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Recharge and fight fatigue this weekend with these essential vitamins

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essential vitamins

Fatigue is a common condition that many people experience, and it can be caused by a variety of factors. One of the main causes of fatigue is a lack of essential vitamins in the body. Vitamins are essential for the proper functioning of the body, and a deficiency can lead to fatigue, weakness, and other health problems.

In this article, we will explore the essential vitamins that can help recharge and fight fatigue.

  • Vitamin B12:

Vitamin B12 is a water-soluble vitamin that plays an important role in the production of red blood cells, nerve function, and DNA synthesis. It is found in animal products such as meat, fish, and dairy products. A deficiency in vitamin B12 can lead to fatigue, weakness, and anemia.

To increase your intake of vitamin B12, you can eat more animal products or take a supplement. Many energy drinks also contain vitamin B12, but it is important to be cautious about the amount of sugar and caffeine in these drinks.

  • Vitamin D:

Vitamin D is a fat-soluble vitamin that is essential for the absorption of calcium and phosphorus, which are important for bone health. It is also important for the immune system and has been linked to mood regulation.

Vitamin D is produced by the body when the skin is exposed to sunlight, but many people do not get enough sun exposure. It is found in fatty fish, egg yolks, and fortified foods such as milk and cereal. A deficiency in vitamin D can lead to fatigue, weakness, and bone pain.

To increase your intake of vitamin D, you can spend more time in the sun, eat more fatty fish, or take a supplement. It is important to talk to your doctor before taking a vitamin D supplement, as too much vitamin D can be harmful.

  • Vitamin C:

Vitamin C is a water-soluble vitamin that is important for the immune system, wound healing, and the absorption of iron. It is found in many fruits and vegetables, including citrus fruits, strawberries, kiwi, and bell peppers.

A deficiency in vitamin C can lead to fatigue, weakness, and anemia. To increase your intake of vitamin C, you can eat more fruits and vegetables or take a supplement. It is important to note that taking high doses of vitamin C supplements can cause diarrhea.

  • Iron:

Iron is a mineral that is essential for the production of hemoglobin, which carries oxygen in the blood. It is found in animal products such as meat, poultry, and seafood, as well as in plant-based sources such as beans, lentils, and fortified cereals.

A deficiency in iron can lead to fatigue, weakness, and anemia. Women, particularly those who are pregnant or menstruating, are at a higher risk of iron deficiency. To increase your intake of iron, you can eat more iron-rich foods or take a supplement. It is important to talk to your doctor before taking an iron supplement, as too much iron can be harmful.

  • Magnesium:

Magnesium is a mineral that is essential for many processes in the body, including the production of energy, muscle and nerve function, and bone health. It is found in many foods, including nuts, seeds, whole grains, and green leafy vegetables.

A deficiency in magnesium can lead to fatigue, weakness, and muscle cramps. To increase your intake of magnesium, you can eat more magnesium-rich foods or take a supplement. It is important to talk to your doctor before taking a magnesium supplement, as too much magnesium can be harmful.

  • Omega-3 Fatty Acids:

Omega-3 fatty acids are essential fatty acids that are important for brain function, heart health, and reducing inflammation in the body. They are found in fatty fish, such as salmon and tuna, as well as in walnuts, flaxseeds, and chia seeds.

A deficiency in omega-3 fatty acids can lead to fatigue, mood swings, and cognitive decline. To increase your intake of omega-3 fatty acids, you can eat more fatty fish or take a fish oil supplement. It is important to choose a high-quality fish oil supplement that has been tested for purity and potency.

  • B Complex Vitamins:

The B complex vitamins, including thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxine (B6), biotin (B7), folate (B9), and cobalamin (B12), are important for many processes in the body, including energy production, nerve function, and DNA synthesis.

A deficiency in any of the B complex vitamins can lead to fatigue, weakness, and other health problems. To increase your intake of B complex vitamins, you can eat a variety of foods, including whole grains, nuts, seeds, meat, poultry, fish, and leafy greens. B complex vitamin supplements are also available.

However, it is important to note that taking high doses of certain B vitamins, such as niacin, can cause flushing and other side effects. It is important to talk to your doctor before taking a B complex vitamin supplement.

Fatigue is a common condition that can be caused by a variety of factors, including a lack of essential vitamins in the body. Vitamins play an important role in many processes in the body, including energy production, nerve function, and immune system function. A deficiency in any of these vitamins can lead to fatigue, weakness, and other health problems.

To recharge and fight fatigue, it is important to ensure that you are getting enough of these essential vitamins in your diet or through supplements. Eating a balanced diet that includes a variety of fruits, vegetables, whole grains, and lean protein sources can help ensure that you are getting the vitamins and minerals your body needs.

If you are experiencing chronic fatigue or other health problems, it is important to talk to your doctor. They can help identify any underlying health conditions that may be contributing to your fatigue and recommend the best course of treatment. With the right nutrition and medical support, you can overcome fatigue and feel more energized and focused in your daily life.

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Discover the top restaurants where you’re most likely to spot Taylor Swift

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Taylor Swift

Well, it is almost impossible to spot Taylor Swift as she is a global music icon who has captured the hearts of millions of fans around the world. Her catchy pop songs, heartfelt lyrics, and relatable persona have made her a household name and earned her a massive following of devoted fans, known as Swifties. For many of these Swifties, meeting Taylor Swift in person is a dream come true, and they will go to great lengths to make it happen. From waiting outside concert venues for hours to attending meet and greets, many fans are desperate to have a chance encounter with their idol. While meeting Taylor Swift in person may be a difficult feat, her music continues to inspire and connect with her fans on a deep level, making her a beloved figure in the music industry.

If you really wanna spot her, here is a list of restaurants where, if you are lucky, you are likely to meet Taylor! 

  1. Waverly Inn: Located in the heart of Greenwich Village in New York City, the Waverly Inn is a chic and sophisticated restaurant known for its upscale American cuisine and celebrity clientele.This places seems to be Taylor’s go to place when she wants to spend some time with her loved ones so, if you are a real swiftie at heart and wish for it, chances are you might spot her here! 
  1. Locanda Verde: This Italian-inspired restaurant is located in the trendy Tribeca neighborhood of New York City. It offers a cozy atmosphere and a menu of classic Italian dishes with a modern twist and that is why Taylor can often be spotted chilling here! 
  1. The Polo Bar: Owned by fashion designer Ralph Lauren, The Polo Bar is a stylish and elegant restaurant located in Midtown Manhattan. It features classic American fare, a stunning decor, and an extensive wine list. Glamour reports that Swift hit Ralph Lauren’s dining establishment for a “dress-up girls’ night” with Gigi Hadid, Karlie Kloss, and others.
  1. Bubby’s: A popular brunch spot located in the heart of Tribeca in New York City, Bubby’s serves up classic American comfort food and homemade pies.
  1. Sarabeth’s: With multiple locations in New York City, Sarabeth’s is a beloved brunch spot known for its delicious baked goods, classic American fare, and elegant decor.
  1. Via Carota: This charming Italian restaurant is located in Greenwich Village in New York City. It offers an intimate and cozy atmosphere, a menu of classic Italian dishes, and an extensive wine list.
  1. ZZ’s Clam Bar:Swift does not hold back when it comes to honouring her loved ones. Which is why, according to E!, she went all out for her close pal Lorde’s 20th birthday celebration at ZZ’s Clam Bar in Soho.So, even you can hit up at ZZ’s  which is located in the East Village in New York City, ZZ’s Clam Bar is a popular seafood spot known for its fresh oysters, inventive cocktails, and trendy atmosphere.
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From fine dining to cozy cafes: 10 restaurants in Mumbai perfect for Mother’s Day celebrations

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Mother's Day mumbai

Mother’s Day is a special day to honor and celebrate the women who have nurtured us and played a significant role in shaping our lives. This year, you can celebrate your mother in a special way by taking her to one of Mumbai’s top restaurants. Mumbai has a vibrant food scene, and you can find restaurants that cater to every taste and budget. From fine dining to cozy cafes, Mumbai offers an array of dining experiences that are perfect for Mother’s Day celebrations.

Criteria for Selection:

To come up with this list of top 10 restaurants in Mumbai, we considered several factors. These include the quality of food, ambiance, service, value for money, and overall experience. We also considered the range of cuisine and dining styles available in each restaurant. The restaurants on this list offer a diverse range of dining experiences, ensuring that there is something for everyone.

Here are the top 10 restaurants to celebrate Mother’s day in Mumbai:

  1. The Table:

The Table is a fine-dining restaurant that offers a range of contemporary European dishes. The restaurant has a warm and welcoming ambiance, with an open kitchen that allows guests to see the chefs at work. The menu at The Table changes seasonally, ensuring that guests are always treated to fresh and innovative dishes. Some of the must-try dishes at The Table include the crispy pork belly, the mushroom risotto, and the lemon tart.

  1. The Table Farm:

The Table Farm is a farm-to-table restaurant that focuses on using fresh, locally sourced ingredients in their dishes. The restaurant is set in a lush garden, with a rustic ambiance that is perfect for a relaxed Mother’s Day brunch. The menu at The Table Farm features a range of salads, sandwiches, and pizzas, as well as a selection of healthy smoothies and juices. The restaurant also has a small farm where guests can see where some of their ingredients come from.

  1. The Sassy Spoon:

The Sassy Spoon is a quirky and colorful restaurant that offers a range of global comfort food. The restaurant has a lively ambiance, with colorful walls and funky decor. The menu at The Sassy Spoon features a range of dishes from around the world, including Moroccan tagine, Thai green curry, and Mexican tacos. The restaurant also has a range of desserts, including their famous red velvet cake and the chocolate decadence cake.

  1. The Bombay Canteen:

The Bombay Canteen is a modern Indian restaurant that offers a range of traditional and fusion dishes. The restaurant has a trendy ambiance, with colorful walls and a vibrant bar. The menu at The Bombay Canteen features a range of regional Indian dishes, as well as a selection of fusion dishes that combine Indian flavors with global techniques. Some of the must-try dishes at The Bombay Canteen include the prawn and kokum curry, the coconut pork ribs, and the vada pav sliders.

  1. The Pantry:

The Pantry is a cozy cafe that offers a range of healthy and delicious dishes. The restaurant has a warm and welcoming ambiance, with wooden tables and vintage decor. The menu at The Pantry features a range of salads, sandwiches, and baked goods, as well as a selection of healthy smoothies and juices. Some of the must-try dishes at The Pantry include the avocado toast, the quinoa salad, and the blueberry pancakes.

  1. The Clearing House:

The Clearing House is a contemporary European restaurant that offers a range of dishes inspired by global flavors. The restaurant has a chic and sophisticated ambiance, with high ceilings and modern decor. The menu at The Clearing House features a range of dishes, including seafood, steaks, and pasta. Some of the must-try dishes at The Clearing House include the prawn and lobster risotto, the 12-hour lamb shank, and the black truffle pasta.

  1. The Nutcracker:

The Nutcracker is a cozy cafe that offers a range of comfort food and baked goods. The restaurant has a warm and inviting ambiance, with wooden tables and vintage decor. The menu at The Nutcracker features a range of sandwiches, burgers, and pasta, as well as a selection of baked goods, including their famous Nutella sea salt cookies. The restaurant also has a range of beverages, including their signature Nutcracker iced tea.

  1. The Boston Butt:

The Boston Butt is a casual dining restaurant that offers a range of smoked and grilled meats. The restaurant has a rustic and industrial ambiance, with exposed brick walls and wooden tables. The menu at The Boston Butt features a range of dishes, including smoked brisket, pulled pork, and grilled chicken. The restaurant also has a selection of sides, including mac and cheese, coleslaw, and baked beans.

  1. The Bombay Bronx:

The Bombay Bronx is a modern Indian restaurant that offers a range of street food-inspired dishes. The restaurant has a lively and colorful ambiance, with graffiti-covered walls and retro decor. The menu at The Bombay Bronx features a range of dishes, including chaat, kebabs, and biryanis. Some of the must-try dishes at The Bombay Bronx include the butter chicken poutine, the tandoori chicken pizza, and the bhel puri.

  1. The Daily Bar and Kitchen:

The Daily Bar and Kitchen is a casual dining restaurant that offers a range of international dishes. The restaurant has a modern and trendy ambiance, with exposed brick walls and wooden tables. The menu at The Daily Bar and Kitchen features a range of dishes, including sushi, burgers, and pizzas. The restaurant also has a range of cocktails and beverages, making it a great place to celebrate Mother’s Day with a drink.

Mumbai offers an array of dining experiences that are perfect for Mother’s Day celebrations. Whether you’re looking for fine dining or cozy cafes, there is something for everyone in this vibrant city. The restaurants on this list offer a diverse range of cuisine and dining styles, ensuring that you can find the perfect place to treat your mother on her special day. So go ahead, make a reservation at one of these top 10 restaurants in Mumbai, and celebrate Mother’s Day in style!

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Treat your mom to an unforgettable meal: Discover Delhi’s 10 best restaurants for Mother’s Day

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restaurants for Mother's Day

Mother’s Day is a special day dedicated to celebrating the most important woman in our lives – our moms! It’s a day to show our appreciation for all the love, care, and sacrifices that they have made for us over the years. While giving gifts is a common way to express our love, sometimes the best gift we can give our moms is the gift of time. Taking the time to catch up, reminisce about good times, and just be in each other’s company can be a truly precious gift. Whether it’s a chilled out break at home or a fun outing, spending quality time with our moms can create memories that will last a lifetime. Let’s take this Mother’s Day as an opportunity to shower our moms with love and appreciation, and make it a day to remember!

So, here is the list of some of the best places in Delhi to make your mother’s day memorable!

  1. Indian Accent, The Lodhi: Indian Accent is known for its innovative Indian cuisine that takes traditional dishes to new heights. Located in The Lodhi hotel, the restaurant has a sophisticated atmosphere and an extensive wine list. The cost for two is approximately INR  5,000.
  1. Lavaash by Saby, Mehrauli: Lavaash by Saby serves Armenian cuisine with a contemporary twist. The restaurant has a charming ambiance and is known for its delicious cocktails. The cost for two is approximately INR  2,500.
  1. Tonino, Mehrauli: Tonino serves authentic Italian cuisine in a beautiful outdoor setting. The restaurant has a romantic ambiance and is perfect for a special occasion. The cost for two is approximately INR  4,000.
  1. Thai High, Mehrauli: Thai High serves delicious Thai food with a view. The restaurant is located on a rooftop and offers stunning views of the Qutub Minar. The cost for two is approximately INR  2,500.
  1. SodaBottleOpenerWala, Khan Market: SodaBottleOpenerWala serves Parsi cuisine in a quirky, retro setting. The restaurant has a fun atmosphere and is known for its cocktails. The cost for two is approximately INR  1,500.
  1. Bukhara, ITC Maurya: Bukhara is a Delhi institution, serving delicious North Indian cuisine for over 40 years. The restaurant has a rustic ambiance and is known for its tandoori dishes. The cost for two is approximately INR  6,000.
  1. Pa Pa Ya, Select Citywalk: Pa Pa Ya serves modern Asian cuisine with a focus on molecular gastronomy. The restaurant has a chic, futuristic ambiance and is perfect for a trendy night out. The cost for two is approximately INR  3,000.
  1. Guppy by ai, Lodhi Colony: Guppy by ai serves delicious Japanese food in a colorful, whimsical setting. The restaurant has a playful atmosphere and is perfect for a fun night out with friends. The cost for two is approximately INR  3,500.
  1. The Big Chill, Khan Market: The Big Chill is a Delhi institution, serving delicious Italian-American food for over 20 years. The restaurant has a cozy, nostalgic ambiance and is perfect for a casual night out with family. The cost for two is approximately INR  1,500.
  1. Dakshin, Sheraton New Delhi: Dakshin serves authentic South Indian cuisine in a luxurious setting. The restaurant has a refined atmosphere and is perfect for a special occasion. The cost for two is approximately INR  3,500.

These are just some of the amazing restaurants in Delhi that you can take your mom to on Mother’s Day. With a wide range of cuisines and atmospheres available at different price points, you’re sure to find the perfect restaurant for your mom’s taste and preferences. Make this Mother’s Day unforgettable by treating your mom to a delicious meal at one of Delhi’s best restaurants.

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Boost your kids calcium intake: Top calcium-rich foods that surpass milk’s calcium content

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calcium-rich foods

Calcium is an essential mineral that is necessary for the development and maintenance of strong bones and teeth. It is especially important for growing children, as they require adequate amounts of calcium to support their rapid bone growth and development. While milk has long been considered the go-to source of calcium for kids, there are plenty of other calcium-rich foods that can offer even more of this essential mineral.

In this article, we will explore why calcium is important for kids, compare milk to non-dairy sources of calcium, and highlight some of the top calcium-rich foods that exceed the calcium content of a glass of milk. We will also discuss ways to incorporate these foods into your child’s diet to boost their calcium intake.

Why is Calcium Important for Kids?

Calcium is an essential mineral that is needed for the development and maintenance of strong bones and teeth. During childhood and adolescence, the body goes through a period of rapid bone growth and development. In fact, approximately 90% of peak bone mass is acquired by age 18 in girls and age 20 in boys.

Getting enough calcium during this critical period is crucial for building strong bones that can support your child throughout their lifetime. In addition to building strong bones, calcium is also important for other bodily functions, including:

  • Muscle function
  • Nerve function
  • Blood clotting
  • Maintaining a regular heartbeat

Milk vs Non-Dairy Sources of Calcium:

Milk has long been considered the gold standard for calcium intake, but it is not the only source of this essential mineral. In fact, there are plenty of non-dairy sources of calcium that can offer even more of this important nutrient.

One of the main concerns with relying solely on milk for calcium intake is that not all kids can tolerate it. Lactose intolerance is common, especially in certain ethnic groups. Additionally, some kids may not like the taste of milk or may have a dairy allergy. In these cases, it is important to seek out alternative sources of calcium.

Top Calcium-Rich Foods That Surpass Milk’s Calcium Content

Here are some of the top calcium-rich foods that offer more calcium than a glass of milk:

  • Leafy Greens:

Leafy greens are a great source of calcium and other important nutrients. Some of the best leafy greens for calcium include:

  • Spinach: 1 cup of cooked spinach contains approximately 245 mg of calcium, which is more than the 200 mg found in a glass of milk.
  • Collard Greens: 1 cup of cooked collard greens contains approximately 357 mg of calcium.
  • Kale: 1 cup of cooked kale contains approximately 179 mg of calcium.
  • Seeds and Nuts:

Seeds and nuts are a great source of calcium, as well as other important nutrients like protein and healthy fats. Some of the best seeds and nuts for calcium include:

  • Sesame seeds: 1 tablespoon of sesame seeds contains approximately 88 mg of calcium.
  • Chia seeds: 1 tablespoon of chia seeds contains approximately 76 mg of calcium.
  • Almonds: 1/4 cup of almonds contains approximately 96 mg of calcium.
  • Fish and Seafood:

Fish and seafood are another great source of calcium, as well as other important nutrients like omega-3 fatty acids. Some of the best fish and seafood for calcium include:

  • Sardines: 1 can of sardines (3.75 oz) contains approximately 351 mg of calcium.
  • Salmon: 3 oz of canned salmon with bones contains approximately 181 mg of calcium.
  • Shrimp: 3 oz of cooked shrimp contains approximately 40 mg of calcium.
  • Fortified Foods:

Fortified foods are another great source of calcium, as they have been specially enriched with this important mineral. Some of the best fortified foods for calcium include:

  • Tofu: 1/2 cup of calcium-fortified tofu contains approximately 204 mg of calcium.
  • Orange juice: 1 cup of calcium-fortified orange juice contains approximately 349 mg of calcium.
  • Cereal: 1 cup of calcium-fortified cereal contains approximately 100-1000 mg of calcium, depending on the brand.
  • Other Dairy Products:

While milk is the most well-known dairy source of calcium, there are other dairy products that can offer even more of this important nutrient. Some of the best dairy sources of calcium include:

  • Cheese: 1 oz of cheddar cheese contains approximately 204 mg of calcium.
  • Yogurt: 1 cup of plain yogurt contains approximately 300-400 mg of calcium, depending on the brand.
  • Cottage cheese: 1 cup of cottage cheese contains approximately 138 mg of calcium.

How to Incorporate Calcium-Rich Foods into Your Child’s Diet:

Incorporating calcium-rich foods into your child’s diet can be easy and delicious. Here are some tips for boosting your child’s calcium intake:

  • Add leafy greens to smoothies: Adding spinach or kale to a fruit smoothie is a great way to sneak in some extra calcium and other important nutrients.
  • Make a yogurt parfait: Layering yogurt, fruit, and granola in a cup or bowl makes for a tasty and calcium-rich snack or breakfast.
  • Swap out milk for fortified alternatives: If your child cannot tolerate milk or prefers non-dairy alternatives, try fortified soy milk, almond milk, or oat milk instead.
  • Make a fish taco: Grilling or baking fish and serving it in a tortilla with some veggies is a fun and tasty way to add calcium and other important nutrients to your child’s diet.
  • Sprinkle seeds on top of salads: Adding a handful of sesame or chia seeds to a salad is an easy way to boost your child’s calcium intake.

Calcium is an essential mineral that is crucial for building and maintaining strong bones and teeth. While milk is often considered the go-to source of calcium for kids, there are plenty of other calcium-rich foods that offer even more of this important nutrient. Incorporating these foods into your child’s diet can be easy and delicious, and can help ensure that they are getting the calcium they need for optimal growth and development.

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Basmati rice exports skyrocket to INR 12,109 crore in 2022-23, reflecting impressive increase from last year

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rice1
Rice (Representative Image)

India exported basmati rice worth approximately INR 38,524 crore (equivalent to nearly $4.79 billion) during the 2022-23 fiscal year, as per data released by the Kolkata-based Directorate General of Commercial Intelligence and Statistics (DGCIS). This marks a significant increase of about INR 12,109 crore from the previous year. Additionally, when measured in terms of rupee value, the exports of this long-grained aromatic rice were approximately 45.84% higher in the 2022-23 fiscal year compared to the previous one.

DGCIS data reveals that in the fiscal year 2021-22, India exported roughly 39.47 lakh metric tonnes (LMT) of basmati rice, valued at INR 26,415 crore (approximately $3.47 billion). The export figures for the following fiscal year, 2022-23, show that the country shipped about 45.61 lakh metric tonnes of basmati rice, reflecting a notable increase of about 6.14 LMT (15.55%) from the previous year.

According to the DGCIS data, in the fiscal year 2022-23, India exported basmati rice to a total of 149 countries. This represents a decline in the number of countries compared to the previous fiscal year, 2021-22, during which the country sold the commodity to 153 countries.

India’s largest importer of basmati rice in terms of quantity during the 2022-23 fiscal year was Iran, purchasing approximately 9.98 LMT. Following closely behind was Saudi Arabia at 9.54 LMT, with Iraq ranking a distant third at 3.64 LMT.

Among the other significant importers of Indian basmati rice in the 2022-23 fiscal year were the United Arab Emirates (3.15 LMT), Yemen Republic (2.89 LMT), the United States of America (2.04 LMT), Kuwait (1.56 LMT), the United Kingdom (1.43 LMT), Oman (1.12 LMT), and Jordan (1.05 LMT).

When measured in terms of rupee value, the largest buyer of Indian basmati rice during the 2022-23 fiscal year was Saudi Arabia, purchasing the commodity for approximately INR 8,362.25 crore. Following closely behind was Iran, paying INR 7,838 crore, with Iraq ranking third at INR 3,032 crore. The United Arab Emirates (INR 2,689.1 crore) and Yemen Republic (INR 2,473 crore) were also significant buyers.

In addition to the aforementioned buyers, other significant purchasers of Indian basmati rice in terms of value during the 2022-23 fiscal year were the United States (INR 1,920 crore), Kuwait (INR 1,276 crore), the United Kingdom (INR 1,109 crore), Oman (INR 1,013 crore), and Jordan (INR 934 crore).

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Tata Tea Gold Care launches heartwarming #MyTurnToCare campaign for Mother’s Day

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tatatea
To provide customers with a memorable experience, the brand intends to gift them a personalized tea pack that is specially curated and features a photograph of the customer with their mother in front of a Tata Tea Gold Care pack.

For this Mother’s Day, Tata Tea Gold Care, a premium brand under Tata Tea’s diverse portfolio, is taking a unique approach to celebrate maternal love. With its new campaign #MyTurnToCare, the brand seeks to emphasize the innate and authentic care that only a mother can provide. This is an unprecedented move in the Tea industry and reflects the brand’s commitment to capturing the essence of motherhood in a meaningful way. It is sure to strike a chord with customers who value the emotional connect that the brand represents.

To provide customers with a memorable experience, the brand intends to gift them a personalized tea pack that is specially curated and features a photograph of the customer with their mother in front of a Tata Tea Gold Care pack. This gesture aims to celebrate the bond between a mother and child, while also providing customers with a personalized touch. It is a unique way to connect with customers and create a lasting impression of the brand.

The personalized tea pack will not only feature a photograph but also a heartfelt message dedicated by the customer to their mother. The brand has planned to create 1000 such unique tea packs, each one customized for the specific customer. This personalized touch will enable customers to convey their emotions and make the gift even more special for their mother. It is an exclusive offering that showcases the brand’s commitment to creating an emotional connection with its customers.

The brand’s limited edition packs are the first of their kind and are designed to celebrate the authentic and natural bond between a mother and child, while also reinforcing the brand’s ‘care’ proposition. Tata Tea Gold Care, which is a unique blend of valley-grown teas, is infused with the goodness of five natural ingredients – Tulsi, Ginger, Brahmi, Cardamom, and Mulethi, which make it an ideal choice for promoting overall well-being. This blend is the perfect representation of the brand’s commitment to providing care in every cup of tea, and the limited edition packs are a testament to that.

In anticipation of Mother’s Day, the brand has launched a dedicated microsite where interested participants can submit their photograph and a special message for their mother. The first 1000 entries received on the microsite will be selected for a personalized pack of Tata Tea Gold Care. These unique packs will be directly delivered to the customer’s home within 2-4 weeks of submission. The brand’s initiative encourages customers to share their personal stories and celebrate their relationship with their mother, while also providing them with a chance to experience the brand’s care proposition in a personalized way.

In an effort to increase the campaign’s reach, the brand has partnered with notable social media influencers, including popular film and television celebrities such as Kajal Aggarwal, Sameera Reddy, Anushka Sen, Jannat Zubair, and Saloni Gaur. These influencers will use their social media platforms to promote the initiative among their followers and friends. The brand’s collaboration with these influencers will help to increase awareness and interest in the campaign, while also providing an opportunity for the brand to connect with a wider audience.

This initiative is a groundbreaking move within the tea industry as a major brand is utilizing breakthrough printing technology to curate personalized packs at a significant scale. Although custom packaging has been a popular mode of brand communication, this is the first time a major tea brand is executing this kind of initiative. To bring this innovative concept to life, the brand has partnered with design firms Tree Designs and Trigon Digipack Private Limited. This cutting-edge printing technology ensures that the personalized packs are delivered in a timely manner and of high quality, providing customers with a unique and memorable experience that sets the brand apart.

Tree Designs and Trigon Digipack Private Limited were instrumental in bringing this campaign to fruition, providing end-to-end execution. They utilized Personalized Variable Data Printing technology to design and deploy the final packs, ensuring that each pack was uniquely personalized for every customer. This innovative technology allowed for the creation of high-quality, visually appealing packs that were customized to the specific needs of each customer. With the help of these design firms, the brand was able to successfully execute this first-of-its-kind initiative within the tea industry.

Speaking about the campaign and its objective, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Gold Care’s campaign celebrates the special mother-child caring bond and highlights the power and stories of these bonds through these photo-personalized tea packs. Each pack is a special tribute and pays homage to the unwavering strength of these mothers whose care is genuine and natural for their child(ren).

At Tata Tea Gold Care, we recognize the importance of engaging with consumers through such disruptive and personalized experiences. Integrating unique variable printing technology is a major undertaking for our brand which prides itself on innovation. We are very excited to collaborate with Trigon Digipack Private Limited and Tree Designs for our Mother’s Day campaign in helping bring alive consumer’s special moments with their mothers. Product packaging is the first and most impactful interaction that consumers have, and we are proud to be at the forefront of innovating this at such a large scale.

Celebrating the genuine and natural ‘care’ that mothers have for their child(ren) is at the core of our Mother’s Day campaign and the same is being celebrated across various consumer touchpoints – be it our creatives across Print, Digital, Social-Media, Outdoor or On-ground activations”.

In order to increase awareness and encourage participation in the initiative, the campaign is being promoted across a variety of channels including Print, Outdoor, Digital and Social-Media platforms. The campaign is being promoted in major cities across the country, including Delhi-NCR, Mumbai, Pune, Kolkata, Bengaluru, Hyderabad, Lucknow, Chandigarh, Patna, and Ranchi. By leveraging these various channels, the brand is able to reach a wider audience and maximize participation in this innovative campaign.

In keeping with the theme of celebrating mothers and their invaluable contributions, the brand will also be hosting interactive on-ground events at Vega City Mall in Bengaluru and DSL Mall in Hyderabad. These events will provide an opportunity for customers to engage with the brand and participate in various activities related to the campaign. The events aim to foster a deeper connection between the brand and its customers, while also reinforcing the brand’s commitment to celebrating and honoring mothers.

On Mother’s Day, customers who visit the malls with their mothers will have the opportunity to interact with the Tata Tea Gold Care stall and create a special photo and message for their moms. These photos and messages will be simulcasted on LED screens throughout the malls, allowing customers to become the face of the campaign and share a special moment with their mothers. This unique on-ground activation not only engages customers in a fun and interactive way, but also allows them to showcase their love and appreciation for their mothers in a meaningful and memorable way.

For customers who visit the mall without their mothers, the brand has come up with a solution. A QR code will direct them to the brand’s WhatsApp bot, where they can still participate by dedicating a special message. These messages will also be simulcasted on the LED screens across the mall, giving all customers the opportunity to engage with the campaign and celebrate the special bond they share with their mothers, even if they are not physically present with them.

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Rukart and SBI team up to make ‘Subjee Cooler’ purchase more accessible with hassle-free loans

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Rukart has diversified its product line to encompass portable and mobile models as well. (Representative Image)

Rukart, an agritech firm, has teamed up with SBI to assist potential customers in obtaining simple loan options for purchasing their flagship product, the “Subjee Cooler.” This cold chain storage system, which was developed in May 2019, requires a mere 20 liters of water per day to operate and can increase the shelf life of fruits, flowers, and vegetables by 4-6 days.

Each unit of the Subjee Cooler has a storage capacity of 100 kg and is priced at INR 50,000.

Rukart receives mentorship from the Powering Livelihoods program, which is a collaboration between the Council On Energy, Environment and Water (CEEW) and Villgro Innovations Foundation.

In a statement, Rukart announced its partnership with State Bank of India (SBI), the country’s biggest bank, with the goal of alleviating distress sales among small and marginal farmers as well as retailers.

According to the statement, small and marginal farmers as well as retailers can now purchase Rukart’s Subjee Cooler more easily through SBI’s affordable EMIs.

Over the course of the last four years, Rukart has installed over 1,000 Subjee Coolers in ten different states throughout India, including Assam, Meghalaya, Nagaland, Bihar, Jharkhand, Odisha, Chhattisgarh, Maharashtra, Karnataka, and Telangana, as per the statement.

Rukart reportedly generated approximately INR 63 lakh in sales during its first year of operation by selling 126 Subjee Coolers in Maharashtra.

According to Dinesh Kumar Jha, AGM of SBI Solapur in Maharashtra, the bank has partnered with Rukart, a company committed to reducing carbon footprint through their innovative solutions.

“The partnership will help bridge the gap between the financial and agricultural sectors, resulting in greater financial inclusion and a more sustainable and prosperous rural sector,” he said.

According to Sharayu S Kulkarni, Co-Founder of Rukart, this partnership will help farmers and retailers adopt cold chain solutions based on clean energy.

“Our Subjee Cooler is user-friendly. It can be installed at farm gates/retail outlets without requiring any external power,” Kulkarni said.

Rukart has diversified its product line to encompass portable and mobile models as well.

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PhonePe’s Pincode app sees rapid adoption in Bengaluru, crosses 50K installs within a month of launch

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Pincode's app was launched on the ONDC platform in April, and now the company's leadership team intends to attract small merchants to the ecosystem. (File photo)

PhonePe’s ONDC app Pincode, which was launched just a month ago, has reportedly exceeded 50,000 installations in Bengaluru. The platform is also processing over 5,000 orders daily, indicating its increasing popularity in the city and strong customer preference.

According to Pincode, the app is being widely used by customers in Bengaluru to purchase everyday necessities such as groceries and food. The startup’s success is largely due to its efforts to promote local businesses and connect them with their customers, as well as providing convenient features such as doorstep delivery, discounts, and easy refunds and returns. As a result, the platform has gained popularity among consumers in the city.

Pincode’s app was launched on the ONDC platform in April, and now the company’s leadership team intends to attract small merchants to the ecosystem. Their goal is to create sustainable employment opportunities, thus contributing to the economic growth of the community.

Read More: PhonePe expands e-commerce portfolio with Pincode, a hyperlocal app on Open Network

Commenting on the 50,000+ installs, Lalit Singh, General Manager, Pincode said, “The strong customer preference we are seeing for the Pincode app is a testament to the seamless and convenient shopping experience we offer.”

In addition, he stated that the ONDC platform has proven to be a game changer for local businesses in India. As an app, Pincode is dedicated to improving the shopping experience for its users by continually expanding its selection of stores and adding new categories to the platform.

Pincode has announced its plans to expand to other cities in India in the near future. The company aims to make its app available to more customers across the country.

PhonePe has been actively making new launches and sharing business updates lately. In line with its major competitor Paytm, the company recently introduced a new feature called UPI Lite. This feature enables users to initiate low-value payments below INR 200 from their UPI Lite account without requiring a PIN.

Pincode is a buyer-centric app offered by PhonePe that operates on a hyperlocal model. Its primary focus is to list retailers and kiranas in order to benefit local consumers. Meanwhile, for ONDC, the process of aggregating local sellers with potential customers is only the beginning. This explains why more and more companies are turning to this platform as they recognize its potential to revolutionize the local commerce ecosystem.

ONDC is a government-backed platform that enables networks, and it has received positive feedback from the buyer-seller community. The platform recently announced a remarkable 500-fold increase in its daily transactions, highlighting its rapid growth and increasing popularity among users.

Moreover, ONDC has experienced exponential growth within a span of just five months. In January, the platform had only 800 retail merchants, but that number has now risen to an impressive 35,000, marking a remarkable 4,275% increase. Furthermore, ONDC has expanded its presence across 230 cities, up from 85 cities at the beginning of this year.

Read More: ONDC achieves 25-fold growth in 2 months, surpasses 5,000 daily orders in food and grocery categories

The Indian government has been advocating for companies to join the ONDC network for a while now. In a recent statement, the government reiterated its call for companies to join the network, emphasizing that they should do so through their primary platforms instead of using any subsidiary app.

Read More: ONDC not meant to be a threat to any industry, says DPIIT Secretary

In addition, ONDC has seen a significant rise in its daily rides since it introduced mobility services between two cities. Currently, the platform reports 35,000 rides per day between Kochi and Bengaluru.

Axis Bank is set to launch its own ecommerce platform on ONDC, following in the footsteps of PhonePe. Initially, the platform will focus on selling groceries and then gradually expand to other segments, according to reports.

Read More: Axis Bank follows PhonePe’s lead, set to launch ecommerce platform on ONDC

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Magicpin records exceptional multi-fold growth in daily orders on ONDC in just five weeks

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Magicpin (Representative Image)

Magicpin, a hyperlocal startup, reported on Friday that it achieved a remarkable 200-fold surge in daily orders, amounting to 20,000 per day, in just five weeks of joining the government-supported Open Network for Digital Commerce (ONDC).

Magicpin announced that it had accomplished 20,000 daily orders on the ONDC platform during the week ending May 7th.

Anshoo Sharma CEO and Co-Founder of Magicpin said, “Within the first four weeks of joining ONDC, magicpin scaled from 100 to 10,000 orders a day. In the fifth week, we saw a massive leap to 20,000 daily orders. This represents a 200-fold growth in ONDC’s daily orders through magicpin. We are thrilled to take the network to another level by enabling customers to shop at their favourite local businesses or other retailers on ONDC.”

Magicpin exceeded expectations as the number of orders doubled through its own buyer app and via the buyer apps of several platforms such as Paytm, Phonepe’s Pincode, and Meesho.

“This milestone reflects our collaboration with the ONDC team and the combined relentless efforts to provide the best local discovery and rewards platform for the customers,” Sharma said.

Read More: Magicpin becomes largest restaurant aggregator on ONDC, fulfilling 10,000 daily orders

According to Magicpin, they are currently in the process of creating a Software-as-a-Service (SaaS) platform for the Open Network for Digital Commerce (ONDC) initiative. The objective of this platform is to provide small and medium enterprises (SMEs) with their technology stack, which includes digital payment tools, customer engagement tools, and loyalty programs. This technology will allow SMEs to effectively compete with bigger players in the market.

“This initiative is expected to drive greater adoption of digital commerce among small businesses,” the statement said.

The company expanded its services to several other buyer apps, including Paytm, Spice Money, Mystore, Craftsvilla, and Meesho.

PhonePe had recently announced its Pincode initiative, which will be leveraging magicpin’s last-mile connectivity on ONDC, the statement said.

Read More: PhonePe expands e-commerce portfolio with Pincode, a hyperlocal app on Open Network

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