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Craving for a yummy bowl of Ramen. Try Zuru Zuru restaurant in Delhi

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ramen

If you’re in Delhi and craving some delicious Japanese cuisine, Zuru Zuru restaurant is the place to be. Known for its authentic Japanese flavors and cozy ambiance, this restaurant offers an extensive menu of mouth-watering dishes, including their must-try ramen. Here’s everything you need to know about Zuru Zuru and their must-have ramen dish.

Located in the bustling area of Shahpur jat, Zuru Zuru restaurant is a cozy eatery that offers authentic Japanese cuisine. From sushi and sashimi to bento boxes and ramen, their menu is a haven for foodies who love Japanese flavors. The restaurant has a modern yet rustic ambiance, making it the perfect place to unwind and enjoy a delicious meal.

Must-Have Ramen at Zuru Zuru Restaurant

When it comes to Japanese cuisine, ramen is one of the most popular dishes, and Zuru Zuru restaurant does not disappoint. Their must-have ramen is the Tonkotsu Ramen, a hearty and flavorful dish that will satisfy your cravings. Tonkotsu Ramen is made with a rich pork bone broth that has been simmered for hours, giving it a creamy and velvety texture. The ramen noodles are cooked to perfection and topped with succulent slices of pork belly, bamboo shoots, and scallions.

But that’s not all. Zuru Zuru’s Tonkotsu Ramen also comes with a soft-boiled egg, which adds a creamy and savory flavor to the dish. The egg is cooked to perfection, with the yolk still runny, making it the perfect addition to the dish. Tonkotsu Ramen is a filling meal that will satisfy your cravings and leave you feeling satisfied and content.

Where: 1, 1st Floor, DDA Market, Shahpur Jat

Time: 1 pm to 4 pm & 7 pm to 10:30 pm 

Cost for two: INR 1,000

If you’re craving some authentic Japanese flavors, Zuru Zuru restaurant in Delhi is the place to be. With its cozy ambiance and extensive menu, you’re sure to find something that will tantalize your taste buds. And when it comes to ramen, their Tonkotsu Ramen is a must-try. So, head to Zuru Zuru restaurant and indulge in some delicious Japanese cuisine.

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Here is why women should avoid Eggplant during pregnancy 

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egg plant

Pregnancy is a delicate period in a woman’s life where she has to be cautious about what she eats. While most vegetables are generally safe to consume during pregnancy, there are a few that women should avoid. One such vegetable is brinjal, also known as eggplant.

Here are some reasons why women should avoid brinjal (eggplant) during pregnancy:

Contains solanine:

Brinjal contains solanine, which is a toxic substance that can cause digestive issues, such as vomiting, diarrhea, and stomach cramps. It can also cause headaches, dizziness, and even lead to miscarriage in severe cases.

Increases the risk of bleeding:

Brinjal is known to increase the risk of bleeding, which can be particularly dangerous during pregnancy. Consuming brinjal during pregnancy can lead to excessive bleeding, which can cause complications during delivery.

May cause allergic reactions:

Some women may be allergic to brinjal, which can cause skin rashes, itching, and other allergic reactions. These reactions can be particularly harmful during pregnancy and can even lead to miscarriage in severe cases.

May lead to gestational diabetes:

Brinjal has a high glycemic index, which means it can lead to a spike in blood sugar levels. This can be particularly harmful to women who are at risk of developing gestational diabetes, which is a type of diabetes that develops during pregnancy.

Other foods that you should avoid during Pregnancy

  1. Unpasteurized dairy products – Unpasteurized milk and dairy products, such as cheese and yogurt, may contain harmful bacteria, such as Listeria, which can cause foodborne illnesses and harm the developing fetus.
  2. Raw or undercooked eggs – Raw or undercooked eggs may contain harmful bacteria, such as Salmonella, which can cause foodborne illnesses and harm the developing fetus.
  3. Processed meats – Processed meats, such as hot dogs, deli meats, and sausages, may contain harmful bacteria, such as Listeria, and should be avoided or cooked thoroughly.
  4. Fish with high levels of mercury – Pregnant women should avoid fish that are high in mercury, such as swordfish, shark, and king mackerel, as mercury can harm the developing nervous system of the fetus.
  5. Alcohol – Alcohol consumption during pregnancy can lead to fetal alcohol syndrome, which can cause physical and mental disabilities in the baby.
  6. Caffeine – While small amounts of caffeine are generally safe during pregnancy, excessive caffeine consumption can increase the risk of miscarriage and low birth weight.
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Overstressed at work? Here is why you should consume Cosmix Shroom immune coffee booster

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SHROOM IMMUNE COFFEE BOOSTER

In today’s fast-paced world, stress is an inevitable part of our lives, especially when it comes to work. Long working hours, demanding deadlines, and constant pressure to perform can take a toll on our physical and mental well-being, leading to burnout and other health issues.

If you’re experiencing symptoms of stress and fatigue at work, it may be time to incorporate a natural solution into your daily routine. Cosmix Shroom immune coffee booster is an excellent choice to help alleviate the symptoms of stress and improve overall well-being.

Here are some reasons why you should consider consuming Cosmix Shroom immune coffee booster:

Immune-boosting properties:

Cosmix Shroom immune coffee booster is made with natural ingredients that boost your immune system. The shiitake and reishi mushrooms are two of the most powerful immune-boosting ingredients, which help to support the body’s natural defenses and promote overall well-being.

Increased energy and focus:

The caffeine in coffee helps to improve focus and mental alertness, which can be particularly useful when you’re feeling overwhelmed at work. Cosmix Shroom immune coffee booster also contains L-Theanine, which helps to improve cognitive function and reduce stress levels.

Anti-inflammatory properties:

The turmeric and ginger in Cosmix Shroom immune coffee booster have anti-inflammatory properties that help to reduce inflammation in the body. This is particularly beneficial for individuals who suffer from chronic stress, as stress can lead to increased inflammation in the body.

Convenient and easy to use:

Cosmix Shroom immune coffee booster is a convenient and easy way to incorporate natural stress-reducing ingredients into your daily routine. Simply add it to your coffee, smoothie, or any other beverage of your choice, and you’re good to go!

So, grab yours today-

From: https://cosmix.in/collections/unflavored-protein-recommendation/products/shroom-immune-coffee-booster

At: INR 755

Qty: 60gm 

Cosmix Shroom immune coffee booster is an excellent choice for individuals who are experiencing symptoms of stress and fatigue at work. With its immune-boosting properties, increased energy and focus, anti-inflammatory properties, and convenience, it’s a natural solution to help you feel your best and tackle your workday with ease. Try it out today and experience the difference!

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Say goodbye to constipation: Top 6 natural supplements for immediate relief and regularity

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supplement for poop

Constipation can be a frustrating and uncomfortable condition, and many people are eager to find fast and effective ways to get relief. While lifestyle changes, such as increasing fiber and water intake, can help improve regularity, some people may need additional support in the form of supplements. 

Here are six supplements that can help you poop immediately:

  1. Magnesium:

Magnesium is a natural laxative that can help relax the muscles in the digestive tract and promote bowel movements. Taking a magnesium supplement, such as magnesium citrate or magnesium oxide, can help relieve constipation quickly. It’s important to follow dosage instructions carefully, as too much magnesium can cause diarrhea.

  1. Fiber supplements:

Fiber supplements, such as psyllium husk, can help bulk up the stool and promote bowel movements. These supplements work by absorbing water in the digestive tract, which can soften the stool and make it easier to pass. It’s important to drink plenty of water when taking fiber supplements, as they can cause dehydration if not consumed with enough fluids.

  1. Probiotics:

Probiotics are beneficial bacteria that live in the gut and can help regulate digestion. Taking a probiotic supplement can help improve gut health and promote regular bowel movements. Look for a probiotic supplement that contains strains of bacteria that have been shown to improve constipation, such as Bifidobacterium lactis or Lactobacillus acidophilus.

  1. Aloe vera:

Aloe vera is a natural laxative that can help soothe the digestive tract and promote bowel movements. Taking an aloe vera supplement, or drinking aloe vera juice, can help relieve constipation quickly. However, it’s important to use a high-quality aloe vera supplement that is free from additives and fillers.

  1. Partially hydrolyzed guar gum:

This is a type of soluble fiber that is derived from the guar bean. This supplement has been shown to help improve digestion by promoting the growth of beneficial gut bacteria, reducing inflammation in the gut, and improving overall gut function. Additionally, partially hydrolyzed guar gum has been shown to improve symptoms of irritable bowel syndrome (IBS), such as bloating, gas, and abdominal pain.

  1. Ground flaxseeds:

Flaxseeds are another supplement that can help improve digestion. Flaxseeds are a good source of both soluble and insoluble fiber, which can help promote regular bowel movements and improve overall gut health. Additionally, ground flaxseeds contain lignans, which are compounds that have been shown to have anti-inflammatory and antioxidant properties.

There are several supplements that can help you poop immediately and relieve constipation. While these supplements can be helpful, it’s important to talk to your doctor before starting any new supplement regimen, particularly if you have a history of digestive issues or are taking medications. With the right support, you can improve your digestive health and enjoy better regularity and comfort.

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Make your kids breakfast healthy and fun by using One Good Vegan mozzarella cheese

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One Good Vegan mozzarella cheese

As a parent, it can be a real struggle to get your kids to eat healthy, especially if they are fussy eaters. However, incorporating tasty ingredients into their meals can make a huge difference. One delicious and versatile ingredient that you can use to add flavor and nutrition to your kids’ meals is cheese.

If you are parenting hard kids who are fussy eaters, using cheese as a condiment can be an excellent way to make healthy foods more appealing. For example, you can sprinkle shredded cheese on top of vegetables, soups, or salads to add a creamy and savory flavor. You can also use cheese as a topping for whole-grain bread, crackers, or rice cakes, making for a delicious and nutritious snack.

Incorporating cheese into your kids’ meals can also be an excellent way to increase their calcium and protein intake, which are essential for growing and developing bodies. Cheese is a good source of both of these nutrients, making it an excellent addition to a healthy and balanced diet.

When choosing cheese, look for varieties that are lower in fat and sodium, such as mozzarella, feta, or goat cheese. These cheeses are also more mild in flavor, making them a great choice for picky eaters.

Regular Cheese Vs Vegan Cheese

Regular cheese, which is made from milk, contains lactose, a type of sugar that many people have difficulty digesting. Additionally, the dairy industry has come under scrutiny for its treatment of cows, which are often subjected to cruel practices such as separation from their calves and inhumane living conditions and surely as a parent you won’t really want to encourage and pay for suffering in such a way where a mothers’ heart keeps yearning for her child. Furthermore, the production of dairy products contributes to environmental problems such as greenhouse gas emissions and water pollution.

In contrast, vegan cheese is made from plant-based ingredients such as nuts, soy, or tapioca starch. Vegan cheese is free from lactose and other animal products, making it a popular choice for those who follow a vegan or plant-based diet. Additionally, vegan cheese production is generally more sustainable and environmentally friendly than traditional cheese production.

While some people argue that regular cheese is a natural and healthy food, others believe that the inclusion of dairy in our diets is becoming increasingly cruel and toxic. In response, many companies are now producing vegan cheese that looks, tastes, and melts like regular cheese, making it an appealing option for those who want to enjoy the taste and texture of cheese without the negative environmental and ethical impacts of dairy products.

One Good Vegan Mozzarella Cheese

Made from a blend of high-quality plant-based ingredients, this cheese has a mild and creamy flavor that makes it perfect for a variety of dishes.

One Good Vegan mozzarella cheese has a smooth and melt-in-your-mouth texture that makes it ideal for pizzas, pastas, sandwiches, and salads. This cheese is also a good source of protein and calcium, making it a healthy and nutritious addition to any meal.

This cheese is free from dairy, lactose, and soy, and is also gluten-free, making it a great choice for those with dietary restrictions or food allergies. Plus, it is made with non-GMO ingredients, ensuring that it is a safe and sustainable food option.

One Good Vegan mozzarella cheese is easy to use and comes in a convenient shredded form that makes it simple to sprinkle over your favorite dishes. It also has a long shelf life, so you can stock up and always have a tasty and healthy cheese alternative on hand.

Include One Good Vegan Cheese In Kids’ Breakfast

Nutritious

One Good Vegan cheese is a good source of protein and calcium, two essential nutrients for growing kids. Including this cheese in their breakfast can help meet their daily nutritional needs and support their overall health and development.

Tasty

One Good Vegan cheese is also delicious, making it a great way to add flavor to your kids’ breakfast. Its mild and creamy taste can make healthy foods more appealing to picky eaters, which can help encourage them to eat a balanced breakfast.

Allergen-free

One Good Vegan cheese is free from dairy, lactose, soy, and gluten, making it a great choice for kids with food allergies or intolerances. It’s also made with non-GMO ingredients, ensuring that it’s a safe and sustainable food option.

Easy to use

One Good Vegan cheese comes in a convenient shredded form, making it easy to use in breakfast dishes. You can simply sprinkle it on top of your kids’ favorite foods or use it to make a delicious and healthy breakfast sandwich.

Easy to Digest 

Vegan cheese is generally easier to digest than traditional cheese made from dairy. This is because vegan cheese is typically made from plant-based ingredients, such as nuts, soy, or coconut, which are easier for the body to break down and absorb. Unlike traditional cheese, which contains lactose and casein, two proteins that can be difficult for some people to digest, vegan cheese is free from these ingredients and is often a good choice for those with lactose intolerance or other digestive issues. 

Versatile

 One Good Vegan cheese is a versatile ingredient that can be used in many breakfast dishes. You can sprinkle it on top of scrambled eggs, add it to breakfast burritos, or melt it on top of whole-grain toast. Its mild and creamy flavor makes it a great addition to many different breakfast foods.

Healthy Breakfast Options with One Good Vegan Cheese 

Veggie Omelet with One Good Vegan Mozzarella Cheese

Make a veggie omelet with sautéed spinach, mushrooms, onions, and bell peppers. Add some One Good Vegan mozzarella cheese for a delicious and cheesy flavor. This breakfast is packed with nutrients and protein to keep your kids full and energized throughout the morning.

Vegan Breakfast Pizza with One Good Vegan Mozzarella Cheese

Who says you can’t have pizza for breakfast? Make a quick and easy breakfast pizza by using a whole wheat tortilla or pita as the crust. Spread some tomato sauce on top and add your favorite toppings such as sliced tomatoes, bell peppers, and One Good Vegan mozzarella cheese. Bake in the oven until the cheese is melted and bubbly.

One Good Vegan Mozzarella Cheese and Avocado Toast

Avocado toast is a popular breakfast choice, but you can make it even better by adding some One Good Vegan mozzarella cheese. Toast a slice of whole wheat bread and spread mashed avocado on top. Sprinkle some One Good Vegan mozzarella cheese on top and broil in the oven until the cheese is melted and golden.

Vegan Breakfast Burrito with One Good Vegan Mozzarella Cheese

Make a vegan breakfast burrito by using a whole wheat tortilla and filling it with scrambled tofu, black beans, roasted sweet potatoes, and One Good Vegan mozzarella cheese. This breakfast is high in protein and fiber, which will keep your kids full and satisfied for hours.

So, grab yours today-

From- https://onegood.in/products/classic-vegan-mozzarella

Qty: 225 gms

Price: INR395

Incorporating One Good Vegan mozzarella cheese into your breakfast can make it both healthy and fun. These breakfast ideas are easy to make and delicious, and your kids will love them. Give them a try and see how One Good Vegan mozzarella cheese can elevate your breakfast game!

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Indulge in the exotic flavors of Thai Curry Noodles by adding Slurrp farm Millet Noodles 

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Slurrp farm Millet Noodles

If you’re a fan of Thai cuisine, then you know that Thai curry noodles are an absolute delight for the taste buds. This dish is a perfect blend of creamy, spicy, and savory flavors that are sure to leave you craving more. Now, with Slurrp Farm Millet Noodles, you can enjoy the delicious taste of Thai curry noodles while also reaping the health benefits of millet.

What is Millet?

Millet is a type of cereal grain that is highly nutritious and versatile. It is rich in vitamins and minerals such as iron, magnesium, and B vitamins, making it a great addition to any diet. Millet is also gluten-free and easy to digest, making it an excellent choice for those with gluten sensitivities or digestive issues.

Why Choose Slurrp Foxtail Millet Noodles?

Slurrp Farm Millet Noodles are a healthy and delicious alternative to traditional wheat-based noodles. Made with a blend of millets, these noodles are a rich source of fiber, protein, and essential nutrients, including iron, magnesium, and B vitamins.

Slurrp Farm Millet Noodles are also gluten-free, making them an excellent option for those with gluten sensitivities or celiac disease. They are free from any artificial flavors, preservatives, or colors, and are made with only organic ingredients.

These noodles are easy to prepare and cook quickly, making them perfect for busy weeknights or as a quick lunch option. They have a unique and delicious taste that complements a variety of cuisines, from classic Italian pasta dishes to spicy Asian noodle bowls.

Slurrp Farm Millet Noodles come in a convenient pack size that makes them easy to store and use. They are also versatile and can be used in a range of dishes, including soups, stir-fries, salads, and casseroles.

Basically, Slurrp Farm Millet Noodles are made with organic ingredients and are free from any artificial flavors, preservatives, or colors. They are also gluten-free, making them a perfect choice for those who are sensitive to gluten. Slurrp Farm Millet Noodles are made with a blend of millets, which not only adds to their nutritional value but also gives them a unique and delicious taste.

How to Prepare Thai Curry Millet Noodles Using Slurrps’s Foxtail Millet Noodles?

Ingredients:

  • 1 pack of Slurrp Farm millet noodles
  • 1 tablespoon coconut oil
  • 1 tablespoon Thai red curry paste
  • 1 can coconut milk
  • 1/2 cup vegetable broth
  • 1 tablespoon soy sauce
  • 1 tablespoon fish sauce
  • 1 tablespoon brown sugar
  • 1 red bell pepper, sliced
  • 1 yellow bell pepper, sliced
  • 1 onion, sliced
  • 1 cup broccoli florets
  • 1 lime, cut into wedges
  • Fresh cilantro, chopped (for garnish)

Instructions:

  1. Cook the Slurrp Farm millet noodles according to package instructions. Drain and set aside.
  2. Heat the coconut oil in a large saucepan over medium heat.
  3. Add the Thai red curry paste and stir-fry for 1-2 minutes until fragrant.
  4. Pour in the coconut milk, vegetable broth, soy sauce, fish sauce, and brown sugar. Bring to a boil and then reduce heat to low.
  5. Add the sliced bell peppers, onion, and broccoli florets to the pan. Simmer for 5-7 minutes until the vegetables are tender.
  6. Add the cooked Slurrp Farm millet noodles to the pan and stir until they are coated in the curry sauce.
  7. Divide the noodles and vegetables into bowls and garnish with chopped cilantro and a lime wedge.

Enjoy your delicious and healthy Thai curry noodles made with Slurrp Farm millet noodles!

Benefits of Eating Slurrp Farm Millet Noodles

Adding Slurrp Farm Millet Noodles to your diet can offer a range of health benefits. Millet is rich in fiber, which can help promote healthy digestion and prevent constipation. It is also a great source of protein, which can help support muscle growth and repair. Additionally, millet is low in calories and fat, making it an excellent choice for those looking to manage their weight.

Link to buy: Foxtail-millet-noodles-no-maida-not-fried-192-g

Price: INR 129

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Craving a late-night bite? Check out these 6 delicious delivery options to satisfy your hunger

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late night snack

Late-night cravings are a universal experience, and sometimes, nothing hits the spot quite like a delicious meal delivered straight to your doorstep. 

So, if Are you someone who frequently experiences late-night cravings and struggles to find satisfying food options? Look no further, as we’ve compiled a list of the top late-night food joints that offer delicious and convenient delivery options. Whether you’re in the mood for burgers, pizza, chicken, or something sweet, we’ve got you covered. Keep reading to discover some of the best late-night delivery options that will curb your cravings and leave you feeling satisfied.

  1. Boss Burger:

If you’re in the mood for a juicy burger with all the fixings, look no further than Boss Burger. With a wide variety of burger options, including vegetarian and vegan choices, there’s something for everyone. Their “Boss Fries” are a must-try, with crispy fries loaded up with all your favorite toppings.

  1. Baking Bad:

For those with a sweet tooth, Baking Bad has got you covered. This bakery offers a wide selection of desserts, from classic cakes and cookies to more creative options like “Unicorn Poop” cupcakes. Their delivery service ensures that your treats arrive fresh and ready to be devoured.

  1. Madam Curry:

If you’re craving something spicy and flavorful, Madam Curry’s Indian cuisine is the perfect choice. From butter chicken to lamb vindaloo, their menu features a range of dishes that will satisfy any craving. Don’t forget to add some naan and rice to complete your meal.

  1. Burgerama:

Another great burger option is Burgerama, which offers both classic and unique burger creations. Their “Crunchy Burger” with crispy onion rings and bacon is a fan favorite, but they also have vegetarian options like their “Impossible Burger.” Don’t forget to add a side of their truffle fries for an extra treat.

  1. Chickeera:

For those who prefer poultry over beef, Chickeera’s chicken-focused menu is the perfect choice. With options like Korean fried chicken and peri-peri chicken, you’ll find yourself coming back for more. Their sides, like mac and cheese and coleslaw, are also worth trying.

  1. Pizza Haven:

No late-night food roundup is complete without pizza, and Pizza Haven offers a wide variety of pies to choose from. Their classic margherita pizza is a crowd-pleaser, but they also have unique options like “Chicken Alfredo” and “Mac and Cheese” pizzas. Plus, their garlic knots are a must-try.

Hence, satisfying your late-night cravings has never been easier thanks to the abundance of delivery options available today. Whether you’re in the mood for a juicy burger, a piping hot pizza, or a sweet dessert, there are plenty of places that offer convenient delivery options to satisfy your hunger. Don’t let your late-night cravings go unsatisfied any longer, try out some of the suggested food joints and enjoy a delicious meal delivered straight to your doorstep. So, what are you waiting for? Order in and indulge in some late-night goodness!

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Coca-Cola’s Minute Maid and Simply brands enter fresh fruit market through Frutura partnership

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The Coca-Cola Co. has entered into a new licensing agreement that will allow its Minute Maid and Simply brand names to be displayed on fresh fruit in the United States and Japan. This marks the first time that these brands will be featured on fresh fruit in these countries, providing an opportunity for the company to expand its brand recognition in the fresh produce market.

Coca-Cola, a US-based beverage giant, has reached an agreement with Frutura, a fruit supplier in California, to license the use of its Minute Maid and Simply brand names on citrus fruits and grapes sold by Dayka & Hackett. These brands are typically associated with fruit juices and beverages and will now extend their reach to fresh produce.

In 2021, Frutura, a California-based fruit supplier, acquired Dayka & Hackett, another California-based company that primarily supplies retailers in the United States. Despite the acquisition, Tim Dayka, the founder and CEO of Dayka & Hackett, has retained his position as the company’s leader.

As per the licensing agreement, fresh citrus fruits will be marketed in the United States under the Simply Select brand name, while fresh grapes sold in the US will feature the Minute Maid branding. In Japan, both citrus fruits and grapes will be sold under the Minute Maid brand name.

The financial details and benefits of the collaboration were not revealed in a joint statement released to announce the partnership. While the sales are set to begin in the current quarter, a specific date has not been provided yet.

“When we consider licensing one of our brands, the quality of the product that will bear our name is paramount, as is the quality control the licensee exercises at every step along the supply chain,” Kayla Carlucci, Associate Licensing Manager at Coca-Cola, said. “We’re delighted to be in business with Frutura and consider this to be the start of a great relationship.”

Dayka & Hackett was established in 2005 and is a supplier of various citrus fruits such as clementines, lemons, limes, oranges, and mandarins. The company also supplies green, red, and black seedless grapes.

Dayka, who led the negotiations, added, “Partnering with the iconic Coca-Cola Company and their globally-recognised and respected brands is a transformative moment for our company and for Frutura. This will allow us to increase our market penetration in a meaningful way, as these brands resonate so strongly with the discriminating consumer.”

Frutura has a range of other businesses under its umbrella, including TerraFresh Organics in the United States, Frutura Uruguay, Agricole Don Ricardo in Peru, and Subsole in Chile.

The financial results of the parent group are not made public, and Coca-Cola does not provide a revenue breakdown by individual brands. However, the company reported sales of $43 billion and a net profit of $9.5 billion for the year ending December 31st.

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Wipro Consumer makes strategic move into spice and food market with acquisition of Brahmins, a Kerala-based Brand

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Wipro

Wipro Consumer Care and Lighting has announced its acquisition of Brahmins, a ready-to-cook and spice mix brand located in Kerala, for an undisclosed sum.

Wipro’s latest acquisition is a result of its announcement last year of venturing into the food business in India with the goal of establishing a prominent presence in the snack food, spices, and ready-to-cook market. In December of the same year, Wipro finalized its purchase of Nirapara, one of Kerala’s top-selling traditional food brands. This recent transaction marks Wipro’s 14th acquisition in the consumer sector.

Vineet Agrawal, CEO of Wipro Consumer Care and Lighting and Managing Director, Wipro Enterprises, said, “In Kerala, Brahmins is a strong heritage brand leading the spice and ready- to-cook category with a significant consumer recall. The high-quality standards adopted by Brahmins have played a key role in making it one of the most significant players in the market.”

Brahmins, which was founded in 1987, specializes in selling pre-mix powders for ethnic breakfast, as well as spice mixes, pickles, dessert mixes, and other products. Recently, Dabur acquired a 51% stake in Badshah Masala for INR 588 crore, while ITC purchased Sunrise Foods Private Ltd (SFPL), a spices manufacturer, for INR 2,150 crore in an all-cash deal three years ago.

Sreenath Vishnu, MD, Brahmins said, “This will enable access to resources that will help the brand grow rapidly. We are jointly focused on developing the brand supported by local consumer insights as well as streamlining manufacturing. We are confident that with Wipro’s distribution strength, network, and marketing expertise we will significantly expand our geographical presence and scale Brahmins to newer heights.”

The market size for sauces, dressings, and condiments is roughly estimated at INR 25,000 crore, as more urban consumers are shifting from unpackaged options to packaged versions of these products.

S Narendrakumar, the owner of the Everest brand, dominates the spice market category, closely followed by MDH. Furthermore, in select regions, domestic companies such as DS Foods, Ramdev, and Eastern, continue to hold the lead in masala, herbs, and spices. In recent years, Kerala-based Keya, Patanjali owned by Baba Ramdev, and Mother’s Recipe have expanded their range of spices, offering convenient and readily available packaging options.

Anil Chugh, President, Foods Business, Wipro Consumer Care, said, “Adding Brahmins under the Wipro fold will further bolster our position in blended spices and ethnic breakfast categories in Kerala and other markets such as the GCC countries, UK, US and Australia.”

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ICRA forecasts robust growth for QSR industry in India

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QSR industry
Representative Image

According to ICRA’s estimation, the leading five companies in the domestic quick-service restaurant (QSR) sector are expected to open around 2,300 new outlets between FY2023-FY2025. The estimated capital expenditure for this period is approximately INR 5,800 crore, excluding refurbishment costs, which is twice the amount seen during the pre-Covid era.

With a positive demand outlook, the domestic QSR industry is planning to undertake significant store capital expenditure in the medium term. The majority of this capex is expected to be financed through internal accruals and cash reserves, as the industry has raised funds through pre-IPO/IPO routes in the last two fiscal years to support the planned capex in the near to medium term.

Commenting further, Suprio Banerjee, Vice-President and Sector Head, corporate ratings, ICRA Limited, said, “The capex spree in the QSR industry is likely to be driven by favourable demographics, steady urbanisation in India, growing per-capita GDP and significant headroom available in terms of QSR penetration, compared to a developed economy like the US.”

He added, “Increasing formalisation of the sector is expected to improve the penetration levels considerably. Also, higher technological absorption amid the changing consumer behaviour post Covid, wherein delivery as a medium is much more accepted, shall support the increasing penetration. The CAPEX over FY2023-FY2025 is estimated at around INR 1,800 crore to INR 2,000 crore (excluding refurbishment) per annum, which would be around approximately 2.5 times that of the levels seen in FY2020 (pre-Covid).”

In FY2023, the domestic QSR industry experienced a remarkable revival in both average daily sales and revenues. This growth was fueled by various demand drivers, such as shifting food consumption habits, favorable demographics, increasing purchasing power, continuous urbanization, and the addition of new stores. Additionally, factors such as improved value proposition from QSR players with enhanced product and service offerings, widespread adoption of user-friendly and convenient delivery applications, and technology-enabled delivery networks contributed to the industry’s growth.

As the impact of the pandemic diminished and vaccination coverage increased, the QSR industry gained strong growth momentum. The industry saw a significant recovery in ADS levels, which increased to INR 85,789 in FY2022 from INR 67,479 in FY2021. Further, the ADS rose to approximately INR 97,696 in the ninth month of FY2023 compared to approximately INR 85,355 in the ninth month of FY2022.

ICRA estimates that the robust industry revenue expansion of approximately 30-35 percent in YoY terms for FY2023 will result in growth moderating somewhat but remaining strong at 20-25 percent in FY2024. This growth is attributed to the increasing demand and penetration, driven by the rapid expansion of stores. However, there are downside risks to these projections due to the possibility of further Covid waves or a significant weakening in purchasing power due to a high inflationary interest-rate regime. 

In the long term, revenue growth will be supported by various factors, such as rising QSR penetration levels, a shift from the unorganized to the organized segment, and a preference for branded QSR players due to hygiene and convenience factors, including delivery over dine-in.

Despite the healthy recovery of operational metrics, including ADS and sales per store, in FY2023, gross margins were negatively impacted by inflation and competition. For the sample analyzed from Q1 FY2022 to Q3 FY2023, gross margins have been contracting sequentially, indicating the QSR players’ partial ability to pass on the increase in raw material costs fully. This inability is due to stiff competition from both the organized and unorganized segments.

“India’s dependence on imports for edible oils further exposes the players’ margins to geo-political risks and forex fluctuations. The high lease costs, as well as rising overheads related to a growing delivery model, also impacts the cost structure. The operating margin in FY2023 and FY2024 is, therefore, expected to be flattish (despite the benefits of scale economies) and is likely to remain in the range of 20-22 percent compared to 20 percent in FY2022. The coverage metrics, however, are expected to improve in the near to medium term, given the limited borrowing levels anticipated for the store expansion and a favourable demand scenario,” Banerjee added.

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