foods and minimizes the consumption of processed foods, making it a healthy and practical dietary pattern for individuals looking to improve their overall health and reduce their risk of chronic diseases.

Health Benefits of Paleo Diet:

The paleo diet has gained popularity in recent years due to its potential health benefits. 

When it comes to losing weight, the paleo diet is rich in protein and healthy fats, which can increase satiety and reduce hunger, leading to a reduced caloric intake and weight loss.

The paleo diet eliminates refined carbohydrates and sugars, which can lead to spikes in blood sugar levels. By promoting the consumption of whole, unprocessed foods, the paleo diet can improve blood sugar control and reduce the risk of type 2 diabetes and emphasizes the consumption of foods that are high in omega-3 fatty acids and antioxidants, which can help reduce inflammation in the body. This can lead to a reduced risk of chronic diseases, such as heart disease and cancer.

This diet promotes the consumption of fiber-rich fruits and vegetables, which can help improve gut health by promoting the growth of healthy gut bacteria. This can improve digestion and reduce the risk of digestive disorders. 

Apart from that diet eliminates processed foods and sugars, which are linked to chronic diseases, such as heart disease and cancer. By promoting the consumption of whole, unprocessed foods, the paleo diet can reduce the risk of chronic diseases.

The paleo diet emphasizes the consumption of nutrient-dense foods, such as fruits, vegetables, nuts, and seeds, which can provide a wide range of vitamins, minerals, and antioxidants. 

How does this diet help with Cholesterol:

The paleo diet promotes the consumption of lean meats and fish, which are high in protein and healthy fats. These foods can help increase HDL cholesterol, the “good” cholesterol that helps remove LDL cholesterol, the “bad” cholesterol, from the bloodstream. By increasing HDL cholesterol and decreasing LDL cholesterol, the paleo diet can help reduce the risk of heart disease and stroke.

The paleo diet eliminates processed foods and sugars, which can lead to elevated levels of triglycerides, a type of fat found in the bloodstream. High levels of triglycerides are often associated with low levels of HDL cholesterol and increased risk of heart disease. By eliminating processed foods and sugars, the paleo diet can reduce triglyceride levels and improve overall cholesterol levels.

Moreover, the paleo diet emphasizes the consumption of fiber-rich fruits and vegetables, which can help improve cholesterol levels by promoting the excretion of cholesterol from the body. Fiber can bind to cholesterol in the digestive tract and help remove it from the body, reducing cholesterol levels in the bloodstream.

By improving cholesterol levels, the paleo diet can reduce the risk of heart disease and stroke.

Who should adopt a paleo diet? 

The paleo diet can be a good option for anyone who wants to improve their overall health and well-being, particularly those who want to lose weight or reduce the risk of chronic diseases such as heart disease, diabetes, and cancer.

Additionally, the paleo diet may be particularly beneficial for people with certain health conditions, such as autoimmune disorders or digestive issues. The elimination of processed foods and sugars, as well as the emphasis on whole, unprocessed foods, can help reduce inflammation and improve digestive health.

However, it is important to note that the paleo diet may not be suitable for everyone. People with certain medical conditions, such as kidney disease, may need to modify the diet to meet their specific nutritional needs. Additionally, pregnant or breastfeeding women and children should consult a healthcare professional before adopting the paleo diet.

The paleo diet can be a healthy and effective way to improve overall health and reduce the risk of chronic diseases. However, it is important to consult a healthcare professional before making any significant dietary changes, especially if you have any underlying health conditions or concerns.

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Working in Delhi/NCR? Find your perfect coworking spot near metro stations

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coworking

Co-working is a modern concept of shared office spaces where individuals or businesses work together in a shared work environment. It provides a flexible and collaborative alternative to the traditional office space, where individuals or businesses rent a private office or workspace for themselves. 

In a co-working space, people from different industries or backgrounds work alongside each other in a common space, sharing amenities like meeting rooms, kitchen areas, and office equipment.

It has become an increasingly popular trend in recent years, and for good reason. Co-working spaces offer numerous benefits for entrepreneurs, freelancers, and remote workers. 

First and foremost, co-working provides a sense of community and collaboration, which can help combat the isolation that often comes with working independently. Co-working spaces also offer the opportunity to network with other professionals, which can lead to new business opportunities, partnerships, and even friendships.

It also provides flexibility in terms of work hours and location. With many co-working spaces offering 24/7 access and multiple locations, workers can choose to work at a time and place that suits their needs. This can be particularly helpful for those who have to juggle personal commitments alongside their work.

Apart from that, co-working spaces also provide access to modern amenities, such as high-speed internet, printing facilities, and meeting rooms. These amenities can help increase productivity and save time, as workers don’t have to worry about setting up their own office space and equipment.

Co-working is important because it provides a supportive and flexible environment for professionals to work and collaborate in. Whether you’re an entrepreneur, freelancer, or remote worker, co-working can help you stay connected, productive, and motivated.

Delhi/NCR is home to a large number of co-working spaces, making it a popular destination for freelancers, entrepreneurs, and remote workers. If you’re looking for a co-working space near a metro station in Delhi/NCR, here are some options to consider:

  1. Innov8 Coworking: With multiple locations in Delhi/NCR, Innov8 Coworking offers flexible workspaces with modern amenities, including high-speed internet, meeting rooms, and a community of like-minded professionals. They have branches near Hauz Khas, Connaught Place, and other metro stations.
  1. 91springboard: 91springboard has co-working spaces across India, including locations in Delhi/NCR near metro stations like Huda City Centre, Nehru Place, and Rajiv Chowk. They offer 24/7 access, high-speed internet, printing facilities, and meeting rooms.
  1. CoworkIn: With locations in Gurgaon and Delhi, CoworkIng offers affordable coworking spaces with flexible membership options. Their Gurgaon location is situated near the MG Road metro station, while their Delhi location is close to the Nehru Place metro station.
  1. Awfis: Awfis has co-working spaces across India, including locations in Delhi/NCR near metro stations like Janakpuri West, Sector 62, and Cyber City. They offer flexible workspaces, high-speed internet, and meeting rooms.
  1. The Office Pass: The Office Pass has co-working spaces across Delhi/NCR, including locations near metro stations like Dwarka Sector 21, Nehru Place, and Kirti Nagar. They offer flexible memberships, 24/7 access, and modern amenities.

Hence, if you’re looking for a co-working space near a metro station in Delhi/NCR, there are plenty of options to choose from. From affordable workspaces to modern amenities, these co-working spaces offer the flexibility and convenience you need to succeed in your business.

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Boost your productivity: Discover how an electric kettle saves time for busy professionals

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Electric kettle

You get to know the importance of time when you really start working. The professional world runs too fast and doesn’t wait for anyone. As cruel as it may be, you gotta survive in it as there is no way out! Therefore, you need to learn the importance of saving time if you are someone who constantly struggles. 

In today’s fast-paced world, everyone wants to save time and energy wherever possible. This is why electric kettles have become a must-have appliance for every kitchen. Not only are they convenient and easy to use, but they also offer several benefits that make them a popular choice for tea and coffee lovers.

Electric kettles are also versatile. They can be used for more than just making tea and coffee. You can use them to boil water for instant soups, noodles, and other foods that require hot water. This makes them a valuable addition to any kitchen, especially for those who enjoy quick and easy meals.

Why is it helpful for working professionals?

As a working professional you don’t really have time to spare and have to rush to the office in the morning or even when you are working from home, there are times when you get so immense in work that you know the clock has moved way past your dinner time.

We know that being a working professional makes us miss out on the most basic of happiness like the gossip with loved ones shared over tea or coffee or the fun of experimenting out different recipes in the kitchen, electric kettle is the answer to it. 

Electric kettles are a useful appliance for work professionals, especially those who need a quick and easy way to make hot beverages throughout the day.

Here is how it can help working professionals:

  1. Speed: 

One of the most significant advantages of electric kettles is their speed. They boil water much faster than a stove, which means you can have a cup of tea or coffee in just a few minutes quickly and easily without having to wait for the water to boil. This is especially useful in the morning rush when you need a quick caffeine fix before heading out to work.

  1. Energy efficiency:

Apart from that, electric kettles are energy efficient and use less energy than stovetop kettles to boil water. They use less energy than a stove to boil water, which means you can save money on your energy bills in the long run. This is great news for anyone who wants to reduce their carbon footprint and live a more sustainable lifestyle.

  1. Convenient and portable:

Electric kettles are very easy to use – simply fill them with water and turn them on. Many models also have automatic shut-off features, so you don’t have to worry about over-boiling or burning your beverage. 

Electric kettles are also portable and easy to move around. They are lightweight and compact, which means you can take them with you on trips or move them around the kitchen as needed and these kettle are generally lightweight and compact, making them easy to take to the office or on business trips.

  1. Low maintenance:

When it comes to maintenance, electric kettles are easy to clean and maintain. Most models come with removable parts that can be washed and wiped clean, ensuring that the kettle stays hygienic and in good condition.

Top 5 electric kettles available in Indian market that will help boost the productivity of working professionals:

  1. Prestige Electric Kettle PKOSS: This 1.5-liter kettle from Prestige has a stainless steel body and a concealed heating element for quick and efficient boiling. It also has an automatic shut-off feature and a water level indicator for convenience.

Link to buy: https://amzn.eu/d/gDEvHXV

  1. Philips HD9306/06 1.5-Litre Electric Kettle: This 1.5-liter kettle from Philips has a sleek design and a cordless operation for easy pouring. It also has a multi-level safety system and a concealed heating element for fast and efficient boiling.

Link to buy: https://amzn.eu/d/0oxIce1

  1. Bajaj 1.5-Litre Stainless Steel Kettle: This 1.5-liter kettle from Bajaj has a durable stainless steel body and a 360-degree swivel base for easy handling. It also has an automatic shut-off feature and a water level indicator for convenience.

Link to buy: https://amzn.eu/d/1MB7lyb

  1. Havells Aqua Plus 1.2 Litre Kettle: This 1.2-liter kettle from Havells has a stylish design and a stainless steel body. It also has a concealed heating element and a boil-dry protection feature for safety.

Link to buy: https://amzn.eu/d/btSrmE8

  1. Morphy Richards InstaCook 1.5-Litre Electric Kettle: This 1.5-liter kettle from Morphy Richards has a compact design and a rapid boiling feature for quick and efficient boiling. It also has an automatic shut-off feature and a water level indicator for convenience.

Link to buy: https://amzn.eu/d/eie5lON

Electric kettles are a must-have appliance for any kitchen. They are convenient, efficient, and versatile, making them an excellent investment for anyone who wants to save time and energy while enjoying a cup of tea or coffee. With their ease of use, portability, and low maintenance requirements, electric kettles are an essential addition to any home.

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Normal butter vs Plant based butter: Which one is healthiest for your kids breakfast?

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butter

When it comes to breakfast, many parents want to provide their children with a healthy and nutritious meal. One common breakfast staple is butter, which is used on toast, pancakes, and other breakfast foods. However, with the rise in popularity of plant-based diets, some parents may be wondering if plant-based butter, also known as vegan butter, is a healthier option than traditional butter made from dairy.


Here, we will compare normal butter to plant-based butter and discuss which one is healthiest for your kids’ breakfast.

What is Normal Butter?

Normal butter, also known as dairy butter, is made from the milk of cows or other dairy animals. The process of making butter involves churning cream or milk until it forms solid pieces of butter. Butter is a source of saturated fat, which can contribute to high cholesterol levels and an increased risk of heart disease if consumed in large amounts.

What is Plant-Based Butter?

Plant-based butter, also known as vegan butter, is a butter substitute made from plant-based oils, such as coconut oil or vegetable oil. Plant-based butter is often marketed as a healthier alternative to normal butter because it is free from animal products and saturated fats. 

However, not all plant-based butters are created equal, and some may still contain unhealthy additives or high levels of saturated fats.

Which is healthier for kids’ breakfast?

So, which type of butter is the healthiest for your kids’ breakfast? The answer is not straightforward, as it depends on the specific type of butter and your child’s individual nutritional needs. 

Here are some factors to consider when choosing between normal butter and plant-based butter:

Saturated Fat: Normal butter is a source of saturated fat, which can contribute to high cholesterol levels and an increased risk of heart disease if consumed in large amounts. If your child already consumes a lot of saturated fat in their diet, it may be a good idea to choose a plant-based butter that is lower in saturated fat.

Additives: Some plant-based butter may contain unhealthy additives, such as hydrogenated oils, which can contribute to heart disease and other health problems. Be sure to read the ingredient list carefully and choose a plant-based butter that is free from unhealthy additives.

Nutrient content: Normal butter is a source of vitamins A and D, which are important for bone health and immune function. Some plant-based butter are fortified with vitamins and minerals, such as vitamin B12 and vitamin D, which are important for vegans and vegetarians who may be at risk of deficiencies.

Taste and Texture: Finally, taste and texture may also be a factor to consider when choosing between normal butter and plant-based butter. Some children may prefer the taste and texture of normal butter, while others may enjoy the flavor of a plant-based butter.

Both normal butter and plant-based butter can be part of a healthy breakfast for kids, but it’s important to choose the right type based on individual nutritional needs. 

Normal butter is a source of saturated fat, which can contribute to high cholesterol levels and an increased risk of heart disease if consumed in large amounts. Plant-based butter, on the other hand, can be a lower saturated fat alternative, but it’s important to read the ingredient list carefully to avoid unhealthy additives.

Ultimately, the best choice for your child’s breakfast will depend on their individual dietary needs and preferences. If your child already consumes a lot of saturated fat in their diet, opting for a lower saturated fat plant-based butter may be a good choice. However, if your child needs the additional nutrients found in normal butter, such as vitamins A and D, then normal butter may be the better option.

As with any food, moderation is key. Both normal butter and plant-based butter should be consumed in moderation as part of a balanced breakfast that includes whole grains, fruits, and vegetables. By making informed choices and paying attention to nutritional labels, parents can help ensure that their children are getting the best possible nutrition from their breakfast choices.

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Keventers new Sparkling Iced Beverages add a refreshing kick to your summer sips

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Keventers

Keventers, an iconic Indian Dairy brand with a legacy of 97 years best known for its nostalgic milkshakes and ice-creams, is all set to expand its product portfolio by launching a brand new category this summer season – Sparkling Iced Beverages in five variants (Aam Panna, Kala Khatta, Spiced Chai, Classic Lemon Iced Tea and Peach Iced Tea).

This launch is a part of the brand’s “Coolest Summer Campaign” to meet consumers’ demand for cool summer drinks.

Keventers, creator of the iconic milkshake is India’s first very own ‘Made in India’ brand. Established in 1925 by Edward Keventer, Keventers then became famed for its milkshakes. Acquired by Ram Krishna Dalmia in 1940, it underwent great changes through the course of history.

From supplying to the Indian army to becoming the preferred choice for Delhiites walking around Connaught Place. The brand was then revived in 2015 by Agastya Dalmia, Aman Arora and Sohrab Sitaram.

Keeping the vintage tone alive with its signature glass bottles, the trio has completely revamped the brand in a way that makes it strike a chord with modern-day consumers. Presently Keventers has brand presence across India, UAE, Oman and Kenya.

Keventers is now preparing to diversify its product range this summer by introducing a new category. The latest offering includes perennial Indian favorites such as Aam Panna and Kala Khatta – both of which feature a perfect balance of sweet and tangy notes, suitable for the Indian palate. A tribute to those ‘feel good’ moments in life, these iced beverages offer familiar flavors from age-old recipes, packaged in a refreshing and fizzy format.

Capturing the brand’s tagline of “It’s a whole lotta fizz and a whole lotta fun”, all the five variants are perfect antidotes for the scorching heat of an Indian summer. Other flavors include Spiced Chai – perfect for tea lovers with a cool and spicy twist. Lastly, in the list of summer essentials, there is classic Lemon Iced Tea and Peach Iced Tea – happiness in a bottle, making each flavor memorable.

A refreshing take on some of the favorite summer drinks, they are aesthetically packaged for a contemporary feel. As part of the rapidly expanding portfolio, these newly launched beverages will be available for consumption in selected Keventers outlets across India. The products start at INR 159 and will be available in regular and medium-sized Keventers bottles. 

Speaking on the new product launch, Mr Agastya Dalmia, Founder and Chief Executive Officer, Keventers said, “Our product portfolio has expanded across the past few years to reflect contemporary trends. Our focus has been on identifying consumer preferences and bringing an innovative approach to our products. Nostalgia has always been a strong premise for our brand approach, and this time we brought a very unique and inherently Indian aspect to our product development. Fizzy drinks are a large category in India, and we have attempted to bring a disruptive approach to it by introducing familiar and favorite Indian flavors in a refreshing packaging.”

So what are you waiting for? It’s time to fuel the day with these newly launched Iced beverages. 

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Uber-Drizly integration sparks layoffs for Boston-based alcohol delivery service

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Drizly

Drizly, an online alcohol delivery platform that was acquired by Uber in 2021 for $1.1 billion, has announced that it will be cutting around 100 jobs as part of its integration into Uber. 

In a statement, the company acknowledged the “difficult decision” to reduce its team by approximately 100 roles, but clarified that this was a strategic move to centralize operations and align the company’s vision with Uber’s.

Drizly emphasized that the layoffs are part of a broader corporate restructure aimed at securing the future of the company and laying a foundation for the long-term success of both brands. The company has committed to providing six weeks of paid administrative leave, four weeks of severance pay, and an additional two weeks of severance pay for every year of service with Drizly.

In addition to its recent layoffs, Drizly had undergone a brand direction and purpose revamp to mark its 10th anniversary in November 2022. As part of this revamp, the company redesigned its product experience and expanded its shipping capabilities. It also added several new features to its platform, such as new advertising tools for brands and an online drinks magazine called The Stir.

The layoffs reportedly affected employees across the company, including Drizly Content Producer Jeremy Glass, who helped launch The Stir. In a now-deleted Twitter post, Glass described the job cuts as a “layoff tidal wave.”

Blaine Grinna, Drizly’s Senior Director of retail ops said,“As we continue to build the best shopping experience for beverage alcohol, teaming up with Gopuff is our next step in offering consumers convenient delivery options for drinks.

She added, “Drizly’s infrastructure for alcohol e-commerce coupled with Gopuff’s network of commerce locations will extend the ease of on-demand delivery of beer, wine and spirits nationwide and help even more customers of legal drinking age shop the best drinks for the moment.”

The merger of Drizly and Uber’s resources also raised concerns about competition in the online alcohol and grocery delivery sector. After the acquisition, Uber announced a partnership with Gopuff, an on-demand grocery delivery retailer, which drew scrutiny from the US Federal Trade Commission (FTC). 

However, no further updates were given on this matter, and Uber proceeded to merge the resources of the two companies, adding Gopuff’s warehouses and physical liquor retailers to Drizly’s offer in 26 states.

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Parle Agro’s Appy Fizz takes on a new avatar with bold brand design revamp

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appy fizz

Parle Agro’s fruit-flavoured drink, Appy Fizz, has undergone a brand identity transformation, while retaining its original taste and flavour. The new design is fresher, re-imagined and bolder, taking the brand into a new era.

Inspired by its edgy, confident and vibrant personality, which has made it a hit among the youth since its inception, Appy Fizz has unveiled a new brand identity with a bolder and re-imagined look while keeping its taste and flavour unchanged. The brand’s iconic red, white, and black colours have been rearranged in a contemporary, eye-catching font for the logo. The fresh packaging of Appy Fizz aims to make a bold statement and stand out from the crowd.

Appy Fizz, a sparkling fruit-flavored drink, has made a mark in the beverage industry with its light, refreshing, and tangy taste, paving the way for a new category of beverages. Its innovative style and flavor have inspired many imitations over the past two decades, yet Appy Fizz remains the dominant player in the category with a 99% market share. Marketed as a healthier alternative to colas, Appy Fizz continues to amaze consumers with its lively and exuberant advertising campaigns.

Nadia Chauhan, Parle Agro’s Joint Managing Director & CMO, has highlighted Appy Fizz’s distinctive position as a beverage that makes a statement and maintains a unique identity. Although many similar drinks have been inspired by it, Appy Fizz’s exceptional innovation and quality have set it apart.

Parle Agro intends to mark Appy Fizz’s remarkable quality and introduce a revolutionary new appearance to the market of sparkling fruit-flavored drinks with the brand’s redesign, ushering in a new period of growth and disruption. The company aims to enhance the Appy Fizz experience even more and maintain its status as a top innovator in the industry.

The new packaging has been designed and conceptualized by Pentagram. Speaking on the new design Harry Pearce, Partner, Pentagram Design Ltd. said, “The essential idea for the Appy Fizz design was to modernize and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.” 

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B Natural chosen as the official fruit beverage partner for Punjab Kings in IPL 2023

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B Natural

B Natural Juices & Beverages has recently announced its partnership with Punjab Kings for the upcoming Season of Indian Premier League (IPL) 2023. This marks a significant milestone for both brands as they join forces for the first time to deliver an unparalleled experience for cricket fans and players alike. As the official fruit beverage partner of IPL 2023, B Natural will be helping the players of Punjab Kings stay match-ready by providing them with its range of fruit and fiber beverages.

As part of its campaign, #MatchReadyBNaturalDeNaal, B Natural invites fans to participate and show their support for the team by sharing how they are #MatchReadyBNaturalDeNaal. The campaign aims to promote the importance of a balanced diet that includes fruits and fibers, which are essential for overall health and wellness. By joining forces with Punjab Kings, B Natural seeks to promote a healthy and active lifestyle among cricket enthusiasts and players.

Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready. The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”  

Satish Menon, CEO of K.P.H, Dream Cricket Pvt. Ltd, said ,“We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”

Moreover, B Natural and Punjab Kings are committed to promoting the importance of family and the roles parents play in our lives. Through their social media campaign #FruitfulStories, the brand will invite cricket enthusiasts to share their stories of how their parents have played an essential role in their lives. This campaign aims to create an emotional connection with the audience while also promoting the importance of a healthy family life.

As a part of the #FruitfulStories campaign, participants will get a chance to meet and greet the Punjab Kings players and win exciting gratifications. This unique campaign will bring together cricket enthusiasts, players, and brands to promote a healthy and active lifestyle while also highlighting the importance of family values.

This partnership between B Natural Juices & Beverages and Punjab Kings is a testament to the commitment of both brands to promote a healthy and active lifestyle. Through their joint efforts, they aim to create an unforgettable experience for cricket enthusiasts and players alike while also promoting the importance of a balanced diet that includes fruits and fibers.

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