Why Moong Dal Khichdi Should Be Every Kids Go-To Lunch for a Healthy Life

Health & Diet

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July 12, 2023

In today’s fast-paced world, where convenience often takes precedence over nutrition, it has become crucial to prioritize healthy eating habits, especially for children. The food choices we make for our kids play a vital role in their overall growth and development. One such wholesome and nutritious meal that should be every child’s go-to lunch is Moong Dal Khichdi. With its unique blend of essential nutrients, easy digestibility, and versatility, Moong Dal Khichdi offers a plethora of benefits, making it an ideal choice for promoting a healthy lifestyle in children.

Nutritional Benefits of Moong Dal Khichdi:

Moong Dal Khichdi is a traditional Indian dish that combines rice and split yellow mung beans, seasoned with various spices. This simple yet nourishing dish offers several key nutritional benefits for growing children:

High Protein Content:

Moong Dal Khichdi is an excellent source of protein, which is essential for growth, muscle development, and overall body functioning. The combination of rice and moong dal provides a complete source of plant-based protein, making it suitable for vegetarian or vegan children.

Complex Carbohydrates:

The dish contains complex carbohydrates from rice, which provide a sustained release of energy, keeping children active and focused throughout the day. The gradual release of glucose from these carbohydrates helps stabilize blood sugar levels and prevents energy crashes.

Dietary Fiber:

Moong Dal Khichdi is rich in dietary fiber, which aids in maintaining healthy digestion. Fiber helps prevent constipation, promotes regular bowel movements, and supports gut health. It also contributes to a feeling of fullness, reducing the likelihood of overeating and unhealthy snacking.

Essential Vitamins and Minerals:

This wholesome dish is packed with essential vitamins and minerals necessary for optimal growth and development. Moong dal is a good source of folate, iron, potassium, and magnesium. These nutrients are vital for healthy blood circulation, brain function, and bone health, among other benefits.

Low Fat and Cholesterol:

Moong Dal Khichdi is a low-fat and cholesterol-free meal, making it heart-healthy and ideal for maintaining a healthy weight. It provides nourishment without the risk of excessive calorie intake or unhealthy fat accumulation.

Digestive Health Benefits:

Good digestive health is fundamental for overall well-being, especially in children. Moong Dal Khichdi offers several digestive health benefits, making it an optimal choice for kids:

Easy to Digest:

Moong dal is known for its easy digestibility due to its low fiber content. When combined with rice, which becomes soft and mushy during cooking, it becomes an easily digestible meal, ideal for young children or those with sensitive stomachs.

Soothing Properties:

The simplicity and mildness of Moong Dal Khichdi make it an excellent choice during bouts of digestive discomfort, such as an upset stomach or diarrhea. The combination of moong dal and rice helps soothe the digestive system and promotes recovery.

Gut-Friendly:

The dietary fiber present in Moong Dal Khichdi acts as a prebiotic, promoting the growth of beneficial gut bacteria. A healthy gut microbiome is essential for proper nutrient absorption, immune function, and overall digestive health.

Anti-inflammatory Effects:

Certain spices commonly used in Moong Dal Khichdi, such as cumin, coriander, and turmeric, possess anti-inflammatory properties. These spices can help alleviate digestive inflammation and discomfort, providing relief to children with sensitive stomachs or digestive issues.

Versatility and Palatability:

One of the remarkable aspects of Moong Dal Khichdi is its versatility and ability to cater to various taste preferences. This allows parents to introduce a variety of flavors and ingredients while still providing a wholesome meal for their children:

Customizable Flavors:

Moong Dal Khichdi can be seasoned with different spices and herbs, such as cumin, coriander, ginger, and garlic, to enhance its taste and aroma. This allows parents to adjust the flavors according to their child’s preferences, making it an appealing meal.

Vegetable Additions:

The basic Moong Dal Khichdi recipe can be enriched with a range of vegetables, such as carrots, peas, cauliflower, or spinach. This not only increases the nutritional value but also adds vibrant colors and textures, making the dish visually appealing and enticing for kids.

Comforting and Familiar:

Moong Dal Khichdi has a comforting and familiar taste, reminiscent of home-cooked meals. It provides children with a sense of security and familiarity, making it more likely for them to accept and enjoy the meal.

Final Thoughts:

Moong Dal Khichdi is undoubtedly an ideal lunch option for children due to its myriad of health benefits, easy digestibility, and versatility. Its nutritional composition provides a well-rounded meal that supports growth, development, and overall well-being. By incorporating Moong Dal Khichdi into their children’s diets, parents can ensure that their kids receive the essential nutrients required for optimal physical and cognitive development. Moreover, the dish’s digestive health benefits and adaptability make it a valuable addition to any child’s lunch routine.

In an era where unhealthy food choices abound, making Moong Dal Khichdi a go-to lunch option for children is a conscious step towards instilling healthy eating habits. Its wholesomeness, nourishing qualities, and appealing taste make it an ideal meal that every child can relish while receiving the essential nutrients they need to thrive. By prioritizing Moong Dal Khichdi as a regular lunch option, parents can set their children on the path to a healthy and fulfilling life.

Sawan Special: The Surprising Reason Why Kadhi Should Be Avoided in Monsoon!

Health & Diet

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SnackTeam

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July 12, 2023

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In India, food choices are often influenced by the seasons, as people believe that eating according to the seasonal shifts is important for maintaining a healthy physique. Ayurveda, the traditional Indian system of medicine, provides guidelines for diet and lifestyle based on the balance of three fundamental energies or doshas in the body: Vata, Pitta, and Kapha. Vata represents motion, Pitta represents metabolism, and Kapha represents structure and water. The balance of these doshas is believed to be crucial for overall well-being.

During the months of Shravan and Bhado, which typically correspond to the monsoon season in India, Ayurveda advises against consuming certain foods like leafy vegetables and curd (yogurt). One popular dish that falls into this category is kadhi, a yogurt-based curry commonly served with rice or roti. While kadhi is known for being delicious and nutritious, it can be challenging to digest if consumed in large quantities, especially during the monsoon season.

Ayurveda takes into account several factors when recommending dietary choices during different seasons. Here are some reasons why kadhi is typically avoided during the monsoon season:

Digestive Issues: Ayurveda recognizes that the monsoon season is associated with low digestive fire, or agni. Heavy and cooling foods like kadhi can further dampen the digestive fire, making it difficult for the body to properly digest them. This can lead to digestive issues such as bloating, indigestion, or heaviness in the stomach.

Fermentation Concerns: Kadhi is made from yogurt, which is prone to quick fermentation in environments with high moisture content. During the monsoon season, when humidity levels are elevated, there is a greater likelihood of yogurt-based foods fermenting quickly. Consumption of fermented foods in such conditions can occasionally lead to discomfort or acidity in the stomach.

Hygiene Considerations: The monsoon season in India is characterized by increased moisture in the air, which creates a conducive environment for the contamination and deterioration of food. Since kadhi is made with yogurt, it is essential to exercise extra caution in selecting fresh ingredients and maintaining proper hygiene during the cooking process to prevent the risk of foodborne illnesses.

Heat Imbalance: According to Ayurveda, certain foods have either a heating or cooling effect on the body. Kadhi is considered a warming dish, which means it generates heat within the body. Consuming kadhi during the monsoon season, when the external temperature is already high and the body tends to produce more heat, may disrupt the body’s natural temperature balance.

Ayurveda recommends adapting the diet to the seasonal changes, including the monsoon season. During this time, it is advisable to consume lighter, warming, and easily digestible foods to support optimum digestive health and strengthen the body. Incorporating spices such as ginger, cumin, and black pepper in cooking can help achieve this effect. These spices have digestive properties and can stimulate the digestive fire, aiding in better digestion.

Instead of consuming heavy and cooling foods like kadhi during the monsoon season, Ayurveda suggests opting for alternatives such as soups, lentil dishes, and lightly cooked vegetables. These foods are considered easier to digest and can provide the necessary nourishment without burdening the digestive system.

It is important to note that Ayurveda recognizes the uniqueness of each individual and emphasizes personalized recommendations based on one’s constitution and specific health situation. If you are seeking dietary advice tailored to your needs, it is recommended to consult an Ayurvedic practitioner or doctor who can provide personalized guidance and take into account your individual dosha balance and health conditions.

Ayurveda considers the impact of seasonal shifts on our bodies and advises adjusting our diet accordingly. During the monsoon season, avoiding heavy and cooling foods like kadhi is recommended to support digestion, maintain hygiene, and balance body temperature. Opting for lighter, warming, and easily digestible alternatives can help promote overall well-being during this time.

Forget Boring Breakfasts – Try the Epic Flavor Fusion of Masala Omelette Sausage Roll!

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July 12, 2023

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Breakfast is often referred to as the most important meal of the day. However, it can sometimes become monotonous and predictable. If you’re tired of the same old cereal or toast, it’s time to shake things up and embark on a culinary adventure. Get ready to tantalize your taste buds with the incredible flavor fusion of a Masala Omelette Sausage Roll! This delightful dish combines the best of both worlds, taking the classic sausage roll to new heights by infusing it with the bold and aromatic spices of a traditional Indian masala omelette. In this article, we will explore the mouthwatering combination of flavors, share some tips and tricks for making the perfect Masala Omelette Sausage Roll, and inspire you to break free from boring breakfasts!

The Flavors of India:

Indian cuisine is renowned for its vibrant and diverse flavors, thanks to a wide array of aromatic spices and herbs. The masala omelette, a popular breakfast dish in India, showcases the essence of this culinary tradition. The combination of onions, green chilies, coriander, turmeric, cumin, and other spices creates a savory and aromatic omelette that is full of flavor.

Reinventing the Classic Sausage Roll:

Sausage rolls are a staple in many Western breakfast menus. They are typically made with a simple mixture of ground meat, herbs, and spices, wrapped in flaky puff pastry. While delicious on their own, sausage rolls can be taken to the next level by infusing them with the vibrant flavors of Indian cuisine.

The Perfect Fusion: Masala Omelette Sausage Roll

The Masala Omelette Sausage Roll combines the simplicity of a sausage roll with the bold flavors of a masala omelette. Here’s how you can create this epic flavor fusion:

Spiced Sausage Filling: Start by preparing a spiced sausage mixture. Mix ground meat of your choice (such as chicken, lamb, or beef) with finely chopped onions, garlic, ginger, green chilies, and a blend of spices like cumin, coriander, turmeric, garam masala, and salt. This mixture will be the star of the show, infusing the roll with rich and aromatic flavors.

Flaky Pastry: Roll out some puff pastry and cut it into rectangular shapes. Place a generous amount of the spiced sausage mixture along the length of each pastry rectangle, leaving some space at the edges.

Masala Omelette Filling: Now, it’s time to add the masala omelette filling. Whip up a traditional Indian omelette by beating eggs with finely chopped onions, green chilies, coriander, salt, and a pinch of turmeric. Pour the omelette mixture over the spiced sausage layer.

Roll and Bake: Carefully roll the pastry, enclosing the spiced sausage and masala omelette filling within. Seal the edges by pressing them lightly. Place the rolls on a baking tray lined with parchment paper and brush the tops with an egg wash for a beautiful golden finish. Bake in a preheated oven until the pastry is puffed and golden.

Tips and Variations:

To make your Masala Omelette Sausage Rolls truly outstanding, consider the following tips and variations:

Customizing the Filling: Experiment with different types of ground meat, such as lamb, chicken, or vegetarian options like tofu or paneer. You can also add additional ingredients like grated cheese, bell peppers, or spinach to the filling for added texture and flavor.

Dipping Sauces: Serve the Masala Omelette Sausage Rolls with a variety of dipping sauces to enhance the flavor. Consider options like mint chutney, tamarind chutney, or a spicy tomato relish.

Portability: These rolls are not only great for breakfast but can also be enjoyed as a snack or even packed for lunch. They are easily portable and can be enjoyed on the go.

Final Thoughts:

If you’re tired of boring breakfast options, it’s time to try something new and exciting. The Masala Omelette Sausage Roll combines the best of Indian flavors with the comforting familiarity of a sausage roll, resulting in a breakfast experience that will leave you craving for more. With a little creativity and a willingness to explore different flavor profiles, you can transform your mornings and start your day with an epic fusion of taste and satisfaction. So, forget about mundane breakfasts and embark on a culinary adventure with the Masala Omelette Sausage Roll – a delicious twist that will revolutionize your morning routine!

MITRA achieves staggering 3200% growth, unveils advanced Alwar oil plant ahead of funding round

News

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July 11, 2023

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MITRA, a prominent direct-to-consumer (D2C) and Fast Moving Consumer Goods (FMCG) brand, has recently unveiled its cutting-edge Alwar Oil Plant, marking a major achievement for the company. With a remarkable growth rate of 3200% within just five months, this accomplishment sets the stage for MITRA’s expansion into global markets. As MITRA gears up for its upcoming Pre-Series A investment round in August, the company has already garnered significant attention from notable investors like Bestvantage, Soonicorn, and ah! Ventures. In this round, MITRA aims to secure a funding of $2 million, and it has already received considerable interest from micro VC’s and family offices.

The establishment of the Alwar Oil Plant was driven by multiple crucial factors. Alwar, renowned for its high-quality edible oil production, provides an ideal setting for implementing rigorous quality control measures and utilizing advanced technology. To achieve this, MITRA has imported state-of-the-art machinery from Germany, enabling a fully automated manufacturing process with minimal human intervention. Consequently, the decision to establish the plant was guided by market demand and the necessity to introduce innovative oil products, such as soybean oil and refined variants.

The production capacity of the Alwar oil plant stands as a testament to its significant impact on the local economy. The plant is equipped with a cutting-edge packaging facility and the latest automated machinery, ensuring compliance with AGMARK Grade 1 standards.

Commenting on the launch, the Founder of MITRA, Abhishek Kaushik, said, “We are delighted to announce the successful launch of Mitra Alwar Oil Plant and the remarkable growth of 3200% in just five months. This milestone reflects our unwavering commitment to excellence and innovation in the edible oil industry. The Alwar plant sets us apart with its modern technology, rigorous quality control, and focus on sustainability.”

“As far as our pre series is concerned, we are already backed by top investing platforms like Bestvantage, Ah!ventures and Soonicorn ventures. We are already in advance discussions with some micro Vc’s and Family offices for our next set of rounds along with newer product range and expansions,” he added.

MITRA places significant emphasis on procuring premium ingredients for its products. The mustard seeds utilized in their oil are meticulously selected, sourced exclusively from authorized vendors, and are of the finest quality and breed. To guarantee compliance with stringent standards, every batch of seeds undergoes thorough testing in MITRA’s in-house laboratory, which is approved by AGMARK. This meticulous process ensures that the products meet the company’s exacting specifications.

MITRA’s Alwar oil plant stands out from other facilities due to its unwavering commitment to technology, production methods, and quality control. The plant utilizes cutting-edge German technology, enabling it to operate at the pinnacle of refinement with its state-of-the-art eight-level filtered machinery. This advanced process ensures the production of pure and organic mustard oil, which is cold-pressed to preserve its nutritional benefits. The plant’s focus on employing these advanced techniques guarantees that customers receive a product of the highest quality and purity.

With a strong commitment to sustainability, the Alwar oil plant prioritizes environmentally conscious practices. MITRA’s manufacturing policies include the implementation of ISO 22000:2018, ensuring adherence to stringent food safety management systems. Additionally, the plant maintains a comprehensive HACCP plan (Hazard Analysis Critical Control Point), which allows for the identification and control of potential hazards throughout the production process. These measures underscore MITRA’s dedication to both quality and sustainability in its operations.

Regular training is provided to staff members by agencies recommended by FSSAI, reinforcing their dedication to food safety.

Through its products, MITRA provides consumers with a variety of distinct advantages and characteristics. Their cold-pressed and organic pure mustard oil is fortified with vitamins A and D, specifically tailored for post-Covid health. The assurance of 100% purity is backed by rigorous lab testing, while its nutritional profile boasts a wealth of Omega 3, Omega 6, and vitamin E.

The launch of the MITRA Alwar Oil Plant represents a remarkable milestone in their journey of expansion. By prioritizing quality, sustainability, and customer contentment, MITRA consistently strengthens its position as a prominent contender in the edible oil industry.

Streamlining success: How startups can leverage fintech for operational efficiency

Entrepreneurship

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July 11, 2023

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Collaborations have consistently demonstrated the mutual advantages they offer to businesses that join forces. Such a fruitful partnership was realized in 2017 when HSBC forged an alliance with Tradeshift, a leading global platform for business commerce.

The partnership resulted in the development of a unified digital platform that enables businesses to effortlessly oversee their worldwide supply chains from any device. In a more recent endeavor in 2021, Niyo, an Indian fintech company known for its groundbreaking financial and travel solutions, joined forces with Equitas Small Finance Bank to introduce NiyoX, a comprehensive suite for wealth management. Building on this collaboration, the partnership expanded in 2023 to include the launch of Niyo Global debit and credit cards.

The alliance between traditional banks and fintech companies has enabled conventional financial institutions to provide innovative solutions to their customers. This partnership has not only facilitated disruptive advancements but has also contributed to financial inclusion by leveraging fintech’s cost-effective and state-of-the-art technology solutions. As a result, larger institutions have been able to reach and cater to underserved segments of the Indian population. Collaborating with fintech can also open doors for organizations to access sustainable pathways for profitability and expansion.

Advantages of Collaboration for Fintech Startups:

The Indian fintech market holds the esteemed position of being the world’s third-largest, and it is expected to reach a remarkable value of $1.3 trillion by 2025. To secure a significant share of this burgeoning market, fintech companies must strategically partner with established and influential entities spanning various industries. This collaboration should encompass a diverse range of stakeholders, including merchants aiming to offer checkout finance and banks seeking cutting-edge yet cost-effective technological solutions. By forging these alliances, fintechs can position themselves to capitalize on the immense opportunities available in the Indian market.

Fintech startups can expand their customer base and tap into valuable expertise and resources by engaging in collaborative partnerships with accelerators, incubators, platforms, and third-party apps, among other entities.

Collaboration provides numerous advantages, including:

Expanding the customer base by leveraging the partner’s network, thus reaching a wider audience.
Scaling the business and capturing a larger share of the market.
Reducing costs and gaining a competitive advantage.
Stimulating growth and fostering innovation for fintech startups. A report by PwC indicates that 82% of fintech startups perceive collaboration as a catalyst for accelerated and more efficient innovation.

Partnerships play a crucial role in capturing customer attention, fostering retention, and nurturing loyalty for collaborating businesses. By joining forces, these businesses gain the ability to promptly address the ever-changing demands of customers and minimize time-to-market, providing a significant advantage in today’s intensely competitive environment. Additionally, such partnerships facilitate enhanced customer satisfaction by offering convenient access to financial services through multiple channels.

Creating Effective Collaborations: A Guide to Success

A successful partnership unlocks powerful synergies by combining the complementary strengths of two organizations, resulting in convenient financial solutions that cater to both current and future needs of the customers. By integrating fintech APIs for seamless operations, customers gain immediate access to efficient financial services, ensuring their satisfaction. This not only leads to repeat sales but also cultivates loyal customers who become brand advocates, spreading positive word-of-mouth about their exceptional experience. Ultimately, a thriving partnership is the key to harnessing these advantages.

In the first quarter of 2023, traditional banks embraced innovation by forging partnerships with young startups operating in the crypto, neobanking, digital lending, and mutual fund investment sectors. These collaborations aimed to enhance financial management for customers while leveraging the technological agility of the fintech ecosystem. Notably, Visa teamed up with Fintech District, and Santander joined forces with Salesforce, highlighting the efforts of these financial giants to expand their customer reach.

Here are the key factors to consider when cultivating collaborative relationships:

Effective and Transparent Communication:

It is crucial to establish clear expectations from the very beginning. Without a mutual understanding of each other’s ideologies and vision, frustrations and conflicts are likely to arise sooner rather than later.

In addition, it is important to maintain open and transparent communication by regularly sharing updates and holding meetings. Transparent communication helps prevent misunderstandings and confusion. At the same time, it is essential to take commitments seriously in order to foster trust.

Adaptability:

Life doesn’t always follow a predetermined path. Therefore, while it’s crucial to have goals in mind, the ability to adapt and be flexible in a partnership is essential for achieving success.

Prior to moving forward, both parties should engage in open discussions about potential obstacles that may arise and how they will navigate unexpected situations. By agreeing on contingency plans, it becomes easier to adjust strategies and work towards the desired outcomes.

Fostering Mutual Respect and Trust:

Building mutual respect and trust within a company can be achieved through various approaches. One effective method is to actively seek feedback, encourage questions, and openly acknowledge mistakes while taking responsibility for them. Each company may have its own unique approaches to handling situations and communication.

In this regard, the timeless advice of treating others the way you want to be treated holds true. Making a deliberate effort to respect and appreciate others’ work styles can prevent minor differences from escalating into major concerns. Moreover, it instills a sense of confidence in both parties involved, promoting a fruitful collaboration.

Shared Objectives:

It goes without saying that striving for shared objectives is crucial for achieving mutual success. In the context of partnerships, regularly revisiting these common goals is highly beneficial. This practice not only ensures that both businesses are aligned but also provides a clear understanding of the ultimate aim that both parties are striving for.

Emphasizing common goals also enables the identification of complementary strengths from the outset, which can be effectively utilized to accomplish predetermined objectives. Consequently, it becomes essential to comprehend a prospective partner’s goals, strengths, and market before formalizing a relationship.

Maximizing the Potential of Fintech Partnerships:

In order to achieve a truly beneficial collaboration, both parties involved in a fintech partnership must strive for balanced investment and commitment beyond mere financial contributions. Each partner should actively contribute to driving innovation, making a significant impact, and ultimately ensuring the sustainable growth of overall returns. The most effective way to achieve these objectives is through the establishment of strategic and measurable Key Performance Indicators (KPIs).

Fintech startups understand the immense value of data in informing strategic decisions. When traditional financial organizations enter into partnerships with fintech companies, they not only gain access to vast amounts of valuable data but also enable secure and streamlined data exchange processes.

For instance, in early January 2023, Finsure, an Australian mortgage aggregator, forged a partnership with Frollo, an Open Banking provider, and NextGen, a lending technology provider. This collaboration empowered Finsure to integrate comprehensive data insights models into its CRM platform, enabling clients to make more informed decisions about their mortgages.

By collaborating with fintech companies, traditional financial institutions can expand their reach and address a broader market segment. These partnerships allow companies to enhance their services and deliver a unique and differentiated experience to their customers.

Curefoods expands portfolio with strategic investment in Millet Express, strengthening presence in cloud kitchen industry

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July 11, 2023

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Curefoods, a startup specializing in cloud kitchens, has recently announced a strategic investment in Millet Express, a millet-focused startup based in Hyderabad.

Established in 2020, Millet Express specializes in providing a diverse range of South Indian cuisine that is centered around millets. They proudly offer a wide selection of dishes that incorporate all seven types of millet, including breakfast options and delectable rice bowls. Additionally, catering to those who crave North Indian flavors, this innovative startup has curated a delectable menu featuring parathas, kichidis, and rotis.

With its headquarters in Hyderabad, the startup is strategically utilizing the investment to fuel its expansion plans, aiming to extend the brand’s reach to a broader consumer base seeking millet-based products. Millet Express is also determined to capitalize on the partnership with Curefoods, leveraging their expertise to optimize operations and amplify their market presence.

By securing the investment, the cloud kitchen startup is gearing up to broaden the range of Millet Express offerings, both in the online and offline domains. In a press statement, Curefoods expressed that this collaboration between their brand and Millet Express enables them to leverage their individual strengths, fostering a mutually advantageous partnership. This strategic alliance positions both brands to capitalize on their unique capabilities and further enhance their market presence.

Gokul Kandhi, CEO of Curefoods, added, “The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express.”

Curefoods, founded in 2020 by Ankit Nagori, has made significant strides in the food industry. With a vision to revolutionize the culinary landscape, the company boasts an impressive operation comprising more than seven food factories and over 150 multi-brand cloud kitchens. These state-of-the-art facilities allow Curefoods to efficiently serve over 200 locations across 15 cities. Within its diverse portfolio, Curefoods proudly houses renowned brands such as CakeZone, Nomad Pizza, Frozen Bottle, and Sharief Bhai Biryani, among others.

The investment in Millet Express comes as a subsequent development two months after Curefoods successfully raised INR 300 Cr (equivalent to approximately $37 Mn) in a funding round. Led by Binny Bansal’s renowned fund, Three State Ventures, the fundraising effort witnessed Three State Ventures contributing INR 240 Cr. This funding round encompassed a diverse blend of primary equity, secondary equity, and debt.

The startup announced that it would utilize the funding to broaden its geographic presence and introduce offline formats for its brands, thereby diversifying from its existing cloud kitchen business model.

Prior to the investment in Millet Express, the cloud kitchen startup acquired a controlling interest in the milkshake brand Frozen Bottle in March 2022. Furthermore, in January 2021, the startup acquired five distinct F&B brands, and in October 2021, it expanded its portfolio with the acquisition of an additional seven cloud kitchen brands.

Within the cloud kitchen industry, Curefoods faces competition from Rebel Foods, a unicorn company that boasts a nationwide presence with over 450 cloud kitchens.

ONDC surpasses 35,000 daily retail orders, aims for 200,000 transactions by year end

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July 11, 2023

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On Sunday, the daily retail orders of ONDC surpassed the 35,000 milestone, with Delhi-NCR and Bengaluru making significant contributions of over 11,000 and 7,000 orders, respectively.

According to sources cited in a report by Moneycontrol, Mumbai, Hyderabad, and Pune collectively recorded daily registrations of 2,500 to 3,000 individuals each, encompassing both food and grocery items.

During a recent event, T Koshy, the CEO of ONDC, expressed that the government-supported ecommerce network is gearing up to achieve a daily transaction volume of 200,000 by the end of this year.

In the month of May, ONDC recorded a milestone of 10,000 orders, with Bengaluru accounting for 40% of the total. Moreover, the combined contribution of metro cities such as Delhi, Mumbai, and Kolkata also amounted to 40% of the orders.

The government-supported ecommerce platform is ambitiously striving to establish a dominant presence in the market, challenging renowned players like Amazon, Flipkart, Swiggy, and Zomato.

In a span of two years, ONDC sets its sights on capturing a vast customer base of 900 million buyers while simultaneously onboarding 1.2 million sellers.

However, the growth rate of the network experienced a slowdown after surpassing 25,000 orders in the second week of May. This coincided with a decrease in customer discounts and incentives offered to participants in the network. Previously, consumers were eligible for discounts on three orders per day, but it has now been revised to a total of 30 orders overall.

Despite the uncertainty surrounding the long-term viability of the current business model, ONDC has outlined its intentions to expand its presence in additional Indian cities. In a recent development, the platform successfully launched its services in five major cities: Mumbai, Delhi-NCR, Chennai, Hyderabad, and Kolkata.

Furthermore, PhonePe has extended the reach of its ONDC native ecommerce platform, Pincode, to encompass a larger number of cities in Mumbai, Delhi, Noida, Gurugram, Chennai, Hyderabad, Ahmedabad, Pune, and Kolkata.

Ambarish Kenghe, Vice President of Google Pay, revealed at a developer conference in June that Google will be launching an accelerator program for ONDC to aid its expansion goals. Through this initiative, businesses on the ONDC platform will have the opportunity to utilize Google Cloud’s advanced technology and receive expert guidance, facilitating seamless digital commerce experiences.

Stock Spirits Group acquires renowned German spirits producer Borco in strategic expansion move

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July 11, 2023

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Stock Spirits Group has recently announced its acquisition of Borco, a renowned spirits producer based in Germany. The financial details of the transaction have not been disclosed at this time.

As per the company’s statement, the acquisition will facilitate Stock Spirits’ entry into the German market while expanding its portfolio with the addition of a tequila brand. Borco, the company being acquired, possesses the renowned Sierra Tequila brand.

Furthermore, Stock Spirits will capitalize on Borco’s existing distribution networks to introduce its own brands into untapped markets. This strategic move will allow Stock Spirits to expand its reach and establish a presence in new territories.

Meanwhile, Borco is actively seeking a strategic investor to bolster its brand portfolio’s global expansion efforts.

Stock Spirits specializes in the production of an extensive assortment of alcoholic beverages, encompassing vodka, flavored liqueurs derived from vodka, rum, brandy, bitters, and limoncello. With a presence in over 50 countries worldwide, the company boasts a diverse portfolio of 70 brands. Operating across five production sites, Stock Spirits employs over 1,200 individuals.

Markus Kohrs-Lichte, Chairman of the management board of Borco, said, “The planned transaction with Stock Spirits is the right step into the future for Borco. The company will be able to continue to develop effectively and consistently expand its international business, which is good news for customers, business partners, and employees.”

Jean-Christophe Coutures, Stock Spirits CEO, commented, “Borco has been a trusted and respected player in Germany and Austria for many years. The acquisition of Borco will be important step in our Western Europe expansion. Borco will benefit from better development opportunities including access to Stock’s extended spirits portfolio. Stock Spirits will gain access to the German market, one of the largest and most dynamic spirits market throughout Europe.”

Krzysztof Krawczyk, partner in CVC Capital Partners, added, “Our investment in Stock Spirits assumed M&A growth into new geographies across Europe and we are delighted that the business is making a strong progress in this strategic direction. Borco’s brands, in particular Sierra Tequila, have a great international potential, which we want to develop, and it’s an important addition to Stock’s geographic footprint.”

The transaction is subject to German and Austrian regulatory procedures.

Indian Beverage Association urges government to exclude carbonated beverages and juice-based drinks from ‘sin taxes’

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July 11, 2023

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The Indian Beverage Association (IBA), headquartered in New Delhi, which serves as a representative body for major industry players including Coca-Cola, PepsiCo, Red Bull, and Dabur, has recently appealed to the government for the exclusion of certain product categories, such as carbonated beverages and juice-based drinks, from being subjected to ‘sin taxes’ or taxes imposed on products deemed unhealthy.

Ahead of the upcoming GST Council meeting on Tuesday, an industry group has expressed its concerns regarding the negative perception created by the current GST classification of certain products. In separate letters addressed to the Ministry of Finance, the Ministry of Food Processing Industries, and the GST Council Secretariat, the industry group has highlighted the need for reevaluation and revision of the GST classification for these products.

Regardless of their nutritional content or sugar levels, all carbonated drinks are currently categorized as sin goods, along with alcohol and tobacco. As a result, they attract a peak GST rate of 28%, along with an additional compensation cess of 12%.

“Irrespective of the ingredients used and nutrition content, a negative perception has been created by GST classification of these products (as demerit or sin goods) that non-alcoholic beverages are harmful for health,” the letters said.

“The food processing ministry has supported our demand of rationalisation of GST rates on non-alcoholic beverages for faster growth of the sector. IBA has also made representations to many states on the same lines,” said JP Meena, secretary general of IBA.

The association has suggested a decrease in the tax rate for carbonated fruit drinks or carbonated beverages with fruit juices from the existing 28% GST along with a 12% compensation cess to a new rate of 18% GST.

“Facts don’t suggest that a higher sin tax works to change behaviour. A higher tax on carbonated fruit drinks is not a solution to the problem of obesity, given the small proportion of calories they contribute in the average diet. Singling out these products for higher taxation is, therefore, devoid of merits,” IBA has stated in the letters.

The association claimed that products considered less healthy, such as sweets and chocolates, are subject to significantly lower GST rates.

Monsoon Fury: Online delivery services struggle as waterlogged roads paralyze Northern India

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SnackTeam

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July 11, 2023

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The heavy rainfall wreaked havoc on online deliveries in urban centers, including Delhi and the National Capital Region. The region was hit by the worst deluge in decades over the weekend, leading to widespread flooding. This catastrophic event caused a major disruption for consumers who have come to rely on online deliveries for their daily essentials, such as food and medicine, not only in recent years but especially since the start of the pandemic.

Due to the overwhelming volume of water and the failure of the drainage system, the roads became flooded, reaching waist height and beyond. Numerous delivery services, including Swiggy, Zomato, Zepto, Blinkit, and Milk Basket, were unable to accept orders due to the inaccessibility of large clusters affected by the floods. Executives from e-commerce platforms, as well as grocery and restaurant companies, reported significant delays in their operations.

“Our operations have been affected due to rains in some parts of the country. We hope to be back soon,” food delivery platform Zomato, which also owns instant grocery delivery platform Blinkit, tweeted on Sunday, in response to multiple consumer complaints.

Over the past few days, northern India has been relentlessly pounded by the monsoon, resulting in tragic loss of life, destructive landslides, extensive property damage, and a significant number of people left homeless.

Restaurants Badly Hit

According to the India Meteorological Department, the confluence of two weather systems, namely monsoon winds and a western disturbance, has resulted in heavier rainfall than usual. Himachal Pradesh has been severely affected, with approximately 20 casualties reported, as per PTI.

According to a Zomato executive, services have been affected by the weather due to limitations in infrastructure and challenging road conditions.

“We are trying our best to be serviceable at this time,” this executive said. Restaurants were badly hit with few guests braving the rain in any case.

“Deliveries are more or less at a standstill in rain-impacted cities as logistics are severely hampered,” said Anjan Chatterjee, Chairman of Speciality Restaurants, which operates Mainland China and Oh! Calcutta. “Dine-ins are anyway affected because people are unable to move out of their homes. We hope this is a short-term phenomenon and the situation will be normal soon.”

In addition to deliveries, executives expressed that operations and supplies suffered as a result of insufficient support from public infrastructure.

“Deliveries getting insanely delayed in impacted cities; kitchen operations and supplies are being hampered as well,” said Nitin Saluja, Co-Founder of tea-cafe chain Chaayos. “Consumers are ordering more, but it’s the deliveries which are being unable to operate efficiently.”

Consumers in various regions of the country expressed their frustration on Twitter regarding the unavailability of essential deliveries during a period when leaving their homes was not feasible. The implementation of work-from-home and online schooling in cities like Gurgaon on Sunday exacerbated the strain on online delivery services.

Responding to aggrieved consumers on delays and rain surcharges over the past few days, Swiggy posted multiple texts on its social media handle, “We levy the rain fee to get more delivery executives on the streets during rains… Delays are due to rains,” and so on.

According to companies that specialize in selling daily essentials and grocery products, the recent disruptions caused by rain-infrastructure have occurred just as quick commerce platforms like Swiggy’s Instamart, Zomato’s Blinkit, Zepto, and BigBasket’s BBnow are experiencing faster growth compared to traditional e-commerce platforms.

“Even though we are seeing the number of consumer orders have increased, as many are working from home and people generally cannot step out, it’s the deliveries that are being disrupted in rain-impacted markets,” said Mayank Shah, Senior Category Head at cookies and confectionery products maker Parle Products.

Ecommerce platforms have stated that they have provided riders with essential supplies such as raincoats, as well as emergency and medical assistance.

“During monsoons and any other extreme weather conditions, our primary focus is on safety,” said Vikas Sharma, Chief Operating Officer at quick commerce platform Zepto. “While the timelines may be slightly affected given the traffic congestion and waterlogging, our proprietary tech system helps minimise the impact by blocking the affected routes and providing riders with safer alternative routes.”

According to industry executives, the ecommerce grocery market in India is currently valued at INR 3,000 crore and is experiencing significant growth. Swiggy Instamart, a prominent player in the market, is estimated to handle approximately 450,000 daily orders, while Zepto manages around 300,000 daily orders. In a recent update, Zomato announced that Blinkit, their subsidiary, successfully delivered 31.6 million orders in the quarter ending December 2022.

According to the India Meteorological Department’s forecast, there will be substantial rainfall throughout the week due to the influence of western disturbances and strong winds.

All schools in Punjab have been instructed to remain closed until July 13, while the Chandigarh administration has recommended that both public and private offices contemplate temporary closures.

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Restaurants Badly Hit