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To Try: The yummy, spicy and palatable Street foods from Kolkata

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Street food is easily accessible, quick to make, and affordable. Not only this, but it offers a vast variety of food culture and traditional dishes. It unites people and gives a sense of belonging to everyone. While consuming street food, keep in mind that you are helping many local families earn and make ends meet.

Let’s all face it: street food is better than modern junk food. You can eat your favourite food on the go, and that’s the beauty of street food in India.

Different states have unique and attractive cuisines and cultures. Street food depicts it all. The taste of the food is authentic and delightful.

Kolkata is known as a cultural state, and so is its street food. It is a heaven for delicious food and a vast spread of toothsome desserts. The tangy, spicy, and flavorful delicacies of Kolkata will definitely leave you awestruck.

Here are some of the most famous and appetising street foods from the lanes of Kolkata.

Puchkas

If you ever visit Kolkata, do try the best puchkas ever. The explosion of flavours in your mouth will make you eat them again and again. The tangy water and spicy potatoes make the perfect combination. The puchkas of Kolkata aren’t good; they are GREAT.

Kathi Rolls

Kathi rolls were invented only in Kolkata, so you get the most authentic and delicious taste ever. The spicy chicken stuffing is rolled into a thin roti. There are different sauces and chutneys used, which enhance the taste and make it even more luscious.

Jhalmuri

It is a snack that is loved and enjoyed by everyone. It is very quick to make, and the best part about this snack is that no oil is required in making this yummy food. It is a prefix of puffed rice, tomatoes, onions, coriander, peanuts, chillies, and a generous amount of lime. It is usually served in a conical newspaper wrapper.

Chanar Jilipi

It is not your basic jalebi. It is a luxurious dessert with the ultimate flavour. Known as kalakatan jalebi, it is prepared with cottage cheese, and the texture is similar to gulab jamun. It is thicker than normal jalebis. It is like enjoying the taste of two desserts in one.

Ghoti Gorom

The amazing and delish combination of chanachur with onions and tomatoes garnished with lemon juice and coriander It is one of the most popular and flavorful snacks you can get on the streets of Kolkata.

Enjoy all this street food and thank us later! Do tell us what your go-to meal is and your favourite snack. Needless to say, don’t forget to try the amazing mishti doi.

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O’be Cocktails: Story of India’s home-grown premium cocktail brand to try ASAP

Today’s world is one which likes to have a large number of cocktails. And the demand for cocktails increases when they are of O’be. To those who know what O’be is, congratulations you are one of the elite. And those who don’t, you need not worry because we are here to tell you all about the company which is named O’be and serves one of the best cocktails.

The engineer in the story (Mr Nitesh Prakash – Founder and CEO) set out to build his own line of premium cocktails that would guarantee a faultless drinking experience every time.

In the kitchen, we set up a makeshift laboratory to conduct our experiments. The official story is that many friends were used for testing various flavours and combinations. In order to determine which distilleries produced the highest quality spirits, he travelled to many locations.

After extensive tasting and deliberation, only the finest liquors and liqueurs were chosen. He zeroed emphasis on genuine, natural flavours to ensure a genuine drinking experience. Even the water used was of the highest quality and purity; nothing could have spoiled the overall experience.

“If there can be craft beers, why can’t there be craft cocktails?

He coordinated with bartenders and mixologists to ensure that each customer had the same premium, au-naturel cocktail experience each time.

The LIIT was deemed the most outrageous of all the sampled cocktails. Highball glasses of the boozy concoction were comfortable to grasp (even as the normal conversation became impossible) With premium vodka, white rum, gin, and agave as its foundation, “O’ Be Lively” is Nitesh’s first premium classic cocktail creation for his business.

Do you not think that Cosmopolitan is the place to be for the life of the party? You could almost smell and taste the assured good time as you sipped the colourful cocktail from the classic glassware. Inspired by Cosmo, Nitesh created a new classic cocktail with quality vodka and named it “O’ Be Fab.”

Nitesh, exhausted but elated by the results of the studies, mused, “At the end of a tough day, all one needs is a traditional cocktail to revitalise oneself!” Another premium classic, this time using premium white rum, the “O’ Be Zesty!” was inspired by the minty fresh cocktails that were as refreshing as a summer breeze.

And that, my good people, is how O’ Be Premium Cocktails came to Be.

Cocktail Collection-

The company after much hard work has been able to come up with 4  of the most loved cocktails. Without further adieu, let’s jump into the details.

o’ be FAB COSMOPOLITAN

The o’ be Fab is our tribute to the vivacious Cosmopolitan: a fly drink that works any time of day.

Made with care using a top-notch Vodka, Cranberry, Triple Sec, and Lime mixture.

In a 330 ml serving, the alcohol concentration is roughly 8%.

The drink goes well with a variety of appetisers and main entrees, including Chicken Tikka Pizza, Cheese Sandwich, Mac N Cheese, Indian Curries Mild Spicy with Bread, and Tempura Prawns, Calamari, Chicken Satay. This beverage pairs well with sweets like lemon tart, plum cake, and cranberry mousse.

o’ be LIVELY LIIT

With our expertly created take on the mother of all mixes, we are upping the bar (hah, get it?)

Made with top-notch ingredients including Vodka, White Rum, Gin, Agave, Triple Sec, Cola, and Lime, and blended to perfection.

In a 330 ml serving, the alcohol concentration is roughly 8%.

Caesar salad, Kung Pao chicken, peri-peri chicken wings, mushroom cheese nuggets, garlic toast, bruschetta, tandoori fish tikka, dumplings, and a variety of other appetisers and main courses, such as Margherita pizza, Aglio Olio pasta, Thai curry red, schezwan noodles, and biryani, pair well with the beverage. Waffles, hazelnut mousse, cheesecake, and tiramisu are just a few of the sweets that pair well with this drink.

o’ be Zesty MOJITO

If you consider yourself a ‘fizzics’ expert, this classic alcoholic beverage is tailor-made for you. If you’re feeling exhausted at the end of the day, sip some of this revitalising mixture.

Blend of excellent White Rum, Mint, and Lime.

A 330-millilitre bottle contains around 8 per cent alcohol by volume.

You can enjoy this beverage alongside a variety of appetisers and main dishes, including onion rings, herb soup, watermelon feta salad, chilli paneer, chilli chicken, grilled fish, mutton seekh kebab, tandoori chicken, and rice. Chocolate cake, rum-infused apple pie, and mint pastries are just some of the sweets that pair well with this cocktail.

o’ be Suave Gin & Tonic

Imagine a contemporary palace filled with exotic plants and flowers from all over the world; our mixologist drew inspiration from the palace’s library to create a Gin & Tonic with a new twist.

Created with Rose-Infused Gin, Cucumber, Tonic Water, and a Touch of Botanicals.

A 330-millilitre bottle contains around 8 per cent alcohol by volume.

You can pair the drink with a variety of appetisers and main dishes, including lamb curry, meatball spaghetti, fish and chips, Indian pickle-based sauce, fresh berries, hard cheese and tarts, chilli mushrooms, truffle marinated olives, parmesan churros, and fried calamari.

It’s also delicious with sweets like strawberry tart, cinnamon buns, blueberry cheesecake, chocolate brownie, and chocolate donuts.

Locations and Contact

The company has outlets in different areas of Navi Mumbai, Mumbai, Bangalore and Goa.

Conclusion

O’be is one of the premium crafted drinks. One who has a love for cocktails should definitely try to taste them and enjoy their richness of them.

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Budweiser to offer all Buds to World Cup Winning country for free as Qatar bans beer at Venues

After Qatar enforced a last-minute restriction on beer at the stadiums for the FIFA World Cup 2022, Budweiser announced it will give all of its excess lager beer to the winning country. The beer company Budweiser posted on Twitter,  “New Day, New Tweet. The winning Country gets the Buds. Who will get them?”

According to FIFA President Gianni Infantino, beer sales at World Cup venues were banned at the last minute by Qatar. The President of FIFA recently remarked at a news conference that fans just need three hours without booze to start feeling the effects of withdrawal.

He commented, “If for three hours a day you cannot drink beer, you will survive. Maybe there is a reason why in France, Spain, and Scotland, alcohol is banned in stadiums. Maybe they (Qataris) are more intelligent than us, had thought maybe we should be doing that.”

Later that day, Anheuser-Busch InBev, the parent company of the Budweiser brand and the largest brewer in the world, issued a statement to Reuters saying: “some of the planned stadium activations cannot move forward due to circumstances beyond our control.”

It used to be the case that Budweiser, one of FIFA 2022’s official sponsors, could sell beer at sanctioned World Cup sites in Qatar. Alcoholic beverages will be served during the FIFA Fan Festival, a designated party area with live music and activities for football fans.

Meanwhile, fans were disappointed with the sudden decision as an Ecuador fan told the news agency AFP that this is quite sad. The fan said,  “That’s quite sad because, you know, with this weather and all the excitement we have, of course, we want a beer at least once.”

Moreover, two England fans claimed they ended up at a Sheikh’s palace while on the hunt for beer in Qatar. One of the supporters named John revealed having a chance to meet with the royalty the night before while looking for something to drink. 

Also, Budwiser is seeking 47M from FIFA after a last-minute alcohol ban.

Since 1986, Budweiser has been a significant sponsor of the event, spending tens of millions of dollars to secure sole distribution rights for their beer.

Budweiser, though, is reportedly demanding roughly $47 million from FIFA after the last-minute move rendered the company’s sponsorship of the tournament moot.

The Daily Mail says that Anheuser-Busch has signed an agreement with FIFA worth $75 million to be the official beer supplier of this year’s event, and a deal worth $112 million for the 2026 tournament to be held in North America.

Alcoholic beer will still be sold during the FIFA Fan Festival, and champagne, wine, and liquor should be available to VIPs.

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Marico Limited: Marico Introduces Second Career Program That Is Open To All Genders

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Marico Ltd., a business with a dominant position in the fast-moving consumer goods market, has just announced that it will be establishing Phoenix. This second career path is open to people of both sexes. According to the statement that was included in the press release that the company distributed, the Phoenix programme is a career transition programme that will offer opportunities to working professionals who have taken a career sabbatical of at least one year and are interested in returning to the corporate sector.

Candidates who have taken time away from the programme to focus on their health, reach their goals, or follow their hobbies are invited to apply for this job. The role requires candidates to have spent time away from the programme.

Applicants are expected to have a minimum of two years of professional experience for their candidacy to be considered for the programme.

Project-based recruiting accounts for a significant percentage of the hiring process; successful applicants will be hired as consultants for six, nine, or twelve months, depending on the project’s duration. The level of success they achieve in the tasks assigned to them will determine whether or not they are invited to join the team in the long run.

When determining whether or not to hire a candidate for a lateral position, previous work experience is one factor that is considered.

“We are aware that the average worker in this day and age has a particular image in their head of what a prosperous career should look like in terms of its structure. Some people feel compelled to take a hiatus from their professional activities because of changes that have occurred in their personal lives or the responsibilities of being a parent. We reasoned that it shouldn’t make a difference how long either gender spends away from the workforce during breaks or vacations because it ought to be available to people of both sexes.” In the words of Amit Prakash, who holds the position of Chief Human Resources Officer of Marico Ltd.

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Diet snacks are still a niche market; we want to be a total foods company: Bikaji Foods MD Deepak Agarwal

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Bikaji Foods is the third largest ethnic snacks company in India, which has a market that is estimated to be worth Rs 1.5 lakh crore. The company just recently got listed, and its stock listing price is 8% higher than its initial public offering price. The manufacturer of traditional Indian sweets and salty snacks is also the company in the Indian organized snacks market that has the second rapidly rising revenue.

According to Deepak Agarwal, the managing director of the recently published company Bikaji Foods, Indian consumers are not very accepting of diet snacks, and the category continues to be a niche market. Bikaji Foods is a manufacturer of diet snacks.

In an exclusive interview for the podcast series The Morning Brief that is produced by Entertainment Tonight (ET), Agarwal said, “We are ready to shift within the next five to ten years if customer demand changes; however, practically speaking, there is not a lot of demand for such products as of right now.”

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Britannia plans to boost its cheese business five times in the next 5 years.

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Britannia Industries, a major manufacturer of bakery goods, predicts that sales of cheese products will increase by a factor of five over the next five years, reaching approximately Rs 1,250 crore.

On Thursday, Vice-Chairman and Managing Director Varun Berry revealed that the company’s cheese division generates roughly Rs 250 crore in revenue. This comes after the company established a joint venture with the French cheese maker Bel earlier this week.

He told PTI that the government is hopeful the recent drop in palm oil prices, stability in sugar prices, and recent increases in wheat prices will lead to more stable commodity pricing in the future.

According to Britannia Industries Executive Vice-Chairman and Managing Director Varun Berry, the business expects domestic consumers to drive development in the cheese market, prompting a planned investment of Rs 160 crore over the next three years.

“Plant and equipment amount to Rs 150 crore that we have already invested. We want to spend about Rs 160 crore over the next three years, “In the words of Berry.

Berry claims that the cheese market is tiny, valued at a combined Rs 5,000 crore ($870 million) across both consumer and B2B sales, and is dominated by quick service restaurants.

“However, its growth rate is extremely high (22.3% CAGR). He continued, “This (consumer) market in the next five years should be closer to Rs 15,000 crore in the next seven years. It’s destined to be a blockbuster.”

Berry emphasized that even if the business received a fraction of that amount, it would still be considered a “fantastic achievement.”

He predicted that in the next five years, the company would expand by at least a factor of five.

Berry estimated that Britannia’s current cheese business was worth around Rs 250 crore when asked about its size.

It was revealed earlier this week that Britannia and Bel would form a 51:49 JV by selling a stake in BDPL, which is entirely controlled by Britannia (Britannia Dairy Private Limited).

Accordingly, the company is now known as Britannia Bel Foods. The JV intends to expand into adjacent categories after beginning production of cheese products at their Ranjangaon, Maharashtra facility.

Britannia Bel Foods is narrowing its scope to the local market for milk products with added value. In addition, JV owns the marketing rights to nearby markets like Nepal, Bhutan, and Myanmar.

Currently, some of the products are imported, but Britannia Bel Foods plans to start domestic manufacturing in stages, making them more inexpensive and accessible to customers.

Cecile Biot, CEO of BEL Group, has claimed that Britannia is a formidable competitor in India because of its iconic brand and extensive distribution network. This partnership is poised to dominate the rapidly expanding Indian cheese market thanks to the contributions of both parties.

With hopes of becoming a food conglomerate, Britannia is “studying a wide range of nearby, alternative formats. There’s going to be a lot of action unfolding, “Berry remarked.

The Tirunelveli (Tamil Nadu), Bihar, and Uttar Pradesh locations are the site of three new plants the business is building. He also mentioned that the company is investing in developing its facilities in Orissa and Ranjangaon, Maharashtra.

Berry has stated that there is currently no reduction in commodity prices.

“Palm oil is the only commodity showing signs of relaxation right now. The price of wheat has been steadily increasing recently. Sugar prices have been relatively steady. Generally speaking, we have experienced little change, if any, other than a flattening or mild inflation. Things should begin to stabilize as we move forward, “He added.

The Bel Group is an industry powerhouse, particularly in the cheese and healthy snacking sectors. In 2021, the Group’s sales amounted to 3.38 billion Euros.

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Tea production in India fell by 16.7% in October, driving up prices.

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The Tea Board, which is managed by the Indian government, said that India’s tea production in October fell by 16.7% compared to the same month a year earlier, reaching 160.67 million kg. This decrease can be attributed to a precipitous fall in output in the most productive growing state of Assam.

According to the board, production in the state of Assam, which is located in the north-eastern part of the country and is responsible for more than half of the country’s production, decreased by 20% from the previous year to 89.60 million kg. The months of June through October are typically the most productive months for harvesting tea in India, which is the world’s second-largest producer of tea.

The Tea Board said that the average price of a kilogram of tea in October reached 185.16 rupees, which is about similar to the United States dollar amount of $2.28. This is a 10.5% increase from the previous year’s total.

The country’s primary export destinations for the CTC (crush-tear-curl) grade are Egypt and the United Kingdom. The orthodox variety is sent to Iraq, Iran, and Russia. ($1 = 81.1570 Indian rupees).

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Here is why and when you should try Packed Rajma Chawal by Haldiram’s

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Have you ever been so hungry that you couldn’t eat anything, yet there was nothing in the house for you to eat? If so, how did you handle the situation? Because you live so far away from any restaurants, placing an order using one of the many online meal delivery applications available, such as Zomato or Blinkit, is extremely challenging for you to do.

Your predicament was brought to our attention, and as a result, we have devised a plan to satisfy your premature hunger. You won’t have to worry if the person you’re feeding is a vegetarian if you use this approach because it will easily satiate your appetite as well as the hunger of the other person.

When one uses this product, there is also the guarantee of quality and taste because the brand that offers the product is pretty well-known and established in the Indian market. This makes using this product a risk-free investment. There is always the possibility that you will experience another scenario in which you will have an unexpected want to consume Rajma Chawal but will be unable to locate the ingredients necessary to prepare it.

The packaged food items that they offer can be utilised at any time of the day or night and bear the brand name Haldiram’s, which is also the name of the company that owns the brand. The quality and flavour of the company’s pre-packaged meals are unmatched, and they are among the best available. You won’t be able to say no to the cuisine after you’ve tried just a little bit of it.

Now that we have informed you about Haldiram’s packed food, let’s get a little bit more detailed and speak about a particular dish that they served packaged. The name of the dish is “Rajma Chawal.”

This meal, which is considered to be a national favourite in India, has a strong hold on the affections of a significant number of individuals. Because it is a vegetarian dish, it is an excellent choice to make when you are entertaining guests about whom you are unsure as to whether or not they follow a vegetarian diet. It is widely regarded as being among the best ready-to-eat meals that can be purchased anywhere in the country.

The meal is packaged in a container that is shaped like a tub. One packet contains 105 grammes of product, which is sufficient for one individual’s dietary needs. This quantity is provided by the company.

On the container is written, “Remove the cover, film, and spoon from the bowl.” You are to do this before using the bowl. After adding boiling water up to the fill line, carefully whisk it all together, and then replace the cover. After 8 minutes, open the top, mix and enjoy. Keep in a cool, dry area for storage.”

It has received a rating of 3 out of 5 stars on Amazon.com. It has been suggested by a great number of people that one should bring one of these along as a backup alternative while going on an outing because, in the event that it is necessary, all that is required to use it is to pour hot water into it.

The quantity of the merchandise that is available is satisfactory. because one is able to purchase the goods in nearby retail establishments or supermarkets. They can also be purchased through other online retailers such as Amazon and Flipkart.

We sincerely hope that you will never longer experience the discomfort of hunger at an inappropriate time or location thanks to the solutions that we have provided. The knowledge that one individual would not go hungry as a direct result of the packed food offerings and the information that we provide about these products is quite satisfying.

Also, we really hope that the next time you have a yearning for Rajma Chawal but you don’t have the time to prepare it, you will choose the option of packed Rajma Chawal instead of making it yourself.

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Viral Video of American Blogger Making Chicken Tikka Masala Impresses Desis

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As a result, restaurants serving Indian food are popping up worldwide. Celebrities aren’t the only ones whose eating habits we can observe through the media; we also see them experimenting with new recipes at home. Some of our favorite Hollywood diva chefs, from Mindy Kaling to Padma Lakshmi, are Indian food chefs.

Bloggers who write about food from around the world are included. Recently, a well-known American food blogger, My Nguyen, cooked a tasty new take on Chicken Tikka Masala. Her fanbase expanded to include Indian gourmands after the release of this dish. Check out the clip she posted:

The video was uploaded to the official handle of the American blogger, who goes by the name of @myhealthydish, and shared with the internet. She explained in the caption why, despite Butter Chicken’s tremendous popularity, Chicken Tikka Masala was her go-to dish when entertaining guests at home. “Don’t forget to write down my recipe for Chicken Tikka Masala! Even though the ingredients are relatively similar, I enjoy this dish more than butter chicken since it has a healthier balance of flavors, “she had written. In the video, the American food blogger demonstrated how she produced fantastic chicken tikka masala using a few straightforward ingredients in their place. Instead of using tomatoes that were freshly arrived, she used canned tomatoes to make the gravy. 

In addition, she mentioned that since fenugreek can be challenging to obtain, it might be best to exclude it from the recipe altogether. Instead of adding an excessive amount of milk and butter, Nguyen utilized some cashews that had been soaked to achieve the same creamy consistency. This resulted in a significantly less calorically-dense dish than the traditional butter chicken recipe, which calls for copious amounts of cream and butter.

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Coke India Teams Up with Adani for Omnichannel SaaS!

Adani Coke India

Coca-Cola India has joined forces with Adani Digital Labs, a division of the Adani Group, to optimize the reach of its products to consumers throughout the country.

Coca-Cola India has partnered with Adani Digital Labs to use the consumer-centric platform for product sampling, gaining deep consumer insights, and establishing a “direct relationship” with the consumers.

Coca-Cola is one of the pioneering companies to provide its products through this cutting-edge medium.

Adani and Coke India Deal!

As a result of the agreement, Fanta Apple Delite and Charged by Thumbs Up, two of the most recent products to be added to the Coca-Cola India product line, will be made available for sampling at a number of the most important airports in the country.

Adani Digital Labs is Adani Group’s digital arm, and it’s famous for facilitating frictionless user journeys and experiences that allow the company to reach out to its massive customer base. Adani Sampling is a digital platform that connects businesses with a wide variety of travelers and allows them to zero in on buyers with a high propensity to spend.

The platform, which is live in seven airports (Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram) and Adani CNG Stations, will soon be available in a wide variety of additional settings to foster meaningful consumer-brand connection.

Coca-Cola & Adani
Coca-Cola & Adani

Coke India has recently introduced new innovations like “Charged By Thumbs Up” and “Fanta Apple Delight” to the market. While Thums Up Charged amps up the unique, powerful flavor of the $1 billion Thums Up brand, ‘Fanta Apple Delite’ uses real apple juice to create a delightful sparkling beverage that consumers may use to revitalize themselves on all levels.

Vice President of The Coca-Cola Company’s India and Southwest Asia Operating Unit, Customer and Commercial Leadership Greishma Singh: “Digital and product innovation are both critical growth drivers for us at Coca-Cola India.

This collaboration with ADLPL delivers a SaaS-based sampling ecosystem, which is an exciting new approach for consumers to try our new products. We consider this to be the beginning of a fruitful cooperation with Adani, and we anticipate working with them on further groundbreaking projects in the near future.

Group’s Senior Vice President and Chief Digital Officer for Consumer Business, Nitin Sethi, expressed his excitement about working with Coca-Cola. By utilizing our digital ecosystem, we hope to increase the brand’s value by assisting it in developing a long-lasting relationship with its target audience. Our services are designed to make things easier for customers of the brand.

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