As summer arrives, a popular tradition emerges – indulging in bowls of refreshing curd. This chilled dairy delight not only provides a respite from scorching heat but also contributes to our overall fitness. With its lightness on the stomach and ability to elevate our meals, curd becomes an excellent accompaniment. However, some individuals may not appreciate the taste of plain curd. For those seeking alternatives, fruit yogurt and muesli serve as great choices to increase curd consumption. Additionally, for those with a sweet tooth, the addition of honey transforms curd into a delectable treat that is hard to resist. Now, you must be curious about this combination and its effects.
And here are 5 reasons why, honey mixed with curd creates the best combo for several compelling reasons:
Enhances Taste: The combination of honey and curd results in a flavor explosion that tantalizes the taste buds. The natural sweetness of honey perfectly balances the tanginess of curd, creating a harmonious blend that adds a delightful touch to every spoonful.
Immunity Booster: Both honey and curd possess immune-boosting properties. Honey contains antioxidants and antimicrobial compounds that help strengthen the immune system, while curd contains probiotics that support gut health and enhance overall immunity. By combining these two powerhouse ingredients, you create a potent mixture that aids in fortifying your body’s defense mechanisms.
Aids Digestion: Curd is known for its digestive benefits due to its high content of probiotics, which promote a healthy gut flora. When combined with honey, the mixture becomes even more effective in aiding digestion. Honey contains enzymes that assist in breaking down food, making it easier for the body to absorb nutrients and alleviate digestive discomfort.
Packed with Protein: Curd is an excellent source of protein, which is essential for various bodily functions, including muscle repair and maintenance.
Good for the Gut: The combination of honey and curd promotes a healthy gut environment. Curd’s probiotics help restore the balance of beneficial bacteria in the gut, while honey’s prebiotic properties provide nourishment for these beneficial bacteria. The symbiotic effect of these two ingredients creates a favorable environment for gut health, supporting digestion, nutrient absorption, and overall well-being.
Mixing honey with curd not only enhances the taste but also offers a plethora of health benefits. From boosting immunity to aiding digestion, providing protein, and supporting gut health, this combo is a true powerhouse that can be enjoyed as a nutritious snack or incorporated into various recipes for a flavorful and wholesome experience.
Honey, a natural sweetener derived from the nectar of flowers, has long been cherished for its delicious taste and various health benefits. However, the global market for honey has seen an alarming increase in adulterated products, compromising its quality and purity. In a world where food adulteration is rampant, it becomes crucial to choose the right honey that is free from contaminants and offers genuine health benefits. This article aims to shed light on six heavenly varieties of raw honey that can transform your health and taste buds. By opting for these quality raw honey varieties, you can avoid adulterated ones and ensure a truly delightful and beneficial honey experience.
Eucalyptus Honey: The Herbal Delight
Eucalyptus honey is derived from the nectar of eucalyptus blooms and is primarily produced in Australia. It stands out with its distinct herbal flavor and a faint medicinal aroma. Rich in antimicrobial properties, eucalyptus honey offers a range of health benefits. It is a wonderful source of vitamins and minerals, including vitamin C, potassium, and magnesium. Moreover, it is high in antioxidants, which help fight oxidative stress and support overall well-being.
Rapeseed Honey: The Peppery Wonder
Rapeseed honey, also known as Canola honey, is produced when honeybees pollinate high quantities of the rapeseed plant. It has a white or buttery-yellow appearance, a unique cabbage-like scent, and a slightly peppery flavor. Rapeseed honey boasts impressive healing properties, promoting wound and burn healing. It has also been found to shorten the duration of diarrhea and alleviate symptoms of cold and cough. Additionally, it is rich in antioxidants, contributing to its health-boosting qualities.
Jamun Honey: The Dark Amber Elixir
Jamun honey is produced by bees that predominantly feed on Indian blackberries, also known as Jamun. This exquisite honey is harvested in August when the Jamun flowers bloom, primarily in the south Karnataka region. Jamun honey exhibits a dark amber color and is less sweet compared to other varieties. It is prized for its potential to aid in managing diabetes, thanks to its low glycemic index. Furthermore, Jamun honey offers various health benefits, including its antioxidant properties and potential antibacterial effects.
Acacia Honey: The Light and Transparent Gem
Acacia honey is derived from the nectar of the black locust, commonly referred to as the false acacia tree. It is characterized by its light color, often appearing almost transparent. Acacia honey stands out for its strong antioxidant and antibacterial effects, making it a valuable addition to your pantry. This variety of honey has been associated with wound healing properties and may even help with acne management. Its delicate flavor and numerous health benefits make it a popular choice among honey enthusiasts.
Multiflora Honey: A Symphony of Flavors
As the name suggests, multiflora honey is produced naturally by honeybees when they feed on a variety of blooms during the spring season. This type of honey showcases a delightful aromatic aroma, a creamy appearance, and a distinct flavor derived from the diverse floral nectars. Multiflora honey is believed to offer a wide range of health benefits, including relief from cough, cold, fever, throat infections, allergies, skin disorders, gum infections, high blood pressure, and diabetes. Its versatility and therapeutic properties make it a sought-after choice for honey lovers.
Sunflower Honey: The Radiant Yellow Essence
Harvested from sunflower fields in Nagpur, Maharashtra, sunflower honey is a true gem with its vibrant yellow color. It possesses unique qualities that make it a beneficial addition to your diet. Sunflower honey has been associated with potential benefits for stomach and intestine problems, lung and renal ailments, and particularly heart and blood vessel diseases. With its distinct taste and health-enhancing properties, sunflower honey is a valuable option for those seeking a holistic approach to well-being.
Final Thoughts:
Choosing the right honey is paramount to ensure you reap the genuine health benefits and savor the delightful flavors it offers. With honey adulteration on the rise, it is essential to be vigilant and opt for quality raw honey varieties. The six heavenly raw honey varieties discussed in this article, including eucalyptus honey, rapeseed honey, jamun honey, acacia honey, multiflora honey, and sunflower honey, provide an authentic honey experience, free from adulteration. By embracing these raw honey varieties, you can sweeten your life, transform your health, and indulge in the pure essence of nature’s golden gift. Say no to fake honey and embark on a journey of taste and well-being with these exquisite raw honey varieties.
Are you ready to toast to your favorite TV shows in the most epic way possible? Get ready to raise your glass and embark on a boozy adventure through the realm of television spin-off drinks! These tantalizing libations take inspiration from beloved series like Game of Thrones and Breaking Bad, delivering flavors that will leave your taste buds in awe. Whether you fancy a sip of the iconic Game of Thrones Scotch or a refreshing Breaking Bad Beer, these TV-inspired beverages are about to take your drinking experience to a whole new level. Get ready for a taste sensation that will have you exclaiming, “Cheers to the small screen!”
The Simpsons Duff Beer: Inspired by the long-running animated series, The Simpsons, Duff Beer is a beloved spin-off drink that brings the fictional beer from the show to life. This lager-style beer captures the essence of the iconic Springfield brew, complete with its vibrant yellow color and distinct taste. With its witty branding and a hint of nostalgia, cracking open a can of Duff Beer is like stepping into the animated world of Homer, Marge, and their mischievous children.
Peaky Blinders Irish Whiskey: Paying homage to the gritty British period crime drama, Peaky Blinders, this spin-off whiskey captures the spirit of the notorious Shelby family. Crafted with precision and intensity, this Irish whiskey reflects the show’s dark and complex themes. With its rich caramel notes, smooth finish, and a touch of smokiness, sipping on Peaky Blinders Irish Whiskey is like joining Tommy Shelby and his gang in the dimly lit streets of Birmingham.
Breaking Bad ‘Heisenberg’ Blue Ice Vodka: Inspired by the hit TV series Breaking Bad, this spin-off vodka embraces the infamous alias of Walter White, ‘Heisenberg,’ and his signature blue methamphetamine. Crafted with the highest quality ingredients, this premium vodka boasts a crystal-clear appearance, but it’s the subtle blue hue that pays homage to the show’s notorious drug. With its smooth and clean profile, sipping on ‘Heisenberg’ Blue Ice Vodka is like taking a journey through the gripping world of chemistry and crime.
Game of Thrones Single Malt Scotch Whiskey: Designed to transport fans to the medieval fantasy world of Westeros, this spin-off scotch whiskey is a tribute to the epic series, Game of Thrones. Crafted by renowned distilleries, each bottle represents one of the iconic houses from the show, such as House Stark or House Lannister. With its complex flavors, ranging from smoky and peaty to fruity and rich, this single malt scotch whiskey captures the essence of the Seven Kingdoms, allowing fans to savor the spirit of their favorite characters.
Pawtucket Patriot Ale from Family Guy: Straight from the fictional town of Quahog, Rhode Island, comes the Pawtucket Patriot Ale, a spin-off beer inspired by the animated sitcom Family Guy. With its humorous branding and witty references, this American-style ale embodies the irreverent and offbeat nature of the show. Sip on this refreshing brew, and you’ll feel like you’re sitting in The Drunken Clam, sharing laughs with Peter Griffin and his eccentric gang of friends.
The Walking Dead Blood Red Blend Wine: This spin-off wine takes inspiration from the thrilling post-apocalyptic series, The Walking Dead. With its deep, dark red color reminiscent of blood, this bold and intense blend captures the essence of survival and suspense. The complex flavors of blackberries, dark chocolate, and spices create an immersive sensory experience, transporting fans to the world of walkers and relentless struggles for survival.
Outlander Wine Collection: Inspired by the time-traveling romance series, Outlander, this spin-off wine collection invites fans to indulge in a taste of the Scottish Highlands. Crafted with passion and attention to detail, each bottle reflects the characters and landscapes of the show. From a crisp Sauvignon Blanc that evokes the fresh Scottish air to a rich and velvety Pinot Noir that echoes the intensity of Jamie and Claire’s love, these wines provide a sensory journey through the sweeping landscapes and captivating romance of the series.
Breaking Bad Schraderbräu Beer: Named after DEA agent Hank Schrader from Breaking Bad, Schraderbräu is a spin-off beer that captures the essence of the show’s brewing subplot. This German-style lager is crafted with meticulous attention to detail, reflecting Hank’s passion for homebrewing. With its crisp and clean taste, Schraderbräu Beer is a nod to Hank’s relentless pursuit of quality and authenticity, offering fans a chance to raise a glass in tribute to their favorite character.
Star Trek Wines: Embark on a cosmic journey with the Star Trek Wines, a spin-off collection inspired by the iconic science fiction franchise. Each bottle pays homage to various Star Trek series and characters, inviting fans to explore the vastness of space with every sip. From a bold and adventurous Captain Picard-themed Châteauneuf-du-Pape to a vibrant and energetic Captain Kirk-themed Cabernet Sauvignon, these wines combine the sophistication of wine with the thrill of intergalactic exploration, boldly going where no wine has gone before.
When it comes to building muscle, protein is often hailed as the holy grail of nutrients. It plays a crucial role in muscle growth and repair, making it an essential component of any fitness enthusiast’s diet. However, a debate has been brewing among fitness circles: is it better to eat protein or drink it in the form of shakes and supplements? In this article, we will delve into this shocking revelation and uncover the truth behind whether eating or drinking protein can truly transform your muscle gains forever.
Protein Sources
Animal-Based Proteins
Animal-based proteins, such as lean meats, poultry, fish, eggs, and dairy products, are considered complete protein sources as they contain all essential amino acids. These sources are highly bioavailable, meaning they are easily absorbed and utilized by the body.
Plant-Based Proteins
Plant-based proteins, such as legumes, tofu, tempeh, quinoa, nuts, and seeds, are also valuable sources of protein. While some plant-based sources may lack certain essential amino acids, consuming a varied diet can ensure all essential amino acids are obtained. Plant-based proteins offer additional benefits like fiber and phytonutrients.
Protein Supplements
Protein supplements provide a convenient and efficient way to meet your protein requirements. They come in various forms, including powders, bars, and ready-to-drink shakes.
Protein Powders
Protein powders, such as whey, casein, and plant-based options like pea, soy, and rice protein, are widely popular among fitness enthusiasts. They are easy to incorporate into your diet and can be mixed with water, milk, or blended into smoothies.
Protein Bars
Protein bars offer a portable and on-the-go protein option. They are convenient and often provide a balanced mix of protein, carbohydrates, and fats. However, it’s important to choose bars with high-quality ingredients and minimal added sugars.
Ready-to-Drink Protein Shakes
Ready-to-drink protein shakes are pre-mixed protein beverages that provide a quick and easy source of protein. They are available in various flavors and can be consumed immediately post-workout or as a snack between meals.
Protein Supplements and Convenience
Protein supplements are favored for their convenience. They can be easily carried, require minimal preparation, and provide a concentrated dose of protein. This makes them especially useful for individuals with busy lifestyles or those who struggle to meet their protein needs through whole food sources alone.
Absorption Rate and Timing
The rate at which protein is absorbed and utilized by the body can influence its effectiveness in supporting muscle growth. Different protein sources and forms have varying absorption rates. For instance, whey protein is rapidly absorbed, while casein protein is digested more slowly.
The timing of protein consumption is also crucial. Consuming protein before or after a workout can optimize muscle protein synthesis and aid in recovery. However, the overall daily protein intake and distribution across meals are more important than specific timing around workouts.
Eating Protein vs. Drinking Protein
Digestion and Absorption
When you consume protein through whole foods, it goes through the process of digestion, where it gets broken down into amino acids before absorption. On the other hand, protein supplements like powders and shakes are already in a pre-digested form, allowing for quicker absorption.
Convenience and Portability
Eating whole food sources of protein may require meal preparation and refrigeration. In contrast, protein supplements offer convenience and portability, making them easier to incorporate into a busy lifestyle or when you’re on the go.
Taste and Variety
Whole food sources provide a wide range of flavors, textures, and cooking methods, allowing for greater taste variety and culinary exploration. Protein supplements often come in a limited number of flavors, and while efforts have been made to improve taste, they may not always match the sensory experience of whole foods.
Cost
Protein supplements, especially high-quality ones, can be more expensive than whole food protein sources. Whole foods can provide essential nutrients beyond protein, making them a more cost-effective option in terms of overall nutrition.
Satiety and Fullness
Whole food sources of protein often provide more satiety and fullness due to their higher fiber and water content. This can help control appetite and prevent overeating. Protein supplements, while offering convenience, may not provide the same level of satiety as whole foods.
Maximizing Muscle Gains
Individual Preferences and Goals
Choosing between eating and drinking protein ultimately depends on individual preferences, goals, and lifestyle factors. Some individuals may find it more convenient to incorporate protein supplements into their routine, while others may prefer whole food sources for taste, variety, and overall nutrition.
Complementary Nutrition
While protein is essential, it’s important to prioritize overall nutritional balance. Whole foods provide a wide range of vitamins, minerals, and phytonutrients that contribute to optimal health. Combining protein supplements with a well-rounded diet rich in fruits, vegetables, whole grains, and healthy fats can further enhance muscle gains and overall well-being.
Training and Exercise
While protein consumption is crucial, it should be complemented by a well-designed training program that includes resistance exercise and progressive overload. Regular and challenging workouts stimulate muscle growth, and protein acts as the building block to support that growth.
Rest and Recovery
Adequate rest and recovery are vital for muscle gains. Sleep, stress management, and proper hydration contribute to optimal recovery and muscle repair. Remember that muscle growth occurs during rest, so allow sufficient time for your body to recover between workouts.
Final Thoughts:
Both eating and drinking protein can contribute to muscle gains and support your fitness goals. The key is to ensure you’re meeting your daily protein requirements through a combination of whole food sources and supplements, based on your individual preferences, lifestyle, and goals. Prioritize a well-balanced diet, choose high-quality protein sources, and complement your nutrition with an appropriate training program and adequate rest. By finding the right balance, you can transform your muscle gains and achieve long-lasting results.
Dive into a world of culinary excellence as we unlock the secrets to enhancing your speed and endurance in the pool! If you’re a swimmer, you know that what you put into your body plays a crucial role in your performance. Whether you’re gliding through the water like a graceful dolphin or aiming to shatter your personal records, this article is your ultimate guide to crafting a diet that will take your swimming game to the next level. So grab your goggles, adjust your swim cap, and get ready to fuel up with a smorgasbord of delicious and nutritious treats. From the ocean of protein-packed meals to the pool of energy-boosting snacks, we’ve got you covered with all the tips, tricks, and mouth-watering recipes you need to propel yourself to new depths of aquatic greatness. Get ready to make waves both in and out of the water with the ultimate diet for swimmers!
Swimmer’s Diet and the Science Behind It
To excel in the pool, swimmers require a diet that maximizes energy levels, promotes muscle recovery, and optimizes performance. The swimmer’s diet emphasizes nutrient-dense foods that provide a balance of carbohydrates, proteins, and fats. These macronutrients fuel the body, aid in muscle repair, and support sustained energy during grueling swim sessions. Additionally, the diet prioritizes proper hydration to ensure optimal performance and prevent dehydration.
Decoding the Macronutrients
Carbohydrates: The Powerhouse Fuel for Swimmers
Carbohydrates are a swimmer’s best friend. They provide the primary source of energy for training and competition. Complex carbohydrates such as whole grains, fruits, and vegetables are ideal for sustained energy release. They replenish glycogen stores and help swimmers power through intense workouts.
Some examples of complex carbohydrate sources include:
• Whole-grain bread
• Brown rice
• Oats
• Whole wheat pasta
• Quinoa
• Fruits
• Vegetables
Proteins: The Building Blocks for Muscles
Proteins play a vital role in repairing and building muscles, which is crucial for swimmers looking to improve strength and endurance. Lean sources of protein like poultry, fish, beans, and legumes are essential for muscle recovery and growth.
Fats: The Essential Energy Reserve
Contrary to popular belief, healthy fats are a valuable component of the swimmer’s diet. They provide sustained energy, support brain function, and aid in the absorption of fat-soluble vitamins. Incorporating sources like avocados, nuts, seeds, and fatty fish into the diet can contribute to overall performance and endurance.
How the Swimmer’s Diet Helps with Weight Loss
The swimmer’s diet can also be effective for weight loss. Swimming itself is a calorie-burning exercise, and when combined with a well-balanced diet, it can help shed excess pounds. The diet’s focus on nutrient-dense foods and portion control ensures that swimmers maintain a calorie deficit while still receiving essential nutrients. By fueling the body with the right foods, swimmers can achieve weight loss goals without compromising performance or overall health.
Dos and Don’ts of the Swimmer’s Diet
Dos:
Do prioritize whole, unprocessed foods for optimal nutrition.
Do consume a variety of fruits and vegetables to obtain a range of vitamins and minerals.
Do hydrate adequately before, during, and after swimming sessions.
Do maintain a calorie balance that supports your activity level and goals.
Do incorporate lean proteins to aid in muscle repair and growth.
Don’ts:
Don’t rely on sugary snacks or drinks for quick energy; opt for healthier alternatives.
Don’t skip meals; consistency is key to maintaining energy levels.
Don’t overlook the importance of hydration; dehydration can impair performance.
Don’t neglect the role of rest and recovery in the overall training regime.
Don’t make drastic changes to your diet right before a competition; allow time for adjustments and experimentation.
The swimmer’s diet is a comprehensive approach to nutrition that fuels speed, endurance, and overall performance in the pool. By understanding the importance of macronutrients, swimmers can optimize their dietary choices to support their swimming goals. Whether you’re aiming to lose weight or enhance your swimming abilities, adhering to the dos and don’ts of the swimmer’s diet will set you on the path to success. So dive in, embrace the power of proper nutrition, and propel yourself to new heights in the water!
French spirits conglomerate Pernod Ricard is undergoing a notable change as Yashika Singh, the India Head of Corporate Affairs, has tendered her resignation, as reported by three sources with direct knowledge of the situation on Monday.
According to sources, Singh, who held the position of overseeing corporate affairs in the Indian market, with a particular focus on regulatory affairs concerning manufacturing and government policies, tendered her resignation last week. Additionally, she was responsible for managing the communications portfolio.
The sources also mentioned that Rajesh Mishra, the Chief Operating Officer of Pernod Ricard India and former Chief Financial Officer, will be moving to Malaysia later this year to assume a new senior leadership position.
Despite requests for comment, Singh and Mishra remained unresponsive.
Pernod chose not to provide a comment regarding Singh’s departure. However, it stated that internal employee transfers align with their succession strategy and are unrelated to any ongoing regulatory matters, without specifically mentioning Mishra.
Pernod has been accused by an Indian federal agency of engaging in illicit profit-making through the dissemination of false information to Delhi city authorities in 2021. Additionally, the agency alleges that Pernod violated city regulations by providing corporate guarantees to support retailers.
Furthermore, Pernod has been denied a retail license in New Delhi, which prohibits the company from selling its products in the region. Pernod, however, denies any involvement in any unlawful activities.
In a statement on Monday, Pernod expressed that their employees have consistently demonstrated cooperation with the authorities, and the company remains dedicated to upholding this cooperative approach.
In April, Paul-Robert Bouhier, who held the position of Pernod India head, resigned from his role just three months after assuming the position. Following Bouhier’s departure, Jean Touboul was appointed as the new head of Pernod India.
D’yavol Inception, a blended malt scotch targeting the luxury market, has been introduced by SLAB Ventures Netherlands and AB InBev India. The ownership of SLAB Ventures includes Aryan Khan, son of renowned actor Shah Rukh Khan, along with Bunty Singh and Leti Blagoeva.
As an extension of D’yavol’s Global Luxury Collective, which was introduced in December of the previous year, this latest venture represents a significant addition. Alongside its fashion products and event management services, the collective now presents an enticing range of beverages. Notably, the company had previously made waves with the release of a single estate vodka and an exclusive line of luxury streetwear. D’yavol continues to expand its portfolio, captivating the discerning tastes of its clientele across various domains.
Singh of SLAB said, “We took upon ourselves the challenge of combining exceptional single malts from different regions in a blend that brings out the best of each component malt. This has been created by our master blender Vic Cameron.”
D’yavol Inception, a meticulously crafted scotch, takes its origins in Scotland where it is skillfully blended from eight exquisite single malts hailing from the renowned regions of the Highlands, Lowlands, Speyside, and Islands. This small batch creation showcases the artistry of its production, capturing a harmonious balance of flavors and aromas. With a remarkable alcohol by volume of 47.1%, this exceptional scotch promises a bold and captivating experience for connoisseurs seeking the finest of spirits.
Kartikeya Sharma, President for India at AB InBev added, “The market for Scotch whiskies in India is growing as demand for luxury and imported spirits increases. We target whisky enthusiasts and connoisseurs seeking a good drinking experience.”
At present, D’yavol Inception is available in Maharashtra, Goa, and Karnataka, and it will soon be sold in Delhi, West Bengal, Uttar Pradesh, Haryana, and Telangana. The retail price for a 750 ml bottle of D’yavol Inception ranges from INR 9,000 to INR 9,800.
According to the Indian Council for Research on International Economic Relations (ICRIER), the alcoholic beverages market in India reached a value of $52.5 billion in 2020. It is projected to experience a compound annual growth rate (CAGR) of 6.8% from 2020 to 2023. India’s market is primarily dominated by brown spirits, with categories such as whisky, brandy, and dark rum being the main drivers, accounting for approximately 90% of all Indian-made foreign liquor (IMFL) sales by volume.
Chennai is now home to its very own social networking platform designed specifically for food enthusiasts. Known as Foodwall, this platform serves as a hub where consumers can engage in a wide range of food-related discussions and activities. It provides a unique space for individuals to connect, share their culinary experiences, and explore everything related to the world of food.
Saravan Krishna M., Founder and CEO of Foodwall said, “One big problem typically all of us face is where do we go out to eat, to experiment is always an apprehension… whether the place is good or not. There are no structured platforms for food recommendations. And that is where we come in.”
The concept for initiating this platform originated in 2018 when Saravan crossed paths with his old school friend, Amogh Arunkumar. Recognizing the potential, Saravan wasted no time in bringing Amogh on board as a Co-Founder and Chief Customer Officer, solidifying their partnership within a few months.
“We both went to Chettinad Vidyashram and know each other’s strengths. Also, Amogh is a former restauranteur and he keeps the user at the heart of the app and ensures that their experience is very good,” said Krishna, who is an alumnus of College of Engineering Guindy and IIM-Bangalore.
Foodwall, presently accessible on both iOS and Android platforms, has garnered an impressive user base of more than 700 since its launch on June 12. With ambitious goals in mind, the founders aim to acquire over one lakh users within the next 100 days. While initially concentrating on the Chennai market, this startup envisions expanding its reach to other prominent cities in India. Furthermore, by the end of this year, Foodwall aims to make its entry into the United States market.
To a query on why the U.S., Krishna said, “The U.S. is the heart of social networks… and when we want to go global we want the U.S. to be the first place.”
In addition to the United States, the startup is actively assessing various other global markets as well.
When questioned about the relevance of such a platform given the vast amount of food suggestions and reviews available on the internet, Krishna pointed out that the majority of existing platforms predominantly cater to restaurant recommendations.
“Their first customer is the restaurant and for us our first customer is the user,” he noted and further added, “Like how LinkedIn is for professionals, Foodwall is for food lovers.”
The bootstrapped startup is seeking funding to support its expansion objectives, including the enhancement of technology and marketing efforts.
Marico Limited, one of the major players in the FMCG sector, has taken a significant step by integrating its Saffola store with the Open Network for Digital Commerce (ONDC). This integration not only expands their avenues for growth but also facilitates collaboration and elevates the digital experiences offered in the ever-evolving e-commerce landscape.
“Through this integration, Marico is committed to delivering unparalleled benefits to its stakeholders, including distributors, retailers, suppliers, and consumers,” the company said in a statement.
The Open Network for Digital Commerce (ONDC), an initiative spearheaded by the Government of India, is a robust digital commerce network designed to empower businesses and consumers nationwide. With the goal of advancing the vision of ‘Digital India’, this initiative fosters an inclusive ecosystem that promotes greater e-commerce adoption in India and enables the seamless inclusion of sellers of all scales and types, catering to the diverse population.
Sanjay Mishra, COO India Business and CEO New Business, Marico Limited, said, “While the e-commerce market in India has grown at an exponential pace over the past decade, online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various stakeholders within the FMCG and retail value chain to solve this challenge.”
“Getting our D2C platform onto the ONDC network is an example of fantastic collaborative effort between the Marico IT team and the ONDC Tech team, which will launch us into the next league of connected platforms,” said Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico Limited.
“Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps,” said T Koshy, Managing Director & Chief Executive Officer, ONDC.
Marico, a prominent player in the consumer products industry, has established itself as one of the leading companies in its field. The brand achieved an impressive turnover of $1.2 billion during the fiscal year 2022-23, primarily driven by the sale of its products in India as well as selected markets across Asia and Africa.
The esteemed diplomat indulged in this delightful treat at Delhi's South Extension market and proclaimed himself a true 'dilliwala' after relishing it.
Each city in India has its own unique set of culinary delights that truly define its character. In the case of Mumbai, vada pav reigns supreme, while in Indore, it is poha jalebi. A visit to these Indian cities would be deemed incomplete without savoring these delectable treats. Interestingly, we are not alone in acknowledging their irresistible appeal. Recently, Hans Jacob Frydenlund, the Norwegian Ambassador to India and Bhutan, took to Twitter to offer a glimpse into his ‘Golgappa Saturday’. The esteemed diplomat indulged in this delightful treat at Delhi’s South Extension market and proclaimed himself a true ‘dilliwala’ after relishing it. Here’s a glimpse of the tweet he shared:
It’s a #golgappa Saturday at South extension market! Or pani puri? Or what should I call it? No matter what it’s called, it’s yum! I am turning into a proper dilliwala now. What else should I try? Any suggestions? ? ????? pic.twitter.com/rxmt0QhPby
— Ambassador Hans Jacob Frydenlund (@NorwayAmbIndia) June 24, 2023
“It’s a Golgappa Saturday at South extension market! Or pani puri? Or what should I call it,” asked Frydenlund in his tweet. “No matter what it’s called, it’s yum! I am turning into a proper dilliwala now. What else should I try? Any suggestions,” he added.
The tweet shared by the Norwegian ambassador on June 24 has garnered more than 184k views along with thousands of comments and likes.
“I hope you enjoyed the tangy taste, a great appetiser,” wrote one user. “When in Bengaluru, remember me, I will treat you to wonderful ghee dosa and awesome filter coffee,” said another one. Meanwhile, a few others recommended what else he could try in Delhi. “Chole bhature, Sitaram, Paharganj, Delhi,” said one user.
Meanwhile, another Twitter user named Vikram Sathaye came up with an interesting suggestion for the Norwegian ambassador. “Sir let’s develop a joint dish called Norwegian Salmon Gol Gappa to further consolidate the relationship between our countries,” he wrote on Twitter. The diplomat took to Twitter to reply, “Ceviche made of salmon in a puri would be a treat and an excellent Indo-Norwegian-South-American fusion.” Take a look at the Twitter exchange:
Ceviche made of salmon in a puri would be a treat and an excellent Indo-Norwegian-South-American fusion?? https://t.co/W6VMA0wpmT
— Ambassador Hans Jacob Frydenlund (@NorwayAmbIndia) June 24, 2023
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
