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Shraddha Kapoor Joins Hands with Plix to Spotlight Plant-Based Beauty and Wellness

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Shraddha Kapoor Joins Hands with Plix to Spotlight Plant-Based Beauty and Wellness

Shraddha Kapoor has signed on as the new face of Plix, the plant-powered wellness brand backed by Marico, marking a high-profile addition to the D2C player’s growing push in the nutrition and personal care space.

Known for her clean beauty choices and relatable appeal, Kapoor will front two new campaigns from the brand—‘Plix Lagao Baal Badhao’, which focuses on hair health, and ‘Har Din Karo Glow Andar Se’, aimed at promoting inner wellness through nutrition.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Founders Rishubh Satiya and Akash Zaveri say Kapoor felt like a natural fit. “She represents everything we believe in—authenticity, simplicity, and a genuine commitment to plant-based care,” they shared.

For Kapoor, this isn’t just another endorsement deal. “I’ve been drawn to Plix because the products are rooted in nature but backed by serious science,” she said. “They’re fuss-free and effective, which is exactly what I need with my schedule. Whether it’s keeping my hair strong or maintaining that glow on the go, Plix just works.”

The brand, which has quickly become one of India’s top names in plant-based wellness, is now tapping into Kapoor’s star power to widen its reach and connect with consumers who want results without compromising on clean ingredients.

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With this new collaboration, Plix is doubling down on its mission to make wellness simpler, smarter, and rooted in nature—without losing its edge.

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Ananya Birla Enters Beauty Biz with LOVETC, Signs Janhvi Kapoor as Brand Face and Targets India’s Booming Cosmetics Market

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Ananya Birla Enters Beauty Biz with LOVETC, Signs Janhvi Kapoor as Brand Face and Targets India’s Booming Cosmetics Market

Ananya Birla is making her debut in the beauty space with a new colour cosmetics label called LOVETC, marking a bold step into one of India’s fastest-growing consumer categories. The launch is part of a larger plan by Birla Cosmetics Pvt. Ltd. (BCPL) to build a modern, performance-driven beauty portfolio tailored for the Indian market.

Coming just months after BCPL unveiled its edgy grooming label Contraband, LOVETC takes aim at a gap Birla believes still exists—high-performance makeup products that deliver luxury without the luxury markup. The new brand kicks off with a sleek range of lipsticks, smudge-proof eyeliners, and volumising mascaras.

“Luxury doesn’t have to be expensive,” said Ananya Birla, who chairs BCPL. “With LOVETC, we’ve focused on creating globally benchmarked products that feel premium, perform brilliantly, and are still accessible. This is about rethinking what beauty should feel like in India.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

To drive buzz, LOVETC has roped in Janhvi Kapoor as its brand ambassador—a move aimed at connecting with Gen Z and millennial audiences across urban India.

The brand is launching first through its own D2C site (lovetc.com) and Nykaa’s platform, with plans to hit shelves in 200 stores across 20 major Indian cities over the coming months.

With India’s beauty market expected to more than double from $629 million in FY24 to over $1.3 billion by FY32, BCPL is aiming to capture up to an 8% market share in the next few years.

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“We’re in this for the long haul,” Birla added. “LOVETC isn’t just about products—it’s about building a beauty brand that mirrors the aspirations of modern India.”

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1 App, 2 Devices, Wildly Different Prices: Zepto’s Smart Pricing Questioned After Ankit Sharma’s Viral Post

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1 App, 2 Devices, Wildly Different Prices: Zepto’s Smart Pricing Questioned After Ankit Sharma’s Viral Post

Ankit Sharma from ZS Associates recently shared a thought-provoking post on LinkedIn that’s been making the rounds—and for good reason. What started as a simple grocery order on Zepto turned into a moment of quiet alarm when he noticed something unusual: the same items had drastically different prices across two devices.

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Same account. Same location. Same time. Completely different prices.

Take this example: a 200g pack of sweet corn was listed at Rs. 46 on one device and Rs. 106 on the other. Coriander leaves? Rs. 7 on one phone, Rs. 18 on the other. The difference wasn’t a few rupees—it was more than 100% in some cases.

These weren’t obscure, shady listings. They were the same products, sold by the same seller, with the same delivery time and product images. The only difference? One device was an Android, the other an iPhone.

Sharma’s post wasn’t a rant—it was a reflection. As someone who appreciates the value Zepto brings to urban convenience, he wasn’t dismissing the brand’s contributions. After all, Zepto has become a significant player in the Indian startup landscape, generating over 1.5 lakh jobs and contributing to the economy in a meaningful way.

But the post raised critical questions that hit home for any regular user of quick-commerce platforms:

  • Are we unknowingly paying more based on the device we use?
  • Is dynamic pricing stretching beyond reason?
  • Are customers owed greater transparency?

In the age of algorithm-driven pricing and digital shopping, it’s easy to overlook these details. But when someone points it out, you can’t help but wonder how often you’ve been on the pricier end of the spectrum—without even knowing it.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

This isn’t just about Zepto. It’s a nudge for all of us to be more curious about the apps we use every day. Shouldn’t pricing be consistent if all other factors are the same? Is convenience silently costing us more than we realize?

Sharma ended his post with a hope—for answers, for transparency, and for a constructive conversation. And perhaps, for other users to start asking the same questions.

Because maybe it’s time we all looked a little closer at the “Buy Now” button.

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Fat Tiger Charts Big Growth Plan: 500 New Outlets, 200 Cities, and 1,750 Jobs on the Horizon

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Fat Tiger Charts Big Growth Plan: 500 New Outlets, 200 Cities, and 1,750 Jobs on the Horizon

Quick-service restaurant chain Fat Tiger is about to super-size its footprint. The homegrown brand, known for its fusion of Pan Asian flavours and comfort food staples like momos and burgers, has mapped out a bold three-year expansion plan that will take it from 80 cities to 200 across India.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The founders, Sahaj Chopra and Sahil Arya, have set an ambitious target: launch 500 new outlets through a combination of company-owned and franchise-led formats. These new stores will each cover between 300 to 500 sq. ft., adding over 1.5 lakh sq. ft. of retail space across the country.

This expansion isn’t just about more kitchens and more cities—it also comes with a promise of scale. Fat Tiger expects to generate 1,750 new jobs as it rolls out the new locations, covering roles across operations, kitchen staff, and management.

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“We’re not just opening stores—we’re building access, creating livelihoods, and bringing our signature flavours closer to communities everywhere,” said Chopra and Arya.

Started in 2019, Fat Tiger has carved out a niche in India’s QSR market by blending Asian culinary influences with fast-food convenience. Its menu ranges from classic steamed momos to fusion burgers and refreshing beverages, tailored to suit both street food lovers and mall-goers alike.

With the food delivery boom showing no signs of slowing down and consumer demand for affordable, flavour-packed meals on the rise, Fat Tiger is betting big on physical expansion as the next chapter of its growth story.

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John Abraham-Backed NOTO Raises Rs 21 Cr to Scoop Bigger Share of India’s Rs 5.6 Lakh Cr Food Market

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John Abraham-Backed NOTO Raises Rs 21 Cr to Scoop Bigger Share of India’s Rs 5.6 Lakh Cr Food Market

Mumbai-based NOTO, the dessert startup making indulgence less sinful, has just scooped up Rs 21 crore in a pre-Series A round led by Equentis Angel Fund. The round also pulled in participation from Inflection Point Ventures, JITO, Signal Ventures, and a host of other angel backers—just months after NOTO raised Rs 15 crore in February this year.

The company plans to channel the fresh capital into scaling its production capabilities, expanding retail reach, and launching its own exclusive offline stores. NOTO is also looking to tie up with key players in the distribution game, especially in fast-growing urban markets and the quick commerce space.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“The momentum from our last fundraise has continued to build,” said founders Varun and Ashni Sheth. “This funding gives us the muscle to widen our portfolio and bring healthy desserts to more people across India—without compromising on taste.”

Launched in 2019, NOTO’s lineup includes low-calorie, vegan, and no-added-sugar ice creams and desserts. The brand caters to health-conscious consumers who want guilt-free treats, and it’s carved a niche in India’s fast-evolving premium health food market.

It has also managed to attract heavyweight investors over time, including Zerodha’s Rainmatter, White Whale Partners, WEH Ventures, Snapdeal’s Kunal Bahl and Rohit Bansal, and Bollywood actor John Abraham—himself a fitness enthusiast and investor in the wellness space.

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With India’s F&B industry expected to hit $68 billion by 2030 and grow at a 25% CAGR, and with brands like Go Zero and Hocco making waves, NOTO’s sweet ride looks far from over.

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Cricketer Rinku Singh Fuels Gaurav Taneja’s BeastLife with Rs 1.9 Cr, Startup Hits Rs 50 Cr GMV & EBITDA-Positive Milestone

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Cricketer Rinku Singh Fuels Gaurav Taneja’s BeastLife with Rs 1.9 Cr, Startup Hits Rs 50 Cr GMV & EBITDA-Positive Milestone

Rinku Singh, one of Indian cricket’s rising stars, is putting his money where his muscle is. The left-handed batter has invested Rs 1.9 crore in BeastLife—a fast-growing sports nutrition brand led by fitness icon Gaurav Taneja—pushing the startup’s valuation to a hefty Rs 120 crore.

Founded in 2023 by Taneja and entrepreneur Raj Gupta, BeastLife has moved quickly in a space that’s crowded with big promises and protein tubs. In just over a year, the company says it’s hit Rs 50 crore in GMV and is already EBITDA-positive, with sights set on Rs 80 crore in ARR. Notably, it claims to have capped performance marketing spends at 15%, a rarity in a sector known for flashy ad budgets.

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Singh’s investment will help BeastLife bulk up—literally and strategically. The startup plans to broaden its supplement line, pour more into R&D, and grow its footprint across India.

Its flagship product, Pro Concentrate Whey with Ultrasorb Tech, is marketed as a high-performance supplement focused on muscle recovery and endurance. BeastLife has carved out its identity by doubling down on clean ingredients, real science, and results that speak louder than marketing.

“Rinku isn’t just backing us with capital—he’s backing the vision,” said Raj Gupta, CEO and co-founder. “He genuinely cares about making fitness more authentic and accessible in India.”

For Singh, this marks his first foray into the wellness business—a booming sector where athletes are increasingly lending both credibility and capital to brands that value transparency, quality, and long-term impact.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“I’ve always believed in staying fit the right way,” Singh shared. “BeastLife stands for something real, and I’m excited to be a part of that journey.”

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Cura Care Raises Rs 5 Crore to Bring the Dentist’s Chair to Your Living Room

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Cura Care Raises Rs 5 Crore to Bring the Dentist’s Chair to Your Living Room

In a move that signals growing investor interest in hyper-personalized wellness services, Cura Care—a young Indian startup making dental care as easy as ordering groceries—has secured Rs 5 crore in a pre-seed round led by Zeropearl VC. The round also saw backing from friends, family, and angel investors including Shripad Nadkarni and the late Rohan Mirchandani.

Launched in January 2025 by IIT Delhi graduates Abhinav Kumar and Chinmay Mittal, along with oral surgeon Dr. Paminder Singh, Cura Care is looking to shake up the $60 billion Indian wellness industry by offering professional dental treatments right at your doorstep.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The startup plans to use the funds to sharpen its product-market fit, smoothen the customer experience, and chart a roadmap for expansion. “Having Bipin Shah join our board is a big step forward. He’s deeply aligned with our mission to create a brand where top-tier dental care meets at-home convenience,” the founders shared.

Cura Care currently delivers a variety of dental procedures at home—think teeth cleaning, whitening, polishing, and more—using compact, portable dental kits operated by certified dentists. Every visit emphasizes strict hygiene, quality tools, and a no-compromise attitude toward care, aiming to make at-home dentistry a norm rather than a luxury.

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By blending tech, medical expertise, and the growing demand for on-demand services, Cura Care is hoping to carve a new niche in India’s rapidly evolving wellness landscape—one doorstep at a time.

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magicpin Ramps Up Fashion Play, Hits Rs 1,000 Cr GMV with 250+ Brands on Board

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magicpin Ramps Up Fashion Play, Hits Rs 1,000 Cr GMV with 250+ Brands on Board

magicpin is turning heads in India’s fashion retail scene. The hyperlocal commerce platform has clocked a gross merchandise value (GMV) of Rs 1,000 crore in its fashion vertical for FY25 — a sharp 20% jump compared to the previous year. The surge follows a strategic expansion spree that saw the company onboard more than 100 fashion brands in just 12 months.

“We’ve built serious momentum. In FY25, over 250 brands generated Rs 1,000 crore in GMV through magicpin,” said Naman Mawandia, CXO of Enterprise Brands at magicpin. “In the last year alone, we’ve added 6,000 fashion outlets to the platform — bringing our total to around 16,000 live stores across 20 cities.”

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The lineup of brands joining the platform reads like a who’s who of Indian fashion retail — from Puma, US Polo, and Van Heusen to Titan World, Shoppers Stop, and Pantaloons. Even youth-focused labels like Wrogn, ONLY, and Being Human have jumped aboard, signaling the platform’s growing appeal across price points and demographics.

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With its ever-expanding offline-to-online network, magicpin seems set on becoming a powerhouse in the fashion commerce space — not just by selling clothes, but by stitching together India’s fragmented retail landscape.

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Seva Home Steps Into Rs 20,000 Cr Personal Care Market with Luxe Hair & Body Line, Says Founder Arushi Agrawal

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Seva Home Steps Into Rs 20,000 Cr Personal Care Market with Luxe Hair & Body Line, Says Founder Arushi Agrawal

Seva Home, known for its elegant home décor and fragrance collections, is stepping into new territory—with skin and hair in focus. The brand has rolled out a new line of personal care products covering haircare, body wash, and hand essentials.

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The collection includes shampoo, conditioner, hand wash, hand cream, shower gel, and body scrub—all made without sulphates or parabens. With this new line, Seva Home is aiming to blend everyday routines with indulgent, thoughtful care.

“This isn’t just a new product drop for us,” said founder and director Arushi Agrawal. “It’s about elevating the small, daily moments of care into something more meaningful—something beautiful, inclusive, and conscious.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The new range is tailored for discerning customers who value both luxury and clean formulations. It’s also being positioned for use in premium hotels, spas, and wellness destinations. Packaged in sleek 500ml containers, the line will soon be available in travel sizes and curated gifting sets.

Seva Home’s new personal care products are currently on shelves at Oberoi Mall in Mumbai, Quest Mall in Kolkata, and Broadway Link in Delhi, in addition to their website, Sevahome.in.

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Libas Unveils 4,000 Sq. Ft. Flagship Store at Hyderabad’s Sarath City Mall with Musical Bash That Drew 1,000+ Visitors

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Libas Unveils 4,000 Sq. Ft. Flagship Store at Hyderabad’s Sarath City Mall with Musical Bash That Drew 1,000+ Visitors

Libas, the Delhi-born ethnic fashion label, has just opened doors to its newest and largest store yet in Hyderabad, setting up shop in Sarath City Capital Mall, Kondapur.

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Covering over 4,000 square feet, the store is designed to be a one-stop destination for everything from everyday Indian wear to more festive, statement pieces. With an emphasis on rich fabrics, precise tailoring, and modern silhouettes rooted in tradition, the space mirrors the brand’s evolving identity.

What made this launch unique, though, was the introduction of Libas Circle—a fresh concept that merges fashion with live music. The first edition, hosted at the store opening, saw a crowd of more than 1,000 people soaking in the vibe.

“Hyderabad has always been a city of interest for us. The southern market plays a huge role in our growth story, and Sarath City Mall gives us the ideal mix of footfall and diversity,” shared Sidhant Keshwani, Founder & CEO of Libas.

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With roots going back to 1985, Libas has long focused on making Indian fashion both accessible and aspirational—offering stylish, thoughtfully crafted clothing for women across age groups.

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