Surprise and impress your dad this Father’s Day with these 5 delectable and nutritious breakfast creations!

To Try

By

-

June 17, 2023

Father’s Day is a special occasion that celebrates the incredible bond between fathers and their children, honouring the love, guidance, and support they provide throughout our lives. This Father’s Day, instead of the usual gifts, why not surprise your dad with a healthy and delicious breakfast that will show him just how much you care?

Breakfast is often referred to as the most important meal of the day, and it sets the tone for a memorable celebration. This year, let’s veer away from the conventional, sugar-laden options and embrace a healthier approach. We have curated a collection of five nutritious and easy-to-make breakfast recipes that will impress your dad while nourishing his body and soul.

Chia Pudding:

Start your dad’s day on a delightful note with creamy and nutritious chia pudding. Chia seeds are packed with omega-3 fatty acids, fiber, and antioxidants, making them a perfect addition to any breakfast. Simply combine chia seeds with his favorite milk (dairy or plant-based), sweeten it with a touch of honey or maple syrup, and refrigerate overnight. In the morning, top the pudding with fresh berries, nuts, or a sprinkle of cinnamon for an added burst of flavor.

Besan Cheela:

Give your dad a protein-packed start to his day with besan cheela, a savory pancake made from chickpea flour. Besan is gluten-free and rich in fiber and nutrients. To prepare the cheela, mix besan with water and add a pinch of salt, turmeric, and spices like cumin and coriander. Heat a non-stick pan, spread the batter, and cook until golden brown on both sides. Serve it hot with chutney or yogurt for a satisfying and flavorful breakfast.

Chana Chaat:

For a tangy and protein-rich breakfast, whip up a refreshing chana chaat. This flavorful dish combines boiled chickpeas, fresh vegetables, and a medley of spices. In a mixing bowl, combine chickpeas, diced tomatoes, onions, cucumber, and chopped coriander. Season it with chaat masala, roasted cumin powder, and a squeeze of lemon juice. Toss well and garnish with sev for an extra crunch. This vibrant chaat is sure to impress your dad’s taste buds.

Uttapam:

Bring the flavors of South India to your dad’s breakfast table with uttapam. Uttapam is a savory pancake made from fermented rice and lentil batter. To make uttapam, pour the batter onto a hot griddle and sprinkle chopped onions, tomatoes, and coriander leaves on top. Cook until golden brown on both sides. This wholesome and delicious breakfast option can be served with coconut chutney or sambar for an authentic South Indian experience.

Veg Sandwich:

If your dad prefers a classic breakfast option, a hearty and nutritious veg sandwich is the way to go. Layer whole-grain bread with fresh vegetables like cucumber, tomatoes, bell peppers, and lettuce. Add a spread of hummus or avocado for extra creaminess and flavor. Customize it with his favorite condiments and herbs, like mustard, basil, or oregano. This simple yet satisfying sandwich will provide a good balance of carbohydrates, fiber, and vitamins to kick-start his day.

Final Thoughts:

This Father’s Day, surprise and impress your dad with these delectable and nutritious breakfast creations. By opting for healthier options, you not only show your love and appreciation but also contribute to his overall well-being. These recipes are easy to make and incorporate nutritious ingredients that will energize and nourish your dad, setting the stage for a memorable and enjoyable day together. So, roll up your sleeves, get into the kitchen, and make this Father’s Day a truly special one with a breakfast that will leave a lasting impression.

Move over mango pickle: Discover a new level of flavor with these 5 irresistible non-veg pickles from across India

To Try

By

SnackTeam

-

June 17, 2023

0

Indian cuisine is renowned for its vibrant flavors and diverse range of dishes. One aspect of Indian culinary culture that often gets overlooked is the art of pickling.

Pickling is an ancient technique used to preserve food and enhance its flavor. In Indian cuisine, pickles are made by marinating fruits, vegetables, or meats in a mixture of spices, oil, and vinegar. The pickling process allows the flavors to meld together, creating a harmonious blend that intensifies over time.

Pickles, or achaar as they are known in Hindi, play a significant role in Indian cuisine, adding a burst of tangy, spicy, and sometimes sweet flavors to meals. While mango pickle is undoubtedly a favorite, there are many other non-vegetarian pickles across India that deserve recognition. In this article, we will explore five irresistible non-veg pickles from different regions of India that will take your taste buds on an unforgettable journey.

Punjabi Murgh Achar:

Punjab, a state in northern India, is known for its rich and robust flavors. Punjabi Murgh Achar is a chicken pickle that perfectly showcases the culinary expertise of this region. Tender pieces of chicken are marinated in a blend of aromatic spices like cumin, coriander, and mustard seeds, along with tangy lemon juice and vinegar. The chicken absorbs the flavors of the spices, resulting in a pickle that is both spicy and tangy. Punjabi Murgh Achar is best enjoyed with roti or naan, adding a burst of flavor to any meal.

Khasi Smoked Pork Pickle:

In the northeastern state of Meghalaya, the Khasi community has perfected the art of smoking meat. Khasi Smoked Pork Pickle is a prime example of their culinary expertise. Succulent pieces of pork are smoked over a wood fire, infusing them with a distinct smoky flavor. These smoked pork pieces are then marinated in a mixture of spices and oil, creating a pickle that is savory, spicy, and packed with umami. Khasi Smoked Pork Pickle is a delicacy that showcases the unique flavors of the northeast and pairs well with rice or roti.

Gosht ka Achaar:

Gosht ka Achaar, or mutton pickle, is a popular delicacy in the state of Rajasthan. Known for its royal heritage and rich cuisine, Rajasthan offers a pickle that is fit for kings. Tender pieces of mutton are slow-cooked in a mixture of spices, including fennel seeds, ginger, and garlic. The mutton absorbs the flavors of the spices, resulting in a pickle that is rich, aromatic, and full of depth. Gosht ka Achaar is traditionally served with bajra roti or as an accompaniment to biryanis, adding a touch of royalty to any meal.

Prawn Balchao:

The coastal state of Goa is famous for its seafood delicacies, and Prawn Balchao is a pickle that captures the essence of Goan cuisine. Balchao refers to a unique blend of spices that is commonly used in Goan cooking. Prawn Balchao combines succulent prawns with a fiery and tangy spice blend made from red chilies, vinegar, and tamarind. The prawns soak up the flavors of the spices, resulting in a pickle that is spicy, tangy, and deeply flavorful. Prawn Balchao is a must-try for seafood lovers and pairs well with rice or crusty bread.

Chicken Vindaloo Pickle:

Chicken Vindaloo is a classic Goan dish that has gained popularity worldwide. This spicy and tangy curry has been transformed into a pickle, offering a new way to experience its incredible flavors. The Chicken Vindaloo Pickle features tender pieces of chicken marinated in a mixture of spices like cumin, coriander, and cloves, along with vinegar and tamarind. The chicken absorbs the rich and tangy flavors, resulting in a pickle that is bold, aromatic, and deeply satisfying. Chicken Vindaloo Pickle is a versatile condiment that can be enjoyed with rice, bread, or even as a topping for sandwiches.

Final Thoughts:

Indian cuisine never fails to surprise and delight with its incredible variety of flavors. While mango pickle holds a special place in our hearts, the world of non-veg pickles in India is equally enticing. From the tangy and spicy Punjabi Murgh Achar to the smoky and savory Khasi Smoked Pork Pickle, these five irresistible non-veg pickles from across India showcase the culinary diversity of the country. Whether you’re a fan of chicken, pork, mutton, prawns, or even Vindaloo curry, these pickles offer a unique and delicious way to elevate your meals.

Party like a pro: 10 insanely clever cocktail hacks to amaze your drinking buddies this weekend!

Drinks & Cocktails

By

SnackTeam

-

June 17, 2023

0

Once again, you find yourself hosting a gathering of friends, seeking to create a memorable evening of drinks and laughter. However, you may feel limited by the contents of your alcohol cabinet and your lack of mixology skills. Fear not! We have compiled a list of 10 ingenious cocktail hacks that will elevate your at-home bartending game and leave your friends in awe of your skills. With these tricks up your sleeve, you’ll be hailed as a cocktail-concocting genius.

First Things First: Find the Golden Drink Ratio

To impress your friends with your mixology prowess, start with the basics: ratios. When you’re without a recipe or creating your own drink, the 2:1:1 ratio is a foolproof formula for achieving a well-balanced cocktail. This means using 2 parts alcohol, 1 part sour component (such as citrus juice), and 1 part sweet element (such as simple syrup or a flavored liqueur).

Wake Up Your Tastebuds by Rimming Glasses with Fresh Herbs

Move beyond the usual salt or sugar rim and elevate your cocktails by rimming glasses with a mixture of finely chopped herbs and salt or sugar. Choose herbs that complement the flavors of your cocktail and moisten the rim of the glass with citrus juice or liquor before dipping it into the herb mixture. This simple trick adds a burst of fresh and aromatic flavors to every sip.

Heat Things Up by Flaming an Orange Peel

One of the most captivating tricks used by bartenders is flaming an orange peel. This not only adds a touch of showmanship but also imparts a zesty citrus flavor to your cocktail. Choose a fresh orange with vibrant skin, as older oranges may not yield as much flavor or create an impressive flame. Follow a step-by-step guide to master the art of flaming an orange peel and dazzle your guests.

Sweeten Things Up with Preserves & Jam

If you don’t have time to make simple syrup or want to experiment with different flavors, reach for a tablespoon of preserves or jam instead. Whether it’s peach champagne jam in your sparkling Prosecco, marionberry jam in your mojito, or jalapeño jam in your margarita, these sweet spreads add a delightful twist to your cocktails. The possibilities are endless, and preserves are the new secret ingredient to elevate your libations.

Use Mason Jars as Cocktail Shakers

Not everyone has a cocktail shaker at home, but fear not—mason jars make an excellent substitute. The thick glass of a mason jar allows you to shake your drink vigorously while keeping it cold. Simply add your ingredients and ice to the jar, screw on the lid tightly, and shake away. You can even set up a DIY cocktail bar with individual mason jars for each guest, adding an interactive element to your party.

Use a Rolling Pin to Muddle & Crush Ice

Muddling fruits and herbs in cocktails releases their flavors and aromas. If you don’t have a dedicated muddler, the handle of a rolling pin works just as well. Gently press the herbs and fruits to avoid bitterness and take your time to extract the desired flavors. Additionally, you can use your rolling pin to crush ice by placing it in a bag and pounding away. A cast iron pan also works wonders for crushing ice.

Turn Your Old Wine into Punch

Don’t let leftover wine go to waste or restrict its use to cooking. Instead, transform it into a crowd-pleasing fruity cocktail known as sangria. With just a few additional ingredients, you can create a refreshing and vibrant punch that will impress your guests. Even if you’re short on time, there are quick recipes available that allow you to prepare a delicious sangria in under 5 minutes.

Infuse Your Liquor with Flavor

Infusing alcohols and syrups can take your cocktail options from ordinary to extraordinary. From jalapeño-infused vodka to strawberry-infused rum, the possibilities are endless. Experiment with different flavors and create unique infusions that add depth and complexity to your drinks. Candy-inspired infusions, such as vodka infused with Lemonheads or Skittles, provide a delightful twist. Herb-infused simple syrup is also a versatile ingredient that can elevate various cocktails.

Make Some Edible Shot Glasses

Elevate the experience of taking shots by serving them in edible shot glasses. Imagine sipping Baileys from a toasted marshmallow shot glass or enjoying a White Russian from a chocolate chip cookie shot glass. The creative possibilities are endless and sure to impress your drinking buddies. While some ideas may seem unconventional, such as a meatball shot glass, feel free to experiment and share your unique creations.

Make Your Own Fresh Grenadine

Grenadine, a tart and sweet syrup with a deep red color, is a common ingredient in many cocktails. Unfortunately, store-bought grenadine often contains artificial ingredients. Take matters into your own hands and make your own fresh grenadine with pomegranate juice. This simple DIY recipe ensures a more authentic and flavorful addition to your favorite cocktails, such as the tequila sunrise or sea breeze.

Final Thoughts:

Armed with these cocktail hacks, you can confidently host gatherings and impress your friends with your newfound mixology skills. Whether it’s through balancing flavors, adding unique twists, or creating an immersive experience, these tricks will elevate your at-home cocktail game. So, gather your ingredients, shake, stir, and sip your way to becoming the ultimate cocktail aficionado. Cheers to unforgettable evenings with friends and the joys of creative mixology!

Unilever to acquire popular frozen yogurt brand Yasso, bolstering presence in North America

News

By

SnackTeam

-

June 16, 2023

0

Unilever has released an official statement confirming its decision to purchase Yasso Holdings, Inc., a prominent American brand celebrated for its top-notch frozen Greek yogurt products.

Founded in Boston in 2009 by childhood friends Amanda Klane and Drew Harrington, Yasso has positioned itself as an innovator in the world of convenient frozen treats. The company has gained widespread recognition for its outstanding range of delicious yet low-calorie offerings, offering a guilt-free indulgence for consumers.

Unilever’s acquisition of Yasso is in line with the strategic focus on premiumization by its Ice Cream Business Group. With this addition, Yasso will join a prestigious portfolio that already features renowned brands such as Ben & Jerry’s, Magnum, and Talenti.

Yasso’s product offerings directly address the growing demand in North America for convenient, healthier, and indulgent frozen snacks. The existing range of Yasso products is specifically crafted to meet this demand, with each product containing fewer than 150 calories.

Matt Close, President Ice Cream Unilever said, “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”

“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Amanda Klane and Drew Harrington, Co-Founders, Yasso.

Craig Shiesley, CEO Yasso said, “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”

Salud targets Indian market with new gin collection and expansion strategies

News

By

SnackTeam

-

June 16, 2023

0

The exclusive series of 600 bottles of Salud Cusp London Dry Gin will have its initial release in Goa, followed by Karnataka.

Salud, a renowned lifestyle beverage brand, has recently unveiled its latest addition to its gin collection, marking another significant step in the company’s ongoing journey of product diversification and market expansion. Ajay Shetty, the esteemed CEO of Salud, has outlined an ambitious roadmap for the future, highlighting their strategic objective of establishing a robust presence in 12–18 states nationwide. Furthermore, they aspire to embark on exciting ventures into four untapped international markets within the next 2-3 years.

Presently, Salud distributes its products to three international markets and has successfully established its presence in five states within the country.

Salud specializes in the spirit-based ready-to-drink (RTD) category, offering a range of six SKUs in this segment. Furthermore, the brand plans to introduce three additional SKUs later this year. Additionally, Salud will venture into producing small-batch pure spirit products.

In light of the growing demand for convenient and high-quality alcoholic beverages in the Indian market, Salud has recently revealed a $1.5 million investment to support its expansion initiatives. Currently, the company runs a bottling facility in Goa, boasting a capacity of 3.5-4 million liters. This facility primarily focuses on the production of Ready-to-Drink (RTD) beverages, aiming to meet the market’s needs effectively.

Shetty disclosed that Salud is eagerly pursuing expansion and has concrete plans to establish a manufacturing plant in Goa, which will be wholly owned by the company.

“This endeavour will necessitate additional funds. In the next three months, we aim to raise additional funds, targeting an amount twice the sum it had previously raised,” he added.

To date, the company has successfully secured approximately $2 million in funding from various investors, such as Anthill Ventures and several high-net-worth individuals.

Regarding the company’s newest product offering, the CEO stated that the beverage would be produced in the United Kingdom through a collaboration with a local distillery called Spirit of Manchester. This boutique distillery, located in Manchester City, will join forces with the company as part of a joint venture. Emphasizing the company’s commitment to its ready-to-drink segment, which appeals to a wide range of consumers, the CEO mentioned that occasional releases of pure spirit-based products would be introduced in small, limited batches.

The exclusive series of 600 bottles of Salud Cusp London Dry Gin will have its initial release in Goa, followed by Karnataka. This alcoholic beverage boasts a 42 percent alcohol by volume (ABV) and will be offered in a 700 ml volume. In Goa, it will be priced at INR 3450, while in Bengaluru, it will be available for INR 4950.

Presently, the export operations are primarily targeting the Middle East, with a particular emphasis on the United Arab Emirates (UAE). Shetty mentioned that they currently have 11 market deals established in the UAE and are in the final stages of negotiating terms for three additional deals in Southeast Asia.

Since its establishment in 2020, the company has reported a turnover of approximately $1-1.5 million in the fiscal year 2023. Currently, their products are accessible in approximately 1,800 retail outlets spanning across 3-4 states. According to the company, the ready-to-drink (RTD) alcohol market in the country is expected to experience significant growth, with a projected compound annual growth rate (CAGR) of 11.2% from 2022 to 2030.

Ladurée brings the flavors of Paris to Delhi’s DLF Emporio in a captivating new store

News

By

SnackTeam

-

June 16, 2023

0

Ladurée, a globally acclaimed French patisserie, has recently opened its latest location at DLF Emporio. Complementing their divine confections, this new establishment represents their third store in the city, maintaining the same enchanting atmosphere with its eclectic decor and a serene ambiance that truly captures the essence of Paris.

Chandni Nath Israni, Co-Founder and Managing Director of CK Israni Group, said, “We are thrilled to open our doors at DLF Emporio, bringing the enchanting world of Ladurée to DLF Emporio. This expansion showcases our unwavering commitment to sharing exceptional pastries, macarons, and other bespoke offerings with the discerning clientele of New Delhi.”

At the heart of the Ladurée experience lies their unparalleled selection of viennoiseries, meticulously curated to provide a unique taste and texture experience that is characteristic of Ladurée’s culinary artistry.

Alongside the viennoiseries, the venue will present a delightful assortment of Ladurée’s iconic pastries, celebrated for their delightful flavors and impeccable presentation.

In addition to the gastronomic pleasures, Ladurée’s latest establishment will showcase a meticulously curated range of retail and gift items. This enchanting collection will encompass exclusive teas, coffees, delectable confectioneries, and delightful gift sets, ensuring a memorable shopping experience for discerning patrons.

Dominating the QSR space: Domino’s, Pizza Hut and KFC lead the way in India, GapMaps survey shows

News

By

SnackTeam

-

June 16, 2023

0

These well-known establishments have successfully expanded their presence throughout the country, solidifying their positions as leaders in the QSR industry. (Representative Image)

Pizza chains Domino’s and Pizza Hut, along with the fried chicken chain KFC, have been identified as the top three Quick Service Restaurant (QSR) chains in India based on store count, as revealed by a survey conducted by GapMaps, a cloud-based data intelligence platform. These well-known establishments have successfully expanded their presence throughout the country, solidifying their positions as leaders in the QSR industry.

According to the latest Fast Food & Quick Service Restaurant (QSR) Retail Network Report in India for 2023, Domino’s has secured the top spot with its impressive store network. With over 1,500 locations spread across India, Domino’s outshines its competitors. What sets Domino’s apart is its widespread presence in the country, as it manages to have at least one store in nearly all of the 86 cities with a population exceeding one million residents. Additionally, Domino’s has made its mark in 211 cities with a population of over 500,000 residents, further solidifying its dominance in the Indian market.

In the QSR segment, Pizza Hut closely follows Domino’s with a strong presence at 787 locations throughout India. This impressive number of outlets positions Pizza Hut as the second-largest store network in the country, showcasing its competitive standing in the market.

Following closely behind Pizza Hut, the fried chicken chain KFC secures its position on the list with an impressive presence at 769 locations across India. This substantial number of outlets establishes KFC as a prominent player in the QSR segment, further contributing to the brand’s popularity and reach in the Indian market.

The comprehensive report monitors and analyzes the store counts and market penetration of 13 prominent QSR and fast food brands across a vast network of 6,000 locations throughout India. This extensive coverage provides valuable insights into the market presence and reach of these brands, offering a comprehensive overview of the QSR industry in the country.

Other notable brands, such as Wow! Momo and McDonald’s, also boast significant store networks, with each brand maintaining a presence at more than 500 locations.

With the exception of Domino’s, the report reveals that the brands under observation lack established store networks in tier 2 cities, which include cities with populations ranging from 500,000 to 1 million residents.

In cities with less than 5 lakh residents, the store networks of the tracked brands are relatively limited. Typically, these smaller cities only have stores present if there is an additional significant driver of sales beyond the local residents, such as a major passing highway, a tourist precinct, or a satellite/commuter city.

GapMaps, an Australian company established in 2013, specializes in providing businesses with expert guidance for optimal location decisions. Through its advanced platform, GapMaps Live, the company seamlessly incorporates up-to-date socio-demographic, economic, customer, and competitor intelligence. With a global presence, GapMaps Live operates in 23 countries and serves over 500 clients from various sectors including fast food, cafes, health and fitness, and more.

Raptee propels the future of electric motorcycles with grand opening of its first manufacturing plant in Chennai

News

By

SnackTeam

-

June 16, 2023

0

Raptee, a premium electric motorcycle startup, has recently unveiled its maiden manufacturing factory in Chennai. This state-of-the-art facility, spanning across 3 acres, will be dedicated to the production of their highly anticipated EV motorcycles, set to hit the market later this year. Additionally, the campus will house the majority of Raptee’s skilled Research and Development team, fostering seamless collaboration and innovation within the company.

Raptee intends to make an investment of INR 85 crore in a new plant with an annual capacity of 1 Lakh units. This facility will serve as Raptee’s main production plant for the next 24 months. The company aims to hire 470 individuals to handle manufacturing and drive further design innovation in their highly anticipated motorcycles. The plant will feature a cutting-edge research and development center with advanced development and testing facilities to support future product development. Additionally, the manufacturing plant will include a specialized battery pack assembly line.

Speaking about the newly setup plant, Dinesh Arjun, Co-Founder CEO, Raptee, said “This is a huge leap forward for us. We are at an inflection point where we move from a small R&D outfit to becoming a full blown OEM and we’ve identified the perfect property to maintain the balance for the years to come. We’ve been very particular about having the R&D and Manufacturing teams in the same campus to improve collaborations in this extremely crucial period for the company and that meant the entire property will need to be inside the City. This facility ticks all those boxes and will help service our customers better.”

The centrally located property was inaugurated by Shaji Koshy, Former Sr.Vice president at Royal Enfield and an advisor to Raptee.

Commenting on the factory opening, Shaji Koshy, Former Senior VP, Royal Enfield, said, “I am extremely happy that such young minds from Chennai have been able to develop a remarkable product and I really want to support this team who has a potential to create a big impact in the EV landscape in India and Globally. Its an honour and happy moment for me to be inaugurating the new facility for Raptee, which is now moving from their small R&D centre to a full fledged OEM facility and I wish they run out of capacity very soon in this facility.”

Jayapradeep Vasudevan (JP), Chief Business Officer, Raptee, said, “This move is a big motivation for the entire team at Raptee as the new facility houses a dedicated block for the Admin and R&D, which provides a much better working ambience for our team to enjoy and contribute to the growth journey of Raptee. This facility is big enough to cater to the growing size of our team for the next two years. From a manufacturing capacity standpoint, it also gives us enough flexibility to meet the customer demand from the time of launch. The fact that the families of our team attended the inauguration reiterates the commitment of our team and their families’ support towards the success of Raptee. At this moment, as a team we are really happy and proud that we are progressing towards delivering a world class EV motorcycle and customer experience to become a Premium EV brand.”

The concept of Raptee was born in 2019 with the sole intention of democratizing electric mobility in India. Looking back, it wasn’t known how things would pan out at that time, but the founders had a clear vision of making a difference. Their goal was to transform the contemporary concept of motorcycling in today’s time and create a change that would merge innovation and sustainability. Their expertise lied in mindful innovation, and thus Raptee, a full stack electric motorcycle startup with a strong technical moat, came into existence.

The company was founded by four engineers from Chennai, who had previously worked at Tesla and Wipro. Their aim was to introduce a no-compromise electric motorcycle to an EV market dominated by scooters. They embarked on a mission to craft a motorcycle that went beyond being just an EV. They envisioned an augmented machine that incorporated an adaptive machine-learning algorithm, providing riders with a unique and personalized experience. With a team consisting of over 60 members, Raptee boasted a portfolio of 32 patents, and they continued to work towards creating a no-compromise electric motorcycle for consumers in the world’s largest motorcycle market.

Raptee’s primary objective was to offer customers a premium experience through cutting-edge technology products and the dedication of passionate individuals. Their goal was to make mobility smarter and safer for all.

In early 2023, Raptee was awarded a grant of INR 3.27 crore from the Automotive Research Association of India (ARAI), a prominent research and development organization established by the automotive industry and the Government of India. This grant was received as part of the Advance Mobility Transformation & Innovation Foundation’s (AMTIF) Industry Accelerator program, which falls under the Capital Goods Scheme initiated by the Ministry of Heavy Industries, Government of India. The memorandum of understanding (MOUs) were exchanged during a ceremony graced by the presence of Dr. Mahendra Nath Pandey, the Honorable Minister of Heavy Industries, Government of India.

Wholsum Foods expands its success with Millé: A new brand focused on millet-based health foods

News

By

SnackTeam

-

June 16, 2023

0

Wholsum Foods, a health food startup, has recently unveiled its second brand, Millé, in response to the tremendous success of its children’s food line, Slurrp Farm. With Slurrp Farm achieving an impressive turnover of 100 crores in 2023, Wholsum Foods is now expanding its offerings with Millé. This new brand focuses on providing a diverse range of health foods centered around millets, enriched with high levels of plant protein and fiber. Millé aims to cater to customers of all ages who prioritize their well-being. By expertly combining the nutritional benefits of millets, lentils, and legumes, Millé offers an ideal choice for health-conscious individuals looking to elevate their meals with top-quality plant protein.

Following the Covid-19 pandemic, which prompted a heightened focus on well-being, Millé has responded with a delectable and nourishing range of products that cater to health-conscious customers. Their offerings boast a combination of delicious taste and nutritional benefits, featuring high plant protein, fiber, natural ingredients, and minimal sugar content. Millé’s current product lineup encompasses an assortment of options, such as breakfast cereals, pancakes, cake mixes, and gluten-free alternatives for rice and wheat. This extensive selection ensures a diverse range of daily foods and snacks that promote a wholesome lifestyle.

Anushka Sharma, the popular Bollywood actor who has been serving as the brand ambassador for Wholsum Foods and an investor since 2022, recently took to Instagram to provide a glimpse into her hectic lifestyle. Known for her strong support of healthy living and sustainable eating, she emphasized the significance of including Millé in her daily meals. By incorporating Millé into her diet, she maintains an energetic and light lifestyle, manages cravings effectively, and indulges in guilt-free treats.

View this post on Instagram
A post shared by AnushkaSharma1588 (@anushkasharma)

Launched in 2023, coinciding with the UN’s designation of it as the ‘International Year of Millets,’ Millé is an innovative supergrain company actively promoting the consumption of this nutrient-rich, climate-smart grain. Millets require minimal water and are cultivated without the use of fertilizers or pesticides. Collaborating closely with a diverse range of stakeholders, including prominent Indian and international chefs, nutritionists, and farmers, Millé plays a vital role in reintroducing millets, often referred to as the ‘mother of all grains,’ into contemporary food culture.

“Wholsum Foods has consistently brought us delicious millet-based foods over the last 7 years and the company has built a lot of trust. Millé offers the perfect combination of high plant protein and fibre that helps you eat right and live an active, healthy, fulfilled life at any age. We’re are happy to be a part of the millet movement which is bringing this ancient climate-friendly supergrain back to the mainstream,” said Anushka Sharma, Wholsum Foods Investor, and Bollywood Actor.

“Millé is a supergrain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases and an unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient supergrains that are inherently good for you and good for the planet,” said Shauravi Malik and Meghana Narayan, Co-Founders, Wholsum Foods.

Colgate-Palmolive remains optimistic about rural market recovery in India despite economic challenges and slow growth

News

By

SnackTeam

-

June 16, 2023

0

According to Colgate-Palmolive, the urban market in India has shown signs of recovery, while the rural areas are experiencing slower growth. This can be attributed to factors such as inflation, declining incomes, and limited job opportunities. Despite these challenges, Colgate-Palmolive remains optimistic and anticipates a pickup in the rural market during the second half of the year. It’s worth noting that Colgate-Palmolive’s toothpaste is used by every second Indian, highlighting its significant market presence.

“Real incomes have come down and the general level of unemployment in rural India is very high. The impact of inflation on them is very high,” Mukul Deoras, President, Asia Pacific at Colgate-Palmolive, said at the Evercore ISI annual consumer and retail conference.

By volume, the country’s overall toothpaste market was down 2-3% in the March quarter, with marginal growth in urban and mid-single-digit decline in rural markets. “But there is confidence that the rural market, which is lagging, will actually start getting better in the second half of the year, assuming all the other things like monsoon and so on are good,” said Deoras, who is also the chairman of Colgate India.

The company behind the eponymous toothpaste brand said when compared to China, the Indian market has a significantly lower online and modern trade contribution, slower pace of premiumisation and low per-capita consumption. Besides, the annual per-capita consumption of toothpaste in urban India is about 200 grams and 100 grams in villages, lower than nearly 300 grams in China.

“The per-capita consumption in India is very low. And therefore, that in itself strategically is a very big opportunity for us because if we don’t drive per-capita consumption in India, then it’s not going to happen. As market leaders, we have to do everything that we can to drive the per-capita consumption, and that remains our single biggest opportunity,” said Deoras, adding that the company’s market share trend is stable and has started inching up.

NewsHub